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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices White Papers (View All Report Types)
1 - 25 of 229 Matches Previous Page  |  Next Page
How to Leverage Actionable Marketing Analytics
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief white paper invites you to examine powerful tools for marketers. Discover what it takes to tame data and develop insights, allowing you to seize new business opportunities.
Posted: 28 Aug 2015 | Published: 28 Aug 2015

TIBCO Software Inc.

Embracing Digital Technology to Deliver Better Business Outcomes
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This report invites you to build a business case for your organization's transformation to a digitized customer experience. Uncover methodologies that will initiate a personalized approach to your audience's journey.
Posted: 27 Aug 2015 | Published: 27 Aug 2015

Interactive Intelligence, Inc.

Mobility Applications: Improve Your Customer Experience and Contact Center
sponsored by Genesys
WHITE PAPER: This helpful resource reveals why now is the perfect time for contact centers to embrace the mobile channel. Read on to uncover specific strategies for organizations ready to improve contact centers' operational efficiency, customer engagement, and brand loyalty through mobile apps.
Posted: 26 Aug 2015 | Published: 31 Dec 2014

Genesys

Case Study: Technopolis Implements a Winning Omni-Channel Retail Strategy
sponsored by IBM
WHITE PAPER: This brief case study demonstrates how to standardize online and instore retailing on a single platform. Access now and discover ways to deliver omni-channel optimization.
Posted: 26 Aug 2015 | Published: 26 Aug 2015

IBM

Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: This guide features a real-life example of how one organization gained meaningful business insights by leveraging customer experience management with machine data. Learn how to create these insights and help your business grow revenue by improving user engagement.
Posted: 24 Aug 2015 | Published: 24 Aug 2015

Splunk

Intelligent Self-Service and Personalization: Rethink the Customer Experience
sponsored by Genesys
WHITE PAPER: In this guide, you'll learn how to equip your contact center with an integrated approach to self-assisted and proactive services that deliver on customer needs as well as revenue generation. Access now for helpful considerations on how to master this balancing act.
Posted: 24 Aug 2015 | Published: 31 Dec 2014

Genesys

5 Steps to Building a Customer Experience-Driven Contact Center
sponsored by Genesys
WHITE PAPER: This white paper illustrates how organizations are overcoming modern customer experience hurdles to earn customers' satisfaction and long-term loyalty. Read on to uncover 5 important steps to building a customer experience-driven contact center.
Posted: 24 Aug 2015 | Published: 31 Dec 2014

Genesys

The Customer Experience: the Journey from Good to Great
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: In this paper we pose and respond to a series of questions to guide you through the journey of providing a better customer experience.
Posted: 17 Aug 2015 | Published: 17 Aug 2015

Interactive Intelligence, Inc.

The Gap Between what Customers Want & What Businesses are Doing
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: There is a gap between what customers want and what businesses are doing. Continue on to access this infographic and learn about several common misconceptions and how businesses can learn to more accurately address customer concerns.
Posted: 17 Aug 2015 | Published: 17 Aug 2015

Interactive Intelligence, Inc.

Three Tips for Measuring Voice in the Sea of Big Data
sponsored by Calabrio, Inc.
WHITE PAPER: An often overlooked resource for understanding the true voice of the customer is the contact center. In this helpful resource learn how the data being gathered from customers should be shared across multiple departments – product development, marketing, sales and manufacturing. Read on to learn three expert tips.
Posted: 15 Aug 2015 | Published: 15 Aug 2015

Calabrio, Inc.

Improve Customer Experience Through the Contact Center
sponsored by Calabrio, Inc.
WHITE PAPER: In this white paper you will learn why the best way to improve the customer experience is through service. Access this resource now to discover why 63% of consumers say customer experience is the most important factor in their choice of brand.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Calabrio, Inc.

Improve Customer Loyalty Through the Contact Center
sponsored by Calabrio, Inc.
WHITE PAPER: This white paper outlines how the contact center can play a valuable role to play in customer retention. Read now to discover how your contact center can provide a wealth of information in the quest to drive customer loyalty.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Calabrio, Inc.

