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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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Best Practices In Customer Experience Management
sponsored by Microsoft
EGUIDE: This e-guide from the experts at SearchCRM.com explores the role of social media in customer experience management (CEM), and offers tips, tricks and best practices for driving CEM success.
Posted: 29 May 2015 | Published: 19 Nov 2013

Microsoft

Automotive Retail - OpenLegacy gives customer service representatives at Delek Motors 3600 view of their customers
sponsored by Open Legacy
WHITE PAPER: Read this white paper to find out how a CRM system enabled Delek Motors to save time and improve productivity through a streamlined user interface and how Delek increased its conversion rate through effective lead management and marketing.
Posted: 28 May 2015 | Published: 31 Jan 2015

Open Legacy

7 Tips to Accelerate Sales Performance
sponsored by Salesforce.com
EBOOK: Access this e-book to get some great tips on preparing for a sales call.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com

10 Advantages of a Mobile Sales Team
sponsored by Salesforce.com
WHITE PAPER: In this informative resource, you'll uncover what today's sales teams actually look like. Read on to learn the top 10 advantages of a mobile sales team.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com

The Knowledge Base of the Future :Five Cutting-Edge Ideas You Can Implement Now
sponsored by Verint Systems
WHITE PAPER: Access this white paper to get 5 cutting edge ideas you can implement now to build a CRM-focused knowledge base.
Posted: 27 May 2015 | Published: 31 Dec 2014

Verint Systems

Successful Customer Experience Management Strategy in a Social World
sponsored by Microsoft
EGUIDE: In this e-guide readers will find best practices for a successful CEM strategy which includes social interactions as well as insight into why social CRM is a business imperative that must be addressed.
Posted: 26 May 2015 | Published: 26 May 2015

Microsoft

3 Easy Steps to Automating Your Sales Cycle
sponsored by Salesforce.com
WHITE PAPER: This resource explains how you can better understand, streamline, and automate your sales process with a CRM solution customized to meet your team's needs.
Posted: 26 May 2015 | Published: 26 May 2015

Salesforce.com

Simplify Customer Service with 360-Degree View of the Customer
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can work to simplify your customer service applications with a 360-degree view of the customer. Learn how your employees can have access to transaction, interaction, and profile information in a single place to pick up customer conversations where they left off.
Posted: 26 May 2015 | Published: 31 Dec 2014

Verint Systems

Delivering Customized Experiences in Travel and Hospitality
sponsored by Apigee
WHITE PAPER: This eBook discusses the new agility required to win the business of travelers. Read on to learn how to develop a broader digital strategy to engage customers, partners, and employees; personalize their interaction with your organization and brand; and outshine your competitors.
Posted: 26 May 2015 | Published: 26 May 2015

Apigee

Beyond ESB Architecture: How APIs Displace ESBs and SOA in the Enterprise
sponsored by Apigee
EBOOK: This informative eBook discusses the fundamental mismatch between modern applications and enterprise service bus (ESB) architecture. Read on to learn about the need for enterprises to move beyond ESBs with APIs in support of today's new generation of apps.
Posted: 22 May 2015 | Published: 22 May 2015

Apigee

Multi-Channel Customer Experience: The Next Battleground for Mid-Size Businesses
sponsored by Genesys
WHITE PAPER: This resource provides the information that mid-size organizations need as they consider making the jump to a multi-channel contact center, including key drivers and challenges; what to look for in a vendor partner; proven tips for success; and more.
Posted: 22 May 2015 | Published: 22 May 2015

Genesys

Realizing the Value of Contextual Knowledge: Four Capabilities to Achieve Success
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can gain critical benefits for gains and productivity in the fields of customer service and cost reduction.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

Top Customer Service Trends – How are you positioned for 2015?
sponsored by Verint Systems
RESOURCE: Determine if your organization is keeping up with the top customer service trends of 2015 by exploring this visual report. Learn why many organizations are prioritizing digital channels and discover new areas for business investment.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

