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DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Definition continues below.
Marketing Reports
1 - 25 of 284 Matches Previous Page  |  Next Page
Find The Right Global Digital Marketing Agency
sponsored by IBM
RESEARCH CONTENT: As traditional agencies, consulting firms and system integrators add capabilities and compete head-to-head for brand engagements, marketing leaders gain manifold options within the global digital marketing agency ecosystem. Start your agency search with these Gartner insights.
Posted: 21 Jun 2017 | Published: 20 Mar 2017

IBM

5 Steps to Automate Website and Social Media Monitoring for Lenders
sponsored by Smarsh
WHITE PAPER: Social media and modern website marketing have changed how lenders grow their business. With no room for error, how can you keep your marketing engines revving while you stay on course with the regulators? The key to success is automation. Inside, learn the 5 steps for lenders to automate website and social media monitoring.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Smarsh

5 Steps to a Stronger Sales and Marketing Team
sponsored by Quosal
WHITE PAPER: Discover how channel organizations can create consistently effective quotes, align sales and marketing, and enable better business outcomes with 5 steps to stronger sales and marketing teams.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

Quosal

The HR Guide to Recruitment Marketing Trends
sponsored by AltaFlux
WHITE PAPER: With unemployment rates at an all-time low, companies are changing their recruitment and hiring techniques. HR and recruiters need to become more like marketers to find the talent their organization needs. Discover 5 major marketing recruitment trends, and best practices to leverage them in your HR department.
Posted: 16 Jun 2017 | Published: 16 Jun 2017

AltaFlux

Infographic: Europe Media Consumption Study Results
sponsored by ComputerWeekly.com
DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

ComputerWeekly.com

Marketing/Sales Alignment: Who is Agile Enough to Win
sponsored by SAP Hybris
WHITE PAPER: Can marketing pros load their CRM system with viable leads for sales teams? Here, Aberdeen Group reveals what B2B firms can do (and adopt) to share motivation and collaboration among sales and marketing teams.
Posted: 05 Jun 2017 | Published: 31 Mar 2016

SAP Hybris

Collaboration: Driving the Evolution of the CMO
sponsored by Microsoft
WHITE PAPER: Explore ways to bridge the collaboration gap between CMOs and stakeholders. Learn why it's time drive collaboration across departments.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Microsoft

CMO Review: Navigating Change in the Digital Landscape
sponsored by SAP Hybris
WHITE PAPER: Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Enterprise Chatbots Winning Hearts, Minds and Loyalty in the Digital Age
sponsored by [24]7
RESEARCH CONTENT: Chatbots are evolving in ways that have a profound effect on digital commerce and the future of customer care and marketing. Inside this Opus Research Report, learn how new, intelligent chatbots are being used across enterprises.
Posted: 30 May 2017 | Published: 01 Feb 2017

[24]7

Modernizing the Marketing Organization: 6 Real-World Examples of Marketing Analytics at Work
sponsored by SAS
CASE STUDY: Many marketing organizations today are modernizing and championing analytical transformations in their campaigns. Inside, discover 6 practical accounts of how to create a new marketing culture that adds value through data and analytics.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

Your Guide to Becoming a Modern Marketer
sponsored by SAS
WHITE PAPER: As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. Meet 3 modern marketers from SAS and discover marketing analytics examples, plus new ideas on how to become more analytical.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

How the GDPR Makes Marketing Sense
sponsored by Informatica
WHITE PAPER: High quality customer master data has been shown to boost revenue and conversion rates by 20% and optimize sales across channels. Under the General Data Protection Regulation (GDPR), this data is useful for marketing – with the right technology. Read how a consumer data portal can help marketers use data to open a dialog with individual customers.
Posted: 24 May 2017 | Published: 05 Apr 2017

Informatica

Your Marketing Automation Checklist
sponsored by Marketo
WHITE PAPER: In this resource, learn how to add value to your business with marketing automation. Discover how to identify what you are looking for alongside concrete goals for your organization, define the tools you'll be using to achieve marketing automation, and more.
Posted: 19 May 2017 | Published: 19 May 2017

TOPICS:  Marketing
Marketo

Digital Transformation: A conversation with R. “Ray” Wang
sponsored by Microsoft
RESOURCE: The "why" of digital transformation has been well established and its just a matter of time now. It gets murky once we get to the "how" of it. Read this Q&A with author R. Wang session with Wang to learn how to lead your business into the future with a strong step forward.
Posted: 10 May 2017 | Published: 10 May 2017

