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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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Success Won't Drive Itself When Google Impacts Insurance
sponsored by GMC Software
WHITE PAPER: In this exclusive white paper discover how Google's search engine success is leading them to price auto insurance online more accurately than traditional insurers. Learn how your organization can compete with their success and uncover strategies you can implement to remain competitive.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

Communicating in the New Age of the Digital Banker
sponsored by GMC Software
WHITE PAPER: In this white paper discover how your bank can devise a plan to cater to connected customers. Find new ways to communicate in the modern world including mobile, multichannel, and more.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

Transform support from cost centers to sales channels
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper uncover how your organization can drive revenue through your customer experience channels to transform support centers into sales channels.
Posted: 17 Apr 2015 | Published: 31 Dec 2014

Hewlett-Packard Limited

Top Customer Communications Management Software Vendors Compared
sponsored by GMC Software
RESOURCE: Access this Gartner research study to compare the top CCM software on the market today based on features that matter to your organization. Discover the strengths and cautions of popular brands like Adobe, HP, Oracle, and more.
Posted: 16 Apr 2015 | Published: 25 Nov 2014

GMC Software

Case Study: Insurer raises the bar on CCM
sponsored by GMC Software
CASE STUDY: In this exclusive case study, pick up tips and tricks for your organization in your journey to transition your legacy CCM software to a new system. Discover how one North American insurance agency was able to achieve outstanding customer service.
Posted: 16 Apr 2015 | Published: 31 Dec 2014

GMC Software

Silverpop product demo
sponsored by Silverpop Systems Inc. an IBM Company
VIDEO: Discover how you can maximize the potential of three areas of your marketing plan by watching 3 in depth videos. Uncover tips and best practices to help your organization realize the business value in email, behavioral and automated marketing. Watch now to learn more.
Posted: 03 Apr 2015 | Premiered: 03 Apr 2015

Silverpop Systems Inc. an IBM Company

Improve your customer experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: Learn how your customers respond to communications you send and validate your ability to deliver favorable customer experiences in this insightful white paper.
Posted: 03 Apr 2015 | Published: 30 Apr 2014

Hewlett-Packard Limited

10 Tips for Using Email to Drive Mobile Engagement - and Vise-Versa
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this white paper to get 10 tips for using email to drive mobile engagement in your customers.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company

Customer experience: Use a consultative approach to achieve customer satisfaction
sponsored by Hewlett-Packard Limited
WHITE PAPER: Discover how your organization can use a consultative approach to achieve customer satisfaction and boost revenue in this exclusive white paper. Build your own customer experience strategy by uncovering the 5 points that make up a successful customer experience initiative.
Posted: 02 Apr 2015 | Published: 31 Jan 2015

Hewlett-Packard Limited

The Forester Wave Enterprise Social Platforms
sponsored by Microsoft
WHITE PAPER: Access this Forrester Research Inc. market report to get a snapshot of the enterprise social market and gain insight into which brands are distinguishing themselves as industry leaders. Explore key components that differentiate products and uncover which products could meet the unique needs of your organization.
Posted: 01 Apr 2015 | Published: 05 Jun 2014

Microsoft

eBook: 5 Steps to Building a Customer Experience-Driven Contact Center
sponsored by Genesys
EBOOK: Download this eBook to learn how to orchestrate service delivery for important customer journeys, how you can empower agents with a 360 degree view of the customer across multiple channels, and find a simple and cost-effective route to delivering effortless omnichannel customer experiences.
Posted: 27 Mar 2015 | Published: 12 Nov 2014

Genesys

Secrets to Bolstering Customer Experience Management Strategies
sponsored by Oracle Corporation
EGUIDE: Access this expert e-guide to learn how a strong analytics program can boost customer loyalty by creating engaging personalized customer experiences for your organization. Read on to discover the critical role contact centers play in customer experience management. Uncover tips for optimizing your contact center.
Posted: 26 Mar 2015 | Published: 26 Mar 2015

Oracle Corporation

Data's Pivotal Role in Improving Customer Experience
sponsored by Oracle Corporation
EGUIDE: Access this expert e-guide to learn how you can improve your customer experience with quality customer data. Uncover 5 ways using data can lead to happier customers. Read on to see how companies like 7-Eleven, Walgreens, and Mazda have used cloud and mobile technology to boost customer loyalty and how this strategy could work for your business.
Posted: 25 Mar 2015 | Published: 25 Mar 2015

