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DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Definition continues below.
Marketing Reports
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Supercharge Sales Productivity with Modern CPQ
sponsored by Oracle Corporation
WHITE PAPER: Discover how you can supercharge your sales team productivity with cloud-based CPQ tools. Learn how you can improve your close rate by automating approval workflows, guiding reps through a best-practice sale every time, and more.
Posted: 04 May 2016 | Published: 04 May 2016

Oracle Corporation

Bridge the Systems Gap and Drive Sales Success
sponsored by Oracle Corporation
WHITE PAPER: Explore how you can use cloud CPQ tools to bridge the gap between your CRM and ERP systems, delivering value throughout the sales process. Uncover the benefits of modern CPQ, including: 27% shorter sales cycles, 2x increase in customer facing sales-time, and more.
Posted: 04 May 2016 | Published: 04 May 2016

Oracle Corporation

Maximizing the Sales Tech Ecosystem with Cloud CPQ
sponsored by Oracle Corporation
WHITE PAPER: Explore how high technology company Trimble moved to the cloud with CPQ software, enabling them to streamline and manage the entire quote-to-cash process. Learn how this configuration tool automatically applies discounts and relevant up-sell and cross-sell opportunities, driving 10% to 15% incremental revenue for Trimble.
Posted: 04 May 2016 | Published: 04 May 2016

Oracle Corporation

A 5-Step Guide for Creating a Lead Scoring Program
sponsored by Act-On Software
EBOOK: This e-book is your guide to putting a lead scoring program in motion to help you rank and prioritize leads, uncover hidden sales opportunities, and much more. Learn how to set one up in 5 steps.
Posted: 03 May 2016 | Published: 31 Dec 2014

Act-On Software

The State of the Digital Business Transformation in Australia & NZ
sponsored by SAP
WHITE PAPER: Prepping your organization and infrastructure for the challenges of a digital conversion may seem like an obstacle, but the rewards are worth it. Discover details on five ways to get there by creating a long-term digital strategy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

4 Ways to Get Marketing Automation Right the First Time
sponsored by Act-On Software
WHITE PAPER: Discover 4 steps you can take to guide an efficient implementation of your marketing automation solution. Ensure a positive launch and ongoing successes by choosing the right time to implement, avoiding the main cause of failure, and more.
Posted: 03 May 2016 | Published: 03 May 2016

Act-On Software

Lead Generation and Management for SMB Sales and Marketing
sponsored by Act-On Software
RESEARCH CONTENT: Take a look at the factors behind successful lead-gen strategies and tactics, with findings most pertinent to the SMB marketer and sales director. Uncover the 4 essential action items of marketers and sales teams that are intent on success.
Posted: 03 May 2016 | Published: 31 Dec 2014

Act-On Software

Rethink Marketing Automation: Build Brand Equity, Drive Demand & Expand Customer Relationships
sponsored by Act-On Software
WHITE PAPER: Is demand gen still the rockstar of marketing? Explore survey results to see if it's most responsible for producing marketing results. Learn how top performing organizations vs. laggards approach alignment, brand marketing, customer marketing, and demand gen.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

Critical Links for Sales & Marketing Success
sponsored by Act-On Software
WHITE PAPER: This report demonstrates the clear relationship between marketing and sales alignment and revenue performance. Uncover the link between alignment and revenue by exploring how other organizations are using technology to meet their goals.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

What Sales Should Really Expect from Marketing Automation
sponsored by Act-On Software
WHITE PAPER: This research report examines how marketing automation tools can overcome the top challenges sales reps face today. Learn what you can really expect from marketing automation software.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Act-On Software

How Customer Identity Management Helps Marketers Take Control of Their Data
sponsored by Gigya
WHITE PAPER: Many marketers aren't in control of their customer data, relying on third-party data brokers or waiting on IT to run reports. Customer identity management can empower you to more efficiently capture and organize data into complete user profiles, easily create segments and reports, and offer customized customer journeys.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

Financial Services: Increase Conversion Rates with Customer Identity & Access Management
sponsored by Gigya
WHITE PAPER: Customer identity and access management offers customers a fast and easy way to identify themselves and share permission-based information. Discover how this strategy can empower financial services companies to capture and qualify more leads, balance customer privacy with personalized user experiences, and more.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

How IT Leaders Are Innovating with Customer Identity Management
sponsored by Gigya
WHITE PAPER: To keep up with the competition, it's crucial to optimize the customer experience. Discover how a separate customer identity management layer in the technology stack can transform anonymous visitors into known users, enable actionable intelligence across the business, and maximize ROI.
Posted: 14 Apr 2016 | Published: 14 Apr 2016

