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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Guide to Achieving Omnichannel Customer Service
sponsored by Genesys
WEBCAST: This upcoming webcast examines how you can deliver an omnichannel customer service experience by integrating your disparate systems, including CRM, ERP, and contact center tools. Register now to learn how an omnichannel approach can simplify and future-proof your customer experience management strategy.
Posted: 10 Feb 2016 | Premieres: Feb 10, 2016

Genesys

Webcast: Oracle Unveils Oracle Commerce Cloud, New SaaS Solution for E-Commerce
sponsored by Oracle Corporation
WEBCAST: When it comes to e-commerce many top organizations are turning to the cloud because of its flexibility, scalability, and ease of use. Watch Oracle and e-commerce executives from Elaine Turner and Rock/Creek for an introduction and demonstration of one vendor's new Commerce Cloud.
Posted: 08 Feb 2016 | Premiered: Feb 8, 2016

Oracle Corporation

Multi-Channel Customer Communications in a Digital World: Engage Successfully
sponsored by Kofax, Inc.
PODCAST: IT departments today face the challenge of moving away from traditional batch print processes to interactive and on-demand communications that will meet customer expectations and those of internal stakeholders. In this podcast you will learn the benefits of effectively engaging across multi-channels.
Posted: 04 Feb 2016 | Premiered: Jan 14, 2016

Kofax, Inc.

Multi-Channel Customer Communications in a Digital World: Engage Successfully
sponsored by Kofax, Inc.
WEBCAST: IT departments today face the challenge of moving away from traditional batch print processes to interactive and on-demand communications that will meet customer expectations and those of internal stakeholders. In this webinar you will learn the benefits of effectively engaging across multi-channels.
Posted: 04 Feb 2016 | Premiered: Jan 14, 2016

Kofax, Inc.

Unify Data Access Across the Logical Data Warehouse
sponsored by IBM
WEBCAST: By 2020, there will be over 30 billion connected devices. This webcast goes into detail about what this means for the future of data and explains how a logical data warehouse strategy can help you keep up by allowing you to access all your relevant data from a single application.
Posted: 04 Feb 2016 | Premiered: Dec 31, 2015

IBM

Best Practices for Creating Quota-Busting Sales Reps
sponsored by Oracle Corporation
EGUIDE: Research shows that sales reps are not delivering revenue performance that their managers are counting on. In this expert e-guide, uncover the latest strategies and technologies to help your sales reps transition from always coming up short to crushing their sales quota.
Posted: 03 Feb 2016 | Published: 29 Jan 2016

Oracle Corporation

10 Steps to a More Social Contact Center
sponsored by Oracle Corporation
EGUIDE: This expert e-guide reveals the actions you can take to manage social media contact more efficiently. Inside, Donna Fluss, founder of DMG Consulting, explains the benefits and limitations of workforce management systems for social media. Bonus: Discover the 10 steps to create a successful call center social media strategy.
Posted: 03 Feb 2016 | Published: 29 Jan 2016

Oracle Corporation

SaaS CRM Best Practices
sponsored by Microsoft
EGUIDE: This e-guide discusses the importance of examining a software vendor's ecosystem before signing on the dotted line and provides expert tips on how you can negotiate the best SaaS service-level agreement for your enterprise.
Posted: 03 Feb 2016 | Published: 01 Feb 2016

Microsoft

How Banorte Offers Tailor-Made Customer Service
sponsored by IBM
VIDEO: This video describes the strategy that financial group Banorte used to centralize and organize their customer data, leading to faster data delivery. Learn how they were able to generate offers tailored to each client more quickly.
Posted: 03 Feb 2016 | Premiered: 23 Jan 2015

IBM

Best Practices for Boosting Sales and Navigating MSP Pricing
sponsored by Quosal
EGUIDE: In this expert e-guide, discover insights into the sales process and learn how more organized management can help you bust quotas. Also, explore the methods managed service providers leverage—both homegrown and commercial—that help them nail down their pricing calculations.
Posted: 02 Feb 2016 | Published: 28 Jan 2016

Quosal

Thriving in the Age of Big Data Analytics and Self-Service
sponsored by Oracle Corporation
RESOURCE: In this brief infographic learn how you can begin to adapt to the challenges of big data analytics by improving customer insights and managing risk. Read on to learn more.
Posted: 02 Feb 2016 | Published: 02 Feb 2016

