sponsored by Marketo
Posted:  27 Jun 2013
Published:  27 Jun 2013
Format:  PDF
Length:  8  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

There are many benefits to integrating business functions like marketing and support with your CRM.  Companies that pursue smart integration strategies are reaping the rewards: tighter alignment between their sales, marketing, and customer support teams; increased customer engagement and loyalty; and increasing revenue.

This eBook explores four significant advantages of CRM integration:

  • Expanding the role of marketing beyond lead generation
  • Supplying data your business leaders need for better decisions
  • Holding sales accountable for lead follow-up
  • Motivating customer evangelism and engagement





BROWSE RELATED RESOURCES
CRM | CRM Best Practices | Customer Data Integration | Data Integration | Email Marketing | Marketing

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