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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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Choice, Performance and Agility at any Scale
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Broad adoption of real-time analytics, cloud solutions, big data initiatives and virtualization is transforming the data center. View this solution brief to learn more about how data centers are evolving to improve performance and agility at any scale.
Posted: 19 Sep 2014 | Published: 19 Sep 2014

Dell, Inc. and Intel®

WCM's Role in Improving Customer Experiences
sponsored by Rackspace
EGUIDE: The following expert e-guide, explore key topics to consider when refocusing web content management strategies to better meet customer expectations. Additionally, learn how integrating WCM with CRM tools can lead to a more targeted customer experience.
Posted: 18 Sep 2014 | Published: 18 Sep 2014

Rackspace

Real-Life Examples of Dynamic Case Management in Action
sponsored by IBM
EBOOK: Dynamic case management (DCM) is helping countless organizations across various industries. By personalizing and catering each request, companies are more agile and adaptive. This expert resource discusses real-world examples of businesses that have implemented and are enjoying DCM.
Posted: 18 Sep 2014 | Published: 18 Sep 2014

IBM

Discover the Total Economic Impact of IBM's Tealeaf Customer Service Optimization Suite
sponsored by IBM
RESOURCE: Uncover the results of a recent Forrester Research Inc. report which exposes the total economic impact and numerous benefits of one leading customer service optimization tool.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

IBM

The Business Value of Creating Exceptional Digital Experiences -- Findings from IDC
sponsored by IBM
WHITE PAPER: A digital experience platform enables a company to define and deliver consistent cross-channel experiences via the growing number of digital customer touch points to customers, partners, and employees. IDC recently undertook a Business Value ROI study to assess the economic impact of moving away from a homegrown solution.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

IBM

Cloud-Based Agent Performance Optimization Applications: The Last Great Shift to the Cloud
sponsored by Genesys
WHITE PAPER: Cloud deployment has become the preferred method for companies sourcing their CRM and contact center applications for inbound and outbound contact handling. This Market Insight examines the prospects for these applications and discusses when it might be appropriate for contact centers to complete the move into the cloud with hosted APO.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

Gartner Report: Predicts 2014: Customer Support and the Engaged Enterprise
sponsored by Genesys
WHITE PAPER: As customer experience is being elevated to a top-executive commitment, the customer engagement center/contact center is uniquely positioned to be at the epicenter of the customer experience revolution. Get this research note on Gartner predictions for 2014 and beyond.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

Analyst Report: Navigate the Future of Customer Service in 2014
sponsored by Genesys
WHITE PAPER: In the age of the customer, where customers own the relationship they have with companies, delivering customer service in-line with customer expectations becomes a strategic imperative.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

2014 Gartner MarketScope for IVR Systems and Enterprise Voice Portals
sponsored by Genesys
WHITE PAPER: Cloud, omni-channel and mobility are revitalizing the interactive voice response (IVR) market. Leading IVR vendors have offers that can satisfy most requirements. The challenge lies in finding a cost-effective IVR platform that will satisfy your specific requirements for improving customer experience and optimizing new IVR investments.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

Dollar Bank Cashes In on Customer Experience Enhancements
sponsored by IBM
WHITE PAPER: Find out how Dollar Bank is reinventing their online experience by utilizing real-time insight into exactly what online customers see and do on their website.
Posted: 17 Sep 2014 | Published: 27 Jun 2014

IBM

7 Drivers for Buying an Integrated Contact Center Suite
sponsored by Genesys
WHITE PAPER: 45% of customers reporting that better service options would have made a difference in their decision to switch away from a company. View this whitepaper now to discover 8 top tips on how to modernize, streamline, and simplify your contact center to keep up with customer expectations.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

Gartner Report: Critical Capabilities for Contact Center Infrastructure
sponsored by Genesys
ANALYST REPORT: Contact center infrastructure evaluations remain technically complex processes. If you are looking to select the contact center platform right for your specific requirements and deliver sustainable competitive customer experiences, this report is a must read.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

2014 Gartner MQ for Contact Center Infrastructure
sponsored by Genesys
ANALYST REPORT: Gartner recently released the Magic Quadrant for Contact Center Infrastructure 2014, an annual report analyzing the contact center infrastructure vendors. Gartner positions vendors based on Completeness of Vision and Ability to Execute.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

