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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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5 Things to Know When Selling to Millennials
sponsored by Quosal
WHITE PAPER: By 2020, 50% of the U.S workforce will be millennials. Refining your sales approach for the fastest growing audience should be a top priority. This eBook gives you 5 things you need to know when selling to millennials.
Posted: 03 Sep 2015 | Published: 03 Sep 2015

Quosal

The Complete Guide to B2B Marketing
sponsored by Salesforce.com
WHITE PAPER: This white paper till guide B2B marketers through the eight main pillars of digital marketing with checklists and worksheets to help them along the way. Access this resource now to build a b2b marketing strategy from the ground up.
Posted: 02 Sep 2015 | Published: 02 Sep 2015

Salesforce.com

Case Study: Technopolis Implements a Winning Omni-Channel Retail Strategy
sponsored by IBM
WHITE PAPER: This brief case study demonstrates how to standardize online and instore retailing on a single platform. Access now and discover ways to deliver omni-channel optimization.
Posted: 26 Aug 2015 | Published: 26 Aug 2015

IBM

CRM Is Changing, But Its Value is Greater Than Ever
sponsored by Microsoft
VIDEO: This webcast investigates how CRM has changed, what is important as customer and employee demands continue to transform, and what your organization will have to put in place in order to improve ROI from your CRM strategy.
Posted: 24 Aug 2015 | Premiered: 13 Aug 2015

Microsoft

Cloud Computing and Customer Service: A 360-Degree View of Your Customers
sponsored by Salesforce.com
WHITE PAPER: This white paper examines a cloud platform that will help you streamline your enterprise's customer service processes and open the door to more valuable insights through your own data.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Salesforce.com

6 Steps to Deliver a Complete Service Experience
sponsored by Salesforce.com
WHITE PAPER: This white paper highlights 6 steps in delivering a complete customer service experience, and will equip your agents with the tools and intelligence they need to deliver excellent service.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Salesforce.com

Cloud Collaboration at Its Finest: Trek Bicycle Case Study
sponsored by Microsoft
WEBCAST: This webcast serves as a case study of Trek Bicycle, and examines how Trek uses Microsoft Dynamics and Microsoft Dynamics CRM to support their local sales reps and build relationships with their customers. Click here to see how you can shape your enterprise's future in the cloud.
Posted: 12 Aug 2015 | Premiered: Jul 10, 2014

Microsoft

5 Tips To Increase Retail Sales With Digital Signage
sponsored by LogMeIn, Inc.
EBOOK: In this eBook, we uncover five ways to improve sales with the optimization of digital signage in your retail store.
Posted: 06 Aug 2015 | Published: 06 Aug 2015

LogMeIn, Inc.

The 2015 Guide to More Insightful Marketing
sponsored by Microsoft
WHITE PAPER: In this white paper, you'll learn how to enable your marketing team to seamlessly go from planning to execution to measure campaigns across multiple channels.
Posted: 05 Aug 2015 | Published: 17 Sep 2014

Microsoft

Best Practices for Sales Development: Turning Leads into Opportunities
sponsored by Conversica
WHITE PAPER: This e-book presents real-world, proven strategies for connecting internet-age sales innovations with time-tested sales expertise. Read on to learn best practices for inbound qualifying and outbound prospecting; how to incorporate artificial intelligence into lead engagement; and more.
Posted: 24 Jul 2015 | Published: 30 Jun 2015

Conversica

Salesforce Knowledge
sponsored by Salesforce.com
WHITE PAPER: The power of knowledge is often underestimated. If you can enable your service agents with the right answers at the right time, they can solve customer issues faster, increasing their productivity. Download this free datasheet to learn more.
Posted: 22 Jul 2015 | Published: 22 Jul 2015

Salesforce.com

Embrace Live Chat and Provide a Personalized Customer Experience on any Device
sponsored by Salesforce.com
WHITE PAPER: Salesforce Live Agent is a web-based chat application built on the Salesforce Platform, meaning that it is inherently customizable and extendable. Download this free datasheet to learn more.
Posted: 20 Jul 2015 | Published: 20 Jul 2015

