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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Definition continues below.
Marketing Reports
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Digital Signage Displays: LCD, Direct View LED, and OLED Explained
sponsored by TechData - LG
EBOOK: Find out how digital signage can be a strong marketing differentiator, and learn about your different options for displays, including advanced OLED, LCD/LED, and more.
Posted: 28 Apr 2017 | Published: 31 Dec 2016

TechData - LG

Tech Overview: How To Make Effective Data-Driven Marketing Choices
sponsored by Birst
PRODUCT OVERVIEW: Marketers need to determine best customers, campaigns and programs. Data is supposed to make that easy – but there are 3 challenges to overcome. Learn the 3 challenges you need to hurdle, and how you can use Birst Marketing Analytics to achieve your customer data goals.
Posted: 27 Apr 2017 | Published: 27 Apr 2017

Birst

Continuous Learning: Propelling Forward in a Rapidly and Inevitably Changing World
sponsored by Avaya
WHITE PAPER: Much of today's jobs in social media and digital marketing require new skills, and employers worry about talent shortage. Learn how to effectively fill skills gaps, and what tools can help recruit and manage talent in a strategic way.
Posted: 26 Apr 2017 | Published: 21 Mar 2017

Avaya

Getting to Why in Omnichannel Marketing Attribution
sponsored by SAS
WHITE PAPER: For successful marketing attribution, your digital communications channels must be properly quantified, allocated, analyzed and optimized to realize your business goals. But there are 3 main barriers: Missing data, uncertain data, and big data. Learn how to get around these challenges and develop your attribution strategy.
Posted: 20 Apr 2017 | Published: 20 Apr 2017

SAS

Customer Analytics: Taking the First Step
sponsored by SAS
WHITE PAPER: In the current marketing environment, the greatest opportunity is in analytically enabled marketing. Analytical enablement is divided into 3 areas: Understanding the customer, developing usable insights, and putting those insights to work. Inside, learn about understanding the customer, and how to find your biggest gains in this area.
Posted: 20 Apr 2017 | Published: 01 Jun 2016

SAS

To SPIF Or Not To SPIF? How To Motivate Your Sales Teams With Incentives
sponsored by Xactly
WEBCAST: To SPIF (sales performance incentive fund) or not to SPIF? That's a trending topic among sales leadership lately when it comes to improving sales team performance. Learn when and when not to SPIF, what you should be offering, and the golden rule to ensure that your SPIF makes sense.
Posted: 13 Apr 2017 | Premiered: Aug 11, 2016


Are You Still Bidding Like It's 2007? Why Conventional Bidding Methods Leave Money on the Table
sponsored by [24]7
WHITE PAPER: This white paper explores the complexities of bidding for ad position as a data-driven marketing and retail process. Learn about the concept of automated high-frequency bidding and how it helps optimize your search engine marketing (SEM) strategy.
Posted: 29 Mar 2017 | Published: 31 Dec 2016

[24]7

Thinking Strategically About ABM
sponsored by TechTarget and Marketo
TRANSCRIPT: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Published: 29 Mar 2017

TechTarget and Marketo

Webcast: Thinking Strategically About ABM
sponsored by TechTarget and Marketo
WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Premiered: Mar 29, 2017

TechTarget and Marketo

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

OpenText

Are You Falling Victim to the 4 Myths of Paid Search Bidding?
sponsored by [24]7
WHITE PAPER: With the paid search adverting landscape changing so rapidly, it can be difficult to separate fact from fiction. What was true before may no longer hold water. In this article, 4 common myths in the marketplace are debunked, so you can do what works for your company.
Posted: 27 Mar 2017 | Published: 27 Mar 2017

[24]7

Enable Enterprise Content Management for Salesforce
sponsored by OpenText
WHITE PAPER: This paper explores how to derive optimal value from your content by bringing together ECM and your CRM systems. Discover how you can get a fuller, more insightful picture of your customers by powering Salesforce with ECM.
Posted: 24 Mar 2017 | Published: 31 Dec 2016

OpenText

Why Your Contact Center Needs Closer Integration With Marketing
sponsored by West Corporation
WHITE PAPER: Customer experience and engagement are the newest concerns of the modern marketer, having traditionally been the area of the contact center. But while marketing is embracing a customer-centric, multichannel universe, the contact center is lagging behind. Learn why your contact center needs closer integration with marketing, and how to achieve it.
Posted: 23 Mar 2017 | Published: 23 Mar 2017

