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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Turning Social Sentiment into Opportunity
sponsored by Microsoft
WHITE PAPER: This humorous white paper explores social listening for marketing. Discover how quantifiable metrics reveal the ways your products, promotions, and marketing messages are resonating with your target audiences.
Posted: 02 Oct 2015 | Published: 02 Oct 2015


Dell: Refocusing Sales Team by Providing more Accurate and Timely Information
sponsored by Dell, Inc. and IntelĀ®
VIDEO: Discover what solution enabled Dell to bring together multiple data sources and simplify its KPIs to better drive daily decision making and free up sales people for more customer-centric interactions. Access this brief video to hear directly from the decision makers at Dell and learn just what impact this solution had on their sales team.
Posted: 01 Oct 2015 | Premiered: 01 Oct 2015

Dell, Inc. and IntelĀ®

Mass Adoption of the Internet of Things Will Create New Opportunities and Challenges for Enterprises
sponsored by Covisint
WHITE PAPER: In this report, top analysts reveal details on the adoption and direction of IoT. Read on and discover how IT leaders can develop successful IoT strategies and deliver value across the enterprise with this technology.
Posted: 30 Sep 2015 | Published: 27 Feb 2015

Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by Hewlett-Packard Company
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 22 Sep 2015 | Published: 30 Jan 2015

Hewlett-Packard Company

Predictive Analytics Powered with Hadoop
sponsored by Hortonworks
WHITE PAPER: This partner brief discusses how businesses of any size can achieve predicative analytic capabilities to help them anticipate and address customer desires. Discover how your organization can build insights to precisely target each customer, offer individualized recommendations, and proactively serve new needs on any channel.
Posted: 22 Sep 2015 | Published: 22 Sep 2015


How to Get (and Stay!) Ahead of the Mobile Consumer with 5 Tips
sponsored by Harte Hanks
WHITE PAPER: This article talks about ways you can keep up with your mobile audience and deliver an optimal customer experience despite disruptions. Get insights on five useful topics ranging from customer data to compelling content.
Posted: 18 Sep 2015 | Published: 12 Aug 2015

Harte Hanks

Improving the Customer Connection: Grow your Business, Customer Satisfaction and Loyalty with a Customer-Centric Marketing Approach
sponsored by Hewlett-Packard Company
WHITE PAPER: The following white paper explains how a thoughtful CRM and BI strategy can assist organizations in their efforts to determine customers' needs as well as personalize outreach initiatives.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

Hewlett-Packard Company

Research Report: What Makes a Winning Sales Team in 2015?
sponsored by
RESEARCH CONTENT: What does the age of buyer sophistication mean for today's sales teams, and which practices separate thriving sales leaders from those merely treading water? Access this research report, which synthesizes responses from 2372 global sales leaders to determine 4 key trends for the present and future of the sales industry.
Posted: 17 Sep 2015 | Published: 17 Sep 2015

Case Study: Vestas Turns Climate into Capital with Big Data
sponsored by IBM
CASE STUDY: In this brief case study, learn how one wind turbine service provider used big data and predictive analytics to boost more accurate decision-making, leading to business case certainty for their customers.
Posted: 11 Sep 2015 | Published: 31 Oct 2011


5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

Infographic: Why You Need Anytime, Anywhere Service
sponsored by Oracle Corporation
RESOURCE: Access this infographic to discover how an omnichannel approach can allow your customers to receive the best service possible on any device, anytime. Learn the drawbacks to a siloed approach and foster loyalty through a speedy friendly response to your customers.
Posted: 09 Sep 2015 | Published: 09 Sep 2015

Oracle Corporation

Embracing Digital Technology to Deliver Better Business Outcomes
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This report invites you to build a business case for your organization's transformation to a digitized customer experience strategy. Uncover methodologies that will initiate a personalized approach to your audience's journey.
Posted: 27 Aug 2015 | Published: 27 Aug 2015

Interactive Intelligence, Inc.

