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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer LoyaltyReports
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Channel Edge Reseller Program
sponsored by Webroot
WHITE PAPER: This brief white paper explains why VARs, system integrators, and IT solution providers should sell and support an endpoint security solution from Webroot in order to provide customers with the best security possible.
Posted: 16 Apr 2014 | Published: 30 Aug 2013

Webroot

2013 Trends to Watch: Customer Experience and Interaction
sponsored by Oracle Corporation
WHITE PAPER: This report looks at some of the important changes in the customer experience and interaction market, detailing how technologies are evolving to meet new consumer demands, and provides recommendations for both enterprises and vendors.
Posted: 16 Apr 2014 | Published: 31 Oct 2012

Oracle Corporation

Social Media Education: The New Edge for Success
sponsored by Hootsuite
WHITE PAPER: Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Hootsuite

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Personalized Marketing Campaigns for Every Customer
sponsored by SDL
WEBCAST: You need to create personalized, relevant, insight-driven, and timely marketing campaigns to successfully engage your customers. Find out how to do just that in this brief video, where you'll learn about a technology that enables you to create customized marketing campaigns that reach customers through a variety of devices and channels
Posted: 11 Apr 2014 | Premiered: Apr 11, 2014

SDL

How Customer Service Drives Loyalty Through Customer Engagements
sponsored by IBM
RESEARCH CONTENT: Consult the following report from Gartner Inc. to explore the 4 central aspects of customer engagement. Learn how these 4 areas: ethical, active, rational, and emotional each apply to a strong CRM strategy and how you can approach these attributes to build sturdier customer relationships as a whole.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

IBM

The Chief Merchant Study: Competing in an Omni-Channel World
sponsored by IBM
WHITE PAPER: Why are so many retailers struggling today? The answer is simple: Their efforts of putting the customer at the heart of their merchandising process are coming up short; they aren't customer-oriented. In this informative research report, find out what the most successful retailers are doing.
Posted: 03 Apr 2014 | Published: 31 Jul 2013

IBM

The Inner Circle Guide To Multichannel Customer Contact
sponsored by Oracle Corporation
WHITE PAPER: This report looks at customers' and businesses' attitudes toward usage of multichannel interactions. Inside, learn how to and identify the issues and potential pitfalls that businesses face when trying to improve customer communications across channels.
Posted: 02 Apr 2014 | Published: 01 Apr 2014

Oracle Corporation

Making the First Mile™ of Business Smarter
sponsored by Kofax, Inc.
EBOOK: This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Kofax, Inc.

Cisco 2014 Annual Security Report
sponsored by Cisco
WHITE PAPER: This information-packed resource acts as a guide for developing a robust security approach given today's issues with trust, threat intelligence, and varying industry trends. Click through to explore key findings, as well as recommendations for your next steps.
Posted: 31 Mar 2014 | Published: 31 Mar 2014

Cisco

Forrester Report-Enterprises Shift To Smart Process Apps To Engage Customers
sponsored by Kofax, Inc.
WHITE PAPER: In this white paper, discover how, within the next five years, a new generation of "smart process apps" will augment – and, in some cases, replace – the heavy packaged apps designed from the inside out that drive customer interaction today.
Posted: 31 Mar 2014 | Published: 31 Dec 2013

Kofax, Inc.

The First Mile - Business Critical Real Time Customer Interactions
sponsored by Kofax, Inc.
WEBCAST: In this age of the empowered customer, companies are pressured to stay on their toes so as to retain customer loyalty in the most intuitive, fast, responsive means possible. In this fascinating webcast, learn the importance of the business-critical First Mile of customer interactions – the point at which customer loyalty is either gained or lost.
Posted: 31 Mar 2014 | Premiered: Mar 31, 2014

Kofax, Inc.

Seven Ways to Improve the Digital Customer Experience
sponsored by Kofax, Inc.
WEBCAST: Access this webcast to uncover the seven ways you can ensure superior customer experience, so your organization can continue to prosper.
Posted: 27 Mar 2014 | Premiered: Feb 10, 2014

Kofax, Inc.

