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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Are your sales leaders strivers, followers, skeptics or drivers when it comes to the digital transformation of your sales department? Learn how (and why) top-performing sales organizations are prioritizing digital transformation to unlock greater revenue growth. Plus, learn how to get your teams on board for your own transformation journey.
Posted: 09 Oct 2017 | Published: 09 Oct 2017

Microsoft

Top 5 Data Discovery Applications for Optimizing Sales Operations
sponsored by MicroStrategy Incorporated
WHITE PAPER: A successful sales team is at the heart of every successful organization, but companies need powerful analytics and data discovery tools for their sales teams to harness insights. Explore the top 5 data discovery applications that sales teams can use to stay ahead of the competition.
Posted: 25 Sep 2017 | Published: 18 Sep 2017

MicroStrategy Incorporated

Strategic marketing software boosts inbound marketing tactics
sponsored by TechTarget
RESOURCE: Marketers know that their tools and strategies have to change in the era of inbound marketing. In our exclusive guide, discover the 5 must-have features to look for in a marketing automation platform and how to get ROI from digital marketing technology. Participate in our brief CRM Survey today, and receive immediate access.
Posted: 22 Sep 2017 | Published: 22 Sep 2017

TechTarget

A Modern Approach to Marketing Product Information
sponsored by Censhare
WHITE PAPER: CMOs are investing in an array of marketing tools, but now need a way to consolidate data into an efficient, easily accessible package. Access this white paper to learn about product information management tools and how they are helping marketing teams work more effectively.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Censhare

Customer Relationship Management 101
sponsored by Salesforce
EBOOK: In this e-book, explore CRM and discover 5 ways it helps you grow your business, 7 unmistakable signs that you need CRM, how Salesforce can help shape your CRM strategy, and more.
Posted: 11 Aug 2017 | Published: 11 Aug 2017

Salesforce

CRM and Digital Opportunities for Today's SMBs
sponsored by Salesforce
WHITE PAPER: This report, commissioned by Salesforce, aims to identify potential areas SMBs can improve when it comes to using CRM and digital technology. Learn how to create more targeted, personalized marketing strategies, orchestrate multichannel strategies, assess the potential financial benefits of CRM, and more.
Posted: 10 Aug 2017 | Published: 10 Aug 2017

Salesforce

Promoting Your Business Abroad: How to Prep Your Strategy for Exporting
sponsored by Sage (UK) Limited
WHITE PAPER: Learn how to get started with exporting and take steps towards increasing sales opportunities and growing your customer base. Discover how to adapt your website to promote your business internationally, market your business with advertising and social media, support exporting with accounting software, and more.
Posted: 31 Jul 2017 | Published: 31 Jul 2017

Sage (UK) Limited

CPQ software Salesforce tools support and speed the sales process
sponsored by SearchSalesforce
EBOOK: Configure price quote (CPQ) tools in Salesforce save time for sales staff in creating quotes for customers – even when a company may have complex pricing rules to determine quotes. In this expert guide, learn the latest strategies on using CPQ software tools in Salesforce, sometimes coupled with quote-to-cash.
Posted: 27 Jul 2017 | Published: 27 Jul 2017

SearchSalesforce

Digital Trends Reshaping the Buying Experience
sponsored by SAP Hybris
WHITE PAPER: Forrester has found that 75% of B2B buyers prefer to self-educate rather than speak to a sales representative. Uncover more stats, trends, and technologies reshaping the buying experience and what you can do to leverage new tools.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

The Microsoft Reseller's Guide to Quotes and Sales Proposals
sponsored by ConnectWise
WHITE PAPER: For Microsoft resellers, losing the deal may not be a question of the money, but how effective the proposal is. Learn 5 steps for building winning sales proposals, to optimize your proposal success rate and your business.
Posted: 07 Jun 2017 | Published: 07 Jun 2017

ConnectWise

The HP Reseller's Guide to Quotes and Sales Proposals
sponsored by ConnectWise
WHITE PAPER: For HP resellers, losing the deal may not be a question of the money, but how effective the proposal is. Learn 5 steps for building winning sales proposals, to optimize your proposal success rate and your business.
Posted: 07 Jun 2017 | Published: 07 Jun 2017

ConnectWise

Your Guide to Quotes and Sales Proposals
sponsored by ConnectWise
WHITE PAPER: If you've ever found yourself wondering why a deal fell through, you may want to reconsider your proposals. In this guide for resellers and sales professionals, discover 5 steps for building winning sales proposals.
Posted: 06 Jun 2017 | Published: 06 Jun 2017

