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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Find The Right Global Digital Marketing Agency
sponsored by IBM
RESEARCH CONTENT: As traditional agencies, consulting firms and system integrators add capabilities and compete head-to-head for brand engagements, marketing leaders gain manifold options within the global digital marketing agency ecosystem. Start your agency search with these Gartner insights.
Posted: 21 Jun 2017 | Published: 20 Mar 2017

IBM

The Salesforce Analytics Cloud: Challenges, Benefits, & Uses
sponsored by Salesforce.com
EGUIDE: Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.
Posted: 20 Jun 2017 | Published: 19 Jun 2017

Salesforce.com

The Salesforce Wave Analytics Platform: An Overview
sponsored by Salesforce.com
EGUIDE: In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Salesforce.com

5 Steps to a Stronger Sales and Marketing Team
sponsored by Quosal
WHITE PAPER: Discover how channel organizations can create consistently effective quotes, align sales and marketing, and enable better business outcomes with 5 steps to stronger sales and marketing teams.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

Quosal

The Art of the Perfect Proposal: Quote and Proposal Automation
sponsored by Quosal
WHITE PAPER: When you work for a channel organization or a service provider, you may be especially anxious to close a deal, but creating a visually appealing proposal first can increase your likelihood of success by 43%. Learn how to use Quosal's automated solution to add stylish videos, personalization, responsive design, interactive dropdowns, and more.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

Quosal

How to Make Sales Personal in a Digital World
sponsored by Quosal
WHITE PAPER: Find out how an automated sales quote and proposal system streamlines the quoting process, so your sales reps can focus on building relationships with your clients instead of searching through spreadsheets or wasting time keeping up with your CRM.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

Quosal

Micro-Rewards in Sales Processes
sponsored by Quosal
WHITE PAPER: Sales pros are traditionally recognized for a limited set of achievements. But there are far more success factors that, when measured and rewarded, greatly contribute to closing sales. Learn how to acknowledge achievement and recognize talent with a reward system known as "micro-recognition," featuring automation and reporting.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

Quosal

5 Secrets to Sales Success
sponsored by Quosal
WHITE PAPER: Learn 5 secrets to sales success that will help you turn the chaos of managing a sales team into a more organized and effective experience for all.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

Quosal

5 Ways to Crush Your Quota with Quosal
sponsored by Quosal
WHITE PAPER: Discover 5 ways an automated quote and proposal automation system can give you the visibility and control, to keep your sales team on point and increase your odds of closing.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

Quosal

Simplifying Quotes and Proposals
sponsored by Quosal
WHITE PAPER: During the sales process, the quote and proposal stage is critical – as it can make or break the sale. So why not put your best foot forward? In this resource, uncover the myriad of benefits Quosal can provide your organization while simplifying the quote and proposal process.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

Quosal

Digital Trends Reshaping the Buying Experience
sponsored by SAP Hybris
WHITE PAPER: Forrester has found that 75% of B2B buyers prefer to self-educate rather than speak to a sales representative. Uncover more stats, trends, and technologies reshaping the buying experience and what you can do to leverage new tools.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

The Microsoft Reseller's Guide to Quotes and Sales Proposals
sponsored by ConnectWise
WHITE PAPER: For Microsoft resellers, losing the deal may not be a question of the money, but how effective the proposal is. Learn 5 steps for building winning sales proposals, to optimize your proposal success rate and your business.
Posted: 07 Jun 2017 | Published: 07 Jun 2017

ConnectWise

The HP Reseller's Guide to Quotes and Sales Proposals
sponsored by ConnectWise
WHITE PAPER: For HP resellers, losing the deal may not be a question of the money, but how effective the proposal is. Learn 5 steps for building winning sales proposals, to optimize your proposal success rate and your business.
Posted: 07 Jun 2017 | Published: 07 Jun 2017

ConnectWise

Your Guide to Quotes and Sales Proposals
sponsored by ConnectWise
WHITE PAPER: If you've ever found yourself wondering why a deal fell through, you may want to reconsider your proposals. In this guide for resellers and sales professionals, discover 5 steps for building winning sales proposals.
Posted: 06 Jun 2017 | Published: 06 Jun 2017

