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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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What Sales Should Really Expect from Marketing Automation
sponsored by Act-On Software
WHITE PAPER: This research report examines how marketing automation tools can overcome the top challenges sales reps face today. Learn what you can really expect from marketing automation software.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Act-On Software

Data Quality Challenges Hindering Your CRM Initiatives
sponsored by Trillium Software
WHITE PAPER: This white paper explores the top data challenges of CRM. Discover ideas on how you can address poor data quality to help ensure the success of your CRM initiatives.
Posted: 26 Apr 2016 | Published: 31 Dec 2015

Trillium Software

Trends 2016 The Future Of Customer Service
sponsored by Genesys
WHITE PAPER: This report summarizes the top 10 customer service trends for 2016 that application development and delivery (AD&D) pros supporting customer service operations must pay attention to in order to deliver customer service excellence.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Genesys

Navigating The Data Quality Challenges of CRM
sponsored by Trillium Software
WHITE PAPER: This white paper examines why data quality is essential to effective CRM initiatives and provides ideas on how you can achieve customer data integrity.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Trillium Software

The Do's and Don'ts of Effective Sales Analytics
sponsored by QlikTech Australia Pty Ltd
WHITE PAPER: As market leaders have discovered, effective sales analytics are much more than running forecast reports from a CRM platform. Access this brief guide to explore ways connecting CRM and additional data sources can help you.
Posted: 22 Apr 2016 | Published: 22 Apr 2016

QlikTech Australia Pty Ltd

5 Customer Engagement Technologies to Focus on Through 2020
sponsored by Zendesk
RESOURCE: Uncover recommendations from Gartner on how to prioritize CRM investments through 2020. Discover 5 CRM technologies to help you engage your customers today and beyond.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

Zendesk

How to choose the right CRM tools to purchase
sponsored by ComputerWeekly.com
RESOURCE: A lot rides on choosing the right CRM tools for your organization. Use our exclusive guide to get the right information to assist you in making the best choice when making a buying decision.
Posted: 18 Apr 2016 | Published: 10 Nov 2014

ComputerWeekly.com

Self-Service 2016: Is It Time to Appoint an Omnichannel Guru?
sponsored by Genesys
WEBCAST: In this upcoming webinar happening on May 4, learn how omnichannel customer engagement will change the way you offer self-service and interact with your customers. Register now to learn about Irish telecom company eir's journey to delivering a great customer experience through personalization.
Posted: 15 Apr 2016 | Premieres: May 4, 2016

Genesys

Evangelizing Clean Data in CRMs
sponsored by Trillium Software
EGUIDE: This e-guide discusses the importance of maintaining clean data in CRM systems and highlights how Salesforce has implemented a new user interface that enables efficient sharing and managing of data. Read on and see how the right tools can help you successfully maintain your customer data.
Posted: 15 Apr 2016 | Published: 08 Apr 2016

Trillium Software

Profiting from CRM Deployments in the Cloud
sponsored by Microsoft
WHITE PAPER: This white paper highlights a set of easy-to-deploy cloud CRM products, services and enablement tools that can help you improve your total value proposition.
Posted: 13 Apr 2016 | Published: 13 Apr 2016

Microsoft

Tesco.com Accelerates Development Through Deep Understanding of Customer Behavior
sponsored by Splunk
CASE STUDY: British grocery and general merchandise retailer Tesco wanted to better track and understand customer behaviors on their website Tesco.com. They turned to one platform to help them improve customer satisfaction and reduce revenue loss. Learn more now.
Posted: 12 Apr 2016 | Published: 12 Apr 2016

Splunk

Positioning Your Hospitality Cloud to Deliver the Next-Generation Hotel Guest Experience
sponsored by Mitel Networks Limited
WHITE PAPER: Discover in this paper how to leverage the power of the cloud to integrate your existing voice services with hospitality applications and workflows, in order to revolutionize the way you manage operations and staff.
Posted: 12 Apr 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Global State of Multichannel Customer Service Report
sponsored by Microsoft
WHITE PAPER: This global report shows that, on average, consumers regularly use at least 4 different channels when interacting with a brand or organization for customer-related questions and issues. Download now to tap into other insights.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

