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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer LoyaltyReports
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Delivering Positive Multi-Channel Customer Experiences
sponsored by Microsoft India
EGUIDE: This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

The Fourth of Five Truths for Tomorrow’s Marketer
sponsored by SDL
WHITE PAPER: Uncover the 3 questions you must ask yourself to find out if your company is ready to make localization strategy a top priority.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

SDL

Three Reasons Every Business Needs to Be Multilingual
sponsored by SDL
WHITE PAPER: In an increasingly global market, speaking to customers in their language is essential. It helps acquire new customers, increase sales, and strengthen existing relationships. View this infographic to discover the top 3 reasons every business needs to become multilingual.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

SDL

Retail Needs to Embrace the Mobile Revolution
sponsored by Toshiba
WHITE PAPER: Find out how retailers are accommodating the consumers migration to a mobile-first world.
Posted: 03 Jul 2014 | Published: 03 Jul 2014

Toshiba

Transforming customer service in financial services: the 10 rules
sponsored by Hewlett-Packard Company
WHITE PAPER: This brief paper highlights the 10 cardinal areas for excellent customer service.
Posted: 02 Jul 2014 | Published: 31 May 2014

Hewlett-Packard Company

Transforming customer service in financial services
sponsored by Hewlett-Packard Company
CASE STUDY: This case study highlights how the UK Post Office transformed their customer service by enabling benefit recipients to check their balances and collect money at any time of the day or night without the need to visit the Post Office counter.
Posted: 02 Jul 2014 | Published: 31 May 2014

Hewlett-Packard Company

HP Insights to Successful Customer Engagement
sponsored by Hewlett-Packard Company
WHITE PAPER: Uncover the ins-and-outs of the customer experience research conducted by Gartner, and learn how you can improve customer engagement to ensure a positive customer experience.
Posted: 30 Jun 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

Initiatives for Improved Customer Experience
sponsored by IBM
EGUIDE: Uncover the 10 steps to improving the customer experience, and find out how customer experience, engagement and loyalty can help you "measure" how happy your customers are.
Posted: 26 Jun 2014 | Published: 26 Jun 2014

IBM

Build Customer Loyalty Through Smart Customer Service
sponsored by KANA
WHITE PAPER: Today, you need to provide differentiating customer experiences to remain competitive. View this white paper to learn how to provide "smarter" customer service by using all relevant information -- previous contacts, order history, problems, preferred channel of contact -- to create personalized experiences.
Posted: 25 Jun 2014 | Published: 25 Jun 2014

KANA

How a Top E-Commerce Strategy Leads to Strong Sales
sponsored by ZeroLag Communications Inc.
EGUIDE: In this e-guide, Brian K. Walker of Forrester and other experts provide six key factors that can make or break a customer's shopping experience and, ultimately, an e-commerce business.
Posted: 24 Jun 2014 | Published: 24 Jun 2014

ZeroLag Communications Inc.

Performance Improvement In The Contact Centre
sponsored by Cisco
WHITE PAPER: Find out how you can improve customer satisfaction, become more competitive and reduce the cost of acquiring and retaining loyal customers by investing more money in contact center technologies.
Posted: 17 Jun 2014 | Published: 31 Dec 2013

Cisco

Successful Customer Experience Calls for Customer Insight
sponsored by Sitecore
WHITE PAPER: Find out how learning more about what your customers want can boost your customer loyalty rates.
Posted: 12 Jun 2014 | Published: 30 Apr 2014

Sitecore

6 Secrets to Offering Exceptional Customer Service
sponsored by Salesforce
WHITE PAPER: There is always room for improvement in serving your customers.  In a poll, only 7% of customer experiences exceeded their expectations.  In this eBook, we'll show how your customers, employees and brand can come together to earn a "customer for life." Download now.
Posted: 12 Jun 2014 | Published: 12 Jun 2014

