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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
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CRM Evolves Towards Digital Customer Engagement
sponsored by ComputerWeekly.com
EGUIDE: This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
Posted: 23 Oct 2017 | Published: 23 Oct 2017

ComputerWeekly.com

8 Best Practices to Enhance Consumer Experience & Payment Processing
sponsored by Adyen
WHITE PAPER: Optimizing payments has become key for merchants. Consumers expect swift simplicity and convenience when shopping online or on mobile. Discover 8 best practices to enhance customer experience, and optimize payment processing. Plus, uncover 3 steps to help you move forward with your payment optimization.
Posted: 20 Oct 2017 | Published: 18 Oct 2017


10 Tips to Thrive in the Subscription Economy
sponsored by Adyen
WHITE PAPER: Learn 10 tips to thrive in the subscription economy so that you can improve customer experiences and discover a payment platform designed to help you optimize growth across online, in-app, and in-store channels.
Posted: 18 Oct 2017 | Published: 18 Oct 2017


The Customer Engagement Benefits of CRM Tools
sponsored by Microsoft
EGUIDE: In this expert e-guide, explore how Starbucks and Wal-Mart decided to shake up their customer engagement strategies, and the results of doing so. Then, uncover how CRM tools can improve much more than just customer engagement.
Posted: 17 Oct 2017 | Published: 16 Oct 2017

Microsoft

The CRM Market Today
sponsored by Microsoft
EGUIDE: In this e-guide, uncover how Microsoft is establishing new incentives and compensation strategies to better align field sales and channel partners, and how (and why) Microsoft is planning to focus its future on Dynamics 365, AI and digital transformation. Plus, learn how new CRM tools are revolutionizing engagement.
Posted: 16 Oct 2017 | Published: 16 Oct 2017

Microsoft

Exxel Outdoors Sees Triple Digit Mobile Growth
sponsored by BigCommerce
WHITE PAPER: Exxel Outdoors, a sports and outdoors company, faced a problem: The headache of managing various content and ecommerce systems was weighing on their small team. In this case study, learn how Exxel Outdoors was able to manage their sites effectively and grow their mobile brand with an ecommerce platform.
Posted: 13 Oct 2017 | Published: 13 Oct 2017

BigCommerce

Meet Your Future Power Consumer: Generation Z
sponsored by Adyen
WHITE PAPER: Millennials are in the midst of their professional careers and have a steady income, making them a key shopping demographic. But there's another group poised to cause the next big shift in how we shop (and buy): Enter Generation Z. Discover this future power consumer, and how to give them what they want.
Posted: 13 Oct 2017 | Published: 13 Oct 2017


2017 State Of Global Customer Service Report
sponsored by Microsoft
RESEARCH CONTENT: It's been a few years since the digitally empowered customer first sent customer expectations soaring. According to the Microsoft 2017 State ofGlobal Customer Service Report, 96% of respondents said customer service plays a role in their choice of and loyalty to a brand. Tap the global report here for more findings and trends.
Posted: 09 Oct 2017 | Published: 09 Oct 2017

Microsoft

Context Marketing for Dummies
sponsored by Sitecore
EBOOK: How does a marketer create a personalized customer experience for each customer? To remain relevant, you must rise to the challenges and opportunities offered by context marketing. Begin your journey to successful context marketing with this 5-chapter e-book.
Posted: 02 Oct 2017 | Published: 02 Oct 2017

Sitecore

Transform Your Business Digitally to Improve Customer Service and Experience
sponsored by Five9
EBOOK: In the digital age, your business is defined by technology ... and it wants to evolve. Learn about digital transformation as a construct of emerging cloud CRM platforms, cloud contact center and SaaS technologies. Uncover what technology is spurring digital transformation, the impacts of digital transformation, why it's important, and more.
Posted: 28 Sep 2017 | Published: 28 Sep 2017

Five9

Research Report Findings: Top 10 Current Customer Service Trends
sponsored by Genesys
RESEARCH CONTENT: In the age of the customer, consumers expect easy, effective, deeply personal service, and this is shaping customer service technology priorities. In this Forrester Research report, learn about the top 10 customer service trends to pay attention to in order to deliver customer service excellence.
Posted: 15 Sep 2017 | Published: 27 Jan 2017

Genesys

Tell a Great Brand Story to Connect to Consumers
sponsored by BrightSpot
WHITE PAPER: In today's world, consumers are always connected. They rely on multiple channels to get the information they want, when they want. Marketers need to evolve to stay competitive in this new consumer landscape. Learn best practices of successful brand storytelling and how technology can (and should) enable those best practices.
Posted: 31 Aug 2017 | Published: 31 Aug 2017

