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DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Definition continues below.
Marketing Reports
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IBM's Content-Focused Mobile App for Sales Teams – Powered by Box Platform
sponsored by Box
RESOURCE: Not all applications are secure and seamless enough to handle the content your sales team needs, and on the fly. Learn about IBM's new app that can enable your sales teams to interact with your most pertinent customer content and data on-the-go with one PaaS mobile platform.
Posted: 23 May 2016 | Published: 07 Apr 2016

Box

New Year, New Focus: How Customer Context Improves Customer Experience
sponsored by Sitecore
WEBCAST: Consider this: 82% of customers stopped doing business with brands due to a bad experience, and 79% of customers tell others about their bad experience. Clearly, it's time to stop talking about customer centricity and do something about it.
Posted: 19 May 2016 | Premiered: May 19, 2016

Sitecore

Context Is Next: Are You Ready for the Next Wave in Marketing?
sponsored by Sitecore
WEBCAST: This webinar, presented by Scott Anderson, CMO at Sitecore, will explore how visionary context marketers are shifting their mindset and acquiring the necessary technology to understand every customer and use that intelligence to shape every experience at scale, in real-time. Tune in now.
Posted: 19 May 2016 | Premiered: Feb 2, 2016

Sitecore

A Field Guide to Marketing in the IT Channel
sponsored by Intronis
WHITE PAPER: Discover insights into how managed service providers become highly effective in their marketing efforts, including which channels they use, tactics that work best, and tools that help them make marketing a priority.
Posted: 06 May 2016 | Published: 06 May 2016

Intronis

The Sales Pros Ultimate Guide to Cold Calling
sponsored by Intronis
WHITE PAPER: In this white paper, learn how to warm up to cold calling. Explore the basics, learn how to handle rejections, tap into 6 common cold calling situations, and finally, how to break through to prospects.
Posted: 06 May 2016 | Published: 06 May 2016

Intronis

The Sales Funnel Takes a New Shape
sponsored by SearchCRM
EBOOK: Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.
Posted: 05 May 2016 | Published: 05 May 2016

SearchCRM

Is Account-Based Marketing Right for Your Company?
sponsored by Act-On Software
EGUIDE: Download this exclusive e-guide to weigh the strengths and cautions of account-based marketing. Additionally, learn the 8 basic steps to creating an account-based marketing program.
Posted: 05 May 2016 | Published: 29 Apr 2016

Act-On Software

A 5-Step Guide for Creating a Lead Scoring Program
sponsored by Act-On Software
EBOOK: This e-book is your guide to putting a lead scoring program in motion to help you rank and prioritize leads, uncover hidden sales opportunities, and much more. Learn how to set one up in 5 steps.
Posted: 03 May 2016 | Published: 31 Dec 2014

Act-On Software

The State of the Digital Business Transformation in Australia & NZ
sponsored by SAP
WHITE PAPER: Prepping your organization and infrastructure for the challenges of a digital conversion may seem like an obstacle, but the rewards are worth it. Discover details on five ways to get there by creating a long-term digital strategy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

4 Ways to Get Marketing Automation Right the First Time
sponsored by Act-On Software
WHITE PAPER: Discover 4 steps you can take to guide an efficient implementation of your marketing automation solution. Ensure a positive launch and ongoing successes by choosing the right time to implement, avoiding the main cause of failure, and more.
Posted: 03 May 2016 | Published: 03 May 2016

Act-On Software

Lead Generation and Management for SMB Sales and Marketing
sponsored by Act-On Software
RESEARCH CONTENT: Take a look at the factors behind successful lead-gen strategies and tactics, with findings most pertinent to the SMB marketer and sales director. Uncover the 4 essential action items of marketers and sales teams that are intent on success.
Posted: 03 May 2016 | Published: 31 Dec 2014

Act-On Software

Rethink Marketing Automation: Build Brand Equity, Drive Demand & Expand Customer Relationships
sponsored by Act-On Software
WHITE PAPER: Is demand gen still the rockstar of marketing? Explore survey results to see if it's most responsible for producing marketing results. Learn how top performing organizations vs. laggards approach alignment, brand marketing, customer marketing, and demand gen.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

Critical Links for Sales & Marketing Success
sponsored by Act-On Software
WHITE PAPER: This report demonstrates the clear relationship between marketing and sales alignment and revenue performance. Uncover the link between alignment and revenue by exploring how other organizations are using technology to meet their goals.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

What Sales Should Really Expect from Marketing Automation
sponsored by Act-On Software
WHITE PAPER: This research report examines how marketing automation tools can overcome the top challenges sales reps face today. Learn what you can really expect from marketing automation software.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Act-On Software

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

4 Steps to Create Targeted, Personalized, and Timely Marketing Messaging
sponsored by IBM
RESOURCE: Many companies struggle to create personalized, timely offers out of consumer data. This resource explains how you can maximize the value of customer information with a consumer data management and marketing analytics platform. Discover how you can improve the customer experience and boost your market share.
Posted: 23 Mar 2016 | Published: 31 May 2015

IBM

Making Big Data Smaller to Deliver Valuable Insights
sponsored by Hewlett-Packard Enterprise
VIDEO: View this brief video to learn about the big data strategy that allowed a purchase intelligence provider to help advertisers reach new customers and more accurately measure their marketing ROI. Discover how you can dramatically reduce the amount of time spent on data analysis.
Posted: 17 Mar 2016 | Premiered: 19 Oct 2015

Hewlett-Packard Enterprise

5 Ways to Improve Business Agility
sponsored by Mitel Networks Limited
WHITE PAPER: If your organization is to remain competitive, then the ability to anticipate change and adapt quickly is critical. With each new technology, the world gets smaller and communication becomes easier. Take advantage of emerging opportunities to give your business a competitive edge.
Posted: 11 Mar 2016 | Published: 31 Dec 2014

Mitel Networks Limited

How to Set Up a Lead Nurturing Framework
sponsored by Microsoft
WHITE PAPER: This e-book shows you how you can set up a formal framework for lead nurturing campaigns, enabling more transparency between sales and marketing in all stages of the buying process.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

How Social Business Builds A Better Customer Experience
sponsored by Infor
WHITE PAPER: Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

From Valuable to Vital: Why Companies Are Getting Serious About Social Media
sponsored by Infor
WHITE PAPER: What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius
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MARKETING DEFINITION (continued): …  more cost-effective over time.As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are not.Consumers researching their buying decisions … 

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