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DEFINITION: Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called "Chains."In the 1950's, Ithiel de Sola Pool (MIT) and Manfred Kochen (IBM) set out to prove the theory mathematically.  … 
Definition continues below.
Social Networking White Papers (View All Report Types)
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Applying Social Business:The Repeatable Patterns that Improve Business Processes and Provide Return
sponsored by IBM
WHITE PAPER: The following white paper examines how top organizations are optimizing processes and technology to become a social business. Learn about the best practices that have emerged, common pain points to be wary of, and more.
Posted: 01 Aug 2014 | Published: 01 Aug 2014


Improving Collaboration by Adding Social Capabilities to Email
sponsored by IBM
WHITE PAPER: The following white paper explores the importance of integrating current collaboration tools with social technology to bridge the gap between traditional business processes and the new socially-enabled work environment. Learn about the various challenges that must be overcome, technology to consider, and more.
Posted: 19 May 2014 | Published: 19 May 2014


Advanced identity tracking for social networking sites: Using HP ArcSight ESM to identify online predators
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This critical resource exposes the truth behind online predators using social networking sites to stalk intended victims without being detected by authorities. Click now to see how a correlation engine can help pinpoint these criminals before their next attack.
Posted: 19 Aug 2014 | Published: 31 May 2012

Hewlett Packard Enterprise

Social Login 101
sponsored by Gigya
WHITE PAPER: View this white paper to learn why social login -- with permission-based access to first-party identity data -- is the better option for getting the kind of information that creates relevant cross-channel experiences. Read now to explore the basics of social login, best practices, and benefits for consumers and businesses.
Posted: 27 Jun 2014 | Published: 27 Jun 2014


Social is for Closers: Social Intelligence Guide for Sales
sponsored by Microsoft India
WHITE PAPER: If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
Posted: 20 May 2014 | Published: 20 May 2014

Microsoft India

The Market Within
sponsored by OpenText
WHITE PAPER: The following white paper explores the current state of social adoption and where innovative companies are focusing their efforts. Learn how to balance social inside and outside the enterprise, how to use social to improve worker efficiency, and much more.
Posted: 05 May 2014 | Published: 05 May 2014


Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014


Social Media in Government: 5 Key Considerations
sponsored by Hootsuite
WHITE PAPER: Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.
Posted: 15 Apr 2014 | Published: 15 Apr 2014


Social Media Education: The New Edge for Success
sponsored by Hootsuite
WHITE PAPER: Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
Posted: 15 Apr 2014 | Published: 15 Apr 2014


Turning Insight Into Action: The Journey to Social Media Intelligence
sponsored by Hootsuite
WHITE PAPER: Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.
Posted: 11 Apr 2014 | Published: 11 Apr 2014


Enabling the Business with Social Relationship Platforms
sponsored by Hootsuite
WHITE PAPER: Social media is quickly becoming a key part of enterprise business strategy. According to an IDG Research survey, 73% of respondents expect it to be critical or very important in the coming years. So how can CIOs prepare for and encourage the adoption of social media in the enterprise in a secure, compliant way?
Posted: 10 Apr 2014 | Published: 10 Apr 2014


6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014


Make the most of customer interactions in the contact center
sponsored by Calabrio, Inc.
WHITE PAPER: In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company.
Posted: 07 Apr 2014 | Published: 31 Dec 2013

Calabrio, Inc.

Instagram Guide
sponsored by Oracle Corporation
WHITE PAPER: Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well.
Posted: 31 Mar 2014 | Published: 31 Mar 2014

Oracle Corporation

Google+ Guide
sponsored by Oracle Corporation
WHITE PAPER: This guide explores some best practices for utilizing Google+ as an effective user engagement strategy.
Posted: 27 Mar 2014 | Published: 31 Dec 2013

Oracle Corporation

Evolving Security Technologies Present New Opportunities for Businesses
sponsored by Fortinet, Inc.
WHITE PAPER: This exclusive paper examines the technologies that are changing the enterprise and effects that they have on your security environment. Read on and also learn about emerging security trends and requirements that can help keep your organization safe as technologies evolve.
Posted: 14 Mar 2014 | Published: 14 Mar 2014

Fortinet, Inc.

From Social Media to Social CRM: Reinventing the Customer Relationship
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more.
Posted: 11 Mar 2014 | Published: 11 Mar 2014


Social Business - Patterns in achieving social business success
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover the social business practices top performing organizations are leveraging to gain a strong foothold in the market. Gain insights on 6 focus points that will improve your social business initiative, and much more.
Posted: 10 Mar 2014 | Published: 10 Mar 2014


Improving Employee Productivity with Social Tools
sponsored by SuccessFactors
WHITE PAPER: This resource examines today's changing workforce, and describes how social tools are becoming the key to better employee productivity, satisfaction, and profitability.
Posted: 04 Mar 2014 | Published: 04 Mar 2014


Server Services from IBM
sponsored by IBM
WHITE PAPER: Access this expert resource to discover what many are using to design, build and manage high-performing server infrastructures to accommodate a spike in data volume.
Posted: 03 Mar 2014 | Published: 30 Sep 2013


Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013


8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014


Best Practices: 10 must-have metrics and benchmarks for better recruiting
sponsored by SuccessFactors
WHITE PAPER: To maximize company performance, you need the best talent – and the best talent comes from superior recruiting. This resource counts down 10 must-have metrics and benchmarks for better recruiting.
Posted: 25 Feb 2014 | Published: 25 Feb 2014


Measuring Social Media Marketing
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Consult the following research brief to uncover what it takes to measure social media in a way that can deliver actionable insights to drive higher business value. Discover what to track, why, and what other successful businesses are doing to get the most out of social media.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

Oracle Corporation UK Ltd
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SOCIAL NETWORKING DEFINITION (continued): …  Although they were able to phrase the question (given a set N of people, what is the probability that each member of N is connected to another member via k_1, k_2, k_3...k_n links?), after twenty years they were still unable to solve the problem to their own satisfaction. In 1967, American sociologist Stanley Milgram devised a new way to test the theory, which he called "the small-world problem." He randomly selected people in the mid-West to send packages to a stranger located in Massachusetts. The senders knew the recipient's name, occupation, and general location. They were instructed to send … 
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