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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
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Customer Analytics in Action
sponsored by IBM
VIDEO: This brief video stresses the importance of engaging with your customers. Learn how to enable customer service with business analytics so they can be supportive through every step of the customer experience.
Posted: 04 Aug 2015 | Premiered: 04 Aug 2015

IBM

Case Study: How one Retailer Association Increased Sales and their Image
sponsored by IBM
CASE STUDY: This brief case study reveals what happened when a major player in the fashion retailer industry analyzed social conversations for a full year. Access this resource to discover how to similarly leverage social media analytics by noting key concepts that influence brand perception and purchase decisions.
Posted: 04 Aug 2015 | Published: 30 Sep 2014

IBM

Banks are Striking Gold in the Contact Center
sponsored by Calabrio, Inc.
WHITE PAPER: This resource details how banking contact centers can streamline operations and drive success by discovering the true nature of all customer conversations. Access this white paper to discover how your bank can utilize analytics software to extract the highest value out of your contact centers.
Posted: 04 Aug 2015 | Published: 04 Aug 2015

Calabrio, Inc.

The ABCs of Sales in the Modern Era
sponsored by Microsoft
WHITE PAPER: In this e-book, explore the issues facing sales today along with the changes and developments your sales teams need to understand to succeed in the modern market.
Posted: 03 Aug 2015 | Published: 03 Aug 2015

Microsoft

Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015

IBM

Transforming the Customer Activated Retailer with Big Data and Analytics
sponsored by IBM
VIDEO: This brief video takes you through the process of using big data and analytics to enable the customer-activated retailer. Learn advanced techniques that let you infuse big data and analytics to create the most personalized engagement.
Posted: 03 Aug 2015 | Premiered: 29 Jan 2014

IBM

Delivering a Smarter Shopping Experience with Predictive Analytics
sponsored by IBM
WHITE PAPER: This white paper demonstrates how predictive analytics allow organizations to leverage insights and apply practical usage across marketing and customer experience management functions. Access now and discover how to gain true competitive advantage.
Posted: 03 Aug 2015 | Published: 31 Mar 2011

IBM

Retain and Delight Your Customers by Applying Predictive Customer Intelligence
sponsored by IBM
WHITE PAPER: The following white paper presents methods for coordinated, optimized, and effective customer interactions. Learn how predictive analytics allows users to determine the best action for each particular customer.
Posted: 03 Aug 2015 | Published: 05 Jan 2015

IBM

Real-Time Actionable Insights Made Easy
sponsored by IBM
VIDEO: This brief video demonstrates how to tap into the stream of big data generated by customer devices and hit the geospatial jackpot. Learn how to analyze data in motion so that you can see where your prospects are going, what you should offer them, and when to reach out to them.
Posted: 03 Aug 2015 | Premiered: 18 Aug 2014

IBM

2015 Guide to Retail Technologies and Strategies
sponsored by IBM
WHITE PAPER: This guide highlights effective approaches for retailers to enhance online and digital customer interactions, as well as identify financially sound business models and growth initiatives. Discover three imperatives organizations must get right and the tools to help them get there.
Posted: 03 Aug 2015 | Published: 30 Jan 2015

IBM

Study: How to Enable CMOs with Digital Marketing Capabilities
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Learn how to enable these professionals, 74 percent of whom express intentions to improve their skills, by showing them how to build a robust digital marketing capability.
Posted: 03 Aug 2015 | Published: 31 Mar 2014

IBM

Case Study: Satisfied Customers Help Grow Auto Glass Business
sponsored by IBM
WHITE PAPER: This brief case study features Carglass® Belgium and its road to "customer delight". You, too, can analyze service-related issues in a way that increases customer satisfaction while delivering insight to the business quickly and reliably.
Posted: 30 Jul 2015 | Published: 30 Sep 2013

IBM

Deliver the Best Action with Predictive Customer Intelligence
sponsored by IBM
VIDEO: This brief video provides a window into applying predictive analytics to customer information. Find out how to deliver the best action to your front line so your audience will have the optimal customer experience.
Posted: 30 Jul 2015 | Premiered: 30 Jul 2015

