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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM SoftwareReports
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Top 10 Ways to Use Help Desk to Build Your MSP Business
sponsored by N-able Technologies
WHITE PAPER: This informative resource provides 10 helpful suggestions for building a successful MSP business, starting with the help desk.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

N-able Technologies

Five Advantages of Mobile for Customer Service
sponsored by Salesforce
WHITE PAPER: Customers expect a seamless experience, regardless of where reps are located – making mobile more essential than ever. This whitepaper considers 5 reasons why mobile should be part of your service strategy.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

Salesforce

Kodak Group Brings Order and Efficiency Across Sales Teams with SaaS CPQ
sponsored by Oracle Corporation
CASE STUDY: In this case study, find out how Kodak leveraged a cloud-based configure, price, and quote (CPQ) software that integrated with existing Oracle CRM and SAP ERP systems, for a streamlined sales process.
Posted: 21 Aug 2014 | Published: 21 Aug 2014

Oracle Corporation

SaaS Configure, Price, and Quote (CPQ) for Streamlined Sales Cycles
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, you'll learn about a Software-as-a-Service (SaaS) configure, price, quote (CPQ) technology that helps you streamline the entire opportunity-to-order process from product selection to pricing to approval workflows.
Posted: 21 Aug 2014 | Published: 21 Aug 2014

Oracle Corporation

Integrate Performance Management with CRM for Better Sales Results
sponsored by Oracle Corporation
RESEARCH CONTENT: In this report from Nucleus Research, learn how combining social collaboration, CRM, and performance management can help sales managers more effectively manage teams and optimize team performance.
Posted: 20 Aug 2014 | Published: 31 May 2013

Oracle Corporation

Improve Service with a Single View of the Customer
sponsored by Informatica
WHITE PAPER: Uncover the impact of cloud master data management (MDM) on CRM success, as well as the 5 stages of the customer lifecycle.
Posted: 20 Aug 2014 | Published: 30 Jun 2013

Informatica

Infographic: New Expectations for Customer Service Workers
sponsored by IBM
RESOURCE: This infographic offers insight into the new expectations for customer service representatives and retail workers in order to better connect with customers and provide richer experiences.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

IBM

Unified Power Produces More Professional Quotes in Less than 30 Days
sponsored by Quosal
CASE STUDY: Unified Power sells through several channels and needed to create quotes and proposals that had a consistent, professional look and feel, whether they came from inside sales, manufacturing partners or independent sales reps. Read this case study to find out how they achieved those goals.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

Quosal

E-book: Top 10 Reasons You Need Quote and Proposal Automation
sponsored by Quosal
EBOOK: Do your sales quotes and proposals take too long to create, get stuck in internal approval or contain inaccuracies? This ebook dives into the top ten reasons that companies like yours choose to automate this critical part of the sales process.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

Quosal

Channels Are Irrelevant
sponsored by SDL
RESEARCH CONTENT: Find out how your organization should approach the age of omni-channel engagement, and what it means for customer demands.
Posted: 06 Aug 2014 | Published: 06 Aug 2014

SDL

Sales Acceleration: Speed Up Your Sales Cycle With Quosal eBook
sponsored by Quosal
EBOOK: Slow sales process? It's time to speed it up! Accelerate your sales with quote and proposal automation from Quosal. With key features designed to revolutionize your sales process, Quosal can free your sales team from administrative burdens, and help them become sales superstars.
Posted: 05 Aug 2014 | Published: 05 Aug 2014

Quosal

Giving Customers What They Want, When They Want It
sponsored by Infor
WHITE PAPER: Find out which key characteristics collectively create the most effective customer experience.
Posted: 05 Aug 2014 | Published: 05 Aug 2014

Infor

Omni-Channel Customer Care
sponsored by Infor
WHITE PAPER: Learn how an omni-channel customer experience management (CEM) program can help your company accommodate changing buyer needs.
Posted: 04 Aug 2014 | Published: 31 Oct 2013

Infor

Banks Embrace Technology to Enhance the Customer Experience
sponsored by Perceptive Software
RESOURCE: Learn how omnichannel technology – which is a combination of channels delivered in person and virtually to create a unified, seamless customer experience –can be utilized to enhance the customer experience.
Posted: 30 Jul 2014 | Published: 24 Jun 2014

Perceptive Software

Supercharge Salesforce.com Initiatives with a 360-Degree View of the Customer
sponsored by IBM
WHITE PAPER: Discover the master data management (MDM) solution capable of giving organizations a comprehensive and accurate 360-degree view of their customers when integrated with a CRM solution.
Posted: 25 Jul 2014 | Published: 30 Apr 2014

IBM

Strategizing to Differentiate: 4 Steps to Virtualize your Contact Center
sponsored by Genesys
WHITE PAPER: Good customer service has become strategically important for companies, yet at the same time, many customer service professionals need to do more with less. Creating a virtual Contact Center environment allows companies to achieve both goals.
Posted: 07 Jul 2014 | Published: 03 Jul 2014

Genesys

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company

Successfully Balance Service and Cost with Workload Management
sponsored by Genesys
ANALYST REPORT: BPM, CRM, and contact center management applications aren't designed to manage manual work or dynamically adjust priorities based on incoming requests. In this Frost & Sullivan white paper, learn how an Enterprise Workload Management Solution complements existing systems to overcome these issues for reduced costs and improved customer service.
Posted: 02 Jul 2014 | Published: 31 May 2013

Genesys

Taking on Challenges with Award Winning Workload Management
sponsored by Genesys
ANALYST REPORT: Based on Frost & Sullivan's recent analysis of the workload management market, Genesys won the 2013 Global Frost and Sullivan award for Technology Innovation in Workload Management.
Posted: 01 Jul 2014 | Published: 31 Dec 2013

Genesys

Transforming Customer Experience in the New Digital World
sponsored by Genesys
WHITE PAPER: This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Genesys

Top 5 Steps to a World Class Contact Centre
sponsored by Genesys
WHITE PAPER: In this expert resource you'll find five key steps to keep in mind when building a world-class contact centre in today's rapidly changing customer landscape.
Posted: 30 Jun 2014 | Published: 31 Dec 2013

Genesys

The Benefits of Social and Cloud-based CRM Tools
sponsored by Microsoft India
EGUIDE: In order to stay competitive, you need to know what customers are saying about your business, and you need to participate in the conversation as well. In this e-guide, learn from CRM experts what makes a social CRM tool successful, and why cloud-based CRM systems may be the right choice for you.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

Delivering Positive Multi-Channel Customer Experiences
sponsored by Microsoft India
EGUIDE: This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
sponsored by KANA
EGUIDE: "It's difficult to have a single view of the customer because of all the forms of communication," says Donna Fluss of DMG Consulting. As customer experience management (CEM) spans multiple departments and tools, optimizing CEM can be a complex and daunting task. Fortunately, this expert e-guide serves as a roadmap to CEM transformation.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

KANA

The Knowledge Base of the Future: Five Cutting-Edge Ideas You Can Implement Now
sponsored by KANA
WHITE PAPER: Building a reliable, extensive knowledge base is essential for delivering relevant, efficient customer experiences. It helps employees access information faster and enables customers to serve themselves. View this white paper to uncover five cutting-edge ideas to help you build a next-gen knowledge base.
Posted: 26 Jun 2014 | Published: 26 Jun 2014

KANA
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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