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DEFINITION: Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called "Chains."In the 1950's, Ithiel de Sola Pool (MIT) and Manfred Kochen (IBM) set out to prove the theory mathematically.  … 
Definition continues below.
Social Networking Reports
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Creating an Effective Social Media Strategy
sponsored by Microsoft
EGUIDE: Access this expert e-guide to examine ways to get noticed on social media and bond with your audience. Additionally, you'll learn why companies need to look within and make sure their company culture is set up for success before embarking on implementing a social CRM program.
Posted: 09 Oct 2015 | Published: 09 Oct 2015


Creating an Effective Social Media Strategy that Starts from Within
sponsored by Microsoft
EGUIDE: In this e-guide, experts discuss how to get noticed on social media. Find details on how to bond with your audience, in addition to creating the right company culture for leveraging CRM.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


Real-Time Protection from Advanced Web Threats
sponsored by Trustwave
WHITE PAPER: This white paper discusses how you can stay safe from web-based attacks without compromising your organization's online presence.
Posted: 05 Oct 2015 | Published: 31 Dec 2014


Social is for Closers
sponsored by Microsoft
EBOOK: This eBook outlines how you can use online networks to build relationships and boost sales for your organization. Discover why forming authentic connections with customers can have a positive impact on customer experience and your company's bottom line.
Posted: 02 Oct 2015 | Published: 02 Oct 2015


Forrester Market Overview: Social Media Archiving
sponsored by Smarsh
WHITE PAPER: This report highlights the key differentiating features of social archiving vendors that are important for risk and compliance professionals to understand. Access now and uncover what it takes to archive social media properly and in a way that delivers the greatest benefit to the business.
Posted: 30 Sep 2015 | Published: 30 Sep 2015


Social Threat Intelligence: A New Way to Stay Ahead of Hackers
sponsored by Threatstream
PODCAST: This podcast explores social threat intelligence, a new approach to threat intelligence that enables you to share threat information with other businesses in real time.
Posted: 25 Sep 2015 | Premiered: Jun 15, 2015


Social Threat Intelligence: Embracing Collaborative Security
sponsored by Threatstream
WEBCAST: This webcast discusses the benefits of social threat intelligence (STI), a form of threat intelligence that embraces collaboration across enterprises.
Posted: 24 Sep 2015 | Premiered: Jun 18, 2015


Security Insights: Building Secure Social Media Monitoring
sponsored by Unisys
WHITE PAPER: This white paper discusses how you can alleviate customer fears about social media monitoring with better data management and security practices.
Posted: 24 Sep 2015 | Published: 24 Sep 2015


Social Threat Intelligence: A New Approach to Security
sponsored by Threatstream
TRANSCRIPT: This resource discusses social threat intelligence (STI), a collaborative approach to threat intelligence that can help you keep up with new cyber-risks.
Posted: 23 Sep 2015 | Published: 23 Sep 2015


An End-to-End Digital Experience is: Personal, Adaptive & Relevant
sponsored by IBM
WHITE PAPER: This white paper discusses how you can build a rich social experience for both your customers and your employees.
Posted: 21 Sep 2015 | Published: 31 Jul 2015


Research Report: What Makes a Winning Sales Team in 2015?
sponsored by
RESEARCH CONTENT: What does the age of buyer sophistication mean for today's sales teams, and which practices separate thriving sales leaders from those merely treading water? Access this research report, which synthesizes responses from 2372 global sales leaders to determine 4 key trends for the present and future of the sales industry.
Posted: 17 Sep 2015 | Published: 17 Sep 2015

How to Deliver Effective Social Customer Service
sponsored by Oracle Corporation
WHITE PAPER: In this discussion, Scott Landry, Vice President of Global Customer Support at Akamai Technologies, highlights the numerous ways companies can communicate with customers via social media. Read more to learn how you can utilize social media as an effective channel to deliver quality customer support.
Posted: 10 Sep 2015 | Published: 01 Jul 2014

Oracle Corporation

IT Analytics: Optimize IT Delivery, Accelerate Innovation
sponsored by IBM
WHITE PAPER: This white paper presents strategies that offer aid to IT leaders facing the challenges of new technologies. Access now and learn how analytics can help streamline IT management - yes, even in cloud computing environments.
Posted: 08 Sep 2015 | Published: 31 Dec 2014


Embracing Digital Technology to Deliver Better Business Outcomes
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This report invites you to build a business case for your organization's transformation to a digitized customer experience strategy. Uncover methodologies that will initiate a personalized approach to your audience's journey.
Posted: 27 Aug 2015 | Published: 27 Aug 2015

Interactive Intelligence, Inc.

