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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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Best Practices for Sales Development: Turning Leads into Opportunities
sponsored by Conversica
WHITE PAPER: This e-book presents real-world, proven strategies for connecting internet-age sales innovations with time-tested sales expertise. Read on to learn best practices for inbound qualifying and outbound prospecting; how to incorporate artificial intelligence into lead engagement; and more.
Posted: 24 Jul 2015 | Published: 30 Jun 2015

Conversica

Customer Experience Design: Optimising Systems for More Effective Customer Experience
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This research clearly identifies several opportunities for improvement in areas where the actual service experience for insurance customers is misaligned with their expectations. Access this white paper now to learn how you can make adjustments to cater to customer's actual experiences rather than perceived performance.
Posted: 23 Jul 2015 | Published: 31 Dec 2014

Interactive Intelligence, Inc.

3.5 Billion Chinese Travelers. Just One Ticketing System
sponsored by Pivotal
VIDEO: Discover what system helped the largest railway system in the world effectively serve their ticketing needs by accessing this brief video infographic now. Learn how your organization can devise a similar strategy for ticketing and CRM success.
Posted: 20 Jul 2015 | Premiered: 28 Mar 2014

Pivotal

How New Technology is Changing the Way Marketing and Sales Interact With Leads
sponsored by Conversica
WHITE PAPER: In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.
Posted: 17 Jul 2015 | Published: 17 Sep 2014

Conversica

Salesforce Social Customer Service
sponsored by Salesforce.com
WHITE PAPER: In today's social world, expectations have changed. Now, more than ever, your customers are turning to social channels for fast and personalized service. Download this free datasheet to learn more.
Posted: 17 Jul 2015 | Published: 16 Jul 2015

Salesforce.com

Service Cloud Datasheet
sponsored by Salesforce.com
WHITE PAPER: Today's customers want faster, more responsive service across every channel, and on any device, and they want it now. Download this free datasheet to gain a quick overview of the main capabilities to help you select the right Service Cloud edition for your business.
Posted: 16 Jul 2015 | Published: 31 Dec 2014

Salesforce.com

The City of Elgin: A public sector ROI story
sponsored by Salesforce.com
CASE STUDY: The best way to deliver industry-leading customer service is to start with the world's #1 customer service solution. Building on the Salesforce1 Platform affords the type of flexibility that the public sector needs, while also providing an enterprise-grade solution that promotes interdepartmental sharing and greater efficiency and agility.
Posted: 16 Jul 2015 | Published: 31 Mar 2015

Salesforce.com

Transform Your Call Center Into a Customer Engagement Center
sponsored by Salesforce.com
WHITE PAPER: Today's customers expect fast, accurate answers across their channel of choice. To keep up with these expectations, traditional call centers must transform into "customer engagement centers." Download this free datasheet to learn more.
Posted: 16 Jul 2015 | Published: 31 Dec 2014

Salesforce.com

Service Cloud: Philips Success Story
sponsored by Salesforce.com
VIDEO: See how Philips connects sales and operations employees globally, as well as connecting more than 7,000 call-center employees with Service Cloud.
Posted: 16 Jul 2015 | Premiered: 16 Jul 2015

Salesforce.com

Activision: A Social Customer Service ROI Story
sponsored by Salesforce.com
CASE STUDY: In this case study, you'll learn how Activision integrated Salesforce Social Studio with its Service Cloud deployment to create a more modern way to support their customers on the channels where they prefer to communicate.
Posted: 16 Jul 2015 | Published: 29 May 2015

Salesforce.com

WCM Software Expands to Incorporate CEM
sponsored by Rackspace
EGUIDE: In this white paper you'll learn how WCM software platforms are converging with CRM and CEM software to deliver services beyond traditional web publishing and shifting into customer engagement. Read now to learn how WCM's new-found capabilities can improve your CEM.
Posted: 10 Jul 2015 | Published: 10 Jul 2015

Rackspace

Web Content Management Systems Try to Do it All
sponsored by Rackspace
EGUIDE: In this e-guide, readers will find best practices, advice, and real-life insight into how WCM systems have been used to improve the customer experience. Read now to learn more.
Posted: 09 Jul 2015 | Published: 09 Jul 2015

Rackspace

The Value of Experience: How the C-suite Values Customer Experience in the Digital Age
sponsored by Genesys
RESOURCE: This research report demonstrates how companies who pay more attention to customer experience initiatives have better revenue growth than their peers. Access now to get answers to 4 essential CEM questions that top sales and marketing leaders have proposed.
Posted: 08 Jul 2015 | Published: 08 Jul 2015

Genesys

Tangerine Bank: Using Technology to Make Banking Simple
sponsored by Carrington Associates
VIDEO: In this short video learn how Tangerine Bank gained the ability to quickly test, build and deploy new applications -- delivering superior customer service by shaving 4 weeks off of a 6-week mobile app delivery cycle. Access now to start developing your own CRM application strategy.
Posted: 08 Jul 2015 | Premiered: 31 May 2014

Carrington Associates

SaaS CRM Best Practices
sponsored by Salesforce.com
EGUIDE: This eGuide on SaaS CRM reviews best practices for negotiating a service-level agreement (SLA). In addition, read on to learn how to strategically integrate key business applications to streamline data and improve customer experience management.
Posted: 08 Jul 2015 | Published: 08 Jul 2015

Salesforce.com

Life Sciences: A New Frontier For Customer Service
sponsored by Salesforce.com
EBOOK: In this e-book, organizations in the life sciences industry will learn how to continue meeting and exceeding customer expectations as new technologies change the game.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Salesforce.com

How Salesforce Delivers Exceptional Customer Service
sponsored by Salesforce.com
EBOOK: This e-book gives you a behind-the-scenes look at how Salesforce developed and implemented Service Cloud to service the company's own customer base. Read on to learn how to deliver world-class customer service as your business scales.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Salesforce.com

20 Customer Service Best Practices
sponsored by Salesforce.com
EBOOK: In this e-book, Salesforce.com compiles feedback from customers, product experts, and thought leaders into a list of 20 best practices for customer service.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Salesforce.com

5 Ways to Make Service Frictionless for Today's Customers
sponsored by Salesforce.com
EBOOK: This e-book will cover 5 ways to make service frictionless for your customers, including delivering consistent customer engagement on every channel; empowering customers with self-service and mobile options; and 3 more.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Salesforce.com

Colmobil improves customer service and efficiency: IBM Worklight software helps company extendinformation in its systems to mobile device
sponsored by Carrington Associates
CASE STUDY: Discover how Colmobil was able to deliver the information in its systems to employees' mobile devices and to screens in its garages and waiting rooms. Access this case study now to lean how your organization can create a similar strategy and make more informed assignments, and give customers a more interactive experience.
Posted: 07 Jul 2015 | Published: 31 Oct 2013

Carrington Associates

Reimagine Business User Experience
sponsored by SAP
RESOURCE: Delivering a simple, personalized and consistent user experience across devices is no longer a luxury but a necessity. Access this resource and discover how your organization can build a tailored and responsive user experience by embracing real-time analytics in the office or on the go.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

SAP

The Secret To Great Customer Service Is Your Platform
sponsored by Salesforce.com
EBOOK: From the basics to advanced tactics, this e-book will show you how to build a customer engagement platform that is perfectly tailored to provide top-shelf customer service.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Salesforce.com

Deliver a Customer Experience That's Personalized, Smarter, and Faster
sponsored by Salesforce.com
EBOOK: In this e-book, you'll learn about one product that can enable your customer service team to deliver a customer experience that's smarter, more personalized, and faster than ever before.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Salesforce.com

How to Adapt and Thrive in the New Customer Service Paradigm
sponsored by Salesforce.com
WHITE PAPER: In this e-book, Mike Milburn, Service Cloud's SVP and GM, discusses his views on how new technology will shape customer service, and how companies can successfully adapt and thrive in this new service paradigm.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Salesforce.com

Air Canada rouge soarsahead with wireless in-flightentertainment service
sponsored by Carrington Associates
CASE STUDY: This exclusive case study details the development of Air Canada's rouge mobile app which helped them to create a unique engaging in-flight experience.Learn more about the development of Air Canada's app and discover how your organization can take advantage of similar app dev technologies by accessing this resource now.
Posted: 06 Jul 2015 | Published: 31 Mar 2014

Carrington Associates
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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