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Web 2.0

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DEFINITION: Web 2.0 (or Web 2) is the popular term for advanced Internet technology and applications including blogs, wikis, RSS and social bookmarking. The two major components of Web 2.0 are the technological advances enabled by Ajax and other new applications such as RSS and Eclipse and the user empowerment that they support. Web 2.0 in the Enterprise: An Analyst's Perspective -- Click here to read the white  … 
Definition continues below.
Web 2.0Reports
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FirstSpirit™ RealtimeTargeting ModuleProvides Customized Content to Attract ReturnCustomers and Boost Sales
sponsored by e-Spirit AG
WHITE PAPER: The following white paper explores the importance of real-time targeting modules for content management strategies. Learn how you can avoid delivering irrelevant content to your customers, attract returning customers, and of course, boost overall sales.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

e-Spirit AG

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

WCM: Best Practices for Mobile and Content Analytics
sponsored by e-Spirit AG
EGUIDE: The following expert e-guide provides readers with the top best practices in web content management. Learn how to identify events and add them to your strategy, how to deliver to mobile, and more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

e-Spirit AG

Digital Marketing with FirstSpirit™ Means Strong Brands, Long-Term Customers and Sales-ready Leads
sponsored by e-Spirit AG
WHITE PAPER: The following white paper explores the importance of having the right content management system when it comes to delivering a powerful web presence. Also learn about a CMS that can help create personalized, dynamic content for targeted user groups in any channel.
Posted: 10 Jul 2014 | Published: 10 Jul 2014

e-Spirit AG

Addressing the Web Team Experience for a Better Digital Presence
sponsored by e-Spirit AG
WHITE PAPER: The following white paper explores the importance of having the right global user experience that can accommodate the entire Web team for better collaboration, content management, and of course, to deliver the best experience to the customer.
Posted: 09 Jul 2014 | Published: 09 Jul 2014

e-Spirit AG

Addressing the Web Team Experience for a Better Digital Presence
sponsored by e-Spirit AG
CASE STUDY: The following white paper explores the importance of having the right global user experience that can accommodate the entire Web team for better collaboration, content management, and of course, to deliver the best experience to the customer.
Posted: 08 Jul 2014 | Published: 08 Jul 2014

e-Spirit AG

Case Study – BGV / Badische Versicherungen
sponsored by e-Spirit AG
CASE STUDY: The following case study explores the content management challenge that was facing BGV / Badische Versicherungen and how by deploying the right CMS that fit their situation; they were able to experience gains such as better synergy, content collaboration, and more.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

e-Spirit AG

Case Study – Knauf Gips KG
sponsored by e-Spirit AG
CASE STUDY: The following case study explores the content management solution Knauf Gips KG used to revamp their operations and realized gains such as improved website dynamics, lower IT reliance, and more.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

e-Spirit AG

How A Top E-Commerce Strategy Leads To Strong Sales
sponsored by Adobe EchoSign
EGUIDE: The following expert e-guide provides readers with the top 6 key factors that can make or break a customer's shopping experience. Learn why these 6 areas are so influential to the e-commerce experience and what you can do to improve each facet.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Adobe EchoSign

Tips For Powerful Real-Time Content Marketing
sponsored by UStream
EGUIDE: The following expert e-guide explores the top 10 tips for powerful content marketing and how to use them to improve your overall digital strategy. Learn the importance of integrating useful content; visually appealing, emotional content, and more.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

UStream

Customer Experience: Essential Requirements for Company Profitability and Competitive Success
sponsored by Genesys
WHITE PAPER: This white paper discusses the importance of focusing on the customer experience journey, explores why companies don't get the customer journey right, and discusses how leading companies provide great customer experiences.
Posted: 30 Jun 2014 | Published: 30 Jun 2014

Genesys

SFS Group Implements Future-Proof Content Management System
sponsored by e-Spirit AG
CASE STUDY: Uncover the ins-and-outs of a future-proof content management system, and find out if it would be a good fit for your own business needs.
Posted: 30 Jun 2014 | Published: 30 Jun 2014

e-Spirit AG

RheinEnergie AG Selects Content Management System for User-Oriented Website
sponsored by e-Spirit AG
CASE STUDY: Find out why one energy organization decided to re-launch their website and integrate a content management system, and how they benefited from doing so.
Posted: 30 Jun 2014 | Published: 30 Jun 2014

e-Spirit AG

Using Powerful WCM to Manage the Customer Experience
sponsored by e-Spirit AG
EGUIDE: Find out what the experts, including Geoffrey Bock, have to say about web content being the power behind managing the customer experience.
Posted: 26 Jun 2014 | Published: 26 Jun 2014

e-Spirit AG

5 Step Plan for Personal Content Delivery
sponsored by SDL
WHITE PAPER: Uncover the 5 key steps to ensure the right content gets to the right customer.
Posted: 25 Jun 2014 | Published: 25 Jun 2014

