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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Explore Emerging Trends in Web Content Management
sponsored by Limelight Networks, Inc.
EGUIDE: Consult this expert E-guide to learn more about the roles and users of Web content management (WCM.) Analysts discuss the convergence of core WCM capabilities as content becomes more personalized, more mobile and reaches more customers.
Posted: 22 May 2013 | Published: 22 May 2013

Limelight Networks, Inc.

Podcast: Tap into More: Find Ways to Drive Value from Oracle Investments
sponsored by AT&T Corp
PODCAST: Download this podcast today to learn how HMS took a strategic view of its PeopleSoft investments and hear a discussion about how you can drive the most from your application investments.
Posted: 21 May 2013 | Premiered: May 21, 2013

AT&T Corp

Integrating customer data for improved CRM
sponsored by Infor
EGUIDE: This expert e-guide provides an in-depth look at how to leverage social media, customer data and analytics to achieve a unified vision of your customer and better anticipate their needs.
Posted: 09 May 2013 | Published: 09 May 2013

Infor

Permissions and Preferences: Let's Rethink This
sponsored by Message Systems
WHITE PAPER: This insightful resources explores the changing landscape of email marketing and explains why customer engagement, rather than permissions, is the most valuable asset you have for effective customer relationship management and successful marketing campaigns.
Posted: 08 May 2013 | Published: 31 Dec 2012

Message Systems

Smarter Commerce Global Summit: Gaylord Opryland Resort and Conference Center, Nashville, Tennessee, May 21 to 23, 2013
sponsored by IBM
EVENT: Attend the Smarter Commerce Global Summit to gain insights into how to create strong customer experiences across channels.
Posted: 08 May 2013 | Published: 21 May 2013

IBM

Tommy Bahama Improves Messaging with Infor Epiphany
sponsored by Infor
CASE STUDY: This brief case study illustrates how Tommy Bahama, a men's and women's lifestyle retailer, developed a better understanding of customers, improved cultivation of their customer data, and implemented more customer-focused outreach thanks to a CRM interaction management system.
Posted: 03 May 2013 | Published: 31 Dec 2012

Infor

Integrated data mining - the core to customer analytics success
sponsored by Infor
WHITE PAPER: For most companies, data mining for customer analytics fails to live up to its potential, due to the complexity and cost of traditional tools. Inside, discover the challenges that traditional data mining systems pose and gain insight on how you can overcome them to enable customer analytics success.
Posted: 01 May 2013 | Published: 28 Feb 2013

Infor

Infor Epiphany Social Commerce Solutions
sponsored by Infor
WHITE PAPER: This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships.  Learn how this technology can help you achieve five main components of a successful CRM initiative.
Posted: 01 May 2013 | Published: 31 Dec 2012

Infor

CRM and Social Media
sponsored by Infor
WHITE PAPER: Leveraging social media as part of your marketing strategy has obvious benefits, but you need the right strategy to experience all of them! This helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy.
Posted: 01 May 2013 | Published: 31 Dec 2012

Infor

Infor Epiphany Brochure
sponsored by Infor
WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.
Posted: 30 Apr 2013 | Published: 31 Dec 2012

Infor

New Opportunities for Business Intelligence: Seven Ways to Deliver a Superior Customer Experience Now
sponsored by Information Builders
WHITE PAPER: Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world.
Posted: 30 Apr 2013 | Published: 30 Apr 2013

Information Builders

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Oracle CRM Cloud Service: The New Standard for CRM
sponsored by ORACLE APAC
VIDEO: Tune into this short and informative video to learn more about how your business can eliminate falling short of sales goals. Give your employees the opportunity to provide more visibility and develop a new standard for customer relationship management (CRM.)
Posted: 16 Apr 2013 | Premiered: 16 Apr 2013

ORACLE APAC

Oracle’s CRM Cloud Service Powers Innovation
sponsored by ORACLE APAC
VIDEO: Tune into this short video to learn more about how Oracle Fusion CRM provided the best reporting for iPhone, iPad and Outlook. It allows a representative to place a phone call to a person and asks if the case should be recorded. It provides agility and efficency that hasn't been available in the past.
Posted: 16 Apr 2013 | Premiered: 16 Apr 2013

ORACLE APAC

Improve sales cycles with mobile technology
sponsored by Adobe EchoSign
EGUIDE: Consult this expert e-guide to learn more about how tablets and mobile devices are affecting the enterprise. Tablets for business and sales departments have led to higher close rates and better engagement with customers. This resource outlines how you can implement the right mobile strategy to provide faster and more effective sales cycles.
Posted: 15 Apr 2013 | Published: 15 Apr 2013

Adobe EchoSign

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

The Case for Big Data and Analytics in Retail: Unlocking Hidden Opportunities
sponsored by Hewlett-Packard Company
WHITE PAPER: More and more information hidden in big data lies beyond a retailer's information management assets- residing in social data, customer data, market data and supplier data. Access this exclusive resource to discover how to tap into these valuable insights.
Posted: 10 Apr 2013 | Published: 10 Apr 2013

Hewlett-Packard Company

Anticipate, engage and deliver exceptional web experiences
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now.
Posted: 09 Apr 2013 | Published: 09 Apr 2013

IBM

Introducing Social Business for the Mid-Market
sponsored by IBM
WHITE PAPER: Consult this resource to learn more about the insight Aberdeen research discovered by studying 229 mid-sized companies. They looked to uncover if there were specific characteristics that made companies more interested in using social business.
Posted: 09 Apr 2013 | Published: 09 Apr 2013

IBM

Big Data Means All Your Data: Integration is Key
sponsored by TIBCO Software Inc.
WEBCAST: Join Mike Gualtieri, Principal Analyst at Forrester, for this webcast exploring the importance of integration in your big data initiatives. Gain insight on the 3 key big data management activities you  need to consider, important technologies, how to overcome key integration challenges, and more.
Posted: 08 Apr 2013 | Premiered: Apr 8, 2013

TIBCO Software Inc.

Microsoft catches up with iPad support for Dynamics CRM
sponsored by ComputerWeekly.com
ANALYST REPORT: Nucleus Research assesses Microsoft's long-awaited announcement for iPad support and new Yammer capabilities for Dynamics CRM.
Posted: 05 Apr 2013 | Published: 05 Apr 2013

ComputerWeekly.com

Oracle Fusion CRM: The New Standard for CRM Customer Video
sponsored by Oracle Corporation
WEBCAST: Oracle Fusion Customer Relationship Management (CRM), a component of the Oracle Fusion Applications suite, sets a new standard for CRM in sales performance management, enterprise integration, and business flexibility.
Posted: 05 Apr 2013 | Premiered: Oct 25, 2012

Oracle Corporation

Sales Executive Strategy Brief
sponsored by Oracle Corporation
WHITE PAPER: In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Posted: 03 Apr 2013 | Published: 25 Aug 2012

Oracle Corporation

Video: Evolving to Social Intelligence
sponsored by Hewlett-Packard Company
VIDEO: This brief video offers insight into how traditional CRM and traditional intelligence prototype customers based on transactions, but leave out the important aspect of social intelligence. Find out how connecting social and enterprise intelligence will give you a more complete view of the customer.
Posted: 02 Apr 2013 | Premiered: 02 Apr 2013

Hewlett-Packard Company

Making the most of customer data: CRM analytics
sponsored by SearchCRM
WHITE PAPER: View this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

SearchCRM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 
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