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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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How to Leverage Actionable Marketing Analytics
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief white paper invites you to examine powerful tools for marketers. Discover what it takes to tame data and develop insights, allowing you to seize new business opportunities.
Posted: 28 Aug 2015 | Published: 28 Aug 2015

TIBCO Software Inc.

Embracing Digital Technology to Deliver Better Business Outcomes
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This report invites you to build a business case for your organization's transformation to a digitized customer experience. Uncover methodologies that will initiate a personalized approach to your audience's journey.
Posted: 27 Aug 2015 | Published: 27 Aug 2015

Interactive Intelligence, Inc.

Real-Time Interaction Management: The 11 Providers That Matter Most And How They Stack Up
sponsored by Teradata
WHITE PAPER: In this research report, you'll have access to every piece of data used to score participating real-time interaction management (RTIM) vendors and create a custom vendor shortlist. Click through now for essential findings that will greatly assist you in your RTIM initiatives.
Posted: 25 Aug 2015 | Published: 29 Jul 2015

Teradata

Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: This guide features a real-life example of how one organization gained meaningful business insights by leveraging customer experience management with machine data. Learn how to create these insights and help your business grow revenue by improving user engagement.
Posted: 24 Aug 2015 | Published: 24 Aug 2015

Splunk

Growth Strategies for the Next-Generation Retailer
sponsored by IBM
WHITE PAPER: This report offers retail organizations in-depth, pragmatic suggestions for proceeding with key growth initiatives. Uncover ways to think outside your existing box when you implement BI and analytics technologies, pursue emerging markets, and more.
Posted: 12 Aug 2015 | Published: 31 Oct 2014

IBM

Case Study: CRM That Delivers Better Value to Clients
sponsored by Microsoft
VIDEO: This brief video shows how a prominent consulting firm significantly increased sales and revenue by adopting an updated CRM tool.
Posted: 11 Aug 2015 | Premiered: 08 Oct 2014

Microsoft

Case Study: New CRM Saves Time and Improves Efficiency
sponsored by Microsoft
WHITE PAPER: In this case study, Tyroo Media describes how it overhauled its slow and complex CRM solution to obtain a more comprehensive and scalable one.
Posted: 11 Aug 2015 | Published: 22 Feb 2015

Microsoft

CRM that's Customizable to Your Business's Needs
sponsored by Microsoft
TRIAL SOFTWARE: This resource introduces a form of CRM software that is easily customizable and adapted to today's business environment.
Posted: 11 Aug 2015 | Premiered: 11 Aug 2015

Microsoft

Contact Lens Retailer Protects Revenue and Improves Efficiency with Calabrio Analytics
sponsored by Calabrio, Inc.
CASE STUDY: This case study details how this specific contact lens retailer was able to automate and track phone calls to verify orders using speech and text analytic software. Discover how your organization can reap similar benefits by devising your own strategy.
Posted: 11 Aug 2015 | Published: 11 Aug 2015

Calabrio, Inc.

How to Implement an Advanced CRM Solution
sponsored by Microsoft
RESOURCE: Access this resource to learn how you can implement CRM software that's adapted to today's business environment.
Posted: 10 Aug 2015 | Published: 10 Aug 2015

Microsoft

CRM for Today's Business World
sponsored by Microsoft
TRIAL SOFTWARE: This free software demo introduces a method of customer relationship management (CRM) that is tailored to today's business environment.
Posted: 10 Aug 2015 | Premiered: 10 Aug 2015

Microsoft

Clothing Retailer Manages Escalations with Calabrio Analytics
sponsored by Calabrio, Inc.
CASE STUDY: This white paper details how a leading retailer managed to solve their customer service debacle. Discover how your organization can uncover insights into your CRM processes by accessing this resource now.
Posted: 10 Aug 2015 | Published: 10 Aug 2015

Calabrio, Inc.

