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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data IntegrationReports
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Increase Customer Engagement Through Transparency - Give Customers the Power to Access Their Own Statements, Bills and Records
sponsored by IBM
VIDEO: In this webinar, Forrester research analyst Craig Le Clair examines best practices for providing customers with secure, reliable access to their own statements and bills in order to create the kind of business transparency that leads to deeper customer engagement.
Posted: 30 Jul 2014 | Premiered: 30 Jul 2014

IBM

Providing the total customer experience with IBM Predictive Customer Intelligence
sponsored by IBM
VIDEO: Tune into the following webcast to explore the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also gain a firsthand look at a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Premiered: 16 Jul 2014

IBM

Customer Intelligence Tools Drive More Engaging Experiences
sponsored by IBM
WHITE PAPER: The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

TechRadar™: Customer Analytics Methods, Q1 2014
sponsored by IBM
WHITE PAPER: The following white paper explores the current need for customer analytics and offers practical advices on how to use the technology to glean deeper insights to the consumers' needs, wants, as well as habits. Also hear about technology recommendations, the methods to use, and more.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

Analyst Report: Business Value of IBM Digital Experience Management Tools
sponsored by IBM
WHITE PAPER: Uncover a complete list of results from a recent study that exposes the average ROI of those who make the leap to a digital experience platform.
Posted: 07 Jul 2014 | Published: 30 Nov 2013

IBM

Successful Social Lead Generation Strategy: Tips and Trends
sponsored by UStream
EGUIDE: The following expert e-guide explores the current state of social media and its prominence in the business environment. Learn about the 3 pillars for developing a strong foundation for you social strategy and more.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

UStream

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

Air Transport Industry Insights 2014
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from SITA looks at the impact of business intelligence on airlines and airports.
Posted: 01 May 2014 | Published: 01 May 2014

ComputerWeekly.com

SAP HANA: Innovative Solutions for the Consumer Products Group
sponsored by HP & Intel®
VIDEO: View the following video to hear from some of the biggest names inside HP and SAP as they explore the technology that is allowing for consumer product companies to take advantage of real-time insights—most importantly, find out what you can do to start leveraging this technology as well.
Posted: 25 Apr 2014 | Premiered: 16 Apr 2014

HP & Intel®

Challenges in the Effective Use of Master Data Management Techniques
sponsored by SAS
WHITE PAPER: The following white paper explores the challenges that face many companies that are trying to get an effective hold on master data management. Learn which consolidation techniques to use, how to meet consumption needs, and more.
Posted: 22 Apr 2014 | Published: 22 Apr 2014

SAS

How sales intelligence drives business goals
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com

SAP HANA: Real-Time Analytics for Retailers
sponsored by HP & Intel®
VIDEO: For retailers, data captured during the sales cycle plays a critical role in almost every aspect of business. The right technology can enable retailers to capture, manage and take advantage of customer data in real-time. Learn more by watching this conversation featuring experts from HP and SAP HANA.
Posted: 16 Apr 2014 | Premiered: 16 Apr 2014

HP & Intel®

The Journey to Smarter Commerce: Your customer in context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Making the First Mile™ of Business Smarter
sponsored by Kofax, Inc.
EBOOK: This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Kofax, Inc.

Why CIOs Need to Take Control of Customer Data
sponsored by Informatica
WHITE PAPER: This executive brief examines the business implications of unintegrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technologies.
Posted: 27 Mar 2014 | Published: 31 May 2013

Informatica

MDM and Data Quality for the Data Warehouse
sponsored by Informatica
WHITE PAPER: This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Choosing the Right Master Data Management Solution for Your Organization
sponsored by Informatica
WHITE PAPER: Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

HP Enterprise Services Opportunity to Cash Transformation
sponsored by HP & Intel®
VIDEO: In this video, HP executives share the story of the large-scale transformation of its Enterprise Services business to standardize the processes and tools that control how they manage client contracts, using SAP technologies and HP's own SAP Services team.
Posted: 20 Mar 2014 | Premiered: 20 Mar 2014

HP & Intel®

Orchestrating a big data integration strategy
sponsored by TechTarget
RESOURCE: Big Data environments provide a seamless transition for the traditional extract, transform and load (ETL) - driven data integration processes. However, increased flexibility also means more complexit. Complete this short survey to gain access to an expert e-guide providing you with a new way of thinking about data integration.
Posted: 19 Feb 2014 | Published: 19 Feb 2014

TechTarget

Consult the new dictionary for customer experience KPIs
sponsored by Oracle Corporation
WHITE PAPER: This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.
Posted: 27 Mar 2014 | Published: 30 Sep 2012

Oracle Corporation

Effectively Leveraging CRM Analytics
sponsored by MicroStrategy Incorporated
EGUIDE: This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.
Posted: 21 Mar 2014 | Published: 21 Mar 2014

MicroStrategy Incorporated

Close the Omni-channel Customer Experience Gap
sponsored by IBM
WHITE PAPER: If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.
Posted: 20 Mar 2014 | Published: 31 Aug 2013

IBM

Why the empowered consumer can hinder business success
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Jumpstart your journey to personalized digital marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
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