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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM SoftwareReports
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Self-Service Reporting Empowers SterlingBackcheck Teams
sponsored by ThoughtSpot
CASE STUDY: Find out which business intelligence product a background screening company implemented to help scale access to data and facilitate enterprise insights across the organization.
Posted: 17 Dec 2014 | Published: 17 Dec 2014

ThoughtSpot

Cincinnati Zoo Transforms Customer Experience and Boosts Profits
sponsored by Avnet
WHITE PAPER: Find out how business analytics helped the Cincinnati Zoo improve their customer experience.
Posted: 16 Dec 2014 | Published: 31 Mar 2012

Avnet

3 Keys to a 5-Star Mobile User Experience
sponsored by Hewlett-Packard Company
RESOURCE: Access this brief resource to find fast facts about the mobile user experience, and find out why the user experience should be at the top of every enterprise's list. View now to discover how your mobile experience may be handicapping your business and damaging your brand presence.
Posted: 15 Dec 2014 | Published: 15 Dec 2014

Hewlett-Packard Company

Business Information: Customer Data Quality Reaches New Highs
sponsored by SearchDataManagement
EZINE: Customer data quality is not something organizations take lightly. Poor-quality contact data will eventually frustrate customers -- and it could make them turn the other way. Don't let poor quality data kill your customer relationships.
Posted: 15 Dec 2014 | Published: 15 Dec 2014

SearchDataManagement

How Your Company's Actions Impact Customer Behaviors
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Learn how your company's actions impact customer behaviors.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation UK Ltd

Building a Better Sales Team: Leveraging Today's Tech
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

Modern Sales: Find the Perfect Recipe for a Successful Strategy
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out the perfect recipe for a modern sales strategy, and how process automation and social media can gracefully integrate in the cloud.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

Get a Better View of Customer Behaviors
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Find out how more modern measures can give you a better view of customer and employee behaviors.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

10 Strategies for Enhanced Web Self Service
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Learn how your organization can solve more customer issues via self-service, and uncover 10 strategies for enhanced web self-service.
Posted: 10 Dec 2014 | Published: 10 Dec 2014

Oracle Corporation UK Ltd

Modern Sales Management: Integrate Technology Into Your Strategy
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this in-depth whitepaper to find out how the keys to sales organisation success have changed, and what you can do to better streamline your sales force management. Read on to find out what technology is doing for your company, and what you can do to manage accordingly.
Posted: 09 Dec 2014 | Published: 09 Dec 2014

Oracle Corporation UK Ltd

Digital Disruption is Forcing Change: Has Your Service Organization Adapted?
sponsored by Oracle Corporation UK Ltd
RESOURCE: Find out how digital disruption is forcing changes within modern businesses and how you should prepare accordingly to keep customers happy.
Posted: 09 Dec 2014 | Published: 09 Dec 2014

Oracle Corporation UK Ltd

CRM Essentials: How Your Team Can Bolster Revenue and Customer Journey
sponsored by Oracle Corporation UK Ltd
ANALYST REPORT: Access this Aberdeen Group report to discover CRM essentials every company needs for effective business management. Read on to find out why enterprises using CRM technology are seeing measurable advantages over non-users, and how to leverage these tools for stronger business results.
Posted: 08 Dec 2014 | Published: 08 Dec 2014

Oracle Corporation UK Ltd

Get Social with Customer Service Interactions
sponsored by Oracle Corporation UK Ltd
RESOURCE: Find out why it's so important that your company hops on the social solution bandwagon.
Posted: 08 Dec 2014 | Published: 31 Dec 2013

Oracle Corporation UK Ltd

5 Best Practice Steps for B2B and B2C Convergence
sponsored by IBM
WHITE PAPER: Access this Aberdeen research report to find out how customer requirements and cross-channel logistics flow, grow, and coverage – and what that means for your supply chain strategy.
Posted: 05 Dec 2014 | Published: 05 Dec 2014

IBM

Microsoft's Dynamics CRM vs. Aptean's Onyx, according to real users
sponsored by IT Central Station
ESSENTIAL GUIDE: With so many vendors and products on the market, how can you be sure that you'll make the right CRM decision for your organization? Find out what real IT professionals think about 30+ vendors and their top solutions with this comprehensive list of pros and cons direct from experienced users.
Posted: 05 Dec 2014 | Published: 05 Dec 2014


Secrets to Better Engage the Mobile Consumer: The Role of Push Notifications
sponsored by IBM
WHITE PAPER: Find out how you can maximize CEM program results by delivering targeted push notifications to customers' mobile devices.
Posted: 05 Dec 2014 | Published: 14 Aug 2014

IBM

Private Education Provider Uses CRM Solution for Efficient Reporting
sponsored by NEC
CASE STUDY: Find out how a leading CRM solution helped an education provider achieve a reliable, efficient mechanism for reporting the status of the admissions pipeline
Posted: 02 Dec 2014 | Published: 31 Dec 2013

NEC

Australian Power & Gas Improves the Customer Experience
sponsored by NEC
CASE STUDY: Find out how a CRM solution helped Australian Power and Gas provide a better customer experience.
Posted: 26 Nov 2014 | Published: 31 Dec 2012

NEC

Big Data is Key to Responding to Customer Needs Instantly
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out how a leading big data technology extracts vital information from a network and correlates it with more static information about the subscriber, so you can provide a better customer experience.
Posted: 26 Nov 2014 | Published: 26 Nov 2014

Hewlett-Packard Company

Professional Sports Organization Adopts CRM to Boost Asset Management
sponsored by NEC
CASE STUDY: Find out how integrating CRM software with an organization's existing systems helped them better manage and track both its assets and its relationships with supporters, members, sponsors and suppliers.
Posted: 25 Nov 2014 | Published: 31 Dec 2013

NEC

Tourism Agency Boosts Support for Communication Activities
sponsored by NEC
CASE STUDY: Find out how a tourism company built a 360-degree view of all stakeholders to ensure effective communication, flexible reporting capabilities and standardize processes.
Posted: 25 Nov 2014 | Published: 31 Dec 2013

NEC

The Key to Unlocking What Your Customers Really Want
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out how the adoption of analytics can help companies better understand what their customers want, and promote upsell on new services.
Posted: 25 Nov 2014 | Published: 25 Nov 2014

Hewlett-Packard Company

Integrating Call Center Capabilities with CRM
sponsored by NEC
VIDEO: Learn more about integrating CRM with call center software and how your business can benefit from doing so.
Posted: 24 Nov 2014 | Premiered: 09 Apr 2014

NEC

Melbourne Organizations Give Their Call Center a Facelift
sponsored by NEC
CASE STUDY: Find out which technologies 2 organizations implemented to achieve their call center goals.
Posted: 24 Nov 2014 | Published: 31 Dec 2010

NEC

Building a Business Case for a CRM Upgrade
sponsored by NEC
VIDEO: Uncover the 4 steps needed to build a business case for a CRM upgrade and find out why they're so important for a successful transition.
Posted: 24 Nov 2014 | Premiered: 04 Feb 2014

NEC
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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