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CRM Analytics Software

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ALSO CALLED: Analytical CRM Software, Customer Analytics Software
DEFINITION: Software that analyzes data about an organization's customers and presents this data in such a way that better and quicker decisions can be made.
CRM Analytics Software Reports
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Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

OpenText

Predict Customer Behavior With the Power of Big Data
sponsored by [24]7
WHITE PAPER: How do you delve down into data to discern customer behavior patterns and discover what content will provide focused and personalized experiences? Explore how to leverage big data and predictive analytics to turn customer data into critical opportunities in order to enhance decision-making and architect a truly unique, positive customer journey.
Posted: 28 Mar 2017 | Published: 28 Mar 2017

[24]7

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by Salesforce.com
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

Salesforce.com

Move Over, Account-Based Marketing: Job-Based Marketing is Here
sponsored by OpenText
WHITE PAPER: An account-based marketing (ABM) strategy allows marketers to better target their messaging. But does it fall short in tailoring marketing campaigns down to the level of each shareholder, within the target account? Can job-based marketing (JBM) strategies do what ABM can't? This Aberdeen Group report compares ABM and JBM. Explore both strategies.
Posted: 22 Mar 2017 | Published: 24 Feb 2017

OpenText

Increase Campaign Effectiveness, Maximize Existing Customer Relationships, and Lower Attrition
sponsored by Tealium
WHITE PAPER: Real-time data focuses on influencing visitor activity, leading to conversion, retention and loyalty. Explore capabilities of real-time data management tools that can help you take action to increase revenue.
Posted: 21 Mar 2017 | Published: 21 Mar 2017

Tealium

Contextual Marketing: Stop Neglecting your Audience
sponsored by Tealium
WHITE PAPER: With the right technology, today's marketers can understand, segment, and engage their audiences better. Access this white paper and learn how you can grow leads, increase conversions, and decrease future churn.
Posted: 20 Mar 2017 | Published: 20 Mar 2017

Tealium

3 Predictions About The Future of Customer Experience
sponsored by Avaya
RESOURCE: It seems like only yesterday that the communications world was marveling at the benefits of integrating voice and data. Now, it's all about the multi-touch customer experience and mobility. Discover 3 predictions about how the future of customer experience may evolve.
Posted: 15 Mar 2017 | Published: 16 Oct 2016

Avaya

Critical Innovations Driving Future Customer Experiences
sponsored by Avaya
WHITE PAPER: Customers are the lifeblood of any company, and it's the experiences that customers have with your company that's most important. With a changing digital world, you need to have an understanding of how to move forward with changing consumer needs. Learn the critical elements driving superior customer experiences that you should consider.
Posted: 15 Mar 2017 | Published: 01 Sep 2016

Avaya

When Every Touchpoint is a Transaction: How Retail Brands Can Adapt to the New Customer Journey
sponsored by Salesforce.com
WHITE PAPER: This report discusses trends and best practices for engaging and selling to customers on the channel of their choice. Learn what leading tech brands, such as Pinterest, are doing to reach fast-growing social media and mobile users.
Posted: 22 Feb 2017 | Published: 22 Feb 2017

Salesforce.com

Technology and the CMO in the Digital Era: Webcast
sponsored by IBM
WEBCAST: Companies that make customer experience a priority in this environment will emerge on top. Learn what CMOs are doing to be successful with this fundamental change.
Posted: 13 Feb 2017 | Premiered: Feb 13, 2017

IBM

Transforming the Customer Experience
sponsored by IBM
WHITE PAPER: 82% of CMOs report feeling unprepared for the digital shift in the customer lifecycle, but delivering a 5-star experience is still possible. Learn what you can do to improve the omnichannel customer experience in this white paper.
Posted: 10 Feb 2017 | Published: 10 Feb 2017

IBM

How to Leverage Data to Acquire and Retain Customers
sponsored by HPE and IntelĀ®
WHITE PAPER: This white paper explores the impact of data analytics and integration on CRM strategies for SMBs. Read on to learn about different strategies for opening up data access and aligning business-led sales initiatives with IT-dependent data management in order to create and leverage key customer insights.
Posted: 10 Feb 2017 | Published: 31 Dec 2015

