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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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Developing the right social CRM strategies for improved customer service
sponsored by IBM
EGUIDE: The following solution spotlight examines the steps business should undertake to ensure the seamless integration of social CRM into existing tools and processes, and discusses the value that organizations can glean from analyzing and nurturing customer feedback from social media channels.
Posted: 24 Nov 2014 | Published: 24 Nov 2014

IBM

A New Measure of Sales Success
sponsored by SearchCRM
EBOOK: New tools and technologies -- lead generation software and geolocation technology -- are changing the ways that companies measure sales analytics and CRM success.
Posted: 21 Nov 2014 | Published: 21 Nov 2014

TOPICS:  CRM | CRM Analytics
SearchCRM

How APIs Displace ESBs and SOA in the Enterprise
sponsored by Apigee
WHITE PAPER: Powering interactions via apps requires a new architecture. Companies today seek to leverage the latest forms of mobile and rich-client engagement to build new experiences. Enterprises must move from delivering web apps as the primary interaction channel to powering interactions across multiple interactive touch points.
Posted: 18 Nov 2014 | Published: 18 Nov 2014

Apigee

Mind Shift: Giving customers what they want, when they want it
sponsored by Infor
WHITE PAPER: What does it really take to deliver the most effective customer experiences these days? Consult the following white paper to learn about the top 7 constituents of an effective customer experience strategy.
Posted: 17 Nov 2014 | Published: 17 Nov 2014

Infor

Rackspace® Managed Operations Lets KarmaCRM Stay Focused on its Business
sponsored by Rackspace
CASE STUDY: In this case study, learn how KarmCRM utilized a solution that had a managed service level for testing, storage, and production.
Posted: 17 Nov 2014 | Published: 09 Jan 2012

Rackspace

Learn how SanDisk DAS Cache on Dell PowerEdge Servers delivers price and performance
sponsored by Dell, Inc. and SanDisk®
PODCAST: Join Dell and SanDisk and go "under the hood" to learn how SanDisk DAS Cache on new Dell PowerEdge Servers can deliver an incredible combination of price, performance and enterprise features for your direct-attached storage database applications.
Posted: 14 Nov 2014 | Premiered: Nov 7, 2014

Dell, Inc. and SanDisk®

SanDisk DAS Cache teams with Dell PowerEdge to increase performance
sponsored by Dell, Inc. and SanDisk®
TRANSCRIPT: SanDisk DAS Cache is a server-level caching solution for direct attached storage (DAS), which accelerates application performance. Brought to you by Dell, and using next-generation and R920 Dell PowerEdge™ servers, this solution can enable substantial performance increases for workloads such as OLTP, OLAP, HPC, and Business Analytics.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Dell, Inc. and SanDisk®

Marketing Strategies for Highly Personalized Online Experiences
sponsored by Infor
WHITE PAPER: Find out why everyone is talking about personalization and uncover 5 strategies to achieve personalized online experiences.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Infor

Banks Thrive on Customizable, End-to-End Workflows for Improved Customer Experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access the following white paper to uncover how end-to-end information workflows can improve virtually every aspect of the customer experience, protect valuable information, streamline operations, and more.
Posted: 14 Nov 2014 | Published: 30 Nov 2012

Hewlett-Packard Limited

Winning at Experience Across the Customer Journey
sponsored by Infor
RESOURCE: Find out what it takes to deliver the ultimate customer experience across a customer's entire journey.
Posted: 13 Nov 2014 | Published: 13 Nov 2014

Infor

Are the Lights Still On? Meeting the Omni-Channel Marketing Challenge
sponsored by Infor
WHITE PAPER: Learn how an omni-channel marketing strategy can help you deliver an exceptional customer experience at all times.
Posted: 13 Nov 2014 | Published: 13 Nov 2014

Infor

Putting Customers on the Map With Geolocation Apps
sponsored by SearchCRM
EBOOK: Geolocation mobile apps are giving companies new insights about customers: where they are at any given time. But this ability spooks many.
Posted: 12 Nov 2014 | Published: 12 Nov 2014