Salesforce.com

3.5 Billion Chinese Travelers. Just One Ticketing System
sponsored by Pivotal
VIDEO: Discover what system helped the largest railway system in the world effectively serve their ticketing needs by accessing this brief video infographic now. Learn how your organization can devise a similar strategy for ticketing and CRM success.
Posted: 20 Jul 2015 | Premiered: 28 Mar 2014

Pivotal

How New Technology is Changing the Way Marketing and Sales Interact With Leads
sponsored by Conversica
WHITE PAPER: In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.
Posted: 17 Jul 2015 | Published: 17 Sep 2014

Conversica

Why Marketing Productivity Matters Just as Much as Sales Productivity
sponsored by Conversica
EGUIDE: In this e-guide, Alex Gorbansky, CEO of Docurated, argues that sales rep productivity tracking is overshadowing marketing productivity, to businesses' detriment. Next, Lisa Dennis, President of Knowledge Associates, tackles the topic of marketing and sales alignment.
Posted: 17 Jul 2015 | Published: 23 Jun 2015

Conversica

Activision: A Social Customer Service ROI Story
sponsored by Salesforce.com
CASE STUDY: In this case study, you'll learn how Activision integrated Salesforce Social Studio with its Service Cloud deployment to create a more modern way to support their customers on the channels where they prefer to communicate.
Posted: 16 Jul 2015 | Published: 29 May 2015

Salesforce.com

How Salesforce Delivers Exceptional Customer Service
sponsored by Salesforce.com
EBOOK: This e-book gives you a behind-the-scenes look at how Salesforce developed and implemented Service Cloud to service the company's own customer base. Read on to learn how to deliver world-class customer service as your business scales.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Salesforce.com

5 Ways to Make Service Frictionless for Today's Customers
sponsored by Salesforce.com
EBOOK: This e-book will cover 5 ways to make service frictionless for your customers, including delivering consistent customer engagement on every channel; empowering customers with self-service and mobile options; and 3 more.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Salesforce.com

The Secret To Great Customer Service Is Your Platform
sponsored by Salesforce.com
EBOOK: From the basics to advanced tactics, this e-book will show you how to build a customer engagement platform that is perfectly tailored to provide top-shelf customer service.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Salesforce.com

Deliver a Customer Experience That's Personalized, Smarter, and Faster
sponsored by Salesforce.com
EBOOK: In this e-book, you'll learn about one product that can enable your customer service team to deliver a customer experience that's smarter, more personalized, and faster than ever before.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Salesforce.com

How Analytics Transforms Sales Performance
sponsored by Salesforce.com
WEBCAST: This webcast features two leading organizations in their process of leveraging cloud analytics. Watch and learn what it can do for sales, in terms of finding new opportunities, growing revenue and more.
Posted: 11 Jun 2015 | Premiered: Dec 17, 2014

Salesforce.com

The Marketing Automation Success Kit
sponsored by Salesforce.com
RESOURCE: This starter kit is a 5-step guide demonstrating how to reach your goals with marketing automation software.
Posted: 10 Jun 2015 | Published: 10 Jun 2015

Salesforce.com

The Complete Guide to Marketing Automation
sponsored by Salesforce.com
EBOOK: This e-book guides marketers through several automation software use cases, demonstrating how businesses can generate quality leads through targeted personalization.
Posted: 10 Jun 2015 | Published: 31 Dec 2014

Salesforce.com

ROI of Marketing Automation
sponsored by Salesforce.com
EBOOK: This e-book explores how organizations power sales and marketing initiatives with marketing automation software by studying its return on investment (ROI).
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Salesforce.com

Marketing Automation: How to Build a Sales and Marketing Ecosystem
sponsored by Salesforce.com
EBOOK: This e-book explores how marketing automation creates a dynamic duo: sales and marketing working together hand-in-hand.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Salesforce.com
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