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Web 2.0

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DEFINITION: Web 2.0 (or Web 2) is the popular term for advanced Internet technology and applications including blogs, wikis, RSS and social bookmarking. The two major components of Web 2.0 are the technological advances enabled by Ajax and other new applications such as RSS and Eclipse and the user empowerment that they support. Web 2.0 in the Enterprise: An Analyst's Perspective -- Click here to read the white  … 
Definition continues below.
Web 2.0 Reports
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The New Frontier for Personalized Customer Experience
sponsored by IBM
WHITE PAPER: It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.
Posted: 30 Jul 2015 | Published: 30 Jul 2015

IBM

Shoppers Disrupted: Retailing Through the Noise
sponsored by IBM
WHITE PAPER: Savvy technology-enabled customers are demanding what they want, when they want it and how they want it delivered. Access this executive report to understand the full potential of new technologies across the retail space.
Posted: 29 Jul 2015 | Published: 29 May 2015

IBM

How New Technology is Changing the Way Marketing and Sales Interact With Leads
sponsored by Conversica
WHITE PAPER: In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.
Posted: 17 Jul 2015 | Published: 17 Sep 2014

Conversica

Salesforce Social Customer Service
sponsored by Salesforce.com
WHITE PAPER: In today's social world, expectations have changed. Now, more than ever, your customers are turning to social channels for fast and personalized service. Download this free datasheet to learn more.
Posted: 17 Jul 2015 | Published: 16 Jul 2015

Salesforce.com

Activision: A Social Customer Service ROI Story
sponsored by Salesforce.com
CASE STUDY: In this case study, you'll learn how Activision integrated Salesforce Social Studio with its Service Cloud deployment to create a more modern way to support their customers on the channels where they prefer to communicate.
Posted: 16 Jul 2015 | Published: 29 May 2015

Salesforce.com

How to Implement a Successful Intranet
sponsored by Cloud Sherpas
WHITE PAPER: This white paper emphasizes the importance of individualizing your intranet. Discover how building a framework-based strategy allows you to gain significantly more freedom to customize and maximize your organization's digital work environment.
Posted: 14 Jul 2015 | Published: 14 Jul 2015

Cloud Sherpas

Moving to the Forefront of Marketing
sponsored by Teradata
WHITE PAPER: This white paper highlights the benefits of personalization to digital marketing. Additionally, learn how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Posted: 14 Jul 2015 | Published: 14 Jul 2015

Teradata

5 Ways to Cut Costs While Improving Mobile Collaboration
sponsored by BlackBerry
WEBCAST: How can companies invest in enterprise mobility to boost collaboration, when they're simultaneously exploring ways to reduce costs? This webcast explores five key areas where businesses can optimize their IT spending. Unlock strategies that will help you cut costs while improving mobile collaboration productivity.
Posted: 13 Jul 2015 | Premiered: Jul 13, 2015

BlackBerry

The Mobile Collaborator's Guide to Maximizing Productivity
sponsored by BlackBerry
WEBCAST: Don't contribute to the $37B wasted every year from unproductive meetings. In this webcast, learn from business experts that collaboration sessions through mobile devices are a key business enabler.
Posted: 09 Jul 2015 | Premiered: Jul 9, 2015

BlackBerry

Employing WCM Systems to Improve the Customer Experience
sponsored by Rackspace
EGUIDE: This expert e-guide reveals best practices, advice, and real-life insight into how WCM systems have been used to improve the customer experience. Delve into content that drives users with strategies that make engagement possible.
Posted: 08 Jul 2015 | Published: 08 Jul 2015

Rackspace

The 2015 Digital Transformation Roadmap
sponsored by The Pulse Network
WHITE PAPER: This guide lays out four essential steps to collaborative content creation. From changing your attitude to motivating with data, learn how to better service your customers and your own company.
Posted: 23 Jun 2015 | Published: 23 Jun 2015

The Pulse Network

The Customer-Experience Mandate: Build Lasting Engagement with Better Websites
sponsored by Rackspace
WHITE PAPER: The following report will help CIOs, IT leaders, and senior technologists understand how to satisfy the digital customer. Discover which tools are essential for delivering the ultimate web-based customer experience.
Posted: 21 Jun 2015 | Published: 31 Dec 2014

Rackspace

The 2015 Digital Transformation - Digital Media Workstream
sponsored by The Pulse Network
WEBCAST: This webisode of Digital Media Workstream highlights what you can expect in the digital transformation for 2015. Discover top industry analysts as they share their knowledge and expertise about the current state of digital media.
Posted: 19 Jun 2015 | Premiered: Feb 10, 2015

