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Online Marketing

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ALSO CALLED: Internet Marketing, Electronic Marketing, Web Marketing, eMarketing, Online Research, Digital Marketing
DEFINITION: ContextAds is a targeted advertising program designed for the Linden Lab Second Life virtual community.Selected ads of potential interest to individual end users are transmitted to computers, cellulartelephones and other portable digital communications devices based on the content of usercommunications in the Second Life environment.In ContextAds, a group of subscribers called a "board" actively monitors  … 
Definition continues below.
Online Marketing Reports
4 Matches
Leveraging Web Content Management for Improved Online Marketing
sponsored by OpenText
WEBCAST: This webcast discusses strategies and advantages for leveraging web content management to improve your online marketing initiatives.
Posted: 05 Apr 2012 | Premiered: 05 Apr 2012

OpenText

Social Compliance: Protect Brand Equity and Ensure Governance
sponsored by OpenText
ANALYST REPORT: This analyst report examines how you can protect brand integrity and ensure governance through social compliance initiatives.
Posted: 29 Mar 2012 | Published: 29 Mar 2012

OpenText

Online Marketing - How to Create Value from Today's Digital Environment
sponsored by OpenText
WHITE PAPER: In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives.
Posted: 29 Mar 2012 | Published: 29 Mar 2012

OpenText

European cross-border e-commerce
sponsored by ComputerWeekly.com
IT BRIEFING: European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals.
Posted: 17 Jan 2012 | Published: 17 Jan 2012

ComputerWeekly.com
4 Matches
 
ONLINE MARKETING DEFINITION (continued): …  the conversations ofusers, transmitting advertisements to individuals who input specific keywords. For example, if auser enters the phrase "audio system," that user may subsequently see advertisements for amplifiersor speakers. The subscriber can then click on the ad and be transferred to a relevant Web siteproviding the opportunity to shop for items and purchase them if desired. Advertisers who join theContextAds program bid on keywords but are charged only when one of their ads appears on asubscriber's digital device.In Second Life, users participate with full awareness that targeted advertising … 
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