TOPICS:  CRM
SearchCRM

Western Union Implements Enterprise Data Hub on its Path to Deliver an Omni-channel Customer Experience
sponsored by Cloudera
CASE STUDY: Find out how an enterprise data hub helped Western Union drive actionable insights to create products and services that customers need.
Posted: 12 Nov 2014 | Published: 31 Dec 2013

Cloudera

5 Steps to Building a Customer Experience Driven Contact Center
sponsored by Genesys
WHITE PAPER: Download this eBook to learn how to orchestrate service delivery for important customer journeys, how you can empower agents with a 360 degree view of the customer across multiple channels, and find a simple and cost-effective route to delivering effortless omnichannel customer experiences.
Posted: 12 Nov 2014 | Published: 12 Nov 2014

Genesys

How Banks Can Exceed Customer Expectations
sponsored by Hewlett-Packard Limited
WHITE PAPER: Find out how an end-to-end information workflow solution specifically designed for banking can help you exceed customer expectations.
Posted: 11 Nov 2014 | Published: 31 Mar 2014

Hewlett-Packard Limited

How to Fine-Tune Your Contact Center
sponsored by TechTarget
RESOURCE: If your call center has issues keeping up with new technological advancements in communication like social and mobile then it's time for a multi-channel makeover. This e-book delves into how different contact centers have evolved with the times rather than become outdated and how you cane remain competitive in this growing environment.
Posted: 10 Nov 2014 | Published: 18 Mar 2014

TechTarget

Maintaining a Successful Multichannel CRM
sponsored by ComputerWeekly.com
RESOURCE: The age of the isolated call center is over; no longer can we optimize a single channel in isolation. We need to give customers multiple ways to reach us. Is your organisation running a multichannel CRM interface? Take our brief survey on CRM and gain instant access to our expert guide, Customer experience consistency key to successful CRM.
Posted: 10 Nov 2014 | Published: 10 Nov 2014

ComputerWeekly.com

Banks Must Reinvent the Customer Experience to Meet New Demands
sponsored by Hewlett-Packard Limited
WHITE PAPER: Find out how to give your bank a makeover that will accommodate the most recent customer demands.
Posted: 10 Nov 2014 | Published: 31 Mar 2014

Hewlett-Packard Limited

How to Enhance Customer Experience, Productivity and Optimizes Costs
sponsored by TATA Communications
CASE STUDY: This case study highlights how KPIT Cummins deployed a solution to allow communication with its global customer base, which would decrease telephony costs significantly.
Posted: 07 Nov 2014 | Published: 31 Dec 2013

TATA Communications

5 Tips to Immediately Improve Customer Service KPIs
sponsored by Genesys
WHITE PAPER: Download this tip sheet and see 5 things you can do now to improve efficiency, reduce response times and increase sales conversions for your contact center.
Posted: 04 Nov 2014 | Published: 04 Nov 2014

Genesys

Delivering Positive Multi-Channel Customer Experiences
sponsored by IBM
EGUIDE: Uncover the 6 requirements for a successful multichannel strategy and find out which 7 customer experience management trends you should keep your eye on.
Posted: 04 Nov 2014 | Published: 04 Nov 2014

IBM

The 3 Metrics That Matter: Understanding the Data You Need to Run Your Subscription Business
sponsored by Zuora, Inc
WEBCAST: Find out how the Subscription Economy can help your organization improve online consumer services.
Posted: 31 Oct 2014 | Premiered: Oct 31, 2014

Zuora, Inc

The Shift to Digital Recurring Revenue
sponsored by Zuora, Inc
WHITE PAPER: Find out about the pros and cons of implementing a digital delivery model, as well as how it can improve your customer experience.
Posted: 31 Oct 2014 | Published: 31 Oct 2014

Zuora, Inc

How Critical is the Internet for Business Commerce?
sponsored by Akamai Technologies
VIDEO: This short video discusses the critical nature of the internet to all businesses today, from customer-facing websites to business-to-business transactions.
Posted: 31 Oct 2014 | Premiered: 31 Oct 2014

Akamai Technologies

Moving Forward with CRM: Key Trends and Technologies
sponsored by IBM
EGUIDE: This expert e-guide uncovers key CRM technologies and trends, and explores the best ways to measure the real value of an investment in social CRM.
Posted: 12 Nov 2014 | Published: 12 Nov 2014

IBM
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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