All resources sponsored by:

Marketo

16 Matches
Top Email Marketing Blunders and How to Avoid (and Recover From) Them
sponsored by Marketo
EBOOK:This ebook reviews the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and how to prevent (and fix) these types of mistakes.
Posted: 27 Jul 2016 | Published: 27 Jul 2016
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The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
WHITE PAPER:Generic emails are a good way to alienate potential leads. Email marketing needs to be as engaging as possible in a market which bombards customers on a daily basis. Access this comphrensive guide to create the most engaging email marketing strategy possible.
Posted: 27 Jul 2016 | Published: 27 Jul 2016
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Jumpstart Revenue Growth with Sales and Marketing Alignment
sponsored by Marketo
WHITE PAPER:Half of a sales department's time is spent on unproductive prospecting, ignoring as much as 80% of marketing leads. How do you increase the alignment between sales and marketing? Read on to learn about 5 easy steps to incorporate into your strategy for better alignment, better collaboration, and better sales.
Posted: 27 Jul 2016 | Published: 27 Jul 2016
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Designing a Marketing Organization for the Digital Age
sponsored by Marketo
RESOURCE:More than 90% of smartphone users look up information while they are in the middle of another task. Read on to learn more about the urgent need for fundamental changes needed for digital marketing success and how waiting to make these changes is hurting your organization.
Posted: 25 Jul 2016 | Published: 25 Jul 2016
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Digital Marketing 101: Key Tools for Engagement Marketing
sponsored by Marketo
WHITE PAPER:48% of consumers start their inquiries on search engines. Read on to discover just what digital marketing means, why you need to take advantage of it, and how to properly utilize it to ensure your organization stays relevant and competitive in an increasingly digital world.
Posted: 25 Jul 2016 | Published: 31 Dec 2015
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Customer Marketing: How to Keep Your Customers Coming Back for More
sponsored by Marketo
EBOOK:Customer retention is more important than ever. This ebook will explore what customer marketing entails and the value of developing a solid strategy around it. Learn how to implement a customer marketing strategy for your organization.
Posted: 22 Jul 2016 | Published: 22 Jul 2016
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Digital Marketing Hubs: Vendor Comparison Guide
sponsored by Marketo
RESOURCE:This helpful vendor-neutral comparison from Gartner analyzes different approaches to digital marketing hubs. Learn about the different types of marketing technology and select the vendor that best suits your organization's needs.
Posted: 21 Jul 2016 | Published: 05 Jan 2016
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The Age of Social Media: Lead Generation and Brand Authenticity
sponsored by Marketo
WHITE PAPER:This white paper considers the advantages of social media in regards to lead generation. Access now to find out how you can implement a profitable social media strategy by targeting a variety of platforms with specific plans of action, and how your sales leads will benefit.
Posted: 28 Jan 2015 | Published: 28 Jan 2015
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Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER:This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015
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The Definitive Guide to Engaging Content Marketing
sponsored by Marketo
RESOURCE:This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
Posted: 22 Jan 2015 | Published: 22 Jan 2015
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Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER:Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013
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Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER:Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013
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Driving Revenue Through CRM Integration
sponsored by Marketo
WHITE PAPER:In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
Posted: 27 Jun 2013 | Published: 27 Jun 2013
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The Definitive Guide to Lead Nurturing
sponsored by Marketo
WHITE PAPER:The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.
Posted: 12 Nov 2010 | Published: 12 Nov 2010
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Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER:In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010
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Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER:Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008
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