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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data Integration Reports
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A Strategic Approach to Customer Engagement Optimization
sponsored by Verint Systems
WHITE PAPER: Access this white paper to learn how your organization can optimize your customer engagement over multiple channels, to gain benefits like increased customer loyalty, enhanced performance and revenue, reduced risk and operating costs, and more.
Posted: 21 May 2015 | Published: 31 Dec 2014

Verint Systems

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights
sponsored by IBM
WHITE PAPER: To learn more about how your organization can integrate VOC tools into your operations access this informative white paper. Learn how your business can boost customer satisfaction and drive sales with a greater knowledge of your customers' needs and wants.
Posted: 20 May 2015 | Published: 31 Dec 2014

IBM

Acquire, Grow and Retain Customers: The Business Imperative for Big Data and Analytics
sponsored by IBM
RESOURCE: Big data and analytics are changing how you interact with your customers and are shaping customer expectations. Discover how your organization can rely on big data and analytics to improve customer relationship management strategies and learn 4 benefits of effectively using big data and analytics to guide customer interactions.
Posted: 19 May 2015 | Published: 31 Dec 2013

IBM

DMPs and CDPs and CRMs – Oh My!
sponsored by BlueConic
VIDEO: Access this webinar to hear from Cory Munchbach, Director of Product Marketing at BlueConic. Learn how customer data platforms can provide you with full access to your customers' information and enable your company to tackle specific roadblocks in the full utilization of your consumer data.
Posted: 18 May 2015 | Premiered: 30 Apr 2015

BlueConic

Start Using Always-on Optimization in Four Steps
sponsored by BlueConic
VIRTUAL SEMINAR: Learn how your organization can gain a competitive edge with accurate testing in this official webinar. Discover how 4 easy steps can bring you closer to optimizing your customer journey to drive sales and increase customer satisfaction.
Posted: 15 May 2015 | Premiered: 25 Mar 2015

BlueConic

4 Steps To a User-driven Marketing Strategy
sponsored by BlueConic
VIDEO: Access this in-depth webinar to discover a roadmap for creating or developing your user-driven marketing experience. In 4 easy steps learn how you can cater to your customer's needs to reap the benefits of a personalized marketing strategy.
Posted: 15 May 2015 | Premiered: 10 Feb 2015

BlueConic

From transactions to relationships: Connecting with a transitioning shopper
sponsored by IBM
WHITE PAPER: Access this exclusive white paper to learn how organizations are fostering relationships through customer experience to promote stickiness. Discover how your business can boost sales drive revenue with top notch customer service across media channels.
Posted: 13 May 2015 | Published: 31 May 2013

IBM

Making the Most of your Sales Data
sponsored by Qlik
VIDEO: This video examines today's data-driven sales problems and explains how by synthesizing a wide range of data from your CRM, marketing automation and finance systems you can create a 360-degree view of both prospect and customer behavior.
Posted: 06 May 2015 | Premiered: 19 Jan 2015

Qlik

Get Back to a Personalized Customer Experience.
sponsored by Cisco Systems, Inc.
WHITE PAPER: Discover how your organization can increase customer satisfaction by aligning your services. Learn how a seamless personalized experience for customers can create loyalty and drive sales.
Posted: 05 May 2015 | Published: 05 May 2015

Cisco Systems, Inc.

Know Your Customer Inside and Out: Building Integrated, Personalized Customer Relationships
sponsored by IBM
WHITE PAPER: Today's organizations are beginning to enhance personalization by including unstructured big data like social media posts. In this informative white paper, discover how previously unused customer information can help your organization deliver personalized experiences to create smarter business strategies.
Posted: 04 May 2015 | Published: 31 Mar 2015

IBM

Addressing customer analytics with effective data matching
sponsored by IBM
WHITE PAPER: Access this informative white paper to learn how your organization can analyze multiple sources of operational and analytical information.
Posted: 01 May 2015 | Published: 30 Sep 2014

IBM

Bloor Research Report - Extending Your 360° View of Customers to Include Social Media
sponsored by IBM
WHITE PAPER: In this white paper discover the benefits behind extending your organization's' 360° view to include new technologies.
Posted: 01 May 2015 | Published: 30 Sep 2014