Oracle Corporation

Assessing the Benefits of Social and Cloud-based CRM Tools
sponsored by Microsoft
EGUIDE: Do the cloud and CRM go hand in hand? Most will argue yes. In this expert e-guide, tap into advantages of CRM in the cloud, how technology company Shuttle Cloud uses cloud tools to manage customers, organize sales leads and for hiring internally, and gain tips for making social CRM tools work effectively in your organization.
Posted: 02 Feb 2016 | Published: 01 Feb 2016

Microsoft

Expert Tips for Social CRM: Why Companies Are Pinning Their Hopes on Pinterest
sponsored by Microsoft
EGUIDE: Learn how you can formulate a winning social CRM strategy, and knock your customers' expectations out of the park. Tap into why Pinterest is piquing the interest of businesses, and also get an exclusive look at how MLB teams engage with their customers via personalized mobile updates.
Posted: 02 Feb 2016 | Published: 01 Feb 2016

Microsoft

Case Study: Real-time Call Center Monitoring
sponsored by Impetus Technologies, Inc.
CASE STUDY: Discover how a leading telecommunications company improved contact center performance with problem resolution metrics to increase customer satisfaction and customer retention rates.
Posted: 01 Feb 2016 | Published: 28 Feb 2015

Impetus Technologies, Inc.

Build Inspired Storefront Experiences in the Cloud
sponsored by Oracle Corporation
WHITE PAPER: Learn about a SaaS cloud strategy that can allow you to launch in weeks with a configurable, responsive storefront accelerator. Discover features like site search and navigation, preview capability without affecting the live site, promotions and recommendations, and much more.
Posted: 29 Jan 2016 | Published: 29 Jan 2016

Oracle Corporation

Interactive Voice Response Case Study: A Customer Self-Service Strategy for a Leading Home Shopping Company
sponsored by Aspect
WHITE PAPER: Learn how one home shopping company leveraged interactive voice response and was able to shed their dated and inflexible infrastructure and meet their customers' expectations.
Posted: 29 Jan 2016 | Published: 31 Dec 2015

Aspect

Engage & Inspire Customers with a Limitless Storefront
sponsored by Oracle Corporation
WHITE PAPER: This resource describes a cloud storefront strategy that can help you customize and deploy your storefront without sacrificing features or control, implement regular upgrades, show customers relevant content and promotions, and more.
Posted: 29 Jan 2016 | Published: 29 Jan 2016

Oracle Corporation

Virtual Agent Success Stories: One Year Later
sponsored by 24/7 Customer
WHITE PAPER: In this paper containing 4 case studies, you will learn the proper path to achieve digital self-service deployment success by using a virtual agent. Read on to scale your self-service experience as your customer base grows.
Posted: 29 Jan 2016 | Published: 31 Dec 2015


Stayin' Alive: Meet the Web-Aware IVR
sponsored by 24/7 Customer
WHITE PAPER: In this paper, you will learn why IVRs still play a vital role in helping both customers and enterprises exceed their service goals, and discover how you can transform your IVRs to be web-aware. Access 4 key factors for successful web-aware IVR deployment and orchestrate service across all channels.
Posted: 29 Jan 2016 | Published: 31 Dec 2015


Where to Place Your CX Bets in 2016
sponsored by 24/7 Customer
WHITE PAPER: In this paper, you will discover how to accelerate your CX projects' time-to-value by utilizing the latest in digital technology investments, and access 5 expert tips for digital CX. Read on to foster superior customer experience in your enterprise by honoring the mobile experience.
Posted: 29 Jan 2016 | Published: 29 Jan 2016


8 Ways Big Data and Analytics Will Make You A Better Marketer
sponsored by Oracle Corporation
VIDEO: In this brief video, you will learn how to leverage your customer data analytics, and take the insights garnered therein to drive revenue on all channels and boost ROI. Tune in now to turn your analytics into digital marketing opportunities.
Posted: 28 Jan 2016 | Premiered: 13 Jan 2015

Oracle Corporation

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

7 Keys to Delivering a Rock Star Customer Service Experience
sponsored by 24/7 Customer
WHITE PAPER: In this resource, you will learn the 7 keys to delivering a stellar customer service experience that will differentiate your digital self-service from your competitors. Read on to refine your experience management and learn how to ensure live support options easy to find, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016


Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius

Data’s Pivotal Role in Improving Customer Experience
sponsored by Microsoft
EGUIDE: Learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. In addition, tap into how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.
Posted: 03 Feb 2016 | Published: 01 Feb 2016

Microsoft
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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