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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best PracticesReports
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Keep Costs Down and Service Levels Up with Cross-Channel Workforce Management
sponsored by Genesys
WHITE PAPER: A modern Workforce Management (WFM) solution enables organizations to better manage the customer journey across touchpoints, resulting in better customer experiences along the way.Download this tip sheet to learn how a WFM solution can support your cross-channel customer experiences while meeting SLAs and managing operating costs.
Posted: 29 Oct 2014 | Published: 29 Oct 2014

Genesys

4 Steps for Success: Platform Strategies for Agility, Flexibility and Scale
sponsored by Twilio
WEBCAST: This informative webcast dives into the world of the modern contact center. View now to find 4 essential steps for CRM success, and help build an agile, flexible, scalable contact infrastructure. Discover what one platform has to offer, and if a solution like this one could help catapult your CRM strategy into the future.
Posted: 28 Oct 2014 | Premiered: Oct 28, 2014


Manage The Cross-Touchpoint Customer Journey
sponsored by Genesys
ANALYST REPORT: Customer Experience and eBusiness executives must shift their approach from optimizing individual touchpoints to identifying high-value cross-touchpoint tasks -- and then designing touchpoints that support those tasks, rather than acting in isolation. Read this Forrester report to learn the 3 rules of implementing cross-touchpoint experiences.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

The Hidden Secret to Great Customer Experience Scores
sponsored by Genesys
WHITE PAPER: This white paper shows you how to turn these touchpoints, which too often negatively impact CX, into your competitive advantage. Learn the secrets of managing the entire customer journey and you'll be able to increase efficiency and boost your customer scores.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

Three Benefits You Gain by Managing the Customer Journey
sponsored by Genesys
WHITE PAPER: This white paper discusses: Benefits of focusing on customer experience and customer journey, how you can overcome roadblocks to delivering great CX, and keys to success.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

BEST PRACTICES FOR CREATING QUOTA-BUSTING SALES REPS
sponsored by Oracle Corporation
EGUIDE: This expert e-guide pinpoints some best practices for sales representatives to help bolster performance and drive overall business success.
Posted: 22 Oct 2014 | Published: 22 Oct 2014

Oracle Corporation

The Agile Call Center: A New Approach to Customer Service
sponsored by Twilio
WHITE PAPER: What approach will allow you to deliver the caliber of customer experience necessary to win in increasingly competitive markets? View this whitepaper now to discover the concept of the "agile contact center", and how the power of software and the cloud is enabling businesses to operate in completely new ways.
Posted: 21 Oct 2014 | Published: 21 Oct 2014


4 Key factors in building a UC and Collaboration Infrastructure
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Virtual face time with customers theoretically means organizations can cut T&E budgets while keeping the wheels of commerce turning. But savvy IT decision makers know this is just half the story. The real power of UC&C isn't tactical; it's strategic.
Posted: 13 Oct 2014 | Published: 13 Oct 2014

Dell, Inc. and Intel®

Take Advantage of Multi-Channel to Improve CEM
sponsored by Five9
EGUIDE: In this expert e-guide, explore the benefits and business drivers of integrating your data across all channels. Discover what tools and strategies you'll need to achieve a truly integrated, cross-channel customer experience.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

Five9

Healthcare Company Maximizes Agent Performance & Revenue with Speech Analytics
sponsored by Genesys
CASE STUDY: Healthcare Revenue Recovery Group (HRRG), one of the largest suppliers of outsourced healthcare professional staffing, needed a more cost-effective systematic way to monitor and assess agent performance. View this case study now to discover what systems HRRG implemented to maximize their contact center efficiency.
Posted: 09 Oct 2014 | Published: 09 Oct 2014

Genesys

Swedbank Assures Customer Service Level with Workforce Optimization
sponsored by Genesys
CASE STUDY: As Sweden's biggest bank, Swedbank stays out in front by responding smartly to changing consumer lifestyles. Download this success story to learn how Swedbank leverage a Workforce Optimization solution to meet demands.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Genesys

Know every customer. Shape every customer experience
sponsored by Sitecore
WHITE PAPER: Check out the following brochure to uncover a customer experience management platform that has been designed to deal with the 8 main sections of commerce. Read on to learn how to deliver a better, personalized experience, improve marketing performance, satisfaction, and more.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Sitecore

