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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data IntegrationReports
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Banking on Digitization
sponsored by Hewlett-Packard Limited
WHITE PAPER: Check out the following white paper to learn how by leveraging digitization technology, banks can reap significant customer loyalty rewards and drastically reduce the cost of serving digital customers. Read on to learn about the tools and strategies you need to get started.
Posted: 10 Nov 2014 | Published: 10 Nov 2014

Hewlett-Packard Limited

Calculating Customer Lifetime Value: Analysis to Loyalty
sponsored by Looker
WEBCAST: Tune into the following webinar to learn what it takes to accurately calculate customer lifetime value and how by doing so successfully, you can drive improvements across all aspects of you company.
Posted: 20 Oct 2014 | Premiered: Oct 20, 2014

Looker

Capture and Case Management - The Dynamic Duo For Superior Customer Experience
sponsored by IBM.
WEBCAST: Join Analyst Harvey Spencer in this informative webcasts to get a look at how Case Management and Capture work together to manage multiple streams of semi-structured and unstructured data in real time and how it can ultimately benefit your business.
Posted: 10 Oct 2014 | Premiered: Oct 10, 2014

IBM.

Optimizing Customer Service with Next Generation Analytics
sponsored by IBM.
WEBCAST: Join IBM in the following webcast for a look at a new generation of solutions that can apply Analytics to mine vast stores of customer data and extract a complete picture of the customer and behavior to provide contact centers and customer experience executives with the information they need to create lasting customer engagement.
Posted: 10 Oct 2014 | Premiered: Oct 10, 2014

IBM.

Why website personalization matters
sponsored by Sitecore
WHITE PAPER: Our world has become so intertwined with digital commerce that businesses now have to either deliver a completely personalized digital experience or risk falling off the market. So what does it take to deliver the experience the digital customer wants? Consult the following white paper to find out tools and strategies to do so.
Posted: 07 Oct 2014 | Published: 07 Oct 2014

Sitecore

The Integration and Automation Marketers Need to Win Customers for Life
sponsored by Sitecore
WHITE PAPER: Learn about a platform capable of creating a single view of the customer in a big data marketing repository, and, as a result, enabling marketers to form lasting bonds with their customers.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Sitecore

Technology Strategies for Attracting and Keeping Customers
sponsored by Sitecore
WHITE PAPER: Uncover a complete list of results from a recent survey of 312 senior executives which focuses on how these executives nurture the customer lifecycle.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Sitecore

A Marketer’s Guide to Analytics
sponsored by SAS
WHITE PAPER: The following white paper intends to provide managers and other marketing professionals with an introduction to applying analytics to marketing so you can significantly improve outcomes.
Posted: 24 Sep 2014 | Published: 24 Sep 2014

SAS

3 Common Use Cases for Contact Center Infrastructure
sponsored by Genesys
ANALYST REPORT: Contact center infrastructure evaluations remain technically complex processes. If you are looking to select the contact center platform right for your specific requirements and deliver sustainable competitive customer experiences, this report is a must read.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

The Latest Contact Center Advancements
sponsored by Genesys
ANALYST REPORT: Gartner recently released the Magic Quadrant for Contact Center Infrastructure 2014, an annual report analyzing the contact center infrastructure vendors. Gartner positions vendors based on Completeness of Vision and Ability to Execute.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

Exceptional Customer Experiences: One Platform for Every Communication Channel
sponsored by IBM
VIDEO: The following video demo highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. Additionally, this demo explores new features coming in the platform such as renditions, new integrations, and more.
Posted: 16 Sep 2014 | Premiered: 16 Sep 2014

IBM

Accelerate Access to Critical Customer Data with Simple Salesforce Migration
sponsored by Scribe Software Corporation
WHITE PAPER: Accurate, consistent integration of data between core systems is no small feat with many hurdles along the path to success. View this whitepaper now to find out 4 primary areas that present challenges to successful integration, and essential tips to avoid them.
Posted: 08 Sep 2014 | Published: 08 Sep 2014

Scribe Software Corporation

The Power of CPQ Technologies
sponsored by Oracle Corporation
WHITE PAPER: In this Aberdeen research report, learn more about configure/price/quote (CPQ) technologies and how they remove speed bumps from the enterprise selling journey. Discover how CPQ adds a crucial layer of automation, time savings, collaboration, and visibility that allow the best sellers to use their time and capabilities most effectively.
Posted: 03 Sep 2014 | Published: 31 May 2014

Oracle Corporation

Successful Social Lead Generation Strategy: Tips and Trends
sponsored by UStream
EGUIDE: The following expert e-guide explores the current state of social media and its prominence in the business environment. Learn about the 3 pillars for developing a strong foundation for you social strategy and more.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

UStream

Air Transport Industry Insights 2014
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from SITA looks at the impact of business intelligence on airlines and airports.
Posted: 01 May 2014 | Published: 01 May 2014

ComputerWeekly.com

BNP Paribas Personalizes Services Across All Channels
sponsored by IBM
WHITE PAPER: In this white paper, learn how BNP Paribas leveraged master data management (MDM) software to create a single data repository, so they can easily access and manage data shared across systems, resulting in more personalized offers for customers, faster time-to-market for products, increased flexibility, and much more.
Posted: 17 Apr 2014 | Published: 30 Nov 2012

IBM

Why CIOs Need to Take Control of Customer Data
sponsored by Informatica
WHITE PAPER: This executive brief examines the business implications of unintegrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technologies.
Posted: 27 Mar 2014 | Published: 31 May 2013

Informatica

MDM and Data Quality for the Data Warehouse
sponsored by Informatica
WHITE PAPER: This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Choosing the Right Master Data Management Solution for Your Organization
sponsored by Informatica
WHITE PAPER: Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Take Advantage of Multi-Channel to Improve CEM
sponsored by Five9
EGUIDE: In this expert e-guide, explore the benefits and business drivers of integrating your data across all channels. Discover what tools and strategies you'll need to achieve a truly integrated, cross-channel customer experience.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

Five9

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

Sales Intelligence: 28% More Reps Achieving Annual Quota
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Making the First Mile™ of Business Smarter
sponsored by Kofax, Inc.
EBOOK: This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Kofax, Inc.

Consult the new dictionary for customer experience KPIs
sponsored by Oracle Corporation
WHITE PAPER: This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.
Posted: 27 Mar 2014 | Published: 30 Sep 2012

Oracle Corporation
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
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