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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Improving Customer Service with Knowledge Management Systems
sponsored by Salesforce.com
EGUIDE: Customer service is a battleground on which many companies fight to gain competitive edge. Access an exclusive Q&A with Larry Robinson, Senior VP of Product Management for the Service Cloud, and learn how to create solid customer experience and agent productivity using a knowledge management system.
Posted: 20 Jul 2016 | Published: 19 Jul 2016

Salesforce.com

Tame Complexity in B2B Commerce
sponsored by UXC Oxygen
WHITE PAPER: The key to effective B2B commerce is to make it incredibly easy for customers to find, learn about, and purchase products -- but that's just on the surface. Learn what it takes to make B2B commerce profitable by having the right systems in place behind the scenes.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

UXC Oxygen

Build and Manage Highly Personalized User Experiences
sponsored by UXC Oxygen
WHITE PAPER: Customers are looking for high-quality, relevant content within tailored, contextual experiences based on their available customer data. Discover fully-integrated strategies that let you build these experiences into seamless, cohesive omni-channel jaunts.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

UXC Oxygen

Deliver Contextual Customer Experiences and Unify Processes
sponsored by UXC Oxygen
WHITE PAPER: 22% of CEOs believe that business model change dictates the next big thing. Discover why delivering contextual customer experiences is key to meet new expectations and thrive in the new era.
Posted: 13 Jul 2016 | Published: 13 Jul 2016

UXC Oxygen

Mining Data for a Personalized Customer Experience
sponsored by UXC Oxygen
WHITE PAPER: Discover ways contextual marketing offers the ability to gain insights into each customer's motivations and intent, and how you can leverage these insights to deliver highly targeted and individualized experiences in real time.
Posted: 12 Jul 2016 | Published: 12 Jul 2016

UXC Oxygen

How to Actively Manage Customer Experience with True Proactive Care
sponsored by IBM
WHITE PAPER: Proactive customer care seeks to settle customer complaints before the customer can take direct action. This may sound both ideal and unachievable, but with the wealth of data recently made available to us, proactive engagement looks to is the next step in customer care's evolution. In this white paper, learn what it means to be truly proactive.
Posted: 07 Jul 2016 | Published: 30 Sep 2015

IBM

GoPro: Be a Hero with Big Data and Tableau
sponsored by Tableau Software
WEBCAST: Wrangling the right data is often cumbersome when it comes to vast data landscapes. Data is much easier to collect than it is to analyze, unless you have the right tools. Learn how GoPro has come to use an array of tools to extract the most value possible from their data and drive CRM performance insights.
Posted: 07 Jul 2016 | Premiered: Jul 7, 2016

Tableau Software

Step-By-Step CRM Data Analytics for Sales Teams
sponsored by Infor
EBOOK: Metrics aren't answers; they are prompts for questions that probe statistics for deeper insight. Discover the simplest way to find the actionable insights hidden in your data analytics. Learn best practices and considerations for using metrics in analytics and see how to turn them into powerful tools.
Posted: 05 Jul 2016 | Published: 30 Jun 2015

Infor

Customer Experience Is the Battleground
sponsored by Avaya CenturyLink
RESOURCE: 81% of customers now expect organizations to deliver multiple lines of communication through an omnichannel presence. Read on to discover what other standards customers are setting and how to meet their expectations when it comes to delivering the best possible customer experience.
Posted: 29 Jun 2016 | Published: 29 Jun 2016

Avaya CenturyLink

3 Customer Engagement Pillars: Driving Customer Lifetime Value to New Heights
sponsored by Avaya CenturyLink
WHITE PAPER: Customer engagement is the central ingredient to improving long term customer retention rates. This resource describes the three pillars of customer engagement required to derive maximum value from every customer interaction.
Posted: 29 Jun 2016 | Published: 31 Dec 2015

Avaya CenturyLink

Infor CRM for industrial manufacturing
sponsored by Infor
WHITE PAPER: Industrial manufacturers are struggling to maintain profit and achieve any significant growth. This CRM solution designed for industrial manufacturers enables you to identify key data trends and deliver the best products and services possible.
Posted: 29 Jun 2016 | Published: 29 Jun 2016

Infor

Foster Loyalty Through Effortless Customer Journeys
sponsored by Genesys
WEBCAST: The latest method of driving customer loyalty is developing and maintaining an omnichannel presence—but how do you achieve this success? This webcast discusses how to improve customer loyalty through the creation of an omnichannel presence and communications, and how to track a customer's journey to identify trends in channel usage.
Posted: 28 Jun 2016 | Premiered: Jun 8, 2016