10 Customer Service Trends to Watch in 2016
sponsored by Microsoft
WHITE PAPER: In this white paper, well-known customer service thought leaders, advocates, authors and speakers reveal the 10 CRM technology trends they believe will impact every brand and organization in 2016.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

Getting More With Self-Service and Knowledge Management
sponsored by Microsoft
WHITE PAPER: Download this white paper to learn self-service and knowledge management strategies that can help you deliver an excellent customer experience on all channels – social media, web, voice, and mobile/web apps.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

Microsoft

How to Drive Revenue and Increase Loyalty Through Customer Experience
sponsored by Mitel Networks Limited
RESOURCE: How are millennials changing the way you should provide customer service? Access this article now find out.
Posted: 06 Apr 2016 | Published: 03 Sep 2015

Mitel Networks Limited

Maximize CRM's Potential with Data Quality
sponsored by Trillium Software
WHITE PAPER: This white paper addresses data quality issues that may be reducing the effectiveness of your CRM initiatives. Learn how you can ensure data quality in your enterprise to establish a foundation for accurate analytics, forecasting, and targeting, ultimately improving the customer experience.
Posted: 01 Apr 2016 | Published: 01 Apr 2016

Trillium Software

Speed Up CRM Deployment and Onboarding
sponsored by Microsoft
RESOURCE: In this brief resource, learn about a strategy that can help you quickly and easily adopt CRM tools in your enterprise. Discover the variety of features and integration options that you can deploy at your pace.
Posted: 01 Apr 2016 | Published: 01 Apr 2016

Microsoft

10 Tips & Tricks for CRM Data Quality Success
sponsored by Trillium Software
EBOOK: In this e-book, you will discover how to initiate a meaningful data quality project, and maintain it over time, to bolster your ongoing CRM efforts by utilizing 10 industry-proven tips. Learn how to accommodate the different internal and external constituencies that are impacted by your CRM, and more.
Posted: 30 Mar 2016 | Published: 30 Mar 2016

Trillium Software

How to Drive Improved Sales Productivity and Customer Engagement
sponsored by Oracle Corporation
WHITE PAPER: This transcript of a recent webinar digs into strategies for driving improved sales productivity and customer engagement with cloud CRM tools. Learn how you can build custom enablement solutions to meet the specific requirements of the customer, ultimately driving more sales revenue.
Posted: 29 Mar 2016 | Published: 29 Mar 2016

Oracle Corporation

10 Ways to Avoid a Customer Experience Horror Story
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper discusses how you can overcome customer experience pitfalls with strategies from customer service experts. Discover 10 ways to keep your customer experiences in good shape no matter what comes at you.
Posted: 28 Mar 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Making CRM Easy and Accessible for Small-to-Midsize Businesses
sponsored by Microsoft
WHITE PAPER: This brief resource provides guidance for small-to-midsize businesses on adopting CRM technologies to better engage customers. Uncover pitch guidance scenarios and key talking points to help you build a case for buying CRM tools.
Posted: 25 Mar 2016 | Published: 25 Mar 2016

Microsoft

Digital Customer Experience Success Stories
sponsored by Mitel Networks Limited
CASE STUDY: Customers demand outstanding convenient service on any platform. Discover how other businesses are catering to their needs by downloading this case study now.
Posted: 25 Mar 2016 | Published: 25 Mar 2016

Mitel Networks Limited

10 Tech Tools to Improve The Customer Experience
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper examines tech tools your contact center can use in order to boost productivity, ensure resiliency, and improve efficiency. Uncover 10 features to add to your contact center strategies.
Posted: 25 Mar 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Popular Technologies Enrich Customer Experience Strategies
sponsored by SearchCRM
EBOOK: This expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.
Posted: 25 Mar 2016 | Published: 15 Mar 2016

SearchCRM
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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