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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing SoftwareReports
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Sales Crediting - Strategies to Help you Succeed
sponsored by IBM
WHITE PAPER: Explore this resource to learn how a Sales Performance Management solution can help you take your sales strategy to the next level.  Read on to discover how leveraging such a technology can ease the processes of sales crediting and territory management while reducing your strategy’s complexity.
Posted: 31 Jul 2014 | Published: 31 Jul 2014

IBM

New CRM Technology Empowers, Saves Time, and Improves Efficiency
sponsored by Microsoft India
CASE STUDY: Siloed tools and processes, along with a lack of a centralized database, made it impossible for Tyroo Media to keep up with a growing number of customers. This brief case study illustrates how Tyroo implemented a new online CRM platform that offered a central database and a 360-degree view of customers, from sales to delivery.
Posted: 10 Jul 2014 | Published: 31 Jan 2013

Microsoft India

New CRM Technology Empowers, Saves Time, and Improves Efficiency
sponsored by Microsoft India
CASE STUDY: iloed tools and processes, along with a lack of a centralized database, made it impossible for Tyroo Media to keep up with a growing number of customers. This brief case study illustrates how Tyroo implemented a new online CRM platform that offered a central database and a 360-degree view of customers, from sales to delivery.
Posted: 10 Jul 2014 | Published: 31 Jan 2013

Microsoft India

IT Services Company Improves CRM Efficiency, Enhances Productivity by More Than 50 Percent
sponsored by Microsoft India
CASE STUDY: Godrej Infotech Ltd (GITL), an IT consulting and software services provider, was relying on an in-house developed CRM system that was becoming more and more difficult to support. This case study explains how GITL implemented a new technology that provided easier access to customer information with customized dashboards and detailed reports.
Posted: 10 Jul 2014 | Published: 31 Jan 2011

Microsoft India

Magic Quadrant for Multichannel Campaign Management - May 2014
sponsored by IBM
WHITE PAPER: The following Magic Quadrant report on multichannel campaign management compares and contrasts the top MCCM vendors; explore the strengths and weaknesses of each provider, how they are adapting to new market pressures, and more.
Posted: 09 Jul 2014 | Published: 09 Jul 2014

IBM

Combine Lead Nurturing with Appointment Setting: One Vendor's Success
sponsored by Invenio Marketing
RESOURCE: View this infographic to view the impressive appointment setting stats from one lead management company that delivered over 3,200 qualified appointments in 2013.
Posted: 02 Jul 2014 | Published: 02 Jul 2014

Invenio Marketing

Lead Management Services Infographic: Client Results and Benefits
sponsored by Invenio Marketing
RESOURCE: Companies that specialize in lead generation and sales services can help you get the high number and high quality of leads that you require. View this infographic to explore the benefits that telecom clients are realizing from sales and lead generation services.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Invenio Marketing

Tips For Powerful Real-Time Content Marketing
sponsored by UStream
EGUIDE: The following expert e-guide explores the top 10 tips for powerful content marketing and how to use them to improve your overall digital strategy. Learn the importance of integrating useful content; visually appealing, emotional content, and more.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

UStream

6 Quick Tips For Warmer Leads and Shortened Sales Cycles
sponsored by Invenio Marketing
WHITE PAPER: Nearly every company -- both B2B and B2C -- has room to improve when it comes to the sales cycle. No matter how you'd like to improve the sales process, this white paper can help you with six tips to generate more qualified leads and close more sales.
Posted: 25 Jun 2014 | Published: 25 Jun 2014

Invenio Marketing

Case Study: Manufacturing Company Increases Business, Reduces Cost
sponsored by Microsoft India
CASE STUDY: This case study tells the story of how one organization was able to improve lead management and business prospects while reducing the sales cycle with a new CRM solution.
Posted: 18 Jun 2014 | Published: 31 May 2012

Microsoft India

Unified CRM Improves Sales and Business Growth and Increases Revenue
sponsored by Microsoft India
WHITE PAPER: This case study highlights the benefits of a unified CRM solution that improved sales and business growth and increased revenues for one organization.
Posted: 18 Jun 2014 | Published: 31 May 2013

