Online Marketing White Papers ( Internet Marketing, Electronic Marketing, Web Marketing, eMarketing, Online Research, Digital Marketing ) Software Downloads, Definition and Webcasts

FREE MEMBERSHIP - Create your personalized Bitpipe Service!

May 25, 2012

Business of Information Technology > Business Processes > Marketing >
Online Marketing
ALSO CALLED: Internet Marketing, Electronic Marketing, Web Marketing, eMarketing, Online Research, Digital Marketing DEFINITION: ContextAds is a targeted advertising program designed for the Linden Lab Second Life virtual community.Selected ads of potential interest to individual end users are transmitted to computers, cellulartelephones and other portable digital communications devices based on the content of usercommunications in the Second Life environment.In ContextAds, a group of subscribers called a "board" actively monitors … Definition continues below.
Online Marketing Reports
4 Matches

Leveraging Web Content Management for Improved Online Marketing sponsored by OpenText WEBCAST: This webcast discusses strategies and advantages for leveraging web content management to improve your online marketing initiatives. Posted: 05 Apr 2012 \| Premiered: 05 Apr 2012 TOPICS: Content Management \| CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Satisfaction \| Online Marketing \| Web 2.0 \| Web Content Management

Social Compliance: Protect Brand Equity and Ensure Governance sponsored by OpenText ANALYST REPORT: This analyst report examines how you can protect brand integrity and ensure governance through social compliance initiatives. Posted: 29 Mar 2012 \| Published: 29 Mar 2012 TOPICS: CRM \| CRM Best Practices \| Data Governance \| Governance, Risk, Compliance (GRC) \| Online Marketing \| Social Networking \| Web 2.0 \| Web Content Management

Online Marketing - How to Create Value from Today's Digital Environment sponsored by OpenText WHITE PAPER: In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives. Posted: 29 Mar 2012 \| Published: 29 Mar 2012 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Satisfaction \| Mobile CRM \| Online Marketing \| Social Networking \| Web 2.0

European cross-border e-commerce sponsored by ComputerWeekly.com IT BRIEFING: European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals. Posted: 17 Jan 2012 \| Published: 17 Jan 2012 TOPICS: eCommerce \| eCommerce Services \| eCommerce Software \| European Union \| Online Marketing \| Online Payments \| Online Shopping \| Retail Channels \| Retail Trade Industry \| Sales \| Sales Channels

4 Matches

ONLINE MARKETING DEFINITION (continued): … the conversations ofusers, transmitting advertisements to individuals who input specific keywords. For example, if auser enters the phrase "audio system," that user may subsequently see advertisements for amplifiersor speakers. The subscriber can then click on the ad and be transferred to a relevant Web siteproviding the opportunity to shop for items and purchase them if desired. Advertisers who join theContextAds program bid on keywords but are charged only when one of their ads appears on asubscriber's digital device.In Second Life, users participate with full awareness that targeted advertising …

Browse by Report Type:
Online Marketing White Papers | Online Marketing Multimedia | Online Marketing IT Downloads

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines


Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other
TechTarget Corporate Web Site \| Media Kits All Rights Reserved, Copyright 2000 - 2012, TechTarget \| Read our Privacy Statement