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| Business of Information Technology > Business Management > Best Practices > |
CRM Best Practices
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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?
CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise
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Optimizing the Application Testing of Your Siebel CRM Environment
| sponsored by Hewlett-Packard Company
WHITE PAPER:
This paper is based on a SearchSoftwareQuality.com presentation, "Optimizing the Application Testing of Your Siebel CRM Environment," sponsored by HP and Infosys.
Posted: 08 Oct 2008 | Published: 08 Oct 2008
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Voice of the Customer: Text Analytics for the Responsive Enterprise
| sponsored by IBM
WHITE PAPER:
VoC is an approach that can guide enterprises in meeting the spectrum of sales, marketing, customer support, brand and reputation management, product service design, and quality demands.
Posted: 08 Oct 2008 | Published: 08 Oct 2008
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The Profit-Minded Contact Center - Building an ROI Case for Customer Interaction Solutions in Financial Services.
| sponsored by Portrait Software
WHITE PAPER:
This whitepaper shows you how contact centers can deliver differentiated customer service, build more profitable customer relationships and demonstrate the ROI on customer interaction solutions.
Posted: 10 Sep 2008 | Published: 10 Sep 2008
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CRM for the Professional on the Go
| sponsored by BlackBerry
WHITE PAPER:
Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why.
Posted: 01 Sep 2008 | Published: 25 Dec 2006
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Why CRM? The Business Case for Customer Relationship Management
| sponsored by Oracle Corporation
WHITE PAPER:
This paper makes the case that companies that understand the strategic value of CRM technology to achieve dramatic increases in revenue, productivity, and customer satisfaction will have a significant lead on those who lag in the adoption of CRM.
Posted: 02 Mar 2007 | Published: 01 Jul 2006
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