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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsReports
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Cincinnati Zoo Transforms Customer Experience and Boosts Profits
sponsored by Avnet
WHITE PAPER: Find out how business analytics helped the Cincinnati Zoo improve their customer experience.
Posted: 16 Dec 2014 | Published: 31 Mar 2012

Avnet

Building a Better Sales Team: Leveraging Today's Tech
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

Social network analysis –making sense of spaghetti
sponsored by IPL
WHITE PAPER: Social networks are rich with data, but unfortunately, making sense of this information can be a bit difficult to say the least. In the following white paper, Pat Galea explains some mathematical techniques that can be used to detect interesting insights within social networks. Read on to find out more.
Posted: 04 Dec 2014 | Published: 04 Dec 2014

IPL

IT analytics: The key to maximising business performance
sponsored by TeamQuest Corporation
WHITE PAPER: The following computer weekly report explores the increasing demand for IT analytics and examines what benefits businesses stand to gain with successful implementation.
Posted: 02 Dec 2014 | Published: 02 Dec 2014

TeamQuest Corporation

Australian Power & Gas Improves the Customer Experience
sponsored by NEC
CASE STUDY: Find out how a CRM solution helped Australian Power and Gas provide a better customer experience.
Posted: 26 Nov 2014 | Published: 31 Dec 2012

NEC

The Key to Unlocking What Your Customers Really Want
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out how the adoption of analytics can help companies better understand what their customers want, and promote upsell on new services.
Posted: 25 Nov 2014 | Published: 25 Nov 2014

Hewlett-Packard Company

Developing the right social CRM strategies for improved customer service
sponsored by IBM
EGUIDE: The following solution spotlight examines the steps business should undertake to ensure the seamless integration of social CRM into existing tools and processes, and discusses the value that organizations can glean from analyzing and nurturing customer feedback from social media channels.
Posted: 24 Nov 2014 | Published: 24 Nov 2014

IBM

A New Measure of Sales Success
sponsored by SearchCRM
EBOOK: New tools and technologies -- lead generation software and geolocation technology -- are changing the ways that companies measure sales analytics and CRM success.
Posted: 21 Nov 2014 | Published: 21 Nov 2014

TOPICS:  CRM | CRM Analytics
SearchCRM

Mind Shift: Giving customers what they want, when they want it
sponsored by Infor
WHITE PAPER: What does it really take to deliver the most effective customer experiences these days? Consult the following white paper to learn about the top 7 constituents of an effective customer experience strategy.
Posted: 17 Nov 2014 | Published: 17 Nov 2014

Infor

Maintaining a Successful Multichannel CRM
sponsored by ComputerWeekly.com
RESOURCE: The age of the isolated call center is over; no longer can we optimize a single channel in isolation. We need to give customers multiple ways to reach us. Is your organisation running a multichannel CRM interface? Take our brief survey on CRM and gain instant access to our expert guide, Customer experience consistency key to successful CRM.
Posted: 10 Nov 2014 | Published: 10 Nov 2014

ComputerWeekly.com

Gaining New Customers Through Multichannel Live Video Engagement
sponsored by UStream
WHITE PAPER: The following white paper examines the marketing challenge that faces organizations today that are trying to engage customers in the presence of thousands of other web pages. Additionally, learn how multichannel live video engagement can offer a valuable solution and what you should consider for future marketing procedures.
Posted: 05 Nov 2014 | Published: 05 Nov 2014

UStream

Creating the Omnichannel Customer Experience
sponsored by [24]7
WHITE PAPER: Find out how leveraging big data, predictive analytics and real-time decision making can improve the customer experience in today's world of multi-platform, mobile and social consumers.
Posted: 23 Oct 2014 | Published: 23 Oct 2014

[24]7

5 Key Components of Successful B2B Commerce
sponsored by IBM
WHITE PAPER: Uncover the 5 areas a solution must be able to support in order to fuel B2B ecommerce effectiveness.
Posted: 21 Oct 2014 | Published: 31 Jul 2014

IBM

Deliver More Intelligent Chat
sponsored by [24]7
WHITE PAPER: Find out how predictive analytics and real-time modeling can help your business deliver more intelligent chat.
Posted: 17 Oct 2014 | Published: 17 Oct 2014

