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Web 2.0

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DEFINITION: Web 2.0 (or Web 2) is the popular term for advanced Internet technology and applications including blogs, wikis, RSS and social bookmarking. The two major components of Web 2.0 are the technological advances enabled by Ajax and other new applications such as RSS and Eclipse and the user empowerment that they support. Web 2.0 in the Enterprise: An Analyst's Perspective -- Click here to read the white  … 
Definition continues below.
Web 2.0 Reports
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Case Study: How one Retailer Association Increased Sales and their Image
sponsored by IBM
CASE STUDY: This brief case study reveals what happened when a major player in the fashion retailer industry analyzed social conversations for a full year. Access this resource to discover how to similarly leverage social media analytics by noting key concepts that influence brand perception and purchase decisions.
Posted: 04 Aug 2015 | Published: 30 Sep 2014

IBM

Study: How to Enable CMOs with Digital Marketing Capabilities
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Learn how to enable these professionals, 74 percent of whom express intentions to improve their skills, by showing them how to build a robust digital marketing capability.
Posted: 03 Aug 2015 | Published: 31 Mar 2014

IBM

The New Frontier for Personalized Customer Experience
sponsored by IBM
WHITE PAPER: It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.
Posted: 30 Jul 2015 | Published: 30 Jul 2015

IBM

Shoppers Disrupted: Retailing Through the Noise
sponsored by IBM
WHITE PAPER: Savvy technology-enabled customers are demanding what they want, when they want it and how they want it delivered. Access this executive report to understand the full potential of new technologies across the retail space.
Posted: 29 Jul 2015 | Published: 29 May 2015

IBM

How New Technology is Changing the Way Marketing and Sales Interact With Leads
sponsored by Conversica
WHITE PAPER: In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.
Posted: 17 Jul 2015 | Published: 17 Sep 2014

Conversica

How to Implement a Successful Intranet
sponsored by Cloud Sherpas
WHITE PAPER: This white paper emphasizes the importance of individualizing your intranet. Discover how building a framework-based strategy allows you to gain significantly more freedom to customize and maximize your organization's digital work environment.
Posted: 14 Jul 2015 | Published: 14 Jul 2015

Cloud Sherpas

Moving to the Forefront of Marketing
sponsored by Teradata
WHITE PAPER: This white paper highlights the benefits of personalization to digital marketing. Additionally, learn how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Posted: 14 Jul 2015 | Published: 14 Jul 2015

Teradata

5 Ways to Cut Costs While Improving Mobile Collaboration
sponsored by BlackBerry
WEBCAST: How can companies invest in enterprise mobility to boost collaboration, when they're simultaneously exploring ways to reduce costs? This webcast explores five key areas where businesses can optimize their IT spending. Unlock strategies that will help you cut costs while improving mobile collaboration productivity.
Posted: 13 Jul 2015 | Premiered: Jul 13, 2015

BlackBerry

The Mobile Collaborator's Guide to Maximizing Productivity
sponsored by BlackBerry
WEBCAST: Don't contribute to the $37B wasted every year from unproductive meetings. In this webcast, learn from business experts that collaboration sessions through mobile devices are a key business enabler.
Posted: 09 Jul 2015 | Premiered: Jul 9, 2015

BlackBerry

Employing WCM Systems to Improve the Customer Experience
sponsored by Rackspace
EGUIDE: This expert e-guide reveals best practices, advice, and real-life insight into how WCM systems have been used to improve the customer experience. Delve into content that drives users with strategies that make engagement possible.
Posted: 08 Jul 2015 | Published: 08 Jul 2015

Rackspace

The Customer-Experience Mandate: Build Lasting Engagement with Better Websites
sponsored by Rackspace
WHITE PAPER: The following report will help CIOs, IT leaders, and senior technologists understand how to satisfy the digital customer. Discover which tools are essential for delivering the ultimate web-based customer experience.
Posted: 21 Jun 2015 | Published: 31 Dec 2014

Rackspace

Why Marketing Should Be Personal
sponsored by Adobe EchoSign
WHITE PAPER: This white paper reveals eight facets of leveraging personalization in your marketing strategy. Discover how to make intelligent use of customer data in a way that is not intrusive to your audience.
Posted: 16 Jun 2015 | Published: 31 Dec 2014

Adobe EchoSign

The Future of Email Marketing
sponsored by Adobe EchoSign
WHITE PAPER: This brief report, with findings from Forrester, is your email marketing playbook. Learn how to refine your efforts when challenged with email accessibility across all channels and devices, in turn influencing customers through valuable ongoing brand interactions.
Posted: 11 Jun 2015 | Published: 11 Jun 2015

