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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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SaskTel Improves Sales Processes and Service Delivery with Workload Management
sponsored by Genesys
CASE STUDY: Find out how SaskTel implemented workload management to optimize sales processes and boost customer experiences across their telecommunications services.
Posted: 21 Nov 2017 | Published: 21 Nov 2017

Genesys

Workload Management: Meet SLA Commitments and Increase Workforce Efficiency
sponsored by Genesys
WHITE PAPER: Find out how to deliver a better customer experience and build your competitive advantage by implementing workload management that enables you to expose inefficiencies in your workflows, meet SLA commitments, and increase employee engagement.
Posted: 21 Nov 2017 | Published: 21 Nov 2017

Genesys

How Financial Services Can Be Customer-Centric in the New Digital Landscape
sponsored by Microsoft
RESEARCH CONTENT: This IDC white paper explores how financial services organizations can build a positive digital customer experience across multiple channels. Learn how to create a connected, customer-centric experience with key enablers for cloud content management, mobility, analytics, and more.
Posted: 20 Nov 2017 | Published: 30 Apr 2017

Microsoft

Building the Business Case for Contact Center Modernization
sponsored by Genesys
WHITE PAPER: Discover how to fund and plan your contact center modernization and learn how to reduce infrastructure costs even as you incorporate new digital channels of interaction to deliver better customer experiences.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Genesys

Optimize Your Workforce for the Omnichannel Revolution
sponsored by Genesys
EBOOK: Explore how to create comprehensive omnichannel workforce planning. Find out how to orchestrate your customers' digital journeys to improve their overall experiences.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Genesys

The Total Economic Impactâ„¢ Of Zendesk
sponsored by Zendesk
WHITE PAPER: Discover how your organization can provide friction-free customer service experiences, with technology that taps into 5 functional areas, as well as Forrester's Total Economic Impact framework to choose the best customer relationship platform for your business.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Zendesk

The New Era of Digital Retail
sponsored by Microsoft
WHITE PAPER: Find out what some of the retail industry's brightest thought leaders from Microsoft and NORA had to say about the changing digital landscape in terms of personalization, omnichannel customer engagement, customer data management, and more.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Microsoft

Planning and Managing Your Omnichannel Contact Center Workforce
sponsored by Genesys
WHITE PAPER: Discover how to enable data integration and workforce planning for omnichannel strategies so that you can interact with consumers effectively across all of the devices and channels they use to engage with your business.
Posted: 16 Nov 2017 | Published: 16 Nov 2017

Genesys

Not All Customer Experience Platforms are Created Equal
sponsored by Genesys
EBOOK: Find out how you can execute a comprehensive omnichannel contact center strategy that enables you to manage customer data across channels of engagement and deliver seamless customer experiences.
Posted: 16 Nov 2017 | Published: 16 Nov 2017

Genesys

Bright Ideas: Line of Business
sponsored by Zendesk
CASE STUDY: Uncover stories shared by customers who used Zendesk in innovative ways for CRM, including Xerox, L'Oreal, and more.
Posted: 15 Nov 2017 | Published: 15 Nov 2017

Zendesk

Proven Practices for Strategically Blending Content and Commerce
sponsored by Sitecore
WHITE PAPER: Today's brand and retail executives are hungering for guidance on how to successfully blend content and commerce to deliver a superior customer experience. Inside, uncover a behind-the-scenes look at how real-world businesses have gone from vision to reality.
Posted: 13 Nov 2017 | Published: 13 Nov 2017

Sitecore

The Challenges of Gaining Contextual Insight
sponsored by Sitecore
WHITE PAPER: Sitecore commissioned independent market research company Vanson Bourne to investigate the data challenges that brands face today. Uncover the key findings about the challenges in trying to create better customer experiences.
Posted: 13 Nov 2017 | Published: 13 Nov 2017

Sitecore

4 Remote Support Teams That Keep it Simple and Succeed
sponsored by LogMeIn Rescue
RESOURCE: Discover how real-world organizations like Make-A-Wish Foundation, Law School Admission Council, Arise Virtual Solutions, and Lenovo use remote support in their call centers to improve efficiency and the customer experience.
Posted: 10 Nov 2017 | Published: 10 Nov 2017

