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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data Integration Reports
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The End User Is Always Right (Especially When They're Wrong)
sponsored by Energized Work
RESOURCE: Learn how you can involve your users throughout every aspect of a digital project to increase value and leverage their feedback to help drive business decisions.
Posted: 15 Dec 2017 | Published: 15 Dec 2017

Energized Work

The IoT Imperative for Consumer Industries
sponsored by SAP
WHITE PAPER: Learn about the role played by IoT and machine learning in shaping digital transformations and customer engagement strategies for consumer industries.
Posted: 11 Dec 2017 | Published: 31 May 2017

SAP

2017 State Of Global Customer Service Report
sponsored by Microsoft
WHITE PAPER: Uncover the Microsoft 2017 State of Global Customer Service report's key findings about digital brand engagement, customer self-service, omnichannel strategies, and more.
Posted: 08 Dec 2017 | Published: 08 Dec 2017

Microsoft

Everyone Wins When Registration Is Easy
sponsored by Janrain
CASE STUDY: Explore how the Dr. Pepper Snapple Group uses a customer identity management platform to facilitate a seamless registration process, provide a personalized experience on brand sites, welcome back returning visitors with a one-click login experience, and more.
Posted: 05 Dec 2017 | Published: 05 Dec 2017

Janrain

Major Midwest Grocery Retailer Increases Loyalty with New CIAM Solution
sponsored by Janrain
CASE STUDY: Explore how a major Midwest grocery retailer customized its platform to add data from loyalty and digital coupon programs and personalize its marketing to customers.
Posted: 05 Dec 2017 | Published: 31 Oct 2016

Janrain

Report: A 36-Criteria Evaluation of CRM Suites
sponsored by Microsoft
WHITE PAPER: In this Forrester report, explore a 36-criteria evaluation of CRM suites to help you identify which tools may best fit your organization's needs.
Posted: 04 Dec 2017 | Published: 04 Dec 2017

Microsoft

User Feedback Drives a Better Customer Experience by Shaping the SDLC
sponsored by Applause
EBOOK: Find out how to differentiate your brand through your user experience, and discover 3 potential app quality benefits from injecting user feedback into your software development lifecycle (SDLC).
Posted: 30 Nov 2017 | Published: 30 Nov 2017

Applause

Shaping Customer Experiences with Localization
sponsored by Applause
EBOOK: Discover how you can contextualize customer experiences within the frame of their geographical location, language, and culture with localization to improve your overall brand engagement.
Posted: 30 Nov 2017 | Published: 30 Nov 2017

Applause

Understanding Omnichannel Customer Behavior
sponsored by BT
WHITE PAPER: Customers seek out different channels based on need and preference, meaning that you need to meet them wherever they go. Find out what it takes to create positive omnichannel customer experiences and learn more about why people choose the channels they do to interact with your business.
Posted: 27 Nov 2017 | Published: 31 Dec 2015

BT

Refine the Source of Truth in Your Contact Center to Improve Performance
sponsored by NICE Systems
RESEARCH CONTENT: In this Forrester Research report, find out how you can best use customer feedback and data to drive continuous improvement for better overall customer service and performance in your contact center.
Posted: 27 Nov 2017 | Published: 30 Oct 2017

NICE Systems

How Financial Services Can Be Customer-Centric in the New Digital Landscape
sponsored by Microsoft
RESEARCH CONTENT: This IDC white paper explores how financial services organizations can build a positive digital customer experience across multiple channels. Learn how to create a connected, customer-centric experience with key enablers for cloud content management, mobility, analytics, and more.
Posted: 20 Nov 2017 | Published: 30 Apr 2017

Microsoft

Optimize Your Workforce for the Omnichannel Revolution
sponsored by Genesys
EBOOK: Explore how to create comprehensive omnichannel workforce planning. Find out how to orchestrate your customers' digital journeys to improve their overall experiences.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Genesys

The New Era of Digital Retail
sponsored by Microsoft
WHITE PAPER: Find out what some of the retail industry's brightest thought leaders from Microsoft and NORA had to say about the changing digital landscape in terms of personalization, omnichannel customer engagement, customer data management, and more.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Microsoft

Planning and Managing Your Omnichannel Contact Center Workforce
sponsored by Genesys
WHITE PAPER: Discover how to enable data integration and workforce planning for omnichannel strategies so that you can interact with consumers effectively across all of the devices and channels they use to engage with your business.
Posted: 16 Nov 2017 | Published: 16 Nov 2017

