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DEFINITION: Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called "Chains."In the 1950's, Ithiel de Sola Pool (MIT) and Manfred Kochen (IBM) set out to prove the theory mathematically.  … 
Definition continues below.
Social Networking Reports
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Data is the Secret Ingredient for Social Media Success
sponsored by Lithium Technologies
EBOOK: 20% of CMOs can quantitatively prove the impact of social media on their business. More brands struggle to show a definitive ROI. Why are so many struggling to define and measure success? Discover the key to social marketing success, break down social marketing myths, and make your data work for you.
Posted: 21 Oct 2016 | Published: 21 Oct 2016

Lithium Technologies

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016


The Digital Marketer’s Guide to Resource and Budget Allocation Across Channels
sponsored by Marketo
EBOOK: Typical adults consume 9.8 hours of media per day, exposing themselves to thousands of ads and weakening the effect of each one. Access this e-book to learn how to get ahead of the digital media advertising trend coming in 2017, several best practices, considerations, and more.
Posted: 20 Oct 2016 | Published: 31 Dec 2015


Unraveling The Social Technology Web
sponsored by Lithium Technologies
RESOURCE: Why are marketers struggling to take advantage of social media? Why isn't there a common set of tools amongst all social suites? Access this vendor-neutral expert report to learn about the importance of social media marketing technologies, the challenges marketers will face, and more.
Posted: 20 Oct 2016 | Published: 29 Jul 2016

Lithium Technologies

How Converging Cloud, Mobile, and Social Trends are Impacting ERP
sponsored by Sage Software
WHITE PAPER: 4 influential trends – cloud and SaaS, mobility, social media, and big data – are converging as they impact enterprise resource planning and ERP vendors. Discover how to adapt your ERP strategy to incorporate SaaS, increased mobility, big data insights, and more in order to drive your business's innovation.
Posted: 29 Sep 2016 | Published: 31 Dec 2014

Sage Software

The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships
sponsored by Lithium Technologies
WHITE PAPER: 80% of executives say customer engagement is the most important social metric, but this is a very limiting view of social marketing. Discover why so many brands are failing to build customer relationships through social media and learn about the 3 key attributes that social relationship tools must deliver.
Posted: 23 Aug 2016 | Published: 23 Aug 2016

Lithium Technologies

Social Media Monitoring Long on Promise, Short on Results
sponsored by SearchContentManagement
EBOOK: Every company knows that social media holds great insight into customer desires, but many are failing. This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness.
Posted: 03 Aug 2016 | Published: 04 Aug 2016


Extending the Value of Mobile Java Apps
sponsored by IBM
WEBCAST: In the age of mobile development, you may want to revisit your strategy for Java and JEE systems. Watch this webinar to get tips on how to implement microservices and APIs, improve user experience, and more. You'll also learn how to improve app integration and leverage cloud-based mobile backend as a service.
Posted: 03 Aug 2016 | Premiered: Aug 3, 2016


Six Tips to Use Social Media to Win Leads, Make Friends, and Influence Your Community
sponsored by Solarwinds N-able
EBOOK: Proper social media usage can spell amazing success for your organization. Access this eBook to learn six strategies to improve how your organization utilizes the most popular communication channels and reach more customers than ever.
Posted: 25 Apr 2016 | Published: 30 Dec 2015

Solarwinds N-able

Work Like a Network Accelerating Team Collaboration with Social
sponsored by Microsoft
WHITE PAPER: Read this white paper and discover why productivity is no longer just defined by how quickly and efficiently an individual employee can deliver output. Rather, productivity is defined by how effectively teams collaborate and leverage the work and insights of others to reach a common goal that can benefit your business...big time.
Posted: 07 Apr 2016 | Published: 07 Apr 2016


Three Ways to Better Connect Your Workforce with Enterprise Social
sponsored by Microsoft
WHITE PAPER: Download and discover how Enterprise Social allows your workers to connect to conversations, documents, and files that matter; be informed to make smarter decisions; and overall feel more engaged in their jobs and company culture.
Posted: 07 Apr 2016 | Published: 07 Apr 2016


Foster Collaborative Communication with SaaS
sponsored by IBM
VIDEO: If you're looking to lower your TCO, receive fast ROI and protect critical IP with the power of a collaborative software-as-a-service (SaaS) solution, download this quick just-the-facts video today. (Psst: it includes a hyperlink for a free trial of it, too!)
Posted: 05 Apr 2016 | Premiered: 17 Nov 2014


