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DEFINITION: Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called "Chains."In the 1950's, Ithiel de Sola Pool (MIT) and Manfred Kochen (IBM) set out to prove the theory mathematically.  … 
Definition continues below.
Social Networking Reports
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Social Intelligence Guide for Marketing
sponsored by Microsoft
WHITE PAPER: This informative white paper explores expert insights for maximizing ROI on social channels.
Posted: 04 Aug 2015 | Published: 01 Jul 2015

Microsoft

Case Study: How one Retailer Association Increased Sales and their Image
sponsored by IBM
CASE STUDY: This brief case study reveals what happened when a major player in the fashion retailer industry analyzed social conversations for a full year. Access this resource to discover how to similarly leverage social media analytics by noting key concepts that influence brand perception and purchase decisions.
Posted: 04 Aug 2015 | Published: 30 Sep 2014

IBM

The ABCs of Sales in the Modern Era
sponsored by Microsoft
WHITE PAPER: In this e-book, explore the issues facing sales today along with the changes and developments your sales teams need to understand to succeed in the modern market.
Posted: 03 Aug 2015 | Published: 03 Aug 2015

Microsoft

Study: How to Enable CMOs with Digital Marketing Capabilities
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Learn how to enable these professionals, 74 percent of whom express intentions to improve their skills, by showing them how to build a robust digital marketing capability.
Posted: 03 Aug 2015 | Published: 31 Mar 2014

IBM

The New Frontier for Personalized Customer Experience
sponsored by IBM
WHITE PAPER: It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.
Posted: 30 Jul 2015 | Published: 30 Jul 2015

IBM

Business Analytics in the Cloud
sponsored by IBM
WHITE PAPER: This white paper explores the role of cloud computing in driving the benefits that analytics can provide. Discover how multiple industries are gaining advantages from cloud-based analytics from both an IT and a business perspective.
Posted: 30 Jul 2015 | Published: 30 Apr 2012

IBM

Shoppers Disrupted: Retailing Through the Noise
sponsored by IBM
WHITE PAPER: Savvy technology-enabled customers are demanding what they want, when they want it and how they want it delivered. Access this executive report to understand the full potential of new technologies across the retail space.
Posted: 29 Jul 2015 | Published: 29 May 2015

IBM

Road Map to Software-Defined Infrastructure
sponsored by Hitachi Data Systems and Brocade
WHITE PAPER: This resource describes the three-step roadmap to implementing software-defined infrastructure. Access it now and discover how to take advantage of storage automation and flexibility to increase business agility.
Posted: 22 Jul 2015 | Published: 22 Jul 2015

Hitachi Data Systems and Brocade

How New Technology is Changing the Way Marketing and Sales Interact With Leads
sponsored by Conversica
WHITE PAPER: In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.
Posted: 17 Jul 2015 | Published: 17 Sep 2014

Conversica

The Impact of Social Media On Information Security: What Every Company Needs To Know
sponsored by Cyveillance, Inc.
WHITE PAPER: This white paper can show you why security professionals need to pay attention to social media, and what you can do to implement secure social media practices in your organization.
Posted: 17 Jul 2015 | Published: 17 Jul 2015

Cyveillance, Inc.

10 Steps for Protecting Executives Using Cyber Threat Intelligence
sponsored by Cyveillance, Inc.
WHITE PAPER: This white paper analyzes how social engineering and other technologies can help criminals to target your business's executives and assets, and it suggests ten ways you can protect them.
Posted: 17 Jul 2015 | Published: 17 Jul 2015

Cyveillance, Inc.

How to Implement a Successful Intranet
sponsored by Cloud Sherpas
WHITE PAPER: This white paper emphasizes the importance of individualizing your intranet. Discover how building a framework-based strategy allows you to gain significantly more freedom to customize and maximize your organization's digital work environment.
Posted: 14 Jul 2015 | Published: 14 Jul 2015

Cloud Sherpas

5 Ways to Cut Costs While Improving Mobile Collaboration
sponsored by BlackBerry
WEBCAST: How can companies invest in enterprise mobility to boost collaboration, when they're simultaneously exploring ways to reduce costs? This webcast explores five key areas where businesses can optimize their IT spending. Unlock strategies that will help you cut costs while improving mobile collaboration productivity.
Posted: 13 Jul 2015 | Premiered: Jul 13, 2015

BlackBerry

Gartner Digital Workplace Summit 2015
sponsored by Gartner
EVENT: The Gartner Digital Workplace Summit, happening September 21 through 22 in London, UK, will help you visualize your own digital workplace transformation. Attend and get ready to master the challenges of digital disruption and initiate a new era of workforce engagement. You will walk away with leading-edge insights and actionable advice.
Posted: 10 Jul 2015 | Published: 10 Jul 2015

