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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Hermanson maintains high levels of customer satisfaction with Infor CRM
sponsored by Infor
CASE STUDY: Organization is the key to success in every industry. Learn how CRM enabled one company to keep employees and projects organized and up-to-date to improve overall business performance and deliver high levels of customer satisfaction.
Posted: 01 Jul 2016 | Published: 30 Jan 2015

Infor

S2K Enterprise for Distribution
sponsored by VAI, Vormittag Associates, Inc.
WHITE PAPER: Read this white paper to learn how distributors can leverage tools for financial management, warehouse management, order processing, CRM, and much more. Discover how end-to-end integration can make you nimbler, enabling better customer service, as well as improved internal organization and security.
Posted: 01 Jul 2016 | Published: 01 Jul 2016


Why CRM is critical for value-selling
sponsored by Infor
WHITE PAPER: 53% of what drives B2B customer purchasing decisions today is a sales person's ability to teach the customer something new or provide valuable insight, but empowered customers don't value sales people anymore. Read on to clarify what value-selling actually is, how it pays off, and learn how company-wide CRM supports it.
Posted: 01 Jul 2016 | Published: 31 Jul 2015

Infor

Customer Experience Is the Battleground
sponsored by Avaya TSG
RESEARCH CONTENT: 81% of customers now expect organizations to deliver multiple lines of communication through an omnichannel presence. Read on to discover what other standards customers are setting and how to meet their expectations when it comes to delivering the best possible customer experience.
Posted: 30 Jun 2016 | Published: 30 Jun 2016

Avaya TSG

Financial Services: Creating the Connected Customer Experience
sponsored by Avaya TSG
WHITE PAPER: Success in the financial services industry means creating a connected customer experience in every interaction, in every part of the institution. This guide walks you through each step and the different roles to be played in creating connected customers.
Posted: 30 Jun 2016 | Published: 30 Jun 2016

Avaya TSG

At Radio Flyer, Customer Engagement is Not Something to Toy With
sponsored by Avaya CenturyLink
CASE STUDY: Read on to learn how the iconic Radio Flyer company entered the digital age in 2010, what has enabled them to stay up-to-date since, and how advances in data collection have driven reform in product quality, delivery, and reinvigorated the customer service that has kept them in business over the last 99 years.
Posted: 29 Jun 2016 | Published: 29 Apr 2016

Avaya CenturyLink

Customer Experience Is the Battleground
sponsored by Avaya CenturyLink
RESOURCE: 81% of customers now expect organizations to deliver multiple lines of communication through an omnichannel presence. Read on to discover what other standards customers are setting and how to meet their expectations when it comes to delivering the best possible customer experience.
Posted: 29 Jun 2016 | Published: 29 Jun 2016

Avaya CenturyLink

Customer Engagement Solutions
sponsored by Avaya CenturyLink
WHITE PAPER: Customer engagement is the central ingredient to successful customer retention rates. Read on to discover about the three pillars of customer engagement and how to derive maximum value from every customer interaction.
Posted: 29 Jun 2016 | Published: 31 Dec 2015

Avaya CenturyLink

Infor CRM for industrial manufacturing
sponsored by Infor
WHITE PAPER: Industrial manufacturers are struggling to maintain profit and achieve any significant growth. This CRM solution designed for industrial manufacturers enables you to identify key data trends and deliver the best products and services possible.
Posted: 29 Jun 2016 | Published: 29 Jun 2016

Infor

7 Things You Didn't Know Were Possible with Self Service and Automation
sponsored by Avaya CenturyLink
WHITE PAPER: New paradigms of self service and automation have emerged that make it essential for you to stay current with your customer service strategy. Uncover key information about these paradigms and learn 7 things you didn't know were possible.
Posted: 28 Jun 2016 | Published: 31 Dec 2015

Avaya CenturyLink

Why CRM is the key to getting customers to renew and spend more money with you
sponsored by Infor
WHITE PAPER: It's time to take another look at your CRM solution. It's common knowledge that increasing customer retention significantly boosts profit. Implementing CRM to its full potential can help you build longer, more profitable customer relationships. Read on to discover what you can do better.
Posted: 28 Jun 2016 | Published: 31 Dec 2015

Infor

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: 76% of satisfied customers demonstrate brand loyalty. In this report, learn more about how Australian consumer preferences are shifting towards digital channels, and what you can do to close the gap between expectations and delivery.
Posted: 27 Jun 2016 | Published: 27 Jun 2016

SAP

Popular Technologies Enrich Customer Experience Strategies
sponsored by SearchCRM
EBOOK: To improve customer experience, companies need to tune into the different platforms consumers use, unify data silos, integrate information systems and plan thoughtful strategies for engaging customers.
Posted: 24 Jun 2016 | Published: 24 Jun 2016