SDL

Content Finds the Customer: The Third of Five Truths for Tomorrow’s Marketer
sponsored by SDL
WHITE PAPER: Find out what kinds of questions you should ask your team to make sure you're creating the right content for the appropriate audience.
Posted: 25 Jun 2014 | Published: 25 Jun 2014

SDL

Optimizing Magneto E-commerce Sites for Increased Sales and Customer Satisfaction
sponsored by ZeroLag Communications Inc.
WHITE PAPER: Find out which platform is capable of maximizing the performance of your e-commerce web site, increasing sales and improving customer satisfaction.
Posted: 20 Jun 2014 | Published: 20 Jun 2014

ZeroLag Communications Inc.

Uncovering the Realities of Today's Digital Marketing Landscape
sponsored by Sitecore
WHITE PAPER: The following white paper explores the current state of digital marketing and why a powerful digital presence is so important for success today. Learn about the strategies and tools digital marketing innovators are using to succeed with their initiatives and what you can do to achieve similar results.
Posted: 13 Jun 2014 | Published: 13 Jun 2014

Sitecore

Gain Social Insight: Connect Business And IT into One Conversation
sponsored by Hewlett-Packard Company
WHITE PAPER: This white paper discusses how mobile, social, information, and cloud computing capabilities can combine to modernize IT support and accelerate IT operations. Learn how IT can easily access user-generated information to predict pain points and solve issues faster.
Posted: 04 Jun 2014 | Published: 31 Mar 2014

Hewlett-Packard Company

Social is for Closers: Social Intelligence Guide for Sales
sponsored by Microsoft India
WHITE PAPER: If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
Posted: 20 May 2014 | Published: 20 May 2014

Microsoft India

Erick Steffens on 1st, middle, last mile and symmetric/asymmetric acceleration
sponsored by Limelight Networks, Inc.
VIDEO: In the following FAQ, expert Erick Steffens reveals how innovative businesses are optimizing their systems, strategies and processes, leveraging content delivery networks, and implementing techniques such as symmetric/asymmetric acceleration to vastly improve content delivery to the end user.
Posted: 05 May 2014 | Premiered: 05 May 2014

Limelight Networks, Inc.

Four Ways to Modernize Your Application Performance Monitoring Strategy for Web 2.0 and AJAX
sponsored by Dell Software
WHITE PAPER: Learn how Web 2.0 technologies can increase the speed and efficiency of Web applications, while uniquely combining the best of traditional and modern approaches to deliver a well-rounded application performance monitoring (APM) solution.
Posted: 01 May 2014 | Published: 10 Sep 2013

Dell Software

10 Key Ingredients for Successful Omnichannel CEM
sponsored by Toshiba
WHITE PAPER: Today's customers expect a seamless brand experience throughout the buying process -- whether they're accessing your website, mobile app, or visiting your physical location. Access this helpful white paper to get advice on creating a seamless customer experience across every channel. Specifically, discover 10 helpful tips for omnichannel success
Posted: 01 May 2014 | Published: 01 May 2014

Toshiba

10 Steps to a Successful Digital Asset Management Implementation
sponsored by OpenText
WHITE PAPER: The following white paper provides readers with a foundation as to what it takes to get digital asset management initiative up and running. Learn the 10 steps to a successful DAM implementation and much more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText

It’s Time to Rethink “Enterprise” Software
sponsored by OpenText
WHITE PAPER: The following white paper explores the real state of "enterprise" software solutions in regards to web content management and customer experience management. Learn what these solutions need to include justifying the "enterprise" title. Most importantly, discover how to select the right CEM solutions that fit your needs.
Posted: 06 May 2014 | Published: 01 May 2014

OpenText
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WEB 2.0 DEFINITION (continued): …  paperTim O'Reilly is generally credited with inventing the term, following a conference dealing with next-generation Web concepts and issues held by O'Reilly Media and MediaLive International in 2004. O'Reilly Media has subsequently been energetic about trying to copyright "Web 2.0" and holds an annual conference of the same name. There is, however, some dispute about whether O'Reilly is responsible for the original coinage. Joe Firmage, for instance, used Web 2.0 to describe using the World Wide Web as a platform in 2003.One of the most significant differences between Web 2.0 and the traditional … 
Web 2.0 definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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