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Lead Management

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DEFINITION: Complete process of tracking and managing sales leads from generation of leads to their conversion into sales and long-term relationships. The data generated in this process is used in the measurement of the efficiency of the marketing and sales efforts.
Lead Management Reports
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10 Quick Wins for Sales & Marketing
sponsored by ZoomInfo
EBOOK: In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
Posted: 09 Nov 2009 | Published: 09 Nov 2009


Grow Your Business with Microsoft Dynamics CRM
sponsored by Microsoft
WEBCAST: View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Global Real Estate Management Firm Chooses CRM Solution to Reduce TCO, Enhance Service
sponsored by Microsoft
CASE STUDY: When the latest version of Microsoft Dynamics CRM became available, executives decided to upgrade to it. Now, Jones Lang LaSalle has a robust solution that easily and economically integrates into the company’s current systems and delivers functional and technical capabilities that support effective global operations.
Posted: 25 Aug 2009 | Published: 25 Aug 2009


B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
WHITE PAPER: MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
Posted: 21 Aug 2009 | Published: 21 Aug 2009


Using Webinars to Engage Prospects
sponsored by Citrix Online
WEBCAST: View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
Posted: 21 Aug 2009 | Premiered: 21 Aug 2009

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