CRM Analytics White Papers ( Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics ) Software Downloads, Definition and Webcasts

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May 25, 2012

Business of Information Technology > Business Management > CRM >
CRM Analytics
ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity … Definition continues below.
CRM Analytics Reports
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CW Special Report on Microsoft sponsored by ComputerWeekly.com IT BRIEFING: This special eight-page report from Computer Weekly analyses the challenges facing Microsoft, its financial performance, the services it offers, its place in the IT market and its future strategy. Posted: 21 May 2012 \| Published: 21 May 2012 TOPICS: CRM \| CRM Analytics \| CRM Software \| ERP \| ERP Software \| Internet Explorer \| Microsoft Certificate Programs \| Microsoft Excel \| Microsoft Exchange \| Microsoft Exchange Server 2010 \| Microsoft Hyper-V \| Microsoft Office \| Microsoft Office XP \| Microsoft Outlook \| Microsoft SQL Server 2008 R2 \| Microsoft System Center \| Microsoft Virtual Server \| Server Software \| Windows \| Windows 7 \| Windows Azure \| Windows Server Software \| Windows XP

Buy. Smarter. Redefining commerce in the age of the customer sponsored by IBM WHITE PAPER: Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers. Posted: 18 May 2012 \| Published: 18 May 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices

FCR Done Right! sponsored by Enkata Technologies WHITE PAPER: Access this white paper to learn how to build an operational FCR program without sacrificing your budget. Posted: 26 Apr 2012 \| Published: 26 Apr 2012 TOPICS: Call Center Management \| Call Center Services \| Call Centers \| Contact Center Management \| Contact Centers \| CRM Analytics \| CRM Best Practices \| Customer Service Best Practices

STOP LOOKING! THE FCR SILVER BULLET IS ALREADY HERE sponsored by Enkata Technologies WHITE PAPER: This paper discusses first contact resolution and the offerings for measuring success with FCR. Posted: 26 Apr 2012 \| Published: 26 Apr 2012 TOPICS: Call Center Management \| Call Center Services \| Call Center Software \| Call Centers \| Contact Center Management \| Contact Center Software \| CRM Analytics \| CRM Analytics Software

Next Contact Avoidance:A Pre-Emptive Strategy for Customer Satisfaction sponsored by Enkata Technologies EBOOK: This paper discusses using predictive analytics to improve customer satisfaction. Posted: 26 Apr 2012 \| Published: 26 Apr 2012 TOPICS: Call Center Management \| Call Centers \| Contact Center Management \| Contact Center Software \| CRM Analytics \| Customer Interaction Services \| Customer Satisfaction \| Customer Service Best Practices

Realizing The True Payoffs of Speech Analytics sponsored by Enkata Technologies WHITE PAPER: This white paper takes a look at speech analytics and how companies are using cloud-based solutions to transform customer conversations into business insight. Posted: 25 Apr 2012 \| Published: 25 Apr 2012 TOPICS: Content Analytics \| CRM \| CRM Analytics \| CRM Analytics Software \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Service

Nucleus ROI Case Study: Cincinnati Zoo sponsored by IBM CASE STUDY: The Cincinnati Zoo is a shining example of how analytics and business intelligence (BI) can be used to derive valuable insight on your customers and turn it into smarter and better decisions. This case study shows how the zoo capitalized on a BI and analytics platform to increase revenue across all facets of its operation. Posted: 19 Apr 2012 \| Published: 19 Apr 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM Analytics \| Customer Data Integration \| Customer Data Management \| Customer Retention \| Data Analytics \| Data Management \| Information Management

How Analytics Bring Organizations Closer to Their Customers sponsored by IBM WHITE PAPER: Analytics offer insight and can help you make better, smarter decisions - both of which can enable positive customer experiences. In today's wide-open business environment, customers have plenty to choose from. This paper explains why using analytics to your advantage is key to fostering successful customer relationships. Posted: 19 Apr 2012 \| Published: 19 Apr 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Service \| Data Analytics \| Data Management \| Data Management Software

Improving Sales Effectiveness In a Buyer's Market sponsored by SAP America, Inc. WHITE PAPER: This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million. Posted: 18 Apr 2012 \| Published: 18 Apr 2012 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| CRM Best Practices \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Service \| Customer Service Best Practices \| Data Management \| Sales \| Sales Representatives

IBM WebSphere Cast Iron Cloud integration Integrate Microsoft Dynamics in days sponsored by IBM WHITE PAPER: This brief paper outlines a solution that seamlessly synchronizes your customer relationship management (CRM) and enterprise resource planning (ERP) data to grant you timely access to the information you need to make pivotal and proper business decisions. Posted: 16 Apr 2012 \| Published: 16 Apr 2012 TOPICS: Application Integration \| Business Integration \| CRM \| CRM Analytics \| Data Integration \| Data Management \| Data Migration \| ERP \| ERP Software \| Information Management

The top 10 secrets to using data mining to succeed at CRM Discover proven strategies and best practices sponsored by IBM WHITE PAPER: This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. Posted: 16 Apr 2012 \| Published: 16 Apr 2012 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| CRM Analytics Software \| Data Analytics \| Data Management \| Data Mining \| Predictive Analytics

Work Smarter. Sell Better. Win More. sponsored by SAP America, Inc. WHITE PAPER: Read this paper and learn how SAP Sales OnDemand provides the solution that sales people need to win in today’s environment. Posted: 12 Apr 2012 \| Published: 12 Apr 2012 TOPICS: Accounting Software \| Business Intelligence \| CRM \| CRM Analytics \| CRM Software \| Sales \| Sales and Marketing Software \| Sales Force Automation

