Driving Customer Service Success in the Cloud with Microsoft Dynamics CRM Online
sponsored by Microsoft
VIDEO:
Join us for this webcast to learn how Microsoft Dynamics CRM Online provides complete service management functionality to help you manage cases, contracts, and knowledge.
Posted: 23 Aug 2010 | Premiered: 23 Aug 2010
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Web 2.0 Engaging Customer Passion
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER:
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy, marketing tactics and communication plan to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Posted: 28 Jul 2010 | Published: 28 Jul 2010
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Multi-channel Marketing: Orchestrate Message, Channels and Countries
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER:
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. SDL Tridion provides unique opportunities to coordinate communications through different channels, across sites and different countries. SDL Tridion enables marketers, technical staff, and corporate communicators to collaborate as well.
Posted: 28 Jul 2010 | Published: 28 Jul 2010
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eBook: Building a Business Case for Social CRM and Customer Communities
sponsored by Sirius Computer Solutions
EBOOK:
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.
Posted: 16 Jun 2010 | Published: 16 Jun 2010
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ONLINE MARKETING DEFINITION (continued):
the conversations ofusers, transmitting advertisements to individuals who input specific keywords. For example, if auser enters the phrase "audio system," that user may subsequently see advertisements for amplifiersor speakers. The subscriber can then click on the ad and be transferred to a relevant Web siteproviding the opportunity to shop for items and purchase them if desired. Advertisers who join theContextAds program bid on keywords but are charged only when one of their ads appears on asubscriber's digital device.In Second Life, users participate with full awareness that targeted advertising
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