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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Multimedia (View All Report Types)
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DMPs and CDPs and CRMs – Oh My!
sponsored by BlueConic
VIDEO: Access this webinar to hear from Cory Munchbach, Director of Product Marketing at BlueConic. Learn how customer data platforms can provide you with full access to your customers' information and enable your company to tackle specific roadblocks in the full utilization of your consumer data.
Posted: 18 May 2015 | Premiered: 30 Apr 2015

BlueConic

Start Using Always-on Optimization in Four Steps
sponsored by BlueConic
VIRTUAL SEMINAR: Learn how your organization can gain a competitive edge with accurate testing in this official webinar. Discover how 4 easy steps can bring you closer to optimizing your customer journey to drive sales and increase customer satisfaction.
Posted: 15 May 2015 | Premiered: 25 Mar 2015

BlueConic

4 Steps To a User-driven Marketing Strategy
sponsored by BlueConic
VIDEO: Access this in-depth webinar to discover a roadmap for creating or developing your user-driven marketing experience. In 4 easy steps learn how you can cater to your customer's needs to reap the benefits of a personalized marketing strategy.
Posted: 15 May 2015 | Premiered: 10 Feb 2015

BlueConic

Is Your Mid-Sized Contact Center Ready for the Cloud?
sponsored by 8x8, Inc.
WEBCAST: This webcast explores the business benefits of deploying a mid-sized contact center in the cloud, including improvements in company profit and revenue and long-term customer satisfaction.
Posted: 21 Apr 2015 | Premiered: Dec 22, 2014

8x8, Inc.

Embrace Cutting Edge Business Analytics with BI Modernization Services
sponsored by Hewlett-Packard Limited
VIDEO: Watch this featured video to learn how to embrace cutting edge business analytics. Understand how to modernize your Business Intelligence (BI) services, in order to better serve your customers.
Posted: 06 Apr 2015 | Premiered: 06 Apr 2015

Hewlett-Packard Limited

Silverpop product demo
sponsored by Silverpop Systems Inc. an IBM Company
VIDEO: Discover how you can maximize the potential of three areas of your marketing plan by watching 3 in depth videos. Uncover tips and best practices to help your organization realize the business value in email, behavioral and automated marketing. Watch now to learn more.
Posted: 03 Apr 2015 | Premiered: 03 Apr 2015

Silverpop Systems Inc. an IBM Company

The Business Value of CX: Deliver a Great Customer Experience
sponsored by Oracle Corporation
VIDEO: Watch this exclusive video to hear from Brian Curran, VP of customer experience strategy at Oracle. Listen as he gives an insightful overview of the complexities of customer experience, and learn how you can deliver outstanding experiences that fulfill customer desires, encourage loyalty, and boost revenue.
Posted: 19 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

The Business Value of CX: How to Keep Your Customers
sponsored by Oracle Corporation
VIDEO: Access this short video to hear from Vice President of customer experiences at Oracle, Brian Curran. Discover Brian's strategy for fostering sustainable growth through outstanding customer experiences and relationships. Watch more to learn how you can promote loyalty through customer empathy and connection.
Posted: 18 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Why Cloud-Based Customer Service Is So Essential Now
sponsored by Oracle Corporation
VIDEO: Access this short video to hear from Vice President of customer experience strategy at Oracle, Brian Curran, on the benefits of using cloud technology to improve customer experience. Watch as he emphasizes key point like agility, quick set up, flexibility, and hybrid capabilities that come with cloud technology.
Posted: 16 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

The Business Value of CX: Attracting New Customers
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from Brian Curran the VP of customer experience at Oracle to learn more about the fundamentals of attracting new customers and fostering loyalty through exceptional customer experiences.
Posted: 13 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Case Study: Q-See Improves Customer Service in the Cloud
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from chief customer care officer Barry Lieberman of Q-See and learn more about their unique customer service needs and how they were able to solve them using oracle products. Continue on to determine if this product could be right for your business.
Posted: 13 Mar 2015 | Premiered: 13 Mar 2015

Oracle Corporation

HOSTING Empowers Customers with Oracle Service Cloud
sponsored by Oracle Corporation
VIDEO: Access this video to learn more about HOSTING's needs and how they were able to create exceptional customer experiences with up-to-the minute data. Watch now to learn how HOSTING was able to improve upon their customer experiences by gathering data along every touch point with cloud technology.
Posted: 13 Mar 2015 | Premiered: 13 Mar 2015

