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| Nov 21, 2009 |
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IT Management >
Systems Operations >
Network Management >
Network Monitoring >
Web Site Monitoring >
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ALSO CALLED:
Usage Statistics,
Analytics,
Click-through Analysis,
Customer Analytics,
Click Through Analysis,
Web Site Analytics,
Web Usage Analysis,
Usage Analysis,
Click Stream Analysis,
Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis
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Definition continues below.
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Web Analytics Reports
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4 Matches
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Do-It-Yourself BI Done Right: The Secret Sauce is SaaS
sponsored by myDIALS Inc.
WEBCAST:
This webcast, featuring Forrester Research, explains how Software as a Service business intelligence can deliver a more cost-effective way to get relevant information to those who need it faster than traditional business intelligence can.
Posted: 09 Nov 2009 | Premiered: 09 Nov 2009
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Sun Business Intelligence Solution for Web Infrastructure
sponsored by Sun Microsystems, Inc.
PRODUCT OVERVIEW:
The combination of Sun Open Storage and the commercial open-source Infobright data warehousing and Pentaho business intelligence and ETL software packages dramatically lowers the cost of entry and simplifies deployment of a powerful, sophisticated BI infrastructure.
Posted: 12 Oct 2009 | Published: 12 Oct 2009
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Enhance Your Business Banking Client Relationships with RIA Technologies
sponsored by Actuate
WHITE PAPER:
Web 2.0 applications have forever changed the way that consumers interact with financial firms and those experiences have raised their expectations for online banking. Banks can now deliver Rich Internet Applications that automate business processes while providing a user experience that elicits real enthusiasm in the marketplace.
Posted: 10 Sep 2009 | Published: 10 Sep 2009
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Oracle Business Intelligence Suite Enterprise Edition Plus ---Technical Overview
sponsored by Oracle Corporation
WHITE PAPER:
Business intelligence (BI) needs to evolve such that it is no longer about reporting results but driving business processes. Learn how BI can bring you greater business visibility and insight to improve business performance.
Posted: 18 Feb 2008 | Published: 18 Feb 2008
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WEB ANALYTICS DEFINITION (continued): … operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … |
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