Genesys

Not All Customer Experience Platforms are Created Equal
sponsored by Genesys
EBOOK: Find out how you can execute a comprehensive omnichannel contact center strategy that enables you to manage customer data across channels of engagement and deliver seamless customer experiences.
Posted: 16 Nov 2017 | Published: 16 Nov 2017

Genesys

Marketing Insight with SAP at Cirque du Soleil
sponsored by SAP
VIDEO: Watch this brief video case study to find out how the marketing team for Cirque du Soleil created a single source of truth for fast, dependable insights using a business intelligence platform built on the power of SAP data.
Posted: 15 Nov 2017 | Premiered: 15 Nov 2017

SAP

Create Your Roadmap to Customer Experience Excellence
sponsored by Sitecore
WHITE PAPER: Explore the Sitecore Customer Experience Maturity Model (CXMM), and how you can connect people, processes, technology and tactics to help you create a roadmap for customer experience excellence.
Posted: 09 Nov 2017 | Published: 09 Nov 2017

Sitecore

Decoding the Value of 4 Consumer Data Types
sponsored by Sophos
RESEARCH CONTENT: Explore this Forrester Research report to understand the full spectrum of consumer data that's now available to companies to use, and how B2C marketers should combine these resources for maximum benefits.
Posted: 27 Oct 2017 | Published: 27 Oct 2017

Sophos

Microsoft Lays Out Linkedin CRM Strategy
sponsored by Microsoft
ANALYST REPORT: In this note by Nucleus Research, learn why Microsoft's new Relationship Sales tool, which combines Microsoft's Dynamics 365 for Sales and LinkedIn's Sales Navigator Enterprise edition, can drive a productivity increase of 12 – 15% for sales people, while also accelerating time to close.
Posted: 19 Oct 2017 | Published: 19 Oct 2017

Microsoft

A 5 Minute Guide to Cognitive Search for Customer Support
sponsored by Attivio, Inc.
WHITE PAPER: Explore the basics of a cognitive search platform – from natural language processing to robust security and big data analytics – and find out how cognitive search apps can help contact centers revitalize customer interactions and self-service.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Attivio, Inc.

Increasing Lifetime Value through Personalized Online Customer Journeys
sponsored by Cxense
ANALYST REPORT: Staying relevant to audiences in view of disruption is the biggest challenge faced by organizations today. In this report by Frost & Sullivan, CX leaders across a variety of industries share insight into the importance of online customer journeys and the different outcomes required from customer engagement.
Posted: 30 Aug 2017 | Published: 30 Aug 2017

Cxense

On the Radar: How Cxense Can Be Used For a Customized User Experience
sponsored by Cxense
PRODUCT LITERATURE: There are major benefits to offering a personalized CX: Higher customer satisfaction, an increase in retention, and greater value from marketing efforts, just to name a few. But the right tool is necessary to reap these benefits. Learn about how Cxense's data management platform can help you institute greater personalization for your users.
Posted: 30 Aug 2017 | Published: 20 Apr 2017

Cxense

Journey Mapping: An Outside-in Approach to Delivering Great Customer Experiences
sponsored by Genesys
EBOOK: As an essential part of executing your omnichannel strategy, learn how to map out the customer journey across multiple channels by breaking down silos to improve overall customer experiences and brand engagement.
Posted: 29 Aug 2017 | Published: 29 Aug 2017

Genesys

The State of Support Services 2017
sponsored by LogMeIn Rescue
RESEARCH CONTENT: In this research report by the Technology Services Industry Association, learn the current state of customer support services, including 4 strategy elements of the current customer support transformation 4 key phases of the customer lifecycle and the engagement channel that brings the most customer satisfaction.
Posted: 24 Aug 2017 | Published: 14 Feb 2017

LogMeIn Rescue

Removing the Barriers to Automating Quality Assurance
sponsored by NICE Systems, Inc
WHITE PAPER: Explore 4 barriers to true quality management automation in contact centers and how to overcome them. Discover how to get the most out of your quality management processes and data by paving the way for the automation.
Posted: 18 Aug 2017 | Published: 18 Aug 2017

NICE Systems, Inc
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
Customer Data Integration definition sponsored by SearchDataManagement.com, powered by WhatIs.com an online computer dictionary

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