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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsReports
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Creating the Omnichannel Customer Experience
sponsored by [24]7 Customer Inc.
WHITE PAPER: Find out how leveraging big data, predictive analytics and real-time decision making can improve the customer experience in today's world of multi-platform, mobile and social consumers.
Posted: 23 Oct 2014 | Published: 23 Oct 2014

[24]7 Customer Inc.

5 Key Components of Successful B2B Commerce
sponsored by IBM
WHITE PAPER: Uncover the 5 areas a solution must be able to support in order to fuel B2B ecommerce effectiveness.
Posted: 21 Oct 2014 | Published: 31 Jul 2014

IBM

Deliver More Intelligent Chat
sponsored by [24]7 Customer Inc.
WHITE PAPER: Find out how predictive analytics and real-time modeling can help your business deliver more intelligent chat.
Posted: 17 Oct 2014 | Published: 17 Oct 2014

[24]7 Customer Inc.

Engineered for Success: 3 Top Ways Next-Gen Servers Support Business
sponsored by Dell, Inc. and Intel®
WHITE PAPER: This white paper outlines the three business driven strategies that next-gen servers support businesses. Learn how to achieve high levels of performance to support advanced analytics and CRM.
Posted: 14 Oct 2014 | Published: 01 Oct 2014

Dell, Inc. and Intel®

The Rise of Machine Data: Are You Prepared?
sponsored by IBM
WHITE PAPER: This whitepaper examines the steps organizations need to take in order to uncover game-changing, actionable insights from large volumes of multi-structured, in-motion data, including a real world example of how transportation industry innovators are using these techniques to create the next generation of intelligent vehicles.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

IBM

Know every customer. Shape every customer experience
sponsored by Sitecore
WHITE PAPER: Check out the following brochure to uncover a customer experience management platform that has been designed to deal with the 8 main sections of commerce. Read on to learn how to deliver a better, personalized experience, improve marketing performance, satisfaction, and more.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Sitecore

The Social Dimension of Business Analytics: Extracting Value from Customer Feedback
sponsored by Information Builders
WHITE PAPER: The following informative white paper examines the biggest issues with conventional social media and BI tools and offers insight into a social media analytics platform that can improve the value of customer data, marketing approaches, and more.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Information Builders

Getting There From Here: Moving Data Science Into the Boardroom
sponsored by SAS
WHITE PAPER: Learn how big data analytics can result in deeper customer insights, new business leads, and greater profit.
Posted: 29 Sep 2014 | Published: 29 Sep 2014

SAS

Big Digital Data, Analytic Visualization and the Opportunity of Digital Intelligence
sponsored by SAS
WHITE PAPER: Find out how analytics can help you revolutionize your digital marketing strategy.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

SAS

The Analytics Mandate
sponsored by SAS
WHITE PAPER: The following report reveals the pressure companies are under to both improve their analytics capabilities and find unique and relevant insights in their data and how leading companies are going about doing so. Read on to learn how you can take control of your analytics strategies as well.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

SAS

A Marketer’s Guide to Analytics
sponsored by SAS
WHITE PAPER: The following white paper intends to provide managers and other marketing professionals with an introduction to applying analytics to marketing so you can significantly improve outcomes.
Posted: 24 Sep 2014 | Published: 24 Sep 2014

SAS

Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
sponsored by Five9
WHITE PAPER: Learn how customer engagement analytics can help your company achieve success in customer experience management (CEM).
Posted: 23 Sep 2014 | Published: 31 May 2014

Five9

Digital Approaches for Improving the Customer Experience
sponsored by SAS
WHITE PAPER: Find out your company can turn raw data into analytical insight and data-driven actions so you can revolutionize your customer experience in order to meet today's standards
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

New Advanced Servers Deliver IT Flexibility to Your Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Broad adoption of real-time analytics, cloud solutions, big data initiatives and virtualization is transforming the data center. View this solution brief to learn more about how data centers are evolving to improve performance and agility at any scale.
Posted: 19 Sep 2014 | Published: 19 Sep 2014

