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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
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Join the Social Sales Revolution
sponsored by PGi
WHITE PAPER: New technology can be revolutionary in the right hands, but it can also deluge an under-skilled sales team. This guide explores the current state of customer relations, and offers a 5 step program to improving social sales techniques. Discover how to create honest, authentic relationships through better access to information.
Posted: 24 May 2015 | Published: 15 May 2015

PGi

Beyond ESB Architecture: How APIs Displace ESBs and SOA in the Enterprise
sponsored by Apigee
EBOOK: This informative eBook discusses the fundamental mismatch between modern applications and enterprise service bus (ESB) architecture. Read on to learn about the need for enterprises to move beyond ESBs with APIs in support of today's new generation of apps.
Posted: 22 May 2015 | Published: 22 May 2015

Apigee

Realizing the Value of Contextual Knowledge: Four Capabilities to Achieve Success
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can gain critical benefits for gains and productivity in the fields of customer service and cost reduction.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

Top Customer Service Trends – How are you positioned for 2015?
sponsored by Verint Systems
RESOURCE: Discover is your organization is keeping up with the top customer service trends of 2015 by exploring this visual report. Learn why many organizations are prioritizing digital channels and discover new areas for business investment.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

A Strategic Approach to Customer Engagement Optimization
sponsored by Verint Systems
WHITE PAPER: Access this white paper to learn how your organization can optimize your customer engagement over multiple channels, to gain benefits like increased customer loyalty, enhanced performance and revenue, reduced risk and operating costs, and more.
Posted: 21 May 2015 | Published: 31 Dec 2014

Verint Systems

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights
sponsored by IBM
WHITE PAPER: To learn more about how your organization can integrate VOC tools into your operations access this informative white paper. Learn how your business can boost customer satisfaction and drive sales with a greater knowledge of your customers' needs and wants.
Posted: 20 May 2015 | Published: 31 Dec 2014

IBM

Managing Enterprise Applications Workloads in the Cloud
sponsored by IBM
WHITE PAPER: Read this white paper to explore the different types of cloud engagements for application environments. Learn about the benefits and limitations the cloud involves, and the pain points faced when deploying ERP and CRM in cloud environments.
Posted: 20 May 2015 | Published: 20 May 2015

IBM

Acquire, Grow and Retain Customers: The Business Imperative for Big Data and Analytics
sponsored by IBM
RESOURCE: Big data and analytics are changing how you interact with your customers and are shaping customer expectations. Discover how your organization can rely on big data and analytics to improve customer relationship management strategies and learn 4 benefits of effectively using big data and analytics to guide customer interactions.
Posted: 19 May 2015 | Published: 31 Dec 2013

IBM

DMPs and CDPs and CRMs – Oh My!
sponsored by BlueConic
VIDEO: Access this webinar to hear from Cory Munchbach, Director of Product Marketing at BlueConic. Learn how customer data platforms can provide you with full access to your customers' information and enable your company to tackle specific roadblocks in the full utilization of your consumer data.
Posted: 18 May 2015 | Premiered: 30 Apr 2015

BlueConic

Start Using Always-on Optimization in Four Steps
sponsored by BlueConic
VIRTUAL SEMINAR: Learn how your organization can gain a competitive edge with accurate testing in this official webinar. Discover how 4 easy steps can bring you closer to optimizing your customer journey to drive sales and increase customer satisfaction.
Posted: 15 May 2015 | Premiered: 25 Mar 2015

BlueConic

4 Steps To a User-driven Marketing Strategy
sponsored by BlueConic
VIDEO: Access this in-depth webinar to discover a roadmap for creating or developing your user-driven marketing experience. In 4 easy steps learn how you can cater to your customer's needs to reap the benefits of a personalized marketing strategy.
Posted: 15 May 2015 | Premiered: 10 Feb 2015

BlueConic

From transactions to relationships: Connecting with a transitioning shopper
sponsored by IBM
WHITE PAPER: Access this exclusive white paper to learn how organizations are fostering relationships through customer experience to promote stickiness. Discover how your business can boost sales drive revenue with top notch customer service across media channels.
Posted: 13 May 2015 | Published: 31 May 2013

