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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data Integration Reports
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Improving the Customer Experience: Why Integration is Key
sponsored by Microsoft
EGUIDE: In this e-guide, experts provide best practices and tactics to help overcome customer data integration challenges. Access and learn how to create a social media strategy to drive connection, in addition to leveraging your social CRM approach with the right company culture.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


CRM Analytics 101 - Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: Research analysts state "the technologies are changing rapidly" and that the CRM market is "hard to navigate." In this e-guide, discover best practices, use cases and benefits for choosing the right CRM platform as explained by experts.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


Improving the Customer Experience: Why Integration is Key
sponsored by Microsoft
EGUIDE: This e-guide will provide best practices and tactics to take to help overcome these integration challenges. Discover how to overcome challenges like limiting customer data silos and the transition to multichannel integration by accessing this resource now.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


Stop Mis-Targeting Your Customers: Managing Data for B2C
sponsored by Rackspace
WHITE PAPER: In this brief case study, find out how Appreciation Engine was able to help business better understand their customers when they used Rackspace Cloud Databases. Access now and learn how to use their strategy to handle your data in a cost-effective manner while addressing your growing data needs.
Posted: 28 Sep 2015 | Published: 29 Jul 2015


Guiding Principles on Transitioning to New BI Environments
sponsored by Hewlett-Packard Company
WHITE PAPER: This white paper provides you with advice on how to transition to a new BI environment with SQL Server 2014. Read on to learn how your business can build momentum and expansion with industry-leading services and the ability to query data warehouse and create dashboards that contain drill down capabilities, and more.
Posted: 23 Sep 2015 | Published: 31 Dec 2014

Hewlett-Packard Company

Leverage Data to Enhance Customer Experiences
sponsored by Oracle Corporation
EGUIDE: This expert guide can help you make the most of your data to form innovative approaches to customer experience management.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

Oracle Corporation

Cloud Computing and Customer Service: A 360-Degree View of Your Customers
sponsored by
WHITE PAPER: This white paper examines a cloud platform that will help you streamline your enterprise's customer service processes and open the door to more valuable insights through your own data.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

6 Steps to Deliver a Complete Service Experience
sponsored by
WHITE PAPER: This white paper highlights 6 steps in delivering a complete customer service experience, and will equip your agents with the tools and intelligence they need to deliver excellent service.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Global C-Suite Study: How to Enable CMOs to be Customer-Focused
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Read on and learn how to help these professionals build a robust digital marketing strategy.
Posted: 03 Aug 2015 | Published: 31 Mar 2014


The Top 30 Data Quality Issues You Need to Know About
sponsored by Melissa Data Corp
WHITE PAPER: While technology is always changing, industry experts have noticed 30 top trends over the past 30 years that continue to reappear as companies attempt to clean up their databases. This white paper presents these 30 data quality trends and gives helpful hints on how your organization can overcome these pervasive issues.
Posted: 06 Jul 2015 | Published: 06 Jul 2015

Melissa Data Corp

Data Quality Suite
sponsored by Melissa Data Corp
WHITE PAPER: This white paper outlines 4 powerful tools for real-time verification. Discover how you can protect your database with data quality firewall to gain the following benefits: Clean contact data at point of entry or in batch, improved customer contactability, less waste and reduced undeliverable mail, and more.
Posted: 06 Jul 2015 | Published: 31 Dec 2014

Melissa Data Corp

Enhanced Consumer Engagement in CPG and Retail
sponsored by Hortonworks
RESOURCE: Discover how your organization can create a comprehensive customer view by combining intra-enterprise and external consumer insights to increase revenues and improve margins in this resource. Read now to learn more.
Posted: 08 Jun 2015 | Published: 08 Jun 2015


Give digital a business focus
sponsored by Hewlett-Packard Limited
WHITE PAPER: Businesses need a way to consolidate this data to unify communications and deliver a seamless experience across multiple channels.For many organizations, the solution lies in outsourcing. Discover if outsourcing is right to manage your multichannel communications data in this informative white paper.
Posted: 21 Apr 2015 | Published: 31 Mar 2014

Hewlett-Packard Limited

How to Make Money or Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

Information Builders

Providing strategic competitive advantage and enriching the customer experience
sponsored by Hewlett-Packard Limited
WEBCAST: In this short video, you'll learn how one company is shifting the business world from a BPO focus, to a business process services (BPS) focus in an effort to transform business models and enhance customer experiences.
Posted: 10 Apr 2015 | Premiered: Apr 10, 2015

Hewlett-Packard Limited

Interactive Media Command Centre: Connecting NASCAR to Its Fans
sponsored by Hewlett-Packard Limited
VIDEO: NASCAR needed a way to view their customer experiences as a conversation to directly understand and track data about their organization and customer relationships. in this short video learn about the solution NASCAR chose to handle their big data analytics and discover why this option may have a place in your organization.
Posted: 08 Apr 2015 | Premiered: 27 Aug 2013

Hewlett-Packard Limited

The Top 10 Benefits of Cobrowse Technology
sponsored by Oracle Corporation
WHITE PAPER: How can you learn more about the benefits of collaborative customer service tools?Access this informative white paper to get 10 benefits you could gain by employing collaborative customer service software. Read now to find out if this collaborative CRM software could be right for your business.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

How Companies Know Which Customers Will Buy—And Who Will Buy More
sponsored by SearchCRM
EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015


Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
sponsored by Microsoft
CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
Posted: 26 Jan 2015 | Published: 26 Jan 2015


IBM Named a Leader in 2014 Gartner Magic Quadrant for Horizontal Portals
sponsored by IBM
WHITE PAPER: This report from Gartner takes a look at the horizon portal solution vendors you should be aware of, providing an in-depth breakdown of the pros and cons of each.
Posted: 20 Jan 2015 | Published: 01 Oct 2014


Best practice guide:What it takes to deliver a single view of the customer
sponsored by IPL
WHITE PAPER: This white paper intends to provide the reader with insight into how to ease the burden of compliance, become more customer-centric, offer improved products and services and make better-informed decisions by creating a single view of your most important information. Access now and learn how to enable these benefits in your own business.
Posted: 09 Feb 2015 | Published: 09 Feb 2015


Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce
sponsored by MuleSoft
WHITE PAPER: This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
Posted: 22 Jan 2015 | Published: 22 Jan 2015


Calculating Customer Lifetime Value: Analysis to Loyalty
sponsored by Looker
WEBCAST: Tune into the following webinar to learn what it takes to accurately calculate customer lifetime value and how by doing so successfully, you can drive improvements across all aspects of you company.
Posted: 20 Oct 2014 | Premiered: Oct 20, 2014


Take Advantage of Multi-Channel to Improve CEM
sponsored by Five9
EGUIDE: In this expert e-guide, explore the benefits and business drivers of integrating your data across all channels. Discover what tools and strategies you'll need to achieve a truly integrated, cross-channel customer experience.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
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