Developing a Solid Web Content Management Strategy
sponsored by Limelight Networks, Inc.
EGUIDE:
In this expert e-guide, find five must-see steps that will help your organization enable Web content management (WCM) success. Also inside, uncover top tips for planning an intelligent WCM strategy.
Posted: 21 May 2013 | Published: 21 May 2013
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Managing the Perpetual Risk of Web Content Compliance
sponsored by SiteCore
WHITE PAPER:
This resource explores the risks that non-compliant web content poses to your organization, and introduces a comprehensive strategy that will allow you to achieve compliance and mitigate risk while enabling faster web content publication and better quality.
Posted: 03 May 2013 | Published: 03 May 2013
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Five Success Factors for CMS/Digital Marketing Success: the It Management Perspective
sponsored by SiteCore
WHITE PAPER:
This resource counts down five IT-specific tips that will help you ensure your content management system (CMS) project is a success, allowing your organization to deliver a high-quality, dependable, and consistent user experience.
Posted: 03 May 2013 | Published: 31 Dec 2011
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Top Six Strategies for CMS/Digital Marketing Success: The Developers Perspective
sponsored by SiteCore
WHITE PAPER:
This resource counts down six strategic guidelines that will help you plan a dependable and developer-friendly content management system (CMS) project and deliver a consistent, high-quality user experience.
Posted: 03 May 2013 | Published: 31 Dec 2011
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Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER:
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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Taking Control with Marketing Optimization
sponsored by WebTrends
WHITE PAPER:
Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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Nine Real-World Results from Testing and Targeting
sponsored by WebTrends
WHITE PAPER:
In today's wired world, you must make sure your website is optimized for optimal ROI and sales. Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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When Words Won’t Do, Show Your Story: 7 Tips from Leading Companies For Online Video Marketing.
sponsored by Limelight Networks, Inc.
WHITE PAPER:
This white paper illustrates the importance of video to drive audience engagement and interaction. Learn best practices, key tips, and essential elements of online video marketing.
Posted: 15 Mar 2013 | Published: 28 Feb 2013
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Achieving Marketing Success Through Digital Presence Strategy
sponsored by Limelight Networks, Inc.
WHITE PAPER:
Poor website performance (slow loading times or inaccessible content on mobile devices) negatively impact the success of your marketing initiatives - and traditional web content management (WCM) strategies fall short. Read on to learn key methods for improving your WCM to deliver a positive website experience and meet customer expectations.
Posted: 16 Oct 2012 | Published: 01 Aug 2012
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European cross-border e-commerce
sponsored by ComputerWeekly.com
IT BRIEFING:
European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals.
Posted: 17 Jan 2012 | Published: 17 Jan 2012
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Gartner Magic Quadrant reveals fragmented social CRM market
sponsored by Infor CRM
EGUIDE:
This tip guide provides you with Gartner's expert insights into this fragmented social CRM market and predictions for the future of social CRM from their 2011 Magic Quadrant for Social CRM.
Posted: 07 Jul 2012 | Published: 08 Feb 2012
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The State of Marketing 2011: Unica’s Annual Survey of Marketers
sponsored by Unica Corporation - An IBM Company
WHITE PAPER:
This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
Posted: 06 May 2011 | Published: 06 May 2011
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True Profiles: A Contemporary Method for Managing Customer Data
sponsored by Unica Corporation - An IBM Company
WHITE PAPER:
As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
Posted: 04 May 2011 | Published: 04 May 2011
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Exceptional Experiences: The key to customer engagement
sponsored by IBM
BROCHURE:
Frustrated customers, lower satisfaction, declining loyalty and plummeting sales are potential consequences of a poor online experience. Looking ahead, both analysts and industry leaders agree that an exceptional experience will be the key to dazzling, acquiring and retaining customers.
Posted: 15 Dec 2010 | Published: 14 Dec 2010
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Driving Customer Service Success in the Cloud with Microsoft Dynamics CRM Online
sponsored by Microsoft
VIDEO:
Join us for this webcast to learn how Microsoft Dynamics CRM Online provides complete service management functionality to help you manage cases, contracts, and knowledge.
Posted: 23 Aug 2010 | Premiered: 23 Aug 2010
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Web 2.0 Engaging Customer Passion
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER:
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy, marketing tactics and communication plan to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Posted: 28 Jul 2010 | Published: 27 Jul 2010
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eBook: Building a Business Case for Social CRM and Customer Communities
sponsored by Sirius Computer Solutions
EBOOK:
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.
Posted: 16 Jun 2010 | Published: 16 Jun 2010
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Presentation Transcript: Computing as a Service- New Models for Scaling your Online Business
sponsored by Rackspace Hosting & Limelight Networks
PRESENTATION TRANSCRIPT:
Learn how service-based solutions can bring flexibility and lower costs to your IT infrastructure. Find out how to maximize your organization's resources and quickly scale your infrastructure to meet the demands of expanding global online audiences.
Posted: 21 Oct 2009 | Published: 21 Oct 2009
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Tips from the Trade – Competing on Web Analytics
sponsored by SAS Institute Inc.
WEBCAST:
The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Posted: 20 Aug 2009 | Premiered: Aug 20, 2009
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The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER:
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008
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8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc.
WHITE PAPER:
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER:
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008
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Case Study: ArcSight, Inc.
sponsored by TechTarget
CASE STUDY:
ArcSight, Inc., a leading provider of security and compliance solutions, turned to TechTarget when it wanted to reach highly-qualified prospects to extend the scope of its brand to include network management solutions.
Posted: 28 Dec 2007 | Published: 01 Dec 2007
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Software-as-a-Service: The Alternative for Web Content Management
sponsored by CrownPeak
WHITE PAPER:
Explore how you can measure the success of your online marketing initiatives with software-as-a-service (SaaS). Leverage the flexibility and ease of SaaS to handle your Websites effortlessly and generate true ROI.
Posted: 18 Dec 2007 | Published: 01 Dec 2007
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Harnessing the Power of the Internet: Strategies for Online Marketing
sponsored by TechTarget
WHITE PAPER:
Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns.
Posted: 09 Apr 2007 | Published: 01 Mar 2007
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