FREE MEMBERSHIP - Create your personalized Bitpipe Service!  Members: Sign in 
Search Bitpipe: 
  Search Help
Business of Information Technology  >   Business Management  >   CRM  >  

CRM Analytics

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
1 - 25 of 46 Matches Previous Page  |  Next Page
A Culture of Customer Satisfaction: How CustomerSat Feedback System is a Catalyst for Business Growth at SimplexGrinnell
sponsored by MarketTools, Inc.
CASE STUDY: This case study explores how SimplexGrinnell, a leader in fire and life-safety systems and services, has successfully employed the MarketTools CustomerSat enterprise feedback system to improve overall customer satisfaction by 210% and grow their business.
Posted: 25 Nov 2009 | Published: 25 Nov 2009


Measuring and Improving Customer Satisfaction in the Insurance Industry
sponsored by MarketTools, Inc.
ANALYST BRIEF: Learn how leading insurers use MarketTools® CustomerSat™ to gather and analyze feedback from customers to increase customer satisfaction, retain customers, and add to the bottom line.
Posted: 25 Nov 2009 | Published: 25 Nov 2009


The Total Economic Impact™ Of Progress Actional Management for Interconnected Applications
sponsored by Progress Software
ANALYST REPORT: The purpose of this study is to provide readers with a framework to evaluate the financial impact of Progress Actional on its organizations. Forrester Research, Inc.'s aim is to clearly show all calculations and assumptions used in the analysis. Readers should use this study to better communicate a business case for investing in Progress Actional.
Posted: 24 Nov 2009 | Published: 24 Nov 2009


Microsoft Podcast: Pivotal CRM Innovates with Microsoft Technologies
sponsored by Pivotal CRM, a CDC Software solution
PODCAST: This podcast explains how Pivotal 6 increases user adoption and productivity by mirroring the familiar Microsoft interface and embedding Microsoft Outlook and SharePoint within the CRM system.
Posted: 18 Nov 2009 | Premiered: 18 Nov 2009


Do-It-Yourself BI Done Right: The Secret Sauce is SaaS
sponsored by myDIALS Inc.
WEBCAST: This webcast, featuring Forrester Research, explains how Software as a Service business intelligence can deliver a more cost-effective way to get relevant information to those who need it faster than traditional business intelligence can.
Posted: 09 Nov 2009 | Premiered: 09 Nov 2009


What Every IT Manager Should Know About Users' Real Need for BI
sponsored by Tableau Software
WEBCAST: In today’s marketplace, the half-life of BI is typically shorter than the life of the project needed for its implementation. This means that companies are getting a continual negative return on their BI investment.
Posted: 28 Oct 2009 | Premiered: 28 Oct 2009


How to expand enterprise reporting and capitalize on the benefits of BI
sponsored by Sybase, Inc.
PODCAST: Is your organization making the most of BI and reporting projects? Find out how to improve your enterprise reporting with best practices advice and tips from BI expert Kimberly Nevala of Baseline Consulting.
Posted: 27 Oct 2009 | Premiered: 27 Oct 2009


Business Intelligence Solution for Web Infrastructure Open the Door to Better Decisions
sponsored by Sun Microsystems, Inc.
WEBCAST: Composed of Sun hardware systems and commercial open-source solutions Pentaho for BI and data integration, and Infobright, built on MySQL, for data warehousing, this solution comes in two customizable recommended configurations to fit your data requirements and budget -- and ease deployment.
Posted: 26 Oct 2009 | Premiered: 26 Oct 2009


Focusing on High-Tech Manufacturers
sponsored by Infor CRM
WHITE PAPER: This paper explores the idea that to effectively compete today and into the next generation, high-tech manufacturers must rethink their customer relationship management (CRM) strategies. Read on to learn the three strategies high-tech manufacturers must do if they want to be profitable tomorrow and in the years to come.
Posted: 23 Oct 2009 | Published: 23 Oct 2009


Next Generation Customer Focus: Strategies and Business Activities Necessary for World-Class Performance and Success
sponsored by Infor CRM
WHITE PAPER: This paper focuses on consumer products manufacturers and the strategy of customer-focused innovation, exploring NGM study questions and examines business areas where customer-focused innovation has potential to influence performance outcomes. Read on to learn how ways to effectively identify and satisfy customer demand.
Posted: 23 Oct 2009 | Published: 23 Oct 2009


