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CRM Analytics Software

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ALSO CALLED: Analytical CRM Software, Customer Analytics Software
DEFINITION: Software that analyzes data about an organization's customers and presents this data in such a way that better and quicker decisions can be made.
CRM Analytics Software Reports
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Case Study: 7-Eleven Indonesia Optimizes Customer Experience
sponsored by Splunk
CASE STUDY: Discover in this case study how 7-Eleven overcame their manual data analysis and operational burdens, delivering a comprehensive overview of all internal data and analyzing the performance at every point-of-sale to optimize customer experience. Read on to experience an 80% reduction in lead time for promotional campaigns.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Splunk

The Do's and Don'ts of Effective Sales Analytics
sponsored by QlikTech Australia Pty Ltd
WHITE PAPER: As market leaders have discovered, effective sales analytics are much more than running forecast reports from a CRM platform. Access this brief guide to explore ways connecting CRM and additional data sources can help you.
Posted: 22 Apr 2016 | Published: 22 Apr 2016

QlikTech Australia Pty Ltd

How Customer Identity Management Helps Marketers Take Control of Their Data
sponsored by Gigya
WHITE PAPER: Many marketers aren't in control of their customer data, relying on third-party data brokers or waiting on IT to run reports. Customer identity management can empower you to more efficiently capture and organize data into complete user profiles, easily create segments and reports, and offer customized customer journeys.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

Financial Services: Increase Conversion Rates with Customer Identity & Access Management
sponsored by Gigya
WHITE PAPER: Customer identity and access management offers customers a fast and easy way to identify themselves and share permission-based information. Discover how this strategy can empower financial services companies to capture and qualify more leads, balance customer privacy with personalized user experiences, and more.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

Travel Industry: How to Drive Customer Acquisition and Retention with Personalized, Seamless Experiences
sponsored by Gigya
WHITE PAPER: Legacy technologies built for employee identities aren't effective at transforming customer data into actionable insight. Discover how a purpose-built customer identity and access management platform can help travel companies capture, manage, and leverage customer data across digital channels to drive greater customer engagement and loyalty.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

Why Your eCommerce Platform Needs CIAM
sponsored by Gigya
WHITE PAPER: While eCommerce platforms help enterprises build dynamic digital marketplaces, they aren't ideal for managing customer data. Discover how a specialized customer identity and access management platform can empower you to collect more customer data, build rich customer profiles, create personalized recommendations to drive conversions, and more.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

CGT Research Paper: Transforming Consumer Products with Advanced Analytics
sponsored by IBM
WHITE PAPER: For the consumer product industry, it's critical to unlock a deeper understanding of customers' behaviors and interests to optimize products and distribution channels. This resource reveals key insights from a survey conducted among consumer product companies about the benefits and challenges they've experienced with advanced analytics.
Posted: 20 Apr 2016 | Published: 20 Apr 2016

IBM

5 Ways Airports Can Improve Customer Experiences and Drive Revenue
sponsored by Gigya
WHITE PAPER: In the airport industry, customers are likely to expect inconvenience and impersonal interactions. Learn 5 ways airports can create personal experiences and drive revenue by getting a deeper insight into customers' interests and behaviors.
Posted: 15 Apr 2016 | Published: 15 Apr 2016

Gigya

Tesco.com Accelerates Development Through Deep Understanding of Customer Behavior
sponsored by Splunk
CASE STUDY: British grocery and general merchandise retailer Tesco wanted to better track and understand customer behaviors on their website Tesco.com. They turned to one platform to help them improve customer satisfaction and reduce revenue loss. Learn more now.
Posted: 12 Apr 2016 | Published: 12 Apr 2016

Splunk

Case Study: SofTrek Boosts Customer Satisfaction with Embedded BI
sponsored by TIBCO Software Inc.
CASE STUDY: A software provider needed to quickly and seamlessly embed business intelligence capabilities into their CRM app. This case study discusses the strategy that empowered the company to provide improved workflow and usability and faster results for their users.
Posted: 07 Apr 2016 | Published: 31 Dec 2014

TIBCO Software Inc.

