Business of Information Technology  >   Business Processes  >  

Marketing

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and  … 
Definition continues below.
MarketingReports
1 - 25 of 224 Matches Previous Page  | Next Page
Optimizing The E-Commerce Experience: Empower Business Users to Delight Customers
sponsored by IBM
WHITE PAPER: Find out how your organization can achieve a better return on marketing investments and develop more engaging digital interactions by empowering line-of-business (LoB) employees to manage digital store content.
Posted: 20 Oct 2014 | Published: 30 Apr 2014

IBM

Omni Channel Product Recommendations – Maximizing Impact & Customer Engagement
sponsored by IBM
WHITE PAPER: Ensure you know all the best practices for omni-channel recommendations.
Posted: 20 Oct 2014 | Published: 28 Feb 2014

IBM

Building Lift and Loyalty with Personalized Product Recommendations
sponsored by IBM
WHITE PAPER: Uncover the key characteristics that merchants need from a product recommendation engine, as well as tips to boost revenue and customer satisfaction.
Posted: 20 Oct 2014 | Published: 31 Jan 2014

IBM

The Content Marketing Challenges – Exposed
sponsored by IBM
WHITE PAPER: Dive deep into the challenges and inefficiencies of today's marketing production cycle, and find out how marketers can take control of the entire content marketing process.
Posted: 16 Oct 2014 | Published: 31 Aug 2014

IBM

Enhancing the Customer Experience and Securing Endpoints with Biometrics
sponsored by NEC Corporation of America
TRANSCRIPT: This resource introduces NEC Corporation's NeoFace suite, a set of highly accurate facial recognition tools that use advanced facial processing and matching algorithms, and describes the business applications of biometrics.
Posted: 14 Oct 2014 | Published: 14 Oct 2014

NEC Corporation of America

The Integration and Automation Marketers Need to Win Customers for Life
sponsored by Sitecore
WHITE PAPER: Learn about a platform capable of creating a single view of the customer in a big data marketing repository, and, as a result, enabling marketers to form lasting bonds with their customers.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Sitecore

From Data to Action
sponsored by SAS
WHITE PAPER: Find out what you need to know about data in today's business world.
Posted: 30 Sep 2014 | Published: 30 Sep 2014

SAS

The Future of IT Infrastructure in the Professional Services Industry
sponsored by Sungard
WHITE PAPER: This white paper shares insights gathered from the professional services sector into the future of IT infrastructure and its impact on the industry.
Posted: 29 Sep 2014 | Published: 29 Sep 2014

Sungard

Deloitte CIO Survey 2014
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Deloitte's second global CIO survey assesses CIO's role in innovation, spending and technology priorities, and their relationship with the business.
Posted: 26 Sep 2014 | Published: 26 Sep 2014

ComputerWeekly.com

Big Digital Data, Analytic Visualization and the Opportunity of Digital Intelligence
sponsored by SAS
WHITE PAPER: Find out how analytics can help you revolutionize your digital marketing strategy.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

SAS

Data-Driven Marketing Campaign Optimization
sponsored by SAS
WHITE PAPER: Find out how big data and analytics are helping CMOs transform marketing campaign decision-making to achieve even the highest business goals, and keep the customer experience running smoothly.
Posted: 25 Sep 2014 | Published: 04 Apr 2014

SAS

Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
sponsored by Five9
WHITE PAPER: Learn how customer engagement analytics can help your company achieve success in customer experience management (CEM).
Posted: 23 Sep 2014 | Published: 31 May 2014

Five9

Contact Center Workforce Optimization: Secrets to Unlock Agent Productivity & Performance
sponsored by Five9
WHITE PAPER: Uncover contact center workforce optimization (WFO) best practices that can help you enhance your customer experience.
Posted: 23 Sep 2014 | Published: 31 May 2014

Five9

HBR The Ultimate Marketing Machine
sponsored by SAS
WHITE PAPER: The world of marketing has changed dramatically in recent years and will continue to evolve. Looking ahead, the context for marketers will be influenced by 4 main trends, so what are they and most importantly, what strategies do you need to know to stay ahead of the curve? Read the following HBR white paper to find out now.
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

Digital Approaches for Improving the Customer Experience
sponsored by SAS
WHITE PAPER: Find out your company can turn raw data into analytical insight and data-driven actions so you can revolutionize your customer experience in order to meet today's standards
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

MicroScope September 2014: An issue covering the issues around cloud security concerns
sponsored by MicroScope
EZINE: An issue highlighting the need to challenge user fears around cloud security and the best ways to communicate on social media.
Posted: 12 Sep 2014 | Published: 12 Sep 2014

MicroScope

Gartner: How CIOs should prepare for optimising IT in the digital economy
sponsored by ComputerWeekly.com
ANALYST BRIEF: Gartner analyst Michael Smith argues that CIOs should adopt a dual approach to supporting the enterprise's transformation to the digital economy.
Posted: 09 Sep 2014 | Published: 09 Sep 2014

ComputerWeekly.com

The Who, What, When, Where and How of Real Time Personalization
sponsored by IBM
WHITE PAPER: Uncover the key questions which must be considered by marketers in order to provide real-time personalization.
Posted: 28 Aug 2014 | Published: 31 Oct 2013

IBM

Harnessing Business-Led IT
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: CIOs should treat business-led IT ("Shadow IT") as another, often better, way to achieve the core goals of Corporate IT, this report from CEB argues
Posted: 22 Aug 2014 | Published: 22 Aug 2014

ComputerWeekly.com

Reboot Your Organization For Modern Marketing
sponsored by Box
WHITE PAPER: The following report will intends to introduce CMOs to the concept of a marketing operating system—an organizational framework that will enable CMOs to develop more flexible and more customer-aware marketing teams.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

Box

Build for Change – the Risk of Customerpocalypse
sponsored by ComputerWeekly.com
BOOK: The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

ComputerWeekly.com

Five Problems Marketers Face Today
sponsored by Box
WHITE PAPER: Access the following white paper to explore the top 5 challenges that cause big headaches for marketers and what you can do to overcome these all-too-common ailments.
Posted: 12 Aug 2014 | Published: 12 Aug 2014

Box

Marketing Project Management Buyers Guide
sponsored by AtTask
WHITE PAPER: 25% of creative teams don't track projects at all and 50% of teams don't use project management software. This buyer's guide discusses essential considerations for choosing a marketing project management software.
Posted: 11 Aug 2014 | Published: 11 Aug 2014

AtTask

How ATB Financial Got Back to Being Creative
sponsored by AtTask
PRODUCT OVERVIEW: ATB Financial's marketing team relied heavily on email and spreadsheets to manage projects and employee tasks, resulting in poor communication and unnecessary employee stress. This video shows how ATB Financial decided on a project management software solution that streamlined their workflow and synchronized communication between team members.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

AtTask

Multi-Channel Marketing – Delivering Big on Next-Gen Customer Experience
sponsored by Infor
WHITE PAPER: Learn about the multi-channel marketing approach and how it can help your business deliver a top-notch next-gen customer experience.
Posted: 07 Aug 2014 | Published: 07 Aug 2014

Infor
1 - 25 of 224 Matches Previous Page    1 2 3 4    Next Page
 
MARKETING DEFINITION (continued): …  white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life.In September 2006, CBS launched a campaign promoting items from their fall programming line-up on 35 million eggs. Slogans etched on eggs included "Hard-boiled drama" and "Funny side up." Quoted in the International Herald Tribune, George Schweitzer, president of the CBS marketing … 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement