Business of Information Technology  >   Business Processes  >   Marketing  >  

Lead Management

RSS Feed    Add to Google    Add to My Yahoo!
DEFINITION: Complete process of tracking and managing sales leads from generation of leads to their conversion into sales and long-term relationships. The data generated in this process is used in the measurement of the efficiency of the marketing and sales efforts.
Lead Management Reports
1 - 25 of 33 Matches Previous Page  |  Next Page
Why Predictive Lead Scoring is Marketers' New Best Friend
sponsored by Conversica
EGUIDE: Access this expert guide today to learn how predictive lead scoring can enable your business to harness the power of big data to identify the leads that are most likely to convert, close, and generate maximum revenue.
Posted: 02 Nov 2015 | Published: 02 Nov 2015


Recent Innovations in Lead Engagement Technology Give Your Leads a Reason to Talk Back
sponsored by Conversica
WHITE PAPER: In this resource, you'll discover how recent innovations in lead engagement technology can enable your sales team to connect with every lead, every time by giving your leads a reason to talk back.
Posted: 27 Oct 2015 | Published: 27 Oct 2015


Why Intelligence is Key to Sales and Marketing Success
sponsored by Microsoft
EGUIDE: In this two-part expert guide, you'll learn how lead-scoring and analytics tools are helping sales teams to chase down promising leads, diagnose sales performance, and forecast business opportunities. You'll also discover why customer personalization is crucial to making a sale in 2015.
Posted: 12 Oct 2015 | Published: 12 Oct 2015


Bring “Dead” Leads Back to Life
sponsored by Conversica
WHITE PAPER: This white paper describes the tool PHP support company Zend used to engage consistently and persistently with leads, as well as increase conversion rate by 18%. Learn how even leads that are considered "dead" can be leveraged with the right lead management strategy.
Posted: 16 Sep 2015 | Published: 16 Sep 2015


The Complete Guide to B2B Marketing
sponsored by
WHITE PAPER: This white paper till guide B2B marketers through the eight main pillars of digital marketing with checklists and worksheets to help them along the way. Access this resource now to build a b2b marketing strategy from the ground up.
Posted: 02 Sep 2015 | Published: 02 Sep 2015

Best Practices for Sales Development: Turning Leads into Opportunities
sponsored by Conversica
WHITE PAPER: This e-book presents real-world, proven strategies for connecting internet-age sales innovations with time-tested sales expertise. Read on to learn best practices for inbound qualifying and outbound prospecting; how to incorporate artificial intelligence into lead engagement; and more.
Posted: 24 Jul 2015 | Published: 30 Jun 2015


How New Technology is Changing the Way Marketing and Sales Interact With Leads
sponsored by Conversica
WHITE PAPER: In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.
Posted: 17 Jul 2015 | Published: 17 Sep 2014


When Hot Leads Go Cold: Three Pitfalls to Avoid
sponsored by Conversica
WHITE PAPER: This resource discusses 3 common pitfalls that render sales reps ineffective in truly engaging customers. Read on to learn what your business needs to do to avoid missing critical sales opportunities due to outdated strategies.
Posted: 17 Jul 2015 | Published: 28 May 2015


The Marketing Automation Success Kit
sponsored by
RESOURCE: This starter kit is a 5-step guide demonstrating how to reach your goals with marketing automation software.
Posted: 10 Jun 2015 | Published: 10 Jun 2015

The Complete Guide to Marketing Automation
sponsored by
EBOOK: This e-book guides marketers through several automation software use cases, demonstrating how businesses can generate quality leads through targeted personalization.
Posted: 10 Jun 2015 | Published: 31 Dec 2014

Five Hacks to Dominate Your Quota This Quarter
sponsored by
EBOOK: Access this e-book today to learn how to tackle 5 common B2B sales scenarios, with useful hacks that include reviving dormant leads, easy lead prioritization, and 3 more.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Double Your B2B Conversion Rates in 8 Steps
sponsored by
EBOOK: Access this valuable resource to learn 8 critical steps to increasing the success of your online lead generation program, from simplifying your form to bragging about your credibility.
Posted: 05 Jun 2015 | Published: 31 Dec 2014

Marketing Automation Software Buying Considerations
sponsored by Act On
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act On

Sales Intelligence: 28% More Reps Achieving Annual Quota
sponsored by Salesforce
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013


Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013


The Future of Lead Management: A Step-by-Step Guide
sponsored by LeadLife Solutions
WHITE PAPER: In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

LeadLife Solutions

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions

11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER: Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013


Innovative Strategies for Improving Web Conversions
sponsored by Demandbase
EGUIDE: This E-guide will explain the costs and new tactics for marrying your business's marketing and sales goals without sacrificing either's needs. Learn more about salvaging conversisions and data quality now.
Posted: 11 Nov 2011 | Published: 11 Nov 2011


The Definitive Guide to Lead Nurturing
sponsored by Marketo
WHITE PAPER: The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.
Posted: 12 Nov 2010 | Published: 12 Nov 2010


Partner Channel Management: Build Stronger Partnerships for Stronger Profits
sponsored by SAP America, Inc.
WHITE PAPER: This paper explores how the SAP CRM application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.
1 - 25 of 33 Matches Previous Page    1 2    Next Page
Visit - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2015, TechTarget | Read our Privacy Statement