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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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Mobility Applications: Improve Your Customer Experience and Contact Center
sponsored by Genesys
WHITE PAPER: This helpful resource reveals why now is the perfect time for contact centers to embrace the mobile channel. Read on to uncover specific strategies for organizations ready to improve contact centers' operational efficiency, customer engagement, and brand loyalty through mobile apps.
Posted: 26 Aug 2015 | Published: 31 Dec 2014

Genesys

Improving Customer Service with Twitter
sponsored by Freshdesk Inc.
WHITE PAPER: Twitter can provide business value but this is challenging to achieve if you don't know where to start. This white paper details how Twitter can be utilized in tandem with a helpdesk service to maximize efficiency in your customer interactions and promote your business.
Posted: 26 Aug 2015 | Published: 31 Dec 2011

Freshdesk Inc.

5 Steps to Building a Customer Experience-Driven Contact Center
sponsored by Genesys
WHITE PAPER: This white paper illustrates how organizations are overcoming modern customer experience hurdles to earn customers' satisfaction and long-term loyalty. Read on to uncover 5 important steps to building a customer experience-driven contact center.
Posted: 24 Aug 2015 | Published: 31 Dec 2014

Genesys

CRM Is Changing, But Its Value is Greater Than Ever
sponsored by Microsoft
VIDEO: This webcast investigates how CRM has changed, what is important as customer and employee demands continue to transform, and what your organization will have to put in place in order to improve ROI from your CRM strategy.
Posted: 24 Aug 2015 | Premiered: 13 Aug 2015

Microsoft

How Speech Analytics Helps You Take Charge of Compliance and Liability
sponsored by Calabrio, Inc.
WHITE PAPER: The two aims of this paper are to alert readers to the federal level regulations and liability exposures that most directly impact the activities of modern contact centers and explain how speech analytics can help monitor compliance and reduce the risk of liability exposures.
Posted: 15 Aug 2015 | Published: 15 Aug 2015

Calabrio, Inc.

Case Study: CRM That Delivers Better Value to Clients
sponsored by Microsoft
VIDEO: This brief video shows how a prominent consulting firm significantly increased sales and revenue by adopting an updated CRM tool.
Posted: 11 Aug 2015 | Premiered: 08 Oct 2014

Microsoft

Case Study: New CRM Saves Time and Improves Efficiency
sponsored by Microsoft
WHITE PAPER: In this case study, Tyroo Media describes how it overhauled its slow and complex CRM solution to obtain a more comprehensive and scalable one.
Posted: 11 Aug 2015 | Published: 22 Feb 2015

Microsoft

CRM that's Customizable to Your Business's Needs
sponsored by Microsoft
TRIAL SOFTWARE: This resource introduces a form of CRM software that is easily customizable and adapted to today's business environment.
Posted: 11 Aug 2015 | Premiered: 11 Aug 2015

Microsoft

How to Implement an Advanced CRM Solution
sponsored by Microsoft
RESOURCE: Access this resource to learn how you can implement CRM software that's adapted to today's business environment.
Posted: 10 Aug 2015 | Published: 10 Aug 2015

Microsoft

CRM for Today's Business World
sponsored by Microsoft
TRIAL SOFTWARE: This free software demo introduces a method of customer relationship management (CRM) that is tailored to today's business environment.
Posted: 10 Aug 2015 | Premiered: 10 Aug 2015

Microsoft

Bottom Line Booster: Calculating CRM ROI
sponsored by Microsoft
RESOURCE: This interactive guide calculates your CRM ROI for you - all you need to do is punch in some information about your organization. Access now to calculate your bottom line.
Posted: 07 Aug 2015 | Published: 29 Jul 2015

Microsoft

Calabrio ONE
sponsored by Calabrio, Inc.
WHITE PAPER: This white paper explains how visionary companies realize that the contact center is a strategic enterprise asset that requires focus and investment. Discover how you can uncover the business value in your contact center with this exclusive resource.
Posted: 07 Aug 2015 | Published: 31 Dec 2014

Calabrio, Inc.

Beverage Manufacturer Protects the Bottom Line with Voice Analytics
sponsored by Calabrio, Inc.
CASE STUDY: This white paper details how a specific solution was able to isolate one company's call recordings and categorize them by subject matter with the help of powerful speech analytics. Discover how technology like this can help your business make proactive improvements across the organization to increase customer satisfaction.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Calabrio, Inc.

