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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Podcast: Tap into More: Find Ways to Drive Value from Oracle Investments
sponsored by AT&T Corp
PODCAST: Download this podcast today to learn how HMS took a strategic view of its PeopleSoft investments and hear a discussion about how you can drive the most from your application investments.
Posted: 21 May 2013 | Premiered: May 21, 2013

AT&T Corp

Staying connected: Don't let faulty mobile applications lose customers
sponsored by SearchCRM
EBOOK: Mobile applications are quickly becoming the most common way customers interact with businesses, and can often make or break a customer's experience. In this expert e-book, explore what customers expect from mobile applications and discover the technologies and practices you'll need to create useful, engaging mobile apps.
Posted: 20 May 2013 | Published: 20 May 2013

SearchCRM

How new devices, networks, and consumer habits will change the web experience
sponsored by Akamai Technologies
WHITE PAPER: Delivering a stellar web experience for customers has only become more complex in recent years, as customers visit websites not only from PCs, but from a variety of personal mobile devices. Access this helpful report to learn why new devices, networks, and consumer habits are transforming the web experience and how you can adapt.
Posted: 16 May 2013 | Published: 22 Jan 2013

Akamai Technologies

Salesforce vs. Oracle: Who Will Win the CRM Battle?
sponsored by Salesforce
EGUIDE: Between Salesforce and Oracle, who will win the CRM battle? Read this expert resource today to compare the pros and cons of leveraging technology from each vendor.
Posted: 13 May 2013 | Published: 13 May 2013

Salesforce

Overhauling a Legacy Contact Center: Starting Steps
sponsored by Five9
EGUIDE: Overhauling legacy contact center technology is often costly and time-consuming, but it doesn't have to be. This expert e-guide offers advice on deciding when it's time to upgrade your contact center, making the business case for an overhaul, and important change management considerations.
Posted: 10 May 2013 | Published: 10 May 2013

Five9

Cost-Saving Tips for Contact Centers
sponsored by Five9
EGUIDE: For service organizations looking to cut costs, the contact center is the go-to department, seeing as it often has high staffing counts within the company. Check out this expert e-guide to learn how you can effectively identify opportunities and decrease spending in your contact center, without sacrificing customer experience.
Posted: 10 May 2013 | Published: 10 May 2013

Five9

Integrating customer data for improved CRM
sponsored by Infor
EGUIDE: This expert e-guide provides an in-depth look at how to leverage social media, customer data and analytics to achieve a unified vision of your customer and better anticipate their needs.
Posted: 09 May 2013 | Published: 09 May 2013

Infor

Permissions and Preferences: Let's Rethink This
sponsored by Message Systems
WHITE PAPER: This insightful resources explores the changing landscape of email marketing and explains why customer engagement, rather than permissions, is the most valuable asset you have for effective customer relationship management and successful marketing campaigns.
Posted: 08 May 2013 | Published: 31 Dec 2012

Message Systems

Strategic insights for your social CRM strategy
sponsored by Infor
EGUIDE: This expert e-guide provides a comprehensive look at the challenges of defining a social media strategy for CRM, offers advice on choosing the right tools, and highlights how to train employees on new social media technologies.
Posted: 08 May 2013 | Published: 08 May 2013

Infor

How to Send Zillions of Emails a Day
sponsored by Message Systems
WHITE PAPER: Many organizations send out millions of emails each day, but unless you manage your email efforts correctly, you might be draining resources and frustrating your customer base. This white paper counts down four tips to help you get it right.
Posted: 08 May 2013 | Published: 31 Dec 2012

Message Systems

Smarter Commerce Global Summit: Gaylord Opryland Resort and Conference Center, Nashville, Tennessee, May 21 to 23, 2013
sponsored by IBM
EVENT: Attend the Smarter Commerce Global Summit to gain insights into how to create strong customer experiences across channels.
Posted: 08 May 2013 | Published: 21 May 2013

IBM

Win Loyalty and Boost Sales with SAP Mobile Solutions
sponsored by SAP America, Inc.
WEBCAST: This brief video provides real-world applications of a mobile SAP strategy for retail establishments, and highlights how associates can win customer loyalty, boost sales, and accelerate transaction processing.
Posted: 07 May 2013 | Premiered: May 7, 2013

SAP America, Inc.

