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| Nov 7, 2009 |
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Business of Information Technology >
Business Processes >
Sales >
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ALSO CALLED: IT Channel Management, Distribution Channel Management, Channel Sales Management, and Sales Channel Management
DEFINITION: The development of policies and procedures to gain and maintain the cooperation of various institutions within the sell-side distribution channel.
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Channel Management Reports
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2 Matches
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Driving your Channel Business in High Tech Industries
sponsored by SAP America Inc
WHITE PAPER:
As global competition intensifies and customer-centric business strategies evolve, high-tech companies must rethink their channel strategy and how they want to engage with partners to successfully market, sell, and provide service to end customers.
Posted: 07 Aug 2009 | Published: 07 Aug 2009
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Cross-Channel Campaign Management - Next Generation Multichannel Marketing
sponsored by Infor CRM
ANALYST BRIEF:
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
Posted: 02 Mar 2009 | Published: 02 Mar 2009
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