Genesys

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: 76% of satisfied customers demonstrate brand loyalty. In this report, learn more about how Australian consumer preferences are shifting towards digital channels, and what you can do to close the gap between expectations and delivery.
Posted: 27 Jun 2016 | Published: 27 Jun 2016

SAP

Retailers Get Personal: Using Analytics to Deliver Profitable Customer Experiences
sponsored by Oracle Corporation
WHITE PAPER: Retailers know their challenge isn't just gathering more data, but optimizing the use of the data they currently have. Explore ways to improve everything from supply chain management to the customer experience by leveraging actionable insights.
Posted: 24 Jun 2016 | Published: 24 Jun 2016

Oracle Corporation

Case Study: Oldcastle Increases Sales & Product Data Visibility
sponsored by Tableau Software
CASE STUDY: This case study discusses how the Oldcastle manufacturing company uses a data connector to get quick insight into product sales and margin trends. Learn how sales reps use the dashboards to drill down into their performance data and analyze customer buying behavior to boost productivity and profits.
Posted: 22 Jun 2016 | Published: 22 Jun 2016

Tableau Software

Why Omnichannel Experience Delivery is a Full Contact Sport
sponsored by Genesys
EGUIDE: Expert consultants and users from eBay and Boingo Wireless discuss contact center technology trends, mistakes, and best practices. Discover ways to upgrade your existing infrastructure to enhance the customer experience and help your company run more efficiently.
Posted: 21 Jun 2016 | Published: 07 Jun 2016

Genesys

Utilities are Getting 'Smarter' About Using Big Data
sponsored by Oracle Corporation
WHITE PAPER: Utilities companies that develop a collaborative culture are better able to apply analytics to new uses and new kinds of data. Explore ways utilities companies are using data to exercise increasing control over energy usage and costs, provide personalized customer service, and better equip call center reps to resolve issues quickly.
Posted: 21 Jun 2016 | Published: 21 Jun 2016

Oracle Corporation

Strengthen Customer Relationships Through Data
sponsored by Oracle Corporation
WHITE PAPER: Consolidating different relationships into a comprehensive view is a key way to fully leverage big data and analytics tools. Discover ways to determine customer behavior, as well as how to shape marketing materials and offers based on a complete understanding of the customer.
Posted: 21 Jun 2016 | Published: 21 Jun 2016

Oracle Corporation

Timing is Everything: How Companies are Using Data to Make Customers Happier
sponsored by Oracle Corporation
WHITE PAPER: Personalization is the reason a coffee enthusiast can receive a coupon as they pass their local cafe during their morning commute. Explore ways to become more customer-centric when you analyze customer data for one-on-one marketing.
Posted: 21 Jun 2016 | Published: 21 Jun 2016

Oracle Corporation

Driving Sales with Mobile, Real-Time Analytics
sponsored by Tableau Software
TECHNICAL ARTICLE: In this post, learn how you can combine the mobile app for Salesforce with embedded dashboard technology to get a rapid visual read on your entire sales pipeline, shorten pipeline review times, and prioritize calls accordingly. Plus, watch a brief demo to see how it works.
Posted: 20 Jun 2016 | Published: 18 May 2015

Tableau Software

Setting up a solid payment foundation
sponsored by CyberSource
WHITE PAPER: Are you making it too hard for your customers to pay for items online? Enabling seamless payment processes can lead to customer retention, loyalty and spending. Discover key factors in payment success with the ability to offer multiple payment options on multiple devices.
Posted: 16 Jun 2016 | Published: 16 Jun 2016

CyberSource

Trends 2016: The Future of Customer Service
sponsored by ServiceNow
ANALYST REPORT: Today's customer expectations for easy, effective, and personal service are shaping customer service technology priorities. Explore this summary of the top 10 customer service trends that application development and delivery (AD&D) pros and CIOs alike must pay attention to.
Posted: 16 Jun 2016 | Published: 05 Jan 2016

ServiceNow

10 Ways An Omnichannel Engagement Center Helps You Deliver Next-Generation Customer Experience
sponsored by Genesys
WHITE PAPER: Firms are increasingly building true engagement based on integrating customer experience with existing systems. Explore 10 ways to support all channels and touchpoints, and scale to any number of consumers, geographies, and agents.
Posted: 10 Jun 2016 | Published: 10 Jun 2016

Genesys

Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by HPE and Intel®
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 03 Jun 2016 | Published: 03 Jun 2016

HPE and Intel®

Sales Intelligence: Efficiently Gain Insights into Customer Data
sponsored by IBM
EGUIDE: How can you encourage a data-driven sales team without wasting time sifting through volumes of irrelevant information? This expert e-guide discusses the sales intelligence strategies that several companies have implemented to efficiently gain actionable insights into customer data and drive sales.
Posted: 01 Jun 2016 | Published: 17 May 2016

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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