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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Definition continues below.
Marketing Reports
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When Content Meets Commerce: How to Make it a Perfect Relationship
sponsored by Sitecore
WHITE PAPER: This white paper examines the biggest obstacles to uniting web content management (WCM), marketing, and online commerce systems. Uncover the 3 secrets to success when it comes to transforming the digital customer experience.
Posted: 07 Dec 2016 | Published: 30 Nov 2016

Sitecore

12 Steps to a Wildly Successful Webinar
sponsored by Cisco Systems, Inc.
WHITE PAPER: If you're ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started.
Posted: 28 Nov 2016 | Published: 30 Sep 2016

Cisco Systems, Inc.

Best Practices for Leveraging Online Meeting Technology
sponsored by Cisco Systems, Inc.
WHITE PAPER: With the overwhelming amount of content bombarding everyone daily, you need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads.
Posted: 28 Nov 2016 | Published: 30 Sep 2016

Cisco Systems, Inc.

The Future of Advertising
sponsored by Accenture
RESEARCH CONTENT: Learn how buyers and sellers of digital advertising are working to achieve their targets in the coming years. From improving ROI to using analytics to target ads, the digital revolution in advertising can be a massive resource, or a huge challenge.
Posted: 17 Nov 2016 | Published: 17 Nov 2016

Accenture

Multimedia Ad Sales: What to Expect in New Age of Digital Advertising
sponsored by Accenture
DATA SHEET: Marketers are adjusting their plans to adapt to digital advertising's take over. Find out what to expect from the age of digital advertising and what to look for in a multimedia ad sales tool. Learn about the tools that marketers will be using and the demands in efficiency, predictability and measurability that they'll be expecting to work with.
Posted: 14 Nov 2016 | Published: 14 Nov 2016

Accenture

8 Steps to Creating an Effective Holiday Marketing Campaign
sponsored by Marketo
WHITE PAPER: This guide is designed to help marketers face the challenge of standing out in the holiday season, capturing consumers' attention with fun, relevant, and personalized campaigns in order to drive revenue. Discover 8 steps that cover how to plan and run an effective holiday marketing campaign.
Posted: 24 Oct 2016 | Published: 31 Dec 2015

Marketo

Top CRM Lead Management Providers: An Analyst Report
sponsored by Marketo
RESEARCH CONTENT: This Magic Quadrant report by Gartner evaluates 17 CRM lead management providers to help IT leaders make the right choice for their company, in collaboration with marketing, sales, and digital commerce leaders. Uncover an extensive comparison of CRM products and learn who the top performers were in customer experience, innovation, and more.
Posted: 24 Oct 2016 | Published: 06 Sep 2016

Marketo

The Path to 2020: Marketers Seize the Customer Experience
sponsored by Marketo
WHITE PAPER: Access this expert report to learn what is in store for customer experience over the next three years. Take away the top 5 insights gained from almost 500 CMOs and senior marketing executives and what you can do to future and what they are doing to pioneer the future.
Posted: 21 Oct 2016 | Published: 21 Oct 2016

Marketo

The Definitive Guide to Marketing Automation
sponsored by Marketo
EBOOK: With the rise of digital and omnichannel marketing, marketing automation is one of the most important investments you'll need to consider in the next year. Here's the comprehensive guide to marketing automation that gives you everything you need to know to lay out a roadmap to success.
Posted: 20 Oct 2016 | Published: 31 Dec 2013

Marketo

The Digital Marketer’s Guide to Resource and Budget Allocation Across Channels
sponsored by Marketo
EBOOK: Typical adults consume 9.8 hours of media per day, exposing themselves to thousands of ads and weakening the effect of each one. Access this e-book to learn how to get ahead of the digital media advertising trend coming in 2017, several best practices, considerations, and more.
Posted: 20 Oct 2016 | Published: 31 Dec 2015

Marketo

Revolutionizing the Commerce Experience: Five Key Benefits of Integrating Content and Commerce
sponsored by Sitecore
WHITE PAPER: 40% of consumers buy more from retailers who provide a personalized omnichannel shopping experience, but most businesses are failing to provide this. Access this white paper to learn why integrating your content and commerce systems is the key to success and 5 major benefits you'll realize in doing so.
Posted: 19 Oct 2016 | Published: 19 Oct 2016

