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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data Integration Reports
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2017 CRM Customer Service Tech Predictions
sponsored by Zendesk
WHITE PAPER: Analytics. Machine Learning. AI. Assess Gartner's predictions for customer service and support tools in 2017 – which ones are actually working?
Posted: 23 Apr 2017 | Published: 07 Nov 2016

Zendesk

Customer Analytics: Taking the First Step
sponsored by SAS
WHITE PAPER: In the current marketing environment, the greatest opportunity is in analytically enabled marketing. Analytical enablement is divided into 3 areas: Understanding the customer, developing usable insights, and putting those insights to work. Inside, learn about understanding the customer, and how to find your biggest gains in this area.
Posted: 20 Apr 2017 | Published: 01 Jun 2016

SAS

Modern Relationships: Predictive Analytics, Machine Learning and Meaningful Customer Relationships
sponsored by Zendesk
VIDEO: Join Jason Maynard, Director of Data and Analytics, and Dave Dyson, Senior Customer Service Evangelist to learn how machine learning can help improve your customer relationships, and how predictive analytics can further improve support and raise customer satisfaction.
Posted: 19 Apr 2017 | Premiered: 30 Dec 2016

Zendesk

The Multichannel Customer Care Report
sponsored by Zendesk
RESEARCH CONTENT: Today's customer wants the personalized experience of human communication but expects the speed and ease of automated services – thereby creating a paradoxical conundrum for businesses. Uncover the key findings of this 2017 customer care report to learn about multichannel strategies for meeting rising expectations.
Posted: 19 Apr 2017 | Published: 19 Apr 2017

Zendesk

2017 Customer Service Trends: Operations Become Smarter And More Strategic
sponsored by Zendesk
WHITE PAPER: This analyst report summarizes the top 10 customer service trends for 2017 that contact center leaders must pay attention to in order to deliver customer service excellence.
Posted: 19 Apr 2017 | Published: 27 Jan 2017

Zendesk

15 Customer, Digital Experience Software Vendors, Reviewed
sponsored by OpenText
WHITE PAPER: In this report, analysts reveal their assessment of 15 customer and digital experience enablers, including Adobe, based on 4 key criteria. Uncover must-have features designed to help satisfy today's audiences.
Posted: 17 Apr 2017 | Published: 26 Jan 2017

OpenText

Customer Communications Management: Analysts Decide its Digital Benefits
sponsored by OpenText
WHITE PAPER: In this Forrester report, learn why enterprise architects – professionals who seek to align business and IT -- are using CCM to update their technologies to deliver unified and consistent content across multiple communication channels.
Posted: 13 Apr 2017 | Published: 15 Jun 2016

OpenText

How to Build Engaging, Personalized, and Unforgettable Customer Experiences with Effective Content
sponsored by OpenText
WHITE PAPER: The consumer of today is smarter and savvier than ever before, empowered with information on a company's products, services, competitors and pricing at their fingertips. Are you falling behind?
Posted: 12 Apr 2017 | Published: 12 Apr 2017

OpenText

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

OpenText

Project Nightingale: An API-Led Revolution in Retail IT
sponsored by MuleSoft
EBOOK: This e-book presents a hypothetical retail business and follows their journey to meet customer expectations and deliver business agility. Discover how to take a new approach to integration with API-led connectivity and microservices architectures to tackle digital transformation challenges and deliver modern, personalized customer experiences.
Posted: 28 Mar 2017 | Published: 28 Mar 2017

MuleSoft

Predict Customer Behavior With the Power of Big Data
sponsored by [24]7
WHITE PAPER: How do you delve down into data to discern customer behavior patterns and discover what content will provide focused and personalized experiences? Explore how to leverage big data and predictive analytics to turn customer data into critical opportunities in order to enhance decision-making and architect a truly unique, positive customer journey.
Posted: 28 Mar 2017 | Published: 28 Mar 2017

[24]7

Voice of the Customer: Don't Just Collect Data, Act on It
sponsored by OpenText
WHITE PAPER: This report from Aberdeen Group highlights the growing role that voice of the customer (VoC) programs play in helping organizations meet and exceed buyer needs. Learn how to address common challenges that may be preventing you from implementing a modern VoC program.
Posted: 27 Mar 2017 | Published: 27 Mar 2017

OpenText

Enable Enterprise Content Management for Salesforce
sponsored by OpenText
WHITE PAPER: This paper explores how to derive optimal value from your content by bringing together ECM and your CRM systems. Discover how you can get a fuller, more insightful picture of your customers by powering Salesforce with ECM.
Posted: 24 Mar 2017 | Published: 31 Dec 2016