LogMeIn Rescue

Compass Guide: Evaluation of Sitecore Experience Platform 8.2.1
sponsored by Sitecore
RESOURCE: In this WCM product analysis produced by Ars Logica, gain a better understanding of the Sitecore Experience Platform. Uncover key developments, product strengths and limitations, who the ideal buyers are, and 4 key functionality categories for business users and IT.
Posted: 10 Nov 2017 | Published: 10 Nov 2017

Sitecore

Context Marketing: Lessons from Dollywood
sponsored by Sitecore
CASE STUDY: Learn 8 key steps your business should take when finding a context marketing platform as well as 6 takeaways for fellow context marketers from Dollywood.
Posted: 10 Nov 2017 | Published: 10 Nov 2017

Sitecore

Create Your Roadmap to Customer Experience Excellence
sponsored by Sitecore
WHITE PAPER: Explore the Sitecore Customer Experience Maturity Model (CXMM), and how you can connect people, processes, technology and tactics to help you create a roadmap for customer experience excellence.
Posted: 09 Nov 2017 | Published: 09 Nov 2017

Sitecore

3 Ways to Simplify the Remote Support Experience for Agents
sponsored by LogMeIn Rescue
WHITE PAPER: Tap this paper to explore 3 ways you can simplify the remote support experience for agents.
Posted: 08 Nov 2017 | Published: 08 Nov 2017

LogMeIn Rescue

3 Ways to Simplify the Remote Support Experience for Team Management
sponsored by LogMeIn Rescue
WHITE PAPER: To ensure that customers receive high-quality service, managers of remote support teams need a clear view of everything that happens between agents and users. Unfortunately, remote support operations tools can be complex and inflexible. Learn 3 tips and tricks that can help you optimize agent performance and improve service delivery.
Posted: 08 Nov 2017 | Published: 08 Nov 2017

LogMeIn Rescue

Context Marketing Organization and Governance
sponsored by Sitecore
WHITE PAPER: This white paper covers the organizational and governance best practices related to successfully executing context marketing programs.
Posted: 08 Nov 2017 | Published: 30 Jun 2017

Sitecore

13 Considerations for Deploying a Customer Experience Platform
sponsored by Sitecore
WHITE PAPER: When it comes to a new and improved customer experience management platform, you'll need to consider deployment approaches for each decision maker. Discover a breakdown of 13 considerations, as well as insight on available options and alternatives.
Posted: 07 Nov 2017 | Published: 30 Apr 2017

Sitecore

Dissecting a Smart Chatbot: 4 Things to Look For
sponsored by Sophos
RESOURCE: Learn what it takes to improve your customer's experience and your company's performance with smart chatbots, and 4 key factors to look for.
Posted: 07 Nov 2017 | Published: 07 Nov 2017

Sophos

How to Design the Right Chatbot for Your Enterprise
sponsored by Sophos
RESOURCE: Use this infographic to better understand how to create a chatbot that lives up to your company's needs and your customers' expectations, and 5 key steps to chatbot building 101.
Posted: 07 Nov 2017 | Published: 07 Nov 2017

Sophos

Transforming the Digital Customer Experience
sponsored by Sophos
WHITE PAPER: In this 8-chapter e-guide, learn how to rapidly deliver better, more sustainable and measurable customer experiences and improve your overall business.
Posted: 03 Nov 2017 | Published: 03 Nov 2017

Sophos

Break Through the Digital Noise with People-Based Marketing
sponsored by Sophos
WHITE PAPER: According to Gartner, most marketers now expect customer experience to be the key differentiator – which is why it's essential to know what your customers want and how to give it to them. Learn how to break through the noise with a people-based marketing approach.
Posted: 03 Nov 2017 | Published: 03 Nov 2017

Sophos

4 Ways Intent-Driven Personalization Can Optimize Your Cross-Channel Digital Marketing Efforts
sponsored by Sophos
WHITE PAPER: In the world of digital marketing, the increasing number of consumer devices is making it harder to connect with your target audience. How can you ensure that your campaigns, bids, and budgets are reaching the right people for maximum ROI? Learn 4 ways intent-driven personalization can help you reach your goals faster.
Posted: 02 Nov 2017 | Published: 02 Nov 2017

Sophos
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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