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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Customer Analytics Enrich Customer Journey Design
sponsored by IBM
WHITE PAPER: It's challenging to transform massive amounts of diverse customer information into actionable insights. Uncover key insights from a survey conducted with over 1000 global executives about customer analytics. Discover how you can proactively guide marketers and sales reps to drive revenue, shorten time to value, and more.
Posted: 27 May 2016 | Published: 27 May 2016

IBM

Five Drivers of the Successful Modern Sales Force
sponsored by Oracle Corporation
VIDEO: Today's customers are more connected, more empowered, and have more choice than ever before, so it's essential you find new ways to target prospects. Discover what a successful, modern sales force looks like, and unveil 5 ways to reach the connected, informed buyer.
Posted: 23 May 2016 | Premiered: 21 Nov 2014

Oracle Corporation

Understanding Advanced Analytics to Build a Stronger Customer Experience
sponsored by Microsoft
WHITE PAPER: By offering more with advanced analytics, retailers can keep customers happy, loyal, and profitable. Explore ways to acquire the most valuable customers, create more personalized campaigns, increase sales, and more.
Posted: 19 May 2016 | Published: 19 May 2016

Microsoft

An End to "Do-It-Yourself" IoT Product Management
sponsored by Xively by LogMeIn
RESOURCE: Discover a connected product management platform that can cut down on time spent on IoT infrastructure and data management, empowering enterprises to focus instead on the bigger picture strategy.
Posted: 19 May 2016 | Published: 03 May 2016

Xively by LogMeIn

New Year, New Focus: How Customer Context Improves Customer Experience
sponsored by Sitecore
WEBCAST: Consider this: 82% of customers stopped doing business with brands due to a bad experience, and 79% of customers tell others about their bad experience. Clearly, it's time to stop talking about customer centricity and do something about it.
Posted: 19 May 2016 | Premiered: May 19, 2016

Sitecore

Context Is Next: Are You Ready for the Next Wave in Marketing?
sponsored by Sitecore
WEBCAST: This webinar, presented by Scott Anderson, CMO at Sitecore, will explore how visionary context marketers are shifting their mindset and acquiring the necessary technology to understand every customer and use that intelligence to shape every experience at scale, in real-time. Tune in now.
Posted: 19 May 2016 | Premiered: Feb 2, 2016

Sitecore

Chester Zoo: Educating with the Help of Sitecore® Mobile Technology
sponsored by Sitecore
CASE STUDY: Six years ago, a member of Chester Zoo's digital team identified the unstoppable rise of mobile users in analytics reports. Access this case study video and PDF to learn how this pioneering digital team has managed the rapid growth of user mobility before, during, and after every zoo visit.
Posted: 18 May 2016 | Published: 18 May 2016

Sitecore

The Science Behind Sales Performance
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Examine how using detailed, real-time insight into sales performance can help you hit and exceed revenue targets in fiercely competitive markets. Learn how this analytical approach can help you get the right coverage for the right territories, align individual targets with top-level strategy, and more.
Posted: 18 May 2016 | Published: 18 May 2016

Oracle Corporation UK Ltd

Could IoT be the Secret Sauce of Competitive Advantage in Business?
sponsored by Microsoft
EGUIDE: How can you optimize your content by taking advantage of new volumes of Internet of Things data? In this expert e-guide, Geoffrey Bock reveals a step-by-step process to effectively manage Internet of Things content and provide more engaging customer experiences.
Posted: 17 May 2016 | Published: 10 May 2016

Microsoft

Kenya Airways Delivers a Unified Voice to the Customer
sponsored by Oracle Corporation
VIDEO: Julie Mandu, Customer Care Manager of Kenya Airways, discusses why seamlessly integrating a range of cloud-based CRM, sales, and marketing tools helps them to deliver a unified voice to their customers, enable visibility into the sales workflow, and more.
Posted: 17 May 2016 | Premiered: 24 Mar 2016

Oracle Corporation

Tamer Group Drives Growth with Sales Intelligence
sponsored by Oracle Corporation
VIDEO: Tamer Group, a leading pharmaceutical organization in Saudi Arabia, discusses how the analytics function of a cloud-based sales tool helps them drive growth. Plus, learn how the mobile app increases sales productivity and effectiveness.
Posted: 13 May 2016 | Premiered: 13 May 2016

Oracle Corporation

Best Practices of Best-in-Class IT Organizations
sponsored by Pluralsight
WHITE PAPER: What sets best-in-class IT organizations apart from their competition? Aberdeen Group's report on top-performing IT organizations reveals best practices to help you limit downtime events, reduce recovery time, and optimize application availability.
Posted: 12 May 2016 | Published: 30 Nov 0002

Pluralsight

CRM: The Key to Making Customer Relationships Extend and Expend
sponsored by Infor
WHITE PAPER: Focusing on existing customers requires a shift to a customer-centric business model. Uncover ways to help your CRM expand its power to its full potential so you can build longer, more profitable customer relationships.
Posted: 12 May 2016 | Published: 12 May 2016

