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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Case Study: Creating a Sales Culture Focused on Standards and Efficiency
sponsored by Oracle Corporation
VIDEO: Learn how Kronos is using Oracle CPQ Cloud to shorten sales cycles, win opportunities, and save millions. Discover how their sales processes went from the wild west to a culture focused on standards and efficiency.
Posted: 05 May 2016 | Premiered: 04 Mar 2015

Oracle Corporation

Microsoft Dynamics CRM: Comparing 2016 to 2015
sponsored by TechData Corporation
WHITE PAPER: What are the latest features in Microsoft Dynamics CRM to help you deliver exceptional customer experiences? View a side-by-side features comparison for the 2016 and 2015 versions of Microsoft Dynamics CRM Online. Uncover the differences for features, like: information discovery, SMS marketing, social CRM, and more.
Posted: 05 May 2016 | Published: 05 May 2016

TechData Corporation

The Sales Funnel Takes a New Shape
sponsored by SearchCRM
EBOOK: The sales funnel is a useful image, but marketers and sales teams must be careful to not get stuck doing something just one way.
Posted: 05 May 2016 | Published: 05 May 2016

SearchCRM

Is Account-Based Marketing Right for Your Company?
sponsored by Act-On Software
EGUIDE: Download this exclusive e-guide to weigh the strengths and cautions of account-based marketing. Additionally, learn the 8 basic steps to creating an account-based marketing program.
Posted: 05 May 2016 | Published: 29 Apr 2016

Act-On Software

What to Expect in the Act-On Marketing Automation Platform
sponsored by Act-On Software
EGUIDE: Access this exclusive e-guide to learn what you can expect in the Act-On marketing automation platform. Explore its most useful features for lead nurturing, contact management, and more.
Posted: 05 May 2016 | Published: 29 Apr 2016

Act-On Software

Can Your Commerce Data Talk to You Like a Trusted Business Advisor?
sponsored by IBM
WHITE PAPER: How can retailers efficiently manage diverse data sources and massive volumes of data to gain insight about the customer's journey and make smarter decisions? In this resource, explore how predictive analytics and cognitive commerce technologies can help online merchandisers create highly personalized customer interactions, boost ROI, and more.
Posted: 05 May 2016 | Published: 30 Nov 2015

IBM

Be a More Repeatable and Compliant Sales Organization
sponsored by Oracle Corporation
RESOURCE: Explore a modern CPQ tool can help ensure your sales reps are operating in compliance with company rules and national legislation. Learn how you can use a pricing engine to capture product, pricing, legal, or custom/ETO approvals to meet audit compliance, and much more.
Posted: 05 May 2016 | Published: 05 May 2016

Oracle Corporation

Be a More Profitable Sales Organization
sponsored by Oracle Corporation
RESOURCE: Take a look into how you can empower your sales organization to drive profitable deals through a modern CPQ tool. Discover the benefits you can gain from automated features, such as: aligned channels, deal analytics, workflow and approvals, and document engine.
Posted: 05 May 2016 | Published: 05 May 2016

Oracle Corporation

Supercharge Sales Productivity with Modern CPQ
sponsored by Oracle Corporation
WHITE PAPER: Discover how you can supercharge your sales team productivity with cloud-based CPQ tools. Learn how you can improve your close rate by automating approval workflows, guiding reps through a best-practice sale every time, and more.
Posted: 04 May 2016 | Published: 04 May 2016

Oracle Corporation

Bridge the Systems Gap and Drive Sales Success
sponsored by Oracle Corporation
WHITE PAPER: Explore how you can use cloud CPQ tools to bridge the gap between your CRM and ERP systems, delivering value throughout the sales process. Uncover the benefits of modern CPQ, including: 27% shorter sales cycles, 2x increase in customer facing sales-time, and more.
Posted: 04 May 2016 | Published: 04 May 2016

Oracle Corporation

Maximizing the Sales Tech Ecosystem with Cloud CPQ
sponsored by Oracle Corporation
WHITE PAPER: Explore how high technology company Trimble moved to the cloud with CPQ software, enabling them to streamline and manage the entire quote-to-cash process. Learn how this configuration tool automatically applies discounts and relevant up-sell and cross-sell opportunities, driving 10% to 15% incremental revenue for Trimble.
Posted: 04 May 2016 | Published: 04 May 2016

Oracle Corporation

A 5-Step Guide for Creating a Lead Scoring Program
sponsored by Act-On Software
EBOOK: This e-book is your guide to putting a lead scoring program in motion to help you rank and prioritize leads, uncover hidden sales opportunities, and much more. Learn how to set one up in 5 steps.
Posted: 03 May 2016 | Published: 31 Dec 2014

