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Web 2.0

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DEFINITION: Web 2.0 (or Web 2) is the popular term for advanced Internet technology and applications including blogs, wikis, RSS and social bookmarking. The two major components of Web 2.0 are the technological advances enabled by Ajax and other new applications such as RSS and Eclipse and the user empowerment that they support. Web 2.0 in the Enterprise: An Analyst's Perspective -- Click here to read the white  … 
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Web 2.0 Reports
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Embracing Digital Technology to Deliver Better Business Outcomes
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This report invites you to build a business case for your organization's transformation to a digitized customer experience strategy. Uncover methodologies that will initiate a personalized approach to your audience's journey.
Posted: 27 Aug 2015 | Published: 27 Aug 2015

Interactive Intelligence, Inc.

The Communications Revolution
sponsored by Microsoft
VIDEO: This video introduces CRM expert Paul Greenberg, who reveals the extent to which communications technology has empowered customers. Tune in now for insights on how your business can leverage CRM to succeed in the business world.
Posted: 26 Aug 2015 | Premiered: 18 May 2015

Microsoft

Beyond the Campaign: Engaging Today's Digital Customers
sponsored by Microsoft
WEBCAST: In this webinar, analyst and author Ray Wang explains why continuity is essential to an effective digital marketing strategy. Tune in and learn insider tips on creating engaging omnichannel campaigns.
Posted: 25 Aug 2015 | Premiered: Jun 17, 2015

Microsoft

Intelligent Self-Service and Personalization: Rethink the Customer Experience
sponsored by Genesys
WHITE PAPER: In this guide, you'll learn how to equip your contact center with an integrated approach to self-assisted and proactive services that deliver on customer needs as well as revenue generation. Access now for helpful considerations on how to master this balancing act.
Posted: 24 Aug 2015 | Published: 31 Dec 2014

Genesys

Website Performance for the Speed of Your Business
sponsored by Limelight Networks, Inc.
WHITE PAPER: This white paper highlights the role of content delivery networks (CDNs) in creating an agile connection with your website visitors. To make your CDN initiative a reality, read on and learn why you need to control the first, middle, and last mile of content delivery.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Limelight Networks, Inc.

Empower Your Contact Center Agents to Deliver Great Customer Experiences with an Omnichannel Desktop
sponsored by Genesys
RESOURCE: Most companies today can support multi-channel customer interactions such as voice, email and chat, but typically cannot share context across all channels. This white paper discusses how an omnichannel desktop can empower contact center agents, how you can reduce transfers and lower contact duration, while boosting customer satisfaction and more.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Genesys

Best Practices for Delivering a Seamless Omnichannel Customer Experience
sponsored by Genesys
RESOURCE: Companies that can deliver a seamless omnichannel customer experience (CX) across multiple channels and touch points can develop a significant competitive advantage, reduce customer churn and increase profit. Download this eBook to learn 6 Best Practices to help you design and deliver omnichannel CX.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Genesys

Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014

IBM

Case Study: How one Retailer Association Improved Sales and their Image
sponsored by IBM
CASE STUDY: This brief case study reveals what happened when a major player in the fashion retailer industry analyzed social conversations for a full year. Discover how to note key concepts that influence brand perception and purchase decisions.
Posted: 04 Aug 2015 | Published: 30 Sep 2014

IBM

Delivering Content to the Broadcast Quality Generation
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this white paper, you'll learn why catering to tech-savvy young adults is your new business imperative. Learn which emerging technologies are needed in order to meet the growing demand for immediate content delivery.
Posted: 04 Aug 2015 | Published: 03 Aug 2015

Limelight Networks, Inc.

Study: How to Enable CMOs with Digital Marketing Capabilities
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Learn how to enable these professionals, 74 percent of whom express intentions to improve their skills, by showing them how to build a robust digital marketing capability.
Posted: 03 Aug 2015 | Published: 31 Mar 2014

IBM

The New Frontier for Personalized Customer Experience
sponsored by IBM
WHITE PAPER: It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.
Posted: 30 Jul 2015 | Published: 30 Jul 2015

IBM

Shoppers Disrupted: Retailing Through the Noise
sponsored by IBM
WHITE PAPER: Savvy technology-enabled customers are demanding what they want, when they want it and how they want it delivered. Access this executive report to understand the full potential of new technologies across the retail space.
Posted: 29 Jul 2015 | Published: 29 May 2015

