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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Keep Your Contact Center Running Smoothly and Reliably For Better Customer Experiences
sponsored by Genesys
PRODUCT OVERVIEW: Your contact center is the heartbeat of your business. You can't afford to compromise on reliability. Every component must interoperate flawlessly, ensuring the uninterrupted service your customers demand. In this product overview, learn about the Genesys Customer Experience Platform, which pairs with AudioCodes to help you achieve this goal.
Posted: 24 Feb 2017 | Published: 24 Feb 2017

Genesys

How Woolworths Improved Customer Experience & Employee Engagement
sponsored by Genesys
VIDEO: Retail giant Woolworths seeked to transform their contact center to deliver an enriched experience to their customers across all their brands. In this case study, discover how they accomplished this goal with a full, omnichannel customer experience platform.
Posted: 24 Feb 2017 | Premiered: 24 Feb 2017

Genesys

Transforming Service Operations for Dramatically Improved Results
sponsored by Genesys
CASE STUDY: Datamétrica, a contact center service company in Brazil, struggled with unintegrated legacy systems, manual task gathering, and ineffective analysis of KPIs and team performance. In this case study, learn how they resolved their issues with performance and workforce management, customer satisfaction, and more with workload management software.
Posted: 24 Feb 2017 | Published: 24 Feb 2017

Genesys

Virtual Meetings Technology Can Help You Improve Productivity & Increase Revenue
sponsored by Cisco Systems, Inc.
WHITE PAPER: 75% of businesses that meet with video report that it improves collaboration and increases productivity across dispersed teams In this white paper, learn about a virtual meeting technology that can improve productivity, collaboration, increase revenue, and more.
Posted: 24 Feb 2017 | Published: 24 Feb 2017

Cisco Systems, Inc.

Vodafone GmbH Enhanced Customer Experience Across Channels
sponsored by Genesys
CASE STUDY: Mobile phone network company, Vodafone GmbH, knew they needed to enhance their customer service. Previously, their communication channels operated in silos that caused customer frustration. Discover how Vodafone GmbH was able to accomplish this goal, and also enable a high-quality mobile app for their customers.
Posted: 23 Feb 2017 | Published: 23 Feb 2017

Genesys

Why Omnichannel Customer Engagement Is No Longer Optional
sponsored by Genesys
WHITE PAPER: Only a mere 7% of customers are extremely satisfied that brands provide a seamless, integrated customer experience across all channels, and omnichannel engagement nearly triples customer retentions. Judging by the numbers, omnichannel is no longer optional. Read this report to uncover how you can integrate omnichannel into your CRM system.
Posted: 23 Feb 2017 | Published: 23 Feb 2017

Genesys

How Retailer Marks and Spencer Is Raising The Bar In Customer Service With Omnichannel Technology
sponsored by Genesys
VIDEO: Most customers today expect that companies will perform well across all available channels. But the reality is that some companies may rate highly with customers with one channel, while lacking in another. Inside, learn how leading retailer Marks and Spencer is using an omnichannel engagement platform to help raise their customer experience bar.
Posted: 23 Feb 2017 | Premiered: 23 Feb 2017

Genesys

Strategic Marketing Software Boosts Inbound Marketing Tactics
sponsored by SearchCRM
EBOOK: Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.
Posted: 22 Feb 2017 | Published: 15 Feb 2017

SearchCRM

Strategic Planning Tools for Contact Centers
sponsored by Genesys
WHITE PAPER: This white paper explores how to leverage contact center strategic planning tools to predict performance more accurately and provide comprehensive what-if analysis capabilities. Discover how to get key answers to tough operational questions so that you can react to change faster and with more agility.
Posted: 22 Feb 2017 | Published: 22 Feb 2017

Genesys

When Every Touchpoint is a Transaction: How Retail Brands Can Adapt to the New Customer Journey
sponsored by Salesforce.com
WHITE PAPER: This report discusses trends and best practices for engaging and selling to customers on the channel of their choice. Learn what leading tech brands, such as Pinterest, are doing to reach fast-growing social media and mobile users.
Posted: 22 Feb 2017 | Published: 22 Feb 2017

Salesforce.com

From Data to New Customers: How Big Data Improves Customer Experience
sponsored by IBM
VIDEO: The big data analytics process is speeding up to offer improved customer experiences. Watch this 3 minute video to learn how big data is being leveraged faster than ever to ensure that customers get what they need and repeat business.
Posted: 22 Feb 2017 | Premiered: 15 Jul 2015

IBM

The Roadmap to a Better Mobile Customer Experience
sponsored by BoldChat - LogMeIn
RESOURCE: This resource explores 7 strategies for delivering smart, seamless mobile customer experiences to boost engagement and customer loyalty. Learn why you should make "Contact Us" a primary navigation item, offer mobile-friendly live chat or in-app chat, and 5 other tips.
Posted: 21 Feb 2017 | Published: 21 Feb 2017

