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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


Always Be Closing - The ABCs of Sales in the Modern Era
sponsored by Microsoft
EBOOK: This eBook, tackles the issues facing sales today head on, incorporating changes and developments in the market that your teams need to understand. Discover the role new technology plays in allowing sales people be more efficient while still meeting customers' high expectations.
Posted: 02 Oct 2015 | Published: 02 Oct 2015


Why Sales Is Still About Data Standardization
sponsored by Oracle Corporation UK Ltd
EGUIDE: This expert guide explains why data standardization is a foundational step that your company needs to take before you can reach the next level of insight: Understanding your customers. View now to learn how Houghton Mifflin Harcourt consolidated its sales teams and digitized its sales process, and the benefits that they've achieved as a result.
Posted: 28 Sep 2015 | Published: 28 Sep 2015

Oracle Corporation UK Ltd

Research Report: What Makes a Winning Sales Team in 2015?
sponsored by
RESEARCH CONTENT: What does the age of buyer sophistication mean for today's sales teams, and which practices separate thriving sales leaders from those merely treading water? Access this research report, which synthesizes responses from 2372 global sales leaders to determine 4 key trends for the present and future of the sales industry.
Posted: 17 Sep 2015 | Published: 17 Sep 2015

How to Build a Mobile App On Time and On Budget, From Design to Download
sponsored by Venice Consulting
WHITE PAPER: This helpful resource explains why you need an app at the center of your mobile strategy to create a direct marketing and engagement channel that can deliver real value to people and generate connection and loyalty.
Posted: 17 Sep 2015 | Published: 17 Sep 2015

Venice Consulting

Productivity Moments: Easy Approval Processes on Any Device
sponsored by Sitrion
WHITE PAPER: This helpful resource explores 5 smart methods for reducing the burden of daily, inefficient approval processes. Read on to learn how to enable smarter, faster decision-making and optimize employee productivity across your organization.
Posted: 11 Sep 2015 | Published: 11 Sep 2015


5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

The Complete Guide to B2B Marketing
sponsored by
WHITE PAPER: This white paper till guide B2B marketers through the eight main pillars of digital marketing with checklists and worksheets to help them along the way. Access this resource now to build a b2b marketing strategy from the ground up.
Posted: 02 Sep 2015 | Published: 02 Sep 2015

Case Study: Technopolis Implements a Winning Omni-Channel Retail Strategy
sponsored by IBM
WHITE PAPER: This brief case study demonstrates how to standardize online and instore retailing on a single platform. Access now and discover ways to deliver omni-channel optimization.
Posted: 26 Aug 2015 | Published: 26 Aug 2015


Cloud Computing and Customer Service: A 360-Degree View of Your Customers
sponsored by
WHITE PAPER: This white paper examines a cloud platform that will help you streamline your enterprise's customer service processes and open the door to more valuable insights through your own data.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

6 Steps to Deliver a Complete Service Experience
sponsored by
WHITE PAPER: This white paper highlights 6 steps in delivering a complete customer service experience, and will equip your agents with the tools and intelligence they need to deliver excellent service.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Salesforce Knowledge
sponsored by
WHITE PAPER: The power of knowledge is often underestimated. If you can enable your service agents with the right answers at the right time, they can solve customer issues faster, increasing their productivity. Download this free datasheet to learn more.
Posted: 22 Jul 2015 | Published: 22 Jul 2015

Embrace Live Chat and Provide a Personalized Customer Experience on any Device
sponsored by
WHITE PAPER: Salesforce Live Agent is a web-based chat application built on the Salesforce Platform, meaning that it is inherently customizable and extendable. Download this free datasheet to learn more.
Posted: 20 Jul 2015 | Published: 20 Jul 2015

Activision: A Social Customer Service ROI Story
sponsored by
CASE STUDY: In this case study, you'll learn how Activision integrated Salesforce Social Studio with its Service Cloud deployment to create a more modern way to support their customers on the channels where they prefer to communicate.
Posted: 16 Jul 2015 | Published: 29 May 2015

How Salesforce Delivers Exceptional Customer Service
sponsored by
EBOOK: This e-book gives you a behind-the-scenes look at how Salesforce developed and implemented Service Cloud to service the company's own customer base. Read on to learn how to deliver world-class customer service as your business scales.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

5 Ways to Make Service Frictionless for Today's Customers
sponsored by
EBOOK: This e-book will cover 5 ways to make service frictionless for your customers, including delivering consistent customer engagement on every channel; empowering customers with self-service and mobile options; and 3 more.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

The Secret To Great Customer Service Is Your Platform
sponsored by
EBOOK: From the basics to advanced tactics, this e-book will show you how to build a customer engagement platform that is perfectly tailored to provide top-shelf customer service.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Deliver a Customer Experience That's Personalized, Smarter, and Faster
sponsored by
EBOOK: In this e-book, you'll learn about one product that can enable your customer service team to deliver a customer experience that's smarter, more personalized, and faster than ever before.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

How Analytics Transforms Sales Performance
sponsored by
WEBCAST: This webcast features two leading organizations in their process of leveraging cloud analytics. Watch and learn what it can do for sales in terms of finding new opportunities, growing revenue and more.
Posted: 11 Jun 2015 | Premiered: Dec 17, 2014

The Marketing Automation Success Kit
sponsored by
RESOURCE: This starter kit is a 5-step guide demonstrating how to reach your goals with marketing automation software.
Posted: 10 Jun 2015 | Published: 10 Jun 2015

The Complete Guide to Marketing Automation
sponsored by
EBOOK: This e-book guides marketers through several automation software use cases, demonstrating how businesses can generate quality leads through targeted personalization.
Posted: 10 Jun 2015 | Published: 31 Dec 2014

ROI of Marketing Automation
sponsored by
EBOOK: This e-book explores how organizations power sales and marketing initiatives with marketing automation software by studying its return on investment (ROI).
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Marketing Automation: How to Build a Sales and Marketing Ecosystem
sponsored by
EBOOK: This e-book explores how marketing automation creates a dynamic duo: sales and marketing working together hand-in-hand.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

10 Proven Ways SMBs Can Benefit from Marketing Automation
sponsored by
ANALYST REPORT: This white paper explores 10 statistics for why small and mid-size businesses should adapt emerging marketing automation software.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Five Ways Small Businesses Are Powering Growth with Marketing Automation
sponsored by
WHITE PAPER: In this resource, you'll discover 5 use cases in which marketing automation enabled small business marketers to do more with less.
Posted: 08 Jun 2015 | Published: 08 Jun 2015
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