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Lead Generation

-- 12 Vendor Reports | 13 Products

ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, and Sales Leads
DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department is typically responsible for lead generation.

Pursuing and closing leads normally  … 
Definition continues below.

Recent Vendor Reports on Lead Generation
Webcast: 5 Tips to Turn Your Website into a Marketing Machine
sponsored by HubSpot
WEBCAST: Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine.
Posted: 01 Jul 2008 | Premiered: Available On Demand
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Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
sponsored by Vtrenz, Inc
WHITE PAPER: This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: 26 Jun 2008 | Published: 01 Jan 2007
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Selling CRM to Your Sales Team
sponsored by Touchtone Corporation
WHITE PAPER: One of the most difficult, yet critical components of a CRM implementation is the selling of the CRM to the sales team, as this paper offers some advice on how to succeed in that endeavor.
Posted: 26 Jun 2008 | Published: 01 Jun 2008
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6 Simple Solutions for Measuring Marketing Performance
sponsored by Aprimo, Inc.
WHITE PAPER: EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: 20 Jun 2008 | Published: 01 Dec 2007
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10 Ways to Improve B2B Email Deliverability and Effectiveness
sponsored by Vtrenz, Inc
WHITE PAPER: Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: 23 Jan 2008 | Published: 01 Jan 2008
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Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing
sponsored by Vtrenz, Inc
SOFTWARE LISTING: Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.
Posted: 16 Jan 2008 | Published: 01 Jan 2007
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5 Tips to Turn Your Website into a Marketing Machine
sponsored by HubSpot
WHITE PAPER: Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers.
Posted: 04 Dec 2007 | Published: 03 Dec 2007
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CRM Your Salespeople Will Love
sponsored by Oracle Corporation
WHITE PAPER: CRM can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 01 Sep 2007
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Integrate Sales and Marketing - Create a Convergence for Better Lead Management
sponsored by FrontRange Solutions Inc.
WHITE PAPER: Typically, companies spend 10 - 30% of their revenue on marketing activities.
Posted: 17 Feb 2005 | Published: 30 Nov 2004
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N-Contact
sponsored by Netlert Communications, Inc.
PRODUCT OVERVIEW:N-Contact is a powerful web site lead capture solution that enables you to identify and interact with web site visitors - while they are still on your web site.
Posted: 31 Aug 2004 | Published: 01 Aug 2004
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View All Lead Generation Vendor Reports »
 
 
LEAD GENERATION DEFINITION (continued): …  falls to the company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale.

A company's lead generation efforts and its approach to dealing with leads can significantly impact its success in the marketplace. To that end, most organizations try to establish effective practices involving:

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