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ALSO CALLED: Internet Marketing, Electronic Marketing, Web Marketing, eMarketing, Online Research, Digital Marketing
DEFINITION: Astroturfing is the artificial creation of a grassroots buzz for a product, service or politicalviewpoint. Commercially-motivated astroturfing is called "astroturf marketing." Astroturf marketinghas a negative connotation, primarily because disreputable marketers have used deceptive tactics tobuild their buzz by taking advantage of the anonymity the Internet provides.Astroturf marketers typically use  … 
Definition continues below.
Online Marketing Reports
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Presentation Transcript: Computing as a Service- New Models for Scaling your Online Business
sponsored by Rackspace Hosting & Limelight Networks
PRESENTATION TRANSCRIPT: Learn how service-based solutions can bring flexibility and lower costs to your IT infrastructure. Find out how to maximize your organization's resources and quickly scale your infrastructure to meet the demands of expanding global online audiences.
Posted: 21 Oct 2009 | Published: 21 Oct 2009


Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
CASE STUDY: Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Posted: 09 Oct 2009 | Published: 09 Oct 2009


Computing as a Service- New Models for Scaling your Online Business
sponsored by Rackspace Hosting & Limelight Networks
WEBCAST: Learn how service-based solutions can bring flexibility and lower costs to your IT infrastructure. Find out how to maximize your organization's resources and quickly scale your infrastructure to meet the demands of expanding global online audiences.
Posted: 25 Sep 2009 | Premiered: 25 Sep 2009


Podcast- Computing as a Service- New Models for Scaling Your Online Business
sponsored by Rackspace Hosting & Limelight Networks
PODCAST: Learn how service-based solutions can bring flexibility and lower costs to your IT infrastructure. Find out how to maximize your organization's resources and quickly scale your infrastructure to meet the demands of expanding global online audiences.
Posted: 25 Sep 2009 | Premiered: 25 Sep 2009

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ONLINE MARKETING DEFINITION (continued): … Astroturfing is the artificial creation of a grassroots buzz for a product, service or politicalviewpoint. Commercially-motivated astroturfing is called "astroturf marketing." Astroturf marketinghas a negative connotation, primarily because disreputable marketers have used deceptive tactics tobuild their buzz by taking advantage of the anonymity the Internet provides.Astroturf marketers typically use blogs,message boards, podcasts, wikis, vlogs,chat rooms and social media Web sites like MySpace when buildingan artificial buzz. Deceptive astroturf marketing techniques include impersonating someone in thetargeted demographic, creating an entirely fictional character (called a meat puppet) that's meantto appear to others to be a real person.Astroturf marketing is sometimes called green marketing.See also: buzzmarketing
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