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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data Integration Reports
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Get The Most Out Of Multichannel Marketing Automation Software
sponsored by Teradata
EGUIDE: Learn more about how you can implement a seamless omni-channel communications system using automation to engage your customers across multiple touch points. Read on to get marketing automation software buying considerations
Posted: 20 Mar 2015 | Published: 20 Mar 2015

Teradata

The Business Value of CX: Deliver a Great Customer Experience
sponsored by Oracle Corporation
VIDEO: Watch this exclusive video to hear from Brian Curran, VP of customer experience strategy at Oracle. Listen as he gives an insightful overview of the complexities of customer experience, and learn how you can deliver outstanding experiences that fulfill customer desires, encourage loyalty, and boost revenue.
Posted: 19 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

From the cloud to your customer’s doorstep
sponsored by NetSuite
WHITE PAPER: This paper explores market trends, examples, and initiatives to help you decide on a strategy that best suits your business.
Posted: 18 Mar 2015 | Published: 18 Mar 2015

NetSuite

Four Myths that Prevent Organizations from Seizing Integration Value
sponsored by TIBCO Software Inc.
WHITE PAPER: This white paper points out four myths about integration that stop organizations from realizing its true value. Read on for real-life examples of new integration technologies benefiting IT organizations.
Posted: 17 Mar 2015 | Published: 14 Jun 2013

TIBCO Software Inc.

10 Ways to Put Your Marketing Data into Sharp Focus
sponsored by Birst
WHITE PAPER: In this e-book we will showcase ten use cases where marketers are able to connect the dots between their online and offline sources of data to understand the complete customer journey, from audience to prospect to profitable customer.
Posted: 15 Mar 2015 | Published: 15 Mar 2015

Birst

Unleash Your Digital Business
sponsored by NetSuite
WHITE PAPER: Your customers, competitors, and suppliers are digital now and adding an app or a site won't allow you to keep pace with the digital environment we reside in. Access this white paper to discover how the nature of business is changing and how technology investment priorities of the past must change.
Posted: 10 Mar 2015 | Published: 10 Mar 2014

NetSuite

The Art and Science of Delighting Customers
sponsored by Google
WHITE PAPER: This resource from Google for Work compiles a number of case studies that illuminate how technology is driving leadership in modern businesses including Thrillist Media Group, Trulia, and U.S. Cellular.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Google

Wow Your Customers With Great Customer Experience in the Cloud
sponsored by Genesys
WHITE PAPER: In this informative white paper learn how you can deliver a "wow factor" to your high value customers to boost customer loyalty and increase sales and revenue. Access now to get 4 tips on how you can deliver the seamless outstanding service your customers crave.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Genesys

The Top 10 Benefits of Cobrowse Technology
sponsored by Oracle Corporation
WHITE PAPER: How can you learn more about the benefits of collaborative customer service tools?Access this informative white paper to get 10 benefits you could gain by employing collaborative customer service software. Read now to find out if this collaborative CRM software could be right for your business.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Why Tech Firms Must Translate Service Into Sales
sponsored by Oracle Corporation
RESOURCE: Customers demand not only great products at great prices but also great service and support--But how can you provide this? Access this concise resource to learn more about why high tech firms aren't translating great service into great sales and what can be done to change this.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Oracle Corporation

Good Digital Media is Evolutionary, Not Revolutionary
sponsored by The Pulse Network
WEBCAST: In this webcast, an expert on digital media discusses the process needed to create agile digital media programs.
Posted: 09 Mar 2015 | Premiered: Apr 15, 2014

The Pulse Network

Frost & Sullivan—When CRM Meets the Contact Center
sponsored by Genesys
WHITE PAPER: Access this informative white paper to learn more about the benefits of integrating your CRM 360 degree customer records with your contact center to boost customer satisfaction and loyalty.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Genesys

