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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data IntegrationReports
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SAP HANA: Real-Time Analytics for Retailers
sponsored by HP & Intel®
VIDEO: View the following expert interview Q&A webcast to hear from some of the biggest names from HP and SAP as they discuss some of the challenges that are affecting retailers today. Learn about the main focal points to improve upon, how to start leveraging data, and how to get to the ultimate goal of real-time insights.
Posted: 16 Apr 2014 | Premiered: 16 Apr 2014

HP & Intel®

The Journey to Smarter Commerce: Your customer in context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

The Chief Merchant Study: Competing in an Omni-Channel World
sponsored by IBM
WHITE PAPER: Why are so many retailers struggling today? The answer is simple: Their efforts of putting the customer at the heart of their merchandising process are coming up short; they aren't customer-oriented. In this informative research report, find out what the most successful retailers are doing.
Posted: 03 Apr 2014 | Published: 31 Jul 2013

IBM

Happy Clients? You Won't Know Until You Ask
sponsored by Autotask Corporation
EBOOK: This e-book talks about an automated survey process that provides guidance for better growth and profitability by delivering benefits like low-resource requirements, flexibility in survey deployment, and detailed benchmarking and reporting capabilities.
Posted: 03 Apr 2014 | Published: 03 Apr 2014

Autotask Corporation

Making the First Mile™ of Business Smarter
sponsored by Kofax, Inc.
EBOOK: This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Kofax, Inc.

Customer Experience (CX) Metrics and Key Performance Indicators
sponsored by Oracle Corporation
WHITE PAPER: This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.
Posted: 27 Mar 2014 | Published: 30 Sep 2012

Oracle Corporation

Why CIOs Need to Take Control of Customer Data
sponsored by Informatica
WHITE PAPER: This executive brief examines the business implications of unintegrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technologies.
Posted: 27 Mar 2014 | Published: 31 May 2013

Informatica

MDM and Data Quality for the Data Warehouse
sponsored by Informatica
WHITE PAPER: This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Choosing the Right Master Data Management Solution for Your Organization
sponsored by Informatica
WHITE PAPER: Learn about the 10 essential MDM requirements which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Effectively Leveraging CRM Analytics
sponsored by MicroStrategy Incorporated
EGUIDE: This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.
Posted: 21 Mar 2014 | Published: 21 Mar 2014

MicroStrategy Incorporated

Capitalizing on cross-channel retail opportunities
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Jumpstart your journey to personalized digital marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Building a Strong MDM Program: Expert Best Practices
sponsored by LANSA
EGUIDE: In this e-guide, our experts sit down with Gartner, Inc. analyst Saul Judah as he describes seven building blocks of a successful MDM initiative. Also inside, Forrester Research principal analyst Mike Gualtieri counts down four steps for creating a strong customer data management strategy.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

LANSA

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Orchestrating a big data integration strategy
sponsored by TechTarget
RESOURCE: Big Data environments provide a seamless transition for the traditional extract, transform and load (ETL) - driven data integration processes. However, increased flexibility also means more complexit. Complete this short survey to gain access to an expert e-guide providing you with a new way of thinking about data integration.
Posted: 19 Feb 2014 | Published: 19 Feb 2014

TechTarget

Social Media Outreach Starts with Strategy
sponsored by TechTarget
RESOURCE: Companies don't always do the favorable thing to gain and sustain customers through social media. This e-book chapter will explore how companies misuse social media, mistaking it for a marketing vehicle, how they should provide the proper tools to employees and how social processes should be integrated with their systems and functions.
Posted: 19 Feb 2014 | Published: 19 Feb 2014

TechTarget

Search Innovation: An Integrated Approach to Merchandising and Content Management
sponsored by IBM
EBOOK: In this Analyst Insight, find out how leading organizations are influencing average order value, customer conversion, and customer satisfaction through an online personalization strategy.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

IBM

The Who, What, Where, When and How of Real-time Personalization
sponsored by IBM
WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

IBM

HP Social Enterprise Services
sponsored by Hewlett-Packard Limited
WEBCAST: Social networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Limited

Climbing The Digital Experience Maturity Ladder Through An Integrated Technology Approach
sponsored by e-Spirit AG
WHITE PAPER: Access the following report from Forrester Research Inc. to uncover the largest contributing factors on why businesses fall short when it comes to delivering an exceptional customer experience. Learn how to use an integrated approach with WCM and CXM to enrich the customer experience, ultimately improving customer loyalty and profitability.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Customer Strategies & Technologies Summit 2014
sponsored by Gartner
BROCHURE: View this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.
Posted: 04 Feb 2014 | Published: 31 Dec 2013

Gartner

Agile, Secure, Reliable: World-Class Customer Service in the Cloud
sponsored by Oracle Corporation
WHITE PAPER: The following e-book outlines the extensive benefits to moving customer service to the cloud.
Posted: 02 Jan 2014 | Published: 02 Jan 2014

Oracle Corporation

How Lloyds Bank Increases Trust and Engagement
sponsored by Ektron
WEBCAST: View the following webcast to gain a firsthand look at how Lloyds Bank used a clever approach to business and customer integration to deliver a top notch content experience. Uncover how you can increase the trust and engagement of your customers.
Posted: 23 Dec 2013 | Premiered: Dec 23, 2013

Ektron

E-Guide: Rethinking WCM for Effective Customer Experience Management
sponsored by Bridgeline Digital
EGUIDE: Access the following expert e-guide to uncover the 3 rules your WCM initiative needs to follow to help ensure an optimized web presence and successful overall CEM.
Posted: 29 Jan 2014 | Published: 29 Jan 2014

Bridgeline Digital

Scribe Online Integration Services Datasheet
sponsored by Scribe Software Corporation
WHITE PAPER: View this helpful resource to learn how a cloud "integration-as-a-service" model can help you easily integrate customer data throughout all your related enterprise applications, so you always have the up-to-date, accurate information you need to make business decisions and close deals.
Posted: 18 Dec 2013 | Published: 18 Dec 2013

Scribe Software Corporation
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
Customer Data Integration definition sponsored by SearchDataManagement.com, powered by WhatIs.com an online computer dictionary

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