Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers
sponsored by SAP America, Inc.
CASE STUDY:
Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience.
Posted: 07 Feb 2012 | Published: 07 Feb 2012
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The Social-Powered Enterprise
sponsored by Salesforce.com
EBOOK:
This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.
Posted: 07 Feb 2012 | Published: 07 Feb 2012
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The Social Sales Revolution
sponsored by Salesforce.com
EBOOK:
This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.
Posted: 07 Feb 2012 | Published: 07 Feb 2012
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The Customer Loyalty Conundrum
sponsored by SAP America, Inc.
WHITE PAPER:
In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs.
Posted: 06 Feb 2012 | Published: 06 Feb 2012
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Grocer Moves Shopping to the Palm of Customers’ Hands
sponsored by SAP America, Inc.
CASE STUDY:
Read this Bloomberg Businessweek case study to learn how Swiss grocer Coop leveraged its customers' attachment to their iPhones with their long commutes and time-compressed schedules to boost both loyalty and sales with an iPhone shopping app that integrates with its back-end SAP ERP and CRM systems.
Posted: 01 Feb 2012 | Published: 01 Feb 2012
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Customers, Not Cars Now Drive Auto Importer’s Strategy
sponsored by SAP America, Inc.
CASE STUDY:
Read this Bloomberg Businessweek case study to learn how Israeli auto importer Colmobil Corp. changed its entire organizational structure and business processes, and, as part of the transformation, overhauled its legacy technology infrastructure to improve its customers' experiences and create business growth.
Posted: 01 Feb 2012 | Published: 01 Feb 2012
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The Inner Circle Guide to Speech Analytics
sponsored by Calabrio, Inc.
WHITE PAPER:
Read this comprehensive paper to gain valuable information for getting the most out of a speech analytics system.
Posted: 31 Jan 2012 | Published: 31 Jan 2012
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Smarter Commerce for Consumer Electronics White Paper
sponsored by IBM
WHITE PAPER:
When we talk about the world becoming increasingly interconnected, instrumented and intelligent, the most ubiquitous example is the smartphone. It collects and disseminates data while its users are at home and on the go, serving up just as much socially driven info as static, always-there web content. This white paper outlines smarter commerce.
Posted: 30 Jan 2012 | Published: 30 Jan 2012
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B2B Benchmark Assessment for B2B Services Sector
sponsored by IBM
ASSESSMENT TOOL:
Take the time now and find out how your organization's sales processes to configure, price and quote complex business-to-business (B2B) offers ranks against the market leaders in the B2B services, communications, software, IT services and B2B advertising sectors.
Posted: 30 Jan 2012 | Published: 30 Jan 2012
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Smarter Commerce Manufacturing Interactive Guide
sponsored by IBM
VIRTUAL SEMINAR:
Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.
Posted: 30 Jan 2012 | Premiered: 30 Jan 2012
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Becoming Customer Driven - Enabling Distributed B2B Order Management
sponsored by IBM
WHITE PAPER:
This brief white paper focuses on the unique order management of B2B commerce, outlining the requirements for distributed order management as a new business requirement and sharing the experiences of Dal-Tile as they implement an end-to-end distributed order management solution from IBM.
Posted: 30 Jan 2012 | Published: 30 Jan 2012
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Service. Smarter. Thriving in the age of the empowered customer
sponsored by IBM
WHITE PAPER:
In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.
Posted: 30 Jan 2012 | Published: 30 Jan 2012
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Sell. Smarter. Thriving in the age of the empowered customer
sponsored by IBM
WHITE PAPER:
Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.
Posted: 30 Jan 2012 | Published: 30 Jan 2012
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Cincinnati Zoo improves customer experience and enhances performance
sponsored by IBM
WHITE PAPER:
Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more.
Posted: 24 Jan 2012 | Published: 24 Jan 2012
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Customer Analytics Pay Off
sponsored by IBM
WHITE PAPER:
Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
Posted: 24 Jan 2012 | Published: 24 Jan 2012
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Experts say CEM technology can build single view of customer
sponsored by Infor CRM
EGUIDE:
This tip guide from our editorial team features an article on overcoming single-view issues and how customer experience management (CEM) technologies are a valuable tool for this problem.
Posted: 24 Jan 2012 | Published: 24 Jan 2012
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Station Casinos uses workload automation solution to deliver smoother audits and increase customer loyalty
sponsored by Cisco Systems, Inc.
WHITE PAPER:
In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.
Posted: 20 Jan 2012 | Published: 20 Jan 2012
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Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing
sponsored by Infor CRM
VIDEO:
This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012
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Drive Lifetime Customer Loyalty with Infor CRM Epiphany Interaction Advisor
sponsored by Infor CRM
VIDEO:
Watch this video demo to learn about Infor CRM Epiphany Interaction Advisor, an all-in-one customer interaction system that provides you with valuable customer insight for enhanced interactions and increased customer loyalty.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012
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Video: Customer Lifetime Value for IT
sponsored by IBM
VIDEOCAST:
With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.
Posted: 17 Jan 2012 | Premiered: 17 Jan 2012
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Demo: IBM SPSS Customer Analytics Overview
sponsored by IBM
VIDEOCAST:
Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship.
Posted: 17 Jan 2012 | Premiered: 17 Jan 2012
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IBM solutions that offer real-time customer insights, integrate applications and build brand loyalty
sponsored by IBM
EBOOK:
Want to know how the most successful companies deliver exceptional customer value? Do you know the best practices for using customer analytics? This e-book answers these questions and a lot more about winning trends and practices in customer relationship management (CRM).
Posted: 17 Jan 2012 | Published: 17 Jan 2012
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CRM Thought Leadership booklet
sponsored by IBM
WHITE PAPER:
With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.
Posted: 17 Jan 2012 | Published: 17 Jan 2012
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Video: LotusLive Suite
sponsored by IBM
VIDEOCAST:
Watch this videocast to learn how IBM LotusLive provides a secure, robust and integrated communication environment to help you manage email, projects, remote teams and global clients. Take advantage of these collaborative tools so your employees can be more productive — regardless of device or geographic location.
Posted: 17 Jan 2012 | Premiered: 17 Jan 2012
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CRM Sheds Light on Tommy Bahama Customers
sponsored by Infor CRM
WHITE PAPER:
Read this brief article to discover how this growing retail chain of "island fashion" utilizes their loyal customers and their information to keep their business going through the recession and beyond.
Posted: 17 Jan 2012 | Published: 17 Jan 2012
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