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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer Loyalty Reports
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7 Ways Field Service Organizations are Levering Technology
sponsored by ServiceMax
WHITE PAPER: In this informative white paper get 7 top tips for leveraging technology in your field service organization. Learn about current technology trends shaking up the field service landscape.
Posted: 27 Feb 2015 | Published: 31 Dec 2014

ServiceMax

6 Tips from the Experts for Moving from Reactive to Proactive Services
sponsored by ServiceMax
VIDEO: Watch this in-depth webinar to get 6 tips from TSIA and ServiceMax experts on the migration to proactive services.
Posted: 25 Feb 2015 | Premiered: 20 Jan 2015

ServiceMax

Service Management 360: Can’t Get No (Customer) Satisfaction? Oh, Yes You Can
sponsored by IBM
WHITE PAPER: Access this valuable resource to learn more about modern customer satisfaction and what you can do to avoid potentially damaging effects of a customer service misstep.
Posted: 20 Feb 2015 | Published: 11 Dec 2014

IBM

Who's Driving Your Brand? Navigating Today's Confusing Customer Pathways and Arriving with Your Brand Intact
sponsored by Teradata
EBOOK: This ebook will cover how marketers can gain competitive advantage by leveraging social media and loosening the reins on your brand.
Posted: 16 Feb 2015 | Published: 31 Dec 2014

Teradata

The Dell PowerEdge Portfolio of Servers
sponsored by Dell, Inc.
VIDEO: This video introduces a portfolio of servers that deliver dramatic performance and management advantages that more effectively and efficiently power the business applications customers run most.
Posted: 10 Feb 2015 | Premiered: 07 Sep 2014

Dell, Inc.

The One that Got Away: How to Identify and Re-Engage Lapsed Customers
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable resource to learn how you can reach out to lapsed customers and shore up your customer loyalty and retention using proven data-driven processes. Read on to learn how retailer Milk&More was able to implement these strategies to win over their lapsed customers.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Silverpop Systems Inc. an IBM Company

8 Expert Tips for Thriving in Today's Data-Driven Marketing Landscape
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn 8 tips from experts on how to gain proficiency in data-driven markets and encourage revenue through relationships built on relevant interactive messaging.
Posted: 09 Feb 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company

Financial Services and Digital Media: How Your Business Can Adapt to Digital Innovations
sponsored by MuleSoft
WHITE PAPER: Learn more about how financial institutions can adapt to offer engaging customer experiences on digital media and grow and anticipate changes in the digital age.
Posted: 06 Feb 2015 | Published: 06 Feb 2015

MuleSoft

10 Digital Marketing Tips for a Successful 2015
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about the top 10 digital marketing trends from last year that are making a big splash in the field today
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

5 Tips for "White Space" Emails That Educate, Entertain, and Engage
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about informative "white space" emails as a contrast to the traditional sales driven marketing email. With informative tricks and educational tips and trends to build intimate relationships with the customer, read on to find out how white space emails could ultimately fuel revenue for your company.
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

Ultimate Guide to Post-Purchase Messages: 15 Ways to Build Loyalty and Drive More Revenue
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this white paper to learn the 15 ways you can drive revenue and foster brand loyalty using triggered messages and other personalized content to build substantial relationships with your customers and keep them coming back for more.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Silverpop Systems Inc. an IBM Company

7 Key Marketing Trends for 2015 and Tactics for Succeeding in the New Year
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable guide to learn more about the 7 key marketing trends for 2015 and how you can harness these trends to improve customer experience and maintain your competitive edge.
Posted: 04 Feb 2015 | Published: 04 Feb 2015

Silverpop Systems Inc. an IBM Company

The Age of Social Media: Lead Generation and Brand Authenticity
sponsored by Marketo
WHITE PAPER: This white paper considers the advantages of social media in regards to lead generation. Access now to find out how you can implement a profitable social media strategy by targeting a variety of platforms with specific plans of action, and how your sales leads will benefit.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Improving Customer Relations through Managed Print Services
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper, explore a managed printing service platform and how it conolidates your fleet of devices and provides a centralized view into operations. Hear from organizations who use the platform today and see the performance and cost benefits you could enjoy as well.
Posted: 22 Jan 2015 | Published: 05 Feb 2014

