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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
1 - 25 of 46 Matches Previous Page  |  Next Page
How to Maximize Revenue by Sending Targeted Promotions to Customers
sponsored by Infor CRM
WHITE PAPER: This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
Posted: 23 Oct 2009 | Published: 23 Oct 2009


Focusing on High-Tech Manufacturers
sponsored by Infor CRM
WHITE PAPER: This paper explores the idea that to effectively compete today and into the next generation, high-tech manufacturers must rethink their customer relationship management (CRM) strategies. Read on to learn the three strategies high-tech manufacturers must do if they want to be profitable tomorrow and in the years to come.
Posted: 23 Oct 2009 | Published: 23 Oct 2009


Next Generation Customer Focus: Strategies and Business Activities Necessary for World-Class Performance and Success
sponsored by Infor CRM
WEBCAST: This paper focuses on consumer products manufacturers and the strategy of customer-focused innovation, exploring NGM study questions and examines business areas where customer-focused innovation has potential to influence performance outcomes. Read on to learn how ways to effectively identify and satisfy customer demand.
Posted: 23 Oct 2009 | Premiered: 23 Oct 2009


Winning in Today's Environment: Six Imperatives for the Chief Sales Officer
sponsored by Oracle Corporation
WHITE PAPER: Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


7 Ways to Inspire Customer Loyalty with Voice of the Customer (VOC) Initiatives
sponsored by Vovici
WHITE PAPER: In the most challenging economic environment in generations, organizations are more focused than ever on retaining customers and maintaining existing revenue. Many businesses have put significant resources into implementing CEM and VOC programs. Read on to learn seven ways to inspire customer loyalty using these VOC initiatives.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


Customer Experience IQ Report
sponsored by Vovici
WHITE PAPER: The Customer Experience IQ (CEIQ) report identifies the six secrets of highly effective customer experience programs that every company can use to create true customer loyalty. Read this paper to learn which customer experience programs that organizations have implemented are most effective at driving customer loyalty.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


7 Habits of Highly Successful Surveys
sponsored by Vovici
WHITE PAPER: Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more!
Posted: 20 Oct 2009 | Published: 20 Oct 2009


The Technology of Innovation: Using CRM to Enable Customer-Centric Innovation
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: This white paper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools. It explains how businesses can use CRM to foster and implement customer-centric innovation, enhancing the customer experience.
Posted: 19 Oct 2009 | Published: 19 Oct 2009


How to Embrace CRM and Make it Succeed in Your Organization
sponsored by SYSPRO
WHITE PAPER: This White Paper shows you how the Customer Relationship has changed and what companies are doing to secure those customers.
Posted: 12 Oct 2009 | Published: 12 Oct 2009


Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace?
sponsored by Oracle Corporation
WHITE PAPER: According to the 2009 COLLOQUY Loyalty Marketing Census, while the average household is enrolled in 14.1 loyalty programs, they're only active in 6.2 programs. In fact, poorly implemented loyalty strategies can actually diminish customer loyalty. So what do you do? Find out in this new complimentary white paper by Peppers & Rogers Group and Oracle.
Posted: 02 Oct 2009 | Published: 02 Oct 2009


Relavis CRM: Exclusively for Lotus Notes
sponsored by Relavis Corporation
WHITE PAPER: CRM is all about sharing knowledge to drive more revenue and better support your customers. Relavis CRM will provide you with all the information you need to make the right decisions about your customers and prospects.
Posted: 16 Sep 2009 | Published: 16 Sep 2009


5 Best Practices for Smartphone Support: The Enterprise Guide to Smart Support for Smart Devices
sponsored by LogMeIn, Inc.
WHITE PAPER: This paper features real-world examples from US enterprises on how the benefits of keeping mobile devices functioning without interruption are felt on every level of business.
Posted: 16 Sep 2009 | Published: 16 Sep 2009


12 Tips to Assess Online Retail Readiness for the Holidays
sponsored by Gomez
WHITE PAPER: Overall Web performance - including availability, responsiveness and consistency - can have a huge impact on an online retailer's revenues, brand and customer satisfaction. Read this whitepaper to learn 12 tips to assess online retail readiness for the upcoming holiday season.
Posted: 15 Sep 2009 | Published: 15 Sep 2009


