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ALSO CALLED: Sell Side
DEFINITION: This refers to selling and the selling of information technology.
SalesReports
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Three Reasons Every Business Needs to Be Multilingual
sponsored by SDL
WHITE PAPER: In an increasingly global market, speaking to customers in their language is essential. It helps acquire new customers, increase sales, and strengthen existing relationships. View this infographic to discover the top 3 reasons every business needs to become multilingual.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

SDL

Combine Lead Nurturing with Appointment Setting: One Vendor's Success
sponsored by Invenio Marketing
RESOURCE: View this infographic to view the impressive appointment setting stats from one lead management company that delivered over 3,200 qualified appointments in 2013.
Posted: 02 Jul 2014 | Published: 02 Jul 2014

Invenio Marketing

Lead Management Services Infographic: Client Results and Benefits
sponsored by Invenio Marketing
RESOURCE: Companies that specialize in lead generation and sales services can help you get the high number and high quality of leads that you require. View this infographic to explore the benefits that telecom clients are realizing from sales and lead generation services.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Invenio Marketing

6 Quick Tips For Warmer Leads and Shortened Sales Cycles
sponsored by Invenio Marketing
WHITE PAPER: Nearly every company -- both B2B and B2C -- has room to improve when it comes to the sales cycle. No matter how you'd like to improve the sales process, this white paper can help you with six tips to generate more qualified leads and close more sales.
Posted: 25 Jun 2014 | Published: 25 Jun 2014

Invenio Marketing

Differentiate your CRM with Cloud-based Customer Service
sponsored by Salesforce
WHITE PAPER: In this booklet, we'll show you what the #1 customer service application, Service Cloud, looks like and how to use the features.
Posted: 16 Jun 2014 | Published: 16 Jun 2014

Salesforce

How Investments in ERP Impacts Key Business Outcomes
sponsored by Sage Software
WHITE PAPER: Discover a complete list of key findings from a recent ERP survey conducted to better understand the associations between the overall effectiveness of the ERP infrastructure and business profitability.
Posted: 30 May 2014 | Published: 28 Feb 2014

Sage Software

Give Small Business What It Needs
sponsored by Datto, Inc.
WHITE PAPER: This whitepaper describes how MSPs can break into the small business market by offering business continuity solutions that touch on the 5 areas that are most important to small businesses.
Posted: 20 May 2014 | Published: 20 May 2014

Datto, Inc.

How sales intelligence drives business goals
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com

Case Study: Standard Register Achieves a Sales Facelift
sponsored by Salesforce Data.com
CASE STUDY: Standard Register's transition to a new set of digital products and services required the company to rapidly identify new buyers, deploy a more consistent sales process, and create a true 360-degree view of the customer.
Posted: 18 Apr 2014 | Published: 31 Oct 2013

Salesforce Data.com

Sales reps: Improve productivity, get customer data you need
sponsored by Salesforce Data.com
CASE STUDY: The Bottom Line: Nucleus Research looked at the solution costs, revenue gains and productivity improvements to quantify the return on Tableau's investment in its deployment of Salesforce Data.com. Download the case study for all the details.
Posted: 18 Apr 2014 | Published: 28 Feb 2014

Salesforce Data.com

Support business goals with new CRM data tool
sponsored by Salesforce Data.com
CASE STUDY: In 2011 Kelly Services launched a direct marketing campaign to drive more face-to-face meetings with prospective customers in specific business segments, and Data.com delivered.  Read the Nucleus Research white paper, "ROI Case Study: Salesforce Data.com & Kelly Services", and learn the details of the significant results that were realized.
Posted: 18 Apr 2014 | Published: 31 Dec 2013

Salesforce Data.com

Kick Your CRM Data Quality Up a Notch
sponsored by Salesforce Data.com
RESEARCH CONTENT: Data quality continues to be one of the greatest challenges for successful CRM efforts. Read this report to learn what Nucleus Research discovered through interviews with Data.com customers, and the benefits that were realized by having access to rich, reliable and relevant data directly within Salesforce.
Posted: 17 Apr 2014 | Published: 31 May 2013

Salesforce Data.com

8 key sales metrics to improve your effectiveness
sponsored by Salesforce Data.com
WHITE PAPER: CSO Insights, a sales and marketing effectiveness research firm, partnered with Salesforce Data.com to research common challenges and best practices related to improving the quality of sales pipeline. Download to learn more about the results from CSO Insights research.
Posted: 17 Apr 2014 | Published: 31 Dec 2013

Salesforce Data.com

5 tips to improve outbound sales
sponsored by Salesforce Data.com
EBOOK: This eBook from Data.com and LinkedIn Sales Solutions - "5 Ways to Improve Outbound Sales Performance" - includes great methods to gain higher quality sales leads, using an approach designed to help you go from being a seller to a trusted advisor.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

Salesforce Data.com

Guide to growth: Identify business growth drivers and develop a plan
sponsored by Salesforce Data.com
WHITE PAPER: Growing your business depends largely on knowing your customers -- and that requires having the right data, people, and processes in place. To begin the path to sustainable business growth, check out this extensive guide for businesses of all sizes -- from startup to enterprise.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

Salesforce Data.com

ROI Case Study: Salesforce Data.com Tableau Software
sponsored by ComputerWeekly.com
ANALYST REPORT: Analyst group Nucleus Research examines how Tableau Software's used Salesforce Data.com to identify sales leads across regions and to manage its customer data within a single, centralised solution.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

ComputerWeekly.com

Marketing Automation Software Buying Considerations
sponsored by Act On
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act On

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Implementing product mix optimization that works
sponsored by Quintiq
WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq

Measuring Community Health with Indicee Analytics
sponsored by Indicee
EBOOK: The e-book provides examples of what to measure to ensure healthy, engaged communities, and how to measure it using analytics. Also included is a re-cap of the location for the full framework.
Posted: 14 Mar 2014 | Published: 14 Mar 2014

Indicee

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

LANSA Case Study: High Liner Foods transforms its business with LANSA
sponsored by LANSA
CASE STUDY: This brief case study reveals how a virtual supply chain gave frozen food processor High Liner Foods, Inc. consistent, easy access to the same up-to-date information – allowing the company to reduce errors, increase efficiency, and more.
Posted: 19 Feb 2014 | Published: 31 Dec 2005

LANSA
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