Adobe EchoSign

Collaboration Matters: Lay the Foundation and Keep the Momentum
sponsored by Dropbox for Business
EGUIDE: In this expert e-guide, you will learn the importance of ensuring that all organizational channels understand the benefits of enterprise collaboration as necessary for getting optimum value from user buy-in. Plus, discover how to use technology to initiate collaboration from T.J. Keitt, a senior analyst at Forrester Research Inc.
Posted: 04 Jun 2015 | Published: 04 Jun 2015

Dropbox for Business

E-book Title: The Multichannel MandateChapter 2 Title: Make Mobile, Social Channels Work
sponsored by SearchCRM
EBOOK: Companies won't reap the benefits of a multichannel business if they don't marry their technology wish lists with a strategy that works for them.
Posted: 28 May 2015 | Published: 28 May 2015

SearchCRM

Transform support from cost centers to sales channels
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper uncover how your organization can drive revenue through your customer experience channels to transform support centers into sales channels.
Posted: 17 Apr 2015 | Published: 31 Dec 2014

Hewlett-Packard Limited

Customer Experience: An Enterprise Driver in the New Style of IT
sponsored by Hewlett-Packard Limited
WHITE PAPER: This brief white paper explains learn how tools developed in the consumer space are being adapted to create organizations that are more collaborative, interaction-oriented, and user-centric than ever before.
Posted: 15 Apr 2015 | Published: 30 Apr 2014

Hewlett-Packard Limited

Interactive Media Command Centre: Connecting NASCAR to Its Fans
sponsored by Hewlett-Packard Limited
VIDEO: NASCAR needed a way to view their customer experiences as a conversation to directly understand and track data about their organization and customer relationships. in this short video learn about the solution NASCAR chose to handle their big data analytics and discover why this option may have a place in your organization.
Posted: 08 Apr 2015 | Premiered: 27 Aug 2013

Hewlett-Packard Limited

What Approach to Mobile Development is Best for You?
sponsored by IBM
WHITE PAPER: This document will reveal how the IBM® MobileFirst Platform Developer Edition plug-in compares to unsupported "do-it-yourself" options. This document focuses on tools for the development of web, hybrid and native mobile applications.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

IBM

Delivering Positive Multi-Channel Customer Experiences
sponsored by Teradata
EGUIDE: This e-guide offers top CEM trends to watch for, as well as 6 customer engagement strategies that ensure seamless results. Learn how to use the customer voice to define multichannel engagement.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Teradata

Optimize Digital Strategies with Effective Web Content Management
sponsored by Sitecore
ANALYST REPORT: This white paper, rich with "content" about various WCM vendors, illustrates WCM as the process of controlling content to be consumed over one or more digital channels through the use of management software based on a core repository. Learn how to use this information to your advantage by discovering WCM product benefits.
Posted: 04 Mar 2015 | Published: 09 Oct 2014

Sitecore

How Michigan State University Calculates Likelihood of Philanthropic Engagement
sponsored by IBM
CASE STUDY: This case study describes how MSU leveraged business intelligence and predictive analytics to gain deep insight into an individual alum's potential to give.
Posted: 20 Feb 2015 | Published: 30 Jan 2015

IBM

Who's Driving Your Brand? Navigating Today's Confusing Customer Pathways and Arriving with Your Brand Intact
sponsored by Teradata
EBOOK: This ebook will cover how marketers can gain competitive advantage by leveraging social media and loosening the reins on your brand.
Posted: 16 Feb 2015 | Published: 31 Dec 2014

Teradata

10 Digital Marketing Tips for a Successful 2015
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about the top 10 digital marketing trends from last year that are making a big splash in the field today
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

Delivering to the Broadcast Quality Generation
sponsored by Limelight Networks, Inc.
WHITE PAPER: This white paper covers the impact of technologically savvy young adults on digital content publishing. Access now and discover details on what companies need to radically change in order to meet new demands for immediacy.
Posted: 04 Aug 2015 | Published: 03 Aug 2015

Limelight Networks, Inc.
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WEB 2.0 DEFINITION (continued): …  paperTim O'Reilly is generally credited with inventing the term, following a conference dealing with next-generation Web concepts and issues held by O'Reilly Media and MediaLive International in 2004. O'Reilly Media has subsequently been energetic about trying to copyright "Web 2.0" and holds an annual conference of the same name. There is, however, some dispute about whether O'Reilly is responsible for the original coinage. Joe Firmage, for instance, used Web 2.0 to describe using the World Wide Web as a platform in 2003.One of the most significant differences between Web 2.0 and the traditional … 
Web 2.0 definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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