BoldChat - LogMeIn

Three Things You Should Know About Patient Self-Scheduling
sponsored by Medfusion
WHITE PAPER: Patient self-scheduling is the latest solution that patients are looking for, and it can help boost revenue for your practice as well. Access this white paper to learn how the right self-scheduling solution can boost efficiency, patient experience, and save you money.
Posted: 20 Feb 2017 | Published: 20 Feb 2017

Medfusion

Playbook to Activating Customer Engagement
sponsored by BoldChat - LogMeIn
WHITE PAPER: This white paper explores 7 methods for taking your customer engagement strategy to the next level. Uncover tips on how to think beyond automated telephony, make it easy and fast for customer to access live agents, find a trusted partner to ensure great customer service, and 4 more.
Posted: 20 Feb 2017 | Published: 20 Feb 2017

BoldChat - LogMeIn

Bridging The Gap Between Sales & Finance
sponsored by Xactly
WHITE PAPER: Imagine a company where sales and finance agree on everything – it's not a thought so far removed. The key to bridging the infamous divide between these two departments is technology. In this white paper, uncover 7 reasons why finance needs to get a better grip on sales incentive compensation to wield it to your company's advantage.
Posted: 17 Feb 2017 | Published: 17 Feb 2017


7 Emerging Trends That Are Changing Manufacturing
sponsored by Microsoft
WHITE PAPER: In today's fast-paced global economy, manufacturers are facing demands like never before. In order to thrive, manufacturers must deliver excellence by accelerating product introductions, creating more agile shop floors, and improving order fulfillment. Inside, explore 7 emerging manufacturing trends, and learn how to deliver excellence every time.
Posted: 16 Feb 2017 | Published: 16 Feb 2017

Microsoft

9 Steps to Content Nirvana
sponsored by Webinfinity
EBOOK: Including stats and examples from previous years on how we got to the content overload, learn the 9 steps to using your gathered content to create personalized experiences for your end users, customers and partners.
Posted: 16 Feb 2017 | Published: 16 Feb 2017

Webinfinity

Report: Understanding The New Customer Landscape in Retail
sponsored by Salesforce.com
RESEARCH CONTENT: With seemingly unlimited access and knowledge, consumers control the terms of retailer engagement. Retailers need to effectively extend their brand experience to reach customers wherever they may be. This report explores the trends, attitudes and technologies shaping the customer landscape, and a 6-part roadmap to help you achieve CEM success.
Posted: 16 Feb 2017 | Published: 16 Feb 2017

Salesforce.com

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Customer engagement is an integral part of a successful organization. And with that known knowledge, top-performing sales organizations are prioritizing digital transformation to unlock greater revenue growth. Read about how to digitally transform your sales organization successfully.
Posted: 15 Feb 2017 | Published: 15 Feb 2017

Microsoft

Digital Transformation: Risks, Benefits, and 5 Critical Success Factors
sponsored by Microsoft
WHITE PAPER: Digital transformation is a key to innovation and the discovery of new business opportunities. The "why" of digital transformation seems obvious, but "how" is less clear. Inside, Ray Wang, principal analyst, founder, and chairman of Constellation Research explains the impact of digital transformation on business processes and 5 keys to success.
Posted: 15 Feb 2017 | Published: 15 Feb 2017

Microsoft

8 Ways Practices Can Delight Their Patients
sponsored by Medfusion
WHITE PAPER: Patients are evolving into savvy healthcare consumers, shopping around for the best value and experience for their money. Access this white paper to uncover 8 things you should be doing to win over new patients and retain the ones you already have.
Posted: 15 Feb 2017 | Published: 15 Feb 2017

Medfusion

Microsoft Dynamics 365: Changing the CRM, ERP Cloud Game
sponsored by Microsoft
EGUIDE: With Dynamics 365 integration, Microsoft has changed the game for other CRM systems, and transformed how companies buy cloud services. In this expert guide, learn what this change spells out for the future of cloud ERP and CRM systems, and how you can leverage it in your company.
Posted: 15 Feb 2017 | Published: 08 Feb 2017

TOPICS:  CRM
Microsoft

Technology and the CMO in the Digital Era: Webcast
sponsored by IBM
WEBCAST: Companies that make customer experience a priority in this environment will emerge on top. Learn what CMOs are doing to be successful with this fundamental change.
Posted: 13 Feb 2017 | Premiered: Feb 13, 2017

IBM

Transforming the Customer Experience
sponsored by IBM
WHITE PAPER: 82% of CMOs report feeling unprepared for the digital shift in the customer lifecycle, but delivering a 5-star experience is still possible. Learn what you can do to improve the omnichannel customer experience in this white paper.
Posted: 10 Feb 2017 | Published: 10 Feb 2017

IBM

How to Leverage Data to Acquire and Retain Customers
sponsored by HPE and Intel®
WHITE PAPER: This white paper explores the impact of data analytics and integration on CRM strategies for SMBs. Read on to learn about different strategies for opening up data access and aligning business-led sales initiatives with IT-dependent data management in order to create and leverage key customer insights.
Posted: 10 Feb 2017 | Published: 31 Dec 2015

HPE and Intel®
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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