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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data Integration Reports
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The Salesforce Wave Analytics Platform: An Overview
sponsored by Salesforce.com
EGUIDE: In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Salesforce.com

23 Reasons to Get Excited About Data
sponsored by IBM
EBOOK: Today's technology makes it possible to make immediate data-based decisions, giving companies a leg up on competition. Learn 23 reasons to get excited about new data trends and possibilities.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

IBM

Omnichannel Strategies and APIs: Redefine Your Customer Relationships
sponsored by MuleSoft
WHITE PAPER: New channels and new ways of interacting with customers emerge rapidly – meaning that creating omnichannel strategies is a key to future-proofing your business, not just a differentiator for the here and now. Explore how an API-led approach helps you deliver successful omnichannel customer experiences.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

MuleSoft

Critical Success Factor Identification & Profiling for Improved Customer Relationship Management
sponsored by Quosal
EBOOK: There's no crystal ball to tell you which path to take toward your desired customer goals, but there are key points on the roadmap you should follow. This e-book gives you a checklist of these events that will take you to a successful customer relationship management experience.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

Quosal

The Connected Customer: The Why Behind the Internet of Things
sponsored by SAS
WHITE PAPER: The Internet of Things (IoT) provides customer-centric organizations with a unique opportunity to connect to key clients and improve service outcomes. But to do so, businesses must contextualize IoT data and analytics. Learn how to translate IoT analytics into customer value.
Posted: 13 Jun 2017 | Published: 13 Jun 2017

SAS

How Telco Providers can Enable Real-Time Analytics and Decision-Making
sponsored by Aerospike
WHITE PAPER: Discover how Telco Service Providers (TSPs) can provide seamless, connected experiences with insights from big data architectures and advanced analytics. Find out how to enable real-time decision-making with analytics capabilities that support network management, CEM, and digital innovation.
Posted: 12 Jun 2017 | Published: 12 Jun 2017


Resolve Customer Issues and Execute Service Orders with Cloud CX tools
sponsored by SAP Hybris
WHITE PAPER: How are your call center agents and on-site technicians equipped for these situations? Learn how the right tools can help you leverage omnichannel customer support, provide the right resources at the right time, and digitally transform your service organizations.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

SAP Hybris

21 Digital E-Commerce Vendors, Rated and Reviewed
sponsored by SAP Hybris
WHITE PAPER: You know by now that customer engagement strategies must evolve, but how can you get started? Decision-making starts with knowing your options. Explore Gartner's rating of 21 digital e-commerce platform ready to tackle mobile and social engagement.
Posted: 08 Jun 2017 | Published: 24 Apr 2017

SAP Hybris

IoT in Retail: Engaging the Connected Customer
sponsored by SAS
RESEARCH CONTENT: Discover how retailers can optimize their management of IoT data to anticipate customer needs and engage them where they choose to connect – mobile, in-store, or online. Find out how to update your analytics strategy to handle IoT volumes in order to generate insights that empower you to keep up with connected customers.
Posted: 08 Jun 2017 | Published: 31 Dec 2016

SAS

Vendor Analysis for Multichannel Customer Engagement Tools
sponsored by SAP Hybris
WHITE PAPER: Forrester has assessed 22 vendors that offer machine learning, personalization, and ad tech features designed to help marketers interact with their audience. Uncover which 5 capabilities companies should look for to make the decision-making process smoother.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

SAP Hybris

11 Hot E-Commerce Vendors And How They Stack Up
sponsored by SAP Hybris
WHITE PAPER: In this Forrester Research report, learn why firms are investing in e-commerce technology that supports full spectrum selling, personalized digital customer experiences, data-driven merchant tools, and more.
Posted: 06 Jun 2017 | Published: 24 Mar 2017

SAP Hybris

How IoT Will Transform the Retail Industry
sponsored by Aruba Networks
VIDEO: Watch this brief video to learn how retailers can connect data from IoT devices, in-store interactions, mobile apps, and more to create and share insights across departments that boost sales and customer experiences.
Posted: 06 Jun 2017 | Premiered: 27 Feb 2017

