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Lead Generation

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ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, Sales Leads
DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department is typically responsible for lead generation. Pursuing and closing leads normally falls to the  … 
Definition continues below.
Lead Generation Reports
12 Matches
10 Quick Wins for Sales & Marketing
sponsored by ZoomInfo
EBOOK: In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
Posted: 09 Nov 2009 | Published: 09 Nov 2009


Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
PRESENTATION TRANSCRIPT: This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 05 Oct 2009 | Published: 05 Oct 2009


Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
WEBCAST: This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009


Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
PODCAST: This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009


B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
WHITE PAPER: MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
Posted: 21 Aug 2009 | Published: 21 Aug 2009


The Virtual Presenter's Series: Start Right. Design Right. Present Right.
sponsored by Citrix Online
WEBCAST: View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro.
Posted: 21 Aug 2009 | Premiered: 21 Aug 2009


9 Management Practices for Exceptional Webinars
sponsored by Citrix Online
WHITE PAPER: This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
Posted: 21 Aug 2009 | Published: 21 Aug 2009


Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
Posted: 21 Aug 2009 | Published: 21 Aug 2009


It's Time to "Go Commando"
sponsored by Birst
WHITE PAPER: Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.
Posted: 19 Jun 2009 | Published: 19 Jun 2009


Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo
sponsored by ZoomInfo
SOFTWARE DEMO: In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
Posted: 19 May 2009 | Published: 19 May 2009


Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
Posted: 19 Sep 2008 | Published: 19 Sep 2008


CRM Your Salespeople Will Love
sponsored by Oracle Corporation
WHITE PAPER: Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 26 Sep 2007

12 Matches
 
LEAD GENERATION DEFINITION (continued): …  company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale.A company's lead generation efforts and its approach to dealing with leads can significantly impact its success in the marketplace. To that end, most organizations try to establish effective practices involving:lead generators: any marketing-related activity intended to publicize the availability of a … 
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