CRM Best Practices White Papers ( Customer Relationship Management Best Practices ) Software Downloads, Definition and Webcasts

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May 21, 2013

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CRM Best Practices
ALSO CALLED: Customer Relationship Management Best Practices DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management, … Definition continues below.
CRM Best Practices Reports
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Overhauling a Legacy Contact Center: Starting Steps sponsored by Five9 EGUIDE: Overhauling legacy contact center technology is often costly and time-consuming, but it doesn't have to be. This expert e-guide offers advice on deciding when it's time to upgrade your contact center, making the business case for an overhaul, and important change management considerations. Posted: 10 May 2013 \| Published: 10 May 2013 TOPICS: Call Center Management \| Call Center Software \| Call Centers \| Contact Center Management \| Contact Centers \| Contact Management \| CRM \| CRM Best Practices \| CRM Software \| Legacy Applications Software

Cost-Saving Tips for Contact Centers sponsored by Five9 EGUIDE: For service organizations looking to cut costs, the contact center is the go-to department, seeing as it often has high staffing counts within the company. Check out this expert e-guide to learn how you can effectively identify opportunities and decrease spending in your contact center, without sacrificing customer experience. Posted: 10 May 2013 \| Published: 10 May 2013 TOPICS: Call Center Management \| Call Center Software \| Call Centers \| Contact Center Management \| Contact Center Software \| CRM \| CRM Best Practices \| Outsourcing

Integrating customer data for improved CRM sponsored by Infor EGUIDE: This expert e-guide provides an in-depth look at how to leverage social media, customer data and analytics to achieve a unified vision of your customer and better anticipate their needs. Posted: 09 May 2013 \| Published: 09 May 2013 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Satisfaction \| Social Networking \| Web 2.0 \| Web Analytics

Strategic insights for your social CRM strategy sponsored by Infor EGUIDE: This expert e-guide provides a comprehensive look at the challenges of defining a social media strategy for CRM, offers advice on choosing the right tools, and highlights how to train employees on new social media technologies. Posted: 08 May 2013 \| Published: 08 May 2013 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Customer Interaction Services \| Customer Loyalty \| Customer Service \| Social Networking \| Web 2.0

How to Send Zillions of Emails a Day sponsored by Message Systems WHITE PAPER: Many organizations send out millions of emails each day, but unless you manage your email efforts correctly, you might be draining resources and frustrating your customer base. This white paper counts down four tips to help you get it right. Posted: 08 May 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Email \| Email Management \| Email Marketing \| Email Software \| Messaging Software \| Spam

Customer Engagement in a Mobile World sponsored by Message Systems WHITE PAPER: This comprehensive white paper explores the state of customer-business interaction today, and outlines the capabilities and features of a "customer communication hub" – a way to unify customer interaction across a variety of modern channels, including social media and mobile. Posted: 06 May 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Service \| Mobile CRM \| Social Networking \| Web 2.0

Five Success Factors for CMS/Digital Marketing Success: the It Management Perspective sponsored by SiteCore WHITE PAPER: This resource counts down five IT-specific tips that will help you ensure your content management system (CMS) project is a success, allowing your organization to deliver a high-quality, dependable, and consistent user experience. Posted: 03 May 2013 \| Published: 31 Dec 2011 TOPICS: Content Delivery \| Content Management \| Content Management Systems \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| IT Best Practices \| IT Management \| Marketing \| Online Marketing \| Web Content Management

Top Six Strategies for CMS/Digital Marketing Success: The Developers Perspective sponsored by SiteCore WHITE PAPER: This resource counts down six strategic guidelines that will help you plan a dependable and developer-friendly content management system (CMS) project and deliver a consistent, high-quality user experience. Posted: 03 May 2013 \| Published: 31 Dec 2011 TOPICS: Application Development \| Content Delivery \| Content Management \| Content Management Systems \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Satisfaction \| Marketing \| Online Marketing \| User Experience \| Web Content Management

Architected for Personalization: How Sitecore's coupled architecture enables individualized web experiences sponsored by SiteCore WHITE PAPER: This resource examines the crucial role that content management systems (CMSs) play in delivering a personalized customer experience, and outlines key factors that your organization should consider in order to make the CMS selection process a success. Posted: 02 May 2013 \| Published: 31 Dec 2012 TOPICS: Contact Management \| Contact Management Software \| Content Delivery \| Content Management \| Content Management Systems \| CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| eCommerce \| Enterprise Content Management \| Enterprise Content Management Software \| Personalization \| Web Content Management

CMS selection drives customer experience: A guide for marketers & developers sponsored by SiteCore WHITE PAPER: Content management systems (CMSs) now play a critical role in delivering an excellent customer experience. This resource highlights the key criteria you should consider when selecting a CMS to ensure interoperability with the rest of your customer experience management tools. Posted: 02 May 2013 \| Published: 02 May 2013 TOPICS: Content Delivery \| Content Management \| Content Management Software \| Content Management Systems \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| eCommerce \| Enterprise Content Management \| Personalization \| Web Content Management

Infor Epiphany Social Commerce Solutions sponsored by Infor WHITE PAPER: This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships. Learn how this technology can help you achieve five main components of a successful CRM initiative. Posted: 01 May 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Social Networking \| Web 2.0

CRM and Social Media sponsored by Infor WHITE PAPER: Leveraging social media as part of your marketing strategy has obvious benefits, but you need the right strategy to experience all of them! This helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy. Posted: 01 May 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Social Networking

