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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Realizing the Value of Contextual Knowledge: Four Capabilities to Achieve Success
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can gain critical benefits for gains and productivity in the fields of customer service and cost reduction.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

Top Customer Service Trends – How are you positioned for 2015?
sponsored by Verint Systems
RESOURCE: Discover is your organization is keeping up with the top customer service trends of 2015 by exploring this visual report. Learn why many organizations are prioritizing digital channels and discover new areas for business investment.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

A Strategic Approach to Customer Engagement Optimization
sponsored by Verint Systems
WHITE PAPER: Access this white paper to learn how your organization can optimize your customer engagement over multiple channels, to gain benefits like increased customer loyalty, enhanced performance and revenue, reduced risk and operating costs, and more.
Posted: 21 May 2015 | Published: 31 Dec 2014

Verint Systems

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights
sponsored by IBM
WHITE PAPER: To learn more about how your organization can integrate VOC tools into your operations access this informative white paper. Learn how your business can boost customer satisfaction and drive sales with a greater knowledge of your customers' needs and wants.
Posted: 20 May 2015 | Published: 31 Dec 2014

IBM

Acquire, Grow and Retain Customers: The Business Imperative for Big Data and Analytics
sponsored by IBM
RESOURCE: Big data and analytics are changing how you interact with your customers and are shaping customer expectations. Discover how your organization can rely on big data and analytics to improve customer relationship management strategies and learn 4 benefits of effectively using big data and analytics to guide customer interactions.
Posted: 19 May 2015 | Published: 31 Dec 2013

IBM

DMPs and CDPs and CRMs – Oh My!
sponsored by BlueConic
VIDEO: Access this webinar to hear from Cory Munchbach, Director of Product Marketing at BlueConic. Learn how customer data platforms can provide you with full access to your customers' information and enable your company to tackle specific roadblocks in the full utilization of your consumer data.
Posted: 18 May 2015 | Premiered: 30 Apr 2015

BlueConic

Start Using Always-on Optimization in Four Steps
sponsored by BlueConic
VIRTUAL SEMINAR: Learn how your organization can gain a competitive edge with accurate testing in this official webinar. Discover how 4 easy steps can bring you closer to optimizing your customer journey to drive sales and increase customer satisfaction.
Posted: 15 May 2015 | Premiered: 25 Mar 2015

BlueConic

From transactions to relationships: Connecting with a transitioning shopper
sponsored by IBM
WHITE PAPER: Access this exclusive white paper to learn how organizations are fostering relationships through customer experience to promote stickiness. Discover how your business can boost sales drive revenue with top notch customer service across media channels.
Posted: 13 May 2015 | Published: 31 May 2013

IBM

Maturity model: User-driven Marketing: Based on best practices from leading marketers over the last 4 years
sponsored by BlueConic
WHITE PAPER: Access this white paper to gain insight from organizations who have successfully implemented a user-driven marketing strategy. Discover the steps they took towards success and use their journeys as a benchmark for your current plans and developments.
Posted: 13 May 2015 | Published: 13 May 2015

BlueConic

Making the Most of your Sales Data
sponsored by Qlik
VIDEO: This video examines today's data-driven sales problems and explains how by synthesizing a wide range of data from your CRM, marketing automation and finance systems you can create a 360-degree view of both prospect and customer behavior.
Posted: 06 May 2015 | Premiered: 19 Jan 2015

Qlik

5 Reasons To Make Pricing Guidance Part Of Your Quoting Solution
sponsored by Pros.
WHITE PAPER: Discover 5 reasons why your organization should enhance your quote process with pricing guidance technology.
Posted: 04 May 2015 | Published: 31 Dec 2014

Pros.