Intelligent Self-Service and Personalization: Rethink the Customer Experience
sponsored by Genesys
WHITE PAPER: In this guide, you'll learn how to equip your contact center with an integrated approach to self-assisted and proactive services that deliver on customer needs as well as revenue generation. Access now for helpful considerations on how to master this balancing act.
Posted: 24 Aug 2015 | Published: 31 Dec 2014


5 Steps to Building a Customer Experience-Driven Contact Center
sponsored by Genesys
WHITE PAPER: This white paper illustrates how organizations are overcoming modern customer experience hurdles to earn customers' satisfaction and long-term loyalty. Read on to uncover 5 important steps to building a customer experience-driven contact center.
Posted: 24 Aug 2015 | Published: 31 Dec 2014


Best Practices for Deploying Pervasive, Self-Service Analytics
sponsored by TIBCO Software Inc.
WEBCAST: In this informative webinar, researcher Dan Vesset talks about analytics democratization finally coming into fruition in the era of big data. Discover top big data and analytics trends, particularly self-service tools that let users take control of their data.
Posted: 06 Aug 2015 | Premiered: Aug 6, 2015

TIBCO Software Inc.

Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014


Social Intelligence Guide for Marketing
sponsored by Microsoft
WHITE PAPER: This informative white paper explores expert insights for maximizing ROI on social channels.
Posted: 04 Aug 2015 | Published: 01 Jul 2015


Case Study: How one Retailer Association Improved Sales and their Image
sponsored by IBM
CASE STUDY: This brief case study reveals what happened when a major player in the fashion retailer industry analyzed social conversations for a full year. Discover how to note key concepts that influence brand perception and purchase decisions.
Posted: 04 Aug 2015 | Published: 30 Sep 2014


Delivering Content to the Broadcast Quality Generation
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this white paper, you'll learn why catering to tech-savvy young adults is your new business imperative. Learn which emerging technologies are needed in order to meet the growing demand for immediate content delivery.
Posted: 04 Aug 2015 | Published: 03 Aug 2015

Limelight Networks, Inc.

The ABCs of Sales in the Modern Era
sponsored by Microsoft
WHITE PAPER: In this e-book, you'll explore the issues facing sales today, along with the changes and developments your sales teams need to understand to succeed in the modern market.
Posted: 03 Aug 2015 | Published: 03 Aug 2015


Global C-Suite Study: How to Enable CMOs to be Customer-Focused
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Read on and learn how to help these professionals build a robust digital marketing strategy.
Posted: 03 Aug 2015 | Published: 31 Mar 2014


The New Frontier for Personalized Customer Experience
sponsored by IBM
WHITE PAPER: It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.
Posted: 30 Jul 2015 | Published: 30 Jul 2015


Shoppers Disrupted: Retailing Through the Noise
sponsored by IBM
WHITE PAPER: Continuing to put the transaction at the center of business - instead of the individual - will only work against you. This executive report lays the foundation for understanding the full potential of new technologies to enhance the customer experience.
Posted: 29 Jul 2015 | Published: 29 May 2015

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SOCIAL NETWORKING DEFINITION (continued): …  Although they were able to phrase the question (given a set N of people, what is the probability that each member of N is connected to another member via k_1, k_2, k_3...k_n links?), after twenty years they were still unable to solve the problem to their own satisfaction. In 1967, American sociologist Stanley Milgram devised a new way to test the theory, which he called "the small-world problem." He randomly selected people in the mid-West to send packages to a stranger located in Massachusetts. The senders knew the recipient's name, occupation, and general location. They were instructed to send … 
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