Hewlett-Packard Limited

WebSphere Portal Version 8.0 Reviewer's Guide
sponsored by IBM
WHITE PAPER: This whitepaper explains how IBM's WebSphere Portal and Web Content Manager supports socially infused, rich web experiences across multiple channels and pairs them with the right business applications and data, leading to competitive differentiation, customer loyalty, profitable growth and enhanced employee interactions.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

IBM

Top 5 Practices to Optimize Order Processing
sponsored by Esker Inc.
WHITE PAPER: This exclusive white paper looks at how you can optimize business processes within the order-to-cash cycle using customer order management.
Posted: 20 Jan 2015 | Published: 20 Jan 2015

Esker Inc.

Gain Control of Your Mobile Testing With 3 Simple Steps
sponsored by Hewlett-Packard Company
WHITE PAPER: Check out this resource to learn how you can gain control and security over your mobile applications, broken down into 3 simple steps.
Posted: 22 Dec 2014 | Published: 01 Aug 2014

Hewlett-Packard Company

Expert Advice: E-Commerce and Social Media Drives CRM
sponsored by IBM
EBOOK: Access this expert guide to discover how businesses can improve their CRM strategies to ensure customers remain in control and satisfied with the user experience.
Posted: 26 Nov 2014 | Published: 26 Nov 2014

IBM

Boosting Loyalty in the Financial Industry with Digitization
sponsored by Hewlett-Packard Limited
WHITE PAPER: Check out the following white paper to learn how by leveraging digitization technology, banks can reap significant customer loyalty rewards and drastically reduce the cost of serving digital customers. Read on to learn about the tools and strategies you need to get started.
Posted: 10 Nov 2014 | Published: 10 Nov 2014

Hewlett-Packard Limited

Capture and Case Management - The Dynamic Duo For Superior Customer Experience
sponsored by IBM.
WEBCAST: Join Analyst Harvey Spencer in this informative webcasts to get a look at how Case Management and Capture work together to manage multiple streams of semi-structured and unstructured data in real time and how it can ultimately benefit your business.
Posted: 10 Oct 2014 | Premiered: Oct 10, 2014

IBM.

Real-Life Examples of Dynamic Case Management in Action
sponsored by IBM
EBOOK: Dynamic case management (DCM) is helping countless organizations across various industries. By personalizing and catering each request, companies are more agile and adaptive. This expert resource discusses real-world examples of businesses that have implemented and are enjoying DCM.
Posted: 18 Sep 2014 | Published: 18 Sep 2014

IBM

Everyone to Everyone Economy: Preparing for a Very Different Tomorrow
sponsored by IBM
WHITE PAPER: There is a paradigm shift from customer-centricity towards an everyone-to-everyone (E2E) economy. This informative research dives into this new E2E world, describing what companies can expect from the future and what they can do today to prepare.
Posted: 12 Sep 2014 | Published: 31 Dec 2013

IBM

Top 10 Ways to Use Help Desk to Build Your MSP Business
sponsored by N-able Technologies
WHITE PAPER: This informative resource provides 10 helpful suggestions for building a successful MSP business, starting with the help desk.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

N-able Technologies

Build for Change – the Risk of Customerpocalypse
sponsored by ComputerWeekly.com
BOOK: The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

ComputerWeekly.com

Calculating Customer Lifetime Value: Analysis to Loyalty
sponsored by Looker
WEBCAST: Tune into the following webinar to learn what it takes to accurately calculate customer lifetime value and how by doing so successfully, you can drive improvements across all aspects of you company.
Posted: 20 Oct 2014 | Premiered: Oct 20, 2014

Looker
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