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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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The 3 Metrics That Matter: Understanding the Data You Need to Run Your Subscription Business
sponsored by Zuora, Inc
WEBCAST: Find out how the Subscription Economy can help your organization improve online consumer services.
Posted: 31 Oct 2014 | Premiered: Oct 31, 2014

Zuora, Inc

The Shift to Digital Recurring Revenue
sponsored by Zuora, Inc
WHITE PAPER: Find out about the pros and cons of implementing a digital delivery model, as well as how it can improve your customer experience.
Posted: 31 Oct 2014 | Published: 31 Oct 2014

Zuora, Inc

How Critical is the Internet for Business Commerce?
sponsored by Akamai Technologies
VIDEO: This short video discusses the critical nature of the internet to all businesses today, from customer-facing websites to business-to-business transactions.
Posted: 31 Oct 2014 | Premiered: 31 Oct 2014

Akamai Technologies

Supply on Demand: Adapting to Change in Consumption and Delivery Models
sponsored by Zuora, Inc
WHITE PAPER: Uncover a complete list of results from a recent survey that dives deep into how businesses are responding new demands from customers.
Posted: 31 Oct 2014 | Published: 31 Dec 2013

Zuora, Inc

Accelerate Success in the Subscription Economy
sponsored by Zuora, Inc
WHITE PAPER: Find out what you should consider before adopting the subscription based model.
Posted: 30 Oct 2014 | Published: 31 Dec 2013

Zuora, Inc

What is Relationship Business Management?
sponsored by Zuora, Inc
WHITE PAPER: Find out the best way to move from ERP and CRM to your subscription model.
Posted: 30 Oct 2014 | Published: 30 Oct 2014

Zuora, Inc

An Introduction to Subscription Finance
sponsored by Zuora, Inc
RESOURCE: Find out how the Subscription Economy is changing the role of a CFO and helping businesses form stronger relationships with their customers.
Posted: 29 Oct 2014 | Published: 29 Oct 2014

Zuora, Inc

Keep Costs Down and Service Levels Up with Cross-Channel Workforce Management
sponsored by Genesys
WHITE PAPER: A modern Workforce Management (WFM) solution enables organizations to better manage the customer journey across touchpoints, resulting in better customer experiences along the way.Download this tip sheet to learn how a WFM solution can support your cross-channel customer experiences while meeting SLAs and managing operating costs.
Posted: 29 Oct 2014 | Published: 29 Oct 2014

Genesys

9 Keys to Building a Successful Subscription Business
sponsored by Zuora, Inc
WHITE PAPER: Find out how a shift to the subscription economy can help you build lasting customer relationships and improve revenue.
Posted: 29 Oct 2014 | Published: 29 Oct 2014

Zuora, Inc

Mastering Your Subscription Pricing Game Plan
sponsored by Zuora, Inc
WHITE PAPER: Learn about the challenge of moving to a relationship-based subscription model and uncover the benefits of doing so.
Posted: 29 Oct 2014 | Published: 29 Oct 2014

Zuora, Inc

4 Steps for Success: Platform Strategies for Agility, Flexibility and Scale
sponsored by Twilio
WEBCAST: This informative webcast dives into the world of the modern contact center. View now to find 4 essential steps for CRM success, and help build an agile, flexible, scalable contact infrastructure. Discover what one platform has to offer, and if a solution like this one could help catapult your CRM strategy into the future.
Posted: 28 Oct 2014 | Premiered: Oct 28, 2014


Meet the Challenges of the Switching Economy with Continuous Workforce Optimization
sponsored by Genesys
WHITE PAPER: Gain insight into today's multi-channel customer environment, including how to analyze customer conversations across both voice and text-based channels.
Posted: 28 Oct 2014 | Published: 28 Oct 2014

Genesys

The Migration Towards SIP for Contact Centers
sponsored by Twilio
WEBCAST: Find out why you should connect your contact center to the cloud.
Posted: 27 Oct 2014 | Premiered: Oct 27, 2014


