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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best PracticesReports
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The Customer Service Balancing Act
sponsored by Jive Software
WHITE PAPER: Access this helpful resource to discover a customer service technology that provides complete integration of all your customer communication channels so that you can achieve a unified view of customer interactions. Read on to discover how this peer-based strategy can cut costs while enhancing customer service by reading now!
Posted: 11 Jul 2013 | Published: 11 Jul 2013

Jive Software

Top Questions Today's Businesses Should Be Asking to Improve Customer Experience
sponsored by Oracle and Intel®
RESOURCE CENTER: What kind of experience does your business deliver customers? Is it meeting their expectations? How can the customer experience be improved? These are all questions today's businesses should be asking – if not, you're risking being left behind. Access this collection of on-demand videos to learn more about the customer experience revolution.
Posted: 19 Dec 2012 | Published: 19 Dec 2012

Oracle and Intel®

Customer Experience Exchange, Issue 7
sponsored by SearchCRM
EZINE: This 3-article E-Zine offers analysis and advice for the CEM professional. In the featured article, Cameron Kittle reviews CEM technologies and shares the thoughts of industry observers who stress that a company should first know what it intends to do with its wired connection to customers. Continue on for this article and more.
Posted: 13 Nov 2012 | Published: 13 Nov 2012

SearchCRM

Magic Quadrant for the CRM Customer Engagement Center
sponsored by Salesforce
WHITE PAPER: Access this comprehensive Gartner report to explore and compare customer engagement center (CEC) applications from today's top vendors. Discover the strengths and weaknesses of these customer service technologies, and decide which is right for your social CRM strategy.
Posted: 08 Jul 2013 | Published: 13 May 2013

Salesforce

Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER: Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Driving Revenue Through CRM Integration
sponsored by Marketo
WHITE PAPER: In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Mobile Devices Reshaping the Customer Experience: Learn how a mobility strategy can drive innovation and add a competitive edge to your contact center
sponsored by Avaya
WHITE PAPER: This resource details the opportunities that mobility presents for contact centers, and offers guidance to help you weave these opportunities into a strategy that empowers you to capitalize on mobile benefits and sharpen your competitive edge.
Posted: 19 Jun 2013 | Published: 31 Dec 2012

Avaya

Kognitio delivers for ScottishPower
sponsored by Kognitio
WHITE PAPER: Find out how a company working toward dominance as a multi-utility supplier can achieve effective customer relationship management (CRM.) This resource explores how one company found a way to scan millions of rows of information in seconds to utilize and interpret valuable information.
Posted: 10 Jun 2013 | Published: 10 Jun 2013

Kognitio

Seven Trends Driving Effectiveness in the Contact Center
sponsored by Avaya
WHITE PAPER: Customers want to use social media, video, instant messaging and more to contact you - and they want to do it quickly. In this resource, check out seven key trends that are driving effectiveness in the contact center.
Posted: 31 May 2013 | Published: 30 Apr 2013

Avaya

Overhauling a Legacy Contact Center: Starting Steps
sponsored by Five9
EGUIDE: Overhauling legacy contact center technology is often costly and time-consuming, but it doesn't have to be. This expert e-guide offers advice on deciding when it's time to upgrade your contact center, making the business case for an overhaul, and important change management considerations.
Posted: 10 May 2013 | Published: 10 May 2013

Five9

Cost-Saving Tips for Contact Centers
sponsored by Five9
EGUIDE: For service organizations looking to cut costs, the contact center is the go-to department, seeing as it often has high staffing counts within the company. Check out this expert e-guide to learn how you can effectively identify opportunities and decrease spending in your contact center, without sacrificing customer experience.
Posted: 10 May 2013 | Published: 10 May 2013

Five9

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Taking Control with Marketing Optimization
sponsored by WebTrends
WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Nine Real-World Results from Testing and Targeting
sponsored by WebTrends
WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Anticipate, engage and deliver exceptional web experiences
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now.
Posted: 09 Apr 2013 | Published: 09 Apr 2013

