Customer Retention

WHITE PAPER: This insightful resources explores the changing landscape of email marketing and explains why customer engagement, rather than permissions, is the most valuable asset you have for effective customer relationship management and successful marketing campaigns.

Posted: 08 May 2013 | Published: 31 Dec 2012

WHITE PAPER: Many organizations send out millions of emails each day, but unless you manage your email efforts correctly, you might be draining resources and frustrating your customer base. This white paper counts down four tips to help you get it right.

Posted: 08 May 2013 | Published: 31 Dec 2012

WHITE PAPER: This resource counts down five IT-specific tips that will help you ensure your content management system (CMS) project is a success, allowing your organization to deliver a high-quality, dependable, and consistent user experience.

Posted: 03 May 2013 | Published: 31 Dec 2011

WHITE PAPER: This resource examines the crucial role that content management systems (CMSs) play in delivering a personalized customer experience, and outlines key factors that your organization should consider in order to make the CMS selection process a success.

Posted: 02 May 2013 | Published: 31 Dec 2012

WHITE PAPER: Content management systems (CMSs) now play a critical role in delivering an excellent customer experience. This resource highlights the key criteria you should consider when selecting a CMS to ensure interoperability with the rest of your customer experience management tools.

Posted: 02 May 2013 | Published: 02 May 2013

WHITE PAPER: Customers are using a variety of channels to interact with businesses, but if your company cannot cohesively connect across all channels, you could lose customers and revenue. Download this white paper for advice from industry experts on how to maintain a multichannel customer relationship, leading to longer, more beneficial customer relationships.

Posted: 26 Apr 2013 | Published: 31 Dec 2012

WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.

Posted: 18 Apr 2013 | Published: 18 Apr 2013

WHITE PAPER: Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.

Posted: 16 Apr 2013 | Published: 16 Apr 2013

WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.

Posted: 11 Apr 2013 | Published: 31 Dec 2012

WHITE PAPER: Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.

Posted: 11 Apr 2013 | Published: 31 Jan 2013

WHITE PAPER: In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.

Posted: 03 Apr 2013 | Published: 25 Aug 2012

WEBCAST: Oracle customers, Breg, Key Energy Services, and iRobot describe how Oracle's CRM Cloud service powers innovation and drives their businesses forward.

Posted: 03 Apr 2013 | Premiered: Oct 25, 2012

RESOURCE: It's now possible to leverage social intelligence by combining insight from your customers' social media behavior with the classic customer intelligence from conventional marketing and CRM. Access this helpful resource to start on the path to gain the full potential of social intelligence.

Posted: 01 Apr 2013 | Published: 01 Apr 2013

VIDEO: In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.

Posted: 01 Apr 2013 | Premiered: 01 Apr 2013

WHITE PAPER: This brief by Pamela Slim, award-winning author, shows you how to establish strong customer relationships and then nurture them for the long haul.

Posted: 01 Apr 2013 | Published: 01 Apr 2013

VIDEO: Email is obviously an extremely profitable tool for businesses, but email scams and threats are an ongoing worry. Watch this video to learn about the importance of brands adopting Domain-based Message Authentication, Reporting and Conformance (DMARC) standards to protect their end-users who are receiving mail.

Posted: 29 Mar 2013 | Premiered: 21 Mar 2013

EZINE: As more and more people share things about themselves via the internet, the more opportunity companies have to glean important data about their customers.  Check out this e-zine to learn how your business can successfully harness the power of social media and technology to improve customer experience management (CEM).

Posted: 25 Mar 2013 | Published: 25 Mar 2013

WHITE PAPER: This whitepaper will help you understand how analytics can be used to drive better communications for your business. Learn about the state of communications today, its challenges, and opportunities you can take advantage of to enhance your communications.

Posted: 18 Mar 2013 | Published: 31 Dec 2012

WHITE PAPER: Leveraging analytics in your telecommunications business can greatly increase customer insight and improve the customer experience. This white paper details how you can benefit from using a proactive, customer focused, results-oriented analysis approach. View now to learn more!

Posted: 15 Mar 2013 | Published: 15 Mar 2013

WHITE PAPER: This white paper illustrates the importance of video to drive audience engagement and interaction.  Learn best practices, key tips, and essential elements of online video marketing.

Posted: 15 Mar 2013 | Published: 28 Feb 2013

EBOOK: CIOs must marry online and physical offerings to personalize business interactions for each and every customer in today's collaborative world. Find out how leading businesses are paving the way with top-notch customer experience strategies.

Posted: 14 Mar 2013 | Published: 14 Mar 2013

CASE STUDY: In this case study, discover the ways in which user experience management technologies are changing the face of consumer analytics and customer relationship management.

Posted: 11 Mar 2013 | Published: 31 Dec 2012

BROCHURE: In this valuable resource, learn about how the Gartner Customer Strategies & Technologies Summit can help IT and business leaders gain the insight they need to effectively overcome customer relationship and business management challenges to drive success – read on to learn more now.

Posted: 07 Mar 2013 | Published: 07 Mar 2013

WEBCAST: This comprehensive webcast explores how advanced information capture and case management capabilities can address new market demands and create better engagements throughout the customer lifecycle.

Posted: 05 Mar 2013 | Premiered: Mar 5, 2013