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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Leverage Sales Data for Pipeline Success
sponsored by Looker
WHITE PAPER: One of the most important sources of internal intelligence is your sales data. Learn how (and why) you should leverage your sales data to get insights that can help you track sales team success, identify strong performers, understand open pipeline from past quarters, and allow you to compare sales rep performance.
Posted: 31 Oct 2017 | Published: 31 Oct 2017

Looker

Case Study: Omnilife Increases Sales, Customer Retention and Agent Productivity
sponsored by Genesys
CASE STUDY: In this case study, learn how Omnilife (a dietary supplement distributor) improved their existing customer service strategy, and increased sales across channels within their multi-level marketing model.
Posted: 27 Oct 2017 | Published: 31 Dec 2016

Genesys

7 Steps for a Successful Salesforce Implementation
sponsored by Bluewolf
EGUIDE: Not all Salesforce implementations are created equal. So will your implementation rise to the occasion, or fall flat? Learn 7 lessons to launch a successful implementation to correctly leverage Salesforce's capabilities, encourage adoption, and realize a strong ROI.
Posted: 18 Oct 2017 | Published: 18 Oct 2017

Bluewolf

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Are your sales leaders strivers, followers, skeptics or drivers when it comes to the digital transformation of your sales department? Learn how (and why) top-performing sales organizations are prioritizing digital transformation to unlock greater revenue growth. Plus, learn how to get your teams on board for your own transformation journey.
Posted: 09 Oct 2017 | Published: 09 Oct 2017

Microsoft

A Modern Approach to Marketing Product Information
sponsored by Censhare
WHITE PAPER: CMOs are investing in an array of marketing tools, but now need a way to consolidate data into an efficient, easily accessible package. Access this white paper to learn about product information management tools and how they are helping marketing teams work more effectively.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Censhare

Promoting Your Business Abroad: How to Prep Your Strategy for Exporting
sponsored by Sage (UK) Limited
WHITE PAPER: Learn how to get started with exporting and take steps towards increasing sales opportunities and growing your customer base. Discover how to adapt your website to promote your business internationally, market your business with advertising and social media, support exporting with accounting software, and more.
Posted: 31 Jul 2017 | Published: 31 Jul 2017

Sage (UK) Limited

Modernizing the Marketing Organization: 6 Real-World Examples of Marketing Analytics at Work
sponsored by SAS
CASE STUDY: Many marketing organizations today are modernizing and championing analytical transformations in their campaigns. Inside, discover 6 practical accounts of how to create a new marketing culture that adds value through data and analytics.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

Moving Beyond Loyalty Pricing, Personalization And The Modern Customer
sponsored by NetSuite
RESEARCH CONTENT: Retailers might be reluctant to admit that they have been drawn into price wars, but recent research confirms that this trend is putting retailers in a race to the bottom line. How to encourage full-price sales instead? This report examines consumer sentiment, retailer best practices, and system requirements for maximizing sales and loyalty.
Posted: 22 May 2017 | Published: 01 Oct 2016

NetSuite

Convert Like a Pro: The Future of Personalization in eCommerce and Marketing
sponsored by Cxense
WHITE PAPER: ECommerce and retail marketers: You need to think beyond product recommendations and deliver a true 1:1 experience for customers in real-time to quickly boost conversion rates. But how can you get started? Learn how to boost your conversion rate through data insights, real-time optimization, and more.
Posted: 09 May 2017 | Published: 09 May 2017

Cxense

Convert Like a Pro: The Future of Personalization in Marketing
sponsored by Cxense
EBOOK: Marketers have been experimenting with content recommendations and retargeting for many years, but with more and more customers expecting unique online experiences these methods just won't cut it anymore. Discover how to achieve personalization with big data, web and mobile apps, and more.
Posted: 09 May 2017 | Published: 09 May 2017

Cxense

How to Implement a Personalized Online Customer Experience
sponsored by Cxense
EBOOK: This e-book explores how to engage customers and increase brand recognition with strategies for delivering personalized online customer experiences. Discover how to extract the key insights you need from customer data and leverage them to make personalization a measureable, profitable reality.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