The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success
sponsored by Microsoft
WHITE PAPER: This white paper explains the importance of flexible software architecture, and how the right CRM solution can support and even advance an organization’s ability to evolve in lock-step with changes as they occur--enabling them to attain and maintain a competitive advantage.
Posted: 14 Sep 2009 | Published: 14 Sep 2009


The Leader in On-Demand Call Centers: Five9 Product Overview
sponsored by Five9
PRODUCT OVERVIEW: Five9 is the leader in on-demand call center products. Watch this overview to learn about all the products Five9 has to offer to help improve your call center operations and learn just how easy it is to use the many products available from Five9.
Posted: 11 Sep 2009 | Published: 11 Sep 2009


Award-Winning VoIP Provider Deploys Five9 in Profit Centers to Launch Marketing Campaigns
sponsored by Five9
CASE STUDY: Read case study to learn how Vonage selected the Five9 Virtual Call Center Suite to launch an ambitious campaign to win back over 70,000 customers. Read on to learn how Five9 Virtual Call Center Suite offers superior-quality VoIP, predictive dialer, inbound call capabilities, comprehensive management and customer tracking tools, and more.
Posted: 10 Sep 2009 | Published: 10 Sep 2009


Consultancy Deploys Productivity-Enhancing CRM Solution to Gain Competitive Advantage
sponsored by Microsoft
CASE STUDY: After an extensive search for a solution, Lure Executive Services chose to implement Microsoft Dynamics™ CRM Online.
Posted: 10 Sep 2009 | Published: 10 Sep 2009


Professional Basketball Team Expands Customer Base with Microsoft Dynamics CRM
sponsored by Microsoft
WEBCAST: This webcasts examines the trends, best practices, and competitive advantages of the customer-centric enterprise. Following the discussion with Martha Rogers, we find out how the Portland Trail Blazers have taken advantage of Microsoft Dynamics CRM to improve sales and grow their customer base.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention
sponsored by Infor CRM
EBOOK: In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on.
Posted: 09 Sep 2009 | Published: 09 Sep 2009


A Guide to Successful CRM Implementations
sponsored by Relavis Corporation
WHITE PAPER: Successful CRM implementations require 3 basic fundamentals - methodology, management, and continuous improvement. This white paper addresses key components of a CRM implementation methodology which will ensure success: Project Team Organization, Implementation Roadmap, Project Lifecycle, and Post-implementation Approach.
Posted: 08 Sep 2009 | Published: 08 Sep 2009


Multi-Channel Mayhem: Tapping the Customer Experience for Competitive Advantage
sponsored by SAS Institute Inc.
WEBCAST: This webcast focuses on results from compelling research that is focused on multi-channel customer management. This research will help marketers better manage the multi-channel customer experience and develop future strategies.
Posted: 20 Aug 2009 | Premiered: 20 Aug 2009


A Guide To CRM ROI
sponsored by Relavis Corporation
WHITE PAPER: The purpose of this paper is to provide a foundation for building, analyzing and interpreting a return on investment (ROI) model for your customer relationship management initiative.
Posted: 19 Aug 2009 | Published: 19 Aug 2009


Producing to Order: Discrete Manufacturers and Customer Demand
sponsored by SAP America Inc
WHITE PAPER: Find out how discrete manufacturers are becoming truly customer-centric by pursuing or planning a variety of initiatives, including the improvement of customer service and the closer integration of customers into product design. The greatest impact is expected from plans to implement demand-driven manufacturing.
Posted: 07 Aug 2009 | Published: 07 Aug 2009


Infor CRM Epiphany for Insurance
sponsored by Infor CRM
BROCHURE: The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business.
Posted: 28 Jul 2009 | Published: 28 Jul 2009


Infor CRM for Travel & Leisure
sponsored by Infor CRM
BROCHURE: Enterprising companies in travel and leisure are using Infor CRM for Travel and Leisure to create a continuous customer dialogue and deliver the highest impact offers at the moment of interaction across business units and channels.
Posted: 28 Jul 2009 | Published: 28 Jul 2009

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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 
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