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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, and Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
1 - 25 of 45 Matches Previous Page  |  Next Page
What Every IT Manager Should Know About Users' Real Need for BI
sponsored by Tableau Software
WEBCAST: In today’s marketplace, the half-life of BI is typically shorter than the life of the project needed for its implementation. This means that companies are getting a continual negative return on their BI investment.
Posted: 28 Oct 2009 | Premiered: 28 Oct 2009


How to expand enterprise reporting and capitalize on the benefits of BI
sponsored by Sybase, Inc.
PODCAST: Is your organization making the most of BI and reporting projects? Find out how to improve your enterprise reporting with best practices advice and tips from BI expert Kimberly Nevala of Baseline Consulting.
Posted: 27 Oct 2009 | Premiered: 27 Oct 2009


Business Intelligence Solution for Web Infrastructure Open the Door to Better Decisions
sponsored by Sun Microsystems, Inc.
WEBCAST: Composed of Sun hardware systems and commercial open-source solutions Pentaho for BI and data integration, and Infobright, built on MySQL, for data warehousing, this solution comes in two customizable recommended configurations to fit your data requirements and budget -- and ease deployment.
Posted: 26 Oct 2009 | Premiered: 26 Oct 2009


Focusing on High-Tech Manufacturers
sponsored by Infor CRM
WHITE PAPER: This paper explores the idea that to effectively compete today and into the next generation, high-tech manufacturers must rethink their customer relationship management (CRM) strategies. Read on to learn the three strategies high-tech manufacturers must do if they want to be profitable tomorrow and in the years to come.
Posted: 23 Oct 2009 | Published: 23 Oct 2009


Next Generation Customer Focus: Strategies and Business Activities Necessary for World-Class Performance and Success
sponsored by Infor CRM
WEBCAST: This paper focuses on consumer products manufacturers and the strategy of customer-focused innovation, exploring NGM study questions and examines business areas where customer-focused innovation has potential to influence performance outcomes. Read on to learn how ways to effectively identify and satisfy customer demand.
Posted: 23 Oct 2009 | Premiered: 23 Oct 2009


The Case for Investing in Business Analytics Technology
sponsored by SAS Institute Inc.
WEBCAST: Tune in to this webcast – featuring insights from Dan Vesset, IDC's Vice President of Business Analytics – and learn how business analytics drives customer retention.
Posted: 23 Oct 2009 | Premiered: 23 Oct 2009


In-database Analytics Demystified
sponsored by Sybase, Inc.
PODCAST: In this podcast, listeners will hear a vendor-neutral, executive overview of in-database analytics technology from independent expert Rick Sherman. Find out how the technology works -- and how companies are leveraging it for improved operational efficiency and other business benefits.
Posted: 21 Oct 2009 | Premiered: 21 Oct 2009


Winning in Today's Environment: Six Imperatives for the Chief Sales Officer
sponsored by Oracle Corporation
WHITE PAPER: Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


7 Ways to Inspire Customer Loyalty with Voice of the Customer (VOC) Initiatives
sponsored by Vovici
WHITE PAPER: In the most challenging economic environment in generations, organizations are more focused than ever on retaining customers and maintaining existing revenue. Many businesses have put significant resources into implementing CEM and VOC programs. Read on to learn seven ways to inspire customer loyalty using these VOC initiatives.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


Customer Experience IQ Report
sponsored by Vovici
WHITE PAPER: The Customer Experience IQ (CEIQ) report identifies the six secrets of highly effective customer experience programs that every company can use to create true customer loyalty. Read this paper to learn which customer experience programs that organizations have implemented are most effective at driving customer loyalty.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


7 Habits of Highly Successful Surveys
sponsored by Vovici
WHITE PAPER: Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more!
Posted: 20 Oct 2009 | Published: 20 Oct 2009


Virtual Seminar Session: The Case for Investing in Business Analytics Technology
sponsored by SAS Institute Inc.
WEBCAST: This webcast -- featuring insights from Dan Vesset, IDC’s Vice President of Business Analytics – delves into why so many organizations are turning to query and reporting, advanced analytics, and data warehousing technology and services to automate and support decision-making processes.
Posted: 20 Oct 2009 | Premiered: 20 Oct 2009


The Technology of Innovation: Using CRM to Enable Customer-Centric Innovation
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: This white paper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools. It explains how businesses can use CRM to foster and implement customer-centric innovation, enhancing the customer experience.
Posted: 19 Oct 2009 | Published: 19 Oct 2009


CA Standardizes Business Intelligence and Reporting Infrastructure with BusinessObjects Enterprise XI
sponsored by SAP America Inc
CASE STUDY: Find out how CA used the same SAP BusinessObjects tool across multiple products to reduce their customers' costs and reduce the time it takes them to create their own customized reports.
Posted: 13 Oct 2009 | Published: 13 Oct 2009


How to Embrace CRM and Make it Succeed in Your Organization
sponsored by SYSPRO
WHITE PAPER: This White Paper shows you how the Customer Relationship has changed and what companies are doing to secure those customers.
Posted: 12 Oct 2009 | Published: 12 Oct 2009


Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
PRESENTATION TRANSCRIPT: This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 05 Oct 2009 | Published: 05 Oct 2009


Customer Relationship Management: The Winning Strategy in a Challenging Economy
sponsored by Microsoft
WHITE PAPER: In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve.
Posted: 15 Sep 2009 | Published: 15 Sep 2009


The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success
sponsored by Microsoft
WHITE PAPER: This white paper explains the importance of flexible software architecture, and how the right CRM solution can support and even advance an organization’s ability to evolve in lock-step with changes as they occur--enabling them to attain and maintain a competitive advantage.
Posted: 14 Sep 2009 | Published: 14 Sep 2009


CRM and Social Networking: Engaging the Social Customer
sponsored by Microsoft
WHITE PAPER: As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
Posted: 14 Sep 2009 | Published: 14 Sep 2009


Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
WEBCAST: This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009


Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
PODCAST: This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009


Introduction to Microsoft Dynamics CRM Online
sponsored by Microsoft
WEBCAST: This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Using Microsoft Dynamics CRM and the Federated Model for Consolidated Pipeline Forecasting and Reporting
sponsored by Microsoft
WEBCAST: View this webcast to learn how the federated model can help business units operate customized CRM systems while synchronizing to a central application. We explore how the server stores enterprise-pertinent information from all CRM systems, thus supporting executives responsible for achieving overall sales goals.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention
sponsored by Infor CRM
EBOOK: In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on.
Posted: 09 Sep 2009 | Published: 09 Sep 2009


Microsoft Dynamics Webcast: Beyond the Boundaries of Traditional CRM
sponsored by Microsoft
WEBCAST: Watch this webcast to learn the concrete ways Microsoft Dynamics CRM can help you attain a 360-degree view of your customers.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009

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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 
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