Gigya

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

How Big Data Analytics in the Cloud Drives Marketing Success
sponsored by Oracle Corporation
TRANSCRIPT: Organizations can often run into issues when trying to make sense of their diverse data sources to unlock insights. Discover how you can make the most out of your marketing data and learn how big data analytics can help you maximize your marketing ROI.
Posted: 04 Apr 2016 | Published: 04 Apr 2016

Oracle Corporation

Big Data Analytics Drives Marketing Success
sponsored by Oracle Corporation
PODCAST: Make the most out of your marketing data. Access this podcast now to learn how big data analytics can maximize your marketing ROI.
Posted: 29 Mar 2016 | Premiered: Mar 21, 2016

Oracle Corporation

Big Data Analytics Drives Marketing Success
sponsored by Oracle Corporation
WEBCAST: Make the most out of your marketing data. Access this video now to learn how big data analytics can maximize your marketing ROI.
Posted: 28 Mar 2016 | Premiered: Mar 21, 2016

Oracle Corporation

4 Steps to Create Targeted, Personalized, and Timely Marketing Messaging
sponsored by IBM
RESOURCE: Many companies struggle to create personalized, timely offers out of consumer data. This resource explains how you can maximize the value of customer information with a consumer data management and marketing analytics platform. Discover how you can improve the customer experience and boost your market share.
Posted: 23 Mar 2016 | Published: 31 May 2015

IBM

Customer Identity Management: Generate Quality Leads with Automated Onboarding
sponsored by Gigya
CASE STUDY: Access this brief case study to learn how an educational website increased their average weekly subscribers with an automated onboarding process. Discover how they were able to update identity and behavioral data in near real-time and segment users into relevant email campaigns.
Posted: 22 Mar 2016 | Published: 31 Dec 2015

Gigya

NewsLifeMedia Builds Digital Relationships with Customer Identity Management Platform
sponsored by Gigya
CASE STUDY: This brief case study describes the customer identity management strategy that allowed a media publishing company to gain a deeper understanding into their 15 million users. Learn how they were able to capture customer data more easily, tailor marketing campaigns to customers' interests, improve customer retention, and more.
Posted: 22 Mar 2016 | Published: 22 Mar 2016

Gigya

Achieving a Single Customer View: The Holy Grail for Marketers
sponsored by Gigya
WHITE PAPER: This resource explains how you can transform disorganized, chaotic customer data into a single, complete view of your customers, allowing you to offer more personalized experiences in marketing campaigns.
Posted: 22 Mar 2016 | Published: 31 Dec 2014

Gigya

Case Study: ESI Media Leverages Customer Data to Drive Ad Revenue
sponsored by Gigya
CASE STUDY: This brief case study reveals the strategy that allowed a publishing company to capture, integrate, and segment customer data for more effective campaign use. Discover how customer identity management enabled them to increase their advertising ROI with higher-quality customer data.
Posted: 18 Mar 2016 | Published: 31 Dec 2015

Gigya

Making Big Data Smaller to Deliver Valuable Insights
sponsored by Hewlett-Packard Enterprise
VIDEO: View this brief video to learn about the big data strategy that allowed a purchase intelligence provider to help advertisers reach new customers and more accurately measure their marketing ROI. Discover how you can dramatically reduce the amount of time spent on data analysis.
Posted: 17 Mar 2016 | Premiered: 19 Oct 2015

Hewlett-Packard Enterprise

Why Identity is at the Heart of the IoT
sponsored by Gigya
WHITE PAPER: This resource describes how a well-designed customer identity and access management (cIAM) strategy can unlock the true capabilities of the IoT. Discover use cases that demonstrate how cIAM can offer secure, personalized user experiences with connected products.
Posted: 16 Mar 2016 | Published: 31 Dec 2015

Gigya

5 Ways to Improve Business Agility
sponsored by Mitel Networks Limited
WHITE PAPER: If your organization is to remain competitive, then the ability to anticipate change and adapt quickly is critical. With each new technology, the world gets smaller and communication becomes easier. Take advantage of emerging opportunities to give your business a competitive edge.
Posted: 11 Mar 2016 | Published: 31 Dec 2014

Mitel Networks Limited
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MARKETING DEFINITION (continued): …  more cost-effective over time.As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are not.Consumers researching their buying decisions … 

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