Empower Your Contact Center Agents to Deliver Great Customer Experiences with an Omnichannel Desktop
sponsored by Genesys
RESOURCE: Most companies today can support multi-channel customer interactions such as voice, email and chat, but typically cannot share context across all channels. This white paper discusses how an omnichannel desktop can empower contact center agents, how you can reduce transfers and lower contact duration, while boosting customer satisfaction and more.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Genesys

Best Practices for Delivering a Seamless Omnichannel Customer Experience
sponsored by Genesys
RESOURCE: Companies that can deliver a seamless omnichannel customer experience (CX) across multiple channels and touch points can develop a significant competitive advantage, reduce customer churn and increase profit. Download this eBook to learn 6 Best Practices to help you design and deliver omnichannel CX.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Genesys

Journey Mapping: An Outside-in Approach to Delivering Great Customer Experiences
sponsored by Genesys
EBOOK: Customer Journey Management is an omnichannel customer engagement technique that involves taking an outside-in approach from the customer's perspective to improve customer experience (CX) for your most important customer's journeys.
Posted: 06 Aug 2015 | Published: 31 Dec 2014

Genesys

The 2015 Guide to More Insightful Marketing
sponsored by Microsoft
WHITE PAPER: In this white paper, you'll learn how to enable your marketing team to seamlessly go from planning to execution to measure campaigns across multiple channels.
Posted: 05 Aug 2015 | Published: 17 Sep 2014

Microsoft

Customer Analytics in Action
sponsored by IBM
VIDEO: This brief video stresses the importance of engaging with your customers. Learn how to enable customer service with business analytics so they can be supportive through every step of the customer experience.
Posted: 04 Aug 2015 | Premiered: 04 Aug 2015

IBM

Banks are Striking Gold in the Contact Center
sponsored by Calabrio, Inc.
WHITE PAPER: This resource details how banking contact centers can streamline operations and drive success by discovering the true nature of all customer conversations. Access this white paper to discover how your bank can utilize analytics software to extract the highest value out of your contact centers.
Posted: 04 Aug 2015 | Published: 04 Aug 2015

Calabrio, Inc.

Five Capabilities to Look for in a Customer Experience Platform
sponsored by Genesys
EBOOK: This white paper discusses the characteristics of an effective customer experience platform. Access this resource now to uncover how you can create a proven, workforce aware, flexible, omnichannel system that can deliver on customer expectations while addressing your company needs.
Posted: 04 Aug 2015 | Published: 04 Aug 2015

Genesys

Deliver 3D Actionable Customer Insight and Drive Sales and Satisfaction
sponsored by IBM
VIDEO: This brief video takes you through the process of using big data and analytics to drive sales and enable customer loyalty and satisfaction. Learn advanced techniques that can let you infuse big data and analytics to create the most personalized and precise engagement strategies.
Posted: 03 Aug 2015 | Premiered: 29 Jan 2014

IBM

Delivering a Smarter Shopping Experience with Predictive Analytics
sponsored by IBM
WHITE PAPER: This white paper demonstrates how predictive analytics allow organizations to leverage insights and apply practical usage across marketing and customer experience management functions. Access now and discover how to gain true competitive advantage.
Posted: 03 Aug 2015 | Published: 31 Mar 2011

IBM

Best Practices for Sales Development: Turning Leads into Opportunities
sponsored by Conversica
WHITE PAPER: This e-book presents real-world, proven strategies for connecting internet-age sales innovations with time-tested sales expertise. Read on to learn best practices for inbound qualifying and outbound prospecting; how to incorporate artificial intelligence into lead engagement; and more.
Posted: 24 Jul 2015 | Published: 30 Jun 2015

Conversica

Customer Experience Design: Optimising Systems for More Effective Customer Experience
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This research clearly identifies several opportunities for improvement in areas where the actual service experience for insurance customers is misaligned with their expectations. Access this white paper now to learn how you can make adjustments to cater to customer's actual experiences rather than perceived performance.
Posted: 23 Jul 2015 | Published: 31 Dec 2014

Interactive Intelligence, Inc.

3.5 Billion Chinese Travelers. Just One Ticketing System
sponsored by Pivotal
VIDEO: Discover what system helped the largest railway system in the world effectively serve their ticketing needs by accessing this brief video infographic now. Learn how your organization can devise a similar strategy for ticketing and CRM success.
Posted: 20 Jul 2015 | Premiered: 28 Mar 2014

Pivotal
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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