sponsored by Marketo
Posted:  27 Jun 2013
Published:  27 Jun 2013
Format:  PDF
Length:  6  Page(s)
Type:  White Paper
Language:  English

Many customer relationship management (CRM) systems don't have a process for managing leads, other than saving them within the system. Without effective lead management, your company could be missing out on sales and potential customer relationships.

Fortunately, marketing automation can help address this issue, as it provides your marketing team with a comprehensive lead management tool to turn more leads into revenue.

In this resource, explore the benefits of a marketing automation technology, and learn how implementing marketing automation can increase your ROI on your CRM system. Read on to find out how your business can:

  • Convert more leads to sales
  • Save time and money with automated campaigns
  • Improve lead nurturing
  • And more

Application Integration | CRM | CRM Best Practices | CRM Software | Lead Generation | Marketing | Sales | Sales and Marketing Software

View All Resources sponsored by Marketo

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement