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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Beware of These Three Misleading Customer Experience Buzzwords
sponsored by [24]7
RESOURCE: Access this brief resource which attempts to define and contextualize common customer experience buzzwords to help you avoid being fooled by inaccurate lexicography.
Posted: 30 Jan 2015 | Published: 30 Jan 2015

[24]7

Transfrm your Applications to Deliver a Superior Customer Experience
sponsored by Hewlett-Packard Company
RESOURCE: Access this informative brief to learn more about how you can develop in-demand applications that deliver superior experience in design, cloud integration, and application ecosystem modernization.
Posted: 30 Jan 2015 | Published: 31 May 2013

Hewlett-Packard Company

Upgrade Your Voice Interactions for Digital Age
sponsored by [24]7
RESOURCE: Access this concise resource to learn more about one platform which enables your voice agents to collaborate with voice callers through visual interaction initiated through a URL sent to smart phones through SMS or email.
Posted: 29 Jan 2015 | Published: 29 Jan 2015

[24]7

The Benefits Of Content as a Service: Smarter SaaS
sponsored by SAP
WHITE PAPER: Read this white paper to discover the benefits of CaaS and address employee training needs at any size.
Posted: 29 Jan 2015 | Published: 29 Jan 2015

SAP

eBay's Requirement for a Fast Response to Ensure a Responsive Customer Experience
sponsored by Progress
WHITE PAPER: Using the Progress® Corticon® rules engine for each transaction, eBay rapidly evaluates thousands of business rules to determine if and how much to withhold, which ensures a smooth customer experience.
Posted: 28 Jan 2015 | Published: 31 Oct 2014

Progress

The Age of Social Media: Lead Generation and Brand Authenticity
sponsored by Marketo
WHITE PAPER: This white paper considers the advantages of social media in regards to lead generation. Access now to find out how you can implement a profitable social media strategy by targeting a variety of platforms with specific plans of action, and how your sales leads will benefit.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

How Natural Language Capabilities for IVR can Increase Custumer Self-Service Satisfaction
sponsored by [24]7
RESOURCE: Access this concise resource to learn how to upgrade your traditional IVR system to a next generation one and increase customer satisfaction by making it simpler and faster for customer to self-serve.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

[24]7

Two Design Principles to Boost Customer Engagement on Mobile Chat
sponsored by [24]7
RESOURCE: Access this concise resource to master two design principles which can engage customers more easily through mobile chat platform. Read on to learn more about the benefits on company received by customizing mobile chat.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

[24]7

The Definitive Guide to Deploying Online Self-Service
sponsored by [24]7
WHITE PAPER: Access this valuable white paper to learn more about the best practices and tips for deploying virtual agents to automatically answer millions of online customer inquiries each year.
Posted: 27 Jan 2015 | Published: 31 Dec 2014

[24]7

5 Ways to Boost Your NPS By 20 Points Through Smart Chat
sponsored by [24]7
RESOURCE: Access this brief resource to gain a visual understanding of the ways in which you can train your agents to assist customers effectively and increase your NPS score.
Posted: 27 Jan 2015 | Published: 27 Jan 2015

[24]7

Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
sponsored by Microsoft
CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
Posted: 26 Jan 2015 | Published: 26 Jan 2015

Microsoft

Maximizing Profitability and Customer Service with Automated Financial Transactions for Banking
sponsored by IBM
RESOURCE: Access this concise resource to learn more about how you can improve profit, get more accurate financial reporting, and decrease response time to customer requests with automated real-time payments.
Posted: 26 Jan 2015 | Published: 26 Jan 2015

IBM

Keep Customers Happy with Personalized Shopping Experiences
sponsored by [24]7
WHITE PAPER: Download this valuable infographic now to hear the story of how one father delivered the tablet of his daughter's dreams for her birthday thanks, in large part, to customer experience powered by [24]7.
Posted: 23 Jan 2015 | Published: 23 Jan 2015

[24]7

How Will Smartphones Impact the IVR?
sponsored by [24]7
WHITE PAPER: This exclusive white paper features answers from five industry professionals on the evolution of IVR in the age of smartphones.
Posted: 23 Jan 2015 | Published: 23 Dec 2014

[24]7

Evolve Your Mobile Mindset: Deliver the Service Your Customers Expect
sponsored by [24]7
WHITE PAPER: This exclusive white paper looks at the changes sales and services must make in creating a mobile mindset.
Posted: 23 Jan 2015 | Published: 15 Dec 2014

[24]7

The Definitive Guide to Engaging Content Marketing
sponsored by Marketo
RESOURCE: This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Marketo

Personalized Communications Tools in the Financial Services Sector
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper, explore a managed printing service platform and how it conolidates your fleet of devices and provides a centralized view into operations. Hear from organizations who use the platform today and see the performance and cost benefits you could enjoy as well.
Posted: 22 Jan 2015 | Published: 05 Feb 2014

Hewlett-Packard Limited

bioMerieux Case Study Order Processing Automation
sponsored by Esker Inc.
CASE STUDY: To see what platform one company chose to implement to better organize, manage, and access their email and order data, read this informative case study.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Esker Inc.

The growing demand for rich media
sponsored by IBM
WHITE PAPER: This white paper examines how a digital asset management (DAM) solution can help overcome rich-media content delivery and why it is a core element of any rich media strategy.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

IBM

IBM helps TD Bank get social
sponsored by IBM
VIDEO: TD Bank recently implemented IBM Connections to facilitate instant social communication and collaboration between its employees who are spread across North America.
Posted: 22 Jan 2015 | Premiered: 22 Jan 2015

IBM

IDC Opinion – IBM Connect 2014 – Getting Even Smarter
sponsored by IBM
WHITE PAPER: This IDC Insight summarizes the key themes presented and announcements made at the IBM Connect 2014, an annual IBM customer and partner event held in Orlando, Florida.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

IBM

WebSphere Portal Version 8.0 Reviewer's Guide
sponsored by IBM
WHITE PAPER: This whitepaper explains how IBM's WebSphere Portal and Web Content Manager supports socially infused, rich web experiences across multiple channels and pairs them with the right business applications and data, leading to competitive differentiation, customer loyalty, profitable growth and enhanced employee interactions.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

IBM

IBM ExperienceOne: Continuous engagement at Greenwheels
sponsored by IBM
WHITE PAPER: This video demonstration examines how IBM ExperienceOne helps organizations attract, engage and maximize the lifetime value of customers by enriching the ways they access product information and interact with your company digitally.
Posted: 21 Jan 2015 | Published: 21 Jan 2015

IBM

How Natural Language Capabilities for IVR can Increase Custumer Self-Service Satisfaction
sponsored by [24]7
RESOURCE: Access this concise resource to learn how to upgrade your traditional IVR system to a next generation one and increase customer satisfaction by making it simpler and faster for customer to self-serve.
Posted: 29 Jan 2015 | Published: 29 Jan 2015

[24]7
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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