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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data Integration Reports
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Case Study: Unisource Finds Clarity and Scalability by Strategizing MDM
sponsored by Liaison Technology
CASE STUDY: This brief case study lays out the challenges that arise when companies don't have a scalable in-house data management system. See how Unisource, a leading independent marketer, deployed a centralized product information repository, effectively reconciling thousands of SKUs into one Master Item File.
Posted: 18 Jun 2015 | Published: 18 Jun 2015

Liaison Technology

Enhanced Consumer Engagement in CPG and Retail
sponsored by Hortonworks
RESOURCE: Discover how your organization can create a comprehensive customer view by combining intra-enterprise and external consumer insights to increase revenues and improve margins in this resource. Read now to learn more.
Posted: 08 Jun 2015 | Published: 08 Jun 2015

Hortonworks

Introduction to Open Legacy
sponsored by Open Legacy
WHITE PAPER: Read this white paper to learn about a disruptive approach to enterprise application integration that opens a safe gateway between legacy systems inside the enterprise and mobile, web, and cloud solutions.
Posted: 29 May 2015 | Published: 29 May 2015

Open Legacy

Customer Feedback drives Continuous Delivery - Planning for DevOps
sponsored by IBM
WHITE PAPER: Read this white paper to find out why continuous customer feedback is so critical to DevOps as it stresses communication, collaboration, and integration between software developers, IT professionals, external stakeholders and consumers themselves.
Posted: 28 May 2015 | Published: 28 Feb 2014

IBM

The Knowledge Base of the Future :Five Cutting-Edge Ideas You Can Implement Now
sponsored by Verint Systems
WHITE PAPER: Access this white paper to get 5 cutting edge ideas you can implement now to build a CRM-focused knowledge base.
Posted: 27 May 2015 | Published: 31 Dec 2014

Verint Systems

Successful Customer Experience Management Strategy in a Social World
sponsored by Microsoft
EGUIDE: In this e-guide readers will find best practices for a successful CEM strategy which includes social interactions as well as insight into why social CRM is a business imperative that must be addressed.
Posted: 26 May 2015 | Published: 26 May 2015

Microsoft

Simplify Customer Service with 360-Degree View of the Customer
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can work to simplify your customer service applications with a 360-degree view of the customer. Learn how your employees can have access to transaction, interaction, and profile information in a single place to pick up customer conversations where they left off.
Posted: 26 May 2015 | Published: 31 Dec 2014

Verint Systems

A Strategic Approach to Customer Engagement Optimization
sponsored by Verint Systems
WHITE PAPER: Access this white paper to learn how your organization can optimize your customer engagement over multiple channels, to gain benefits like increased customer loyalty, enhanced performance and revenue, reduced risk and operating costs, and more.
Posted: 21 May 2015 | Published: 31 Dec 2014

Verint Systems

DMPs and CDPs and CRMs – Oh My!
sponsored by BlueConic
VIDEO: Access this webinar to hear from Cory Munchbach, Director of Product Marketing at BlueConic. Learn how customer data platforms can provide you with full access to your customers' information and enable your company to tackle specific roadblocks in the full utilization of your consumer data.
Posted: 18 May 2015 | Premiered: 30 Apr 2015

BlueConic

Start Using Always-on Optimization in Four Steps
sponsored by BlueConic
VIRTUAL SEMINAR: Learn how your organization can gain a competitive edge with accurate testing in this official webinar. Discover how 4 easy steps can bring you closer to optimizing your customer journey to drive sales and increase customer satisfaction.
Posted: 15 May 2015 | Premiered: 25 Mar 2015

BlueConic

4 Steps To a User-driven Marketing Strategy
sponsored by BlueConic
VIDEO: Access this in-depth webinar hosted by the American Marketing Association to discover a roadmap for creating or developing your user-driven marketing experience. In 4 easy steps learn how you can cater to your customers' needs to reap the benefits of a personalized marketing strategy.
Posted: 15 May 2015 | Premiered: 10 Feb 2015

BlueConic

From transactions to relationships: Connecting with a transitioning shopper
sponsored by IBM
WHITE PAPER: Access this exclusive white paper to learn how organizations are fostering relationships through customer experience to promote stickiness. Discover how your business can boost sales drive revenue with top notch customer service across media channels.
Posted: 13 May 2015 | Published: 31 May 2013

