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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Financial Institution Builds App to Enable Secure Account Access on Any Device
sponsored by Carrington Associates
CASE STUDY: This case study describes Raymond James Financial's journey to build an app that would enable investors to gain secure access to their accounts and contact financial advisors at any time and on any device.
Posted: 02 Jul 2015 | Published: 31 Dec 2014

Carrington Associates

The Next Wave of Intelligent Applications
sponsored by IBM
WHITE PAPER: This white paper highlights machine learning as the next breakthrough to assist in good decision-making. Learn ways to enable your team to do highly iterative analysis that scales to large volumes of data.
Posted: 02 Jul 2015 | Published: 30 Jun 2015

IBM

Five Ways to Maximize the Effectiveness of Mobile Push Notifications
sponsored by IBM
RESOURCE: Access this white paper to discover the 5 key ways to maximize your mobile push notification efforts.
Posted: 02 Jul 2015 | Published: 02 Jul 2015

IBM

5 Key Strategies for Successful Mobile Engagement
sponsored by IBM
RESOURCE: Access this resource and learn the 5 key strategies that enhance your brand presence and improve customer engagement in a business world dominated by mobile technologies.
Posted: 01 Jul 2015 | Published: 31 Oct 2014

IBM

Measure, Analyze and Manage: Optimizing Marketing Results with Business Analytics
sponsored by Cortell
WHITE PAPER: This white paper relieves marketing pressures by providing insight into marketing analytics. Unwind and discover how to engage the multichannel customer, create more successful campaigns, and more.
Posted: 30 Jun 2015 | Published: 30 Apr 2014

Cortell

Looking Ahead on Predictive Analytics
sponsored by SearchBusinessAnalytics
VIRTUAL ENVIRONMENT: Predictive analytics software can help organizations optimize their business strategies. This virtual classroom is designed to provide analytics, IT and business professionals with insight and advice on deploying predictive analytics tools and using them effectively.
Posted: 30 Jun 2015 | Premiered: 23 Jun 2015

SearchBusinessAnalytics

SaaS CRM Best Practices
sponsored by Salesforce.com
EGUIDE: This E-Guide reviews best practices for negotiating a service-level agreement (SLA) and how to strategically integrate key business applications to streamline data and improve customer experience management
Posted: 30 Jun 2015 | Published: 30 Jun 2015

Salesforce.com

Unsubscribe best practices guide: How to Decrease Database Churn and Strengthen Your Marketing Program
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: In this white paper you'll go behind the scenes of the unsubscribe process to learn why it matters and how you can use it to strengthen your marketing program.
Posted: 30 Jun 2015 | Published: 30 Jun 2015

Silverpop Systems Inc. an IBM Company

How a CRM Solution Helps Small Businesses
sponsored by Salesforce.com
WHITE PAPER: Is there a secret sauce to success? For small businesses looking to break-through, it's called "customer relationship management" or CRM. This e-book will introduce you to the basics of CRM.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Salesforce.com

How a Mobile CRM Makes You More Successful
sponsored by Salesforce.com
WHITE PAPER: The best CRM solutions go beyond basic functionality and deliver cutting edge features that make the companies that use them more efficient, more effective, and more successful. Chief among these cutting edge features is mobile functionality.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Salesforce.com

How a CRM Helps Your Business Grow
sponsored by Salesforce.com
WHITE PAPER: Business may begin with a handshake — but once the customer relationship begins, your challenge is to maintain it. The right CRM will help you build deeper, more meaningful relationships with your customers while you build and scale your business.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Salesforce.com

Does your Organization Suffer from Attrition?
sponsored by Cortell
WHITE PAPER: Attrition spells out revenue loss. This brief white paper demonstrates how to pinpoint students on the verge of leaving, using predictive tools. Discover how to retain your students using several data requirements for forecasting purposes.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Cortell

Deciding Which CRM Solution is Right For You
sponsored by Salesforce.com
WHITE PAPER: This e-book can help you determine which type of CRM system is right for your business.
Posted: 26 Jun 2015 | Published: 31 Dec 2014

