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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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Kicking off an e-health revolution
sponsored by ComputerWeekly.com
EGUIDE: It has been hailed as the next big thing for many years but, it is fair to say, e-health has failed to fulfill its potential. Issues around cost, ease of use and privacy have held back its adoption. Now, find out how Telefonica hopes to kick start the e-health revolution.
Posted: 21 Jul 2014 | Published: 21 Jul 2014

ComputerWeekly.com

Leverage Data to Enhance Customer Experiences
sponsored by Invenio Marketing
EGUIDE: This e-guide highlights how Disney, Cincinnati Bell, and other organizations can benefit from digital data and analytics to help improve customer experiences. Don't let valuable data slip through your fingers -- read now to learn how to take advantage of available customer information that results in maximum benefits for you and your customers.
Posted: 18 Jul 2014 | Published: 18 Jul 2014

Invenio Marketing

The Benefits of Social and Cloud-based CRM Tools
sponsored by Microsoft India
EGUIDE: In order to stay competitive, you need to know what customers are saying about your business, and you need to participate in the conversation as well. In this e-guide, learn from CRM experts what makes a social CRM tool successful, and why cloud-based CRM systems may be the right choice for you.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

Delivering Positive Multi-Channel Customer Experiences
sponsored by Microsoft India
EGUIDE: This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

The Fourth of Five Truths for Tomorrow’s Marketer
sponsored by SDL
WHITE PAPER: Uncover the 3 questions you must ask yourself to find out if your company is ready to make localization strategy a top priority.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

SDL

Providing the total customer experience with IBM Predictive Customer Intelligence
sponsored by IBM
VIDEO: Tune into the following webcast to explore the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also gain a firsthand look at a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Premiered: 16 Jul 2014

IBM

The new frontier for personalized customer experience
sponsored by IBM
WHITE PAPER: The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

Three Reasons Every Business Needs to Be Multilingual
sponsored by SDL
WHITE PAPER: In an increasingly global market, speaking to customers in their language is essential. It helps acquire new customers, increase sales, and strengthen existing relationships. View this infographic to discover the top 3 reasons every business needs to become multilingual.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

SDL

Computer Weekly – 15 July 2014: Time for an upgrade? Why you should buy IT now
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, as competitive pressures and new technologies drive down IT prices, we find out why now is a great time to buy IT. We examine why going digital means a different approach to IT management. And we hear the latest best practices for improving your customer engagement with IT. Read the issue now.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

ComputerWeekly.com

New CRM Technology Empowers, Saves Time, and Improves Efficiency
sponsored by Microsoft India
CASE STUDY: Siloed tools and processes, along with a lack of a centralized database, made it impossible for Tyroo Media to keep up with a growing number of customers. This brief case study illustrates how Tyroo implemented a new online CRM platform that offered a central database and a 360-degree view of customers, from sales to delivery.
Posted: 10 Jul 2014 | Published: 31 Jan 2013

Microsoft India

New CRM Technology Empowers, Saves Time, and Improves Efficiency
sponsored by Microsoft India
CASE STUDY: iloed tools and processes, along with a lack of a centralized database, made it impossible for Tyroo Media to keep up with a growing number of customers. This brief case study illustrates how Tyroo implemented a new online CRM platform that offered a central database and a 360-degree view of customers, from sales to delivery.
Posted: 10 Jul 2014 | Published: 31 Jan 2013

Microsoft India

Next-Generation CRM: Driving Productivity with End-to-End Cloud Services
sponsored by Microsoft India
WHITE PAPER: This IDC report offers an in-depth look at the "as a service" delivery model -- including SaaS, Platform-as-a-Service (Paas) and Infrastructure-as-a-Service (IaaS) --, the benefits of cloud computing in general, and requirements for SaaS. Plus, explore the specific benefits of cloud for CRM.
Posted: 10 Jul 2014 | Published: 31 Jul 2011

Microsoft India

IT Services Company Improves CRM Efficiency, Enhances Productivity by More Than 50 Percent
sponsored by Microsoft India
CASE STUDY: Godrej Infotech Ltd (GITL), an IT consulting and software services provider, was relying on an in-house developed CRM system that was becoming more and more difficult to support. This case study explains how GITL implemented a new technology that provided easier access to customer information with customized dashboards and detailed reports.
Posted: 10 Jul 2014 | Published: 31 Jan 2011

Microsoft India

Analyst Report: Business Value of IBM Digital Experience Management Tools
sponsored by IBM
WHITE PAPER: Uncover a complete list of results from a recent study that exposes the average ROI of those who make the leap to a digital experience platform.
Posted: 07 Jul 2014 | Published: 30 Nov 2013

IBM

4 Steps to a Virtualized Contact Centre
sponsored by Genesys
WHITE PAPER: Good customer service has become strategically important for companies, yet at the same time, many customer service professionals need to do more with less. Creating a virtual Contact Centre environment allows companies to achieve both goals.
Posted: 07 Jul 2014 | Published: 03 Jul 2014

Genesys

Customer Engagement Services Helps Hotel Group Grow Business
sponsored by Hewlett-Packard Company
VIDEO: Accor, the fifth largest hotel group in the world, was facing several challenges, including the growing influence of the Web on customer behavior and an increasingly mobile client base. To provide top-notch service, Accor needed the right technology that would enable them to create multi-channel, personalized experiences.
Posted: 03 Jul 2014 | Premiered: 03 Jul 2014

Hewlett-Packard Company

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

Retail Needs to Embrace the Mobile Revolution
sponsored by Toshiba
WHITE PAPER: Find out how retailers are accommodating the consumers migration to a mobile-first world.
Posted: 03 Jul 2014 | Published: 03 Jul 2014

Toshiba

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company

Transforming customer service in financial services
sponsored by Hewlett-Packard Company
CASE STUDY: This case study highlights how the UK Post Office transformed their customer service by enabling benefit recipients to check their balances and collect money at any time of the day or night without the need to visit the Post Office counter.
Posted: 02 Jul 2014 | Published: 31 May 2014

Hewlett-Packard Company

Reduce Costs and Improve Customer Service with Workload Management
sponsored by Genesys
ANALYST REPORT: BPM, CRM, and contact center management applications aren't designed to manage manual work or dynamically adjust priorities based on incoming requests. In this Frost & Sullivan white paper, learn how an Enterprise Workload Management Solution complements existing systems to overcome these issues for reduced costs and improved customer service.
Posted: 02 Jul 2014 | Published: 31 May 2013

Genesys

Almerys Uses Talend Data Services to Offer Better Quality of Service to its Customers
sponsored by Talend
CASE STUDY: Find out how an integrated infrastructure platform increased performance and productivity for Almerys.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Talend

Workload Management Tackles Customer Support Challenges
sponsored by Genesys
ANALYST REPORT: Based on Frost & Sullivan's recent analysis of the workload management market, Genesys won the 2013 Global Frost and Sullivan award for Technology Innovation in Workload Management.
Posted: 01 Jul 2014 | Published: 31 Dec 2013

Genesys

Transforming Customer Experience in the New Digital World
sponsored by Genesys
WHITE PAPER: This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Genesys
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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