Manage The Cross-Touchpoint Customer Journey
sponsored by Genesys
ANALYST REPORT: Customer Experience and eBusiness executives must shift their approach from optimizing individual touchpoints to identifying high-value cross-touchpoint tasks -- and then designing touchpoints that support those tasks, rather than acting in isolation. Read this Forrester report to learn the 3 rules of implementing cross-touchpoint experiences.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

The Hidden Secret to Great Customer Experience Scores
sponsored by Genesys
WHITE PAPER: This white paper shows you how to turn these touchpoints, which too often negatively impact CX, into your competitive advantage. Learn the secrets of managing the entire customer journey and you'll be able to increase efficiency and boost your customer scores.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

Three Benefits You Gain by Managing the Customer Journey
sponsored by Genesys
WHITE PAPER: This white paper discusses: Benefits of focusing on customer experience and customer journey, how you can overcome roadblocks to delivering great CX, and keys to success.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

Building the Next Generation Contact Center
sponsored by Twilio
WEBCAST: Access this on-demand webcast to discover what a cloud infrastructure can provide for your contact center strategy. Tune in to find out what features accompany a cloud solution, and how it can help boost agent productivity by reducing calls and providing contact context.
Posted: 27 Oct 2014 | Premiered: Oct 27, 2014


The Subscriber Decision Journey: A New Model For A New Experience
sponsored by Zuora, Inc
WEBCAST: Find out how the subscription experience helps customers perceive their relationship with your products.
Posted: 27 Oct 2014 | Premiered: Oct 27, 2014

Zuora, Inc

Reshaping the Contact Center for a New Era of Customer Interactions
sponsored by Twilio
WEBCAST: This on-demand webcast with Forrester Research Principle Analyst Art Schoeller dives into the world of cloud-driven contact centers, and what they can do for your business. View now to find out what Forrester's research shows for companies that have already implemented this strategy, and if the cloud will work for your CRM center.
Posted: 24 Oct 2014 | Premiered: Oct 24, 2014


Creating the Omnichannel Customer Experience
sponsored by [24]7 Customer Inc.
WHITE PAPER: Find out how leveraging big data, predictive analytics and real-time decision making can improve the customer experience in today's world of multi-platform, mobile and social consumers.
Posted: 23 Oct 2014 | Published: 23 Oct 2014

[24]7 Customer Inc.

How to Keep Your Customer Relationships, and Build New Ones
sponsored by NEC
WHITE PAPER: Find out how you can improve customer retention, increase sales and reduce the time and effort required to secure profitability.
Posted: 23 Oct 2014 | Published: 23 Oct 2014

NEC

BEST PRACTICES FOR CREATING QUOTA-BUSTING SALES REPS
sponsored by Oracle Corporation
EGUIDE: This expert e-guide pinpoints some best practices for sales representatives to help bolster performance and drive overall business success.
Posted: 22 Oct 2014 | Published: 22 Oct 2014

Oracle Corporation

Industry Experts Share Their Thoughts on the World of Customer Experience
sponsored by [24]7 Customer Inc.
WHITE PAPER: Find out what 5 pros have to say about their customer experience journey and find out how you can apply their best practices to your own.
Posted: 22 Oct 2014 | Published: 30 Sep 2014

[24]7 Customer Inc.

The Agile Call Center: A New Approach to Customer Service
sponsored by Twilio
WHITE PAPER: What approach will allow you to deliver the caliber of customer experience necessary to win in increasingly competitive markets? View this whitepaper now to discover the concept of the "agile contact center", and how the power of software and the cloud is enabling businesses to operate in completely new ways.
Posted: 21 Oct 2014 | Published: 21 Oct 2014


How the Communications Revolution is Reshaping the Contact Center: Three Case Studies to Read Now
sponsored by Twilio
CASE STUDY: This informative case study considers three companies – Hulu, Home Depot, and Wix – and analyzes how they found success in a simultaneously complex and growing demand for perfect customer interactions. Find out how they found the right platform to simplify and streamline their inbound and social communications.
Posted: 21 Oct 2014 | Published: 21 Oct 2014

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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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