Oracle Corporation

Delivering excellent service in a multi-channel world
sponsored by Oracle Corporation UK Ltd
EGUIDE: Learn how your business can manage your customer's multichannel service experiences. Access this expert e-guide to discover how data analytics can facilitate a more individualized experience though seamless customer data. Read on to get tips for creating a personalized customer experience.
Posted: 25 Mar 2015 | Published: 25 Mar 2015

Oracle Corporation UK Ltd

Digital Experience on Cloud: Accelerating Speed-to-Market and Reducing Cost
sponsored by IBM
WEBCAST: Watch this exclusive webinar to learn more about how you can accelerate speed-to-market and reduce costs in your organization by using cloud technology. Discover how cloud technology can create exceptional user experiences by enabling easy agent access to customer records.
Posted: 24 Mar 2015 | Premiered: Dec 31, 2014

IBM

Omni-Channel Digital Experiences Made Easy
sponsored by IBM
WHITE PAPER: Learn how your organization can capitalize on the popularity of mobile devices by delivering multichannel web experiences to any smartphone or tablet. Access this exclusive white paper to discover how you can identify devices and direct web experience, and build responsive multichannel mobile experiences, with one software platform.
Posted: 24 Mar 2015 | Published: 31 Oct 2012

IBM

Are You Ready for Mobile Captue?
sponsored by IBM
WHITE PAPER: Learn if you are ready to make a shift to mobile capture to improve your customer service and process agility. Read on to get the top 10 questions to ask before you make your move.
Posted: 22 Mar 2015 | Published: 22 Mar 2015

IBM

The Multichannel Mandate: Ready, Set, Automate
sponsored by SearchCRM
EBOOK: Automation technology can help contact centers get tie multichannel communications together and offer better customer service -- if it's set up and executed properly.
Posted: 20 Mar 2015 | Published: 20 Mar 2015

SearchCRM

Get The Most Out Of Multichannel Marketing Automation Software
sponsored by Teradata
EGUIDE: Learn more about how you can implement a seamless omni-channel communications system using automation to engage your customers across multiple touch points. Read on to get marketing automation software buying considerations
Posted: 20 Mar 2015 | Published: 20 Mar 2015

Teradata

The Business Value of CX: Deliver a Great Customer Experience
sponsored by Oracle Corporation
VIDEO: Watch this exclusive video to hear from Brian Curran, VP of customer experience strategy at Oracle. Listen as he gives an insightful overview of the complexities of customer experience, and learn how you can deliver outstanding experiences that fulfill customer desires, encourage loyalty, and boost revenue.
Posted: 19 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

A Buyer’s Guide to Customer Relationship Management Solutions
sponsored by NetSuite
WHITE PAPER: Read this white paper for a guide to CRM solutions and get insights into trends and evaluation criteria.
Posted: 18 Mar 2015 | Published: 18 Mar 2015

NetSuite

The Business Value of CX: How to Keep Your Customers
sponsored by Oracle Corporation
VIDEO: Access this short video to hear from Vice President of customer experiences at Oracle, Brian Curran. Discover Brian's strategy for fostering sustainable growth through outstanding customer experiences and relationships. Watch more to learn how you can promote loyalty through customer empathy and connection.
Posted: 18 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Five Best Practices to Strengthen Your Sales Analytics Initiative
sponsored by Qlik
ANALYST REPORT: This report explores how sales organizations can leverage analytics to determine where to target their sales efforts; to capture and report on selling activities; and more. Read on to learn 5 best practices for strengthening your enterprise's sales analytics initiative to ensure its success.
Posted: 17 Mar 2015 | Published: 19 Mar 2014

Qlik

Why Cloud-Based Customer Service Is So Essential Now
sponsored by Oracle Corporation
VIDEO: Access this short video to hear from Vice President of customer experience strategy at Oracle, Brian Curran, on the benefits of using cloud technology to improve customer experience. Watch as he emphasizes key point like agility, quick set up, flexibility, and hybrid capabilities that come with cloud technology.
Posted: 16 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

The Business Value of CX: Attracting New Customers
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from Brian Curran the VP of customer experience at Oracle to learn more about the fundamentals of attracting new customers and fostering loyalty through exceptional customer experiences.
Posted: 13 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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