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Web Analytics

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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis  … 
Definition continues below.
Web AnalyticsReports
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DB2 BLU: Faster Business Insights for Real Business Value
sponsored by IBM
WHITE PAPER: This resource will focus on the business value of IBM's DB2 BLU on Power, including the results of the new POWER8 benchmark for BLU on POWER.
Posted: 28 Oct 2014 | Published: 28 Oct 2014

IBM

The Book of Wisdom 5 essentials for delivering personalized experiences
sponsored by Sitecore
EBOOK: The following e-book explores the top 5 essentials for delivering personalized experiences to your customers and provides insight into the best practices for making sure the end user is happy with their experience. Read on to lean about technology to consider, pain points, and more.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Sitecore

Creating the Omnichannel Digital Experience
sponsored by IBM
WHITE PAPER: As the rise in mobile dependence becomes more prominent, employees are demanding higher expectations for increased connected mobility and ubiquitous digital experiences. As such, many challenges arise for CIOs to deliver on this need—but what technology and strategies are needed to do so? Read on to find out now.
Posted: 07 Oct 2014 | Published: 07 Oct 2014

IBM

Replatforming Your E-commerce Site: 10 Best Practices For Cross-Channel Retailers
sponsored by OmniTi
WHITE PAPER: The following white paper examines the biggest issues with first-generation e-commerce solutions and offers insight into why replatforming holds the answers to successful growth. Read on to uncover the top 10 best practices for replatforming and more.
Posted: 30 Sep 2014 | Published: 30 Sep 2014

OmniTi

Monitoring the Big Picture A Modern Approach for Web Application Monitoring
sponsored by OmniTi
WHITE PAPER: The following white paper examines how to take a broader, deeper, and more coordinated approach to monitoring and offers tips and strategies to do so. Learn what technology is available to help you out, common pain points to be wary of, and more.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

OmniTi

Delivering Cross-Channel Digital Experiences at Scale:Considering e-Spirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following IDC white paper to explore how Modern Web content management systems can give content authors, designers, and developers the tools they need to collaborate effectively and create compelling cross-channel digital experiences. Additionally, gain insight into technology recommendations, strategies, and more.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

e-Spirit AG

Loud in the Cloud Customer Spotlights: Learning
sponsored by SAP
CASE STUDY: Check out the following white paper to get a firsthand look at learning solutions software and how it can substantially aid in addressing all your learning needs into one integrated platform. Hear from 5 of the biggest vendors that used this technology to help their own learning initiatives and how it can ultimately help your organization as well.
Posted: 30 Jul 2014 | Published: 30 Jul 2014

SAP

WCM: Best Practices for Mobile and Content Analytics
sponsored by e-Spirit AG
EGUIDE: The following expert e-guide provides readers with the top best practices in web content management. Learn how to identify events and add them to your strategy, how to deliver to mobile, and more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

e-Spirit AG

Addressing the Web Team Experience for a Better Digital Presence
sponsored by e-Spirit AG
CASE STUDY: The following white paper explores the importance of having the right global user experience that can accommodate the entire Web team for better collaboration, content management, and of course, to deliver the best experience to the customer.
Posted: 08 Jul 2014 | Published: 08 Jul 2014

e-Spirit AG

Case Study – Knauf Gips KG
sponsored by e-Spirit AG
CASE STUDY: The following case study explores the content management solution Knauf Gips KG used to revamp their operations and realized gains such as improved website dynamics, lower IT reliance, and more.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

e-Spirit AG

How A Top E-Commerce Strategy Leads To Strong Sales
sponsored by Adobe EchoSign
EGUIDE: The following expert e-guide provides readers with the top 6 key factors that can make or break a customer's shopping experience. Learn why these 6 areas are so influential to the e-commerce experience and what you can do to improve each facet.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Adobe EchoSign

