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Email Marketing

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ALSO CALLED: Transactional e-Mail, E-mail Marketing, Transactional Email, Direct Email Marketing, Direct E-mail Marketing
DEFINITION: Direct email marketing is a format for email-based campaigns in which standalone advertisementsare sent to a targeted list of recipients. The messages, which may be text, HTML, or rich media, look likeWeb-based ads rather than typical email messages. A number of elements make direct email marketingdifferent from spam or other less sophisticated email campaigns. For example, the sender may use customer  … 
Definition continues below.
Email Marketing Reports
19 Matches
Case Study: Simplifying Social Media Compliance
sponsored by Smarsh
CASE STUDY: In this white paper, learn how Securities America was able to avoid potential compliance issues with adopting social media using a cloud-based compliance and archiving platform.
Posted: 02 Oct 2015 | Published: 31 Dec 2014


Tips for Creating Smarter, More Effective Email Marketing
sponsored by Harte Hanks
RESOURCE: For many marketers email remains one of the most powerful marketing tools avaialble. When used correctly, it can have a huge impact on your ROI and drive sales. This blog post outlines how marketers can use email more effectively. Read now to discover how you can create a stronger, smarter email campaign with 4 strategic tips.
Posted: 16 Sep 2015 | Published: 31 Aug 2015

Harte Hanks

Interactive Marketing eBook: It’s all about the Journey
sponsored by SearchCRM
EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
Posted: 06 May 2011 | Published: 06 May 2011


Top 5 Reasons You Should Dump Your In-House Email Infrastructure
sponsored by Message Bus
EGUIDE: Access this expert e-guide to find 5 reasons why you should dump your in-house email infrastructure.
Posted: 18 Feb 2015 | Published: 18 Feb 2015

Message Bus

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015


Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015


Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014


The Master List of Email Delivery Terminology
sponsored by Dyn
WHITE PAPER: Email may seem simple – create content and send to your list – but there are many elements that go into a good email program. The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own program.
Posted: 07 Jan 2014 | Published: 31 Dec 2013


Driving Revenue Through CRM Integration
sponsored by Marketo
WHITE PAPER: In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
Posted: 27 Jun 2013 | Published: 27 Jun 2013


CallPro CRM e-marketing features
sponsored by CallPro CRM
WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
Posted: 27 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing
sponsored by Infor CRM
VIDEO: This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012

Infor CRM

Managing the Challenges of Email Marketing
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Email Marketing Goes Social
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Read this paper to get tips about how to best implement a successful social email marketing campaign.
Posted: 26 Nov 2008 | Published: 26 Nov 2008

Silverpop Systems Inc. an IBM Company

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages
sponsored by Bronto Software
WHITE PAPER: A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Engaging Your Subscribers Using Interactive Media in Email
sponsored by Bronto Software
WHITE PAPER: This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004

Silverpop Systems Inc. an IBM Company

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: 08 Aug 2008 | Published: 01 Jan 2006

Silverpop Systems Inc. an IBM Company

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc. an IBM Company
19 Matches
EMAIL MARKETING DEFINITION (continued): …  segmentationtechniques to ensure that the message is appropriate for the group it's sent to, and use personalization techniques sothe recipient is addressed as an individual.In contrast to the bombardment approach of spam, the concept behind direct email marketing isthat it makes more sense to send attractive, professional, and compelling ads to a smaller group ofrecipients that might actually be interested in receiving such messages. Direct email marketing isgenerally permission-based opt-inemail, rather than unsolicited commercial email (UCE).Direct email marketing messages often include mechanisms … 

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