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| Dec 3, 2009 |
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Cross-Channel Campaign Management - Next Generation Multichannel Marketing
sponsored by Infor CRM
ANALYST BRIEF:
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
Posted: 02 Mar 2009 | Published: 02 Mar 2009
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Channel Sales Management: New Applications for High-Tech Vendors
sponsored by SAP AG
WHITE PAPER:
Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
Posted: 26 Jan 2009 | Published: 26 Jan 2009
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