Online Advertising ( Pop-up Ads, Web Advertising, and Internet Advertising) Definition

FREE MEMBERSHIP - Create your personalized Bitpipe Service!

Members: Sign in

Jul 9, 2008

Free Newsletters

Online Advertising

-- 10 Vendor Reports | 10 Products

ALSO CALLED: Pop-up Ads, Web Advertising, and Internet Advertising
DEFINITION: A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouseover, a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface - windows that fill the user interface are called replacement …
Definition continues below.

Recent Vendor Reports on Online Advertising
Online Marketing Best Practices: Optimizing Web Forms sponsored by Interwoven, Inc. WHITE PAPER: Posted: 05 Mar 2008 \| Published: 01 Jan 2008 SUMMARY: Learn how optimizing your Web form through multivariable testing can dramatically and easily lift conversion rates. Learn how to optimize multiple aspects of Web forms, including headlines, layout, fields and links. TOPICS: Best Practices \| Cost Benefit Analysis \| Email \| Forms Software \| Internet Traffic Management \| Online Advertising \| Search Engine Marketing \| Spam \| Web Site Administration

Removing Internet Anonymity Barriers with IP Intelligence sponsored by Digital Element WHITE PAPER: Posted: 31 Jan 2008 \| Published: 01 Jan 2007 SUMMARY: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. TOPICS: Cookies \| Domain Name Systems \| IP Addresses \| Localization \| Online Advertising \| Search Engine Marketing \| Web Analytics \| Web Analytics Software \| Web Identities

NetAcuity: The Industry Standard for IP Intelligence Technology sponsored by Digital Element PRODUCT OVERVIEW: Posted: 31 Jan 2008 \| Published: 29 Jan 2008 SUMMARY: Utilizing Digital Element's NetAcuity IP Intelligence technology-the gold standard in the industry-can positively impact your business by improving the effectiveness of online endeavors and applications. TOPICS: Campaign Management \| IP \| IP Addresses \| Localization \| Online Advertising \| Search Engine Marketing \| Search Engine Optimization

Web 2.0: The Latest on "New Media" Performance and How They Deliver ROI sponsored by TechTarget WHITE PAPER: Posted: 08 Oct 2007 \| Published: 08 Oct 2007 SUMMARY: This session covers real-world performance results on recent new media offerings. Based on the actual results of customer campaigns, it explores optimal ways to get the latest and the greatest online media to work for you in proving ROI. TOPICS: Best Practices \| Blogs \| Lead Generation \| Online Advertising \| Online Marketing \| Podcasts \| ROI \| Surveys \| Webcasts

Owl Marketing Launches Easy-To-Use Ad Tracking Software to Drive Small Business Success Online sponsored by Owl Marketing, Inc. PRESS RELEASE: Posted: 06 Jul 2004 \| Published: 09 Apr 2004 SUMMARY:AdWatch simplifies ad tracking for non-technical, time-strapped small business marketers who want to increase profits by identifying and canceling unprofitable ads. TOPICS: Ad Tracking and Analysis \| Online Advertising \| Online Marketing

Overture Management sponsored by Lazworld.com Inc. PRODUCT OVERVIEW: Posted: 06 Jun 2004 \| Published: 01 Jun 2004 SUMMARY:Lazworld.com Overture management is simple - we manage all aspects of your search engine accounts - from term selection/submission to bid placement to campaign tracking and reporting. TOPICS: Campaign Management \| Online Advertising \| Online Marketing \| Search Engines

Internet Marketing Services sponsored by Lazworld.com Inc. PRODUCT OVERVIEW: Posted: 06 Jun 2004 \| Published: 01 Jun 2004 SUMMARY:Internet marketing services have help our clients understand more about their internet markets, online customer base and optimize their search engine and advertising efforts to increase web site traffic and improve click to sale ratios. TOPICS: Online Advertising \| Online Marketing

Online Promotions sponsored by Lazworld.com Inc. PRODUCT OVERVIEW: Posted: 06 Jun 2004 \| Published: 01 Jun 2004 SUMMARY:Give us your marketing goals and we'll design a customized online promotion with web and email based sweepstakes, interactive contests, direct sale programs, coupons, and more. TOPICS: Campaign Management \| Online Advertising \| Online Marketing

Overture Analysis sponsored by Lazworld.com Inc. PRODUCT OVERVIEW: Posted: 06 Jun 2004 \| Published: 01 Jun 2004 SUMMARY:Our unique Overture Analysis Service is an independent third party "audit" of the set up and performance of your Overture Pay Per Click Advertising Account. No matter who set up and manages your Overture account, there is always room for improvement. TOPICS: Click-Throughs \| Online Advertising

Advertising Services sponsored by Lazworld.com Inc. PRODUCT OVERVIEW: Posted: 09 May 2004 \| Published: 01 May 2004 SUMMARY:Lazworld.com Advertising Services utilizes the latest innovations in technology to help clients achieve brand awareness, lead generation and sales. TOPICS: Online Advertising \| Online Marketing

ONLINE ADVERTISING DEFINITION (continued): … interfaces - and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under, is a window that loads behind the Web page that you're viewing, only to appear when you leave that Web site.

Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to look for in such a program is the ability to differentiate between user-initiated pop-up windows and others, because many other …
Online Advertising definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines


Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other
TechTarget Corporate Web Site \| Media Kits \| Site Map All Rights Reserved, Copyright 2000 - 2007, TechTarget \| Read our Privacy Statement