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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Multimedia (View All Report Types)
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The Communications Revolution
sponsored by Microsoft
VIDEO: This video introduces CRM expert Paul Greenberg, who reveals the extent to which communications technology has empowered customers. Tune in now for insights on how your business can leverage CRM to succeed in the business world.
Posted: 26 Aug 2015 | Premiered: 18 May 2015

Microsoft

Beyond the Campaign: Engaging Today's Digital Customers
sponsored by Microsoft
WEBCAST: In this webinar, analyst and author Ray Wang explains why continuity is essential to an effective digital marketing strategy. Tune in and learn insider tips on creating engaging omnichannel campaigns.
Posted: 25 Aug 2015 | Premiered: Jun 17, 2015

Microsoft

CRM Is Changing, But Its Value is Greater Than Ever
sponsored by Microsoft
VIDEO: This webcast investigates how CRM has changed, what is important as customer and employee demands continue to transform, and what your organization will have to put in place in order to improve ROI from your CRM strategy.
Posted: 24 Aug 2015 | Premiered: 13 Aug 2015

Microsoft

Customer Analytics in Action
sponsored by IBM
VIDEO: This brief video stresses the importance of engaging with your customers. Learn how to enable customer service with business analytics so they can be supportive through every step of the customer experience.
Posted: 04 Aug 2015 | Premiered: 04 Aug 2015

IBM

Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015

IBM

Deliver 3D Actionable Customer Insight and Drive Sales and Satisfaction
sponsored by IBM
VIDEO: This brief video takes you through the process of using big data and analytics to drive sales and enable customer loyalty and satisfaction. Learn advanced techniques that can let you infuse big data and analytics to create the most personalized and precise engagement strategies.
Posted: 03 Aug 2015 | Premiered: 29 Jan 2014

IBM

Real-Time Actionable Insights Made Easy
sponsored by IBM
VIDEO: This brief video demonstrates how to tap into the stream of big data generated by customer devices and hit the geospatial jackpot. Learn how to analyze data in motion so that you can see where your prospects are going, what you should offer them, and when to reach out to them.
Posted: 03 Aug 2015 | Premiered: 18 Aug 2014

IBM

Deliver the Best Action with Predictive Customer Intelligence
sponsored by IBM
VIDEO: This brief video provides a window into applying predictive analytics to customer information. Find out how to deliver the best action to your front line so your audience will have the optimal customer experience.
Posted: 30 Jul 2015 | Premiered: 30 Jul 2015

IBM

3.5 Billion Chinese Travelers. Just One Ticketing System
sponsored by Pivotal
VIDEO: Discover what system helped the largest railway system in the world effectively serve their ticketing needs by accessing this brief video infographic now. Learn how your organization can devise a similar strategy for ticketing and CRM success.
Posted: 20 Jul 2015 | Premiered: 28 Mar 2014

Pivotal

Tangerine Bank: Using Technology to Make Banking Simple
sponsored by Carrington Associates
VIDEO: In this short video learn how Tangerine Bank gained the ability to quickly test, build and deploy new applications -- delivering superior customer service by shaving 4 weeks off of a 6-week mobile app delivery cycle. Access now to start developing your own CRM application strategy.
Posted: 08 Jul 2015 | Premiered: 31 May 2014

Carrington Associates

Embrace Cutting Edge Business Analytics with BI Modernization Services
sponsored by Hewlett-Packard Limited
VIDEO: Watch this featured video to learn how to embrace cutting edge business analytics. Understand how to modernize your Business Intelligence (BI) services, in order to better serve your customers.
Posted: 06 Apr 2015 | Premiered: 06 Apr 2015

Hewlett-Packard Limited

Silverpop product demo
sponsored by Silverpop Systems Inc. an IBM Company
VIDEO: Discover how you can maximize the potential of three areas of your marketing plan by watching 3 in depth videos. Uncover tips and best practices to help your organization realize the business value in email, behavioral and automated marketing. Watch now to learn more.
Posted: 03 Apr 2015 | Premiered: 03 Apr 2015