[24]7

Engineered for Success: 3 Top Ways Next-Gen Servers Support Business
sponsored by Dell, Inc. and Intel®
WHITE PAPER: This white paper outlines the three business driven strategies that next-gen servers support businesses. Learn how to achieve high levels of performance to support advanced analytics and CRM.
Posted: 14 Oct 2014 | Published: 01 Oct 2014

Dell, Inc. and Intel®

Deliver a More Personalized Customer Experience
sponsored by Sitecore
WHITE PAPER: Check out the following brochure to uncover a customer experience management platform that has been designed to deal with the 8 main sections of commerce. Read on to learn how to deliver a better, personalized experience, improve marketing performance, satisfaction, and more.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Sitecore

The Social Dimension of Business Analytics: Extracting Value from Customer Feedback
sponsored by Information Builders
WHITE PAPER: The following informative white paper examines the biggest issues with conventional social media and BI tools and offers insight into a social media analytics platform that can improve the value of customer data, marketing approaches, and more.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Information Builders

New Advanced Servers Deliver IT Flexibility to Your Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Broad adoption of real-time analytics, cloud solutions, big data initiatives and virtualization is transforming the data center. View this solution brief to learn more about how data centers are evolving to improve performance and agility at any scale.
Posted: 19 Sep 2014 | Published: 19 Sep 2014

Dell, Inc. and Intel®

Webcast -The Business Value of Creating Exceptional Digital Experiences-Findings from IDC
sponsored by IBM
WEBCAST: Tune into the following webcast to hear from Melissa Webster, Program Vice President of Content and Digital Media Technologies for IDC and Anthony Fiorot, WW Portals and Digital Experience Solution Sales Leader for IBM Software Group as they review the findings of IDC's recent analytical report on delivering exceptional customer experiences.
Posted: 16 Sep 2014 | Premiered: Sep 16, 2014

IBM

Exceptional Customer Experiences: One Platform for Every Communication Channel
sponsored by IBM
VIDEO: The following video demo highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. Additionally, this demo explores new features coming in the platform such as renditions, new integrations, and more.
Posted: 16 Sep 2014 | Premiered: 16 Sep 2014

IBM

Modernizing your Contact Center
sponsored by TechTarget
RESOURCE: Social media and heightened customer expectations are forcing contact centers to update technology and strategy. To offer outstanding customer service, companies must decide between having a hosted or an on-premises model—or a little of both. Take our survey on CRM and get immediate access to our eguide, The Makings of a Modern Contact Center.
Posted: 08 Sep 2014 | Published: 18 Mar 2014

TechTarget

Old-Hat Technologies Put a Cap on Customer Care
sponsored by SearchCRM
EBOOK: Contact centers are struggling to stay on top of myriad communication channels. That's why contact center upgrades are on the minds of many. In this three-part guide, veteran IT reporters cover infrastructure trends, strategies and technologies.
Posted: 19 Aug 2014 | Published: 19 Aug 2014

SearchCRM

Applying Social Business: Create Exceptional Digital Experiences
sponsored by IBM
RESOURCE: Customers today expect to interact with your brand anywhere, at any time -- and from any device. It's thus essential to create compelling customer experiences to differentiate your business form the rest of the pack. This infographic illustrates how one vendor fulfills three main components of engaging customer experiences.
Posted: 04 Aug 2014 | Published: 04 Aug 2014

IBM

CFO Insights from IBM C-suite Study 2013
sponsored by IBM
WHITE PAPER: This whitepaper examines the results of a survey of over 4,000 top executives across 20 industries, focusing on the answers of the more than 500 CFOs who responded and what they are doing to become more efficient, more forward-looking and more proficient at creating profitable growth today.
Posted: 30 Jul 2014 | Published: 30 Jul 2014

IBM

Gain vital insight from your data: An innovative approach to deliver mission-critical analytics
sponsored by IBM
WHITE PAPER: Learn more about the challenges of supporting business-critical analytics, and an innovative approach to tackling them.
Posted: 24 Sep 2014 | Published: 24 Sep 2014

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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