SearchCRM

Case Study: Oldcastle Increases Sales & Product Data Visibility
sponsored by Tableau Software
CASE STUDY: Discover how Oldcastle's teams use Tableau's Salesforce data connector to get quick insight into product sales and margin trends. Learn how sales reps use the dashboards to drill down into their performance data and analyze customer buying behavior.
Posted: 22 Jun 2016 | Published: 22 Jun 2016

Tableau Software

How to generate high quality leads sustainably in the German market
sponsored by NetPress
WHITE PAPER: The German market holds very lucrative potential, especially when it comes to IT, but it requires a cautious approach that is very different from US and UK sales tactics. Read on to learn six key "dos and don'ts" for content marketing in the German market.
Posted: 22 Jun 2016 | Published: 22 Jun 2016

NetPress

BUILD THE FOUNDATION FOR GREAT CUSTOMER EXPERIENCES
sponsored by Tribridge
WHITE PAPER: Learn how to overcome the build-up of siloed, on-premise, channel-specific tools to deliver smooth customer experiences. Discover what all great customer experiences must be, customer experience breaks and remedies, how to find long-term solutions, and best practices for consistently delivering great experiences.
Posted: 22 Jun 2016 | Published: 22 Jun 2016

Tribridge

Why Omnichannel Experience Delivery is a Full Contact Sport
sponsored by Genesys
EGUIDE: Expert consultants and users from eBay and Boingo Wireless discuss contact center technology trends, mistakes, and best practices. Discover ways to upgrade your existing infrastructure to enhance the customer experience and help your company run more efficiently.
Posted: 21 Jun 2016 | Published: 07 Jun 2016

Genesys

Driving Sales with Mobile, Real-Time Analytics
sponsored by Tableau Software
TECHNICAL ARTICLE: In this blog post, learn how you can combine the mobile app for Salesforce with live analytics so you can get a visual read on your entire pipeline and prioritize calls accordingly. Plus, watch a quick demo to see this strategy in action.
Posted: 20 Jun 2016 | Published: 18 May 2015

Tableau Software

Customer Engagement: From Interactions to Relationships
sponsored by Avaya
WHITE PAPER: Improving customer experiences has replaced operational efficiency gains as the top objective in customer care executives' agendas. This Aberdeen report details how "best-in-class" firms are achieving greater customer retention and annual growth as a result. Discover more in the report now.
Posted: 20 Jun 2016 | Published: 31 Mar 2015

Avaya

Service On-Demand: Diving into the Future of Customer Service
sponsored by Genesys
WHITE PAPER: Discover in this report the on-demand, omnichannel customer self-service model your organization should consider when accommodating consumers in the APAC region. Read on to additionally discover 4 next steps for on-demand leaders, advising to embrace disruption and the new age of customer self-service.
Posted: 20 Jun 2016 | Published: 20 Jun 2016

Genesys

Setting up a solid payment foundation
sponsored by CyberSource
WHITE PAPER: Are you making it too hard for your customers to pay for items online? Enabling seamless payment processes can lead to customer retention, loyalty and spending. Discover key factors in payment success with the ability to offer multiple payment options on multiple devices.
Posted: 16 Jun 2016 | Published: 16 Jun 2016

CyberSource

Trends 2016: The Future of Customer Service
sponsored by ServiceNow
ANALYST REPORT: Today's customer expectations for easy, effective, and personal service are shaping customer service technology priorities. Explore this summary of the top 10 customer service trends that application development and delivery (AD&D) pros and CIOs alike must pay attention to.
Posted: 16 Jun 2016 | Published: 05 Jan 2016

ServiceNow

Deliver Upon Customers' Ever-Growing Expectations
sponsored by Genesys
VIDEO: Using one man's adventures in online automotive shopping as an example, you'll explore ways to build exceptional customer relationships across all phases of their omnichannel journey.
Posted: 13 Jun 2016 | Premiered: 13 Jun 2016

Genesys

10 Ways An Omnichannel Engagement Center Helps You Deliver Next-Generation Customer Experience
sponsored by Genesys
WHITE PAPER: Firms are increasingly building true engagement based on integrating customer experience with existing systems. Explore 10 ways to support all channels and touchpoints, and scale to any number of consumers, geographies, and agents.
Posted: 10 Jun 2016 | Published: 10 Jun 2016

Genesys

Trends: The Future of Customer Service
sponsored by Genesys
WHITE PAPER: Today's customer expectations for easy, effective, and personal service are shaping customer service technology priorities. Explore this summary of the top 10 customer service trends that application development and delivery (AD&D) pros must pay attention to.
Posted: 10 Jun 2016 | Published: 10 Jun 2016

Genesys
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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