Oracle Corporation

Good Service, Happy Customers: Oracle Cloud Customer Service and Support
sponsored by Oracle Corporation
VIDEO: Watch this quick video to learn more about the benefits of using Oracle customer service and support platforms to deliver impeccable customer experiences that drive sales and increase revenue with the ease of cloud technology.
Posted: 04 Mar 2015 | Premiered: 28 Sep 2012

Oracle Corporation

Webcast -The Business Value of Creating Exceptional Digital Experiences-Findings from IDC
sponsored by IBM
WEBCAST: Tune into the following webcast to hear from Melissa Webster, Program Vice President of Content and Digital Media Technologies for IDC and Anthony Fiorot, WW Portals and Digital Experience Solution Sales Leader for IBM Software Group as they review the findings of IDC's recent analytical report on delivering exceptional customer experiences.
Posted: 16 Sep 2014 | Premiered: Sep 16, 2014

IBM

Exceptional Customer Experiences: One Platform for Every Communication Channel
sponsored by IBM
VIDEO: The following video demo highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. Additionally, this demo explores new features coming in the platform such as renditions, new integrations, and more.
Posted: 16 Sep 2014 | Premiered: 16 Sep 2014

IBM

Gaining a CRM Edge with Self-Service BI
sponsored by SearchBusinessAnalytics
VIRTUAL ENVIRONMENT: Putting business intelligence capabilities in the hands of frontline customer service workers can help boost customer relationship management efforts. This virtual classroom provides insight and advice on how to successfully use self-service BI tools in CRM programs.
Posted: 14 Mar 2014 | Premiered: 19 Mar 2014

SearchBusinessAnalytics

It's all about customer satisfaction
sponsored by Hewlett-Packard Company
WEBCAST: Top fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications.
Posted: 24 Feb 2014 | Premiered: Feb 24, 2014

Hewlett-Packard Company

Integrated Solutions to Enhance your Customer Experience
sponsored by Hewlett-Packard Limited
VIRTUAL ENVIRONMENT: This resource explores some integrated solutions for enhanced customer experience and how to create and develop applications that help.
Posted: 12 Feb 2014 | Premiered: 12 Feb 2014

Hewlett-Packard Limited

Digital Customer Experience – HP Partners point of view
sponsored by Hewlett-Packard Limited
WEBCAST: This brief video explores how companies can have a longer and more meaningful connection with their customers.
Posted: 12 Feb 2014 | Premiered: Oct 14, 2013

Hewlett-Packard Limited

Customer experience success in the age of mobile
sponsored by Hewlett-Packard Limited
WEBCAST: This brief on-demand video introduces a digital customer experience partner ecosystem that gives you the power to meet the demands of an increasingly connected, mobile consumer base.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

Hewlett-Packard Limited

Taking control of the customer experience in retail banking
sponsored by Hewlett-Packard Limited
WEBCAST: This on-demand webcast examines the value of customer-centricity in retail banking, and offers key insights to help you take control of the customer experience.
Posted: 17 Dec 2013 | Premiered: Nov 12, 2013

Hewlett-Packard Limited

3 Reasons Why CEM Is the Place to Innovate
sponsored by OpenText
WEBCAST: The following webcast intends to clarify the current state of customer experience management and how companies can start powerful initiatives of their own. Tune in now to find out how CMOs and CIOs need to work together to make CEM take flight, what needs to be addressed, and much more.
Posted: 19 May 2014 | Premiered: May 19, 2014

OpenText

How user experience is a business differentiator
sponsored by Hewlett-Packard Limited
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Limited

Puzzling: Finding the Missing Pieces of your Customer Picture
sponsored by IBM
WEBCAST: In this on-demand video, learn about the need for a complete customer view, and discover how the right big data and analytics tools can help you get there by giving you the power to predict customer behaviors, improve customer engagement, and more.
Posted: 27 Dec 2013 | Premiered: Sep 3, 2013

IBM

Elkay: Cloud Integration in Manufacturing
sponsored by IBM
WEBCAST: Access the following webcast to gain a firsthand look at an integration solution that can effectively decrease implementation from months to hours.
Posted: 25 Nov 2013 | Premiered: Nov 25, 2013

IBM
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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