ConnectWise

Marketing/Sales Alignment: Who is Agile Enough to Win
sponsored by SAP Hybris
WHITE PAPER: Can marketing pros load their CRM system with viable leads for sales teams? Here, Aberdeen Group reveals what B2B firms can do (and adopt) to share motivation and collaboration among sales and marketing teams.
Posted: 05 Jun 2017 | Published: 31 Mar 2016

SAP Hybris

Modernizing the Marketing Organization: 6 Real-World Examples of Marketing Analytics at Work
sponsored by SAS
CASE STUDY: Many marketing organizations today are modernizing and championing analytical transformations in their campaigns. Inside, discover 6 practical accounts of how to create a new marketing culture that adds value through data and analytics.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

Moving Beyond Loyalty Pricing, Personalization And The Modern Customer
sponsored by NetSuite
RESEARCH CONTENT: Retailers might be reluctant to admit that they have been drawn into price wars, but recent research confirms that this trend is putting retailers in a race to the bottom line. How to encourage full-price sales instead? This report examines consumer sentiment, retailer best practices, and system requirements for maximizing sales and loyalty.
Posted: 22 May 2017 | Published: 01 Oct 2016

NetSuite

Convert Like a Pro: The Future of Personalization in eCommerce and Marketing
sponsored by Cxense
WHITE PAPER: ECommerce and retail marketers: You need to think beyond product recommendations and deliver a true 1:1 experience for customers in real-time to quickly boost conversion rates. But how can you get started? Learn how to boost your conversion rate through data insights, real-time optimization, and more.
Posted: 09 May 2017 | Published: 09 May 2017

Cxense

Convert Like a Pro: The Future of Personalization in Marketing
sponsored by Cxense
EBOOK: Marketers have been experimenting with content recommendations and retargeting for many years, but with more and more customers expecting unique online experiences these methods just won't cut it anymore. Discover how to achieve personalization with big data, web and mobile apps, and more.
Posted: 09 May 2017 | Published: 09 May 2017

Cxense

How to Implement a Personalized Online Customer Experience
sponsored by Cxense
EBOOK: This e-book explores how to engage customers and increase brand recognition with strategies for delivering personalized online customer experiences. Discover how to extract the key insights you need from customer data and leverage them to make personalization a measureable, profitable reality.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

Are You Still Bidding Like It's 2007? Why Conventional Bidding Methods Leave Money on the Table
sponsored by [24]7
WHITE PAPER: This white paper explores the complexities of bidding for ad position as a data-driven marketing and retail process. Learn about the concept of automated high-frequency bidding and how it helps optimize your search engine marketing (SEM) strategy.
Posted: 29 Mar 2017 | Published: 31 Dec 2016

[24]7

The Salesforce Analytics Cloud: Challenges, Benefits, & Uses
sponsored by Salesforce.com
EGUIDE: Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.
Posted: 20 Jun 2017 | Published: 19 Jun 2017

Salesforce.com

The Salesforce Wave Analytics Platform: An Overview
sponsored by Salesforce.com
EGUIDE: In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Salesforce.com

Digital Commerce: 21-Vendor Comparison
sponsored by Salesforce
RESEARCH CONTENT: The number of digital commerce platform vendors continues to grow, adding to the complexity of vendor evaluations. This research report by Gartner evaluates 21 providers of digital commerce platforms to assist application leaders supporting digital commerce.
Posted: 15 May 2017 | Published: 24 Apr 2016

Salesforce

Scorpion Powers Lead Conversion With Call Tracking Built Using Twilio
sponsored by Twilio
JOURNAL ARTICLE: How does digital marketing firm Scorpion track customer leads in real-time and power lead conversion? Learn how Scorpion arrived at the decision to build, rather than buy, their call tracking system by asking themselves which option would benefit their clients.
Posted: 08 May 2017 | Published: 08 May 2017

Twilio

How CPQ Software Can Boost Your Sales Processes
sponsored by Conga
EGUIDE: The sales process is riddled with obstacles, but determining price and delivering an accurate quote should not be one of those obstacles. In this e-guide, discover how configure price quote (CPQ) software and Salesforce tools can help speed the sales process and bring BI to your sales processes.
Posted: 24 Apr 2017 | Published: 24 Apr 2017

Conga

How to Turn Insight into Performance with Analytics
sponsored by Salesforce.com
WHITE PAPER: This guide explores how to design and implement key sales analytics dashboards across integrated Salesforce and cloud environments. Discover how to empower each person in your sales organization to get the answers they need to make data-driven decisions about your customers and their behaviors.
Posted: 28 Mar 2017 | Published: 28 Mar 2017

Salesforce.com
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