Sales and Marketing Software

CASE STUDY: Read this case study to learn how IBM Global Business Services leveraged its electronics and automotive industry expertise to design, deploy and manage a solution based on SAP Business Suite for Alpine Electronics USA.

Posted: 19 Jan 2010 | Published: 19 Jan 2010

WHITE PAPER: This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.

Posted: 04 Nov 2009 | Published: 04 Nov 2009

WHITE PAPER: How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.

Posted: 23 Jul 2009 | Published: 23 Jul 2009

WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

Posted: 04 Jun 2008 | Published: 04 Jun 2008