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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Unify Data Access Across the Logical Data Warehouse
sponsored by IBM
WEBCAST: By 2020, there will be over 30 billion connected devices. This webcast goes into detail about what this means for the future of data and explains how a logical data warehouse strategy can help you keep up by allowing you to access all your relevant data from a single application.
Posted: 04 Feb 2016 | Premiered: Dec 31, 2015

IBM

Best Practices for Creating Quota-Busting Sales Reps
sponsored by Oracle Corporation
EGUIDE: Research shows that sales reps are not delivering revenue performance that their managers are counting on. In this expert e-guide, uncover the latest strategies and technologies to help your sales reps transition from always coming up short to crushing their sales quota.
Posted: 03 Feb 2016 | Published: 29 Jan 2016

Oracle Corporation

How Banorte Offers Tailor-Made Customer Service
sponsored by IBM
VIDEO: This video describes the strategy that financial group Banorte used to centralize and organize their customer data, leading to faster data delivery. Learn how they were able to generate offers tailored to each client more quickly.
Posted: 03 Feb 2016 | Premiered: 23 Jan 2015

IBM

Thriving in the Age of Big Data Analytics and Self-Service
sponsored by Oracle Corporation
RESOURCE: In this brief infographic learn how you can begin to adapt to the challenges of big data analytics by improving customer insights and managing risk. Read on to learn more.
Posted: 02 Feb 2016 | Published: 02 Feb 2016

Oracle Corporation

Simple Is Still Better: Embrace Speed and Simplicity for a Competitive Edge
sponsored by IBM
WHITE PAPER: This resource describes how a simplified data warehouse can result in low costs of ownership and more time available to engage and champion data-driven decision making. Learn how a strategy of simplicity that also analyzes data at speed allows you to gain insight quickly and at low cost.
Posted: 02 Feb 2016 | Published: 31 May 2014

IBM

Data Sheet: Mobile App Analytics At a Glance
sponsored by CA Technologies
WHITE PAPER: Analytics takes you beyond your app's look and feel by monitoring user transaction for optimal performance. Uncover important features that will help you yield continuous delivery provided by metrics, monitored business transactions, and more.
Posted: 01 Feb 2016 | Published: 01 Feb 2016

CA Technologies

Case Study: Real-time Call Center Monitoring
sponsored by Impetus Technologies, Inc.
CASE STUDY: Discover how a leading telecommunications company improved contact center performance with problem resolution metrics to increase customer satisfaction and customer retention rates.
Posted: 01 Feb 2016 | Published: 28 Feb 2015

Impetus Technologies, Inc.

Self-Service: A Competitive Advantage
sponsored by Aspect
WHITE PAPER: This white paper presents self-service strategies for your customers to take advantage of that stand the test of organizational challenges. Discover ways to offer a customer experience that delivers relevant information at the right time through multiple channels.
Posted: 01 Feb 2016 | Published: 01 Feb 2016

Aspect

Where to Place Your CX Bets in 2016
sponsored by 24/7 Customer
WHITE PAPER: In this paper, you will discover how to accelerate your CX projects' time-to-value by utilizing the latest in digital technology investments, and access 5 expert tips for digital CX. Read on to foster superior customer experience in your enterprise by honoring the mobile experience.
Posted: 29 Jan 2016 | Published: 29 Jan 2016


8 Ways Big Data and Analytics Will Make You A Better Marketer
sponsored by Oracle Corporation
VIDEO: In this brief video, you will learn how to leverage your customer data analytics, and take the insights garnered therein to drive revenue on all channels and boost ROI. Tune in now to turn your analytics into digital marketing opportunities.
Posted: 28 Jan 2016 | Premiered: 13 Jan 2015

Oracle Corporation

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius

Strategic Considerations When Building Customer Service for The Next Decade
sponsored by Microsoft
WHITE PAPER: How can organizations keep up with today's mercurial customer service landscape? Access this white paper to uncover a practical approach to creating a customer service strategy while considering the issues that affect customer service today and for the next few years
Posted: 28 Jan 2016 | Published: 30 Nov 2015

Microsoft

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

Predictive Analytics Takes CMOs From "Survive" to "Thrive"
sponsored by Radius
RESEARCH CONTENT: Access this unbiased research report to learn about the benefits of predictive analytics for B2B marketing. Discover how predictive analytics can help you track conversion rates, gain visibility to new markets, understand customer motivations, and more.
Posted: 26 Jan 2016 | Published: 31 Aug 2015

Radius

Associazione Amici Via della Spiga - Analytics used to improve business decisions and uncover opportunities
sponsored by IBM
CASE STUDY: Click through now to discover the role social analytics played in helping Associazione Amici Via della Spiga to target specific demographics and reevaluate the allocation of time and money spent in promotional efforts to better resonate with customers.
Posted: 26 Jan 2016 | Published: 30 Sep 2014

IBM

Enabling New Levels of Customer Engagement with Predictive Analytics
sponsored by IBM
WHITE PAPER: In this white paper you will learn how the financial industry is benefitting from advances in analytic targeting. Click through now to explore how bankers are gaining deeper insights into consumers to create personalized, rewarding experiences for digital-savvy customers.
Posted: 26 Jan 2016 | Published: 26 Jan 2016

IBM

How to Maximize Your Sales ROI for Your CPQ Deployment
sponsored by Oracle Corporation
RESOURCE: Configure/Price/Quote (CPQ) solutions help sales professionals reduce the friction at the end of the B2B sales cycle. This checklist, produced by Aberdeen Group, provides 6 best practices to help you achieve a strong ROI from your CPQ deployment.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

Oracle Corporation

Can Your Sales Strategy Adapt to Market Changes?
sponsored by Oracle Corporation
RESOURCE: Discover how next-gen sales performance management can get your sales strategy up to speed to reach high revenue targets. Learn how analytics, insights, and real-time information can motivate and develop your sales team to reach success.
Posted: 25 Jan 2016 | Published: 31 Dec 2015

Oracle Corporation

Sales Cloud Constellation Research Report
sponsored by Oracle Corporation
WHITE PAPER: In the following exclusive white paper, learn about Oracle Sales Cloud and its implications on new and seasoned users. Inside uncover three unique case studies that demonstrate the benefits and use cases of this software. Additionally, uncover eight key points that will help you make the most out of Oracle Sales Cloud.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

Oracle Corporation

Nucleus Research: Oracle ROI Case Study – Batesville
sponsored by Oracle Corporation
CASE STUDY: In the following case study, learn how by adopting Oracle Sales Cloud, Batesville was able to greatly increase their visibility, sales, and manager productivity which ultimately allowed them to achieve a cumulative net benefit of over $4 million over three years. Access now and learn what this CRM system can do for your business as well.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

Oracle Corporation

Research Report: The New Age of B2B Selling
sponsored by Oracle Corporation
WHITE PAPER: This research report, by Harvard Business Review, explores how advanced analytics gives B2B sales organizations the intelligence they need to pinpoint opportunities, anticipate customer needs, and hit their goals.
Posted: 25 Jan 2016 | Published: 31 Dec 2014

Oracle Corporation

Capitalize on the Power of Analytics for Retail
sponsored by IBM
WHITE PAPER: This white paper describes the benefits that you can experience with retail analytics, including personalized shopping experience, optimized merchandising and supply chains, and operational excellence. Discover a tool that can help you anticipate future behaviors and optimize customer interactions.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

IBM

Data’s Pivotal Role in Improving Customer Experience
sponsored by Microsoft
EGUIDE: Learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. In addition, tap into how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.
Posted: 03 Feb 2016 | Published: 01 Feb 2016

Microsoft
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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