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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Multimedia (View All Report Types)
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Multi-Channel Customer Communications in a Digital World: Engage Successfully
sponsored by Kofax, Inc.
WEBCAST: IT departments today face the challenge of moving away from traditional batch print processes to interactive and on-demand communications that will meet customer expectations and those of internal stakeholders. In this webinar you will learn the benefits of effectively engaging across multi-channels.
Posted: 04 Feb 2016 | Premiered: Jan 14, 2016

Kofax, Inc.

8 Ways Big Data and Analytics Will Make You A Better Marketer
sponsored by Oracle Corporation
VIDEO: In this brief video, you will learn how to leverage your customer data analytics, and take the insights garnered therein to drive revenue on all channels and boost ROI. Tune in now to turn your analytics into digital marketing opportunities.
Posted: 28 Jan 2016 | Premiered: 13 Jan 2015

Oracle Corporation

On Demand Webcast: Elaine Turner Extends Her Reach with Commerce Cloud Platform
sponsored by Oracle Corporation
WEBCAST: Watch now to hear Elaine Turner's Director of ecommerce, Carrie Leader, discuss key strategies for building an ecommerce business as a branded manufacturer. Learn how Elaine Turner used a Cloud ecommerce platform to create a new destination site where visitors can research, buy, or engage with the brand to support sales in all channels.
Posted: 27 Jan 2016 | Premiered: Dec 15, 2015

Oracle Corporation

Commerce Cloud Customer Interview: Carrie Leader on Elaine Turner's Customized Transformation
sponsored by Oracle Corporation
VIDEO: In this interview Carrie Leader, the director of eCommerce at fashion brand Elaine Turner, describes Elaine Turner's migration to a cloud-based ecommerce platform. Discover how this new technology is allowing their business to reach new heights in the today's modern landscape.
Posted: 27 Jan 2016 | Premiered: 28 Oct 2015

Oracle Corporation

Fascinating Findings on Customer Expectations
sponsored by Avaya
VIDEO: This video looks at interesting facts you need to know when it comes to consumers' changing expectations. Tune in and learn how to transform your business, one great interaction at a time.
Posted: 28 Dec 2015 | Premiered: 19 Nov 2015

Avaya

Learn How You could be Missing Customer Expectations
sponsored by Avaya
VIDEO: This video explores recent research on the changing needs of consumers when it comes to delivering the right customer experience. Learn how to help the 78% of customers who say their interaction with companies has evolved.
Posted: 24 Dec 2015 | Premiered: 18 Nov 2015

Avaya

Capitalize on Customer Insight and Expand your Business with Cloud
sponsored by IBM
VIDEO: Tune into this brief video to discover how SaaS can help deliver the customer insights you need to generate revenue from social, historical and operational data.
Posted: 04 Nov 2015 | Premiered: 22 Feb 2015

IBM

Webinar: Simplify Customer Interactions with Policy Automation
sponsored by Oracle Corporation
WEBCAST: In this webinar Oracle experts Timothy Doherty and Harriet Franklin explain how to empower your customers and employees. Access now to hear from Hanno Hesse about how one platform has empowered customers.
Posted: 23 Sep 2015 | Premiered: Aug 25, 2015

Oracle Corporation

Deliver 3D Actionable Customer Insight and Drive Sales and Satisfaction
sponsored by IBM
VIDEO: This brief video takes you through the process of using big data and analytics to drive sales and enable customer loyalty and satisfaction. Learn advanced techniques that can let you infuse big data and analytics to create the most personalized and precise engagement strategies.
Posted: 03 Aug 2015 | Premiered: 29 Jan 2014

IBM

Acquire Real-Time Actionable Insights from On-The-Go Customers
sponsored by IBM
VIDEO: This brief video demonstrates how to tap into the stream of big data generated by customer devices and hit the geospatial jackpot. Learn how to analyze data in motion so that you can see where your prospects are going, what you should offer them, and when to reach out to them.
Posted: 03 Aug 2015 | Premiered: 18 Aug 2014

IBM

Deliver the Best Action with Predictive Customer Intelligence
sponsored by IBM
VIDEO: This brief video provides a window into applying predictive analytics to customer information. Find out how to deliver the best action to your front line so your audience will have the optimal customer experience.
Posted: 30 Jul 2015 | Premiered: 30 Jul 2015

