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Email Marketing

-- 13 Vendor Reports | 4 Products

ALSO CALLED: Transactional e-Mail, E-mail Marketing, Transactional Email, Direct Email Marketing, and Direct E-mail Marketing
DEFINITION: Transactional e-mail is a type of Web-based marketing in which e-mail recipients can buy goods and services directly from an e-mail message, without being redirected to the retailer's Web site. According to proponents, transactional e-mail leads to significantly higher conversion rates - the ratio of shoppers to buyers, which goes up when the former is converted to the latter - than regular e-mail  … 
Definition continues below.
Recent Vendor Reports on Email Marketing
How Not to Be a Spammer - The Truth about E-Mail Marketing
sponsored by Cisco Systems, Inc.
WHITE PAPER: E-mail can also be tagged as spam when it is sent to spam traps (unused addresses that ISPs maintain just for this purpose).
Posted: 22 Feb 2008 | Published: 01 Jan 2007
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10 Ways to Improve B2B Email Deliverability and Effectiveness
sponsored by Vtrenz, Inc
WHITE PAPER: Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: 23 Jan 2008 | Published: 01 Jan 2008
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Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing
sponsored by Vtrenz, Inc
SOFTWARE LISTING: Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.
Posted: 16 Jan 2008 | Published: 01 Jan 2007
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Email Marketing Intelligence
sponsored by Listrak
SOFTWARE LISTING: Email marketing is the most cost-effective marketing channel available today as it allows you to communicate with all of your contacts instantaneously in a non-evasive manner that customers prefer.
Posted: 15 Jan 2008 | Published: 15 Jan 2008
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Dynamic Content Strategy Guide: Five Essential Email Campaigns
sponsored by Listrak
WHITE PAPER: Dynamic content allows you to get to know your customers and subscribers on an intimate level, strengthening your relationships and increasing brand loyalty.
Posted: 07 Jan 2008 | Published: 26 Sep 2007
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The Deliverability Top Ten
sponsored by ExactTarget
PRODUCT LITERATURE:Here are the top 10 reasons for using ExactTarget solutions.
Posted: 29 Aug 2004 | Published: 01 Aug 2004
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Encylopaedia Britannica Taps ExactTarget to Improve Deliverability and Results of Email
sponsored by ExactTarget
PRESS RELEASE:Encyclopaedia Britannica, selected ExactTarget's on-demand email solutions to improve the deliverability and results of its newsletters and Britannica Store emails sent to 600,000 opted-in online subscribers and others on its proprietary email list.
Posted: 29 Aug 2004 | Published: 28 Jun 2004
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ExactTarget Earns Strong Ranking in Email Marketing Report Conducted by Independent Research Firm
sponsored by ExactTarget
PRESS RELEASE:ExactTarget, a rapidly-growing developer of on-demand email software solutions, today announced that the company made its debut in the Forrester report of The Best Email Marketing Services Providers, released June 30, 2004.
Posted: 29 Aug 2004 | Published: 30 Jun 2004
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The Scotts Company Sends Custom Lawn Care & Gardening Advice to 750,000 Customers via ExactTarget
sponsored by ExactTarget
PRESS RELEASE:The Scotts Company is using ExactTarget's web-based person-to-person email marketing software to power a unique program delivering customized lawn and garden care advice into the email boxes of nearly 750,000 customers.
Posted: 29 Aug 2004 | Published: 09 Mar 2004
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EMAIL MARKETING DEFINITION (continued): …  marketing approaches. A number of different transactional e-mail products are available, from Cybuy, Radical Communication, and EActive, among others.

The transactional e-mail retail experience is easier, and minimizes the tasks involved in online shopping. Within the body of the message, an e-mail recipient can view merchandise, select items, and submit an order. Typically, the e-mail messages contain windows that change to display different products when the recipient clicks listed items. A message assuring the customer of the security of the transaction, and an order form are displayed when … 
Email Marketing definition sponsored by SearchNetworking.com, powered by WhatIs.com an online computer dictionary

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