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Social Computing

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DEFINITION: Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals. While social networking has gone on almost as long as societies themselves have existed, the unparalleled potential of the Internet to promote such connections is only now being fully recognized and exploited, through Web-based groups established for that purpose.  … 
Definition continues below.
Social Computing Reports
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Data is the Secret Ingredient for Social Media Success
sponsored by Lithium Technologies
EBOOK: 20% of CMOs can quantitatively prove the impact of social media on their business. More brands struggle to show a definitive ROI. Why are so many struggling to define and measure success? Discover the key to social marketing success, break down social marketing myths, and make your data work for you.
Posted: 21 Oct 2016 | Published: 21 Oct 2016

Lithium Technologies

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016


The Definitive Guide to Marketing Automation
sponsored by Marketo
EBOOK: With the rise of digital and omnichannel marketing, marketing automation is one of the most important investments you'll need to consider in the next year. Here's the comprehensive guide to marketing automation that gives you everything you need to know to lay out a roadmap to success.
Posted: 20 Oct 2016 | Published: 31 Dec 2013


The Digital Marketer’s Guide to Resource and Budget Allocation Across Channels
sponsored by Marketo
EBOOK: Typical adults consume 9.8 hours of media per day, exposing themselves to thousands of ads and weakening the effect of each one. Access this e-book to learn how to get ahead of the digital media advertising trend coming in 2017, several best practices, considerations, and more.
Posted: 20 Oct 2016 | Published: 31 Dec 2015


Social Technology and Tools: A Research Report for Social Marketing
sponsored by Lithium Technologies
RESOURCE: Why are marketers struggling to take advantage of social media? Why isn't there a common set of tools amongst all social suites? Access this vendor-neutral research report to learn about the importance of social media marketing technologies, the challenges marketers will face, and more.
Posted: 20 Oct 2016 | Published: 29 Jul 2016

Lithium Technologies

Top 3 ERP Trends in to Watch for in 2017
sponsored by Deskera
WHITE PAPER: Enterprise resource planning (ERP) is one of the most important technologies you'll encounter in the next year. You'll need to plan accordingly in order to take full advantage of these trends. Find out the top three ERP trends you will see in 2017 to give yourself a competitive edge.
Posted: 19 Oct 2016 | Published: 19 Oct 2016


How to Drive Business Value with Consumer-Generated Content
sponsored by Bazaarvoice
WHITE PAPER: 82% of consumers turn to their mobile device before making in-store purchases. They are looking for consumer-generated content (CGC) to help them decide whether a product or brand is worth their time and money. Access this report for a comprehensive guide to developing your CGC strategy for the current and future consumer.
Posted: 13 Oct 2016 | Published: 29 Apr 2016


How Reading Online Reviews Impacts Offline Sales
sponsored by Bazaarvoice
EBOOK: Consumer-generated content is the main influence on customer engagement. Online reviews are having a significant effect on offline sales. Access this e-book to learn about this trend.
Posted: 12 Oct 2016 | Published: 12 Oct 2016


Social Collaboration Tools Open Doors to Productivity
sponsored by Hewlett Packard Enterprise
EGUIDE: Enterprise social collaboration means more than office chitchat. When done right, it can boost employee productivity by encouraging participation and open communication. Dominic Namnath, CIO at Tri-Counties Regional Center, a non-profit based in Santa Barbara, California, explains the value of enterprise social collaboration.
Posted: 29 Aug 2016 | Published: 22 Aug 2016

Hewlett Packard Enterprise

The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships
sponsored by Lithium Technologies
WHITE PAPER: 80% of executives say customer engagement is the most important social metric, but this is a very limiting view of social marketing. Discover why so many brands are failing to build customer relationships through social media and learn about the 3 key attributes that social relationship tools must deliver.
Posted: 23 Aug 2016 | Published: 23 Aug 2016

Lithium Technologies

The Social Customer Service Playbook
sponsored by Lithium Technologies
WHITE PAPER: 40% of customers switch loyalty because a competitor offers better customer service. With customers ready to switch to competitors for better service, you can't afford to fall behind. This white paper will help you improve your customer service for the new digital age.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Lithium Technologies

Your Guide to Social Customer Service Success in 2016
sponsored by Lithium Technologies
WHITE PAPER: 47% of customers seeking service have gone through social media. Social customer service teams are becoming a necessity. Learn how to build your team, find where both your business' and your customers' needs intersect, and more.
Posted: 19 Aug 2016 | Published: 19 Aug 2016

