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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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7 Ways Field Service Organizations are Levering Technology
sponsored by ServiceMax
WHITE PAPER: In this informative white paper get 7 top tips for leveraging technology in your field service organization. Learn about current technology trends shaking up the field service landscape.
Posted: 27 Feb 2015 | Published: 31 Dec 2014

ServiceMax

How CIOs will Define the Next Era of Customer Service
sponsored by ServiceMax
WHITE PAPER: In this valuable white paper learn more about the benefits mobile technology and investments could bring to your organization through your field service team. Get a run down on new tech trends shaking up the field service landscape.
Posted: 27 Feb 2015 | Published: 31 Dec 2014

ServiceMax

Empowered Customers Expect More—Can You Deliver? Oracle VS Salesforce
sponsored by Oracle Corporation
WHITE PAPER: Learn more about the needs of the empowered consumer and what type of platforms are available to help you foster outstanding customer service. Read on to get an in-depth comparison of leading CRM systems, Oracle and Salesforce
Posted: 27 Feb 2015 | Published: 27 Feb 2015

Oracle Corporation

Accelerating Mobile Application Development with the Cloud
sponsored by IBM
EGUIDE: In this Solution Spotlight, learn five key customer experience management tips from experts in the space, as well as a case study on how Krispy Kreme executed a successful CEM strategy.
Posted: 26 Feb 2015 | Published: 26 Feb 2015

IBM

Information Workflow Solutions for Retail Brochure
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access this white paper to discover a platform that combines cloud, hardware, and software services that let you easily reach your customers, and make your business more efficient.
Posted: 25 Feb 2015 | Published: 25 Feb 2015

Hewlett-Packard Limited

Real-Time Reality: Converged Infrastructures for SAP HANA Platform
sponsored by Arrow & HDS
WHITE PAPER: Access this white paper to learn how pairing converged infrastructure with the SAP HANA platform will give you real-time information. Read on to discover how this can benefit business applications like ERP, CRM, and more.
Posted: 25 Feb 2015 | Published: 25 Feb 2015

Arrow & HDS

Solution Overview: Inventory Management
sponsored by GT Nexus
RESOURCE: In this brief solution overview learn more about how you can gain a complete picture of supply chain inventory by matching supply to demand and dynamically allocating inventory where it's needed the most.
Posted: 25 Feb 2015 | Published: 25 Feb 2015

GT Nexus

6 Tips from the Experts for Moving from Reactive to Proactive Services
sponsored by ServiceMax
VIDEO: Watch this in-depth webinar to get 6 tips from TSIA and ServiceMax experts on the migration to proactive services.
Posted: 25 Feb 2015 | Premiered: 20 Jan 2015

ServiceMax

Unleash The Power of Field Service
sponsored by ServiceMax
VIDEO: View this informative video to see how organizations are re-evaluating their field service agents to unlock their potential through cloud, mobile, and social tools.
Posted: 25 Feb 2015 | Premiered: 21 Nov 2014

ServiceMax

6 Keys to Effective Chat Operations
sponsored by [24]7
WHITE PAPER: In this informative white paper explore common misconceptions about chat. Read on to gain 6 key insights based on lessons learned to make your chat CRM more effective.
Posted: 24 Feb 2015 | Published: 24 Feb 2015

[24]7

Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, partnered with IBM Business Analytics to embrace the methods that modern consumers are utilizing to share their opinions and turn raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013

IBM

Service Management 360: Can’t Get No (Customer) Satisfaction? Oh, Yes You Can
sponsored by IBM
WHITE PAPER: Access this valuable resource to learn more about modern customer satisfaction and what you can do to avoid potentially damaging effects of a customer service misstep.
Posted: 20 Feb 2015 | Published: 11 Dec 2014

IBM

Are you Ready For Mobile Capture?
sponsored by IBM
WHITE PAPER: Learn if you are ready to make a shift to mobile capture to improve your customer service and process agility. Read on to get the top 10 questions to ask before you make your move.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

IBM

Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

The Central Role of Content Management in Case Management
sponsored by IBM
WHITE PAPER: Learn more about how case management technologies can help you drive effective outcomes in 3 different kinds of knowledge work scenarios, and how a clear content management strategy underpins success in case management.
Posted: 19 Feb 2015 | Published: 31 Dec 2014

IBM

Stay Afloat in the Virtual World With Engagement
sponsored by Unify
WHITE PAPER: In this white paper, discover how to achieve greater engagement of customers, partners and employees throughout your organization.
Posted: 17 Feb 2015 | Published: 31 Dec 2013

Unify

Breaking Down the Marketing Silos: The Key to Consistently Achieving Customer Satisfaction
sponsored by Teradata
WHITE PAPER: This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Who's Driving Your Brand? Navigating Today's Confusing Customer Pathways and Arriving with Your Brand Intact
sponsored by Teradata
EBOOK: This ebook will cover how marketers can gain competitive advantage by leveraging social media and loosening the reins on your brand.
Posted: 16 Feb 2015 | Published: 31 Dec 2014

Teradata

Crafting a Successful Email Marketing Campaign
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook gives the rules and best practices to ensure email deliverability, help avoid spoofing/phishing, and how to increase your send reputation to ensure every email gets to your customer's inbox.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

The State of Data-Driven Marketing and CEM in 2015
sponsored by Teradata
RESOURCE: Learn about how data-driven marketing can create individualized insights. Connect large amounts of online and offline data to deliver cross-channel, personalized marketing campaigns and meet customer demands.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Shine a Light, Gain Customer Insight
sponsored by SearchCRM
EBOOK: Companies are using marketing automation systems and beacon technologies to gain more information about their customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

TOPICS:  CRM | Marketing
SearchCRM

Solve the Top 10 Professional Services Pains
sponsored by Acumatica
WHITE PAPER: The money invested into a web-based ERP and CRM system can streamline a business and help it acquire new clients and provide even better service. This white paper introduces a well-designed, comprehensive ERP system
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Acumatica

The One that Got Away: How to Identify and Re-Engage Lapsed Customers
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable resource to learn how you can reach out to lapsed customers and shore up your customer loyalty and retention using proven data-driven processes. Read on to learn how retailer Milk&More was able to implement these strategies to win over their lapsed customers.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Silverpop Systems Inc. an IBM Company

8 Expert Tips for Thriving in Today's Data-Driven Marketing Landscape
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn 8 tips from experts on how to gain proficiency in data-driven markets and encourage revenue through relationships built on relevant interactive messaging.
Posted: 09 Feb 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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