BrightSpot

10 Considerations for Moving Your Contact Center to the Cloud
sponsored by Genesys
EBOOK: Explore how to migrate your contact center to the cloud with confidence and uncover 10 essential considerations for selecting a trusted partner.
Posted: 31 Aug 2017 | Published: 31 Aug 2017

Genesys

Technology Roadmap for Omnichannel Customer Engagement
sponsored by Genesys
WHITE PAPER: Discover how to use a system of engagement approach to enable seamless omnichannel service across all channels and touchpoints, and uncover 4 steps to make your contact center operations omnichannel-ready.
Posted: 31 Aug 2017 | Published: 31 Aug 2017

Genesys

Should You Update or Abandon That ACD?
sponsored by Genesys
WHITE PAPER: Explore the potential benefits of VoIP vs. SIP. Find out how to improve contact center efficiency and break down silos between channels. Plus, learn how to migrate from legacy ACD systems to SIP to deliver seamless omnichannel customer experiences.
Posted: 30 Aug 2017 | Published: 30 Aug 2017

Genesys

Optimize Your Workforce for the Omnichannel Revolution
sponsored by Genesys
EBOOK: Learn how to create comprehensive omnichannel workforce management by optimizing planning, forecasting, and scheduling to help you orchestrate your customers' journey and improve overall experiences.
Posted: 30 Aug 2017 | Published: 30 Aug 2017

Genesys

Omnichannel is No Longer Optional
sponsored by Genesys
EBOOK: Find out how contact centers can create real-time visibility into all interaction types to build and enhance their omnichannel strategies and meet their customers wherever they are.
Posted: 30 Aug 2017 | Published: 30 Aug 2017

Genesys

Journey Mapping: An Outside-in Approach to Delivering Great Customer Experiences
sponsored by Genesys
EBOOK: As an essential part of executing your omnichannel strategy, learn how to map out the customer journey across multiple channels by breaking down silos to improve overall customer experiences and brand engagement.
Posted: 29 Aug 2017 | Published: 29 Aug 2017

Genesys

Engage with Customers in an Ultra-Connected Era
sponsored by Genesys
EBOOK: Find out how to use an integrated cloud-based contact center management system to orchestrate sound omni-channel strategies and deliver differentiated customer experiences. Learn how to make your contact center mobile and social media friendly and increase customer engagement.
Posted: 29 Aug 2017 | Published: 29 Aug 2017

Genesys

The 2017 SAP Hybris Consumer Insights Report: Thailand
sponsored by SAP Hybris
RESOURCE: Learn about the latest trends in customers' behavior in Thailand, from their expectations to the channels they seek out most, and uncover 5 ways to win customers' hearts.
Posted: 29 Aug 2017 | Published: 29 Aug 2017

SAP Hybris

The 2017 SAP Hybris Consumer Insights Report: Singapore
sponsored by SAP Hybris
RESOURCE: Learn about the latest trends in customers' behavior in Singapore, from their expectations to the channels they seek out most, and uncover 5 ways to win customers' hearts.
Posted: 29 Aug 2017 | Published: 29 Aug 2017

SAP Hybris

Contact Center Economics and the Cloud
sponsored by Genesys
EBOOK: In this e-book, explore the potential long-term cost benefits of moving your contact center to the cloud vs. staying on-premise by taking into account factors like company size and geographic location.
Posted: 28 Aug 2017 | Published: 28 Aug 2017

Genesys

Building the Business Case for Omnichannel
sponsored by Genesys
RESOURCE: Learn how to improve contact center efficiency and manage omnichannel strategies better for both self-service and assisted service channels. Plus, uncover 10 ways to quantify the omnichannel business case.
Posted: 28 Aug 2017 | Published: 28 Aug 2017

Genesys

10 Considerations for Moving Your Contact Center to the Cloud
sponsored by Genesys
EBOOK: Explore how to migrate your contact center to the cloud with confidence and uncover 10 essential considerations for selecting a trusted partner.
Posted: 28 Aug 2017 | Published: 28 Aug 2017

Genesys

2017 Consumer Insights Survey, Thailand
sponsored by SAP Hybris
RESEARCH CONTENT: Learn about the latest trends in customers' behavior in Thailand, from their expectations to the channels they seek out most, and uncover 5 ways to win customers' hearts.
Posted: 28 Aug 2017 | Published: 28 Aug 2017

SAP Hybris
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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