Silverpop Systems Inc. an IBM Company

Gaining a CRM Edge with Self-Service BI
sponsored by SearchBusinessAnalytics
VIRTUAL ENVIRONMENT: Putting business intelligence capabilities in the hands of frontline customer service workers can help boost customer relationship management efforts. This virtual classroom provides insight and advice on how to successfully use self-service BI tools in CRM programs.
Posted: 14 Mar 2014 | Premiered: 19 Mar 2014

SearchBusinessAnalytics

It's all about customer satisfaction
sponsored by Hewlett-Packard Company
WEBCAST: Top fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications.
Posted: 24 Feb 2014 | Premiered: Feb 24, 2014

Hewlett-Packard Company

Integrated Solutions to Enhance your Customer Experience
sponsored by Hewlett-Packard Limited
VIRTUAL ENVIRONMENT: This resource explores some integrated solutions for enhanced customer experience and how to create and develop applications that help.
Posted: 12 Feb 2014 | Premiered: 12 Feb 2014

Hewlett-Packard Limited

Digital Customer Experience – HP Partners point of view
sponsored by Hewlett-Packard Limited
WEBCAST: This brief video explores how companies can have a longer and more meaningful connection with their customers.
Posted: 12 Feb 2014 | Premiered: Oct 14, 2013

Hewlett-Packard Limited

Customer experience success in the age of mobile
sponsored by Hewlett-Packard Limited
WEBCAST: This brief on-demand video introduces a digital customer experience partner ecosystem that gives you the power to meet the demands of an increasingly connected, mobile consumer base.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

Hewlett-Packard Limited

Acquire the ideal customer with IBM Customer Analytics
sponsored by IBM
WEBCAST: View the following webcast to get a firsthand look at the technology you need to handle today's "choosy consumer." See how with the appropriate customer analytics solution, you can strengthen nearly every aspect of your customer relationships, allocate resources more successfully, and achieve a greater overall ROI.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

IBM

Taking control of the customer experience in retail banking
sponsored by Hewlett-Packard Limited
WEBCAST: This on-demand webcast examines the value of customer-centricity in retail banking, and offers key insights to help you take control of the customer experience.
Posted: 17 Dec 2013 | Premiered: Nov 12, 2013

Hewlett-Packard Limited

Managing the Customer Experience
sponsored by SearchCRM
VIRTUAL ENVIRONMENT: This classroom examines tips for using social media to improve the customer experience, how e-commerce and content management systems contribute to a positive customer experience, advice on formulating an effective CEM strategy and CEM and social media analytics technology.
Posted: 02 Oct 2013 | Premiered: 02 Oct 2013

SearchCRM

3 Reasons Why CEM Is the Place to Innovate
sponsored by OpenText
WEBCAST: The following webcast intends to clarify the current state of customer experience management and how companies can start powerful initiatives of their own. Tune in now to find out how CMOs and CIOs need to work together to make CEM take flight, what needs to be addressed, and much more.
Posted: 19 May 2014 | Premiered: May 19, 2014

OpenText

How user experience is a business differentiator
sponsored by Hewlett-Packard Limited
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Limited

Puzzling: Finding the Missing Pieces of your Customer Picture
sponsored by IBM
WEBCAST: In this on-demand video, learn about the need for a complete customer view, and discover how the right big data and analytics tools can help you get there by giving you the power to predict customer behaviors, improve customer engagement, and more.
Posted: 27 Dec 2013 | Premiered: Sep 3, 2013

IBM

Elkay: Cloud Integration in Manufacturing
sponsored by IBM
WEBCAST: Access the following webcast to gain a firsthand look at an integration solution that can effectively decrease implementation from months to hours.
Posted: 25 Nov 2013 | Premiered: Nov 25, 2013

IBM

How to Put Customers at the Center of Your Business
sponsored by IBM
WEBCAST: In this webcast, hear from Constellation Research principal analyst and CEO Ray Wang as he explores how to put customers at the center of your business. Learn how to make sure your customers stay loyal in a fiercely competitive marketplace.
Posted: 18 Sep 2013 | Premiered: Sep 18, 2013

IBM
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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