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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Key Tips to Smarter Sales with Intelligent Sales Force Automation Tools
sponsored by BPM'Online
EBOOK: A sales rep's value no longer lies in providing information, but whether they can provide meaningful, relevant interactions with buyers. Access this ebook for 3 best practices to maximize your sales reps' efficiency and shifting their focus on the customer by adding intelligence to lead qualification and forecasting processes.
Posted: 29 Aug 2016 | Published: 29 Aug 2016

BPM'Online

A Better Way to Know Your Customers and Grow Your Business
sponsored by Microsoft
BROCHURE: Technology leaders among small and midsize businesses (SMBs) outshine competitors, growing revenue 15% faster every year. Discover 4 ways that using technology as a differentiator helps grow your business.
Posted: 29 Aug 2016 | Published: 31 Dec 2015

Microsoft

Embrace a Truly Customer-Centric Approach Through Flexible, Tailored Cloud Services
sponsored by IBM
CASE STUDY: Access this case study to discover how, like Sigmax, to deliver a new range of cloud services that can be precisely tailored to individual customer needs. Learn how a complete, converged infrastructure can drive operational efficiency through higher resource utilization, and more.
Posted: 29 Aug 2016 | Published: 29 Aug 2016

IBM

CRM Buyer's Guide: Take the Guesswork out of your CRM Purchase
sponsored by BPM'Online
EBOOK: 55% of companies say that the success of their CRM initiative lies in defining the right set of requirements. Well, what exactly are those requirements? This buyer's guide helps to lay out your CRM decision-making roadmap, pointing out the key considerations while providing dos and don'ts as well as pro-tips.
Posted: 26 Aug 2016 | Published: 26 Aug 2016

BPM'Online

How an Entertainment Company Improved Marketing with Advanced Analytics
sponsored by Intel Corporation
VIDEO: This brief video explores how Caesars Entertainment, a large and geographically diverse casino company, handled the influx of large unstructured data types. Find out how they updated their analytics strategy to adapt to changing customer needs, create stronger marketing campaigns, and improve overall customer experiences.
Posted: 26 Aug 2016 | Premiered: 26 Aug 2016

Intel Corporation

Case Study: ESL Education Implements Easy-to-Use Advanced Analytics Tools
sponsored by zendesk (bime by)
CASE STUDY: This case study explores how ESL Education enabled more advanced analytics within their organization. Find out how they were able to mix data from multiple sources, connecting its CRM, accounting system, and its in-house tools. Plus, discover how they improved the user experience with simple, easy-to-use tools and enhanced data visualizations.
Posted: 26 Aug 2016 | Published: 26 Aug 2016

zendesk (bime by)

Case Study: Home Healthcare Company Drives Its Business and Improves Patient Care
sponsored by Salesforce.com
RESOURCE: This IDC report analyzes the CRM tool one home healthcare provider implemented and how it improved patient tracking, enabled them to retain patients for repeat business and increased referral acceptance from 10% up to 75%.
Posted: 25 Aug 2016 | Published: 30 Apr 2015

Salesforce.com

How Today's Recruiter Can Think Like a Marketer
sponsored by IBM
WEBCAST: This webcast explores how recruiters can increase engagement with candidates by thinking more like a marketer. Find out how to optimize your use of mobile and social media as well as discover the 10 basic B2B concepts that will help you get a foundation in marketing.
Posted: 25 Aug 2016 | Premiered: Aug 25, 2016

IBM

Infor CRM Customers will keep coming back
sponsored by Infor
WHITE PAPER: If you already have a CRM solution, there's a good chance that you are not taking full advantage of it. Many CRM strategies are failing to meet their full potential. Access this infographic to discover how to patch the holes in your CRM strategy.
Posted: 24 Aug 2016 | Published: 24 Aug 2016

Infor

Creating Interactive Communication Environments for Businesses and Education
sponsored by Techdata and Sharp
VIDEO: This brief video explores the use of one interactive communication technology to improve collaboration, enhance video conferencing, and add polish to presentations. Find out how to leverage intuitive, multi-touch technology that helps create responsive and engaging environments across all industries.
Posted: 24 Aug 2016 | Premiered: 18 Sep 2015

Techdata and Sharp

The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships
sponsored by Lithium Technologies
WHITE PAPER: 80% of executives say customer engagement is the most important social metric, but this is a very limiting view of social marketing. Discover why so many brands are failing to build customer relationships through social media and learn about the 3 key attributes that social relationship tools must deliver.
Posted: 23 Aug 2016 | Published: 23 Aug 2016

Lithium Technologies

Caldwell University Leverages Interactive Communication Technology
sponsored by Techdata and Sharp
VIDEO: This brief video explores how students, faculty, and administrators at Caldwell University leveraged interactive display systems and professional boards to create immersive and responsive communication. Find out how you can increase engagement and enhance collaboration in learning, teaching, and business environments.
Posted: 23 Aug 2016 | Premiered: 15 Jul 2015