Enable Your Digital Value Chain with a Digital Business Platform
sponsored by SAP America, Inc.
WHITE PAPER: This white paper discusses how to create innovative business models, optimize business processes, and improve agility to avoid missing sales and profits in the digital era. By learning how to simplify these strategies, you can run your business in real-time.
Posted: 10 Aug 2015 | Published: 10 Aug 2015

SAP America, Inc.

FAQ: Integrated Business Strategy
sponsored by SAP America, Inc.
WHITE PAPER: The following FAQ guide covers dozens of common questions from business users who seek to optimize data management, business processes, CRM and other functions. Read on and learn what an integrated business strategy can achieve.
Posted: 10 Aug 2015 | Published: 29 May 2015

SAP America, Inc.

Calabrio ONE
sponsored by Calabrio, Inc.
WHITE PAPER: This white paper explains how visionary companies realize that the contact center is a strategic enterprise asset that requires focus and investment. Discover how you can uncover the business value in your contact center with this exclusive resource.
Posted: 07 Aug 2015 | Published: 31 Dec 2014

Calabrio, Inc.

Beverage Manufacturer Protects the Bottom Line with Voice Analytics
sponsored by Calabrio, Inc.
CASE STUDY: This white paper details how a specific solution was able to isolate one company's call recordings and categorize them by subject matter with the help of powerful speech analytics. Discover how technology like this can help your business make proactive improvements across the organization to increase customer satisfaction.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Calabrio, Inc.

Speed, Scale, Security: Orchestrating a Great Download Experience
sponsored by Limelight Networks, Inc.
WHITE PAPER: This white paper describes which systems, infrastructures, and processes can make your software available faster despite latency challenges. Learn how to optimize quick and efficient delivery of your files.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Limelight Networks, Inc.

CRM Licensing and Pricing Guide
sponsored by Microsoft
WHITE PAPER: In this guide, you'll improve your understanding of how to license cloud-based CRM. Access now to learn more about user licenses and how to choose the services right for your organization.
Posted: 05 Aug 2015 | Published: 14 May 2015

Microsoft

The 2015 Guide to More Insightful Marketing
sponsored by Microsoft
WHITE PAPER: In this white paper, you'll learn how to enable your marketing team to seamlessly go from planning to execution to measure campaigns across multiple channels.
Posted: 05 Aug 2015 | Published: 17 Sep 2014

Microsoft

Making Targeted, Personalized and Timely Marketing Messages Deliver Value
sponsored by IBM
WHITE PAPER: This white paper addresses consumer insight challenges as well as today's market dynamics. Uncover quick, cost-effective methods for organizing and analyzing a wealth of consumer information while improving returns on marketing spend.
Posted: 05 Aug 2015 | Published: 31 Mar 2015

IBM

Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014

IBM

Case Study: Kaffee Partner Perks up Sales Revenues and Customer Loyalty
sponsored by IBM
CASE STUDY: This brief case study examines how a leader in coffee systems delved deeper into buyer behavior insights and succeeded in tailoring product offers to customers' individual demands. Learn how these actions can improve conversion rates and boost sales within your own organization.
Posted: 05 Aug 2015 | Published: 31 Jan 2014

IBM

Acquire, Grow, and Retain Customers: The Business Imperative for Big Data and Analytics
sponsored by IBM
WHITE PAPER: This white paper presents strategies for gaining a holistic view of your customers with big data and analytics. Discover detailed approaches for effectively using these technologies as well as four beneficial outcomes.
Posted: 05 Aug 2015 | Published: 31 Dec 2013

IBM

Social Intelligence Guide for Marketing
sponsored by Microsoft
WHITE PAPER: This informative white paper explores expert insights for maximizing ROI on social channels.
Posted: 04 Aug 2015 | Published: 01 Jul 2015

Microsoft

Customer Analytics in Action
sponsored by IBM
VIDEO: This brief video stresses the importance of engaging with your customers. Learn how to enable customer service with business analytics so they can be supportive through every step of the customer experience.
Posted: 04 Aug 2015 | Premiered: 04 Aug 2015

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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