Webcast-Why Exceptional Digital Experiences are critical in achieving competitive advantage
sponsored by IBM
WEBCAST: Attend the following webcast to see what it takes to deliver a rich and engaging digital experience, improve website and app stickiness, and ultimately, create a positive brand association and position of authority in the market place.
Posted: 16 Sep 2014 | Premiered: Sep 16, 2014

IBM

Webcast -The Business Value of Creating Exceptional Digital Experiences-Findings from IDC
sponsored by IBM
WEBCAST: Tune into the following webcast to hear from Melissa Webster, Program Vice President of Content and Digital Media Technologies for IDC and Anthony Fiorot, WW Portals and Digital Experience Solution Sales Leader for IBM Software Group as they review the findings of IDC's recent analytical report on delivering exceptional customer experiences.
Posted: 16 Sep 2014 | Premiered: Sep 16, 2014

IBM

Engage customers by delivering personalized digital experiences - Exceptional Digital Experience and Marketing Optimization solution from IBM
sponsored by IBM
WHITE PAPER: As the world becomes more connected through the Web, it is becoming increasingly vital that businesses know how to engage customers by delivering personalized customer experiences. So in short, how do you do it and what technology do you need to get you there? Check out this white paper to find out now.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

IBM

IBM Connect 2014 Open General Session Demo on Exceptional Customer Experiences
sponsored by IBM
VIDEO: The following video demo highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. Additionally, this demo explores new features coming in the platform such as renditions, new integrations, and more.
Posted: 16 Sep 2014 | Premiered: 16 Sep 2014

IBM

Contact Center Modernization: A Cloud-Based Approach Delivers Clear Value for Mid-Size Organizations
sponsored by Genesys
WHITE PAPER: Cloud-based solutions can be tightly integrated with other applications, ensuring that all points of contact work together to deliver a truly differentiating customer experience. This whitepaper outlines the benefits of moving to a cloud-based contact center model.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

Customer Service in the Digital Workplace - Maximizing Employee Potential with Workforce Optimization
sponsored by Genesys
WHITE PAPER: This free white paper presents how an employee effectiveness model leads to happier employees, more satisfied customers, and a much healthier corporate balance sheet.
Posted: 16 Sep 2014 | Published: 31 Jan 2011

Genesys

How to Reduce Escalations and Call Handle Time in Your Contact Center
sponsored by IBM
WHITE PAPER: Learn about the contact center platform capable of reducing escalations and call handle time.
Posted: 16 Sep 2014 | Published: 30 Apr 2013

IBM

Delivering a Seamless Experience Across Every Channel
sponsored by IBM
WHITE PAPER: This white paper reveals the results of a survey of over 500 e-commerce and e-business professionals, and provides key insights and best practices for improving customer experiences across all channels.
Posted: 16 Sep 2014 | Published: 31 May 2013

IBM

Top Five Ways to Differentiate Your Mobile Customer Experience
sponsored by Genesys
WHITE PAPER: Uncover the many ways you can enhance customer experience through common interactions involving both existing and planned mobile applications and websites.
Posted: 15 Sep 2014 | Published: 15 Sep 2014

Genesys

Using Workload Management to Win Customer Loyalty at Stericycle
sponsored by Genesys
WHITE PAPER: Stericycle, a medical waste disposal leader, knew that managing the customer experience was essential to the company's continued growth and success. View this analyst report to find out the solution Stericycle found, and how similar technology can also help your business.
Posted: 12 Sep 2014 | Published: 31 Dec 2013

Genesys

Frost & Sullivan Announces 2014 North American Award for Cloud Customer Contact Solutions
sponsored by Genesys
WHITE PAPER: Genesys has acquired assets to bypass the long R&D process required to build from scratch, yet skillfully planned a phased integration to provide customers with cloud functionality they need quickly. Frost & Sullivan is pleased to present Genesys with the 2014 Cloud Contact Center Solutions Company of the Year Award.
Posted: 12 Sep 2014 | Published: 12 Sep 2014

Genesys

Everyone to Everyone Economy: Preparing for a Very Different Tomorrow
sponsored by IBM
WHITE PAPER: There is a paradigm shift from customer-centricity towards an everyone-to-everyone (E2E) economy. This informative research dives into this new E2E world, describing what companies can expect from the future and what they can do today to prepare.
Posted: 12 Sep 2014 | Published: 31 Dec 2013

IBM
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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