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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
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Secrets to Bolstering Customer Experience Management Strategies
sponsored by Oracle Corporation
EGUIDE: Access this expert e-guide to learn how a strong analytics program can boost customer loyalty by creating engaging personalized customer experiences for your organization. Read on to discover the critical role contact centers play in customer experience management. Uncover tips for optimizing your contact center.
Posted: 26 Mar 2015 | Published: 26 Mar 2015

Oracle Corporation

Data's Pivotal Role in Improving Customer Experience
sponsored by Oracle Corporation
EGUIDE: Access this expert e-guide to learn how you can improve your customer experience with quality customer data. Uncover 5 ways using data can lead to happier customers. Read on to see how companies like 7-Eleven, Walgreens, and Mazda have used cloud and mobile technology to boost customer loyalty and how this strategy could work for your business.
Posted: 25 Mar 2015 | Published: 25 Mar 2015

Oracle Corporation

Digital Experience on Cloud: Accelerating Speed-to-Market and Reducing Cost
sponsored by IBM
WEBCAST: Watch this exclusive webinar to learn more about how you can accelerate speed-to-market and reduce costs in your organization by using cloud technology. Discover how cloud technology can create exceptional user experiences by enabling easy agent access to customer records.
Posted: 24 Mar 2015 | Premiered: Dec 31, 2014

IBM

Omni-Channel Digital Experiences Made Easy
sponsored by IBM
WHITE PAPER: Learn how your organization can capitalize on the popularity of mobile devices by delivering multichannel web experiences to any smartphone or tablet. Access this exclusive white paper to discover how you can identify devices and direct web experience, and build responsive multichannel mobile experiences, with one software platform.
Posted: 24 Mar 2015 | Published: 31 Oct 2012

IBM

The central role of Content Management in Case Management
sponsored by IBM
WHITE PAPER: Learn more about how case management technologies can help you drive effective outcomes in 3 different kinds of knowledge work scenarios, and how a clear content management strategy underpins success in case management.
Posted: 22 Mar 2015 | Published: 22 Mar 2015

IBM

Get The Most Out Of Multichannel Marketing Automation Software
sponsored by Teradata
EGUIDE: Access this expert e-guide to learn more about how you can implement a seamless omni-channel communications system using automation to engage your customers across multiple touch points. Read on to get marketing automation software buying considerations
Posted: 20 Mar 2015 | Published: 20 Mar 2015

Teradata

The Business Value of CX: Deliver a Great Customer Experience
sponsored by Oracle Corporation
VIDEO: Watch this exclusive video to hear from Brian Curran, VP of customer experience strategy at Oracle. Listen as he gives an insightful overview of the complexities of customer experience, and learn how you can deliver outstanding experiences that fulfill customer desires, encourage loyalty, and boost revenue.
Posted: 19 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

The Business Value of CX: How to Keep Your Customers
sponsored by Oracle Corporation
VIDEO: Access this short video to hear from Vice President of customer experiences at Oracle, Brian Curran. Discover Brian's strategy for fostering sustainable growth through outstanding customer experiences and relationships. Watch more to learn how you can promote loyalty through customer empathy and connection.
Posted: 18 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Why Cloud-Based Customer Service Is So Essential Now
sponsored by Oracle Corporation
VIDEO: Access this short video to hear from Vice President of customer experience strategy at Oracle, Brian Curran, on the benefits of using cloud technology to improve customer experience. Watch as he emphasizes key point like agility, quick set up, flexibility, and hybrid capabilities that come with cloud technology.
Posted: 16 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Gartner Customer Strategies & Technologies Summit 2015
sponsored by Gartner
EVENT: Access this event brochure on the 2015 Gartner Customer Strategies & Technologies Summit on June 10-11 in London to find out more about this year's keynote speakers and presentations, along with information on three easy ways to register today.
Posted: 15 Mar 2015 | Published: 15 Mar 2015

Gartner

The Business Value of CX: Attracting New Customers
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from Brian Curran the VP of customer experience at Oracle to learn more about the fundamentals of attracting new customers and fostering loyalty through exceptional customer experiences.
Posted: 13 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Case Study: Q-See Improves Customer Service in the Cloud
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from chief customer care officer Barry Lieberman of Q-See and learn more about their unique customer service needs and how they were able to solve them using oracle products. Continue on to determine if this product could be right for your business.
Posted: 13 Mar 2015 | Premiered: 13 Mar 2015

