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DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Definition continues below.
Marketing Reports
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8 Ways Big Data and Analytics Will Make You A Better Marketer
sponsored by Oracle Corporation
VIDEO: In this brief video, you will learn how to leverage your customer data analytics, and take the insights garnered therein to drive revenue on all channels and boost ROI. Tune in now to turn your analytics into digital marketing opportunities.
Posted: 28 Jan 2016 | Premiered: 13 Jan 2015

Oracle Corporation

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

Predictive Analytics Takes CMOs From "Survive" to "Thrive"
sponsored by Radius
RESEARCH CONTENT: Access this unbiased research report to learn about the benefits of predictive analytics for B2B marketing. Discover how predictive analytics can help you track conversion rates, gain visibility to new markets, understand customer motivations, and more.
Posted: 26 Jan 2016 | Published: 31 Aug 2015

Radius

Forbes Article: Customer Service Is The New Marketing
sponsored by Oracle Corporation
RESOURCE: CX is shorthand for "customer experience." But why should you care about CX? Access this resource to discover how customer experience can become a major agent of change in any organization. Read on to learn how your organization can create exceptional customer experiences that can supplement your existing marketing strategies.
Posted: 22 Jan 2016 | Published: 20 Aug 2015

Oracle Corporation

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark

Today's Recruiter Must Think Like a Marketer
sponsored by IBM
WEBCAST: Listen to this webcast to learn the 10 key concepts of B2B marketing and how they can be leveraged by HR and recruiters to track down and hire top talent.
Posted: 20 Jan 2016 | Premiered: Sep 21, 2015

IBM

Marketing Your MSP Business: 4 Steps to Measurable Success
sponsored by Solarwinds N-able
RESOURCE: This resource outlines 4 key steps to successful marketing for MSPs of any size. Read on to learn about how to build a focused marketing program that can give you measurable results.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Solarwinds N-able

Global CRM: Grant Thornton Fosters Collaboration, Drives Sales, and Impresses Clients
sponsored by Microsoft
CASE STUDY: This case study outlines the global CRM strategy an accounting organization used that allowed them to experience a 450% jump in the number of sales opportunities tracked by their system. Learn how to use CRM to foster collaboration, drive sales, and impress clients.
Posted: 07 Jan 2016 | Published: 25 Jun 2015

Microsoft

Digital Marketing Redefines Sales and the Customer Experience
sponsored by Infor
WHITE PAPER: This white paper discusses how marketers have reprioritized their practices to benefit their bottom line. Discover how, by using data analytics and various personalization tactics, these leaders are able to raise the bar for themselves, their organizations, and their customers.
Posted: 03 Jan 2016 | Published: 03 Jan 2016

Infor

How to Drive Efficiency in Multi-Channel Campaigns
sponsored by Microsoft
WHITE PAPER: This solution brief explores how you can consolidate your lead management, sales collaboration, social marketing, and analytics into a single platform. Learn how you can plan, execute, and measure multi-channel campaigns easily.
Posted: 31 Dec 2015 | Published: 31 Dec 2014

Microsoft

5 Best Practices for Forging a Strong CMO-CIO Partnership
sponsored by Infor
WHITE PAPER: This white paper introduces five principles to follow when forming a strategic partnership between CMOs and CIOs. Read on to bring the marketing and IT departments together for an efficient, effective, and Big Data-driven business strategy.
Posted: 29 Dec 2015 | Published: 31 Dec 2014

Infor

Identify Must-Haves to Land the Best CRM Tool
sponsored by SearchCRM
EBOOK: This exclusive buyer's guide details the essentials for acquiring the best CRM tool. Download now to explore features and other areas to consider in a CRM tool that will help with your purchasing decisions and how the future of your organization could impact these decisions.
Posted: 07 Dec 2015 | Published: 07 Dec 2015

TOPICS:  CRM | Marketing
SearchCRM

Collaboration Best Practices for Marketing Teams
sponsored by Wrike
WHITE PAPER: Access this resource for articles and case studies that explore how task management technologies can help you can overcome efficiency challenges unique to the marketing industry.
Posted: 07 Dec 2015 | Published: 07 Dec 2015

Wrike

Nine Ways Your WCM Platform Enables Customer Experience Management
sponsored by Sitecore
WHITE PAPER: In this guide, you will learn the 9 most important customer experience capabilities to look for in a WCM, why WCM should be the backbone of your customer experience management strategy, and how you can integrate WCM tools with other marketing systems.
Posted: 04 Dec 2015 | Published: 30 Sep 2015

Sitecore

7 Habits of High Performance Marketing Teams
sponsored by Wrike
WHITE PAPER: In this white paper, learn the seven habits of high performance marketing teams, including superior communication within the team and between teams, clear role definition from the start, and 5 more. For each point, see an explanation of how your team can adopt these habits for a more efficient and productive marketing organization.
Posted: 03 Dec 2015 | Published: 03 Dec 2015

Wrike

It’s Always Personal: How Context-Driven Content Fuels Sales Growth
sponsored by Sitecore
WHITE PAPER: How essential it is to have a deep understanding of the overall customer journey? Get 5 top tips for delivering context-driven commerce and learn how personalized, contextualized content can translate into engaging experiences for your customers.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sitecore

7 Lessons from visionary Context Marketers
sponsored by Sitecore
WHITE PAPER: Learn why it's critical for marketers to develop a new mindset to match the expectations of the empowered customer. Plus, uncover how your marketing team can create intuitive, contextual experiences that can exceed customer expectations, and drive more business to your door.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sitecore

Why Intelligence is Key to Sales and Marketing Success
sponsored by Microsoft
EGUIDE: In this two-part expert guide, you'll learn how lead-scoring and analytics tools are helping sales teams to chase down promising leads, diagnose sales performance, and forecast business opportunities. You'll also discover why customer personalization is crucial to making a sale in 2015.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

Strategies for Data-Driven Marketing
sponsored by Microsoft
EGUIDE: In this e-guide, experts help marketers determine which technologies and practices will allow them to derive action and insight from a vast amount of data. Access now and learn how to keep up with today's marketing disruptors.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

Three Steps to a Coherent Digital Customer Strategy
sponsored by Oracle Corporation
EGUIDE: In this e-guide, experts outline tools and tips for CIOs and their application leaders to step up their digital customer experience initiatives. Find key takeaways to create a culture of customer-focused digital delivery.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

Oracle Corporation

Acquire Real-Time Actionable Insights from On-The-Go Customers
sponsored by IBM
VIDEO: This brief video demonstrates how to tap into the stream of big data generated by customer devices and hit the geospatial jackpot. Learn how to analyze data in motion so that you can see where your prospects are going, what you should offer them, and when to reach out to them.
Posted: 03 Aug 2015 | Premiered: 18 Aug 2014

IBM
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MARKETING DEFINITION (continued): …  more cost-effective over time.As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are not.Consumers researching their buying decisions … 

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