Dell, Inc. and Intel®

WCM's Role in Improving Customer Experiences
sponsored by Rackspace
EGUIDE: The following expert e-guide, explore key topics to consider when refocusing web content management strategies to better meet customer expectations. Additionally, learn how integrating WCM with CRM tools can lead to a more targeted customer experience.
Posted: 18 Sep 2014 | Published: 18 Sep 2014

Rackspace

Webcast -The Business Value of Creating Exceptional Digital Experiences-Findings from IDC
sponsored by IBM
WEBCAST: Tune into the following webcast to hear from Melissa Webster, Program Vice President of Content and Digital Media Technologies for IDC and Anthony Fiorot, WW Portals and Digital Experience Solution Sales Leader for IBM Software Group as they review the findings of IDC's recent analytical report on delivering exceptional customer experiences.
Posted: 16 Sep 2014 | Premiered: Sep 16, 2014

IBM

Exceptional Customer Experiences: One Platform for Every Communication Channel
sponsored by IBM
VIDEO: The following video demo highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. Additionally, this demo explores new features coming in the platform such as renditions, new integrations, and more.
Posted: 16 Sep 2014 | Premiered: 16 Sep 2014

IBM

Key Performance Indicators in Today’s Contact Centers
sponsored by Genesys
ANALYST REPORT: Contact centers are no longer a hub for pumping out quick responses and sales in a record amount of time – they are incubators for a customer's relationship with a company. This analyst report discusses how key performance indicators (KPIs) are evolving.
Posted: 11 Sep 2014 | Published: 11 Sep 2014

Genesys

Customer experience consistency key to successful CRM
sponsored by TechTarget
RESOURCE: Customer service plays an integral role in business continuity, but in order to provide optimal customer satisfaction you need to access customer information and that takes integration, and a solid security plan. Take this brief survey and gain access to this guide showcasing a new realm of customer service that reaches far beyond the call center.
Posted: 08 Sep 2014 | Published: 18 Mar 2014

TechTarget

Expert Tips for Social CRM Strategies
sponsored by Attensity
EGUIDE: The following expert e-guide explores how organizations can most effectively leverage the social media tools at their disposal – including Twitter, Facebook and Pinterest – to build a loyal customer base and keep one step ahead of the competition.
Posted: 29 Aug 2014 | Published: 29 Aug 2014

Attensity

Querying Salesforce: How to effectively access, query and analyze Salesforce data
sponsored by Dell Software
WEBCAST: Join data management experts at Dell Software in the following webinar to learn how to more effectively access, query, and analyze Salesforce data.
Posted: 28 Aug 2014 | Premiered: Aug 28, 2014

Dell Software

Smarter Selling: Empower Sales Teams with Analytics
sponsored by Oracle Corporation
ANALYST REPORT: In this report from the Harvard Business Review, learn how advanced analytics can give sales teams the intelligence needed to better identify opportunities and go beyond customer expectations.
Posted: 20 Aug 2014 | Published: 20 Aug 2014

Oracle Corporation

Leverage Analytics to Improve Prospect Qualification and Predict Sales Success
sponsored by Oracle Corporation
RESEARCH CONTENT: According to recent research from CSO Insights, much of sales reps' time continues to be wasted on poorly qualified "opportunities." In this research report, learn how to effectively leverage data (both internal and external) and analytics to better predict sales success and cut down on selling time.
Posted: 20 Aug 2014 | Published: 20 Aug 2014

Oracle Corporation

Old-Hat Technologies Put a Cap on Customer Care
sponsored by SearchCRM
EBOOK: Contact centers are struggling to stay on top of myriad communication channels. That's why contact center upgrades are on the minds of many.
Posted: 19 Aug 2014 | Published: 19 Aug 2014

TOPICS:  CRM | CRM Analytics
SearchCRM

Gain vital insight from your data: An innovative approach to deliver mission-critical analytics
sponsored by IBM
WHITE PAPER: Learn more about the challenges of supporting business-critical analytics, and an innovative approach to tackling them.
Posted: 24 Sep 2014 | Published: 24 Sep 2014

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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