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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer Loyalty Reports
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Omnichannel Strategies and APIs: Redefine Your Customer Relationships
sponsored by MuleSoft
WHITE PAPER: New channels and new ways of interacting with customers emerge rapidly – meaning that creating omnichannel strategies is a key to future-proofing your business, not just a differentiator for the here and now. Explore how an API-led approach helps you deliver successful omnichannel customer experiences.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

MuleSoft

The Public Sector Guide to Social Media Strategy and Policy
sponsored by Smarsh
RESOURCE: This guide outlines some practical steps you can take to develop a social media strategy and policy to help gain the maximum value from your online efforts.
Posted: 15 Jun 2017 | Published: 15 Jun 2017

Smarsh

KB Card Charges Ahead with Marketing Innovation
sponsored by TIBCO Software Inc.
WHITE PAPER: Learn how KB Card created personalized offers derived from big data and advanced analytics, and which software made this possible.
Posted: 14 Jun 2017 | Published: 14 Jun 2017

TIBCO Software Inc.

Datasheet: SAP Hybris Commerce Cloud
sponsored by SAP Hybris
WHITE PAPER: Learn how SAP Hybris Commerce Cloud can help your business become omnichannel, deliver contextual customer experiences, and unify customer processes.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

How Telco Providers can Enable Real-Time Analytics and Decision-Making
sponsored by Aerospike
WHITE PAPER: Discover how Telco Service Providers (TSPs) can provide seamless, connected experiences with insights from big data architectures and advanced analytics. Find out how to enable real-time decision-making with analytics capabilities that support network management, CEM, and digital innovation.
Posted: 12 Jun 2017 | Published: 12 Jun 2017


Creating a Connected Customer Experience: Best Practices & Industry Analysis Report
sponsored by MuleSoft
RESEARCH CONTENT: Customer experience is more important than ever. Increasing numbers of businesses see customer experience as the key battleground, where fortunes can be made or lost. In this research report, discover a number of best practices and barriers to consider when connecting your customer experience to deliver a seamless experience.
Posted: 09 Jun 2017 | Published: 09 Jun 2017

MuleSoft

Resolve Customer Issues and Execute Service Orders with Cloud CX tools
sponsored by SAP Hybris
WHITE PAPER: How are your call center agents and on-site technicians equipped for these situations? Learn how the right tools can help you leverage omnichannel customer support, provide the right resources at the right time, and digitally transform your service organizations.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

SAP Hybris

21 Digital E-Commerce Vendors, Rated and Reviewed
sponsored by SAP Hybris
WHITE PAPER: You know by now that customer engagement strategies must evolve, but how can you get started? Decision-making starts with knowing your options. Explore Gartner's rating of 21 digital e-commerce platform ready to tackle mobile and social engagement.
Posted: 08 Jun 2017 | Published: 24 Apr 2017

SAP Hybris

IoT in Retail: Engaging the Connected Customer
sponsored by SAS
RESEARCH CONTENT: Discover how retailers can optimize their management of IoT data to anticipate customer needs and engage them where they choose to connect – mobile, in-store, or online. Find out how to update your analytics strategy to handle IoT volumes in order to generate insights that empower you to keep up with connected customers.
Posted: 08 Jun 2017 | Published: 31 Dec 2016

SAS

Changing the Way Work Is Designed
sponsored by Microsoft
WEBCAST: Digital transformation impacts customer relationships and business processes. Learn from 2 leading transformation synergists as they discuss digital disruption in the enterprise, including key challenges to overcome, new ways of leveraging opportunities, and more.
Posted: 08 Jun 2017 | Premiered: Jun 8, 2017

Microsoft

Vendor Analysis for Multichannel Customer Engagement Tools
sponsored by SAP Hybris
WHITE PAPER: Forrester has assessed 22 vendors that offer machine learning, personalization, and ad tech features designed to help marketers interact with their audience. Uncover which 5 capabilities companies should look for to make the decision-making process smoother.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

SAP Hybris

11 Hot E-Commerce Vendors And How They Stack Up
sponsored by SAP Hybris
WHITE PAPER: In this Forrester Research report, learn why firms are investing in e-commerce technology that supports full spectrum selling, personalized digital customer experiences, data-driven merchant tools, and more.
Posted: 06 Jun 2017 | Published: 24 Mar 2017