Salesforce

Worldwide Application-to-Peer SMS Markets: An Analysis
sponsored by StrikeIron
WHITE PAPER: While there are many forms of communication via mobile devices, including messaging apps, email, and mobile apps, how does the tried-and-true SMS hold up for CRM and marketing? This research report from Portio Research explores the worldwide application-to-peer SMS market, and speculates what the future will hold in the next few years.
Posted: 06 Jun 2014 | Published: 31 Mar 2014

StrikeIron

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Code Signing: Leveraging HSMs to Safeguard Trust and Protect Your Business
sponsored by SafeNet, Inc.
WHITE PAPER: This white paper explains how code signing works and why you need to add it to your online distribution security strategy.
Posted: 28 May 2014 | Published: 04 Feb 2014

SafeNet, Inc.

The Best-of-Breed Advantage for Financial Management: Get the Full Benefit of the Cloud
sponsored by Intacct Corporation
WHITE PAPER: Uncover all the ins-and-outs of SaaS applications delivered via the cloud, and find out how this technology can help organizations meet their fluctuating business needs.
Posted: 22 May 2014 | Published: 31 Dec 2013

Intacct Corporation

Creating Intelligent Customer Service Experiences
sponsored by Kodak
WHITE PAPER: This informative resource paves a path to profitable customer relations for your organization and offers 5 key recommendations for creating amazing customer experiences.
Posted: 14 May 2014 | Published: 31 Jan 2014

Kodak

Roadmap to an Omni-Channel-Aware POS Update
sponsored by Toshiba
WHITE PAPER: Today's multi-channel retail environment demands tools that will help support customer interactions across a variety of platforms. This comprehensive e-book provides an in-depth look at the three essential components of converting to an omni-channel aware POS.
Posted: 12 May 2014 | Published: 12 May 2014

Toshiba

9 Steps to Migrating to a Modern Store POS Infrastructure
sponsored by Toshiba
WHITE PAPER: Legacy point of sale (POS) systems were designed to handleone type of customer interaction at a time -- they're not built for today's world of cross-channel communication. As you adapt to mobile, social, and online transactions, it's time for you to upgrade your POS system as well.
Posted: 12 May 2014 | Published: 12 May 2014

Toshiba

KFC Serves Up Improved POS Transactions
sponsored by Toshiba
CASE STUDY: KFC, the global fast food chain, was upgrading to a new software platform, and they needed to upgrade its existing point-of-sale (POS) equipment that would support the new software regulations. In this brief case study, find out which POS system KFC ultimately chose, and discover the benefits they experienced from the hardware upgrade.
Posted: 09 May 2014 | Published: 31 Dec 2013

Toshiba

Comparing Point of Sale (POS) Systems for Retail Hardening
sponsored by Toshiba
WHITE PAPER: Point of sale (POS) systems are a critical element of any successful retail business and of excellent, efficient customer service. In this analysis report, compare top POS systems and see how they hold up to the test of time. Also, find out how much impact durability really has on revenue.
Posted: 09 May 2014 | Published: 31 Dec 2013

Toshiba

The Growing Importance of Mobile Shopper Solutions
sponsored by Toshiba
WHITE PAPER: This resource gives statistics that show the importance of mobile technology in the retail market in terms of changing trends and developing technologies.
Posted: 06 May 2014 | Published: 06 May 2014

Toshiba

Revolutionize the Customer Experience with the Right Technology
sponsored by Toshiba
VIDEO: In this brief video, learn how to put the customer at the center of the commerce cycle with the right technologies and processes. Discover the IBM Client Center, where you can visualize what your business' future - using IBM's Smarter Commerce technologies -- could look like.
Posted: 05 May 2014 | Premiered: 04 Nov 2013

Toshiba

Merchandising Moments of Influence
sponsored by IBM
WHITE PAPER: This informative resource that identifies some of the precursor moments that lead to merchandising success, including the customer, assortment, price, and more.
Posted: 01 May 2014 | Published: 31 Oct 2013

IBM
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