Growth Strategies for the Next-Generation Retailer
sponsored by IBM
WHITE PAPER: This report offers retail organizations in-depth, pragmatic suggestions for proceeding with key growth initiatives. Uncover ways to think outside your existing box when you implement BI and analytics technologies, pursue emerging markets, and more.
Posted: 12 Aug 2015 | Published: 31 Oct 2014


Enable Your Digital Value Chain with a Digital Business Platform
sponsored by SAP America, Inc.
WHITE PAPER: This white paper discusses how to create innovative business models, optimize business processes, and improve agility to avoid missing sales and profits in the digital era. By learning how to simplify these strategies, you can run your business in real-time.
Posted: 10 Aug 2015 | Published: 10 Aug 2015

SAP America, Inc.

FAQ: Integrated Business Strategy
sponsored by SAP America, Inc.
WHITE PAPER: The following FAQ guide covers dozens of common questions from business users who seek to optimize data management, business processes, CRM and other functions. Read on and learn what an integrated business strategy can achieve.
Posted: 10 Aug 2015 | Published: 29 May 2015

SAP America, Inc.

Speed, Scale, Security: Orchestrating a Great Download Experience
sponsored by Limelight Networks, Inc.
WHITE PAPER: This white paper describes which systems, infrastructures, and processes can make your software available faster despite latency challenges. Learn how to optimize quick and efficient delivery of your files.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Limelight Networks, Inc.

Case Study: How one Retailer Association Improved Sales and their Image
sponsored by IBM
CASE STUDY: This brief case study reveals what happened when a major player in the fashion retailer industry analyzed social conversations for a full year. Discover how to note key concepts that influence brand perception and purchase decisions.
Posted: 04 Aug 2015 | Published: 30 Sep 2014


Delivering Content to the Broadcast Quality Generation
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this white paper, you'll learn why catering to tech-savvy young adults is your new business imperative. Learn which emerging technologies are needed in order to meet the growing demand for immediate content delivery.
Posted: 04 Aug 2015 | Published: 03 Aug 2015

Limelight Networks, Inc.

Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015


Deliver 3D Actionable Customer Insight and Drive Sales and Satisfaction
sponsored by IBM
VIDEO: This brief video takes you through the process of using big data and analytics to drive sales and enable customer loyalty and satisfaction. Learn advanced techniques that can let you infuse big data and analytics to create the most personalized and precise engagement strategies.
Posted: 03 Aug 2015 | Premiered: 29 Jan 2014


Delivering a Smarter Shopping Experience with Predictive Analytics
sponsored by IBM
WHITE PAPER: This white paper demonstrates how predictive analytics allow organizations to leverage insights and apply practical usage across marketing and customer experience management functions. Access now and discover how to gain true competitive advantage.
Posted: 03 Aug 2015 | Published: 31 Mar 2011


Retain and Delight Your Customers by Applying Predictive Customer Intelligence
sponsored by IBM
WHITE PAPER: The following white paper presents methods for coordinated, optimized, and effective customer interactions. Learn how predictive analytics allows users to determine the best action for each particular customer.
Posted: 03 Aug 2015 | Published: 05 Jan 2015


Real-Time Actionable Insights Made Easy
sponsored by IBM
VIDEO: This brief video demonstrates how to tap into the stream of big data generated by customer devices and hit the geospatial jackpot. Learn how to analyze data in motion so that you can see where your prospects are going, what you should offer them, and when to reach out to them.
Posted: 03 Aug 2015 | Premiered: 18 Aug 2014


2015 Guide to Retail Technologies and Strategies
sponsored by IBM
WHITE PAPER: This guide highlights effective approaches for retailers to enhance online and digital customer interactions, as well as identify financially sound business models and growth initiatives. Discover three imperatives organizations must get right and the tools to help them get there.
Posted: 03 Aug 2015 | Published: 30 Jan 2015


Global C-Suite Study: How to Enable CMOs to be Customer-Focused
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Read on and learn how to help these professionals build a robust digital marketing strategy.
Posted: 03 Aug 2015 | Published: 31 Mar 2014

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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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