Microsoft

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: This white paper examines the top driver behind improved customer engagement: digital transformation. Find out why top-performing sales organizations are increasing their revenues by prioritizing technology as they form new and evolving relationships with their customers.
Posted: 10 May 2017 | Published: 10 May 2017

Microsoft

Convert Like a Pro: The Future of Personalization in eCommerce and Marketing
sponsored by Cxense
WHITE PAPER: ECommerce and retail marketers: You need to think beyond product recommendations and deliver a true 1:1 experience for customers in real-time to quickly boost conversion rates. But how can you get started? Learn how to boost your conversion rate through data insights, real-time optimization, and more.
Posted: 09 May 2017 | Published: 09 May 2017

Cxense

Convert Like a Pro: The Future of Personalization in Marketing
sponsored by Cxense
EBOOK: Marketers have been experimenting with content recommendations and retargeting for many years, but with more and more customers expecting unique online experiences these methods just won't cut it anymore. Discover how to achieve personalization with big data, web and mobile apps, and more.
Posted: 09 May 2017 | Published: 09 May 2017

Cxense

Digital Marketing Hubs: Vendor Comparison Report
sponsored by Cxense
RESEARCH CONTENT: Vendors from advertising, marketing automation, and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate & coordinate data across channels. In this Gartner Research report, learn how to evaluate 22 marketing tools designed to automate and execute your initiatives.
Posted: 08 May 2017 | Published: 14 Feb 2015

Cxense

Scorpion Powers Lead Conversion With Call Tracking Built Using Twilio
sponsored by Twilio
JOURNAL ARTICLE: How does digital marketing firm Scorpion track customer leads in real-time and power lead conversion? Learn how Scorpion arrived at the decision to build, rather than buy, their call tracking system by asking themselves which option would benefit their clients.
Posted: 08 May 2017 | Published: 08 May 2017

Twilio

How to Implement a Personalized Online Customer Experience
sponsored by Cxense
EBOOK: This e-book explores how to engage customers and increase brand recognition with strategies for delivering personalized online customer experiences. Discover how to extract the key insights you need from customer data and leverage them to make personalization a measureable, profitable reality.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

Kodak Alaris 2017 Partner Playbook
sponsored by TechData - Kodak
WHITE PAPER: Disruptive digital transformation trends touch on every area of technology – including document capture. To keep up with exploding data volumes, complicated by a mix of paper and digital resources, find out how to make sure you have the right partner and hardware in place – from printers to scanners and fax.
Posted: 04 May 2017 | Published: 04 May 2017

TechData - Kodak

How to get a 360-degree view of your customers
sponsored by TechTarget
RESOURCE: Many companies still struggle with siloed customer information that's outdated, poorly managed or poorly integrated with other systems. Learn about data integration capabilities, legacy systems and data quality initiatives to help you get the big picture of your customers in our expert guide, CEM handbook: The 360 degree view.
Posted: 03 May 2017 | Published: 03 Nov 2015

TechTarget

Tech Overview: How To Make Effective Data-Driven Marketing Choices
sponsored by Birst
PRODUCT OVERVIEW: Marketers need to determine best customers, campaigns and programs. Data is supposed to make that easy – but there are 3 challenges to overcome. Learn the 3 challenges you need to hurdle, and how you can use Birst Marketing Analytics to achieve your customer data goals.
Posted: 27 Apr 2017 | Published: 27 Apr 2017

Birst

Getting to Why in Omnichannel Marketing Attribution
sponsored by SAS
WHITE PAPER: For successful marketing attribution, your digital communications channels must be properly quantified, allocated, analyzed and optimized to realize your business goals. But there are 3 main barriers: Missing data, uncertain data, and big data. Learn how to get around these challenges and develop your attribution strategy.
Posted: 20 Apr 2017 | Published: 20 Apr 2017

SAS

Customer Analytics: Taking the First Step
sponsored by SAS
WHITE PAPER: In the current marketing environment, the greatest opportunity is in analytically enabled marketing. Analytical enablement is divided into 3 areas: Understanding the customer, developing usable insights, and putting those insights to work. Inside, learn about understanding the customer, and how to find your biggest gains in this area.
Posted: 20 Apr 2017 | Published: 01 Jun 2016

SAS
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MARKETING DEFINITION (continued): …  more cost-effective over time.As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are not.Consumers researching their buying decisions … 

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