IBM

Making the Most of your Sales Data
sponsored by Qlik
VIDEO: This video examines today's data-driven sales problems and explains how by synthesizing a wide range of data from your CRM, marketing automation and finance systems you can create a 360-degree view of both prospect and customer behavior.
Posted: 06 May 2015 | Premiered: 19 Jan 2015

Qlik

Know Your Customer Inside and Out: Building Integrated, Personalized Customer Relationships
sponsored by IBM
WHITE PAPER: Today's organizations are beginning to enhance personalization by including unstructured big data like social media posts. In this informative white paper, discover how previously unused customer information can help your organization deliver personalized experiences to create smarter business strategies.
Posted: 04 May 2015 | Published: 31 Mar 2015

IBM

Addressing customer analytics with effective data matching
sponsored by IBM
WHITE PAPER: Access this informative white paper to learn how your organization can analyze multiple sources of operational and analytical information.
Posted: 01 May 2015 | Published: 30 Sep 2014

IBM

Bloor Research Report - Extending Your 360° View of Customers to Include Social Media
sponsored by IBM
WHITE PAPER: In this white paper discover the benefits behind extending your organizations' view into customer profiles to include analytics from social media channels.
Posted: 01 May 2015 | Published: 30 Sep 2014

IBM

Securing the Future of Brick-and-Mortar Retail Stores
sponsored by Lancom Systems
WHITE PAPER: Access this white paper now to discover how your brick-and-mortar business can adapt to the rapidly changing digital world.
Posted: 23 Apr 2015 | Published: 23 Apr 2015

Lancom Systems

Data Culture in Software Development
sponsored by New Relic
RESEARCH CONTENT: 1/3 of companies reportedly lack the ability to measure and interpret which business strategies work and which ones don't - do you? In this survey report, discover how other organizations are using data to improve customer experience and software development. Plus, see how you stack up against the companies surveyed.
Posted: 22 Apr 2015 | Published: 22 Apr 2015

New Relic

Give digital a business focus
sponsored by Hewlett-Packard Limited
WHITE PAPER: Businesses need a way to consolidate this data to unify communications and deliver a seamless experience across multiple channels.For many organizations, the solution lies in outsourcing. Discover if outsourcing is right to manage your multichannel communications data in this informative white paper.
Posted: 21 Apr 2015 | Published: 31 Mar 2014

Hewlett-Packard Limited

Small Data, Everyday Analytics, and the Power of Thinking Fast
sponsored by OpenText
WHITE PAPER: Access this resource for help with your customer analytics strategy. Learn how to be more accessible, understandable, and actionable for everyday tasks with small data.
Posted: 15 Apr 2015 | Published: 08 Apr 2014

OpenText

Customer Analytics: Turn Big Data into Big Value
sponsored by OpenText
WHITE PAPER: The following white paper features customer analytics recommendations that go beyond making assumptions by looking at past data. Click through to discover integrated analytics solutions that optimise marketing efforts and accurately forecast profits.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

OpenText

How to Make Money or Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

Information Builders

Providing strategic competitive advantage and enriching the customer experience
sponsored by Hewlett-Packard Limited
WEBCAST: In this short video, you'll learn how one company is shifting the business world from a BPO focus, to a business process services (BPS) focus in an effort to transform business models and enhance customer experiences.
Posted: 10 Apr 2015 | Premiered: Apr 10, 2015

Hewlett-Packard Limited

Interactive Media Command Centre: Connecting NASCAR to Its Fans
sponsored by Hewlett-Packard Limited
VIDEO: NASCAR needed a way to view their customer experiences as a conversation to directly understand and track data about their organization and customer relationships. in this short video learn about the solution NASCAR chose to handle their big data analytics and discover why this option may have a place in your organization.
Posted: 08 Apr 2015 | Premiered: 27 Aug 2013

Hewlett-Packard Limited

Growing Your Online Presence in the Classroom with Web-Enhanced Courses
sponsored by D2L Corporation
WHITE PAPER: Access this "educational" document to become aware of recommendations and other considerations for integrating online learning. You will find this tool useful as you plan and prepare for growth in distance education, focusing on its different modalities.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

D2L Corporation
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
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