OpenText

Ovum Report: The Total Cost of Ownership of Cloud and Premise-Based Contact Center Platforms
sponsored by Genesys
RESEARCH CONTENT: This Ovum report analyzes where call center technology infrastructure deployments are now. Explore the total cost of ownership (TCO) of cloud vs. on-premise tools, current state of the market (what's happening in North America, UK, Northern Europe, Asia-Pacific and the Caribbean), scenario analyses, and more.
Posted: 23 Mar 2017 | Published: 27 Mar 2017

Genesys

CX Executive's Agenda 2017: A Data-Driven Approach to Satisfying Customers
sponsored by OpenText
WHITE PAPER: In January 2017, analysts surveyed 124 organizations of various sizes and industries. Learn how to use a data-driven approach to alleviate the challenges impacting your ability to satisfy customers.
Posted: 22 Mar 2017 | Published: 28 Feb 2017

OpenText

Connect Your Data Across Every Team, Vendor, and Touchpoint in Real Time
sponsored by Tealium
WHITE PAPER: Learn about an integrated approach to collecting and managing customer data, and making it available in real time. Learn about benefits that can help you gain a deeper understanding of customer behavior.
Posted: 22 Mar 2017 | Published: 22 Mar 2017

Tealium

Lead with Customer Experience, and Efficiency Will Follow
sponsored by OpenText
WHITE PAPER: With advancements in technology and evolving customer needs, customer service is no longer an exercise in addressing existing issues. In this study, learn how to set the right objectives for customer service executives to determine their areas of focus.
Posted: 22 Mar 2017 | Published: 22 Mar 2017

OpenText

Increase Campaign Effectiveness, Maximize Existing Customer Relationships, and Lower Attrition
sponsored by Tealium
WHITE PAPER: Real-time data focuses on influencing visitor activity, leading to conversion, retention and loyalty. Explore capabilities of real-time data management tools that can help you take action to increase revenue.
Posted: 21 Mar 2017 | Published: 21 Mar 2017

Tealium

Achieve A Single View Of The Retail Customer For Deeper Insight
sponsored by Hortonworks
WHITE PAPER: Consumer behavior changes constantly, threatening retailers' business objectives. But there are new opportunities for retailers willing to capture and analyze this behavior to gain insights and maintain their edge. Discover how to push your company to adapt to the evolving customer. Plus, learn about the role big data plays in this new landscape.
Posted: 21 Mar 2017 | Published: 21 Mar 2017

Hortonworks

Contextual Marketing: Stop Neglecting your Audience
sponsored by Tealium
WHITE PAPER: With the right technology, today's marketers can understand, segment, and engage their audiences better. Access this white paper and learn how you can grow leads, increase conversions, and decrease future churn.
Posted: 20 Mar 2017 | Published: 20 Mar 2017

Tealium

3 Predictions About The Future of Customer Experience
sponsored by Avaya
RESOURCE: It seems like only yesterday that the communications world was marveling at the benefits of integrating voice and data. Now, it's all about the multi-touch customer experience and mobility. Discover 3 predictions about how the future of customer experience may evolve.
Posted: 15 Mar 2017 | Published: 16 Oct 2016

Avaya

Critical Innovations Driving Future Customer Experiences
sponsored by Avaya
WHITE PAPER: Customers are the lifeblood of any company, and it's the experiences that customers have with your company that's most important. With a changing digital world, you need to have an understanding of how to move forward with changing consumer needs. Learn the critical elements driving superior customer experiences that you should consider.
Posted: 15 Mar 2017 | Published: 01 Sep 2016

Avaya

Customer Engagement In The Spotlight: 3 Pillars Of A High Quality Customer Experience
sponsored by Avaya
WHITE PAPER: Today's digital consumers demand a consistent experience across multiple touch points, both physical and digital. But high quality, seamless interaction depends on how well you build up the 3 pillars of customer experience. Inside, learn what those pillars are, and how to leverage them in order to provide an excellent customer experience.
Posted: 15 Mar 2017 | Published: 01 Nov 2016

Avaya

Why Retailers Are Implementing Unified Platforms
sponsored by Adyen
EGUIDE: More than 85% of retailers are looking to implement a unified platform in the next 10 years. But in the omnichannel age, how can retailers keep track of customers both on and offline? In this e-guide, learn why retailers are adopting a unified platform and rethinking the value of stores to provide a true omni-channel business.
Posted: 26 Apr 2017 | Published: 26 Apr 2017


5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by Salesforce.com
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

Salesforce.com
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
Customer Data Integration definition sponsored by SearchDataManagement.com, powered by WhatIs.com an online computer dictionary

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