IBM

The New Frontier for Personalized Customer Experience
sponsored by IBM
WHITE PAPER: It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.
Posted: 30 Jul 2015 | Published: 30 Jul 2015

IBM

Shoppers Disrupted: Retailing Through the Noise
sponsored by IBM
WHITE PAPER: Savvy technology-enabled customers are demanding what they want, when they want it and how they want it delivered. Access this executive report to understand the full potential of new technologies across the retail space.
Posted: 29 Jul 2015 | Published: 29 May 2015

IBM

Report Your Way to a Better Customer Relationship
sponsored by Solarwinds N-able
EBOOK: In this eBook you will discover why reports with a visual dashboard style graphic can quantify the value delivered to customers, building trust and creating value. Read now to put this strategy to work for your organization and creating lasting powerful customer relationships.
Posted: 29 Jul 2015 | Published: 28 Feb 2015

Solarwinds N-able

A Customer Engagement Strategy for Today's Multi-Channel Marketplace
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This resource explains why putting your customers at the heart of your contact center operations is essential in today's multi-channel marketplace. Read on to learn 5 values by which contact centers can begin to deliver next-generation engagement and drive tangible value for the business as a whole.
Posted: 24 Jul 2015 | Published: 24 Jul 2015

Interactive Intelligence, Inc.

Best Practices for Sales Development: Turning Leads into Opportunities
sponsored by Conversica
WHITE PAPER: This e-book presents real-world, proven strategies for connecting internet-age sales innovations with time-tested sales expertise. Read on to learn best practices for inbound qualifying and outbound prospecting; how to incorporate artificial intelligence into lead engagement; and more.
Posted: 24 Jul 2015 | Published: 30 Jun 2015

Conversica

How Omnichannel is Delivering on the Promise of Multichannel
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This report describes the handful of benefits an omnichannel approach provides in the call center versus that of multichannel. Access now to break down the definition of omnichannel as it is applied across various elements of contact center operation.
Posted: 23 Jul 2015 | Published: 15 Apr 2015

Interactive Intelligence, Inc.

Customer Experience Design: Optimising Systems for More Effective Customer Experience
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This research clearly identifies several opportunities for improvement in areas where the actual service experience for insurance customers is misaligned with their expectations. Access this white paper now to learn how you can make adjustments to cater to customer's actual experiences rather than perceived performance.
Posted: 23 Jul 2015 | Published: 31 Dec 2014

Interactive Intelligence, Inc.

Workforce Optimization and the Stellar Customer Experience
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: Studies show that 57% of your peers can relate improved customer experience to revenue/profit growth. This white paper is designed to help you understand what your customers expect from their experience, so read on and discover how leveraging workforce optimization tools can help deliver a positively memorable event for your audience.
Posted: 22 Jul 2015 | Published: 15 Apr 2015

Interactive Intelligence, Inc.

3.5 Billion Chinese Travelers. Just One Ticketing System
sponsored by Pivotal
VIDEO: Discover what system helped the largest railway system in the world effectively serve their ticketing needs by accessing this brief video infographic now. Learn how your organization can devise a similar strategy for ticketing and CRM success.
Posted: 20 Jul 2015 | Premiered: 28 Mar 2014

Pivotal

How New Technology is Changing the Way Marketing and Sales Interact With Leads
sponsored by Conversica
WHITE PAPER: In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.
Posted: 17 Jul 2015 | Published: 17 Sep 2014

Conversica

When Hot Leads Go Cold: Three Pitfalls to Avoid
sponsored by Conversica
WHITE PAPER: This resource discusses 3 common pitfalls that render sales reps ineffective in truly engaging customers. Read on to learn what your business needs to do to avoid missing critical sales opportunities due to outdated strategies.
Posted: 17 Jul 2015 | Published: 28 May 2015

Conversica

Delivering to the Broadcast Quality Generation
sponsored by Limelight Networks, Inc.
WHITE PAPER: This white paper covers the impact of technologically savvy young adults on digital content publishing. Access now and discover details on what companies need to radically change in order to meet new demands for immediacy.
Posted: 04 Aug 2015 | Published: 03 Aug 2015

Limelight Networks, Inc.
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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