Tips For Powerful Real-Time Content Marketing
sponsored by UStream
EGUIDE: The following expert e-guide explores the top 10 tips for powerful content marketing and how to use them to improve your overall digital strategy. Learn the importance of integrating useful content; visually appealing, emotional content, and more.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

UStream

Cochlear Reaches Out to New Customers
sponsored by IBM
CASE STUDY: The following case study explores the content management challenge that faced Cochlea and how they went about consolidating their online presence. Get a firsthand look at the technology and strategies they used to deploy a consistent, multichannel, multilingual, online presence to their worldwide audience.
Posted: 19 May 2014 | Published: 19 May 2014

IBM

Erick Steffens on 1st, middle, last mile and symmetric/asymmetric acceleration
sponsored by Limelight Networks, Inc.
VIDEO: In the following FAQ, expert Erick Steffens reveals how innovative businesses are optimizing their systems, strategies and processes, leveraging content delivery networks, and implementing techniques such as symmetric/asymmetric acceleration to vastly improve content delivery to the end user.
Posted: 05 May 2014 | Premiered: 05 May 2014

Limelight Networks, Inc.

How to ensure web and app performance by addressing the front end
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores what companies need to do to ensure the performance of web and mobile applications. Uncover how front end acceleration can help achieve the desired speed, which technologies make this goal a reality, and how to apply the front end acceleration to 3 key areas.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Limelight Networks, Inc.

The Multi-Channel Marketing Chasm
sponsored by e-Spirit AG
BROCHURE: Access the following infographic to uncover 5 tips that can help you close the social marketing gap. Learn how to identify your biggest gaps, why technology needs to be connected to business goals and more.
Posted: 25 Mar 2014 | Published: 25 Mar 2014

e-Spirit AG

Creating a Digital Strategy to Provide Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the 10 factors that make an exceptional digital experience. Learn what you can do to deliver responsive content, what your team needs to accomplish, where to focus future initiatives, and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

NASCAR makes the most of every media channel to ensure more meaningful engagements.
sponsored by Hewlett-Packard Limited
RESOURCE: Access the following resource to uncover how NASCAR is utilizing HP's Interactive Media Command Center to revolutionize fan and media engagement. Get a firsthand look at how this technology enabled NASCAR to make the most out of every media channel and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

Hewlett-Packard Limited

Speedo dive into e-commerce with e-Spirit
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution the Speedo implemented to optimize customer communication in view of the local markets, countries, and regions. Also learn how they were able to reduce content conflict and ensure brand consistency across their entire influence.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

e-Spirit AG

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following brief white paper to uncover a CMS solution that can automatically detect and deliver your content to any mobile device in a way that is both seamless and properly tailored. Learn how this solution can enable a truly responsive design and maximize the web experience overall.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

e-Spirit AG

Meyer Werft Case Study
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution that Meyer Werft used to improve clarity and innovation with how users navigate their websites, were able to create multichannel and multilingual easily and efficiently, and much more.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

e-Spirit AG

A fresh approach to analyzing massive amounts of event-level data
sponsored by Looker
WHITE PAPER: This white paper describes the benefits of moving beyond traditional BI tools for analyzing massive amounts of granular, event-level data.
Posted: 16 May 2014 | Published: 31 Jan 2014

Looker

Introducing Big Data Repository/Reporting to Support Web Analytics and User-Centric APM
sponsored by Dell Software
WHITE PAPER: Learn the capabilities of Dell™ Foglight™ Application Performance Monitoring (APM) 5.9, and how the deep visibility into transaction flows and User Experience capitalize on innovative Big Data Technology.
Posted: 01 May 2014 | Published: 20 Jun 2013

Dell Software

Can you deliver the content the mobile user demands?
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores the current content delivery challenges facing businesses today, but with a focus on delivering video to mobile devices. Also learn about a technology consideration that can provide your users with a superior digital experience without putting more pressure on available resources.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

Limelight Networks, Inc.

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM
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WEB ANALYTICS DEFINITION (continued): …  operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … 

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