Aruba Networks

Engaging the Unengaged Consumer
sponsored by SAP Hybris
WHITE PAPER: It can feel like today's social and mobile customer is engaged in everything ... except you. How can you deliver an exceptional experience, like those of agile and legacy free market disruptors? Finextra reveals how banks are doing just that in this white paper.
Posted: 05 Jun 2017 | Published: 05 Jun 2017

SAP Hybris

Detangle the Agent Desktop Disaster Empower Your Team to Deliver a Seamless Customer Experience
sponsored by Genesys
VIRTUAL ENVIRONMENT: Here's the truth: Your desktops are inhibiting your employees and hurting your customer relations. Watch this webcast to learn how to optimize your desktops, improve customer relations, and how to better manage customer data.
Posted: 05 Jun 2017 | Premiered: 02 Jun 2017

Genesys

Supporting The Buyer Journey With Customer Service
sponsored by SAP Hybris
WHITE PAPER: 50% of all buyers still view customer service as a post-purchase resource, rather than a purchasing aid. Find more survey results from Forrester that reveal how 247 companies approach customer service.
Posted: 05 Jun 2017 | Published: 29 Jul 2016

SAP Hybris

Key Trends Affecting Wholesale Distribution
sponsored by SAP Hybris
WHITE PAPER: B2B buyers expect the same customer experience in business that they rely on in their personal lives. Learn how wholesalers can embrace new best practices and opportunities in marketing, commerce, sales, and service.
Posted: 05 Jun 2017 | Published: 05 Jun 2017

SAP Hybris

The State of Sales: Using Analytics For Better Performance
sponsored by Salesforce
WHITE PAPER: High-performing sales teams are 3.5x more likely than underperforming teams to use sales analytics. Discover a spotlight on this research report, which explains how analytics is transforming sales.
Posted: 02 Jun 2017 | Published: 02 Jun 2017

Salesforce

CEM Trends in Government and the Public Sector: Serving a New Generation of Citizens
sponsored by SAP Hybris
RESEARCH CONTENT: Explore the results of an Aberdeen Group survey that polled 162 organizations regarding trends and best practices for customer experience management (CEM), social media and CRM, and BI, with a specific focus on government and the public sector.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Turn Sales Insight Into Performance With Analytics
sponsored by Salesforce
WHITE PAPER: Your entire sales organization can benefit from analytics. Sales ops can spot trends, execs get a single data view, and reps can track performance. Learn about Sales Wave Analytics, and discover how to ask new questions, interactively explore data, get a clear path to your Sales Cloud data on any device, and more.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

4 Reasons For Sales To Think Beyond Excel
sponsored by Salesforce
WHITE PAPER: 40% of Peerless Insights, Analytics Cloud Positioning Study survey respondents said that analysis delivered in Microsoft Excel is limited or incomplete. It's vital for sales to be able to get a complete view of data. Learn 4 reasons why it's time to move beyond using Excel, and instead opt for a cloud-based application.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

Customer Engagement Takes the Spotlight
sponsored by Avaya
WHITE PAPER: Your organization must connect users seamlessly across physical and digital touchpoints. Learn about the 3 pillars of customer experience management and how to digitally transform your customers' experience using Avaya Customer Engagement.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Avaya

CMO Review: Navigating Change in the Digital Landscape
sponsored by SAP Hybris
WHITE PAPER: Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Navigating the Complexity of Big Data Transformation
sponsored by Rackspace
WHITE PAPER: Discover the latest big data trends uncovered in a Forrester Consulting study. Learn the top priorities of big data decision makers, the 4 top transformation challenges, 4 ways to overcome these challenges, and more.
Posted: 31 May 2017 | Published: 31 May 2017

Rackspace

Customer Analytics: Taking the First Step
sponsored by SAS
WHITE PAPER: In this white paper, learn about a program that can help you gain better customer insights through data visualization. Discover how intuitive dashboards, predictive analytics, and more can help you gain a better view of what your customers want; both now and in the future.
Posted: 30 May 2017 | Published: 30 May 2017

SAS

Enhance Customer Engagement for Increased Loyalty and Retention
sponsored by Avaya
WHITE PAPER: Few of the enterprises undergoing digital transformation have actually mapped their customers' journeys as a way of guiding strategies. Learn how to enhance your contact center with a more complete view of your customer's activities.
Posted: 30 May 2017 | Published: 30 May 2017

Avaya
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
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