A Strategic Approach to Customer Engagement Optimization
sponsored by Verint Systems
WHITE PAPER: Access this white paper to learn how your organization can optimize your customer engagement over multiple channels, to gain benefits like increased customer loyalty, enhanced performance and revenue, reduced risk and operating costs, and more.
Posted: 21 May 2015 | Published: 31 Dec 2014

Verint Systems

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights
sponsored by IBM
WHITE PAPER: To learn more about how your organization can integrate VOC tools into your operations access this informative white paper. Learn how your business can boost customer satisfaction and drive sales with a greater knowledge of your customers' needs and wants.
Posted: 20 May 2015 | Published: 31 Dec 2014

IBM

Acquire, Grow and Retain Customers: The Business Imperative for Big Data and Analytics
sponsored by IBM
RESOURCE: Big data and analytics are changing how you interact with your customers and are shaping customer expectations. Discover how your organization can rely on big data and analytics to improve customer relationship management strategies and learn 4 benefits of effectively using big data and analytics to guide customer interactions.
Posted: 19 May 2015 | Published: 31 Dec 2013

IBM

DMPs and CDPs and CRMs – Oh My!
sponsored by BlueConic
VIDEO: Access this webinar to hear from Cory Munchbach, Director of Product Marketing at BlueConic. Learn how customer data platforms can provide you with full access to your customers' information and enable your company to tackle specific roadblocks in the full utilization of your consumer data.
Posted: 18 May 2015 | Premiered: 30 Apr 2015

BlueConic

Start Using Always-on Optimization in Four Steps
sponsored by BlueConic
VIRTUAL SEMINAR: Learn how your organization can gain a competitive edge with accurate testing in this official webinar. Discover how 4 easy steps can bring you closer to optimizing your customer journey to drive sales and increase customer satisfaction.
Posted: 15 May 2015 | Premiered: 25 Mar 2015

BlueConic

From transactions to relationships: Connecting with a transitioning shopper
sponsored by IBM
WHITE PAPER: Access this exclusive white paper to learn how organizations are fostering relationships through customer experience to promote stickiness. Discover how your business can boost sales drive revenue with top notch customer service across media channels.
Posted: 13 May 2015 | Published: 31 May 2013

IBM

Maturity model: User-driven Marketing: Based on best practices from leading marketers over the last 4 years
sponsored by BlueConic
WHITE PAPER: Access this white paper to gain insight from organizations who have successfully implemented a user-driven marketing strategy. Discover the steps they took towards success and use their journeys as a benchmark for your current plans and developments.
Posted: 13 May 2015 | Published: 13 May 2015

BlueConic

Shoppers Disrupted - Retailing through the noise
sponsored by IBM
WHITE PAPER: To discover what the "new normal" will look like in the world of retail IBM commissioned a study of over 11,000 respondents. To get the results of their report and examine major trends disrupting the retail landscape access this exclusive white paper.
Posted: 11 May 2015 | Published: 31 Jan 2015

IBM

Guiding the Customer Journey: Gain Brand Advantage from the Very First Click
sponsored by BlueConic
WHITE PAPER: Discover how you can guide the customer journey to gain brand advantage from the very first click.
Posted: 08 May 2015 | Published: 08 May 2015

BlueConic

All-In-One Contact Centers For Today's Customer Experience Initiatives
sponsored by Genesys
WHITE PAPER: This white paper examines the critical qualities today's organizations should look for in a contact center solution, including the tools and capabilities it should provide.
Posted: 06 May 2015 | Published: 06 May 2015

Genesys

Get Back to a Personalized Customer Experience.
sponsored by Cisco Systems, Inc.
WHITE PAPER: Discover how your organization can increase customer satisfaction by aligning your services. Learn how a seamless personalized experience for customers can create loyalty and drive sales.
Posted: 05 May 2015 | Published: 05 May 2015

Cisco Systems, Inc.

Know Your Customer Inside and Out: Building Integrated, Personalized Customer Relationships
sponsored by IBM
WHITE PAPER: Today's organizations are beginning to enhance personalization by including unstructured big data like social media posts. In this informative white paper, discover how previously unused customer information can help your organization deliver personalized experiences to create smarter business strategies.
Posted: 04 May 2015 | Published: 31 Mar 2015

IBM
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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