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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Definition continues below.
Marketing Reports
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Connecting the Dots Between Marketing, Sales and Service to Nimbly Manage a Complete Customer Journey
sponsored by BPM'Online
EBOOK: Most likely, your sales and marketing teams aren't quite on the same page. Learn how increasing collaboration between marketing, sales and customer service leads to an increased ROI, better customer tracking, and ensures that the right team is on the job at the right time.
Posted: 30 Aug 2016 | Published: 31 Dec 2015

BPM'Online

Metrics That Matter: Marketing Benchmarks and Stats to Create Extraoridnary Results
sponsored by BPM'Online
EBOOK: Marketing has become more data-driven than ever. Learn how to focus marketing efforts on key benchmarks and statistics to ensure that the leads you've spent time and resources generating mature into sales. You'll also learn about marketing automation tools and how to align marketing with your sales and other key departments.
Posted: 30 Aug 2016 | Published: 30 Aug 2016

BPM'Online

Salesforce Marketing Cloud Takes Customers Personally
sponsored by Salesforce.com
EBOOK: Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally.
Posted: 30 Aug 2016 | Published: 29 Aug 2016

Salesforce.com

State of APAC Digital Marketing Report 2016
sponsored by ComputerWeekly.com
EGUIDE: Leveraging digital to promote IT products and services across APAC is clearly on the rise. Almost every B2B tech marketer in the region is spending more online now than they did five years ago. Some even feel organizational pressure to earmark more money toward digital investments. However, digital growth could be even greater.
Posted: 30 Aug 2016 | Published: 30 Aug 2016

ComputerWeekly.com

CRM Buyer's Guide: Take the Guesswork out of your CRM Purchase
sponsored by BPM'Online
EBOOK: 55% of companies say that the success of their CRM initiative lies in defining the right set of requirements. Well, what exactly are those requirements? This buyer's guide helps to lay out your CRM decision-making roadmap, pointing out the key considerations while providing dos and don'ts as well as pro-tips.
Posted: 26 Aug 2016 | Published: 26 Aug 2016

BPM'Online

How Today's Recruiter Can Think Like a Marketer
sponsored by IBM
WEBCAST: This webcast explores how recruiters can increase engagement with candidates by thinking more like a marketer. Find out how to optimize your use of mobile and social media as well as discover the 10 basic B2B concepts that will help you get a foundation in marketing.
Posted: 25 Aug 2016 | Premiered: Aug 25, 2016

IBM

The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships
sponsored by Lithium Technologies
WHITE PAPER: 80% of executives say customer engagement is the most important social metric, but this is a very limiting view of social marketing. Discover why so many brands are failing to build customer relationships through social media and learn about the 3 key attributes that social relationship tools must deliver.
Posted: 23 Aug 2016 | Published: 23 Aug 2016

Lithium Technologies

The Social Customer Service Playbook
sponsored by Lithium Technologies
WHITE PAPER: 40% of customers switch loyalty because a competitor offers better customer service. With customers ready to switch to competitors for better customer service, you can't afford to fall behind. This white paper will help you improve your customer service for the new digital age.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Lithium Technologies

How to Build Marketplaces that Stand Out
sponsored by Twilio
WHITE PAPER: Communication is the foundation of a successful marketplace and establishing your deal frequency. Producers need to be connected to consumers and vice versa. Learn how to make the most of each customer interaction by increasing the effectiveness of communication on both the customer (app) and support (CRM) sides.
Posted: 16 Aug 2016 | Published: 16 Aug 2016

Twilio

The Art and Science of Modern Talent Recruitment
sponsored by IBM
WEBCAST: Finding top talent is harder than ever in the age of empowered employees. You need to think of acquiring and retaining talent in the same terms with which you approach customers. Watch this 2 minute video to learn about the art and science that is talent recruitment so you can begin your organization's overhaul.
Posted: 12 Aug 2016 | Premiered: Oct 12, 2015

IBM

Simplify Your Operations to Deliver Quality Web Experiences
sponsored by Akamai
WHITE PAPER: Delivering web experiences that meet growing customer expectations while also keeping sites and services simple for end users is difficult. Learn how you can foster collaboration across your teams, provide quality customer experiences, and overcome IT complexities by leveraging APIs and highly available apps.
Posted: 11 Aug 2016 | Published: 30 Jun 2016

Akamai

Customer Centricity and the CMO: An Interview with 10 CMOs
sponsored by [24]7 Customer, Inc.
RESOURCE: Read this interview with 10 chief marketing officers (CMOs) to find out why customer centricity has emerged as an urgent management mandate and how this is affecting their marketing strategies. What did these CMOs say about fostering a deeper understanding of the customer's reality? Access now to find out.
Posted: 09 Aug 2016 | Published: 31 Mar 2016

[24]7 Customer, Inc.