Oracle Service Cloud: Excellent Service for Financial Firms
sponsored by Oracle Corporation
WHITE PAPER: Access this exclusive executive summary to learn how your financial services business can provide excellent service without a complete view of the customer. Read on to learn the challenges facing your industry, and how you can work to achieve a seamless customer experience.
Posted: 06 Mar 2015 | Published: 06 Mar 2015

Oracle Corporation

Solve the Customer Service Gap: Expectations Versus Delivery
sponsored by Oracle Corporation
WHITE PAPER: Learn more about this disconnect between what organizations think they're delivering and what customers expect. Read now to get tips from modern communications providers on how to close this gap, and determine potential solutions for your organization.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Oracle Corporation

Good Service, Happy Customers: Oracle Cloud Customer Service and Support
sponsored by Oracle Corporation
VIDEO: Watch this quick video to learn more about the benefits of using Oracle customer service and support platforms to deliver impeccable customer experiences that drive sales and increase revenue with the ease of cloud technology.
Posted: 04 Mar 2015 | Premiered: 28 Sep 2012

Oracle Corporation

Unifying Supplier, Customer Data for Manufacturing
sponsored by GT Nexus
EGUIDE: Learn how your manufacturing business can unify supplier and customer data for greater business intelligence insights. Read on to discover how blending manufacturing data management tools and best practices can result in top notch analytics.
Posted: 03 Mar 2015 | Published: 03 Mar 2015

GT Nexus

The Data-Driven Journey: A Digital Insurer's Path To Loyalty and Increased Profits
sponsored by Teradata
CASE STUDY: By unifying their customer data into a single repository and employing data-driven marketing world-class digital insurer Aviva has been able to use data-driven marketing to proactively interact with customers across multiple channels, enhancing loyalty, increasing campaign ROI and meeting regulatory compliance quickly.
Posted: 16 Feb 2015 | Published: 31 Dec 2014

Teradata

Working smarter with your existing information: Creating a single view
sponsored by IPL
WHITE PAPER: Consult this white paper to learn the benefits of and how to create an up-to-date, single view of your customers, products, services or other assets.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

IPL

How to: Consolidating customer data for better reporting and up-to-date insights
sponsored by IPL
CASE STUDY: Read this case study to learn how IPL's data transformation project has enabled Nationwide to bring together its own data with that of its partners, ultimately allowing them to improve its internal reporting and maintain an up-to-date single view of its customers. Access now and discover how you can attain similar benefits.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

IPL

Customer Data in Single View: All the Most Up-To-Date Customer Data in One Place
sponsored by IPL
RESOURCE: Access this informative white paper to learn the 6 areas to consider when evaluating the benefits of the single view of a customer, and how to move forward with a case to implement this system in your business.
Posted: 05 Feb 2015 | Published: 31 Dec 2014

IPL

Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
sponsored by Microsoft
CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
Posted: 26 Jan 2015 | Published: 26 Jan 2015

Microsoft

Boosting Loyalty in the Financial Industry with Digitization
sponsored by Hewlett-Packard Limited
WHITE PAPER: Check out the following white paper to learn how by leveraging digitization technology, banks can reap significant customer loyalty rewards and drastically reduce the cost of serving digital customers. Read on to learn about the tools and strategies you need to get started.
Posted: 10 Nov 2014 | Published: 10 Nov 2014

Hewlett-Packard Limited

Best practice guide:What it takes to deliver a single view of the customer
sponsored by IPL
WHITE PAPER: This white paper intends to provide the reader with insight into how to ease the burden of compliance, become more customer-centric, offer improved products and services and make better-informed decisions by creating a single view of your most important information. Access now and learn how to enable these benefits in your own business.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

IPL

Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce
sponsored by MuleSoft
WHITE PAPER: This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

MuleSoft

Calculating Customer Lifetime Value: Analysis to Loyalty
sponsored by Looker
WEBCAST: Tune into the following webinar to learn what it takes to accurately calculate customer lifetime value and how by doing so successfully, you can drive improvements across all aspects of you company.
Posted: 20 Oct 2014 | Premiered: Oct 20, 2014

Looker
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
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