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ALSO CALLED: Internet Marketing, Electronic Marketing, Web Marketing, eMarketing, Online Research, Digital Marketing
DEFINITION: ContextAds is a targeted advertising program designed for the Linden Lab Second Life virtual community.Selected ads of potential interest to individual end users are transmitted to computers, cellulartelephones and other portable digital communications devices based on the content of usercommunications in the Second Life environment.In ContextAds, a group of subscribers called a "board" actively monitors  … 
Definition continues below.
Online Marketing Reports
4 Matches
European cross-border e-commerce
sponsored by ComputerWeekly.com
IT BRIEFING: European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals.
Posted: 17 Jan 2012 | Published: 17 Jan 2012

ComputerWeekly.com

Case Study- B&H Photo: Driving Rapid Top-line Growth through Ariba PunchOut™ and Online Marketing
sponsored by Ariba, Inc.
WHITE PAPER: Read this paper to learn about the ways in which online marketing systems can boost sales and drive rapid top-line growth through showcasing your entire spectrum of products and services.
Posted: 27 Dec 2011 | Published: 27 Dec 2011

Ariba, Inc.

Utilize analytics to drive customer satisfaction and retention
sponsored by Infor CRM
WEBCAST: Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers.
Posted: 19 Dec 2011 | Premiered: 19 Dec 2011

Infor CRM

Are your online customers struggling?  Learn how to increase satisfaction and drive revenues
sponsored by Tealeaf
WHITE PAPER: Knowing why a customer is dissatisfied with your company's online interaction is essential to successful online marketing. Read this white paper to learn about Customer Struggle and how you can eliminate it from your online customer interactions.
Posted: 29 Sep 2011 | Published: 29 Sep 2011

Tealeaf
4 Matches
 
ONLINE MARKETING DEFINITION (continued): …  the conversations ofusers, transmitting advertisements to individuals who input specific keywords. For example, if auser enters the phrase "audio system," that user may subsequently see advertisements for amplifiersor speakers. The subscriber can then click on the ad and be transferred to a relevant Web siteproviding the opportunity to shop for items and purchase them if desired. Advertisers who join theContextAds program bid on keywords but are charged only when one of their ads appears on asubscriber's digital device.In Second Life, users participate with full awareness that targeted advertising … 
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