10 Tech Tools to Improve The Customer Experience
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper examines tech tools your contact center can use in order to boost productivity, ensure resiliency, and improve efficiency. Uncover 10 features to add to your contact center strategies.
Posted: 25 Mar 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Brand Loyalty in the Digital Age
sponsored by Axway
WHITE PAPER: In this challenging landscape discover how you can drive customer engagement and promote brand loyalty by using API management technologies. Download this white paper now to learn how you can deliver omnichannel engagement while ensuring security for corporate IT systems.
Posted: 24 Mar 2016 | Published: 24 Mar 2016

Axway

Enhance the Customer Experience with Advanced Analytics
sponsored by Microsoft
WHITE PAPER: No one has time to organize massive volumes of customer data to find the most relevant information. This resource reveals how advanced analytics can empower you to forecast demand more accurately, create more targeted and effective marketing campaigns, and more.
Posted: 23 Mar 2016 | Published: 23 Mar 2016

Microsoft

Marketing Automation & Your CRM: The Dynamic Duo
sponsored by Salesforce.com
WHITE PAPER: This e-book will walk you through the basics of marketing automation and the benefits of building a marketing and sales ecosystem. You'll also get a brief rundown of the implementation process so that you can better understand what it takes to get a fully-integrated system up and running.
Posted: 21 Mar 2016 | Published: 21 Mar 2016

Salesforce.com

Sales Wave Analytics: Pull Actionable Insights from Sales Cloud Data
sponsored by Salesforce.com
WHITE PAPER: In this white paper, explore how cloud-based analytics can allow your whole sales team—managers, representatives, and operations—to delve deep into sales data to make smarter decisions, close more deals, edge out competitors.
Posted: 18 Mar 2016 | Published: 18 Mar 2016

Salesforce.com

The Autonomous Customer: On hold for Intelligent Customer Service
sponsored by Avaya
WHITE PAPER: Your engagement challenges begin and end with the autonomous customer. Access this white paper to uncover their habits, as well as ways you can appeal to this growing brand of independent, technologically-enabled clientele.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

Avaya

What is the Digital Transformation, and How Do You Get Started?
sponsored by Avaya
WHITE PAPER: MIT researchers say that digitally-leaning businesses ask "how," not "what," to make their omni-channel initiatives a success. Get answers to both as you learn the basics of multi- and omni-channel marketing in this informative white paper.
Posted: 14 Mar 2016 | Published: 14 Mar 2016

Avaya

Automation Objectives For Digital Transformation Strategies
sponsored by Avaya
WHITE PAPER: This brief guide reveals what you may be missing by not measuring customer lifetime value, and why automated customer experience management tools round out these strategies. Learn what you can do to outperform other organizations when it comes to customer retention, loyalty, advocacy, and more.
Posted: 14 Mar 2016 | Published: 14 Mar 2016

Avaya

Turn Social Media Relationships into Closed Sales
sponsored by Microsoft
WHITE PAPER: The most effective sales teams make it easy for their executives and account managers to make sense of social data. In this resource, you'll discover how to use social to drive sales leads, build lasting social relationships, and more.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

Microsoft

How to Build a World-Class Sales Organization
sponsored by Microsoft
WHITE PAPER: 75% of sales reps meet their quota in top performing organizations, but becoming a market leader is not just about numbers. Uncover the processes and technologies you need for an extensible architecture that can provide you the depth and breadth of functionality to support the sales process you need.
Posted: 09 Mar 2016 | Published: 09 Mar 2016

Microsoft

Aligning CRM Metrics with Business Goals
sponsored by Insightly
EGUIDE: This exclusive e-guide unveils the latest best practices for aligning CRM metrics with business goals. You'll learn expert tips on leveraging metrics for Salesforce and the call center, as well as uncover the importance of keeping metrics to a minimum.
Posted: 07 Mar 2016 | Published: 03 Mar 2016

Insightly

The Business Leader's Guide to Optimizing the Social Customer Journey
sponsored by Salesforce
WHITE PAPER: Your customers are praising and complaining on Twitter and Instagram. Are you responding? This resource explains how to successfully use social media to dramatically impact the customer experience. Learn how to address common problems in this blossoming marketing tool.
Posted: 02 Mar 2016 | Published: 02 Mar 2016

Salesforce

7 Tips to Accelerate Sales Performance
sponsored by Salesforce
WHITE PAPER: Dialing potential leads is not only one of the best ways to connect with customers, but also one of your best possible prospecting tools. Access expert cold calling tips for best practices on preparing for a sales call.
Posted: 01 Mar 2016 | Published: 01 Mar 2016

Salesforce

5 Blueprints for Building Smarter Emails
sponsored by Salesforce
WHITE PAPER: Prove to your audience that you're paying attention by delivering personalized content at the right moment. Uncover this guide to explore several steps designed to help you create a compelling message with impeccable timing.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

Salesforce

Data-Driven Sales: Using Reports & Dashboards to Give Yourself an Edge
sponsored by Salesforce
WHITE PAPER: This resource examines just how the right reports, dashboards, and sales forecasting can help dramatically improve your sales performance. Access now to help sales teams fully embrace the era of big data.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

Salesforce
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