Gartner

The Mobile Collaborator's Guide to Maximizing Productivity
sponsored by BlackBerry
WEBCAST: Don't contribute to the $37B wasted every year from unproductive meetings. In this webcast, learn from business experts that collaboration sessions through mobile devices are a key business enabler.
Posted: 09 Jul 2015 | Premiered: Jul 9, 2015

BlackBerry

Website Security Threat Report Part 3
sponsored by Symantec Corporation
WHITE PAPER: Download part 3 of this Website Security Threat Report to discover how the public made criminal's lives easier in falling for the latest social media attacks and online scams. Plus, take an invaluable look ahead and benefit from our security recommendations and best practices.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Symantec Corporation

Top 5 Reasons Retailers Go Google
sponsored by Cloud Sherpas
WHITE PAPER: Many retailers are building an amazing, immersive mobile presence through interactive apps that match the brand and help customers locate stores. It also helps stores recognize customers across all channels, providing a seamless shopping experience and more personalized offers.
Posted: 02 Jul 2015 | Published: 02 Jul 2015

Cloud Sherpas

The Customer-Experience Mandate: Build Lasting Engagement with Better Websites
sponsored by Rackspace
WHITE PAPER: The following report will help CIOs, IT leaders, and senior technologists understand how to satisfy the digital customer. Discover which tools are essential for delivering the ultimate web-based customer experience.
Posted: 21 Jun 2015 | Published: 31 Dec 2014

Rackspace

Enterprise Learning Research: The Race to Mobile First and Content Integration
sponsored by IBM
WHITE PAPER: In this white paper, Aragon Research Globe implores you to focus on content for maximized enterprise learning. Compare and contrast multiple vendors who have integrated content into learning management systems (LMS), so your team can get the most out of key training experiences.
Posted: 21 Jun 2015 | Published: 21 Jun 2015

IBM

Why Marketing Should Be Personal
sponsored by Adobe EchoSign
WHITE PAPER: This white paper reveals eight facets of leveraging personalization in your marketing strategy. Discover how to make intelligent use of customer data in a way that is not intrusive to your audience.
Posted: 16 Jun 2015 | Published: 31 Dec 2014

Adobe EchoSign

The Future of Email Marketing
sponsored by Adobe EchoSign
WHITE PAPER: This brief report, with findings from Forrester, is your email marketing playbook. Learn how to refine your efforts when challenged with email accessibility across all channels and devices, in turn influencing customers through valuable ongoing brand interactions.
Posted: 11 Jun 2015 | Published: 11 Jun 2015

Adobe EchoSign

Information Visibility: Reducing Business Risk
sponsored by Clearswift
WHITE PAPER: This paper introduces the concepts and ideas behind an information governance platform by providing details of some of its key features, such as Adaptive Redaction and information discovery and tracking through the Information Governance Server.
Posted: 26 May 2015 | Published: 01 Apr 2015

Clearswift

Workspace aggregators help your business to improve costs and boost productivity
sponsored by Matrix42
WHITE PAPER: Read this white paper to find out how workspace aggregators can help your IT department integrate the cloud into your enterprise easily while improving costs, boosting productivity, and minimizing complexity.
Posted: 26 May 2015 | Published: 26 May 2015

Matrix42

Oracle Finding and Retaining the Best Talent
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Your employees play the lead role when it comes to ensuring business success. To get the best results, you need to find and retain the best talent. Read this white paper to find out HR can source, recruit, develop, and retain the best talent.
Posted: 08 May 2015 | Published: 08 May 2015

Oracle Corporation UK Ltd

Delivering to the Broadcast Quality Generation
sponsored by Limelight Networks, Inc.
WHITE PAPER: This white paper covers the impact of technologically savvy young adults on digital content publishing. Access now and discover details on what companies need to radically change in order to meet new demands for immediacy.
Posted: 04 Aug 2015 | Published: 03 Aug 2015

Limelight Networks, Inc.
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SOCIAL NETWORKING DEFINITION (continued): …  Although they were able to phrase the question (given a set N of people, what is the probability that each member of N is connected to another member via k_1, k_2, k_3...k_n links?), after twenty years they were still unable to solve the problem to their own satisfaction. In 1967, American sociologist Stanley Milgram devised a new way to test the theory, which he called "the small-world problem." He randomly selected people in the mid-West to send packages to a stranger located in Massachusetts. The senders knew the recipient's name, occupation, and general location. They were instructed to send … 
Social Networking definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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