The Case for Investing in Business Analytics Technology
sponsored by SAS Institute Inc.
WEBCAST: Tune in to this webcast – featuring insights from Dan Vesset, IDC's Vice President of Business Analytics – and learn how business analytics drives customer retention.
Posted: 23 Oct 2009 | Premiered: 23 Oct 2009


In-database Analytics Demystified
sponsored by Sybase, Inc.
PODCAST: In this podcast, listeners will hear a vendor-neutral, executive overview of in-database analytics technology from independent expert Rick Sherman. Find out how the technology works -- and how companies are leveraging it for improved operational efficiency and other business benefits.
Posted: 21 Oct 2009 | Premiered: 21 Oct 2009


Winning in Today's Environment: Six Imperatives for the Chief Sales Officer
sponsored by Oracle Corporation
WHITE PAPER: Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


7 Ways to Inspire Customer Loyalty with Voice of the Customer (VOC) Initiatives
sponsored by Vovici
WHITE PAPER: In the most challenging economic environment in generations, organizations are more focused than ever on retaining customers and maintaining existing revenue. Many businesses have put significant resources into implementing CEM and VOC programs. Read on to learn seven ways to inspire customer loyalty using these VOC initiatives.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


Customer Experience IQ Report
sponsored by Vovici
WHITE PAPER: The Customer Experience IQ (CEIQ) report identifies the six secrets of highly effective customer experience programs that every company can use to create true customer loyalty. Read this paper to learn which customer experience programs that organizations have implemented are most effective at driving customer loyalty.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


7 Habits of Highly Successful Surveys
sponsored by Vovici
WHITE PAPER: Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more!
Posted: 20 Oct 2009 | Published: 20 Oct 2009


The Technology of Innovation: Using CRM to Enable Customer-Centric Innovation
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: This white paper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools. It explains how businesses can use CRM to foster and implement customer-centric innovation, enhancing the customer experience.
Posted: 19 Oct 2009 | Published: 19 Oct 2009


CA Standardizes Business Intelligence and Reporting Infrastructure with BusinessObjects Enterprise XI
sponsored by SAP America Inc
CASE STUDY: Find out how CA used the same SAP BusinessObjects tool across multiple products to reduce their customers' costs and reduce the time it takes them to create their own customized reports.
Posted: 13 Oct 2009 | Published: 13 Oct 2009


How to Embrace CRM and Make it Succeed in Your Organization
sponsored by SYSPRO
WHITE PAPER: This White Paper shows you how the Customer Relationship has changed and what companies are doing to secure those customers.
Posted: 12 Oct 2009 | Published: 12 Oct 2009


Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
CASE STUDY: Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Posted: 09 Oct 2009 | Published: 09 Oct 2009


Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
PRESENTATION TRANSCRIPT: This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 05 Oct 2009 | Published: 05 Oct 2009


Customer Relationship Management: The Winning Strategy in a Challenging Economy
sponsored by Microsoft
WHITE PAPER: In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve.
Posted: 15 Sep 2009 | Published: 15 Sep 2009


The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success
sponsored by Microsoft
WHITE PAPER: This white paper explains the importance of flexible software architecture, and how the right CRM solution can support and even advance an organization’s ability to evolve in lock-step with changes as they occur--enabling them to attain and maintain a competitive advantage.
Posted: 14 Sep 2009 | Published: 14 Sep 2009


CRM and Social Networking: Engaging the Social Customer
sponsored by Microsoft
WHITE PAPER: As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
Posted: 14 Sep 2009 | Published: 14 Sep 2009


Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
WEBCAST: This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009

1 - 25 of 46 Matches Previous Page   1  2   Next Page
 
CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 
Home | About Us | Contact Us | Advertise with Us | Partner with Us | Site Index
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other   TechTarget - The Most Targeted IT Media
TechTarget Corporate Web Site  |   Media Kits  




All Rights Reserved, Copyright 2000 - 2009, TechTarget | Read our Privacy Statement