10 Hidden Costs of Quoting with Spreadsheets
sponsored by TechData - Connectwise
WHITE PAPER: Many companies shy away from investing in a professional quote and proposal automation platform because they think it's too expensive, or that spreadsheets are just as good. Unfortunately, spreadsheets weren't designed with quoting in mind. Learn about the 10 hidden costs of quoting with spreadsheets, so you won't get caught off guard.
Posted: 21 Mar 2017 | Published: 21 Mar 2017

TechData - Connectwise

Top 5 Salesforce Integration Patterns and Best Practices
sponsored by MuleSoft
WHITE PAPER: This white paper explores how to leverage an integration platform to seamlessly incorporate your deployment of Salesforce. Uncover the 5 most common integration patterns, including data migration, aggregation, bi-directional synchronization, and 2 more.
Posted: 09 Feb 2017 | Published: 31 Dec 2014

MuleSoft

CPQ software Salesforce tools support and speed the sales process
sponsored by SearchSalesforce
EBOOK: Configure price quote (CPQ) tools in Salesforce save time for sales staff in creating quotes for customers – even when a company may have complex pricing rules to determine quotes. In this expert guide, learn the latest strategies on using CPQ software tools in Salesforce, sometimes coupled with quote-to-cash.
Posted: 27 Jul 2017 | Published: 27 Jul 2017

SearchSalesforce

The Salesforce Analytics Cloud: Challenges, Benefits, & Uses
sponsored by Salesforce.com
EGUIDE: Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.
Posted: 20 Jun 2017 | Published: 19 Jun 2017

Salesforce.com

The Salesforce Wave Analytics Platform: An Overview
sponsored by Salesforce.com
EGUIDE: In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Salesforce.com

Digital Commerce: 21-Vendor Comparison
sponsored by Salesforce
RESEARCH CONTENT: The number of digital commerce platform vendors continues to grow, adding to the complexity of vendor evaluations. This research report by Gartner evaluates 21 providers of digital commerce platforms to assist application leaders supporting digital commerce.
Posted: 15 May 2017 | Published: 24 Apr 2016

Salesforce

Scorpion Powers Lead Conversion With Call Tracking Built Using Twilio
sponsored by Twilio
JOURNAL ARTICLE: How does digital marketing firm Scorpion track customer leads in real-time and power lead conversion? Learn how Scorpion arrived at the decision to build, rather than buy, their call tracking system by asking themselves which option would benefit their clients.
Posted: 08 May 2017 | Published: 08 May 2017

Twilio

How CPQ Software Can Boost Your Sales Processes
sponsored by Conga
EGUIDE: The sales process is riddled with obstacles, but determining price and delivering an accurate quote should not be one of those obstacles. In this e-guide, discover how configure price quote (CPQ) software and Salesforce tools can help speed the sales process and bring BI to your sales processes.
Posted: 24 Apr 2017 | Published: 24 Apr 2017

Conga

How to Turn Insight into Performance with Analytics
sponsored by Salesforce.com
WHITE PAPER: This guide explores how to design and implement key sales analytics dashboards across integrated Salesforce and cloud environments. Discover how to empower each person in your sales organization to get the answers they need to make data-driven decisions about your customers and their behaviors.
Posted: 28 Mar 2017 | Published: 28 Mar 2017

Salesforce.com

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

OpenText

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by Salesforce.com
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

Salesforce.com

Enable Enterprise Content Management for Salesforce
sponsored by OpenText
WHITE PAPER: This paper explores how to derive optimal value from your content by bringing together ECM and your CRM systems. Discover how you can get a fuller, more insightful picture of your customers by powering Salesforce with ECM.
Posted: 24 Mar 2017 | Published: 31 Dec 2016

OpenText

Improving Your Sales Performance with the Right Tools, Strategy
sponsored by Xactly
EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.
Posted: 07 Mar 2017 | Published: 01 Mar 2017


Building a Winning Sales Management Strategy
sponsored by Xactly
EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
Posted: 27 Feb 2017 | Published: 27 Feb 2017

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