Oracle Corporation

HOSTING Empowers Customers with Oracle Service Cloud
sponsored by Oracle Corporation
VIDEO: Access this video to learn more about HOSTING's needs and how they were able to create exceptional customer experiences with up-to-the minute data. Watch now to learn how HOSTING was able to improve upon their customer experiences by gathering data along every touch point with cloud technology.
Posted: 13 Mar 2015 | Premiered: 13 Mar 2015

Oracle Corporation

Seamless Service and Commerce Drives online conversions
sponsored by Oracle Corporation
WHITE PAPER: Access this exclusive white paper to learn more about seamless service and commerce, to drive your online sales through outstanding customer support. Read on to get 5 best practices for delivering seamless service and commerce.
Posted: 12 Mar 2015 | Published: 12 Mar 2015

Oracle Corporation

How Personalized, Compliant Service Boosts Loyalty and Avoids Liability
sponsored by Oracle Corporation
WHITE PAPER: Access this informative white paper to learn more about the complex relationship between compliance and personalization. Get 5 steps to boost loyalty and avoid liability.
Posted: 12 Mar 2015 | Published: 12 Mar 2015

Oracle Corporation

Field Service Management in the Cloud
sponsored by Oracle Corporation
WHITE PAPER: Explore this in-depth white paper to learn why the field service industry has been hesitant to adopt cloud technology. Find out more about the potential benefits associated with switching your on-premises systems to cloud solutions
Posted: 12 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Oracle Cobrowsing Competitive One-Pager
sponsored by Oracle Corporation
RESOURCE: How can you pick the visual sharing software that's right for your organization? In this concise fact sheet, browse through various component and features of popular visual sharing technologies including Oracle's Cobrowse, Salesforce, Kana, WebEx, and more to compare and contrast the specifics of each software.
Posted: 11 Mar 2015 | Published: 11 Mar 2015

Oracle Corporation

Top Questions to Ask Your Field Service Vendor
sponsored by Oracle Corporation
WHITE PAPER: Choosing the field service management solution is a critical choice for any organization. But how can you tell which features will complement your business strategy?Access this exclusive guide with questions to help you evaluate different service providers in 8 key areas.
Posted: 11 Mar 2015 | Published: 11 Mar 2015

Oracle Corporation

Perception and Reality: How Telecom Disappoints Customers
sponsored by Oracle Corporation
RESOURCE: In this informative fact sheet get raw numbers on the quality of customer service delivered by communications and telecom companies. Learn about comm companies' lackluster omni-channel service and how investing in improved products could be an opportunity for telecom companies to outpace other industries in customer service.
Posted: 11 Mar 2015 | Published: 11 Mar 2015

Oracle Corporation

How Tech Firms Must Use Customer Service for Conversions
sponsored by Oracle Corporation
RESOURCE: Access this brief infographic to learn more about how tech firms' customer service is falling behind. Read on to learn how tech firms measure up to other industries in customer service and discover strengths and opportunities for improvement within the tech industry.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

Customer Service for Customer Advocacy in Retail
sponsored by Oracle Corporation
RESOURCE: Access this brief infographic to learn more about how retailers are overestimating their customer service programs. See how retailer's customer service stacks up against other industries and learn about potential threats where competitors can outpace retailers in customer service.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

Why Manufacturing Firms Must Improve Customer Service
sponsored by Oracle Corporation
RESOURCE: Explore this brief infographic to measure manufacturing's success versus other industries in modern customer service implementations. Learn about manufacturing's strengths and weaknesses, and where there is room for manufacturers to come out ahead in customer service.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

How Finance Companies Lose Out With Bad Customer Service
sponsored by Oracle Corporation
RESOURCE: In this brief resource you can get a concise overview of state of customer service in the financial services industry with raw facts and figures. Learn about omni-channel service in the financial industry and see how financial services stack up against other industries in customer service capabilities.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

Top 10 Questions to Ask Your Cobrowse Vendor
sponsored by Oracle Corporation
WHITE PAPER: What do you need to know before selecting an online customer service option? Access this helpful white paper ot get 10 questions you should ask your Cobrowse vender to determine whether a web based customer service solution is right for you.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

The Art and Science of Delighting Customers
sponsored by Google
WHITE PAPER: This resource from Google for Work compiles a number of case studies that illuminate how technology is driving leadership in modern businesses including Thrillist Media Group, Trulia, and U.S. Cellular.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Google
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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