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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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Popular Technologies Enrich Customer Experience Strategies
sponsored by SearchCRM
EBOOK: To improve customer experience, companies need to tune into the different platforms consumers use, unify data silos, integrate information systems and plan thoughtful strategies for engaging customers.
Posted: 24 Jun 2016 | Published: 24 Jun 2016

SearchCRM

Why Omnichannel Experience Delivery is a Full Contact Sport
sponsored by Genesys
EGUIDE: Expert consultants and users from eBay and Boingo Wireless discuss contact center technology trends, mistakes, and best practices. Discover ways to upgrade your existing infrastructure to enhance the customer experience and help your company run more efficiently.
Posted: 21 Jun 2016 | Published: 07 Jun 2016

Genesys

Setting up a solid payment foundation
sponsored by CyberSource
WHITE PAPER: Are you making it too hard for your customers to pay for items online? Enabling seamless payment processes can lead to customer retention, loyalty and spending. Discover key factors in payment success with the ability to offer multiple payment options on multiple devices.
Posted: 16 Jun 2016 | Published: 16 Jun 2016

CyberSource

Deliver Upon Customers' Ever-Growing Expectations
sponsored by Genesys
VIDEO: Using one man's adventures in online automotive shopping as an example, you'll explore ways to build exceptional customer relationships across all phases of their omnichannel journey.
Posted: 13 Jun 2016 | Premiered: 13 Jun 2016

Genesys

How to Achieve a Unified View of Your Customers
sponsored by Trillium Software
WHITE PAPER: Considering a master data management (MDM) project to achieve a unified view of your customers but worried about cost, complexity and timing? Explore an alternative approach – focused on CRM technology – to see if it can work for your organization.
Posted: 10 Jun 2016 | Published: 10 Jun 2016

Trillium Software

10 Ways An Omnichannel Engagement Center Helps You Deliver Next-Generation Customer Experience
sponsored by Genesys
WHITE PAPER: Firms are increasingly building true engagement based on integrating customer experience with existing systems. Explore 10 ways to support all channels and touchpoints, and scale to any number of consumers, geographies, and agents.
Posted: 10 Jun 2016 | Published: 10 Jun 2016

Genesys

Five Tips for Mastering Digital Customer Service
sponsored by Genesys
WHITE PAPER: As contact center engagement reaches critical mass, customers now expect the same level of service from digital and voice interactions. Discover ways to provide a seamless experience as your audience navigates across multiple channels.
Posted: 10 Jun 2016 | Published: 10 Jun 2016

Genesys

How to Build a Modern, Cloud-Enabled Sales Experience
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Explore how you can build a modern sales experience using innovative cloud and mobile tools. Plus, learn how you can drive efficiency, gain insights, and make better decisions across financial services, communication, high tech and manufacturing, and consumer goods.
Posted: 07 Jun 2016 | Published: 31 Dec 2015

Oracle Corporation UK Ltd

Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by HPE and Intel®
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 03 Jun 2016 | Published: 03 Jun 2016

HPE and Intel®

Are Microsoft Customers Cooling on Cloud Concerns?
sponsored by TechData Corporation
EGUIDE: In this expert e-guide, consultant Dave Nelson explores why many Microsoft users are more readily adopting cloud services, especially in CRM software. Uncover why users' objections to the cloud are beginning to fade away.
Posted: 01 Jun 2016 | Published: 24 May 2016

TechData Corporation

Dynamics CRM and NAV Integration Tips to Boost Efficiency
sponsored by TechData Corporation
EGUIDE: In this expert guide, discover tips on how you can successfully integrate Microsoft Dynamics CRM and NAV. Learn how to customize the integration for your business and customer processes to ensure that you maximize your experience and gain every advantage.
Posted: 01 Jun 2016 | Published: 18 May 2016

TechData Corporation

Are New CRM Features Causing New Problems?
sponsored by TechData Corporation
EGUIDE: This exclusive e-guide examines how many CRM vendors are packing platforms with extra features that aren't necessarily tailored to customers' needs. Discover what Forrester Research analyst Kate Leggett said about this problem.
Posted: 01 Jun 2016 | Published: 26 May 2016

TechData Corporation

What You Can Expect in Microsoft Dynamics CRM 2016
sponsored by TechData Corporation
EGUIDE: As Microsoft updates its ever-growing Dynamics CRM portfolio in 3 important areas and integrates technologies from two recent acquisitions, what can you expect? In this exclusive e-guide, consultant Robert Peledie reveals the most important changes and updates you'll come across in Microsoft Dynamics CRM 2016.
Posted: 31 May 2016 | Published: 20 May 2016

