ALSO CALLED: Customer Relationship Management Best Practices DEFINITION:What is CRM (customer relationship management)? CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise
… Definition continues below.
WEBCAST:
Infosys and HP invite you to join us for a webcast on September 10th at 3:00 EDT on the topic, Optimizing the application testing of your Siebel CRM environment with the "Siebel Business Process Testing (BPT) Accelerator," developed by Infosys and HP.
VIDEOCAST:
Many emerging businesses today are searching for a way to move into new markets and achieve cost effective product growth. Learn how to improve your business and acquire new product segments without experiencing an increase of internal resources.
CRM BEST PRACTICES DEFINITION (continued): … might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.
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