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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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What Happens When a Contact Center's Communication Systems Fail 72 Hours Before Black Friday?
sponsored by Integrated Research
CASE STUDY: 72 hours before Black Friday, one organization's critical communication systems began to fail and business continuity systems crashed. Access this case study to find out what happened; why the outages occurred in the first place; and how to prevent a similar catastrophe within your organization.
Posted: 27 May 2015 | Published: 31 Dec 2014

Integrated Research

Successful Customer Experience Management Strategy in a Social World
sponsored by Microsoft
EGUIDE: In this e-guide readers will find best practices for a successful CEM strategy which includes social interactions as well as insight into why social CRM is a business imperative that must be addressed.
Posted: 26 May 2015 | Published: 26 May 2015

Microsoft

3 Easy Steps to Automating Your Sales Cycle
sponsored by Salesforce.com
WHITE PAPER: This resource explains how you can better understand, streamline, and automate your sales process with a CRM solution customized to meet your team's needs.
Posted: 26 May 2015 | Published: 26 May 2015

Salesforce.com

Rethinking Your Approach to Mobile Business
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Access this white paper to learn about the IDEA cycle approach to embracing a mobile mindset.
Posted: 26 May 2015 | Published: 24 Jan 2014

Dell, Inc. and Intel®

Using Technology to Gain visibility Into Customer Experiences
sponsored by Microsoft
EGUIDE: This e-Guide explains the necessity of cross-channel communication to guaranteeing consistent customer support and explores the benefits of incorporating customer analytics into your CRM strategy.
Posted: 26 May 2015 | Published: 04 Mar 2015

Microsoft

The Role of APIs in Media & Entertainment
sponsored by Apigee
WHITE PAPER: This resource discusses the imperative of delivering the right experience to the right device at the right time in today's rapidly changing digital landscape. Read on to explore 4 ways in which APIs are enabling media/entertainment companies to satisfy customers and stay ahead of the competition.
Posted: 26 May 2015 | Published: 26 May 2015

Apigee

Simplify Customer Service with 360-Degree View of the Customer
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can work to simplify your customer service applications with a 360-degree view of the customer. Learn how your employees can have access to transaction, interaction, and profile information in a single place to pick up customer conversations where they left off.
Posted: 26 May 2015 | Published: 31 Dec 2014

Verint Systems

Delivering Customized Experiences in Travel and Hospitality
sponsored by Apigee
WHITE PAPER: This eBook discusses the new agility required to win the business of travelers. Read on to learn how to develop a broader digital strategy to engage customers, partners, and employees; personalize their interaction with your organization and brand; and outshine your competitors.
Posted: 26 May 2015 | Published: 26 May 2015

Apigee

Join the Social Sales Revolution
sponsored by PGi
WHITE PAPER: New technology can be revolutionary in the right hands, but it can also deluge an under-skilled sales team. This guide explores the current state of customer relations, and offers a 5 step program to improving social sales techniques. Discover how to create honest, authentic relationships through better access to information.
Posted: 24 May 2015 | Published: 15 May 2015

PGi

Beyond ESB Architecture: How APIs Displace ESBs and SOA in the Enterprise
sponsored by Apigee
EBOOK: This informative eBook discusses the fundamental mismatch between modern applications and enterprise service bus (ESB) architecture. Read on to learn about the need for enterprises to move beyond ESBs with APIs in support of today's new generation of apps.
Posted: 22 May 2015 | Published: 22 May 2015

Apigee

Multi-Channel Customer Experience: The Next Battleground for Mid-Size Businesses
sponsored by Genesys
WHITE PAPER: This resource provides the information that mid-size organizations need as they consider making the jump to a multi-channel contact center, including key drivers and challenges; what to look for in a vendor partner; proven tips for success; and more.
Posted: 22 May 2015 | Published: 22 May 2015

Genesys

Computer Weekly – 26 May 2015: Microservices and DevOps are changing software development
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we talk to Hailo about its software development approach, which sees the taxi app use microservices and DevOps techniques. We hear from users of OpenStack, the open source cloud software, about how they are building digital businesses. And our buyer's guide looks at customer experience management. Read the issue now.
Posted: 22 May 2015 | Published: 22 May 2015

