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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
101 - 125 of 424 Matches Previous Page  |  Next Page
Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

The State of Data-Driven Marketing and CEM in 2015
sponsored by Teradata
RESOURCE: Learn about how data-driven marketing can create individualized insights. Connect large amounts of online and offline data to deliver cross-channel, personalized marketing campaigns and meet customer demands.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

8 Expert Tips for Thriving in Today's Data-Driven Marketing Landscape
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn 8 tips from experts on how to gain proficiency in data-driven markets and encourage revenue through relationships built on relevant interactive messaging.
Posted: 09 Feb 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company

10 Digital Marketing Tips for a Successful 2015
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about the top 10 digital marketing trends from last year that are making a big splash in the field today
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

Ultimate Guide to Post-Purchase Messages: 15 Ways to Build Loyalty and Drive More Revenue
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this white paper to learn the 15 ways you can drive revenue and foster brand loyalty using triggered messages and other personalized content to build substantial relationships with your customers and keep them coming back for more.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Silverpop Systems Inc. an IBM Company

Why Outsourcing CRM Doesn't Mean That You Can Outsource Data Protection
sponsored by BitGlass
WHITE PAPER: This white paper explains why enterprises utilizing cloud applications like Salesforce should consider investing in a cloud access security broker, which restores data protection and visibility to your IT team while respecting user privacy.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

BitGlass

7 Key Marketing Trends for 2015 and Tactics for Succeeding in the New Year
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable guide to learn more about the 7 key marketing trends for 2015 and how you can harness these trends to improve customer experience and maintain your competitive edge.
Posted: 04 Feb 2015 | Published: 04 Feb 2015

Silverpop Systems Inc. an IBM Company

How XO Communications reduces customer attrition with predictive analytics
sponsored by IBM
CASE STUDY: The following case study examines how XO Communications, by using predictive analytics, was able to ensure that their smaller client accounts did not fall to the waste side. Additionally, learn how they were even able to identify customer churn risks and provide care teams with the right insights to prevent attrition.
Posted: 03 Feb 2015 | Published: 03 Feb 2015

IBM

Demonstrating the ROI of IBM’s Exceptional Digital Experience Solutions
sponsored by IBM
WHITE PAPER: This whitepaper examines the results of an IDC study concerning the economic benefits of moving away from a homegrown solution or custom integration of multi-vendor components to a single-platform digital content delivery solution – specifically IBM's integrated Exceptional Digital Experience suite.
Posted: 20 Jan 2015 | Published: 20 Jan 2015

IBM

Forrester Market Overview: Digital Customer Experience Delivery Platforms
sponsored by IBM
WHITE PAPER: Access this critical report to gain a comprehensive understanding of the how software vendors tackle the multichannel experience mandate.
Posted: 20 Jan 2015 | Published: 26 Nov 2012

IBM

CRM Analyst Report: How to maximize revenue and customer experiences
sponsored by Oracle Corporation UK Ltd
ANALYST REPORT: Access this Aberdeen Group report to discover CRM essentials every company needs for effective business management. Read on to find out why enterprises using CRM technology are seeing measurable advantages over non-users, and how to leverage these tools for stronger business results.
Posted: 08 Dec 2014 | Published: 08 Dec 2014

Oracle Corporation UK Ltd

How APIs Displace ESBs and SOA in the Enterprise
sponsored by Apigee
WHITE PAPER: Powering interactions via apps requires a new architecture. Companies today seek to leverage the latest forms of mobile and rich-client engagement to build new experiences. Enterprises must move from delivering web apps as the primary interaction channel to powering interactions across multiple interactive touch points.
Posted: 18 Nov 2014 | Published: 18 Nov 2014

Apigee

How Natural Language Capabilities for IVR can Increase Custumer Self-Service Satisfaction
sponsored by [24]7
RESOURCE: Access this concise resource to learn how to upgrade your traditional IVR system to a next generation one and increase customer satisfaction by making it simpler and faster for customer to self-serve.
Posted: 29 Jan 2015 | Published: 29 Jan 2015

[24]7

The Age of Social Media: Lead Generation and Brand Authenticity
sponsored by Marketo
WHITE PAPER: This white paper considers the advantages of social media in regards to lead generation. Access now to find out how you can implement a profitable social media strategy by targeting a variety of platforms with specific plans of action, and how your sales leads will benefit.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

The Definitive Guide to Engaging Content Marketing
sponsored by Marketo
RESOURCE: This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Marketo

Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce
sponsored by MuleSoft
WHITE PAPER: This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

MuleSoft

5 Dreamforce Announcements That Will Shape Service in 2015
sponsored by Salesforce
WHITE PAPER: Does your company have the tools to deliver a connected, personalized customer service experience anytime, anywhere, on any device, and in every product?Access this white paper to find out how one platform steps up to the plate, building on the Salesforce Customer Success Platform to ensure intuitive, powerful features and results.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce

3 Keys to a 5-Star Mobile User Experience
sponsored by Hewlett-Packard Company
RESOURCE: Access this brief resource to find fast facts about the mobile user experience, and find out why the user experience should be at the top of every enterprise's list. View now to discover how your mobile experience may be handicapping your business and damaging your brand presence.
Posted: 15 Dec 2014 | Published: 15 Dec 2014

Hewlett-Packard Company

5 Best Practice Steps for B2B and B2C Convergence
sponsored by IBM
WHITE PAPER: Access this Aberdeen research report to find out how customer requirements and cross-channel logistics flow, grow, and coverage – and what that means for your supply chain strategy.
Posted: 05 Dec 2014 | Published: 05 Dec 2014

IBM

Proactively Manage Service Levels - How to Improve Customer Experience, Avoid Penalties, Improve Performance, and Increase Agility
sponsored by Automic
WHITE PAPER: This whitepaper starts by exploring the challenges of meeting SLAs in this new world that we find ourselves in. It then goes on to highlight the critical capabilities needed to proactively manage SLAs and explains how the Automic Business Automation platform provides the capabilities.
Posted: 26 Nov 2014 | Published: 26 Nov 2014

Automic

Expert Advice: E-Commerce and Social Media Drives CRM
sponsored by IBM
EBOOK: Access this expert guide to discover how businesses can improve their CRM strategies to ensure customers remain in control and satisfied with the user experience.
Posted: 26 Nov 2014 | Published: 26 Nov 2014

IBM

Moving Forward with CRM: Key Trends and Technologies
sponsored by IBM
EGUIDE: This expert e-guide uncovers key CRM technologies and trends, and explores the best ways to measure the real value of an investment in social CRM.
Posted: 12 Nov 2014 | Published: 12 Nov 2014

IBM
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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