Lessons from the Leading Edge of Customer Experience Management
sponsored by SAS
WHITE PAPER: Find out what you should know about providing a high quality customer experience across all channels.
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

WCM's Role in Improving Customer Experiences
sponsored by Rackspace
EGUIDE: The following expert e-guide, explore key topics to consider when refocusing web content management strategies to better meet customer expectations. Additionally, learn how integrating WCM with CRM tools can lead to a more targeted customer experience.
Posted: 18 Sep 2014 | Published: 18 Sep 2014

Rackspace

Real-Life Examples of Dynamic Case Management in Action
sponsored by IBM
EBOOK: Dynamic case management (DCM) is helping countless organizations across various industries. By personalizing and catering each request, companies are more agile and adaptive. This expert resource discusses real-world examples of businesses that have implemented and are enjoying DCM.
Posted: 18 Sep 2014 | Published: 18 Sep 2014

IBM

The Business Value of Creating Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: A digital experience platform enables a company to define and deliver consistent cross-channel experiences via the growing number of digital customer touch points to customers, partners, and employees. IDC recently undertook a Business Value ROI study to assess the economic impact of moving away from a homegrown solution.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

IBM

Cloud-Based Agent Performance Optimization Applications: The Last Great Shift to the Cloud
sponsored by Genesys
WHITE PAPER: Cloud deployment has become the preferred method for companies sourcing their CRM and contact center applications for inbound and outbound contact handling. This Market Insight examines the prospects for these applications and discusses when it might be appropriate for contact centers to complete the move into the cloud with hosted APO.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

Gartner Report: Predicts 2014: Customer Support and the Engaged Enterprise
sponsored by Genesys
WHITE PAPER: As customer experience is being elevated to a top-executive commitment, the customer engagement center/contact center is uniquely positioned to be at the epicenter of the customer experience revolution. Get this research note on Gartner predictions for 2014 and beyond.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

7 Drivers for Buying an Integrated Contact Center Suite
sponsored by Genesys
WHITE PAPER: 45% of customers reporting that better service options would have made a difference in their decision to switch away from a company. View this whitepaper now to discover 7 top tips on how to modernize, streamline, and simplify your contact center to keep up with customer expectations.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

Critical Capabilities for Contact Center Infrastructure
sponsored by Genesys
ANALYST REPORT: Contact center infrastructure evaluations remain technically complex processes. If you are looking to select the contact center platform right for your specific requirements and deliver sustainable competitive customer experiences, this report is a must read.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

Webcast-Why Exceptional Digital Experiences are critical in achieving competitive advantage
sponsored by IBM
WEBCAST: Attend the following webcast to see what it takes to deliver a rich and engaging digital experience, improve website and app stickiness, and ultimately, create a positive brand association and position of authority in the market place.
Posted: 16 Sep 2014 | Premiered: Sep 16, 2014

IBM

Webcast -The Business Value of Creating Exceptional Digital Experiences-Findings from IDC
sponsored by IBM
WEBCAST: Tune into the following webcast to hear from Melissa Webster, Program Vice President of Content and Digital Media Technologies for IDC and Anthony Fiorot, WW Portals and Digital Experience Solution Sales Leader for IBM Software Group as they review the findings of IDC's recent analytical report on delivering exceptional customer experiences.
Posted: 16 Sep 2014 | Premiered: Sep 16, 2014

IBM

Achieve Exceptional Digital Experience and Marketing Optimization
sponsored by IBM
WHITE PAPER: As the world becomes more connected through the Web, it is becoming increasingly vital that businesses know how to engage customers by delivering personalized customer experiences. So in short, how do you do it and what technology do you need to get you there? Check out this white paper to find out now.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

IBM

Exceptional Customer Experiences: One Platform for Every Communication Channel
sponsored by IBM
VIDEO: The following video demo highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. Additionally, this demo explores new features coming in the platform such as renditions, new integrations, and more.
Posted: 16 Sep 2014 | Premiered: 16 Sep 2014

IBM

Contact Center Modernization: A Cloud-Based Approach Delivers Clear Value for Mid-Size Organizations
sponsored by Genesys
WHITE PAPER: Cloud-based solutions can be tightly integrated with other applications, ensuring that all points of contact work together to deliver a truly differentiating customer experience. This whitepaper outlines the benefits of moving to a cloud-based contact center model.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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