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Channel Management

-- 9 Vendor Reports | 1 Product

ALSO CALLED: IT Channel Management, Distribution Channel Management, Channel Sales Management, and Sales Channel Management
DEFINITION: The development of policies and procedures to gain and maintain the cooperation of various institutions within the sell-side distribution channel.
Recent Vendor Reports on Channel Management
Channel Performance Outlook 2008
sponsored by CMO Council
WHITE PAPER:   Posted: 23 Apr 2008 | Published: 01 Apr 2008
SUMMARY: The CMO Council and The Channel Performance Board have completed the Channel Performance Outlook 2008 study and report to explore how vendor and manufacturer partners are interacting with resellers, dealers, and distributors to help drive maxim...

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Oracle 11g Tutorial: Test Applications Better, Backup Data More Easily, and Encrypt Data for Added Security
sponsored by Oracle Corporation
WHITE PAPER:   Posted: 20 Mar 2008 | Published: 19 Mar 2008
SUMMARY: The availability of Database 11g is potentially great news for existing Oracle channel partners and opens up yet another opportunity for non-Oracle channel players to finally make the move to the Oracle platform.

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Migrating Midsize Customers to Oracle 11g Podcast
sponsored by Oracle Corporation
PODCAST:   Posted: 05 Mar 2008 | Premiered: 04 Mar 2008, 09:00 EST (14:00 GMT)
SUMMARY: This Podcast helps consultants, systems integrators and VARs migrate their midsize customers to Oracle 11g from their previous versions of the Oracle database.

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Migrating Midsize Customers to Oracle 11g
sponsored by Oracle Corporation
WEBCAST:   Posted: 04 Mar 2008 | When: Available On Demand
SUMMARY: This Webcast helps consultants, systems integrators and VARs migrate their midsize customers to Oracle 11g from their previous versions of the Oracle database.

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Hot Storage Skills
sponsored by Storage Magazine
JOURNAL ARTICLE:   Posted: 18 Feb 2008 | Published: 01 Feb 2008
SUMMARY: 2008 will be an exciting, competitive and sometimes confusing time to be a storage professional. It won't be enough to be a great storage tech.

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The Forrester Wave: Web Content Management for External Site, Q3 2007
sponsored by Interwoven, Inc.
WHITE PAPER:   Posted: 14 Jan 2008 | Published: 16 Jul 2007
SUMMARY: Enterprises are recognizing that the Web has become a primary avenue for interacting with customers and have been reinvesting in their Web initiatives.

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Customer Affinity: The New Measure of Marketing
sponsored by CMO Council
WHITE PAPER:   Posted: 28 Dec 2007 | Published: 01 Dec 2007
SUMMARY: TECHNOLOGY MARKETERS CHALLENGED TO REORGANIZE AROUND CUSTOMERS: A new CMO Council study finds Customer Affinity is the new measure of marketing effectiveness as vendors struggle to establish customer-centric business practices.

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Best Practice Roll-up - Highlights of Key Research and Media Performance Information from All Market-Specific Sessions
sponsored by TechTarget
WHITE PAPER:   Posted: 04 Oct 2007 | Published: 04 Oct 2007
SUMMARY: In this session, Marilou Barsam, SVP of Client Consulting & Corporate Marketing, TechTarget, and Karen Lefkowitz, VP of Client Services, TechTarget, roll-up Best Practices and tips from all market-specific media ...

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Channel & Alliance Management: Can You Provide the Cost of Sales by Partner?
sponsored by Y2G Associates
PRODUCT OVERVIEW:   Posted: 17 May 2004 | Published: 14 May 2004
SUMMARY:Y2G Associates Channel and Alliance Management solutions drive competitive advantages to software companies and their partners.

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