West Corporation

Master the Art of Influencer Marketing
sponsored by Sysomos
EGUIDE: Because of the excess of choices available to consumers today, many rely on already-informed opinions in order to make their choices. These customers, called influencers, hold the key to gaining a following of customers. Learn about how to successfully incorporate influencer marketing in your organization.
Posted: 22 Mar 2017 | Published: 22 Mar 2017

Sysomos

Move Over, Account-Based Marketing: Job-Based Marketing is Here
sponsored by OpenText
WHITE PAPER: An account-based marketing (ABM) strategy allows marketers to better target their messaging. But does it fall short in tailoring marketing campaigns down to the level of each shareholder, within the target account? Can job-based marketing (JBM) strategies do what ABM can't? This Aberdeen Group report compares ABM and JBM. Explore both strategies.
Posted: 22 Mar 2017 | Published: 24 Feb 2017

OpenText

Improving Your Sales Performance with the Right Tools, Strategy
sponsored by Xactly
EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. First, discover how to overcome hurdles when choosing the right sales tools for your business. Then, learn about sales performance management (SPM) and planning in the context of corporate strategy.
Posted: 07 Mar 2017 | Published: 01 Mar 2017


How To Sell Your Compensation Plan To Your Sales Team
sponsored by Xactly
WEBCAST: After creating your compensation plan, you need to get your sales team sold on it – which is no easy feat. Typical plan launches include problems like a lack of standardization or ignoring diverse needs, which can make your sales team leary. Inside, learn best practices and tips to help motivate your sales teams on your new compensation plan.
Posted: 01 Mar 2017 | Premiered: Nov 9, 2016


Building a Winning Sales Management Strategy
sponsored by Xactly
EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
Posted: 27 Feb 2017 | Published: 27 Feb 2017


How To Help Your Contact Center and Keep Customers Happy
sponsored by Genesys
PRODUCT OVERVIEW: The ability to manage interactions across channels as a single, coherent conversation is key to keeping your customers engaged and happy. In this product overview, learn about how Conversation Manager from Genesys, a customer experience management platform, can help your contact center.
Posted: 24 Feb 2017 | Published: 24 Feb 2017

Genesys

Leveraging Big Data To Power Strong Customer Connections
sponsored by Oracle Corporation
VIDEO: Big data has provided incredible opportunities for marketing, including improving the customer experience. But how do you create a strong connection to the right audience through big data? In this in-depth webcast, discover expert insights and a panel discussion to help you craft your best big data plan and reach the right audience.
Posted: 23 Feb 2017 | Premiered: 17 Feb 2017

Oracle Corporation

Strategic Marketing Software Boosts Inbound Marketing Tactics
sponsored by SearchCRM
EBOOK: Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.
Posted: 22 Feb 2017 | Published: 15 Feb 2017

SearchCRM

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by Salesforce.com
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

Salesforce.com

Digital Transformation Strategy: Planning Around Tech Disruptors
sponsored by Capgemini
EGUIDE: Two years ago, most companies found themselves restructuring their digital transformation strategies. This e-guide takes you through the key points your digital transformation roadmap will need to account for and where IoT fits into it.
Posted: 22 Feb 2017 | Published: 20 Feb 2017

Capgemini

Modern Marketers: Avoid 3 Pitfalls When Building Marketing Campaigns
sponsored by IBM
RESOURCE: This resource looks at 3 potential content management pitfalls that can affect marketing campaigns. Learn how to create unified access to content with centralized management, leverage real-time collaboration tools, and more.
Posted: 06 Feb 2017 | Published: 31 Dec 2016

IBM

How CRM and ERP Clouds are Coming Together
sponsored by Microsoft
EGUIDE: CRM is the answer to some of ERP's pitfalls, but it takes a lot of work to keep them synced. What if you didn't have to waste time syncing separate clouds? Access this e-guide to learn how Microsoft is merging CRM and ERP into a single cloud offering and an example of what this means for future use in the healthcare industry.
Posted: 01 Feb 2017 | Published: 24 Jan 2017

Microsoft
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MARKETING DEFINITION (continued): …  more cost-effective over time.As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are not.Consumers researching their buying decisions … 

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