The True Impact of Tags: IT’s Guide to Third Party Monitoring
sponsored by Catchpoint Systems Inc.
WHITE PAPER: This resource addresses the impact various third parties have on enterprise sites. You'll learn about the challenges IT/Ops faces in order to meet both business and performance expectations.
Posted: 05 Aug 2016 | Published: 05 Aug 2016

Catchpoint Systems Inc.

5 Must-have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE: There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
Posted: 29 Jul 2016 | Published: 26 Jul 2016

Marketo

Top Email Marketing Blunders and How to Avoid (and Recover From) Them
sponsored by Marketo
EBOOK: This ebook reviews the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and how to prevent (and fix) these types of mistakes.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

Marketo

Transform Your Work with Secure Content Collaboration
sponsored by IBM
VIDEO: Watch this video to learn about a technology that helps you achieve secure content management and collaboration. Find out how you can enhance file sharing while saving bandwidth and making sure everyone is working on the same version of the file.
Posted: 27 Jul 2016 | Premiered: 02 Nov 2015

IBM

The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
WHITE PAPER: Generic emails are a good way to alienate potential leads. Email marketing needs to be as engaging as possible in a market which bombards customers on a daily basis. Access this comphrensive guide to create the most engaging email marketing strategy possible.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

Marketo

Jumpstart Revenue Growth with Sales and Marketing Alignment
sponsored by Marketo
WHITE PAPER: Half of a sales department's time is spent on unproductive prospecting, ignoring as much as 80% of marketing leads. How do you increase the alignment between sales and marketing? Read on to learn about 5 easy steps to incorporate into your strategy for better alignment, better collaboration, and better sales.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

Marketo

Designing a Marketing Organization for the Digital Age
sponsored by Marketo
RESOURCE: More than 90% of smartphone users look up information while they are in the middle of another task. Read on to learn more about the urgent need for fundamental changes needed for digital marketing success and how waiting to make these changes could be hurting your organization.
Posted: 25 Jul 2016 | Published: 25 Jul 2016

Marketo

Digital Marketing 101: The Key to Engagement Marketing
sponsored by Marketo
WHITE PAPER: 48% of consumers start their inquiries on search engines. Discover just what digital marketing means, why you need to take advantage of it and how to properly utilize it to ensure your organization stays relevant and competitive in an increasingly digital world.
Posted: 25 Jul 2016 | Published: 31 Dec 2015

Marketo

Full-featured mobile CRM at your Fingertips
sponsored by Infor
DATA SHEET: Mobility is becoming the norm. Extending your CRM solution to smartphones and other mobile devices gives your field force a strong competitive advantage that can help drive revenue and enhance the customer experience. Learn about Infor's mobile CRM solution and their on-the-go benefits.
Posted: 22 Jul 2016 | Published: 22 Jul 2016

Infor

Customer Marketing: How to Keep Your Customers Coming Back for More
sponsored by Marketo
EBOOK: Customer retention is more important than ever. This e-book will explore what customer marketing entails and the value of developing a solid strategy around it. Learn how to implement a customer marketing strategy for your organization.
Posted: 22 Jul 2016 | Published: 22 Jul 2016

Marketo

Digital Marketing Hubs: Vendor Comparison Guide
sponsored by Marketo
RESOURCE: This helpful vendor-neutral comparison from Gartner analyzes different approaches to digital marketing hubs. Learn about the different types of marketing technology and select the vendor that best suits your organization's needs.
Posted: 21 Jul 2016 | Published: 05 Jan 2016

Marketo

Predictive Marketing Analytics Removes the Guesswork
sponsored by SearchCRM
EBOOK: Predictive marketing can eliminate the guesswork in the highly competitive marketplace and improve the customer journey on the road to increased sales.
Posted: 13 Jul 2016 | Published: 19 Jul 2016

SearchCRM

Customer experience strategy hinges on insight from analytics
sponsored by [24]7 Customer, Inc.
EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
Posted: 28 Jun 2016 | Published: 24 Jun 2016

[24]7 Customer, Inc.
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MARKETING DEFINITION (continued): …  more cost-effective over time.As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are not.Consumers researching their buying decisions … 

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