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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsReports
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Mid-market-analytics
sponsored by QlikTech, Inc.
WHITE PAPER: The following report explores how mid-sized companies are harnessing the power of business analytics to exploit more data, equip more business users with decision support, and ultimately, deliver substantial performance improvements. Read on to learn how you can too.
Posted: 20 Aug 2014 | Published: 20 Aug 2014

QlikTech, Inc.

Marketing analytics objectives
sponsored by QlikTech, Inc.
WHITE PAPER: The following Aberdeen Group white paper examines the top external pressures felt by marketers and explores the leading practices for applying analytics to market strategies.
Posted: 20 Aug 2014 | Published: 20 Aug 2014

QlikTech, Inc.

Old-Hat Technologies Put a Cap on Customer Care
sponsored by SearchCRM
EBOOK: Contact centers are struggling to stay on top of myriad communication channels. That's why contact center upgrades are on the minds of many.
Posted: 19 Aug 2014 | Published: 19 Aug 2014

TOPICS:  CRM | CRM Analytics
SearchCRM

The Artistry Behind a Reliable Sentiments Engine
sponsored by Attensity
WHITE PAPER: Unfortunately, the value of sentiment analysis has been called into question due to the lack of accuracy in keyword-based approaches—so when it comes down to it, what does it take it improve the mechanics of sentiment analysis? Read the following white paper to find out how.
Posted: 19 Aug 2014 | Published: 19 Aug 2014

Attensity

Infographic: New Expectations for Customer Service Workers
sponsored by IBM
RESOURCE: This infographic offers insight into the new expectations for customer service representatives and retail workers in order to better connect with customers and provide richer experiences.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

IBM

New expectations for a new era: HR insights from the Global C-suite Study
sponsored by IBM
WHITE PAPER: The customer is more empowered than ever before, and the workforce needs to adapt to their increasing demands -- is your business ready? In this analysis of a 2013 C-suite study, discover what steps companies are taking to create a workforce that succeeds in today's customer-driven world.
Posted: 07 Aug 2014 | Published: 31 Mar 2014

IBM

Applying Social Business: Create Exceptional Digital Experiences
sponsored by IBM
RESOURCE: Customers today expect to interact with your brand anywhere, at any time -- and from any device. It's thus essential to create compelling customer experiences to differentiate your business form the rest of the pack. This infographic illustrates how one vendor fulfills three main components of engaging customer experiences.
Posted: 04 Aug 2014 | Published: 04 Aug 2014

IBM

CFO Insights from IBM C-suite Study 2013
sponsored by IBM
WHITE PAPER: This whitepaper examines the results of a survey of over 4,000 top executives across 20 industries, focusing on the answers of the more than 500 CFOs who responded and what they are doing to become more efficient, more forward-looking and more proficient at creating profitable growth today.
Posted: 30 Jul 2014 | Published: 30 Jul 2014

IBM

Leverage Data to Enhance Customer Experiences
sponsored by Invenio Marketing
EGUIDE: This e-guide highlights how Disney, Cincinnati Bell, and other organizations can benefit from digital data and analytics to help improve customer experiences. Don't let valuable data slip through your fingers -- read now to learn how to take advantage of available customer information that results in maximum benefits for you and your customers.
Posted: 18 Jul 2014 | Published: 18 Jul 2014

Invenio Marketing

Dow Benelux maintains a happy workplace
sponsored by IBM
CASE STUDY: The following case study explores how the Dow Chemical Company leveraged analytics technologies to monitor and reduce their employees' stress levels across their organization. Gain a firsthand look at the technology they used and discover what it takes to attain similar results.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

Providing the total customer experience with IBM Predictive Customer Intelligence
sponsored by IBM
VIDEO: Tune into the following webcast to explore the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also gain a firsthand look at a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Premiered: 16 Jul 2014

IBM

The new frontier for personalized customer experience
sponsored by IBM
WHITE PAPER: The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

Big Data Analytics for the Modern World
sponsored by IBM
WHITE PAPER: The following white paper explores how by implementing an analytics accelerator, businesses can stay ahead of competitors through more rapid, data-driven decision-making, the ability to turn big data into insight, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

Solving Challenges with Big Data & Analytics - Retail Industry
sponsored by IBM
VIDEO: Find out how a retailer utilizes social media analytics, predictive analytics and big data to stay on top of emerging trends, and better connect with younger customers.
Posted: 11 Jul 2014 | Premiered: 11 Jul 2014

IBM

Using IBM Big Data & Analytics to Acquire, Grow and Retain Customers
sponsored by IBM
VIDEO: Find out how the Cincinnati Zoo utilized big data and analytics to personalize the customer experience for each person from the moment they enter the zoo.
Posted: 11 Jul 2014 | Premiered: 25 Feb 2014

IBM

The 4 Biggest Analytics Myths Debunked
sponsored by SAS
WHITE PAPER: The following white paper explores the procedures for busting the top 4 analytics myths that more often than not, cause big disconnection problems for CIOs and LOB respectively.
Posted: 11 Jul 2014 | Published: 11 Jul 2014

SAS

Smarter Analytics: Predict your Customer's Next Best Action
sponsored by IBM
VIDEO: Find out how you can maximize the value of customer relationships with help from an analytics tool.
Posted: 11 Jul 2014 | Premiered: 30 Sep 2012

IBM

Anatomy of an Analytic Enterprise
sponsored by SAS
WHITE PAPER: The following white paper provides readers with the anatomy of a successful analytic enterprise and reveals key technology, implementation practices, pain points to avoid, and more.
Posted: 08 Jul 2014 | Published: 08 Jul 2014

SAS

Analytics in Sports - The New Science of Winning
sponsored by SAS
WHITE PAPER: The following report explores the thoughts of Thomas H. Davenport as he reveals how analytics is transforming the sports industry. Learn what makes analytics such a powerful tool for this sector and how this new attention from the sports industry is further affecting the business environment.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

SAS

Advanced Analytics - The Hurwitz Victory Index Report
sponsored by SAS
WHITE PAPER: The following Hurwitz Victory Index Report explores the current state of advanced analytics and provides an overview of 10 of the leading analytics vendors. Learn what differentiates each vendor's strengths, uses cases, and more.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

SAS

How Banca Carige Improved Customer Service
sponsored by IBM
CASE STUDY: Find out how an analytics environment and a new mobile banking service helped an Italian bank franchise better serve their customers.
Posted: 07 Jul 2014 | Published: 30 Apr 2014

IBM

Customer Engagement Services Helps Hotel Group Grow Business
sponsored by Hewlett-Packard Company
VIDEO: Accor, the fifth largest hotel group in the world, was facing several challenges, including the growing influence of the Web on customer behavior and an increasingly mobile client base. To provide top-notch service, Accor needed the right technology that would enable them to create multi-channel, personalized experiences.
Posted: 03 Jul 2014 | Premiered: 03 Jul 2014

Hewlett-Packard Company

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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