HPE and IntelĀ®

Luisa Via Roma Pairs Data and Design in Style with Analytics and APM
sponsored by New Relic
CASE STUDY: Explore how Luisa Via Roma, an Italian design house, leveraged a software analytics cloud platform to generate key insights into how their diverse array of customers interacted with their website. Discover how they improved the customer experience as well as how they achieved continuous delivery, improved frontend performance monitoring, and more.
Posted: 27 Jan 2017 | Published: 04 Aug 2016

New Relic

Deliver Better Digital Customer Experiences with Software Analytics
sponsored by New Relic
EBOOK: To drive down into the digital customer experience, explore the use of an analytics platform that delivers end-to-end visibility into the performance of your website and apps, and the experiences they deliver. Discover how to approach customer experience management like a team sport and uncover a 4 step method for improving customer experiences.
Posted: 25 Jan 2017 | Published: 31 Oct 2016

New Relic

How Calltech Communications Switched To Dynamic Visual Analytics Technology
sponsored by Qlik
CASE STUDY: Calltech Communications, a media management technology company, needed to replace their static reporting with dynamic visual analytics. In this case study, discover how they not only did this successfully, but also enabled their users to synthesize separate data sources, analyze trends within seconds, and more.
Posted: 19 Dec 2016 | Published: 19 Dec 2016

Qlik

Delivering Analytically Injected Digital Personalization for Online and Offline Data
sponsored by SAS
WHITE PAPER: This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how you can collect clickstream data in the cloud to better analyze customer browsing behavior for more targeted personalization.
Posted: 15 Nov 2016 | Published: 15 Nov 2016

SAS

Enhanced Client Onboarding for Wealth Management
sponsored by Accenture
WHITE PAPER: This paper examines an accelerator for wealth management and Salesforce Financial Services Cloud, exploring how these technologies can help your company succeed in the face of digital disruption. Discover how these tools can boost CRM management, collaboration, analytics, and client onboarding.
Posted: 15 Nov 2016 | Published: 15 Nov 2016

Accenture

Full-Featured Mobile CRM at your Fingertips
sponsored by Infor
WHITE PAPER: Mobile CRM tools should help put detailed customer information at your fingertips and enable you to perform key actions quickly. Discover features and functions that make these goals a reality when you access key customer information from your mobile device.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Infor

How Manufacturers Can Use Value Selling to Deliver Great Experiences at Every Touch Point
sponsored by Infor
WHITE PAPER: Learn how manufacturers are developing long-term customer relationships while providing great service to existing customers. Also discover the role of CRM software in value-selling, delivering a consistent experience, and using customer data to build better insight.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Infor

Geospatial intelligence on the move
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.
Posted: 04 Oct 2016 | Published: 04 Oct 2016

ComputerWeekly.com

Maximizing Moments of Truth: Optimizing Customer Interactions
sponsored by SAS
WHITE PAPER: The following resource reveals the 5 types of customer data you should be collecting and analytics strategies that automate marketing campaigns, optimize customer engagement, and more.
Posted: 07 Sep 2016 | Published: 07 Sep 2016

SAS

Transamerica: Using Deeper Customer Insight to Personalize Customer Solutions
sponsored by Cloudera
WHITE PAPER: Transamerica has millions of customers. Access this case study to learn how the financial services leader delivered personalized experiences by better understanding their customers with analytics.
Posted: 08 Feb 2017 | Published: 08 Feb 2017

Cloudera

5 Must-Have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE: Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.
Posted: 29 Dec 2016 | Published: 23 Dec 2016

Marketo

Search-Driven BI for a Customer-Centric Business World
sponsored by CA Technologies
EGUIDE: In this expert e-guide, we explore how to tackle the challenges of implementing self-service and leveraging big data for advanced analytics. Inside, learn about a search-driven BI approach that enables faster, more data-driven decision-making with smart, highly automated and easy-to-use analytics tools.
Posted: 28 Nov 2016 | Published: 21 Nov 2016

CA Technologies

Report: Transforming Your Business to Meet Customer Expectations, React to New Challenges
sponsored by SAP
WHITE PAPER: Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions.
Posted: 14 Oct 2016 | Published: 30 Sep 2016

SAP
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