Act-On Software

4 Ways to Get Marketing Automation Right the First Time
sponsored by Act-On Software
WHITE PAPER: Discover 4 steps you can take to guide an efficient implementation of your marketing automation solution. Ensure a positive launch and ongoing successes by choosing the right time to implement, avoiding the main cause of failure, and more.
Posted: 03 May 2016 | Published: 03 May 2016

Act-On Software

Lead Generation and Management for SMB Sales and Marketing
sponsored by Act-On Software
RESEARCH CONTENT: Take a look at the factors behind successful lead-gen strategies and tactics, with findings most pertinent to the SMB marketer and sales director. Uncover the 4 essential action items of marketers and sales teams that are intent on success.
Posted: 03 May 2016 | Published: 31 Dec 2014

Act-On Software

Case Study: Prosthetics Supplier Boosts Visibility into Sales Performance
sponsored by IBM
EGUIDE: Cascade Orthopedic Supply, a prosthetics supplier, needed timely insight into sales transactions to track which strategies successfully converted prospects into buyers. This expert e-guide reveals how Cascade provided their sales reps with up-to-the-minute updates on their quotas and goals, empowering them to boost their performance.
Posted: 02 May 2016 | Published: 28 Apr 2016

IBM

Forecast the Future of Sales
sponsored by SearchCRM
EBOOK: Sales reps can use predictive marketing analytics to identify which prospects will turn into the most ideal customers.
Posted: 02 May 2016 | Published: 29 Apr 2016

SearchCRM

Rethink Marketing Automation: Build Brand Equity, Drive Demand & Expand Customer Relationships
sponsored by Act-On Software
WHITE PAPER: Is demand gen still the rockstar of marketing? Explore survey results to see if it's most responsible for producing marketing results. Learn how top performing organizations vs. laggards approach alignment, brand marketing, customer marketing, and demand gen.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

Critical Links for Sales & Marketing Success
sponsored by Act-On Software
WHITE PAPER: This report demonstrates the clear relationship between marketing and sales alignment and revenue performance. Uncover the link between alignment and revenue by exploring how other organizations are using technology to meet their goals.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

What Sales Should Really Expect from Marketing Automation
sponsored by Act-On Software
WHITE PAPER: This research report examines how marketing automation tools can overcome the top challenges sales reps face today. Learn what you can really expect from marketing automation software.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Act-On Software

6 Reasons Why Professional Services Works Better On The Salesforce1® Platform
sponsored by FinancialForce
WHITE PAPER: In this white paper, learn 6 reasons professional services works better on the SalesForce1 platform, including enabling you to: see further ahead and plan better, gain complete on-the-go access for a modernized team, and 4 more.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

FinancialForce

10 Customer Service Trends to Watch in 2016
sponsored by Microsoft
WHITE PAPER: In this white paper, well-known customer service thought leaders, advocates, authors and speakers reveal the 10 CRM technology trends they believe will impact every brand and organization in 2016.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

How Big Data Analytics in the Cloud Drives Marketing Success
sponsored by Oracle Corporation
TRANSCRIPT: Organizations can often run into issues when trying to make sense of their diverse data sources to unlock insights. Discover how you can make the most out of your marketing data and learn how big data analytics can help you maximize your marketing ROI.
Posted: 04 Apr 2016 | Published: 04 Apr 2016

Oracle Corporation

Speed Up CRM Deployment and Onboarding
sponsored by Microsoft
RESOURCE: In this brief resource, learn about a strategy that can help you quickly and easily adopt CRM tools in your enterprise. Discover the variety of features and integration options that you can deploy at your pace.
Posted: 01 Apr 2016 | Published: 01 Apr 2016

Microsoft

How to Drive Improved Sales Productivity and Customer Engagement
sponsored by Oracle Corporation
WHITE PAPER: This transcript of a recent webinar digs into strategies for driving improved sales productivity and customer engagement with cloud CRM tools. Learn how you can build custom enablement solutions to meet the specific requirements of the customer, ultimately driving more sales revenue.
Posted: 29 Mar 2016 | Published: 29 Mar 2016

Oracle Corporation

Podcast: Driving Improved Sales Productivity and Customer Engagement
sponsored by Oracle Corporation
PODCAST: This podcast digs into strategies for driving improved sales productivity and customer engagement with cloud CRM tools. Learn how you can build custom enablement solutions to meet the specific requirements of the customer, ultimately driving more sales revenue.
Posted: 28 Mar 2016 | Premiered: Mar 15, 2016

Oracle Corporation
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