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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsReports
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Leverage Data to Enhance Customer Experiences
sponsored by Invenio Marketing
EGUIDE: This e-guide highlights how Disney, Cincinnati Bell, and other organizations can benefit from digital data and analytics to help improve customer experiences. Don't let valuable data slip through your fingers -- read now to learn how to take advantage of available customer information that results in maximum benefits for you and your customers.
Posted: 18 Jul 2014 | Published: 18 Jul 2014

Invenio Marketing

Dow Benelux maintains a happy workplace
sponsored by IBM
CASE STUDY: The following case study explores how the Dow Chemical Company leveraged analytics technologies to monitor and reduce their employees' stress levels across their organization. Gain a firsthand look at the technology they used and discover what it takes to attain similar results.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

Providing the total customer experience with IBM Predictive Customer Intelligence
sponsored by IBM
VIDEO: Tune into the following webcast to explore the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also gain a firsthand look at a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Premiered: 16 Jul 2014

IBM

The new frontier for personalized customer experience
sponsored by IBM
WHITE PAPER: The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

The 4 Biggest Analytics Myths Debunked
sponsored by SAS
WHITE PAPER: The following white paper explores the procedures for busting the top 4 analytics myths that more often than not, cause big disconnection problems for CIOs and LOB respectively.
Posted: 11 Jul 2014 | Published: 11 Jul 2014

SAS

New CRM Technology Empowers, Saves Time, and Improves Efficiency
sponsored by Microsoft India
CASE STUDY: iloed tools and processes, along with a lack of a centralized database, made it impossible for Tyroo Media to keep up with a growing number of customers. This brief case study illustrates how Tyroo implemented a new online CRM platform that offered a central database and a 360-degree view of customers, from sales to delivery.
Posted: 10 Jul 2014 | Published: 31 Jan 2013

Microsoft India

IT Services Company Improves CRM Efficiency, Enhances Productivity by More Than 50 Percent
sponsored by Microsoft India
CASE STUDY: Godrej Infotech Ltd (GITL), an IT consulting and software services provider, was relying on an in-house developed CRM system that was becoming more and more difficult to support. This case study explains how GITL implemented a new technology that provided easier access to customer information with customized dashboards and detailed reports.
Posted: 10 Jul 2014 | Published: 31 Jan 2011

Microsoft India

Anatomy of an Analytic Enterprise
sponsored by SAS
WHITE PAPER: The following white paper provides readers with the anatomy of a successful analytic enterprise and reveals key technology, implementation practices, pain points to avoid, and more.
Posted: 08 Jul 2014 | Published: 08 Jul 2014

SAS

Analytics in Sports - The New Science of Winning
sponsored by SAS
WHITE PAPER: The following report explores the thoughts of Thomas H. Davenport as he reveals how analytics is transforming the sports industry. Learn what makes analytics such a powerful tool for this sector and how this new attention from the sports industry is further affecting the business environment.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

SAS

Advanced Analytics - The Hurwitz Victory Index Report
sponsored by SAS
WHITE PAPER: The following Hurwitz Victory Index Report explores the current state of advanced analytics and provides an overview of 10 of the leading analytics vendors. Learn what differentiates each vendor's strengths, uses cases, and more.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

SAS

Customer Engagement Services Helps Hotel Group Grow Business
sponsored by Hewlett-Packard Company
VIDEO: Accor, the fifth largest hotel group in the world, was facing several challenges, including the growing influence of the Web on customer behavior and an increasingly mobile client base. To provide top-notch service, Accor needed the right technology that would enable them to create multi-channel, personalized experiences.
Posted: 03 Jul 2014 | Premiered: 03 Jul 2014

Hewlett-Packard Company

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company

How A Top E-Commerce Strategy Leads To Strong Sales
sponsored by Adobe EchoSign
EGUIDE: The following expert e-guide provides readers with the top 6 key factors that can make or break a customer's shopping experience. Learn why these 6 areas are so influential to the e-commerce experience and what you can do to improve each facet.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Adobe EchoSign

Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
sponsored by KANA
EGUIDE: "It's difficult to have a single view of the customer because of all the forms of communication," says Donna Fluss of DMG Consulting. As customer experience management (CEM) spans multiple departments and tools, optimizing CEM can be a complex and daunting task. Fortunately, this expert e-guide serves as a roadmap to CEM transformation.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

KANA

Omni-Channel Customer Service Demands the Intelligent Contact Center
sponsored by KANA
WHITE PAPER: In order to respond to changing customer expectations, contact centers must evolve to an omni-channel, context-aware platform. In this white paper, get an in-depth look at the demands placed on the modern contact center, and the strategies and tools you can leverage to optimize customer interactions
Posted: 26 Jun 2014 | Published: 26 Jun 2014

KANA

20 Customer Service Practices
sponsored by Salesforce
EBOOK: We surveyed feedback from our customers, product experts and thought leaders to come up with 20 best practices for outstanding customer service. Now we're going to share them with you.
Posted: 16 Jun 2014 | Published: 16 Jun 2014

Salesforce

Should You Outsource Your Call Center?
sponsored by Salesforce
PRESENTATION TRANSCRIPT: Find out why so many organizations are outsourcing call centers, and why it makes good business sense to do so.
Posted: 06 Jun 2014 | Published: 06 Jun 2014

Salesforce

Self-Service Performance Analytics Creates Greater Customer Engagement
sponsored by Genesys
WHITE PAPER: This white paper illustrates how to leverage analytics and business intelligence (BI) to gauge channel success and the performance of self-service options in the contact center. Discover how BI analytics embedded into IVR enables you to improve customer experiences, eliminate frustrations, and optimize your interaction processes.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

Genesys

Home-Shopping Network Gets Closer to Customers with Real-Time Insights
sponsored by SAP
CASE STUDY: Find out how in-memory computing and predictive analytics tools have helped one home-shopping network offer a personalized experience and solve costly issues in real-time.
Posted: 05 Jun 2014 | Published: 31 Jan 2014

SAP

Automating Customer Contact Centers to Gain Agility and Analytic Insights
sponsored by Genesys
WHITE PAPER: This informative white paper explores the components, advantages, and use cases for a virtual contact center. It also includes a checklist of 9 must-have virtual contact center features, so you know what to look for when evaluating a technology.
Posted: 04 Jun 2014 | Published: 04 Jun 2014

Genesys

Five Simple Strategies to Make Your Contact Center a Success
sponsored by Genesys
WHITE PAPER: View this informative white paper to learn how to cost-effectively increase the level of service in your contact center with the right technology. Discover five best practices to make your call center a success.
Posted: 03 Jun 2014 | Published: 03 Jun 2014

Genesys

Analytics exploration – today and tomorrow
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Clive Longbottom and Rob Bamford explain why businesses need to act now to create a business intelligence platform for the future.
Posted: 30 May 2014 | Published: 30 May 2014

ComputerWeekly.com

IT Services Company Reimagines CRM to Support Growth
sponsored by Microsoft India
VIDEO: Wipro, an IT services and consulting company, needed a robust analytics platform and a CRM system with the ability to measure every opportunity, in order to create and foster better customer relationships. Watch this video to learn how Wipro achieved those goals by implementing a new CRM system.
Posted: 27 May 2014 | Premiered: 20 Mar 2014

Microsoft India
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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