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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer LoyaltyReports
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Increase Customer Engagement Through Transparency - Give Customers the Power to Access Their Own Statements, Bills and Records
sponsored by IBM
VIDEO: In this webinar, Forrester research analyst Craig Le Clair examines best practices for providing customers with secure, reliable access to their own statements and bills in order to create the kind of business transparency that leads to deeper customer engagement.
Posted: 30 Jul 2014 | Premiered: 30 Jul 2014

IBM

Banks Embrace Technology to Enhance the Customer Experience
sponsored by Perceptive Software
RESOURCE: Learn how omnichannel technology – which is a combination of channels delivered in person and virtually to create a unified, seamless customer experience –can be utilized to enhance the customer experience.
Posted: 30 Jul 2014 | Published: 24 Jun 2014

Perceptive Software

Participate in our Customer Experience and Customer Relationship Management Research Program!
sponsored by ComputerWeekly.com
RESOURCE: Access your copy of Improving the Customer Experience Through Technology to get an inside look at what CRM professionals are doing to maintain a single view of a customer's history and contact information & the importance of offering multiple communication points. Simply take our CEM & CRM survey to access your complimentary guide.
Posted: 29 Jul 2014 | Published: 29 Jul 2014

ComputerWeekly.com

Exact Macola – Striving Toward ERP Excellence
sponsored by Exact Software
WEBCAST: Watch this informative webcast, featuring Senior Business Consultant Russ Lesko, who discusses Exact Macola's latest ERP software solution.
Posted: 24 Jul 2014 | Premiered: Jul 24, 2014

Exact Software

Delivering Positive Multi-Channel Customer Experiences
sponsored by Microsoft India
EGUIDE: This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

The Fourth of Five Truths for Tomorrow’s Marketer
sponsored by SDL
WHITE PAPER: Uncover the 3 questions you must ask yourself to find out if your company is ready to make localization strategy a top priority.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

SDL

Three Reasons Every Business Needs to Be Multilingual
sponsored by SDL
WHITE PAPER: In an increasingly global market, speaking to customers in their language is essential. It helps acquire new customers, increase sales, and strengthen existing relationships. View this infographic to discover the top 3 reasons every business needs to become multilingual.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

SDL

Using IBM Big Data & Analytics to Acquire, Grow and Retain Customers
sponsored by IBM
VIDEO: Find out how the Cincinnati Zoo utilized big data and analytics to personalize the customer experience for each person from the moment they enter the zoo.
Posted: 11 Jul 2014 | Premiered: 25 Feb 2014

IBM

IBM Smarter Analytics Signature Solution - Customer Next Best Action
sponsored by IBM
VIDEO: Find out how you can maximize the value of customer relationships with help from an analytics tool.
Posted: 11 Jul 2014 | Premiered: 30 Sep 2012

IBM

Retail Needs to Embrace the Mobile Revolution
sponsored by Toshiba
WHITE PAPER: Find out how retailers are accommodating the consumers migration to a mobile-first world.
Posted: 03 Jul 2014 | Published: 03 Jul 2014

Toshiba

Transforming customer service in financial services: the 10 rules
sponsored by Hewlett-Packard Company
WHITE PAPER: This brief paper highlights the 10 cardinal areas for excellent customer service.
Posted: 02 Jul 2014 | Published: 31 May 2014

Hewlett-Packard Company

Transforming customer service in financial services
sponsored by Hewlett-Packard Company
CASE STUDY: This case study highlights how the UK Post Office transformed their customer service by enabling benefit recipients to check their balances and collect money at any time of the day or night without the need to visit the Post Office counter.
Posted: 02 Jul 2014 | Published: 31 May 2014

Hewlett-Packard Company

HP Insights to Successful Customer Engagement
sponsored by Hewlett-Packard Company
WHITE PAPER: Uncover the ins-and-outs of the customer experience research conducted by Gartner, and learn how you can improve customer engagement to ensure a positive customer experience.
Posted: 30 Jun 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