ConnectWise

Marketing/Sales Alignment: Who is Agile Enough to Win
sponsored by SAP Hybris
WHITE PAPER: Can marketing pros load their CRM system with viable leads for sales teams? Here, Aberdeen Group reveals what B2B firms can do (and adopt) to share motivation and collaboration among sales and marketing teams.
Posted: 05 Jun 2017 | Published: 31 Mar 2016

SAP Hybris

The Trifecta of New Sales and Marketing Tools
sponsored by TechTarget
RESOURCE: 3 companies, 3 hot tools helping sales and marketing teams reach their goals. Get your dose of CRM inspiration by taking our survey to gain access to key case studies. Learn how marketing automation, chatbots, and predictive analytics are shifting how leads are generated.
Posted: 03 Jun 2017 | Published: 03 Jun 2017

TechTarget

The State of Sales: Using Analytics For Better Performance
sponsored by Salesforce
WHITE PAPER: High-performing sales teams are 3.5x more likely than underperforming teams to use sales analytics. Discover a spotlight on this research report, which explains how analytics is transforming sales.
Posted: 02 Jun 2017 | Published: 02 Jun 2017

Salesforce

Turn Sales Insight Into Performance With Analytics
sponsored by Salesforce
WHITE PAPER: Your entire sales organization can benefit from analytics. Sales ops can spot trends, execs get a single data view, and reps can track performance. Learn about Sales Wave Analytics, and discover how to ask new questions, interactively explore data, get a clear path to your Sales Cloud data on any device, and more.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

4 Reasons For Sales To Think Beyond Excel
sponsored by Salesforce
WHITE PAPER: 40% of Peerless Insights, Analytics Cloud Positioning Study survey respondents said that analysis delivered in Microsoft Excel is limited or incomplete. It's vital for sales to be able to get a complete view of data. Learn 4 reasons why it's time to move beyond using Excel, and instead opt for a cloud-based application.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

Collaboration: Driving the Evolution of the CMO
sponsored by Microsoft
WHITE PAPER: Explore ways to bridge the collaboration gap between CMOs and stakeholders. Learn why it's time drive collaboration across departments.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Microsoft

Modernizing the Marketing Organization: 6 Real-World Examples of Marketing Analytics at Work
sponsored by SAS
CASE STUDY: Many marketing organizations today are modernizing and championing analytical transformations in their campaigns. Inside, discover 6 practical accounts of how to create a new marketing culture that adds value through data and analytics.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

Moving Beyond Loyalty Pricing, Personalization And The Modern Customer
sponsored by NetSuite
RESEARCH CONTENT: Retailers might be reluctant to admit that they have been drawn into price wars, but recent research confirms that this trend is putting retailers in a race to the bottom line. How to encourage full-price sales instead? This report examines consumer sentiment, retailer best practices, and system requirements for maximizing sales and loyalty.
Posted: 22 May 2017 | Published: 01 Oct 2016

NetSuite

Digital Commerce: 21-Vendor Comparison
sponsored by Salesforce
RESEARCH CONTENT: The number of digital commerce platform vendors continues to grow, adding to the complexity of vendor evaluations. This research report by Gartner evaluates 21 providers of digital commerce platforms to assist application leaders supporting digital commerce.
Posted: 15 May 2017 | Published: 24 Apr 2016

Salesforce

The 7 Types of Sales Representatives & Which Performs Best
sponsored by LogMeIn, Inc.
WHITE PAPER: What are the qualities of a successful customer representative? In this short research report summary, discover the 7 different profiles of reps, and learn which profile is most likely to be hired, and which has been identified as the best performer.
Posted: 12 May 2017 | Published: 12 May 2017

LogMeIn, Inc.

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: This white paper examines the top driver behind improved customer engagement: digital transformation. Find out why top-performing sales organizations are increasing their revenues by prioritizing technology as they form new and evolving relationships with their customers.
Posted: 10 May 2017 | Published: 10 May 2017

Microsoft
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