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| Nov 21, 2009 |
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Business of Information Technology >
Business Processes >
Marketing >
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DEFINITION: Digital signage, also called dynamic signage, is a specialized form of slivercasting inwhich video or multimediacontent is displayed in public places for informational or advertising purposes. A digital signusually consists of a computer or playback device connected to a large, bright digital screen suchas an LCD orplasma display.Digital signage is used in department stores, schools, libraries, office
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Definition continues below.
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Advertising Reports
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4 Matches
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Targeted Interactive Advertising: A Killer Revenue App
sponsored by Alcatel-Lucent
VIDEO:
Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.
Posted: 20 Nov 2009 | Premiered: 20 Nov 2009
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Demo: Personalized content and Advertising
sponsored by Alcatel-Lucent
VIDEO:
Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
Posted: 20 Nov 2009 | Premiered: 20 Nov 2009
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Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
CASE STUDY:
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Posted: 09 Oct 2009 | Published: 09 Oct 2009
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Brand Management - Leveraging the Power of Integrated Marketing
sponsored by SAP America Inc
WHITE PAPER:
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
Posted: 01 Feb 2008 | Published: 01 Feb 2008
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ADVERTISING DEFINITION (continued): … buildings, medicalfacilities, airports, train and bus stations, banks, auto dealerships and other public venues. Ifthe display is connected to a computer, the data on the screen can be updated in realtime by means of an Internet or proprietary network connection. Data transmission and storageare streamlined by compression tominimize file size. The system can employ multiple screens if an extra-large display isdesired.There are several advantages to the use of digital signs instead of paper signs. Digital signscan be updated at will by remote control while paper signs require individual replacement … |
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