Initiatives for Improved Customer Experience
sponsored by IBM
EGUIDE: Uncover the 10 steps to improving the customer experience, and find out how customer experience, engagement and loyalty can help you "measure" how happy your customers are.
Posted: 26 Jun 2014 | Published: 26 Jun 2014

IBM

How a Top E-Commerce Strategy Leads to Strong Sales
sponsored by ZeroLag Communications Inc.
EGUIDE: In this e-guide, Brian K. Walker of Forrester and other experts provide six key factors that can make or break a customer's shopping experience and, ultimately, an e-commerce business.
Posted: 24 Jun 2014 | Published: 24 Jun 2014

ZeroLag Communications Inc.

Performance Improvement In The Contact Centre
sponsored by Cisco
WHITE PAPER: Find out how you can improve customer satisfaction, become more competitive and reduce the cost of acquiring and retaining loyal customers by investing more money in contact center technologies.
Posted: 17 Jun 2014 | Published: 31 Dec 2013

Cisco

Hexaware Technologies - IT Services Firm Tackles Global CRM Project, Succeeds with Expert Developer Support
sponsored by Microsoft India
CASE STUDY: This case study explains how one organization was able to ensure the proper development and implementation of their global CRM solution based on Microsoft Dynamics CRM by leveraging expert developer support.
Posted: 16 Jun 2014 | Published: 29 Oct 2010

Microsoft India

Successful Customer Experience Calls for Customer Insight
sponsored by Sitecore
WHITE PAPER: Find out how learning more about what your customers want can boost your customer loyalty rates.
Posted: 12 Jun 2014 | Published: 30 Apr 2014

Sitecore

6 Secrets to Offering Exceptional Customer Service
sponsored by Salesforce
WHITE PAPER: There is always room for improvement in serving your customers.  In a poll, only 7% of customer experiences exceeded their expectations.  In this eBook, we'll show how your customers, employees and brand can come together to earn a "customer for life." Download now.
Posted: 12 Jun 2014 | Published: 12 Jun 2014

Salesforce

Worldwide Application-to-Peer SMS Markets: An Analysis
sponsored by StrikeIron
WHITE PAPER: While there are many forms of communication via mobile devices, including messaging apps, email, and mobile apps, how does the tried-and-true SMS hold up for CRM and marketing? This research report from Portio Research explores the worldwide application-to-peer SMS market, and speculates what the future will hold in the next few years.
Posted: 06 Jun 2014 | Published: 31 Mar 2014

StrikeIron

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Code Signing: Leveraging HSMs to Safeguard Trust and Protect Your Business
sponsored by SafeNet, Inc.
WHITE PAPER: This white paper explains how code signing works and why you need to add it to your online distribution security strategy.
Posted: 28 May 2014 | Published: 04 Feb 2014

SafeNet, Inc.

The Best-of-Breed Advantage for Financial Management: Get the Full Benefit of the Cloud
sponsored by Intacct Corporation
WHITE PAPER: Uncover all the ins-and-outs of SaaS applications delivered via the cloud, and find out how this technology can help organizations meet their fluctuating business needs.
Posted: 22 May 2014 | Published: 31 Dec 2013

Intacct Corporation

CRM in the World of Buyer 2.0 - Professional selling has never been more challenging
sponsored by Microsoft India
WHITE PAPER: This white paper explains why the sales environment is more complex than ever before. It also explains how adopting a CRM solution that can support sales process enablement, sales agility and sales mobility is critical to driving competitive advantage.
Posted: 19 May 2014 | Published: 19 May 2014

Microsoft India

Can Fraud Alerts Raise Customer Loyalty?
sponsored by FICO
WHITE PAPER: The following white paper discusses how leading banks are driving gains by managing individual customer experiences as part of fraud intervention. Learn about the results these banks are seeing in terms of better fraud protection, improved efficiency, and higher customer satisfaction.
Posted: 10 Jun 2014 | Published: 10 Jun 2014

FICO
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