Sitecore

Case Study: How Secrid Stays Connected to Sell Globally
sponsored by NetSuite
VIDEO: Watch this 2 minute case study to learn how Secrid, a secure wallet designer based in the Netherlands, uses a platform to sell their products around the world and coordinate with sales teams in an easy-to-navigate environment.
Posted: 17 Oct 2016 | Premiered: 16 Mar 2016

NetSuite

Case Study: Cloud-Based Business Software Helps International Marketing Company Grow
sponsored by NetSuite
CASE STUDY: Today's workforce is more diverse and dispersed than ever, so your business should provide a single unified business platform. Learn how YouGov, an international market research firm, adapted and benefitted from a cloud-based system. Access this case study to discover how they kept costs low, eased integration and more.
Posted: 17 Oct 2016 | Published: 17 Oct 2016

NetSuite

Top 10 Global Bank Securely Extends Internal Content Systems to External Investors
sponsored by IntraLinks, Inc
CASE STUDY: Business expansion is a good sign, but it comes with operational growing pains. This case study details how a top 10 global bank implemented a secure collaboration solution to meet the increasing requirements of its growing sales teams and share sensitive documents from SharePoint, Salesforce, and Oracle systems with external investors.
Posted: 12 Oct 2016 | Published: 31 Aug 2016

IntraLinks, Inc

Creating Personalized Marketing
sponsored by IBM
CASE STUDY: Personalized marketing has fostered a deeper sense of loyalty and greater customer engagement. Access this case study to see how one company gained an 8% boost in inbound conversion, reduced the risk of customer churn, and more.
Posted: 22 Sep 2016 | Published: 31 May 2016

IBM

The CMO Perspective: Global C-suite Study
sponsored by IBM
EBOOK: In this research study, drawing from the responses of 5,247 C-suite executives, you'll learn what techniques a multitude of enterprises have found promising for honing their competitive edge in customer experience management such as experimenting with collaborative business models, increasing one-on-one customer communication and more.
Posted: 21 Sep 2016 | Published: 29 Jan 2016

IBM

Beyond Mobile: Building a Successful Omnichannel Strategy
sponsored by CA Technologies
EBOOK: 42% of customers do their online research in-store. A strong omnichannel presence is no longer luxury, it's a necessity. Learn how to optimize your strategy to improve customer experiences.
Posted: 01 Sep 2016 | Published: 29 Jul 2016

CA Technologies

Simplify Your Operations to Deliver Quality Web Experiences
sponsored by Akamai
WHITE PAPER: Delivering web experiences that meet growing customer expectations while also keeping sites and services simple for end users is difficult. Learn how you can foster collaboration across your teams, provide quality customer experiences, and overcome IT complexities by leveraging APIs and highly available apps.
Posted: 11 Aug 2016 | Published: 30 Jun 2016

Akamai

The True Impact of Tags: IT’s Guide to Third Party Monitoring
sponsored by Catchpoint Systems Inc.
WHITE PAPER: This resource addresses the impact various third parties have on enterprise sites. You'll learn about the challenges IT/Ops faces in order to meet both business and performance expectations.
Posted: 05 Aug 2016 | Published: 05 Aug 2016

Catchpoint Systems Inc.

5 Must-have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE: There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
Posted: 29 Jul 2016 | Published: 26 Jul 2016

Marketo

Top Email Marketing Blunders and How to Avoid (and Recover From) Them
sponsored by Marketo
EBOOK: This ebook reviews the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and how to prevent (and fix) these types of mistakes.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

Marketo

The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
WHITE PAPER: Generic emails are a good way to alienate potential leads. Email marketing needs to be as engaging as possible in a market which bombards customers on a daily basis. Access this comphrensive guide to create the most engaging email marketing strategy possible.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

Marketo

Jumpstart Revenue Growth with Sales and Marketing Alignment
sponsored by Marketo
WHITE PAPER: Half of a sales department's time is spent on unproductive prospecting, ignoring as much as 80% of marketing leads. How do you increase the alignment between sales and marketing? Read on to learn about 5 easy steps to incorporate into your strategy for better alignment, better collaboration, and better sales.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

Marketo

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016

Bazaarvoice

Salesforce Marketing Cloud Takes Customers Personally
sponsored by Salesforce.com
EBOOK: Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally.
Posted: 30 Aug 2016 | Published: 29 Aug 2016

Salesforce.com
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MARKETING DEFINITION (continued): …  more cost-effective over time.As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are not.Consumers researching their buying decisions … 

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