3 Ways Location Intelligence Can Help You Better Understand CRM Data sponsored by Galigeo WHITE PAPER: Read this paper to learn how to leverage location analytics to solve your sales, customer relationship management (CRM), and marketing challenges. Combining business intelligence (BI) data with cartographic tools can reveal hidden information and make sense out of the chaos of your data. Posted: 23 Mar 2012 \| Published: 23 Mar 2012 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| CRM Analytics Software \| Customer Data Management \| Customer Retention \| Customer Service \| Data Analytics \| Data Collection \| GIS Software

The future of mobile CRM sponsored by SugarCRM Inc. EGUIDE: In this expert e-guide, find out how social and mobile customer relationship management (CRM) are changing the CRM landscape. Posted: 20 Mar 2012 \| Published: 20 Mar 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Mobile CRM \| Social Networking \| Web 2.0

One Stop Data: Gaining Access to Enterprise, Customer, Business Intelligence sponsored by Advent Global Solutions Inc. EGUIDE: This expert e-guide discusses next-generation BI software, in particular customer relationship management (CRM) analytics and how these factors complement the SMB market. Posted: 15 Mar 2012 \| Published: 15 Mar 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| SaaS business intelligence \| SMBs

CIO Leadership Forum to Focus on IT's New Role in the Business sponsored by Dell, Inc. PODCAST: Listen to this brief podcast now as Gartner analyst Mark McDonald discusses the roles of amplifiers in the enterprise, touching on how mobility, cloud computing, analytics and social media are driving companies today. Also learn how cost, complexity and duplication can hinder collaboration efforts. Posted: 14 Mar 2012 \| Premiered: 14 Mar 2012 TOPICS: CIOs \| Cloud Computing \| Collaboration \| CRM \| CRM Analytics \| Data Analytics \| Mobile CRM \| Social Networking \| Web 2.0

Three disruptive forces combine for breakthrough innovation - Viewpoint sponsored by Hewlett-Packard Limited WHITE PAPER: By exploiting the disruptive forces and trends discussed in this resource, you will be able to transform the customer experience, improve the customer’s sentiment about your organization, and turn customers into advocates. Posted: 09 Mar 2012 \| Published: 09 Mar 2012 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| CRM Best Practices \| CRM Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Information Management

Is Your CRM Solution Keeping Up with the Times? sponsored by Oracle Corporation WHITE PAPER: In this white paper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the Software-as-a-Service (SaaS) factor. Posted: 02 Mar 2012 \| Published: 02 Mar 2012 TOPICS: CRM \| CRM Analytics \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Service \| SaaS business intelligence

Deliver a Superior Cross-Channel Commerce Experience sponsored by Oracle Corporation WHITE PAPER: With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors. Posted: 01 Mar 2012 \| Published: 01 Mar 2012 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Oracle (Product)

The Connected Consumer sponsored by Oracle Corporation WHITE PAPER: There is a new customer with which every online business must contend. Armed and empowered, they are leveraging a multitude of channels and a myriad of devices to stay “connected” to their favorite sites. What makes the connected customer tick? Find out in this paper by Lauren Freedman of the e-tailing group. Posted: 01 Mar 2012 \| Published: 01 Mar 2012 TOPICS: CRM \| CRM Analytics \| Customer Data Integration \| Customer Data Management \| Customer Retention \| Customer Satisfaction \| Customer Service \| Online Advertising

Getting it Right: Seven Steps to Right Channeling Customer Interactions sponsored by Oracle Corporation WHITE PAPER: In seven simple steps, eBusiness, customer experience and contact center professionals can right channel online customer service inquiries, boosting sales and customer satisfaction while reducing customer service costs by delivering the right information and service to the right customer at the right time. Posted: 01 Mar 2012 \| Published: 01 Mar 2012 TOPICS: Call Center Management \| Call Centers \| CRM \| CRM Analytics \| Customer Data Integration \| Customer Data Management \| Customer Service

Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce sponsored by Oracle Corporation WHITE PAPER: Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way. Posted: 01 Mar 2012 \| Published: 01 Mar 2012 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Software \| Customer Data Management \| Customer Loyalty \| Customer Service

HP Business Intelligence sponsored by Hewlett-Packard Limited PRODUCT OVERVIEW: Learn how sound, enterprise-wide business intelligence practices can help your business improve customer relationships, manage risk, reduce costs, increase sales and more. Posted: 17 Feb 2012 \| Published: 17 Feb 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| Business IT Alignment \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices

CW Buyer's Guide: Customer Relations (CRM) sponsored by ComputerWeekly.com ESSENTIAL GUIDE: This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. Posted: 31 Jan 2012 \| Published: 31 Jan 2012 TOPICS: B2B \| B2C \| CIOs \| CRM \| CRM Analytics \| CRM Best Practices \| CRM Services \| CRM Software \| eCommerce \| eCommerce Services \| eCommerce Software \| Social Networking

IBM Cognos Collaboration with Lotus Connection sponsored by IBM VIRTUAL SEMINAR: See how to use built-in collaboration and social networking tools to connect people and insights and achieve better business results. Posted: 24 Jan 2012 \| Premiered: 24 Jan 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| Collaboration \| CRM \| CRM Analytics \| Social Networking \| Web 2.0

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CRM ANALYTICS DEFINITION (continued): … and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring …

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