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Personalization

-- 13 Vendor Reports | 7 Products

DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored to specifically target each individual consumer. Personalization is a means of meeting the customer's  … 
Definition continues below.
Recent Vendor Reports on Personalization
Is Your Network Ready? - Meeting the Challenges of Today's New Communications Environment
sponsored by Alcatel-Lucent
WHITE PAPER: Building on the solid foundation of advanced, comprehensive network design, the service provider will mitigate the inherent risks associated with transformation, bring new services to market and enhance customer experience.
Posted: 22 Aug 2008 | Published: 22 Aug 2008
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Desktop Delivery: Making Desktop Virtualization Work
sponsored by Citrix
WHITE PAPER: This whitepaper discusses Desktop Virtualization and the impact on desktop management.
Posted: 20 Aug 2008 | Published: 20 Aug 2008
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The Messaging Innovation Imperative: The Rise of Individualized RSS as Personalized Messaging Medium
sponsored by Silverpop Systems Inc.
WHITE PAPER: This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them.
Posted: 12 Aug 2008 | Published: 01 Jan 2005
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How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
sponsored by Silverpop Systems Inc.
WHITE PAPER: Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: 08 Aug 2008 | Published: 01 Jan 2006
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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
sponsored by Silverpop Systems Inc.
WHITE PAPER: This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Enabling the Agile Enterprise Through Corporate Performance Management
sponsored by PricewaterhouseCoopers
WEBCAST: IT executives are turning to integrated business intelligence (BI) and performance management solutions to achieve management excellence. Explore our virtual trade show on Enterprise Performance for advice from industry experts.
Posted: 10 Jul 2008 | Premiered: Available On Demand
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Vestcom International: Personalization Drives Repeat Business
sponsored by Exstream Software
CASE STUDY: Vestcom International is a New Jersey-based firm that offers end-to-end personalized communication solutions. Vestcom used Exstream Software's Dialogue solution to design a sophisticated relationship management program that is fostering...
Posted: 24 Apr 2008 | Published: 01 Jan 2004
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Enterprise Personalization for the Insurance Industry
sponsored by Exstream Software
WHITE PAPER: In today's highly competitive environment, providing timely and relevant policyholder communications is critical. Exstream Software's Dialogue enterprise personalization solution allows insurers to create, manage, and deliver the fu...
Posted: 24 Apr 2008 | Published: 01 Apr 2004
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Improving Customer Experience in the Insurance Industry - Leveraging the Power of an Enterprise Personalization Platform
sponsored by Exstream Software
WHITE PAPER: The purpose of this paper is to discuss the importance of an enterprise personalization platform that streamlines front-end and back-end document creation processes for straight-through processing, while allowing you to leverage custome...
Posted: 24 Apr 2008 | Published: 01 Aug 2006
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Why Business Rules: A Case for Business Consumers of Information Technology
sponsored by ILOG, Inc.
WHITE PAPER: This paper examines the relationship between business and IT groups within the typical enterprise and explores how the implementation of a Business Rules Management System (BRMS) allows both groups find common ground.
Posted: 10 Apr 2008 | Published: 01 Mar 2006
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View All Personalization Vendor Reports »
 
 
PERSONALIZATION DEFINITION (continued): …  needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy.

Personalization in some ways harkens back to an earlier day, by making consumer relationships more closely tailored to the individual. If you've ever bought a book from Amazon, for example, the next time you visit they will - like a friendly and helpful sales clerk - greet you by name and tell you about … 
Personalization definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary

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