SAP Hybris

How IoT Will Transform the Retail Industry
sponsored by Aruba Networks
VIDEO: Watch this brief video to learn how retailers can connect data from IoT devices, in-store interactions, mobile apps, and more to create and share insights across departments that boost sales and customer experiences.
Posted: 06 Jun 2017 | Premiered: 27 Feb 2017

Aruba Networks

Engaging the Unengaged Consumer
sponsored by SAP Hybris
WHITE PAPER: It can feel like today's social and mobile customer is engaged in everything ... except you. How can you deliver an exceptional experience, like those of agile and legacy free market disruptors? Finextra reveals how banks are doing just that in this white paper.
Posted: 05 Jun 2017 | Published: 05 Jun 2017

SAP Hybris

Supporting The Buyer Journey With Customer Service
sponsored by SAP Hybris
WHITE PAPER: 50% of all buyers still view customer service as a post-purchase resource, rather than a purchasing aid. Find more survey results from Forrester that reveal how 247 companies approach customer service.
Posted: 05 Jun 2017 | Published: 29 Jul 2016

SAP Hybris

Key Trends Affecting Wholesale Distribution
sponsored by SAP Hybris
WHITE PAPER: B2B buyers expect the same customer experience in business that they rely on in their personal lives. Learn how wholesalers can embrace new best practices and opportunities in marketing, commerce, sales, and service.
Posted: 05 Jun 2017 | Published: 05 Jun 2017

SAP Hybris

Take Customer Engagement to New Heights
sponsored by Salesforce
EBOOK: In this e-book, learn how CareFirst BlueCross BlueShield and American Addiction Centers are taking the patient experience to the next level and transforming healthcare service.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

CEM Trends in Government and the Public Sector: Serving a New Generation of Citizens
sponsored by SAP Hybris
RESEARCH CONTENT: Explore the results of an Aberdeen Group survey that polled 162 organizations regarding trends and best practices for customer experience management (CEM), social media and CRM, and BI, with a specific focus on government and the public sector.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Customer Engagement Takes the Spotlight
sponsored by Avaya
WHITE PAPER: Your organization must connect users seamlessly across physical and digital touchpoints. Learn about the 3 pillars of customer experience management and how to digitally transform your customers' experience using Avaya Customer Engagement.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Avaya

Delivering the Continuous Connected Customer Journey
sponsored by OpenText
EBOOK: This e-book explores how to deliver a continuous, connected, and digital customer experience. Learn about the 5 layers of engagement throughout the customer journey and how to implement an integrated customer experience management platform.
Posted: 31 May 2017 | Published: 31 May 2017

OpenText

Enhance Customer Engagement for Increased Loyalty and Retention
sponsored by Avaya
WHITE PAPER: Few of the enterprises undergoing digital transformation have actually mapped their customers' journeys as a way of guiding strategies. Learn how to enhance your contact center with a more complete view of your customer's activities.
Posted: 30 May 2017 | Published: 30 May 2017

Avaya

To Keep the Customer, Keep the Customer Connected
sponsored by OpenText
WHITE PAPER: Forrester reports that 63% of respondents generate their highest revenue from existing customers, emphasizing the importance of customer retention. Learn how to strengthen your personalization strategy on different channels to create lasting customer relationships.
Posted: 30 May 2017 | Published: 30 May 2017

OpenText

Your Guide to Building Customer Loyalty with Analytics
sponsored by SAS
WHITE PAPER: Happy customers mean a growing business, and for that reason, improving customer service with data analytics should be a top priority. Learn how you can get started on this journey by opening this white paper.
Posted: 26 May 2017 | Published: 26 May 2017

SAS

Digital ecosystem business models are consolidating – move quickly!
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This analysis from MIT's Centre for Information Systems Research explains why businesses need to move quickly to take advantage of digital technology.
Posted: 26 May 2017 | Published: 26 May 2017

ComputerWeekly.com

The Uncomfortable Truth About the State of Customer Experience Transformation
sponsored by Genesys
VIDEO: How is customer experience changing? View this webinar, featuring data from the 2017 Global Customer Experience (CX) Benchmarking Report, to learn how well organizations are doing in their digital transformation journey to omnichannel CX. Discover the top 5 trends from the report and more.
Posted: 24 May 2017 | Premiered: 24 May 2017

Genesys
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