IBM

The Business Value of CX: Attracting New Customers
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from Brian Curran the VP of customer experience at Oracle to learn more about the fundamentals of attracting new customers and fostering loyalty through exceptional customer experiences.
Posted: 13 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Gaining a CRM Edge with Self-Service BI
sponsored by SearchBusinessAnalytics
VIRTUAL ENVIRONMENT: Putting business intelligence capabilities in the hands of frontline customer service workers can help boost customer relationship management efforts. This virtual classroom provides insight and advice on how to successfully use self-service BI tools in CRM programs.
Posted: 14 Mar 2014 | Premiered: 19 Mar 2014

SearchBusinessAnalytics

Managing the Customer Experience
sponsored by SearchCRM
VIRTUAL ENVIRONMENT: This classroom explores important trends in managing the customer experience, including how to successfully implement a social media strategy and as well as how to measure the success of a digital content marketing strategy.
Posted: 02 Oct 2013 | Premiered: 02 Oct 2013

SearchCRM

3 Reasons Why CEM Is the Place to Innovate
sponsored by OpenText
WEBCAST: The following webcast intends to clarify the current state of customer experience management and how companies can start powerful initiatives of their own. Tune in now to find out how CMOs and CIOs need to work together to make CEM take flight, what needs to be addressed, and much more.
Posted: 19 May 2014 | Premiered: May 19, 2014

OpenText

How user experience is a business differentiator
sponsored by Hewlett-Packard Enterprise
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Enterprise

It's all about customer satisfaction
sponsored by Hewlett Packard Enterprise
WEBCAST: Top fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications.
Posted: 24 Feb 2014 | Premiered: Feb 24, 2014

Hewlett Packard Enterprise

Puzzling: Finding the Missing Pieces of your Customer Picture
sponsored by IBM
WEBCAST: In this on-demand video, learn about the need for a complete customer view, and discover how the right big data and analytics tools can help you get there by giving you the power to predict customer behaviors, improve customer engagement, and more.
Posted: 27 Dec 2013 | Premiered: Sep 3, 2013

IBM

Elkay: Cloud Integration in Manufacturing
sponsored by IBM
WEBCAST: Access the following webcast to gain a firsthand look at an integration solution that can effectively decrease implementation from months to hours.
Posted: 25 Nov 2013 | Premiered: Nov 25, 2013

IBM

How to Put Customers at the Center of Your Business
sponsored by IBM
WEBCAST: In this webcast, hear from Constellation Research principal analyst and CEO Ray Wang as he explores how to put customers at the center of your business. Learn how to make sure your customers stay loyal in a fiercely competitive marketplace.
Posted: 18 Sep 2013 | Premiered: Sep 18, 2013

IBM

Webcast: Unlocking New Insights and Opportunities with Big Data
sponsored by IBM
WEBCAST: In this exclusive webcast, learn how you can use big data to create new business value, maintain relevance, and achieve greater operational efficiency.
Posted: 05 Sep 2013 | Premiered: Aug 19, 2013

IBM

Cognos Business Intelligence for Report Authors
sponsored by IBM
VIRTUAL SEMINAR: Utilize a complete set of enterprise reports that are easy to build, maintain, secure and deploy, all delivered in a collaborative authoring environment and based on the fundamental principle of "author once — consume anywhere."
Posted: 24 Jan 2012 | Premiered: 24 Jan 2012

IBM

Keeping Pace with Your Customer’s Needs Automating Activation and IP Address Management with Cisco Solutions
sponsored by Cisco Systems, Inc.
VIDEO: This webcast looks at the issue of simplifying IP management and service automation, creating a scalable, reliable solution for meeting your customer needs. Learn how you can reduce delivery time and increase revenue.
Posted: 07 Jul 2011 | Premiered: 07 Jul 2011

Cisco Systems, Inc.

Closing the Customer Feedback Loop - Improving Customer Loyalty with Action Management
sponsored by MarketTools, Inc.
WEBCAST: Listening to customers today is a given. This Webinar will explain how companies can improve the customer experience, build loyalty, and deliver real business impact by acting on customer feedback. Attendees will also learn why it’s imperative to take action on the voice of the customer, the benefits of doing so, and the mechanisms that support it.
Posted: 26 Jan 2011 | Premiered: Jan 26, 2011

MarketTools, Inc.

TiVo Reduces Call Center Costs
sponsored by Google Search Appliance
VIDEO: Implementing the Google Search Appliance not only reduced the amount of time TiVo's Customer Support Agents spent searching for content, it also reduced time spent on the phone with customers, ultimately leading to reduced call center costs. Watch this video.
Posted: 29 Nov 2010 | Premiered: 29 Nov 2010

Google Search Appliance
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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