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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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Case Study: Bicycle Manufacturer Supports Continuous Improvement in Dealer Operations
sponsored by Scribe Software Corporation
CASE STUDY: Access this case study to discover how Trek salespeople were able to work collectively with bike dealers for continuous improvement of customer service and sales excellence. By marrying CRM with ERP salespeople could manage their accounts without ever leaving Outlook.
Posted: 29 Sep 2014 | Published: 29 Sep 2014

Scribe Software Corporation

Journey to the Cloud
sponsored by Five9
WHITE PAPER: Is your sales team identifying the best leads within the massive collection of opportunities? This white paper discusses how one company turned to a cloud-based solution to easily organize inbound leads to help identify the largest sales opportunities.
Posted: 29 Sep 2014 | Published: 29 Sep 2014

Five9

The Process, Technology, and Tactics to Maximizing Agent Efficiency
sponsored by Five9
WHITE PAPER: 41% of contact centers deliberately sacrifice the customer experience to boost efficiency. View this white paper now to find out several ways to boost effectiveness without pushing the customer to the side.
Posted: 29 Sep 2014 | Published: 29 Sep 2014

Five9

Social Customer Care: Steps to Success in 2014
sponsored by Five9
WHITE PAPER: Social media is changing the game of customer experience management (CEM). In this report, learn how top-performing companies are reaping the benefits of social CEM, and discover best practices for improving your company's social customer care programs.
Posted: 26 Sep 2014 | Published: 31 Aug 2014

Five9

Reach, Converse, Close: Automated Assisted Dialing Comes of Age
sponsored by Five9
WHITE PAPER: In this report from the Aberdeen Group, get a comprehensive look at how automated assisted dialing (AAD) is improving the effectiveness of phone conversations and boosting the sales pipeline.
Posted: 26 Sep 2014 | Published: 31 May 2014

Five9

The Hidden ROI of a Cloud-based Contact Center
sponsored by Five9
ANALYST REPORT: In this report from the Aberdeen Group, discover the top business drivers for investing in a cloud-based contact center, as well as the benefits companies experienced as a result of implementation.
Posted: 26 Sep 2014 | Published: 31 Jan 2013

Five9

Contact Center Report: Calming Customer Rage in the Modern Service Era
sponsored by Five9
WHITE PAPER: Customer expectations of service are higher than ever before, and they have little patience to deal with sub-par levels of support. So how do you avoid angry customers, and calm the customer rage if it occurs? Find out in this contact center report.
Posted: 26 Sep 2014 | Published: 30 Nov 2013

Five9

From Disney to Dishwashers: Digital CRM to Change Customer Experience
sponsored by IBM
EGUIDE: Find out how your business can make the most out of digital CRM.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

IBM

Mutual Fund Giant Securely Encrypts Multiple Customer Applications in the Cloud
sponsored by CipherCloud
CASE STUDY: This case study features a Boston-based investment services company, and reveals how they made the switch to cloud applications successfully.
Posted: 23 Sep 2014 | Published: 23 Sep 2014

CipherCloud

Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
sponsored by Five9
WHITE PAPER: Learn how customer engagement analytics can help your company achieve success in customer experience management (CEM).
Posted: 23 Sep 2014 | Published: 31 May 2014

Five9

Next-Generation Servers Improve Decision Support and Database Performance
sponsored by Dell, Inc. and Intel®
VIDEO: This video explores a next-generation server approach that was designed with data-intensive applications in mind.
Posted: 22 Sep 2014 | Premiered: 22 Sep 2014

Dell, Inc. and Intel®

New Advanced Servers Deliver IT Flexibility to Your Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Broad adoption of real-time analytics, cloud solutions, big data initiatives and virtualization is transforming the data center. View this solution brief to learn more about how data centers are evolving to improve performance and agility at any scale.
Posted: 19 Sep 2014 | Published: 19 Sep 2014

Dell, Inc. and Intel®

WCM's Role in Improving Customer Experiences
sponsored by Rackspace
EGUIDE: The following expert e-guide, explore key topics to consider when refocusing web content management strategies to better meet customer expectations. Additionally, learn how integrating WCM with CRM tools can lead to a more targeted customer experience.
Posted: 18 Sep 2014 | Published: 18 Sep 2014