Become a Social Business with Seamless Cloud Collaboration
sponsored by IBM
VIDEO: IBM recently came to us to help get the word out about the benefits of a cloud-based social platform, which uses social tools to link people and colleagues across today's global, mobile business environment. Click to watch a quick video followed by a free trial so you can see if it fits your own unique collaboration and communications requirements.
Posted: 04 Apr 2016 | Premiered: 01 Mar 2012


Social Business Helps Build a Smarter Bank
sponsored by IBM
VIDEO: View today's featured video and watch how a world class bank demonstrates the power of providing their customers and employees with an exceptional digital experience – one that is relevant, intimate, social, drives real value and keeps them engaged anytime, anywhere.
Posted: 01 Apr 2016 | Premiered: 26 Nov 2013


How Social Business Builds A Better Customer Experience
sponsored by Infor
WHITE PAPER: Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.
Posted: 24 Feb 2016 | Published: 24 Feb 2016


From Valuable to Vital: Why Companies Are Getting Serious About Social Media
sponsored by Infor
WHITE PAPER: What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.
Posted: 24 Feb 2016 | Published: 24 Feb 2016


Best Practices for Social Media Archiving and Security
sponsored by Proofpoint, Inc.
WHITE PAPER: While social media can provide a number of important benefits to organizations, increasing use of social media comes with several security/compliance risks and costs. Uncover social media usage statistics, risk possibilities and how to best employ social media securely for your organization.
Posted: 08 Sep 2016 | Published: 01 Aug 2016

Proofpoint, Inc.

InterSystems Caché gives PCS an advantage in cloudbased social media management applications
sponsored by InterSystems
CASE STUDY: Thanks to social media, brand perception can change rapidly in any given market. Read on to learn how cloud technology eases brand management in existing markets and transitions into new ones.
Posted: 13 Jul 2016 | Published: 29 Aug 2014


New Rules of Engagement: Dispelling 3 Myths of Communications
sponsored by Avaya TSG
WHITE PAPER: Take a closer look at the pros and cons of adopting a consumer-like approach to business communications. Explore 3 enterprise communication myths, and how you can selectively leverage components of these misconceptions to foster a culture of engagement.
Posted: 06 Jul 2016 | Published: 31 Dec 2015

Avaya TSG

New Rules of Engagement: Dispelling 3 Myths of Communications
sponsored by Avaya CenturyLink
WHITE PAPER: Take a closer look at the pros and cons of adopting a consumer-like approach to business communications. Explore 3 enterprise communication myths, and how you can selectively leverage components of these misconceptions to foster a culture of engagement.
Posted: 01 Jul 2016 | Published: 31 Dec 2015

Avaya CenturyLink

Engagement Everywhere eBook
sponsored by Avaya
EBOOK: Two out of three executives under the age of 35 are frustrated by technology at work, but believe they can be more productive with information sharing, and that better communications will positively impact business growth. Find out how else the digital revolution is impacting midsize businesses.
Posted: 21 Jun 2016 | Published: 30 Oct 2015


Security Challenges in Healthcare Social Media Usage
sponsored by Actiance
EGUIDE: In this e-guide, Jeani Park, senior director at an Internet and mobile device monitoring company, answers questions about security challenges that healthcare organizations face when it comes to social media. Discover best practices for governing use of social media in a hospital or practice so that you can ensure patient information stays secure.
Posted: 04 Apr 2016 | Published: 01 Apr 2016


How Does Social Customer Service Affect Contact Centers?
sponsored by Oracle Corporation
EGUIDE: In this e-guide, our CRM experts discuss how social media is transforming the way contact centers work. Learn strategies and best practices for implementing a social media customer service plan in your contact center.
Posted: 22 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

Answering Customer Complaints Gracefully on Social Media
sponsored by Oracle Corporation
EGUIDE: This exclusive e-guide digs into the challenges of implementing a social customer service strategy in your enterprise. Uncover considerations on deciding how the organization should interact with customers, which sector of the company should handle these communications, and more.
Posted: 19 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

Social Media Customer Service: Where Companies Go Wrong
sponsored by Oracle Corporation
EGUIDE: This exclusive e-guide explores the disconnect between customer service and social media in companies both large and small. Uncover the risks of ignoring customer service on social media, and learn expert tips to get it right.
Posted: 17 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation
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SOCIAL NETWORKING DEFINITION (continued): …  Although they were able to phrase the question (given a set N of people, what is the probability that each member of N is connected to another member via k_1, k_2, k_3...k_n links?), after twenty years they were still unable to solve the problem to their own satisfaction. In 1967, American sociologist Stanley Milgram devised a new way to test the theory, which he called "the small-world problem." He randomly selected people in the mid-West to send packages to a stranger located in Massachusetts. The senders knew the recipient's name, occupation, and general location. They were instructed to send … 
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