TechData Corporation

Executive Report: Preferences of Today's Connected Consumers
sponsored by IBM
WHITE PAPER: With so many digital channels available for consumers to use, how can retailers provide seamless experiences across every touch point for each individual customer? This report reveals the expectations and preferences of today's hyper-connected customers. Explore crucial recommendations on how to enhance experiences with customer data.
Posted: 31 May 2016 | Published: 31 May 2015

IBM

25 Tips and Tricks For Amazing Customer Service
sponsored by Salesforce.com
WHITE PAPER: Learn how to provide a tailored customer experience that today's sophisticated tech-savvy customers have come to expect. From boosting agent productivity to enabling a premier self-service experience that won't bust your budget, view now and get the top 25 tips guaranteed to help transform your team into a world-class service organization.
Posted: 27 May 2016 | Published: 27 May 2016

Salesforce.com

Make the Sales Transformation to Engage with Customers Earlier
sponsored by Oracle Corporation UK Ltd
VIDEO: Digital disruption has changed how customers research, select, and buy products and services. Learn how aligning your selling behaviors with what customers expect can help you meet today's sales challenges.
Posted: 26 May 2016 | Premiered: 26 May 2016

Oracle Corporation UK Ltd

A Day in The Life of a Modern Sales Organisation
sponsored by Oracle Corporation UK Ltd
VIDEO: What does a day in the life of a modern sales organization look like? Watch this video to discover how having modern, cloud-based sales tools in hand can help reps gain a 360-degree view of accounts, collaborate and give feedback in real-time, and more.
Posted: 25 May 2016 | Premiered: 25 May 2016

Oracle Corporation UK Ltd

Using Modern Technology to Reinforce Classic Sales Disciplines
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: It's harder to engage with customers now that they have access to your products and services upfront. How can your sales team re-engage with informed, empowered customers? Learn how modern technology and tactics can help you improve sales productivity, drive stronger revenues, and more.
Posted: 24 May 2016 | Published: 24 May 2016

Oracle Corporation UK Ltd

Construct a Smarter Sales Organization with CPQ
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Learn how adopting modern CPQ can help you construct a smarter sales organization. Uncover 5 key ways this strategy can help your business.
Posted: 23 May 2016 | Published: 23 May 2016

Oracle Corporation UK Ltd

Salesforce Sales Cloud Helps Reps Seal the Deal
sponsored by IBM
EBOOK: In this 3-part expert handbook, learn how Salesforce Sales Cloud strives to make data entry easy for sales reps and create CRM data that's clean, accurate and complete. Take a closer look at Salesforce Sales Cloud and its pros and cons.
Posted: 19 May 2016 | Published: 19 May 2016

IBM

Understanding Advanced Analytics to Build a Stronger Customer Experience
sponsored by Microsoft
WHITE PAPER: By offering more with advanced analytics, retailers can keep customers happy, loyal, and profitable. Explore ways to acquire the most valuable customers, create more personalized campaigns, increase sales, and more.
Posted: 19 May 2016 | Published: 19 May 2016

Microsoft

The Science Behind Sales Performance
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Examine how using detailed, real-time insight into sales performance can help you hit and exceed revenue targets in fiercely competitive markets. Learn how this analytical approach can help you get the right coverage for the right territories, align individual targets with top-level strategy, and more.
Posted: 18 May 2016 | Published: 18 May 2016

Oracle Corporation UK Ltd

Manufacturers turn to IOT to Boost Customer Engagement
sponsored by Infor
WHITE PAPER: Customer engagement and insights are more vital than ever with the IoT. Explore how investing in the right CRM tools can help you further enhance your approach to the IoT, as well as customer-centric initiatives.
Posted: 15 May 2016 | Published: 15 May 2016

Infor

CRM: The Key to Making Customer Relationships Extend and Expend
sponsored by Infor
WHITE PAPER: Focusing on existing customers requires a shift to a customer-centric business model. Uncover ways to help your CRM expand its power to its full potential so you can build longer, more profitable customer relationships.
Posted: 12 May 2016 | Published: 12 May 2016

Infor

Hitachi Supports Rapid Growth with Cloud-Based Sales Software
sponsored by Oracle Corporation
CASE STUDY: As Hitachi Consulting Corporation planned for rapid expansion, they needed to establish a scalable CRM and marketing platform to support this growth and consolidate their existing systems. Discover how Hitachi deployed cloud-based sales and marketing tools to support rapid annual revenue growth from $80 million to $740 million.
Posted: 01 Jun 2016 | Published: 01 Jun 2016

Oracle Corporation
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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