Growth Strategies for the Next-Generation Retailer
sponsored by IBM
WHITE PAPER: This report offers retail organizations in-depth, pragmatic suggestions for proceeding with key growth initiatives. Uncover ways to think outside your existing box when you implement BI and analytics technologies, pursue emerging markets, and more.
Posted: 12 Aug 2015 | Published: 31 Oct 2014

IBM

2015 Gartner Report: Critical Capabilities for Contact Center Infrastructure
sponsored by Genesys
WHITE PAPER: This must-read report presents an easy-to-follow strategy for choosing the right contact center platform to deliver sustainable and competitive customer experiences.
Posted: 11 Aug 2015 | Published: 18 May 2015

Genesys

FAQ: Integrated Business Strategy
sponsored by SAP America, Inc.
WHITE PAPER: The following FAQ guide covers dozens of common questions from business users who seek to optimize data management, business processes, CRM and other functions. Read on and learn what an integrated business strategy can achieve.
Posted: 10 Aug 2015 | Published: 29 May 2015

SAP America, Inc.

Calabrio ONE
sponsored by Calabrio, Inc.
WHITE PAPER: This white paper explains how visionary companies realize that the contact center is a strategic enterprise asset that requires focus and investment. Discover how you can uncover the business value in your contact center with this exclusive resource.
Posted: 07 Aug 2015 | Published: 31 Dec 2014

Calabrio, Inc.

Speed, Scale, Security: Orchestrating a Great Download Experience
sponsored by Limelight Networks, Inc.
WHITE PAPER: This white paper describes which systems, infrastructures, and processes can make your software available faster despite latency challenges. Learn how to optimize quick and efficient delivery of your files.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Limelight Networks, Inc.

Why CIOs Should Modernize their Contact Centers Now
sponsored by Genesys
WHITE PAPER: This TechTarget white paper is a must read for CIOs looking to justify the investment needed to modernize their contact center technology platform.
Posted: 06 Aug 2015 | Published: 31 Dec 2014

Genesys

Best Practices for Contact Center Routing
sponsored by Genesys
WHITE PAPER: This white paper provides a step by step guide, with use cases and examples, to help you build a flexible and effective contact center routing strategy.
Posted: 06 Aug 2015 | Published: 17 Sep 2014

Genesys

CRM Licensing and Pricing Guide
sponsored by Microsoft
WHITE PAPER: In this guide, you'll improve your understanding of how to license cloud-based CRM. Access now to learn more about user licenses and how to choose the services right for your organization.
Posted: 05 Aug 2015 | Published: 14 May 2015

Microsoft

The 2015 Guide to More Insightful Marketing
sponsored by Microsoft
WHITE PAPER: In this white paper, you'll learn how to enable your marketing team to seamlessly go from planning to execution to measure campaigns across multiple channels.
Posted: 05 Aug 2015 | Published: 17 Sep 2014

Microsoft

The Impact of Social Media on Sales Quota and Corporate Revenue
sponsored by Microsoft
WHITE PAPER: Is social media the new selling medium to reach today's more informed, busier buyer? This research report sheds light on the impact that social media has on sales teams' ability to meet revenue goals.
Posted: 05 Aug 2015 | Published: 01 Jul 2015

Microsoft

Making Targeted, Personalized and Timely Marketing Messages Deliver Value
sponsored by IBM
WHITE PAPER: This white paper addresses consumer insight challenges as well as today's market dynamics. Uncover quick, cost-effective methods for organizing and analyzing a wealth of consumer information while improving returns on marketing spend.
Posted: 05 Aug 2015 | Published: 31 Mar 2015

IBM

Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014

IBM

Acquire, Grow, and Retain Customers: The Business Imperative for Big Data and Analytics
sponsored by IBM
WHITE PAPER: This white paper presents strategies for gaining a holistic view of your customers with big data and analytics. Discover detailed approaches for effectively using these technologies as well as four beneficial outcomes.
Posted: 05 Aug 2015 | Published: 31 Dec 2013

IBM
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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