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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Best Practices for Sales Development: Turning Leads into Opportunities
sponsored by Conversica
WHITE PAPER: This e-book presents real-world, proven strategies for connecting internet-age sales innovations with time-tested sales expertise. Read on to learn best practices for inbound qualifying and outbound prospecting; how to incorporate artificial intelligence into lead engagement; and more.
Posted: 24 Jul 2015 | Published: 30 Jun 2015

Conversica

Customer Experience Design: Optimising Systems for More Effective Customer Experience
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This research clearly identifies several opportunities for improvement in areas where the actual service experience for insurance customers is misaligned with their expectations. Access this white paper now to learn how you can make adjustments to cater to customer's actual experiences rather than perceived performance.
Posted: 23 Jul 2015 | Published: 31 Dec 2014

Interactive Intelligence, Inc.

Moving to the Forefront of Marketing
sponsored by Teradata
WHITE PAPER: This white paper highlights the benefits of personalization to digital marketing. Additionally, learn how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Posted: 14 Jul 2015 | Published: 14 Jul 2015

Teradata

2015 Analyst Report for Multichannel Campaign Management
sponsored by Teradata
ANALYST REPORT: Download this multichannel campaign management report - brought forth by top analysts – and receive in-depth reviews on how leading campaign management vendors currently rank. In addition, learn major marketing management themes standing out this year.
Posted: 13 Jul 2015 | Published: 13 Jul 2015

Teradata

WCM Software Expands to Incorporate CEM
sponsored by Rackspace
EGUIDE: In this white paper you'll learn how WCM software platforms are converging with CRM and CEM software to deliver services beyond traditional web publishing and shifting into customer engagement. Read now to learn how WCM's new-found capabilities can improve your CEM.
Posted: 10 Jul 2015 | Published: 10 Jul 2015

Rackspace

The Value of Experience: How the C-suite Values Customer Experience in the Digital Age
sponsored by Genesys
RESOURCE: This research report demonstrates how companies who pay more attention to customer experience initiatives have better revenue growth than their peers. Access now to get answers to 4 essential CEM questions that top sales and marketing leaders have proposed.
Posted: 08 Jul 2015 | Published: 08 Jul 2015

Genesys

Tangerine Bank: Using Technology to Make Banking Simple
sponsored by Carrington Associates
VIDEO: In this short video learn how Tangerine Bank gained the ability to quickly test, build and deploy new applications -- delivering superior customer service by shaving 4 weeks off of a 6-week mobile app delivery cycle. Access now to start developing your own CRM application strategy.
Posted: 08 Jul 2015 | Premiered: 31 May 2014

Carrington Associates

Reimagine Business User Experience
sponsored by SAP
RESOURCE: Delivering a simple, personalized and consistent user experience across devices is no longer a luxury but a necessity. Access this resource and discover how your organization can build a tailored and responsive user experience by embracing real-time analytics in the office or on the go.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

SAP

The Next Wave of Intelligent Applications
sponsored by IBM
WHITE PAPER: This white paper highlights machine learning as the next breakthrough to assist in good decision-making. Learn ways to enable your team to do highly iterative analysis that scales to large volumes of data.
Posted: 02 Jul 2015 | Published: 30 Jun 2015

IBM

Measure, Analyze and Manage: Optimizing Marketing Results with Business Analytics
sponsored by Cortell
WHITE PAPER: Marketers, relieve your top pressures. Discover how to engage the multichannel customer and create more successful campaigns by making your analytics more actionable. In addition, learn how to avoid common mistakes marketers make when building out marketing programs.
Posted: 30 Jun 2015 | Published: 30 Apr 2014

Cortell

Does your Organization Suffer from Attrition?
sponsored by Cortell
WHITE PAPER: Attrition spells out revenue loss. This brief white paper demonstrates how to pinpoint students on the verge of leaving, using predictive tools. Discover how to retain your students using several data requirements for forecasting purposes.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Cortell

The 2015 Digital Transformation Roadmap
sponsored by The Pulse Network
WHITE PAPER: This guide lays out four essential steps to collaborative content creation. From changing your attitude to motivating with data, learn how to better service your customers and your own company.
Posted: 23 Jun 2015 | Published: 23 Jun 2015

The Pulse Network

The Customer-Experience Mandate: Build Lasting Engagement with Better Websites
sponsored by Rackspace
WHITE PAPER: The following report will help CIOs, IT leaders, and senior technologists understand how to satisfy the digital customer. Discover which tools are essential for delivering the ultimate web-based customer experience.
Posted: 21 Jun 2015 | Published: 31 Dec 2014