Rackspace

Real-Life Examples of Dynamic Case Management in Action
sponsored by IBM
EBOOK: Dynamic case management (DCM) is helping countless organizations across various industries. By personalizing and catering each request, companies are more agile and adaptive. This expert resource discusses real-world examples of businesses that have implemented and are enjoying DCM.
Posted: 18 Sep 2014 | Published: 18 Sep 2014

IBM

Discover the Total Economic Impact of IBM's Tealeaf Customer Service Optimization Suite
sponsored by IBM
RESOURCE: Uncover the results of a recent Forrester Research Inc. report which exposes the total economic impact and numerous benefits of one leading customer service optimization tool.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

IBM

The Business Value of Creating Exceptional Digital Experiences -- Findings from IDC
sponsored by IBM
WHITE PAPER: A digital experience platform enables a company to define and deliver consistent cross-channel experiences via the growing number of digital customer touch points to customers, partners, and employees. IDC recently undertook a Business Value ROI study to assess the economic impact of moving away from a homegrown solution.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

IBM

Cloud-Based Agent Performance Optimization Applications: The Last Great Shift to the Cloud
sponsored by Genesys
WHITE PAPER: Cloud deployment has become the preferred method for companies sourcing their CRM and contact center applications for inbound and outbound contact handling. This Market Insight examines the prospects for these applications and discusses when it might be appropriate for contact centers to complete the move into the cloud with hosted APO.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

Gartner Report: Predicts 2014: Customer Support and the Engaged Enterprise
sponsored by Genesys
WHITE PAPER: As customer experience is being elevated to a top-executive commitment, the customer engagement center/contact center is uniquely positioned to be at the epicenter of the customer experience revolution. Get this research note on Gartner predictions for 2014 and beyond.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

Analyst Report: Navigate the Future of Customer Service in 2014
sponsored by Genesys
WHITE PAPER: In the age of the customer, where customers own the relationship they have with companies, delivering customer service in-line with customer expectations becomes a strategic imperative.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

2014 Gartner MarketScope for IVR Systems and Enterprise Voice Portals
sponsored by Genesys
WHITE PAPER: Cloud, omni-channel and mobility are revitalizing the interactive voice response (IVR) market. Leading IVR vendors have offers that can satisfy most requirements. The challenge lies in finding a cost-effective IVR platform that will satisfy your specific requirements for improving customer experience and optimizing new IVR investments.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

Dollar Bank Cashes In on Customer Experience Enhancements
sponsored by IBM
WHITE PAPER: Find out how Dollar Bank is reinventing their online experience by utilizing real-time insight into exactly what online customers see and do on their website.
Posted: 17 Sep 2014 | Published: 27 Jun 2014

IBM

7 Drivers for Buying an Integrated Contact Center Suite
sponsored by Genesys
WHITE PAPER: 45% of customers reporting that better service options would have made a difference in their decision to switch away from a company. View this whitepaper now to discover 8 top tips on how to modernize, streamline, and simplify your contact center to keep up with customer expectations.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

Gartner Report: Critical Capabilities for Contact Center Infrastructure
sponsored by Genesys
ANALYST REPORT: Contact center infrastructure evaluations remain technically complex processes. If you are looking to select the contact center platform right for your specific requirements and deliver sustainable competitive customer experiences, this report is a must read.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

2014 Gartner MQ for Contact Center Infrastructure
sponsored by Genesys
ANALYST REPORT: Gartner recently released the Magic Quadrant for Contact Center Infrastructure 2014, an annual report analyzing the contact center infrastructure vendors. Gartner positions vendors based on Completeness of Vision and Ability to Execute.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

Webcast-Why Exceptional Digital Experiences are critical in achieving competitive advantage
sponsored by IBM
WEBCAST: Attend the following webcast to see what it takes to deliver a rich and engaging digital experience, improve website and app stickiness, and ultimately, create a positive brand association and position of authority in the market place.
Posted: 16 Sep 2014 | Premiered: Sep 16, 2014

IBM
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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