Oracle CRM Cloud Service: The New Standard for CRM sponsored by ORACLE APAC VIDEO: Tune into this short and informative video to learn more about how your business can eliminate falling short of sales goals. Give your employees the opportunity to provide more visibility and develop a new standard for customer relationship management (CRM.) Posted: 16 Apr 2013 \| Premiered: 16 Apr 2013 TOPICS: Cloud Computing \| Cloud Storage \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices

Oracle’s CRM Cloud Service Powers Innovation sponsored by ORACLE APAC VIDEO: Tune into this short video to learn more about how Oracle Fusion CRM provided the best reporting for iPhone, iPad and Outlook. It allows a representative to place a phone call to a person and asks if the case should be recorded. It provides agility and efficency that hasn't been available in the past. Posted: 16 Apr 2013 \| Premiered: 16 Apr 2013 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| Mobile CRM \| Mobile Device Management \| Social Computing \| Social Networking

Connect the Online Customer Experience with Oracle WebCenter Sites Presentation Transcript sponsored by Oracle Corporation PRESENTATION TRANSCRIPT: Most customers today interact with businesses on the web, so it's crucial that your organization's web presence meets their expectations. Read this presentation transcript from a webcast outlining the tools needed to help your business deliver an engaging, personalized online customer experience, starting with your web content management strategy. Posted: 15 Apr 2013 \| Published: 15 Apr 2013 TOPICS: Content Management \| Content Management Systems \| CRM \| CRM Best Practices \| CRM Services \| Customer Interaction Services \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Web Content Management

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans sponsored by WebTrends WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. Posted: 12 Apr 2013 \| Published: 12 Apr 2013 TOPICS: Advertising \| CRM \| CRM Analytics \| CRM Best Practices \| Customer Service \| Customer Service Best Practices \| Online Advertising \| Online Marketing \| Social Networking \| Web 2.0

Taking Control with Marketing Optimization sponsored by WebTrends WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies. Posted: 12 Apr 2013 \| Published: 12 Apr 2013 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Online Marketing \| Web 2.0 \| Web Content Management

Nine Real-World Results from Testing and Targeting sponsored by WebTrends WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales. Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors. Posted: 12 Apr 2013 \| Published: 12 Apr 2013 TOPICS: Content Management \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Satisfaction \| Online Advertising \| Online Marketing \| Web Authoring \| Web Content Management \| Web Development \| Web Site Design

Improve your response: HP Enterprise Cloud Services for SAP CRM Rapid Deployment Solutions sponsored by Hewlett-Packard Company PRODUCT OVERVIEW: In today's market, the most profitable businesses are those that have the agility and scalability required to respond to customer's changing needs. Their secret to success? The right CRM tools. Read on to learn about one pay-as-you-go CRM tool designed to provide you with all the key CRM features in a cost-effective package. Posted: 10 Apr 2013 \| Published: 10 Apr 2013 TOPICS: Cloud Computing \| Cloud CRM \| CRM \| CRM Best Practices \| CRM Hosting \| CRM Services \| SAP (Product)

Anticipate, engage and deliver exceptional web experiences sponsored by IBM WHITE PAPER: View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now. Posted: 09 Apr 2013 \| Published: 09 Apr 2013 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| Social Computing \| Social Networking

Sales Executive Strategy Brief sponsored by Oracle Corporation WHITE PAPER: In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience. Posted: 03 Apr 2013 \| Published: 25 Aug 2012 TOPICS: B2B \| CRM \| CRM Analytics \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Marketing \| Oracle (Product) \| Sales \| Sales and Marketing Software

Oracle’s CRM Cloud Service Powers Innovation sponsored by Oracle Corporation WEBCAST: Oracle customers, Breg, Key Energy Services, and iRobot describe how Oracle's CRM Cloud service powers innovation and drives their businesses forward. Posted: 03 Apr 2013 \| Premiered: Oct 25, 2012 TOPICS: Application Integration \| Cloud Computing \| Cloud CRM \| CRM \| CRM Best Practices \| CRM Services \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Oracle (Product) \| Sales \| Sales and Marketing Software \| Software as a Service

Video: Evolving to Social Intelligence sponsored by Hewlett-Packard Company VIDEO: This brief video offers insight into how traditional CRM and traditional intelligence prototype customers based on transactions, but leave out the important aspect of social intelligence. Find out how connecting social and enterprise intelligence will give you a more complete view of the customer. Posted: 02 Apr 2013 \| Premiered: 02 Apr 2013 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Data Management \| Customer Interaction Services \| Customer Loyalty \| Social Computing \| Social Networking \| Web 2.0

Creating Brand Advocates – Connected intelligence & Brand Advocates sponsored by Hewlett-Packard Company VIDEO: In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand. Posted: 01 Apr 2013 \| Premiered: 01 Apr 2013 TOPICS: Brand Loyalty \| Branding \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Social Networking \| Web 2.0

‘A Little Extra Service’ Raises Customer Satisfaction and Lowers Costs sponsored by Oracle Corporation UK Ltd WHITE PAPER: Customers today hate calling representatives on the phone - they want answers fast, online, and easy to access. Check out this white paper to learn how your company can go the extra mile in CRM to drive customer satisfaction and save money with initiatives in web self-service, live chat, email management, and more. Posted: 17 Apr 2013 \| Published: 17 Apr 2013 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Satisfaction \| Customer Self-Service \| Customer Service \| Customer Service Best Practices \| Oracle (Product) \| Web 2.0

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CRM BEST PRACTICES DEFINITION (continued): … salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth. Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and …

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