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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Multimedia (View All Report Types)
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Deliver Upon Customers' Ever-Growing Expectations
sponsored by Genesys
VIDEO: Using one man's adventures in online automotive shopping as an example, you'll explore ways to build exceptional customer relationships across all phases of their omnichannel journey.
Posted: 13 Jun 2016 | Premiered: 13 Jun 2016

Genesys

Make the Sales Transformation to Engage with Customers Earlier
sponsored by Oracle Corporation UK Ltd
VIDEO: Digital disruption has changed how customers research, select, and buy products and services. Learn how aligning your selling behaviors with what customers expect can help you meet today's sales challenges.
Posted: 26 May 2016 | Premiered: 26 May 2016

Oracle Corporation UK Ltd

A Day in The Life of a Modern Sales Organisation
sponsored by Oracle Corporation UK Ltd
VIDEO: What does a day in the life of a modern sales organization look like? Watch this video to discover how having modern, cloud-based sales tools in hand can help reps gain a 360-degree view of accounts, collaborate and give feedback in real-time, and more.
Posted: 25 May 2016 | Premiered: 25 May 2016

Oracle Corporation UK Ltd

New Year, New Focus: How Customer Context Improves Customer Experience
sponsored by Sitecore
WEBCAST: Consider this: 82% of customers stopped doing business with brands due to a bad experience, and 79% of customers tell others about their bad experience. Clearly, it's time to stop talking about customer centricity and do something about it.
Posted: 19 May 2016 | Premiered: May 19, 2016

Sitecore

Context Is Next: Are You Ready for the Next Wave in Marketing?
sponsored by Sitecore
WEBCAST: This webinar, presented by Scott Anderson, CMO at Sitecore, will explore how visionary context marketers are shifting their mindset and acquiring the necessary technology to understand every customer and use that intelligence to shape every experience at scale, in real-time. Tune in now.
Posted: 19 May 2016 | Premiered: Feb 2, 2016

Sitecore

Solving Today's Top Customer Service Demands Across Channels
sponsored by Dimension Data
VIDEO: Dynamic changes are making customer service more complex than ever before. In this video, explore how an integrated, omni-channel contact center can solve today's top customer service demands and technology challenges.
Posted: 03 May 2016 | Premiered: 08 Dec 2015

Dimension Data

Customer Experience in the Digital Age
sponsored by Dimension Data
VIDEO: In program "Raising the Bar," newsreader Natasha Kaplinsky explores the importance of customer service as a brand differentiator, and how an integrated, omni-channel approach to customer interactions yields the most benefit. Gain ideas on how you can keep up with customer demands across all channels.
Posted: 03 May 2016 | Premiered: 07 Dec 2015

Dimension Data

Reliance Securities Empowers Customers with an Omnichannel Contact Center
sponsored by Dimension Data
VIDEO: Explore how a large financial brokerage firm leveraged integrated, omnichannel contact center tools to help them become more agile, responsive, and make better use of their agents' skills. Discover how this transition let them use the same number of agents to engage with more customers – without compromising customer satisfaction.
Posted: 03 May 2016 | Premiered: 15 Dec 2015

Dimension Data

Customer Testimonial: BP
sponsored by Pros.
VIDEO: Watch this short video now to discover what pricing tool enabled oil and gas company BP to integrate pricing tools with their existing SAP platforms to boost sales and customer satisfaction.
Posted: 29 Apr 2016 | Premiered: 01 Apr 2016

Pros.

Video Case Study: AXA Assistance
sponsored by Pros.
VIDEO: Discover which turn-key CRM platform helped emergency response organisation AXA systems enhance the B2C side of their business with a new pricing engine by watching this short customer testimonial now.
Posted: 28 Apr 2016 | Premiered: 01 Apr 2016

Pros.

Video Case Study: Saint-Gobain Glassolutions
sponsored by Pros.
VIDEO: Discover how one vendor helped French multinational construction materials manufacturer, Saint-Gobain, provide instant price quotes and delivery times on products purchased online. Learn how your organisation can deliver similar results by watching this short video now.
Posted: 27 Apr 2016 | Premiered: 27 Apr 2016

Pros.