Google+ Guide
sponsored by Oracle Corporation
WHITE PAPER: This guide explores some best practices for utilizing Google+ as an effective user engagement strategy.
Posted: 27 Mar 2014 | Published: 31 Dec 2013

Oracle Corporation

Measuring, Monitoring, and Improving Customer Experience
sponsored by IBM
EGUIDE: In this SearchCRM.com expert e-guide, find insights from leading organizations and industry authorities to help you address the challenges of monitoring and measuring your CEM strategy. Also inside, find 10 steps for improving your customer experiences.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Best Practices in Customer Experience Management
sponsored by IBM
EGUIDE: In this e-guide from the experts at SearchCRM.com, find out why social media has become a powerful tool for customer experience management (CEM), and discover what you can do to drive social media success.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Digital CRM and the Customer Experience
sponsored by IBM
EGUIDE: This e-guide from the experts at SearchCRM.com describes why digital technologies are proving to be the "next big thing" in the world of CRM, and explores the strategies that small businesses are using to stay competitive in e-commerce.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Engaging Customers: New Lessons Around Customer Behavior
sponsored by IBM
EGUIDE: This expert e-guide lays out five CEM lessons learned from AMC's hit TV show Breaking Bad that can help you cook up better customer experiences. Also inside, find a case study that describes the success that doughnut store Krispy Kreme found with the right mobile engagement strategy.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

The WOW Guide to Self-Service Support
sponsored by Desk.com (A Salesforce Company)
WHITE PAPER: This valuable guide describes why customers are demanding effective self-service support options and offers recommendations to help you get started.
Posted: 10 Mar 2014 | Published: 10 Mar 2014

Desk.com (A Salesforce Company)

Self-Service Support For Fast Growing Companies
sponsored by Desk.com (A Salesforce Company)
WHITE PAPER: This comprehensive guide reveals the business drivers for self-service support and describes how this strategy fuels customer experience excellence.
Posted: 10 Mar 2014 | Published: 31 Dec 2013

Desk.com (A Salesforce Company)

Rethink Customer Service for a Multichannel World
sponsored by SearchCRM
EBOOK: In order to really succeed at customer relationships, C-suite executives are -- finally -- warming up to multichannel communication.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

SearchCRM

Finansbank Combats Fraud and Increases Customer Satisfaction with HPArcSight ESM
sponsored by Hewlett-Packard Company
WHITE PAPER: In this case study, learn how one bank implemented a fraud management security platform that was able to meet the growing scale of customers, while providing clear visibility into transaction activity over a range of channels. Click now to see how else they're benefiting.
Posted: 19 Feb 2014 | Published: 31 Dec 2013

Hewlett-Packard Company

Case study: How CVS/Pharmacy found customer service success
sponsored by Aspect
CASE STUDY: This case study reveals how a unified contact center platform enabled CVS/Pharmacy – the nation's largest retail pharmacy chain – to successfully meet its multichannel customer service objectives.
Posted: 17 Feb 2014 | Published: 31 Jul 2013

Aspect

Four Reasons Why Proactive Customer Care Means Customer Loyalty
sponsored by Aspect
WHITE PAPER: This resource counts down four key reasons that proactive customer care makes good business sense, and examines how this strategy can transform your contact center into a customer loyalty center. Also inside, find key tips to help you get started.
Posted: 17 Feb 2014 | Published: 30 Apr 2013

Aspect

Twelve Recommendations For Your Security Program In 2014
sponsored by TITUS
WHITE PAPER: This Forrester Research, Inc. report highlights how the IT environment requires a more customer-oriented business, and 4 ways that IT security teams are now responsible for driving this initiative. Click now for 12 security strategy best practices designed to last.
Posted: 13 Feb 2014 | Published: 13 Feb 2014

TITUS
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