Techdata and Sharp

Step-By-Step CRM Data Analytics for Sales Teams
sponsored by Infor
WHITE PAPER: Metrics aren't answers; they are prompts for questions that probe statistics for deeper insight. Discover the simplest way to find the actionable insights hidden in your data analytics. Learn best practices and considerations for using metrics in analytics and see how to turn them into powerful tools.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Infor

Infographic: Keeping Customers Happy
sponsored by NICE Systems, Inc
WHITE PAPER: Retaining existing customers is significantly more cost-efficient than marketing to new ones. Uncover best practices for realizing the benefits of retention from improved word-of-mouth to maximized ROI.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

How to Overcome Customer Experience Challenges with Key Best Practices
sponsored by NICE Systems, Inc
WHITE PAPER: Organizations often state that one of the main reasons their customer experience initiatives don't lead to action is because they lack clear direction. Learn how to overcome common customer experience challenges by leveraging three key necessary actions.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

Why CRM is Critical for Value-Selling
sponsored by Infor
WHITE PAPER: Today, salespeople have less control over the sales process than ever before. Discover ways to help salespeople continue to be a valuable part of a transaction with value-selling and CRM by collecting, analyzing, and sharing customer data.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Infor

Benchmark Your Omnichannel Customer Service Readiness
sponsored by Genesys
WEBCAST: Omnichannel customer service is the new norm in our mobile-first world. This upcoming webcast will help you determine where your omnichannel presence stands, where to go, and figure out how much value this adds to your business.
Posted: 22 Aug 2016 | Premieres: Sep 14, 2016

Genesys

How New Iterations of Analytics are Changing Business
sponsored by NICE Systems, Inc
WHITE PAPER: Companies are finding that agility and real-time decision-making are critical to satisfying customers. Discover ways advanced reporting tools can help determine customer behavior for better, more targeted customer experiences.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

Analytics with No Limits: Real Time Responsiveness at the Speed of Thought
sponsored by NICE Systems, Inc
WHITE PAPER: Running up against data speed, accuracy, and accessibility challenges sounds daunting -- but it's not impossible. Discover ways to break through these barriers with automated, real-time and historical analytics tools.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

Computer Weekly – 23 August 2016: Odeon and UCI Cinemas Group adopts hybrid cloud strategy
sponsored by ComputerWeekly.com
EZINE: In this issue, we profile Odeon and UCI Cinemas Group's use of hybrid cloud as part of a digital transformation programme aimed at enhancing customer experience and staving off competition from on-demand streaming. We also look at the summertime game of musical chairs at the Government Digital Service, and at 50 years of business software.
Posted: 19 Aug 2016 | Published: 23 Aug 2016

ComputerWeekly.com

Close the Customer Communication Gap: How to Use Notifications
sponsored by Twilio
WHITE PAPER: Learn how to keep customers informed and up-to-date with notifications, as well as why you need to incorporate them into your applications. Access this white paper now to discover how Uber and 4 other successful companies have used notifications to deliver superior customer experiences.
Posted: 19 Aug 2016 | Published: 19 Aug 2016

Twilio

Location-Based Services Transforming Real-Time Sales and Marketing
sponsored by SearchCRM
EBOOK: Mobile location-based services offer a treasure trove of customer data, but companies must walk a fine line between sound marketing and personal privacy.
Posted: 18 Aug 2016 | Published: 16 Aug 2016

SearchCRM

Make CRM stick Eight ways to increase CRM adoption in your organization
sponsored by Infor
WHITE PAPER: Are your employees actually utilizing your CRM solution or just checking the boxes to make it look good? Read this paper to learn the 8 ways you can increase CRM adoption across your organization to take full advantage of your CRM solution.
Posted: 18 Aug 2016 | Published: 18 Aug 2016

Infor

How to Build Marketplaces that Stand Out
sponsored by Twilio
WHITE PAPER: Communication is the foundation of a successful marketplace and establishing your deal frequency. Producers need to be connected to consumers and vice versa. Learn how to make the most of each customer interaction by increasing the effectiveness of communication on both the customer (app) and support (CRM) sides.
Posted: 16 Aug 2016 | Published: 16 Aug 2016

Twilio

How to Build Marketplaces that Users Trust
sponsored by Twilio
WHITE PAPER: Unless you're connecting your consumers and products and services seamlessly, any attempt to attract, engage and retain them to transact on your marketplace will likely fail. With examples from Airbnb, Uber and a few others, dig into how you can establish trust with your customers via improving your communication strategies.
Posted: 16 Aug 2016 | Published: 16 Aug 2016

Twilio
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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