Know Your Customer Inside and Out: Building Integrated, Personalized Customer Relationships
sponsored by IBM
WHITE PAPER: Today's organizations are beginning to enhance personalization by including unstructured big data like social media posts. In this informative white paper, discover how previously unused customer information can help your organization deliver personalized experiences to create smarter business strategies.
Posted: 04 May 2015 | Published: 31 Mar 2015

IBM

Supercharge CRM with a 360 degree View of the Customer
sponsored by IBM
WHITE PAPER: Access this white paper to learn how you can see a full picture of customer needs in one place. Read on to discover how to overcome common CRM challenges,
Posted: 01 May 2015 | Published: 01 May 2015

IBM

Addressing customer analytics with effective data matching
sponsored by IBM
WHITE PAPER: Access this informative white paper to learn how your organization can analyze multiple sources of operational and analytical information.
Posted: 01 May 2015 | Published: 30 Sep 2014

IBM

Bloor Research Report - Extending Your 360° View of Customers to Include Social Media
sponsored by IBM
WHITE PAPER: In this white paper discover the benefits behind extending your organization's' 360° view to include new technologies.
Posted: 01 May 2015 | Published: 30 Sep 2014

IBM

Building a Data-Focused Sales Organization
sponsored by Pros.
WHITE PAPER: To learn how your organization can take advantage of CRM platforms to create a data-driven sales strategy access this white paper now. Read on to get 5 top tips for improving your sales through data analytics.
Posted: 01 May 2015 | Published: 01 May 2015

Pros.

Modern Sales- Building Valuable Customer Relationships
sponsored by Oracle Corporation UK Ltd
WEBCAST: Access this informative webinar to learn how your sales team can effectively build their pipeline, leveraging the latest techniques, so that they can get information when they needed it and achieve better customer loyalty for sales now and in the long term.
Posted: 30 Apr 2015 | Premiered: Apr 30, 2015

Oracle Corporation UK Ltd

Improving Sales with Valuable Business Insights
sponsored by Oracle Corporation UK Ltd
WEBCAST: View this webcast to discover how your sales team can gain access to real-time business analytics while on the go. Make sure to tune in to learn how his mobile-ready software gives your team the power to work smarter, be more collaborative, and valuable insights that form better connections with customers.
Posted: 29 Apr 2015 | Premiered: Apr 29, 2015

Oracle Corporation UK Ltd

Improving Sales With Real-Time, Mobile Analytics
sponsored by Oracle Corporation UK Ltd
WEBCAST: Access this webcast to take an in-depth look at how you can improve your sales with mobile CRM that provides real-time analytics about your customers and sales.
Posted: 28 Apr 2015 | Premiered: Apr 28, 2015

Oracle Corporation UK Ltd

Salesforce CRM and FinancialForce PSA
sponsored by FinancialForce
WHITE PAPER: Discover how you can integrate Salesforce and FinalForce into your greater business processes. Discover how combining these service applications with your ERP system can yield amazing results.
Posted: 24 Apr 2015 | Published: 31 Dec 2013

FinancialForce

BT Discusses Cloud Migration and Oracle Data Integration 12c
sponsored by Oracle Corporation
VIDEO: Watch this video now to hear from Surren Partabh of BT as he explains his organization's migration to cloud services for database management and the benefits they received from switching.
Posted: 22 Apr 2015 | Premiered: 23 Oct 2013

Oracle Corporation

Data Culture in Software Development
sponsored by New Relic
RESEARCH CONTENT: 1/3 of companies reportedly lack the ability to measure and interpret which business strategies work and which ones don't - do you? In this survey report, discover how other organizations are using data to improve customer experience and software development. Plus, see how you stack up against the companies surveyed.
Posted: 22 Apr 2015 | Published: 22 Apr 2015

New Relic

Take Action on Customer Insights
sponsored by Hewlett-Packard Limited
WHITE PAPER: With analytics, companies can capture, analyze and provide insights to respond to customers in real time through social media channels. Read this white paper to discover the importance of a solid customer analytics strategy.
Posted: 20 Apr 2015 | Published: 31 Dec 2014

Hewlett-Packard Limited

Success Won't Drive Itself When Google Impacts Insurance
sponsored by GMC Software
WHITE PAPER: In this exclusive white paper discover how Google's search engine success is leading them to price auto insurance online more accurately than traditional insurers. Learn how your organization can compete with their success and uncover strategies you can implement to remain competitive.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

Communicating in the New Age of the Digital Banker
sponsored by GMC Software
WHITE PAPER: In this white paper discover how your bank can devise a plan to cater to connected customers. Find new ways to communicate in the modern world including mobile, multichannel, and more.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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