Salesforce.com

The 2015 Digital Transformation Roadmap
sponsored by The Pulse Network
WHITE PAPER: This guide lays out four essential steps to collaborative content creation. From changing your attitude to motivating with data, learn how to better service your customers and your own company.
Posted: 23 Jun 2015 | Published: 23 Jun 2015

The Pulse Network

The Customer-Experience Mandate: Build Lasting Engagement with Better Websites
sponsored by Rackspace
WHITE PAPER: The following report will help CIOs, IT leaders, and senior technologists understand how to satisfy the digital customer. Discover which tools are essential for delivering the ultimate web-based customer experience.
Posted: 21 Jun 2015 | Published: 31 Dec 2014

Rackspace

The 2015 Digital Transformation - Digital Media Workstream
sponsored by The Pulse Network
WEBCAST: This webisode of Digital Media Workstream highlights what you can expect in the digital transformation for 2015. Discover top industry analysts as they share their knowledge and expertise about the current state of digital media.
Posted: 19 Jun 2015 | Premiered: Feb 10, 2015

The Pulse Network

Webinar: How to Stay Agile with Big Data
sponsored by Red Hat
WEBCAST: This webinar covers the optimization of Big Data for your bottom line. Unlock valid points for staying steps ahead of this booming phenomenon, As Big Data researcher Tony Baer divulges how to make heaps of information work for you - instead of vice versa.
Posted: 19 Jun 2015 | Premiered: Oct 9, 2014

Red Hat

Case Study: How the Seattle Seahawks Drove Record Sales at New Pro Shop in One Day
sponsored by Honeywell
CASE STUDY: Discover how your organization can reap the benefits of mobile sales technology to increase your customer satisfaction in this exclusive case study. Read now to learn more.
Posted: 17 Jun 2015 | Published: 17 Jun 2015

Honeywell

Boost Customer Experiences by Embracing Mobile Capabilities
sponsored by Honeywell
CASE STUDY: This case study describes how a premier ski resort achieved efficiency by implementing advanced barcode scanner technology
Posted: 16 Jun 2015 | Published: 31 Dec 2014

Honeywell

The New Digital Media Supply Chain
sponsored by The Pulse Network
VIDEO: In this video expert Bruce Stearns explains the concept of the "new digital media supply chain." You can get information on this new phenomenon and gain an effective strategy from implementing a successful workflow in your enterprise by watching this brief video.
Posted: 16 Jun 2015 | Premiered: 02 Apr 2015

The Pulse Network

How Mobile Engagement Is Reinventing Brick and Mortar Retail
sponsored by Honeywell
WHITE PAPER: This white paper describes how the effective use of mobile engagement can increase sales and customer satisfaction at your brick-and-mortar retail stores.
Posted: 16 Jun 2015 | Published: 31 Dec 2014

Honeywell

Why Marketing Should Be Personal
sponsored by Adobe EchoSign
WHITE PAPER: This white paper reveals eight facets of leveraging personalization in your marketing strategy. Discover how to make intelligent use of customer data in a way that is not intrusive to your audience.
Posted: 16 Jun 2015 | Published: 31 Dec 2014

Adobe EchoSign

Utilizing Customer IAM to Better Enable and Protect Your Organization
sponsored by CA Technologies.
WHITE PAPER: This white paper explores customer identity and access management (CIAM) and how to enable and secure multiple channels of customer interaction.
Posted: 15 Jun 2015 | Published: 16 Jul 2014

CA Technologies.

Raise Your Sales IQ
sponsored by SearchDataManagement
EZINE: Companies are using sales intelligence to improve business practices and customer interaction with their products.
Posted: 15 Jun 2015 | Published: 15 Jun 2015

SearchDataManagement

Cloud Analytics Keynote
sponsored by Salesforce.com
WEBCAST: In the following webinar, you will learn how to have the necessary conversations for improving your customer's entire experience via analytics. Watch and understand how to refine new strategies around your business.
Posted: 12 Jun 2015 | Premiered: Oct 16, 2014, 01:01 EDT (05:01 GMT)

Salesforce.com
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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