ComputerWeekly.com

Realizing the Value of Contextual Knowledge: Four Capabilities to Achieve Success
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can gain critical benefits for gains and productivity in the fields of customer service and cost reduction.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

Top Customer Service Trends – How are you positioned for 2015?
sponsored by Verint Systems
RESOURCE: Discover is your organization is keeping up with the top customer service trends of 2015 by exploring this visual report. Learn why many organizations are prioritizing digital channels and discover new areas for business investment.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

Fast Data: Better Customer Experience, Reduced Churn, and Revenue Perks
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief case study highlights fast data and its ability to disrupt competition. Discover what it means to make changes quickly and predictably, and how integration unlocks this potential.
Posted: 21 May 2015 | Published: 21 May 2015

TIBCO Software Inc.

Smarter Contact Centers Using In-Memory Data Grids
sponsored by Red Hat
WHITE PAPER: Access this white paper to explore the challenges faced by the CSP contact center staff in responding to subscribers' calls and how in-memory data grids can help streamline and speed up the process.
Posted: 21 May 2015 | Published: 31 Dec 2014

Red Hat

A Strategic Approach to Customer Engagement Optimization
sponsored by Verint Systems
WHITE PAPER: Access this white paper to learn how your organization can optimize your customer engagement over multiple channels, to gain benefits like increased customer loyalty, enhanced performance and revenue, reduced risk and operating costs, and more.
Posted: 21 May 2015 | Published: 31 Dec 2014

Verint Systems

Case Study: Meeting Today's Business Needs with Big Data
sponsored by TIBCO Software Inc.
WHITE PAPER: In this white paper, you'll find the story of how one major shipping enterprise used big data to dramatically improve its business, increase its insight into day-to-day operations, and enhance customer service capabilities.
Posted: 20 May 2015 | Published: 25 Feb 2015

TIBCO Software Inc.

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights
sponsored by IBM
WHITE PAPER: To learn more about how your organization can integrate VOC tools into your operations access this informative white paper. Learn how your business can boost customer satisfaction and drive sales with a greater knowledge of your customers' needs and wants.
Posted: 20 May 2015 | Published: 31 Dec 2014

IBM

Managing Enterprise Applications Workloads in the Cloud
sponsored by IBM
WHITE PAPER: Read this white paper to explore the different types of cloud engagements for application environments. Learn about the benefits and limitations the cloud involves, and the pain points faced when deploying ERP and CRM in cloud environments.
Posted: 20 May 2015 | Published: 20 May 2015

IBM

DMPs and CDPs and CRMs – Oh My!
sponsored by BlueConic
VIDEO: Access this webinar to hear from Cory Munchbach, Director of Product Marketing at BlueConic. Learn how customer data platforms can provide you with full access to your customers' information and enable your company to tackle specific roadblocks in the full utilization of your consumer data.
Posted: 18 May 2015 | Premiered: 30 Apr 2015

BlueConic

Start Using Always-on Optimization in Four Steps
sponsored by BlueConic
VIRTUAL SEMINAR: Learn how your organization can gain a competitive edge with accurate testing in this official webinar. Discover how 4 easy steps can bring you closer to optimizing your customer journey to drive sales and increase customer satisfaction.
Posted: 15 May 2015 | Premiered: 25 Mar 2015

BlueConic

4 Steps To a User-driven Marketing Strategy
sponsored by BlueConic
VIDEO: Access this in-depth webinar to discover a roadmap for creating or developing your user-driven marketing experience. In 4 easy steps learn how you can cater to your customer's needs to reap the benefits of a personalized marketing strategy.
Posted: 15 May 2015 | Premiered: 10 Feb 2015

BlueConic

Location Services: All About Advanced Mapping
sponsored by HERE
WHITE PAPER: This informative white paper provides insights on a powerful next step in digitization. Discover essential user benefits of a cloud-based mapping platform.
Posted: 14 May 2015 | Published: 31 Dec 2014

HERE

High Quality Networking for the Digital World
sponsored by Limelight Networks, Inc.
WHITE PAPER: Access this white paper to learn how a purpose-built network can ensure excelling quality and experience regardless of public internet capacity and vulnerability concerns.
Posted: 14 May 2015 | Published: 27 Feb 2015

Limelight Networks, Inc.
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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