Improving Sales Effectiveness In a Buyer’s Market
sponsored by SAP America, Inc.
WHITE PAPER:
This paper details the results of a survey of 160 firms with annual revenues of $250M or more conducted to determine whether their customer relationship management (CRM) software is addressing the changed and changing requirements of sales reps as they develop relationships and pursue opportunities in light of ever increasing buyer expectations.
Posted: 07 Feb 2012 | Published: 07 Feb 2012
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The Social-Powered Enterprise
sponsored by Salesforce.com
EBOOK:
This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.
Posted: 07 Feb 2012 | Published: 07 Feb 2012
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The Social Sales Revolution
sponsored by Salesforce.com
EBOOK:
This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.
Posted: 07 Feb 2012 | Published: 07 Feb 2012
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The Customer Loyalty Conundrum
sponsored by SAP America, Inc.
WHITE PAPER:
In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs.
Posted: 06 Feb 2012 | Published: 06 Feb 2012
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Customers, Not Cars Now Drive Auto Importer’s Strategy
sponsored by SAP America, Inc.
CASE STUDY:
Read this Bloomberg Businessweek case study to learn how Israeli auto importer Colmobil Corp. changed its entire organizational structure and business processes, and, as part of the transformation, overhauled its legacy technology infrastructure to improve its customers' experiences and create business growth.
Posted: 01 Feb 2012 | Published: 01 Feb 2012
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CW Buyer's Guide: Customer Relations (CRM)
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE:
This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.
Posted: 31 Jan 2012 | Published: 31 Jan 2012
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Service. Smarter. Thriving in the age of the empowered customer
sponsored by IBM
WHITE PAPER:
In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.
Posted: 30 Jan 2012 | Published: 30 Jan 2012
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Sell. Smarter. Thriving in the age of the empowered customer
sponsored by IBM
WHITE PAPER:
Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.
Posted: 30 Jan 2012 | Published: 30 Jan 2012
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IBM Cognos Collaboration with Lotus Connection
sponsored by IBM
VIRTUAL SEMINAR:
See how to use built-in collaboration and social networking tools to connect people and insights and achieve better business results.
Posted: 24 Jan 2012 | Premiered: 24 Jan 2012
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Cincinnati Zoo improves customer experience and enhances performance
sponsored by IBM
WHITE PAPER:
Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more.
Posted: 24 Jan 2012 | Published: 24 Jan 2012
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Customer Analytics Pay Off
sponsored by IBM
WHITE PAPER:
Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
Posted: 24 Jan 2012 | Published: 24 Jan 2012
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Experts say CEM technology can build single view of customer
sponsored by Infor CRM
EGUIDE:
This tip guide from our editorial team features an article on overcoming single-view issues and how customer experience management (CEM) technologies are a valuable tool for this problem.
Posted: 24 Jan 2012 | Published: 24 Jan 2012
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Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing
sponsored by Infor CRM
VIDEO:
This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012
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Demo: IBM SPSS Customer Analytics Overview
sponsored by IBM
VIDEOCAST:
Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship.
Posted: 17 Jan 2012 | Premiered: 17 Jan 2012
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Video: Customer Lifetime Value for IT
sponsored by IBM
VIDEOCAST:
With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.
Posted: 17 Jan 2012 | Premiered: 17 Jan 2012
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Video: LotusLive Suite
sponsored by IBM
VIDEOCAST:
Watch this videocast to learn how IBM LotusLive provides a secure, robust and integrated communication environment to help you manage email, projects, remote teams and global clients. Take advantage of these collaborative tools so your employees can be more productive — regardless of device or geographic location.
Posted: 17 Jan 2012 | Premiered: 17 Jan 2012
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IBM solutions that offer real-time customer insights, integrate applications and build brand loyalty
sponsored by IBM
EBOOK:
Want to know how the most successful companies deliver exceptional customer value? Do you know the best practices for using customer analytics? This e-book answers these questions and a lot more about winning trends and practices in customer relationship management (CRM).
Posted: 17 Jan 2012 | Published: 17 Jan 2012
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How to retain customer loyalty in the competitive retail market
sponsored by Infor CRM
WHITE PAPER:
Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.
Posted: 16 Jan 2012 | Published: 16 Jan 2012
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Strategy update: Using Customer Experience Management solutions to ensure single view of the customer and improve service
sponsored by Tealeaf
PODCAST:
In this podcast, get an executive-level overview of CEM methodologies and solutions that companies use to gather this data into a single location, allowing agents to serve customers faster and more accurately.
Posted: 13 Jan 2012 | Premiered: 13 Jan 2012
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Utilize analytics to drive customer satisfaction and retention
sponsored by Infor CRM
WEBCAST:
Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers.
Posted: 19 Dec 2011 | Premiered: 19 Dec 2011
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Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative
sponsored by IBM
ANALYST BRIEF:
In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
Posted: 17 Nov 2011 | Published: 17 Nov 2011
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Operationalizing Online Customer Experience
sponsored by Tealeaf
WEBCAST:
This webinar details the strategic value of operationalizing a customer experience effort across your business. What's more, to give you a head start, Eric T. Peterson will outline Web Analytics Demystified's six step process for operationalizing customer experience management within your own organization.
Posted: 29 Sep 2011 | Premiered: 29 Sep 2011
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5 ways to increase online self-service adoption for financial services
sponsored by Tealeaf
WHITE PAPER:
Financial institutions need to take immediate steps to ensure they understand the experience of their customers who are transacting online. In this white paper learn how to implement an effective customer experience management (CEM) to help build customer loyalty, revenue, cost savings, and more.
Posted: 29 Sep 2011 | Published: 29 Sep 2011
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Customer Experience Management Best Practices For Insurance: Five Ways to Increase Conversion and Adoption Rates
sponsored by Tealeaf
WHITE PAPER:
To jump-start your customer experience efforts, Tealeaf, the leader in online Customer Experience Management (CEM) software, recommends in this white paper five best practices that you can implement today to establish an online customer experience competency within your organization. Continue reading to learn more.
Posted: 29 Sep 2011 | Published: 29 Sep 2011
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The Social CRM Playbook
sponsored by SugarCRM Inc.
WHITE PAPER:
This white paper will provide an outline of the broad steps you should take in building a social CRM strategy and a overview of how you can pair that strategy with technology to enable your business to practice real social CRM.
Posted: 01 Sep 2011 | Published: 01 Sep 2011
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