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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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Self-Service Reporting Empowers SterlingBackcheck Teams
sponsored by ThoughtSpot
CASE STUDY: Find out which business intelligence product a background screening company implemented to help scale access to data and facilitate enterprise insights across the organization.
Posted: 17 Dec 2014 | Published: 17 Dec 2014

ThoughtSpot

Cincinnati Zoo Transforms Customer Experience and Boosts Profits
sponsored by Avnet
WHITE PAPER: Find out how business analytics helped the Cincinnati Zoo improve their customer experience.
Posted: 16 Dec 2014 | Published: 31 Mar 2012

Avnet

3 Keys to a 5-Star Mobile User Experience
sponsored by Hewlett-Packard Company
RESOURCE: Access this brief resource to find fast facts about the mobile user experience, and find out why the user experience should be at the top of every enterprise's list. View now to discover how your mobile experience may be handicapping your business and damaging your brand presence.
Posted: 15 Dec 2014 | Published: 15 Dec 2014

Hewlett-Packard Company

Business Information: Customer Data Quality Reaches New Highs
sponsored by SearchDataManagement
EZINE: Customer data quality is not something organizations take lightly. Poor-quality contact data will eventually frustrate customers -- and it could make them turn the other way. Don't let poor quality data kill your customer relationships.
Posted: 15 Dec 2014 | Published: 15 Dec 2014

SearchDataManagement

The Big Opportunity for IBM Business Partners in Big Data and Analytics
sponsored by Avnet
WHITE PAPER: Learn how you can be profitable from big data if you implement it efficiently from 3 IT pros.
Posted: 15 Dec 2014 | Published: 30 Jun 2014

Avnet

How Your Company's Actions Impact Customer Behaviors
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Learn how your company's actions impact customer behaviors.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation UK Ltd

Modern Sales: Find the Perfect Recipe for a Successful Strategy
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out the perfect recipe for a modern sales strategy, and how process automation and social media can gracefully integrate in the cloud.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

Get a Better View of Customer Behaviors
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Find out how more modern measures can give you a better view of customer and employee behaviors.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

10 Strategies for Enhanced Web Self Service
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Learn how your organization can solve more customer issues via self-service, and uncover 10 strategies for enhanced web self-service.
Posted: 10 Dec 2014 | Published: 10 Dec 2014

Oracle Corporation UK Ltd

Retail Re-Imagined: How to Keep Pace with the Always-Connected Consumer
sponsored by Toshiba
EGUIDE: Find out what it takes to provide an exceptional omni-channel experience for your consumers.
Posted: 10 Dec 2014 | Published: 10 Dec 2014

Toshiba

Retail Re-Imagined: How to Keep Pace with the Always-Connected Shopper
sponsored by Toshiba
EGUIDE: Find out how retailers are replicating the brand experience at every touchpoint.
Posted: 10 Dec 2014 | Published: 10 Dec 2014

Toshiba

Modern Sales Management: Integrate Technology Into Your Strategy
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this in-depth whitepaper to find out how the keys to sales organisation success have changed, and what you can do to better streamline your sales force management. Read on to find out what technology is doing for your company, and what you can do to manage accordingly.
Posted: 09 Dec 2014 | Published: 09 Dec 2014

Oracle Corporation UK Ltd

Digital Disruption is Forcing Change: Has Your Service Organization Adapted?
sponsored by Oracle Corporation UK Ltd
RESOURCE: Find out how digital disruption is forcing changes within modern businesses and how you should prepare accordingly to keep customers happy.
Posted: 09 Dec 2014 | Published: 09 Dec 2014

Oracle Corporation UK Ltd

CRM Essentials: How Your Team Can Bolster Revenue and Customer Journey
sponsored by Oracle Corporation UK Ltd
ANALYST REPORT: Access this Aberdeen Group report to discover CRM essentials every company needs for effective business management. Read on to find out why enterprises using CRM technology are seeing measurable advantages over non-users, and how to leverage these tools for stronger business results.
Posted: 08 Dec 2014 | Published: 08 Dec 2014

Oracle Corporation UK Ltd

Get Social with Customer Service Interactions
sponsored by Oracle Corporation UK Ltd
RESOURCE: Find out why it's so important that your company hops on the social solution bandwagon.
Posted: 08 Dec 2014 | Published: 31 Dec 2013

Oracle Corporation UK Ltd

5 Best Practice Steps for B2B and B2C Convergence
sponsored by IBM
WHITE PAPER: Access this Aberdeen research report to find out how customer requirements and cross-channel logistics flow, grow, and coverage – and what that means for your supply chain strategy.
Posted: 05 Dec 2014 | Published: 05 Dec 2014

IBM

Microsoft's Dynamics CRM vs. Aptean's Onyx, according to real users
sponsored by IT Central Station
ESSENTIAL GUIDE: With so many vendors and products on the market, how can you be sure that you'll make the right CRM decision for your organization? Find out what real IT professionals think about 30+ vendors and their top solutions with this comprehensive list of pros and cons direct from experienced users.
Posted: 05 Dec 2014 | Published: 05 Dec 2014


Secrets to Better Engage the Mobile Consumer: The Role of Push Notifications
sponsored by IBM
WHITE PAPER: Find out how you can maximize CEM program results by delivering targeted push notifications to customers' mobile devices.
Posted: 05 Dec 2014 | Published: 14 Aug 2014

IBM

Private Education Provider Uses CRM Solution for Efficient Reporting
sponsored by NEC
CASE STUDY: Find out how a leading CRM solution helped an education provider achieve a reliable, efficient mechanism for reporting the status of the admissions pipeline
Posted: 02 Dec 2014 | Published: 31 Dec 2013

NEC

Proactively Manage Service Levels - How to Improve Customer Experience, Avoid Penalties, Improve Performance, and Increase Agility
sponsored by Automic
WHITE PAPER: This whitepaper starts by exploring the challenges of meeting SLAs in this new world that we find ourselves in. It then goes on to highlight the critical capabilities needed to proactively manage SLAs and explains how the Automic Business Automation platform provides the capabilities.
Posted: 26 Nov 2014 | Published: 26 Nov 2014

Automic

Expert Advice: E-Commerce and Social Media Drives CRM
sponsored by IBM
EBOOK: Access this expert guide to discover how businesses can improve their CRM strategies to ensure customers remain in control and satisfied with the user experience.
Posted: 26 Nov 2014 | Published: 26 Nov 2014

IBM

Australian Power & Gas Improves the Customer Experience
sponsored by NEC
CASE STUDY: Find out how a CRM solution helped Australian Power and Gas provide a better customer experience.
Posted: 26 Nov 2014 | Published: 31 Dec 2012

NEC

Big Data is Key to Responding to Customer Needs Instantly
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out how a leading big data technology extracts vital information from a network and correlates it with more static information about the subscriber, so you can provide a better customer experience.
Posted: 26 Nov 2014 | Published: 26 Nov 2014

Hewlett-Packard Company

Professional Sports Organization Adopts CRM to Boost Asset Management
sponsored by NEC
CASE STUDY: Find out how integrating CRM software with an organization's existing systems helped them better manage and track both its assets and its relationships with supporters, members, sponsors and suppliers.
Posted: 25 Nov 2014 | Published: 31 Dec 2013

NEC

Tourism Agency Boosts Support for Communication Activities
sponsored by NEC
CASE STUDY: Find out how a tourism company built a 360-degree view of all stakeholders to ensure effective communication, flexible reporting capabilities and standardize processes.
Posted: 25 Nov 2014 | Published: 31 Dec 2013

NEC
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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