The Pulse Network

Workplace Transformation: How to Embrace Change and Innovation
sponsored by Intel
WHITE PAPER: This white paper delves into today's corporate transformation. Explore the challenges, barriers, and core principles that can help organizations retain competitive advantage in the midst of a pressured business landscape.
Posted: 18 Jun 2015 | Published: 31 Dec 2014

Intel

Why Marketing Should Be Personal
sponsored by Adobe EchoSign
WHITE PAPER: This white paper reveals eight facets of leveraging personalization in your marketing strategy. Discover how to make intelligent use of customer data in a way that is not intrusive to your audience.
Posted: 16 Jun 2015 | Published: 31 Dec 2014

Adobe EchoSign

The Future of Email Marketing
sponsored by Adobe EchoSign
WHITE PAPER: This brief report, with findings from Forrester, is your email marketing playbook. Learn how to refine your efforts when challenged with email accessibility across all channels and devices, in turn influencing customers through valuable ongoing brand interactions.
Posted: 11 Jun 2015 | Published: 11 Jun 2015

Adobe EchoSign

The Importance of Website Performance: Everything You Need to Know
sponsored by Melbourne IT
WHITE PAPER: In order to improve conversion rates and profitability, businesses need to invest sufficient resources to ensure that their website is efficient, quick and uses technology intelligently to deliver an outstanding customer experience both now and into the future. Find out how it's done in the following white paper.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Melbourne IT

The Importance of Multi-Layered Web Security
sponsored by Melbourne IT
WHITE PAPER: The following white paper examines the importance of having a multi-layered Web security approach in today's quickly evolving online market. Access now and uncover what you can do to ensure your Web security strategy is as effective and adaptive as it should be.
Posted: 08 Jun 2015 | Published: 08 Jun 2015

Melbourne IT

An E-Guide to Online Security
sponsored by Melbourne IT
WHITE PAPER: The following white paper examines several ways to develop and implement long-term security strategies to proactively defend against evolving security risks. Access now and learn what it takes to beef up your online security quick and efficiently.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Melbourne IT

Checklist: Considerations for the Best UX
sponsored by Melbourne IT
WHITE PAPER: Building an effective user experience combines both design and technology into a single interface that delivers the information visitors need, and steers them towards making a purchase. Consult this checklist to ensure that when building a new website, the user interface is properly aligned to deliver those goals.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Melbourne IT

The Perfect E-Retail Site
sponsored by Melbourne IT
WHITE PAPER: This white paper explores what it takes to develop and deploy the perfect e-retail site. Access now and learn how to deliver what the customer wants, the technology you should consider, and more.
Posted: 04 Jun 2015 | Published: 04 Jun 2015

Melbourne IT

Best Practices for Benchmarking Web & Mobile Site Performance
sponsored by Melbourne IT
WHITE PAPER: This white paper examines how to accurately and effectively calculate website success through the use of benchmarks. Access now and uncover the best practices for doing so and ultimately, ensure your web and mobile site performance is where it should be.
Posted: 04 Jun 2015 | Published: 04 Jun 2015

Melbourne IT

Collaboration Matters: Lay the Foundation and Keep the Momentum
sponsored by Dropbox for Business
EGUIDE: In this expert e-guide, you will learn the importance of ensuring that all organizational channels understand the benefits of enterprise collaboration as necessary for getting optimum value from user buy-in. Plus, discover how to use technology to initiate collaboration from T.J. Keitt, a senior analyst at Forrester Research Inc.
Posted: 04 Jun 2015 | Published: 04 Jun 2015

Dropbox for Business

Strategy Spotlight: Making the Business Case for Content Analytics
sponsored by IBM
WHITE PAPER: This expert guide covers best practices for making the business case for content analysis tools now. Examine the technology's ability to deliver real value to your enterprise, as you uncover how to educate management about its benefits.
Posted: 02 Jun 2015 | Published: 02 Jun 2015

IBM

130 Sales Tips for 2015 from Salesforce
sponsored by Salesforce.com
EBOOK: This e-book rounds up 130 of the best sales tips for success in 2015 and beyond. Read on to absorb experts' wisdom on a variety of topics, from productivity and sales culture to prospecting and cold calling.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com
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WEB 2.0 DEFINITION (continued): …  paperTim O'Reilly is generally credited with inventing the term, following a conference dealing with next-generation Web concepts and issues held by O'Reilly Media and MediaLive International in 2004. O'Reilly Media has subsequently been energetic about trying to copyright "Web 2.0" and holds an annual conference of the same name. There is, however, some dispute about whether O'Reilly is responsible for the original coinage. Joe Firmage, for instance, used Web 2.0 to describe using the World Wide Web as a platform in 2003.One of the most significant differences between Web 2.0 and the traditional … 
Web 2.0 definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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