Lithium Technologies

Social Media Monitoring Long on Promise, Short on Results
sponsored by SearchContentManagement
EBOOK: Every company knows that social media holds great insight into customer desires, but many are failing. This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness.
Posted: 03 Aug 2016 | Published: 04 Aug 2016


Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by HPE and Intel®
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 03 Jun 2016 | Published: 03 Jun 2016

HPE and Intel®

Six Tips to Use Social Media to Win Leads, Make Friends, and Influence Your Community
sponsored by Solarwinds N-able
EBOOK: Proper social media usage can spell amazing success for your organization. Access this eBook to learn six strategies to improve how your organization utilizes the most popular communication channels and reach more customers than ever.
Posted: 25 Apr 2016 | Published: 30 Dec 2015

Solarwinds N-able

Work Like a Network Accelerating Team Collaboration with Social
sponsored by Microsoft
WHITE PAPER: Read this white paper and discover why productivity is no longer just defined by how quickly and efficiently an individual employee can deliver output. Rather, productivity is defined by how effectively teams collaborate and leverage the work and insights of others to reach a common goal that can benefit your business...big time.
Posted: 07 Apr 2016 | Published: 07 Apr 2016


Three Ways to Better Connect Your Workforce with Enterprise Social
sponsored by Microsoft
WHITE PAPER: Download and discover how Enterprise Social allows your workers to connect to conversations, documents, and files that matter; be informed to make smarter decisions; and overall feel more engaged in their jobs and company culture.
Posted: 07 Apr 2016 | Published: 07 Apr 2016


Transformers: How machines are changing every sector of the economy
sponsored by
ESSENTIAL GUIDE: The UK wholesale and retail sector has the greatest number of jobs with a high chance of automation in the next 10 to 20 years, according to this research by Deloitte.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

How Social Business Builds A Better Customer Experience
sponsored by Infor
WHITE PAPER: Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.
Posted: 24 Feb 2016 | Published: 24 Feb 2016


From Valuable to Vital: Why Companies Are Getting Serious About Social Media
sponsored by Infor
WHITE PAPER: What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.
Posted: 24 Feb 2016 | Published: 24 Feb 2016


InterSystems Caché gives PCS an advantage in cloudbased social media management applications
sponsored by InterSystems
CASE STUDY: Thanks to social media, brand perception can change rapidly in any given market. Read on to learn how cloud technology eases brand management in existing markets and transitions into new ones.
Posted: 13 Jul 2016 | Published: 29 Aug 2014


New Rules of Engagement: Dispelling 3 Myths of Communications
sponsored by Avaya TSG
WHITE PAPER: Take a closer look at the pros and cons of adopting a consumer-like approach to business communications. Explore 3 enterprise communication myths, and how you can selectively leverage components of these misconceptions to foster a culture of engagement.
Posted: 06 Jul 2016 | Published: 31 Dec 2015

Avaya TSG

Where's the Collaboration in Enterprise Collaboration Tools?
sponsored by SearchContentManagement
EGUIDE: Enterprise collaboration tools can help generate sales, reduce costs and connect dispersed workers. So why are many companies hesitant to use them? In this e-guide, you'll ensure strong governance policies are at the heart of your enterprise-wide collaboration strategy and learn the secrets of collaboration success.
Posted: 03 Mar 2016 | Published: 02 Mar 2016


Building an Effective BPM Strategy
sponsored by Kofax from Lexmark
EGUIDE: In this expert e-guide, explore 4 best practices for avoiding setbacks over the course of BPM projects, including: ensure resources are aligned with reality and business priorities, manage expectations for change early and often, and 2 more. Additionally, find out how BPM drivers—including cloud, mobile, and social— shouldn't impact processes.
Posted: 12 Feb 2016 | Published: 08 Feb 2016

Kofax from Lexmark

Expert Tips for Social CRM: Why Companies Are Pinning Their Hopes on Pinterest
sponsored by Microsoft
EGUIDE: Discover how you can formulate a winning social CRM strategy, and knock your customers' expectations out of the park. Tap into why Pinterest is piquing the interest of businesses and get an exclusive look at how MLB teams engage with their customers via personalized mobile updates.
Posted: 02 Feb 2016 | Published: 01 Feb 2016

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SOCIAL COMPUTING DEFINITION (continued): …  Based on the six degrees of separation concept (the idea that any two people on the planet could make contact through a chain of no more than five intermediaries), social networking establishes interconnected Internet communities (sometimes known as personal networks) that help people make contacts that would be good for them to know, but that they would be unlikely to have met otherwise. In general, here's how it works: you join one of the sites and invite people you know to join as well. Those people invite their contacts to join, who in turn invite their contacts to join, and the process repeats … 
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