Rackspace

Why Marketing Should Be Personal
sponsored by Adobe EchoSign
WHITE PAPER: This white paper reveals eight facets of leveraging personalization in your marketing strategy. Discover how to make intelligent use of customer data in a way that is not intrusive to your audience.
Posted: 16 Jun 2015 | Published: 31 Dec 2014

Adobe EchoSign

See What's Possible with Analytics
sponsored by Salesforce.com
RESOURCE: This interactive resource gives users a taste of analytics in real-time. Before you make the investment, access this demo and get accustomed to dashboards, sales analytics, and more.
Posted: 12 Jun 2015 | Published: 12 Jun 2015

Salesforce.com

Cloud Analytics Keynote
sponsored by Salesforce.com
WEBCAST: In the following webinar, you will learn how to have the necessary conversations for improving your customer's entire experience via analytics. Watch and understand how to refine new strategies around your business.
Posted: 12 Jun 2015 | Premiered: Oct 16, 2014, 01:01 EDT (05:01 GMT)

Salesforce.com

Integrating Predictive Capabilities to Unlock the Hidden Value of your Data
sponsored by IBM
WEBCAST: The following demo describes business analytics in action. Explore which capabilities comprise a good customer relations strategy, including customer analytics dashboards, customer retention analysis, and more.
Posted: 12 Jun 2015 | Premiered: Nov 15, 2013

IBM

Why Traditional ESPs Aren't Cutting It for Email Marketers
sponsored by Adobe EchoSign
WHITE PAPER: The information in the following white paper is derived from more than 260 surveyed email marketers. Learn current email service provider (ESP) methods from industry professionals, in addition to their challenges with existing email programs.
Posted: 12 Jun 2015 | Published: 12 Jun 2015

Adobe EchoSign

Top Analysis Tips and Tricks for 2015
sponsored by Adobe EchoSign
WHITE PAPER: The authors of this guide have scoured the digital marketing landscape to conduct interviews with leading professionals. Uncover perspective on the top analytics trends of 2015, with topics such as mobile measurement, predictive analytics, and more.
Posted: 12 Jun 2015 | Published: 12 Jun 2015

Adobe EchoSign

How Analytics Transforms Sales Performance
sponsored by Salesforce.com
WEBCAST: This webcast features two leading organizations in their process of leveraging cloud analytics. Watch and learn what it can do for sales, in terms of finding new opportunities, growing revenue and more.
Posted: 11 Jun 2015 | Premiered: Dec 17, 2014

Salesforce.com

An Analytics Overview
sponsored by Salesforce.com
VIDEO: This brief video puts the spotlight on cloud analytics. Learn the value of delivering insights to company-wide teams without the need to log IT requests, increasing the amount of pertinent questions that uncover new opportunities.
Posted: 11 Jun 2015 | Premiered: 15 Oct 2014

Salesforce.com

Improve Customer Service & Satisfaction with Big Data and Machine Learning
sponsored by Hortonworks
RESOURCE: Discover how your organization can fully capture these diverse data sets in a powerful and flexible repository allowing for rapid advanced analysis insights discovery and actionable intelligence. Access this resource now to learn how machine learning can help your Telco company take control of your data to improve customer experience.
Posted: 11 Jun 2015 | Published: 31 Dec 2014

Hortonworks

The Importance of Website Performance: Everything You Need to Know
sponsored by Melbourne IT
WHITE PAPER: In order to improve conversion rates and profitability, businesses need to invest sufficient resources to ensure that their website is efficient, quick and uses technology intelligently to deliver an outstanding customer experience both now and into the future. Find out how it's done in the following white paper.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Melbourne IT

Today's Customers Leverage Technology, and you Should Too
sponsored by Adobe EchoSign
WHITE PAPER: This white paper highlights integrated strategies as the key differentiator in leveraging customer relations to drive top-line revenue growth. Access this resource now to ensure your campaign approach is comprised of essential technologies.
Posted: 04 Jun 2015 | Published: 04 Jun 2015

Adobe EchoSign

A Step-by-Step Map to Reaching Prospects, Qualifying Leads, and Closing Deals
sponsored by Salesforce.com
RESOURCE: This infographic breaks the sales process down into three steps that will ultimately drive more sales for your organization. View now to access an extremely helpful and detailed roadmap to reaching more prospects, qualifying more leads, and closing more deals within your organization.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

Salesforce.com
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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