All resources sponsored by:

Marketo

24 Matches
8 Steps to Creating an Effective Holiday Marketing Campaign
sponsored by Marketo
WHITE PAPER:This guide is designed to help marketers face the challenge of standing out in the holiday season, capturing consumers' attention with fun, relevant, and personalized campaigns in order to drive revenue. Discover 8 steps that cover how to plan and run an effective holiday marketing campaign.
Posted: 24 Oct 2016 | Published: 31 Dec 2015
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Top CRM Lead Management Providers: An Analyst Report
sponsored by Marketo
RESEARCH CONTENT:This Magic Quadrant report by Gartner evaluates 17 CRM lead management providers to help IT leaders make the right choice for their company, in collaboration with marketing, sales, and digital commerce leaders. Uncover an extensive comparison of CRM products and learn who the top performers were in customer experience, innovation, and more.
Posted: 24 Oct 2016 | Published: 06 Sep 2016
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Three Steps to a Winning Consumer Loyalty Strategy
sponsored by Marketo
EBOOK:Customer loyalty, or retention, isn't just the key to success, it's vital and your business' continuation depends on it. Access this e-book to learn how to reimagine your customer loyalty strategy in three easy steps. You'll also learn how to identify your most loyal customers, personalize experiences just for them, and more.
Posted: 21 Oct 2016 | Published: 21 Oct 2016
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The Path to 2020: Marketers Seize the Customer Experience
sponsored by Marketo
WHITE PAPER:Access this expert report to learn what is in store for customer experience over the next three years. Take away the top 5 insights gained from almost 500 CMOs and senior marketing executives and what you can do to future and what they are doing to pioneer the future.
Posted: 21 Oct 2016 | Published: 21 Oct 2016
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The Definitive Guide to Marketing Automation
sponsored by Marketo
EBOOK:With the rise of digital and omnichannel marketing, marketing automation is one of the most important investments you'll need to consider in the next year. Here's the comprehensive guide to marketing automation that gives you everything you need to know to lay out a roadmap to success.
Posted: 20 Oct 2016 | Published: 31 Dec 2013
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The Digital Marketer’s Guide to Resource and Budget Allocation Across Channels
sponsored by Marketo
EBOOK:Typical adults consume 9.8 hours of media per day, exposing themselves to thousands of ads and weakening the effect of each one. Access this e-book to learn how to get ahead of the digital media advertising trend coming in 2017, several best practices, considerations, and more.
Posted: 20 Oct 2016 | Published: 31 Dec 2015
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How to Create Highly Effective Email Marketing
sponsored by Marketo
EBOOK:This ebook explains how you can craft 10 different types of marketing emails to create the most customer engagement possible. You'll learn the best time to send abandoned-cart emails, how much information to include in your new subscriber emails, what it takes to build lasting relationships with your customers, and more.
Posted: 19 Oct 2016 | Published: 19 Oct 2016
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The Modern State of Email and How To Increase Your Deliverability
sponsored by Marketo
WHITE PAPER:In this white paper, explore what drives modern email deliverability and learn some best practices for crafting an engaging email. Discover Gmail's new tabbed inbox filters, how to write subject lines with important "trigger words" and more.
Posted: 19 Oct 2016 | Published: 19 Oct 2016
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5 Must-have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE:There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
Posted: 29 Jul 2016 | Published: 26 Jul 2016
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Top Email Marketing Blunders and How to Avoid (and Recover From) Them
sponsored by Marketo
EBOOK:This ebook reviews the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and how to prevent (and fix) these types of mistakes.
Posted: 27 Jul 2016 | Published: 27 Jul 2016
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The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
WHITE PAPER:Generic emails are a good way to alienate potential leads. Email marketing needs to be as engaging as possible in a market which bombards customers on a daily basis. Access this comphrensive guide to create the most engaging email marketing strategy possible.
Posted: 27 Jul 2016 | Published: 27 Jul 2016
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Jumpstart Revenue Growth with Sales and Marketing Alignment
sponsored by Marketo
WHITE PAPER:Half of a sales department's time is spent on unproductive prospecting, ignoring as much as 80% of marketing leads. How do you increase the alignment between sales and marketing? Read on to learn about 5 easy steps to incorporate into your strategy for better alignment, better collaboration, and better sales.
Posted: 27 Jul 2016 | Published: 27 Jul 2016
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Digital Marketing 101: The Key to Engagement Marketing
sponsored by Marketo
WHITE PAPER:48% of consumers start their inquiries on search engines. Discover just what digital marketing means, why you need to take advantage of it and how to properly utilize it to ensure your organization stays relevant and competitive in an increasingly digital world.
Posted: 25 Jul 2016 | Published: 31 Dec 2015
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Customer Marketing: How to Keep Your Customers Coming Back for More
sponsored by Marketo
EBOOK:Customer retention is more important than ever. This e-book will explore what customer marketing entails and the value of developing a solid strategy around it. Learn how to implement a customer marketing strategy for your organization.
Posted: 22 Jul 2016 | Published: 22 Jul 2016
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Digital Marketing Hubs: Vendor Comparison Guide
sponsored by Marketo
RESOURCE:This helpful vendor-neutral comparison from Gartner analyzes different approaches to digital marketing hubs. Learn about the different types of marketing technology and select the vendor that best suits your organization's needs.
Posted: 21 Jul 2016 | Published: 05 Jan 2016
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The Age of Social Media: Lead Generation and Brand Authenticity
sponsored by Marketo
WHITE PAPER:This white paper considers the advantages of social media in regards to lead generation. Access now to find out how you can implement a profitable social media strategy by targeting a variety of platforms with specific plans of action, and how your sales leads will benefit.
Posted: 28 Jan 2015 | Published: 28 Jan 2015
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Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER:This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015
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The Definitive Guide to Engaging Content Marketing
sponsored by Marketo
RESOURCE:This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
Posted: 22 Jan 2015 | Published: 22 Jan 2015
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Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER:Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013
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Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER:Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013
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Driving Revenue Through CRM Integration
sponsored by Marketo
WHITE PAPER:In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
Posted: 27 Jun 2013 | Published: 27 Jun 2013
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The Definitive Guide to Lead Nurturing
sponsored by Marketo
WHITE PAPER:The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.
Posted: 12 Nov 2010 | Published: 12 Nov 2010
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Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER:In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010
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Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER:Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008
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