IBM

Maturity model: User-driven Marketing: Based on best practices from leading marketers over the last 4 years
sponsored by BlueConic
WHITE PAPER: Access this white paper to gain insight from organizations who have successfully implemented a user-driven marketing strategy. Discover the steps they took towards success and use their journeys as a benchmark for your current plans and developments.
Posted: 13 May 2015 | Published: 13 May 2015

BlueConic

Case Study: How Easy Taxi Delivered Better User Experiences
sponsored by HERE
WHITE PAPER: This brief case study presents map-related challenges faced by rideshare app companies and their customers. Discover features that enable these companies with a reliable mapping strategy, along with their inherent benefits
Posted: 13 May 2015 | Published: 13 May 2015

HERE

Shoppers Disrupted - Retailing through the noise
sponsored by IBM
WHITE PAPER: To discover what the "new normal" will look like in the world of retail IBM commissioned a study of over 11,000 respondents. To get the results of their report and examine major trends disrupting the retail landscape access this exclusive white paper.
Posted: 11 May 2015 | Published: 31 Jan 2015

IBM

Guiding the Customer Journey: Gain Brand Advantage from the Very First Click
sponsored by BlueConic
WHITE PAPER: Discover how you can guide the customer journey to gain brand advantage from the very first click.
Posted: 08 May 2015 | Published: 08 May 2015

BlueConic

All-In-One Contact Centers For Today's Customer Experience Initiatives
sponsored by Genesys
WHITE PAPER: This white paper examines the critical qualities today's organizations should look for in a contact center solution, including the tools and capabilities it should provide.
Posted: 06 May 2015 | Published: 06 May 2015

Genesys

The Three Game Changers of Mobile Customer Experience
sponsored by Genesys
WHITE PAPER: This white paper examines three "game changing" mobile developments that today's businesses can't afford to ignore if they want to make the most of mobile technology and effectively engage their current and potential customers.
Posted: 05 May 2015 | Published: 05 May 2015

Genesys

Get Back to a Personalized Customer Experience.
sponsored by Cisco Systems, Inc.
WHITE PAPER: Discover how your organization can increase customer satisfaction by aligning your services. Learn how a seamless personalized experience for customers can create loyalty and drive sales.
Posted: 05 May 2015 | Published: 05 May 2015

Cisco Systems, Inc.

5 Reasons To Make Pricing Guidance Part Of Your Quoting Solution
sponsored by Pros.
WHITE PAPER: Discover 5 reasons why your organization should enhance your quote process with pricing guidance technology.
Posted: 04 May 2015 | Published: 31 Dec 2014

Pros.

Know Your Customer Inside and Out: Building Integrated, Personalized Customer Relationships
sponsored by IBM
WHITE PAPER: Today's organizations are beginning to enhance personalization by including unstructured big data like social media posts. In this informative white paper, discover how previously unused customer information can help your organization deliver personalized experiences to create smarter business strategies.
Posted: 04 May 2015 | Published: 31 Mar 2015

IBM

5 Ways CPQ Keeps Your Sales Pipeline Moving
sponsored by Pros.
EBOOK: Access this exclusive e-book and discover the right strategy and tools for accelerating sales opportunities with 5 tips.
Posted: 28 Apr 2015 | Published: 31 Dec 2014

Pros.

Three Ways to Measure Address Quality
sponsored by Informatica
WHITE PAPER: In this informative white paper discover how your organization can shore up the health of your business intelligence, customer service, and data strategies by learning the top 3 indicators of address accuracy. Discover the benefits your business can receive by proactively correcting your address databases today.
Posted: 22 Apr 2015 | Published: 22 Apr 2015

Informatica

Data Culture in Software Development
sponsored by New Relic
RESEARCH CONTENT: 1/3 of companies reportedly lack the ability to measure and interpret which business strategies work and which ones don't - do you? In this survey report, discover how other organizations are using data to improve customer experience and software development. Plus, see how you stack up against the companies surveyed.
Posted: 22 Apr 2015 | Published: 22 Apr 2015

New Relic

The Travel Industry’s Journey to Customer Satisfaction
sponsored by Mashery
WHITE PAPER: This resource explores how good API management can enhance the customer experience across the travel industry, creating a seamless experience for customers while allowing companies to maintain control over their data.
Posted: 21 Apr 2015 | Published: 31 Jul 2014

Mashery
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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