Shred-It Goes Mobile with CRM-Service
sponsored by Kony
CASE STUDY: Shred-It, a leading information security company providing document destruction services, was looking to initiate a mobile strategy to improve the efficiency of their customer service reps (CSRs). Read this short case study to learn how  mobilizing their CRM service processes allows Shred-It to provide standardized, consistent delivery of service.
Posted: 07 May 2013 | Published: 07 May 2013

Kony

Why Cloud? Better Security than Most Companies Can Provide Themselves
sponsored by Five9
WHITE PAPER: This white paper explains how cloud security may be the safer investment for businesses, including customer-oriented organizations and contact centers. Discover why moving applications to the cloud could better protect your data than if it were kept on-premise.
Posted: 07 May 2013 | Published: 07 May 2013

Five9

Keep the Lights on with SAP Mobile Solutions
sponsored by SAP America, Inc.
WEBCAST: In this brief webcast, get a first-hand look at how SAP mobile technologies can benefit utility providers, not only just in managing and servicing mission-critical assets, but in the way you interact with customers.
Posted: 06 May 2013 | Premiered: May 6, 2013

SAP America, Inc.

Customer Engagement in a Mobile World
sponsored by Message Systems
WHITE PAPER: This comprehensive white paper explores the state of customer-business interaction today, and outlines the capabilities and features of a "customer communication hub" – a way to unify customer interaction across a variety of modern channels, including social media and mobile.
Posted: 06 May 2013 | Published: 31 Dec 2012

Message Systems

Five Success Factors for CMS/Digital Marketing Success: the It Management Perspective
sponsored by SiteCore
WHITE PAPER: This resource counts down five IT-specific tips that will help you ensure your content management system (CMS) project is a success, allowing your organization to deliver a high-quality, dependable, and consistent user experience.
Posted: 03 May 2013 | Published: 31 Dec 2011

SiteCore

Tommy Bahama Improves Messaging with Infor Epiphany
sponsored by Infor
CASE STUDY: This brief case study illustrates how Tommy Bahama, a men's and women's lifestyle retailer, developed a better understanding of customers, improved cultivation of their customer data, and implemented more customer-focused outreach thanks to a CRM interaction management system.
Posted: 03 May 2013 | Published: 31 Dec 2012

Infor

Top Six Strategies for CMS/Digital Marketing Success: The Developers Perspective
sponsored by SiteCore
WHITE PAPER: This resource counts down six strategic guidelines that will help you plan a dependable and developer-friendly content management system (CMS) project and deliver a consistent, high-quality user experience.
Posted: 03 May 2013 | Published: 31 Dec 2011

SiteCore

Architected for Personalization: How Sitecore's coupled architecture enables individualized web experiences
sponsored by SiteCore
WHITE PAPER: This resource examines the crucial role that content management systems (CMSs) play in delivering a personalized customer experience, and outlines key factors that your organization should consider in order to make the CMS selection process a success.
Posted: 02 May 2013 | Published: 31 Dec 2012

SiteCore

CMS selection drives customer experience: A guide for marketers & developers
sponsored by SiteCore
WHITE PAPER: Content management systems (CMSs) now play a critical role in delivering an excellent customer experience. This resource highlights the key criteria you should consider when selecting a CMS to ensure interoperability with the rest of your customer experience management tools.
Posted: 02 May 2013 | Published: 02 May 2013

SiteCore

Mobilize Your CRM Investment, Empower Your Sales Teams
sponsored by Kony
WHITE PAPER: This white paper introduces a mobile customer relationship management technology that gives your sales team access to account, lead, opportunity, and customer information on any device, at any time. Read on to learn how this technology enables a more efficient, productive sales force and can provide your company with a multitude of benefits.
Posted: 02 May 2013 | Published: 31 Dec 2012

Kony

Navy Federal Credit Union becomes trusted advisor with Infor
sponsored by Infor
CASE STUDY: Providing your customers with accurate, timely, pertinent information is the cornerstone of success for any client-based business. Check out this brief case study to lean how Navy Federal Credit Union implemented a cross-servicing platform to monitor customer interactions and provide more relevant services and information to their clients.
Posted: 01 May 2013 | Published: 31 Dec 2012

Infor

Integrated data mining - the core to customer analytics success
sponsored by Infor
WHITE PAPER: For most companies, data mining for customer analytics fails to live up to its potential, due to the complexity and cost of traditional tools. Inside, discover the challenges that traditional data mining systems pose and gain insight on how you can overcome them to enable customer analytics success.
Posted: 01 May 2013 | Published: 28 Feb 2013

Infor

Infor Epiphany Social Commerce Solutions
sponsored by Infor
WHITE PAPER: This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships.  Learn how this technology can help you achieve five main components of a successful CRM initiative.
Posted: 01 May 2013 | Published: 31 Dec 2012

Infor
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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