Self-Service 2016: Is It Time to Appoint an Omnichannel Guru?
sponsored by Genesys
WEBCAST: Discover how omnichannel customer engagement will change the way you offer self-service and interact with your customers. Learn about Irish telecom company eir's journey to delivering a great customer experience through personalization.
Posted: 15 Apr 2016 | Premiered: May 4, 2016

Genesys

Why Your Legacy Call Center's "End-Of-Life" Doesn't Mean the End for You
sponsored by Genesys
WEBCAST: This webcast explores why it's time to replace your existing legacy call center and offers expert tips for doing so. Uncover considerations on delivering an omnichannel experience.
Posted: 09 Mar 2016 | Premiered: Mar 30, 2016

Genesys

How to Integrate Disjointed Contact Center Systems
sponsored by Mitel Networks Limited
VIDEO: Take a closer look at how you can deploy and configure an integrated contact center platform. Learn how the functions of a modern contact center work together, including: CRM, multi-channel, scripting, and more.
Posted: 07 Mar 2016 | Premiered: 07 Mar 2016

Mitel Networks Limited

CSO Insights Webcast: Raising the Bar on Sales Attainment
sponsored by Microsoft
WEBCAST: In this webcast, Barry Trailer, co-founder of CSO Insights, discusses the role of relationships in the new world of today's buyer, and how these relations impact the ability of sellers to reach their goals.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

Meet the Experts! Special Edition: Get a Handle on Your Sales Issues
sponsored by Microsoft
WEBCAST: In this webinar, Barry Trailer, Co-founder of CSO Insights research firm, will help address your top sales barriers. Discover several proven methods to capture new accounts and optimize lead generation.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

3 Must-Haves to Improve Sales Performance
sponsored by Microsoft
WEBCAST: Are your sales processes and CRM strategies up to par? Discover the three must-have keys to optimize sales performance and drive revenue. Learn about the three levels of sales performance to see how your enterprise measures up.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

The ROI of Omnichannel Customer Experience
sponsored by Genesys
WEBCAST: In this webcast, join guest speakers from Forrester as they discuss the economic impact of delivering an omnichannel customer experience. Learn key market trends, steps to set up your omnichannel strategy, and more.
Posted: 12 Feb 2016 | Premiered: Feb 24, 2016

Genesys

Guide to Achieving Omnichannel Customer Service
sponsored by Genesys
WEBCAST: This webcast examines how you can deliver an omnichannel customer service experience by integrating your disparate systems, including CRM, ERP, and contact center tools. Learn how an omnichannel approach can simplify and future-proof your customer experience management strategy.
Posted: 10 Feb 2016 | Premiered: Feb 10, 2016

Genesys

Deliver 3D Actionable Customer Insight and Drive Sales and Satisfaction
sponsored by IBM
VIDEO: This brief video takes you through the process of using big data and analytics to drive sales and enable customer loyalty and satisfaction. Learn advanced techniques that can let you infuse big data and analytics to create the most personalized and precise engagement strategies.
Posted: 03 Aug 2015 | Premiered: 29 Jan 2014

IBM

Acquire Real-Time Actionable Insights from On-The-Go Customers
sponsored by IBM
VIDEO: This brief video demonstrates how to tap into the stream of big data generated by customer devices and hit the geospatial jackpot. Learn how to analyze data in motion so that you can see where your prospects are going, what you should offer them, and when to reach out to them.
Posted: 03 Aug 2015 | Premiered: 18 Aug 2014

IBM

Deliver the Best Action with Predictive Customer Intelligence
sponsored by IBM
VIDEO: This brief video provides a window into applying predictive analytics to customer information. Find out how to deliver the best action to your front line so your audience will have the optimal customer experience.
Posted: 30 Jul 2015 | Premiered: 30 Jul 2015

IBM

On Demand Webcast: Elaine Turner Extends Her Reach with Commerce Cloud Platform
sponsored by Oracle Corporation
WEBCAST: Watch now to hear Elaine Turner's Director of ecommerce, Carrie Leader, discuss key strategies for building an ecommerce business as a branded manufacturer. Learn how Elaine Turner used a Cloud ecommerce platform to create a new destination site where visitors can research, buy, or engage with the brand to support sales in all channels.
Posted: 27 Jan 2016 | Premiered: Dec 15, 2015

Oracle Corporation

Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015

IBM

3 Reasons Why CEM Is the Place to Innovate
sponsored by OpenText
WEBCAST: The following webcast intends to clarify the current state of customer experience management and how companies can start powerful initiatives of their own. Tune in now to find out how CMOs and CIOs need to work together to make CEM take flight, what needs to be addressed, and much more.
Posted: 19 May 2014 | Premiered: May 19, 2014

OpenText
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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