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The Definitive Guide to Lead Nurturing
sponsored by Marketo
WHITE PAPER:The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.
Posted: 12 Nov 2010 | Published: 12 Nov 2010
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TOPICS:  Customer Data Management | Customer Interaction Services | Customer Retention | Customer Satisfaction | Customer Service | Lead Generation | Lead Management
Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER:In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010
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TOPICS:  Content Management | CRM | CRM Best Practices | Lead Generation | Lead Management | Market Research | Marketing | Marketing Literature | Sales | Sales and Marketing Software | Sales Force Automation
Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER:Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008
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TOPICS:  B2B | Campaign Management | Data Quality | Lead Generation | Marketing Information Systems | Online Marketing | ROI | Sales and Marketing Software | Search Engines | Web Content Management | Wireless Marketing
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