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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
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Managing the Customer Experience
sponsored by SearchCRM
VIRTUAL ENVIRONMENT: This classroom examines tips for using social media to improve the customer experience, how e-commerce and content management systems contribute to a positive customer experience, advice on formulating an effective CEM strategy and CEM and social media analytics technology.
Posted: 02 Oct 2013 | Premiered: 02 Oct 2013


Microsoft Dynamics CRM For Government
sponsored by
ANALYST REPORT: Analyst group, Nucleus research assesses the business benefits achieved by government organisations deploying Microsoft Dynamics CRM.
Posted: 01 Oct 2013 | Published: 01 Oct 2013

Harnessing Social Media to Boost the Bottom Line
sponsored by SearchCRM
EBOOK: Launching a social CRM strategy? It's a good idea, but be careful not to overdo it. Get the keys to effective social CRM.
Posted: 29 Aug 2013 | Published: 29 Aug 2013


3-2-1 Contact: The Call Center in a Multichannel World
sponsored by SearchCRM
EGUIDE: There's no ignoring it - the role of the contact center is drastically changing, and your agents need the tools to keep up with increasing customer demands. In this expert e-guide, explore how you can modernize the tools in your contact center to empower agents to meet the constantly shifting demands of customers.
Posted: 28 Aug 2013 | Published: 28 Aug 2013


Call Center Tips: Bridging the CEM Chasm
sponsored by SearchCRM
EGUIDE: Check out this expert e-guide with advice from Forrester analyst Art Schoeller, as he explores how to harness social media channels in your call center via an "outside-in" strategy. Read now to learn how to reach all customer touchpoints and achieve 100% visibility into your end-to-end customer interactions.
Posted: 26 Aug 2013 | Published: 26 Aug 2013


How Satisfied Are Your Customers?
sponsored by IBM
WHITE PAPER: This brief resource provides statistics and other insights that explain why it's more important than ever to provide excellent customer service and experiences. Read on to learn more.
Posted: 11 Nov 2013 | Published: 11 Nov 2013


8 Steps to a Better Social Media Strategy
sponsored by Oracle Corporation
WHITE PAPER: The following white paper discusses how to successfully create and implement a strategy to manage your social media mix and at the same time, create a fluid online communication outlet.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

IBM Watson Engagement Advisor
sponsored by IBM
WHITE PAPER: The following white paper outlines the recent change in the consumer market and how to ensure that you are delivering the best customer service.
Posted: 01 Nov 2013 | Published: 01 Nov 2013


IBM Marketing Performance Analytics
sponsored by IBM
WHITE PAPER: The following white paper discloses a sure-fire way to track and analyse performance across an infinitely expanding number of channels and campaigns.
Posted: 31 Oct 2013 | Published: 31 Oct 2013


Where have all my marketing investments gone?
sponsored by IBM
WHITE PAPER: The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures.
Posted: 31 Oct 2013 | Published: 31 Oct 2013


Today's customer service starts with mobile, social consciousness
sponsored by SearchBusinessAnalytics
EZINE: A company's social consciousness, or multichannel awareness, can help it improve customer relationships and the bottom line – in this issue of Business Information.
Posted: 25 Oct 2013 | Published: 25 Oct 2013


BI Checkmate: Outmaneuver Competition with BI and Strategy
sponsored by SAP America, Inc.
WHITE PAPER: Find out how BI can help your midsize company ahead of the competition and how you can choose the right BI product from the right vendor.
Posted: 16 Oct 2013 | Published: 16 Oct 2013

SAP America, Inc.

6 Hidden Secrets to Offering Exceptional Customer Service
sponsored by
WHITE PAPER: The ability to provide exceptional customer service has quickly become a business differentiator. This resource counts down six secrets to customer service success – read on to learn more now.
Posted: 10 Oct 2013 | Published: 10 Oct 2013

Go beyond the surface: User Experience Design At A Glance
sponsored by Hewlett-Packard Company
WHITE PAPER: This brief resource explains how User Experience Design services can deliver strategic business value by enabling your organization to increase sales and conversions, improve customer retention, build brand trust, and more.
Posted: 08 Oct 2013 | Published: 30 Jun 2013

Hewlett-Packard Company

Proactive Customer Engagement
sponsored by Genesys-Angel
WHITE PAPER: In this research report from the Yankee Group, explore how to achieve successful customer engagement management across the entire customer lifecycle by leveraging the right tools and integrating communication channels.
Posted: 30 Sep 2013 | Published: 31 Jul 2013


How to Put Customers at the Center of Your Business
sponsored by IBM
WEBCAST: In this webcast, hear from Constellation Research principal analyst and CEO Ray Wang as he explores how to put customers at the center of your business. Learn how to make sure your customers stay loyal in a fiercely competitive marketplace.
Posted: 18 Sep 2013 | Premiered: Sep 18, 2013


ESRI Ensures a Single, Seamless Conversation with Customers Across All Channels
sponsored by Genesys
CASE STUDY: This case study reveals how Esri, a leading provider of GIS mapping software, redesigned the overall customer service experience in order to better support changing customer demands and improve interactions across all channels.
Posted: 16 Sep 2013 | Published: 28 Feb 2013


UPMC Health Plan Optimizes Customer Conversations to Ensure Service Excellence
sponsored by Genesys
CASE STUDY: Consult this case study today to learn how UPMC Health Plan developed an innovative customer service strategy that provided consistent, personal customer experiences, enabled constant service improvements, and more.
Posted: 16 Sep 2013 | Published: 16 Sep 2013


ICBC Builds Cutting-edge Contact Center as Part of their Customer-Centric Strategy
sponsored by Genesys
CASE STUDY: This case study reveals how Canadian insurer ICBC built a flexible, cutting-edge contact center as a key part of its customer-centric strategy, enabling the company to improve routing flexibility, increase customer satisfaction, and more.
Posted: 13 Sep 2013 | Published: 31 Dec 2012


Improve data quality: The power of crowdsourcing
sponsored by CrowdFlower, Inc.
WHITE PAPER: This resource examines how improving data quality leads to marketing and selling success, and introduces a crowdsourcing strategy that can help you get there.
Posted: 11 Sep 2013 | Published: 12 Jun 2013

CrowdFlower, Inc.

Webcast: Unlocking New Insights and Opportunities with Big Data
sponsored by IBM
WEBCAST: In this exclusive webcast, learn how you can use big data to create new business value, maintain relevance, and achieve greater operational efficiency.
Posted: 05 Sep 2013 | Premiered: Aug 19, 2013


Loss from Legacy Call Center Infrastructure
sponsored by Genesys
WHITE PAPER: Is your legacy call center infrastructure limiting your organization's ability to increase efficiencies, reduce costs, and raise productivity? What's the true cost of a legacy call center? Answer these questions now by consulting this exclusive infographic.
Posted: 04 Sep 2013 | Published: 04 Sep 2013


5 Ways to Optimize Your Workforce for Customer Contact in a Social Marketplace
sponsored by Aspect
WHITE PAPER: This white paper discusses how workforce, quality and performance management capabilities provide practical business processes and tools for effective staffing, monitoring, reporting, evaluation and coaching.
Posted: 29 Aug 2013 | Published: 29 Aug 2013


Building CEM Expertise for Business Value
sponsored by Genesys
EGUIDE: In this expert e-guide, discover why the contact center should play a more pivotal role in customer experience management, and learn how to merge siloed processes to create a more cohesive customer experience.
Posted: 26 Aug 2013 | Published: 26 Aug 2013


Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012

Limelight Networks, Inc.
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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