IBM

How New Technology is Changing the Way Marketing and Sales Interact With Leads
sponsored by Conversica
WHITE PAPER: In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.
Posted: 17 Jul 2015 | Published: 17 Sep 2014

Conversica

Salesforce Social Customer Service
sponsored by Salesforce.com
WHITE PAPER: In today's social world, expectations have changed. Now, more than ever, your customers are turning to social channels for fast and personalized service. Download this free datasheet to learn more.
Posted: 17 Jul 2015 | Published: 16 Jul 2015

Salesforce.com

Activision: A Social Customer Service ROI Story
sponsored by Salesforce.com
CASE STUDY: In this case study, you'll learn how Activision integrated Salesforce Social Studio with its Service Cloud deployment to create a more modern way to support their customers on the channels where they prefer to communicate.
Posted: 16 Jul 2015 | Published: 29 May 2015

Salesforce.com

Collaboration Matters: Lay the Foundation and Keep the Momentum
sponsored by Dropbox for Business
EGUIDE: In this expert e-guide, you will learn the importance of ensuring that all organizational channels understand the benefits of enterprise collaboration as necessary for getting optimum value from user buy-in. Plus, discover how to use technology to initiate collaboration from T.J. Keitt, a senior analyst at Forrester Research Inc.
Posted: 04 Jun 2015 | Published: 04 Jun 2015

Dropbox for Business

130 Sales Tips for 2015 from Salesforce
sponsored by Salesforce.com
EBOOK: This e-book rounds up 130 of the best sales tips for success in 2015 and beyond. Read on to absorb experts' wisdom on a variety of topics, from productivity and sales culture to prospecting and cold calling.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com

Transform support from cost centers to sales channels
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper uncover how your organization can drive revenue through your customer experience channels to transform support centers into sales channels.
Posted: 17 Apr 2015 | Published: 31 Dec 2014

Hewlett-Packard Limited

Customer Experience: An Enterprise Driver in the New Style of IT
sponsored by Hewlett-Packard Limited
WHITE PAPER: This brief white paper explains learn how tools developed in the consumer space are being adapted to create organizations that are more collaborative, interaction-oriented, and user-centric than ever before.
Posted: 15 Apr 2015 | Published: 30 Apr 2014

Hewlett-Packard Limited

Interactive Media Command Centre: Connecting NASCAR to Its Fans
sponsored by Hewlett-Packard Limited
VIDEO: NASCAR needed a way to view their customer experiences as a conversation to directly understand and track data about their organization and customer relationships. in this short video learn about the solution NASCAR chose to handle their big data analytics and discover why this option may have a place in your organization.
Posted: 08 Apr 2015 | Premiered: 27 Aug 2013

Hewlett-Packard Limited

Detailed Reviews of 19 Web Content Management Products
sponsored by Sitecore
ANALYST REPORT: This resource reviews the performance of nineteen different WCM products, explaining each one's strengths and weaknesses in detail.
Posted: 04 Mar 2015 | Published: 09 Oct 2014

Sitecore

How Michigan State University Calculates Likelihood of Philanthropic Engagement
sponsored by IBM
CASE STUDY: This case study describes how MSU leveraged business intelligence and predictive analytics to gain deep insight into an individual alum's potential to give.
Posted: 20 Feb 2015 | Published: 30 Jan 2015

IBM

10 Digital Marketing Tips for a Successful 2015
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about the top 10 digital marketing trends from last year that are making a big splash in the field today
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

E-book Title: The Multichannel MandateChapter 2 Title: Make Mobile, Social Channels Work
sponsored by SearchCRM
EBOOK: Companies won't reap the benefits of a multichannel business if they don't marry their technology wish lists with a strategy that works for them.
Posted: 28 May 2015 | Published: 28 May 2015

SearchCRM
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WEB 2.0 DEFINITION (continued): …  paperTim O'Reilly is generally credited with inventing the term, following a conference dealing with next-generation Web concepts and issues held by O'Reilly Media and MediaLive International in 2004. O'Reilly Media has subsequently been energetic about trying to copyright "Web 2.0" and holds an annual conference of the same name. There is, however, some dispute about whether O'Reilly is responsible for the original coinage. Joe Firmage, for instance, used Web 2.0 to describe using the World Wide Web as a platform in 2003.One of the most significant differences between Web 2.0 and the traditional … 
Web 2.0 definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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