IBM

Securing the Future of Brick-and-Mortar Retail Stores
sponsored by Lancom Systems
WHITE PAPER: Access this white paper now to discover how your brick-and-mortar business can adapt to the rapidly changing digital world.
Posted: 23 Apr 2015 | Published: 23 Apr 2015

Lancom Systems

APIs allow TomTom's customers to request and receive data in seconds
sponsored by Mashery
WEBCAST: Peter Moeykens, TomTom's Technical Fellow, Location-Based Services, shares how TomTom used APIs to move beyond selling personal navigation devices to also monetizing the data that powers those devices. Watch to learn how you can use APIs to empower your business and monetize your data.
Posted: 22 Apr 2015 | Premiered: Apr 22, 2015

Mashery

Data Culture in Software Development
sponsored by New Relic
RESEARCH CONTENT: 1/3 of companies reportedly lack the ability to measure and interpret which business strategies work and which ones don't - do you? In this survey report, discover how other organizations are using data to improve customer experience and software development. Plus, see how you stack up against the companies surveyed.
Posted: 22 Apr 2015 | Published: 22 Apr 2015

New Relic

Give digital a business focus
sponsored by Hewlett-Packard Limited
WHITE PAPER: Businesses need a way to consolidate this data to unify communications and deliver a seamless experience across multiple channels.For many organizations, the solution lies in outsourcing. Discover if outsourcing is right to manage your multichannel communications data in this informative white paper.
Posted: 21 Apr 2015 | Published: 31 Mar 2014

Hewlett-Packard Limited

Small Data, Everyday Analytics, and the Power of Thinking Fast
sponsored by OpenText
WHITE PAPER: Access this resource for help with your customer analytics strategy. Learn how to be more accessible, understandable, and actionable for everyday tasks with small data.
Posted: 15 Apr 2015 | Published: 08 Apr 2014

OpenText

Customer Analytics: Turn Big Data into Big Value
sponsored by OpenText
WHITE PAPER: The following white paper features customer analytics recommendations that go beyond making assumptions by looking at past data. Click through to discover integrated analytics solutions that optimise marketing efforts and accurately forecast profits.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

OpenText

How to Make Money or Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

Information Builders

Providing strategic competitive advantage and enriching the customer experience
sponsored by Hewlett-Packard Limited
WEBCAST: In this short video, you'll learn how one company is shifting the business world from a BPO focus, to a business process services (BPS) focus in an effort to transform business models and enhance customer experiences.
Posted: 10 Apr 2015 | Premiered: Apr 10, 2015

Hewlett-Packard Limited

Interactive Media Command Centre: Connecting NASCAR to Its Fans
sponsored by Hewlett-Packard Limited
VIDEO: NASCAR needed a way to view their customer experiences as a conversation to directly understand and track data about their organization and customer relationships. in this short video learn about the solution NASCAR chose to handle their big data analytics and discover why this option may have a place in your organization.
Posted: 08 Apr 2015 | Premiered: 27 Aug 2013

Hewlett-Packard Limited

Success Story Video: Dun & Bradstreet Direct Service: Liberating data to enable new digital revenue streams
sponsored by Axway
WEBCAST: Kamron Abtahi from Dun & Bradstreet (D&B) presents on the company's 'Data as a Service' strategy of liberating the data in the D&B repository by directly embedding the information into its customers systems through an API. Watch now to learn more.
Posted: 06 Apr 2015 | Premiered: Apr 6, 2015

Axway

Growing Your Online Presence in the Classroom with Web-Enhanced Courses
sponsored by D2L Corporation
WHITE PAPER: Access this "educational" document to become aware of recommendations and other considerations for integrating online learning. You will find this tool useful as you plan and prepare for growth in distance education, focusing on its different modalities.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

D2L Corporation

Get The Most Out Of Multichannel Marketing Automation Software
sponsored by Teradata
EGUIDE: Learn more about how you can implement a seamless omni-channel communications system using automation to engage your customers across multiple touch points. Read on to get marketing automation software buying considerations
Posted: 20 Mar 2015 | Published: 20 Mar 2015

Teradata

The Business Value of CX: Deliver a Great Customer Experience
sponsored by Oracle Corporation
VIDEO: Watch this exclusive video to hear from Brian Curran, VP of customer experience strategy at Oracle. Listen as he gives an insightful overview of the complexities of customer experience, and learn how you can deliver outstanding experiences that fulfill customer desires, encourage loyalty, and boost revenue.
Posted: 19 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
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