IBM

Mobile apps reach the busy customer
sponsored by SearchCRM
EZINE: In this expert e-zine, discover two key areas of app development in today's mobile climate: delivering quality mobile customer service, and uniting front-end and back-end functionality. Also included is a case study of a mobile app that delivered user-oriented, ultra-simple service with outstanding results.
Posted: 19 Mar 2013 | Published: 19 Mar 2013

SearchCRM

CIO Handbook: Personalizing the Customer Experience
sponsored by SearchCIO.com
EBOOK: CIOs must marry online and physical offerings to personalize business interactions for each and every customer in today's collaborative world. Find out how leading businesses are paving the way with top-notch customer experience strategies.
Posted: 14 Mar 2013 | Published: 14 Mar 2013

SearchCIO.com

Using Social Media to Win Over Customers
sponsored by SearchCRM
EBOOK: While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies.
Posted: 12 Mar 2013 | Published: 12 Mar 2013

SearchCRM

Developing the right social CRM strategies for improved customer service
sponsored by Avaya
EGUIDE: Today's exclusive resource examines that steps businesses should take to ensure the seamless integration of social CRM into existing tools and processes. Discover the value you can glean from analyzing and nurturing customer feedback from social media channels.
Posted: 19 Feb 2013 | Published: 19 Feb 2013

Avaya

Personalization Driving E-Commerce
sponsored by Limelight Networks, Inc.
EGUIDE: Gartner analysts predict that mobile apps and Web 2.0 will be a deciding factor in 50% of your sales by 2015. In order to keep pace, your e-commerce processes need to evolve to include CRM technologies. Read on to learn what 6 factors are essential for an effective e-commerce/CRM merger.
Posted: 28 Jan 2013 | Published: 28 Jan 2013

Limelight Networks, Inc.

CRM Initiatives for Improved Customer Experience
sponsored by Limelight Networks, Inc.
EGUIDE: Usually when deciding between CRM platforms businesses focused on the deployment method: cloud vs. on-premise. However, as bolstering the customer experience grows in importance, savvy companies are focusing their attention of the features the platform has to offer. Read on to learn which features should be considered in your buying decision.
Posted: 28 Jan 2013 | Published: 28 Jan 2013

Limelight Networks, Inc.

What if? Unleashing the Potential of Digital Signage
sponsored by Insight
PRESENTATION TRANSCRIPT: In this presentation transcript, Principle Analyst Zeus Kerravala of ZK Research reveals the secrets of utilizing digital signage to its fullest potential. Learn the transformations this technology has gone through, where it's going, and how businesses have successfully leveraged its power.
Posted: 21 Dec 2012 | Published: 21 Dec 2012

Insight

Presentation Transcript: Eliminate Information Silos and Drive Customer Spend
sponsored by Infor
PRESENTATION TRANSCRIPT: The need for top-notch CRM tools that enhance sales strategies has never been more vital. Leveraging traditional technologies can offer impressive benefits, but savvy businesses are taking it one step further. In this transcript, learn about a technology that integrates CRM with ERP to empower sales and drive your business forward.
Posted: 26 Nov 2012 | Published: 26 Nov 2012

Infor

Presentation Transcript: Unifying ERP and CRM to Create a Responsive Enterprise
sponsored by Infor
PRESENTATION TRANSCRIPT: In order to drive your business forward you need to close more sales. In order to close more sales you need exceptional CRM strategies. But legacy CRM technology alone provides a fragmented view of customers and ultimately hinders sales teams. Read this transcript to learn how a CRM/ERP integration can mitigate this challenge.
Posted: 26 Nov 2012 | Published: 26 Nov 2012

Infor

Presentation Transcript: Achieve a 360 Degree View of Your Customer
sponsored by Infor
PRESENTATION TRANSCRIPT: In today's market, it's easier to keep existing customers than obtain new ones. In order to retain the most customers, you need optimal CRM strategies – but relying on CRM software alone won't cut it anymore. Read this transcript to learn how integrating CRM with enterprise resource planning (ERP) can enhance your sales strategies.
Posted: 26 Nov 2012 | Published: 26 Nov 2012

Infor
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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