Microsoft India

The Total Economic Impact Of Microsoft Dynamics CRM 2011
sponsored by Microsoft India
WHITE PAPER: This research gives the results of interviews with 9 executives who's organizations have used Microsoft Dynamics CRM 2011, a software built to boost the productivity of customer-facing workers and increase revenue and efficiency.
Posted: 17 Jun 2014 | Published: 31 May 2011

Microsoft India

Case Study: A CRM Solution Improves Collaboration, Services and Revenue
sponsored by Microsoft India
WHITE PAPER: This case study tells the story of how one organization overcame sales and customer service challenges by deploying a new CRM solution that improved collaboration between sales and marketing, enhanced customer service, and increased revenue, productivity and efficiency.
Posted: 17 Jun 2014 | Published: 31 May 2013

Microsoft India

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Empower Sales Teams On The Go
sponsored by Microsoft India
VIDEO: To meet the needs of the on-the-go sales rep, you need a CRM system that's flexible, collaborative, and available on any device, from smartphone to tablet to PC. In this video, learn about one such CRM system that provides modern sales teams with the tools they need at the speed and ease necessary for today's fast-paced business world.
Posted: 27 May 2014 | Premiered: 04 Nov 2013

Microsoft India

IT Services Company Reimagines CRM to Support Growth
sponsored by Microsoft India
VIDEO: Wipro, an IT services and consulting company, needed a robust analytics platform and a CRM system with the ability to measure every opportunity, in order to create and foster better customer relationships. Watch this video to learn how Wipro achieved those goals by implementing a new CRM system.
Posted: 27 May 2014 | Premiered: 20 Mar 2014

Microsoft India

Manufacturing Company Sees Dynamic Results with New CRM Suite
sponsored by Microsoft India
PRESENTATION: Godrej & Boyce, a large global manufacturing company, was struggling as each division was working with their own CRM system -- from Excel sheets to custom-made solutions. In this slide presentation, learn how G&B was able to achieve the capabilities they were previously lacking by implementing a centralized CRM system.
Posted: 23 May 2014 | Published: 19 Feb 2014

Microsoft India

Pricing and Licensing Reference Guide: Microsoft CRM Suite
sponsored by Microsoft India
PRODUCT LITERATURE: Wehn selecting a CRM suite, you have to choose between on-premise and cloud tools, and evaluate pricing and licensing costs when applicable -- but research can be a pain. Fortunately, this resource makes it a little easier, with a one-stop quick reference guide to pricing and licensing for one CRM suite, available on-premise and in the cloud.
Posted: 22 May 2014 | Published: 31 Dec 2013

Microsoft India

Microsoft Dynamics Online Services Support and Service Plans
sponsored by Microsoft India
DATA SHEET: Many vendors currently offer CRM suites that can help you take advantage of the latest communication channels and trends, in order to create top-notch customer experiences. But what about when your experience with the CRM application is suffering? What kind of support will they provide then?
Posted: 21 May 2014 | Published: 21 May 2014

Microsoft India

The Dynamic Sales Team: Transforming the Way Organizations Sell
sponsored by Microsoft India
WHITE PAPER: In this white paper, learn how to maintain a consistent, compelling relationship with your customers by transforming the way you approach marketing, sales, and service. Explore how trends such as cloud, mobile social, big data, and analytics are impacting sales, and learn how to achieve the four key characteristics of a dynamic sales team
Posted: 20 May 2014 | Published: 31 Dec 2012

Microsoft India

Social is for Closers: Social Intelligence Guide for Sales
sponsored by Microsoft India
WHITE PAPER: If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
Posted: 20 May 2014 | Published: 20 May 2014

Microsoft India

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

CRM in the World of Buyer 2.0 - Professional selling has never been more challenging
sponsored by Microsoft India
WHITE PAPER: This white paper explains why the sales environment is more complex than ever before. It also explains how adopting a CRM solution that can support sales process enablement, sales agility and sales mobility is critical to driving competitive advantage.
Posted: 19 May 2014 | Published: 19 May 2014

Microsoft India

Pursuing Marketing Operations Excellence
sponsored by SAS
WHITE PAPER: The following white paper explores the current pressures facing marketers today and how my implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more.
Posted: 02 May 2014 | Published: 02 May 2014

SAS

Global Brand Management
sponsored by OpenText
WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText
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