Infor

3 Sales Fights You Can't Afford to Lose
sponsored by Oracle Corporation
WHITE PAPER: Explore 3 sales tactics to knock out poor performance and lock in revenue. Learn how you can give uncertainty the one-two and start acting on actionable intelligence to guard your future.
Posted: 12 May 2016 | Published: 12 May 2016

Oracle Corporation

Is Your Supply Chain Nearing the End of its Shelf Life?
sponsored by Every Angle
RESOURCE: How can you ensure that your supply chain isn't becoming obsolete? Discover why simple supply chains just won't cut it for much longer, and learn how you can make your supply chain more agile in order to execute and deliver on your organization's overall business strategy and vision.
Posted: 12 May 2016 | Published: 12 May 2016

Every Angle

Car Manufacturers Transform into Mobility Service Providers with IoT Data
sponsored by Hewlett-Packard Enterprise
VIDEO: This brief video reveals how car manufacturers can provide highly personalized offers to users with Internet of Things data. Discover how you can monitor performance and updates products already in the field to ensure an optimal customer experience.
Posted: 12 May 2016 | Premiered: 09 Feb 2016

Hewlett-Packard Enterprise

How the Internet of Things Will Reshape Enterprise Operations and Consumer Applications
sponsored by IBM
EGUIDE: How will the expansion of the Internet of Things (IoT) influence the workplace and the consumer sphere? This two-part e-guide explains how the IoT will impact supply chain management in the near future and explores how IoT devices will transform enterprise and consumer applications alike.
Posted: 11 May 2016 | Published: 06 May 2016

IBM

8 Ways Big Data and Analytics Can Make You a Better Marketer
sponsored by Oracle Corporation
WEBCAST: How can you capitalize on customer data to deliver optimal experiences and stay ahead of the competition? This brief video reveals an analytics strategy that can help marketers boost performance and drive greater revenue.
Posted: 11 May 2016 | Premiered: May 11, 2016

Oracle Corporation

Real-time Analytics: Separating Hype from Reality
sponsored by Every Angle
RESOURCE: When you value up-to-date information above all else, you risk overemphasizing a single snapshot of time and losing sight of the bigger picture. This resource separates hype from reality when it comes to real-time analytics. Discover key advice on how to make smarter decisions rather than just faster ones.
Posted: 10 May 2016 | Published: 10 May 2016

Every Angle

Sales Performance Management: How to Improve Visibility into the Sales Process
sponsored by IBM
EGUIDE: Many enterprises still rely on spreadsheets to track sales compensation, but this process often prevents sales reps from understanding their performance. This expert e-guide explores how sales performance management software can empower you to get deeper insights into the sales process and better align products or services to customers' needs.
Posted: 09 May 2016 | Published: 28 Apr 2016

IBM

Quickly Convert Sales Data into Insight, Identify Patterns, and Resolve Problems
sponsored by Oracle Corporation
WHITE PAPER: How can you quickly figure out what causes dips in sales performance? Discover a cost-effective strategy that can help you efficiently extract insight with data visualization. Learn how you can quickly load your own data, leverage gold-standard corporate data, use predictive modeling, and more.
Posted: 09 May 2016 | Published: 09 Sep 2015

Oracle Corporation

Cloud Analytics Empowers Business Users to Quickly Analyze Big Data
sponsored by OpenText
WHITE PAPER: As more and more information is generated about your customers, markets, and operations, how can you efficiently manage the new volumes of data to gain timely insights? Discover a big data analytics platform that can enable you to quickly blend data from disparate sources and empower everyday users to use advanced analytic algorithms.
Posted: 06 May 2016 | Published: 31 Dec 2015

OpenText

Case Study: Creating a Sales Culture Focused on Standards and Efficiency
sponsored by Oracle Corporation
VIDEO: Learn how Kronos is using Oracle CPQ Cloud to shorten sales cycles, win opportunities, and save millions. Discover how their sales processes went from the wild west to a culture focused on standards and efficiency.
Posted: 05 May 2016 | Premiered: 04 Mar 2015

Oracle Corporation

Microsoft Dynamics CRM: Comparing 2016 to 2015
sponsored by TechData Corporation
WHITE PAPER: What are the latest features in Microsoft Dynamics CRM to help you deliver exceptional customer experiences? View a side-by-side features comparison for the 2016 and 2015 versions of Microsoft Dynamics CRM Online. Uncover the differences for features, like: information discovery, SMS marketing, social CRM, and more.
Posted: 05 May 2016 | Published: 05 May 2016

TechData Corporation

Your Expert Guide to Picking the Right Big Data Analytics Tool
sponsored by Hewlett-Packard Enterprise
EGUIDE: Big data analytics can empower users to derive business value from massive amounts of varied data, but not every big data analytics tool is a good fit for every organization. This expert e-guide reveals how to choose the right big data analytics product to fit your enterprise's specific needs.
Posted: 25 May 2016 | Published: 16 May 2016

Hewlett-Packard Enterprise
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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