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Web Analytics

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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis  … 
Definition continues below.
Web Analytics Reports
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Dos and Don'ts of Choosing and Deploying a CDN to Accelerate Web Performance
sponsored by Limelight Networks, Inc.
WHITE PAPER: This white paper presents important considerations for your content delivery network (CDN) initiative. Discover what to do (and what not to do) as you strategize web performance acceleration.
Posted: 06 Aug 2015 | Published: 06 Aug 2015

Limelight Networks, Inc.

What Approach to Mobile Development is Best for You?
sponsored by IBM
WHITE PAPER: This document will reveal how the IBM® MobileFirst Platform Developer Edition plug-in compares to unsupported "do-it-yourself" options. This document focuses on tools for the development of web, hybrid and native mobile applications.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

IBM

NASCAR makes the most of every media channel to ensure more meaningful engagements.
sponsored by Hewlett-Packard Limited
RESOURCE: Access the following resource to uncover how NASCAR is utilizing HP's Interactive Media Command Center to revolutionize fan and media engagement. Get a firsthand look at how this technology enabled NASCAR to make the most out of every media channel and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

Hewlett-Packard Limited

Selecting a Web Content Management Solution for Your Business
sponsored by IBM
WHITE PAPER: Access this rich white paper to learn the the properties of a high quality WCM platform. Learn what the newer products are capable of, and you'll be aware of what qualifies as an up-to-date and effective system for your business. Discover the attributes of WCM tools that offer a personalized, enhanced experience for your customer.
Posted: 25 Mar 2015 | Published: 03 Apr 2014

IBM

A fresh approach to analyzing massive amounts of event-level data
sponsored by Looker
WHITE PAPER: This white paper describes the benefits of moving beyond traditional BI tools for analyzing massive amounts of granular, event-level data.
Posted: 16 May 2014 | Published: 31 Jan 2014

Looker

Introducing Big Data Repository/Reporting to Support Web Analytics and User-Centric APM
sponsored by Dell Software
WHITE PAPER: Learn the capabilities of Dell™ Foglight™ Application Performance Monitoring (APM) 5.9, and how the deep visibility into transaction flows and User Experience capitalize on innovative Big Data Technology.
Posted: 01 May 2014 | Published: 20 Jun 2013

Dell Software

Can you deliver the content the mobile user demands?
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores the current content delivery challenges facing businesses today, but with a focus on delivering video to mobile devices. Also learn about a technology consideration that can provide your users with a superior digital experience without putting more pressure on available resources.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

Limelight Networks, Inc.

How to ensure web and app performance by addressing the front end
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores what companies need to do to ensure the performance of web and mobile applications. Uncover how front end acceleration can help achieve the desired speed, which technologies make this goal a reality, and how to apply the front end acceleration to 3 key areas.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Limelight Networks, Inc.

The Multi-Channel Marketing Chasm
sponsored by e-Spirit AG
BROCHURE: Access the following infographic to uncover 5 tips that can help you close the social marketing gap. Learn how to identify your biggest gaps, why technology needs to be connected to business goals and more.
Posted: 25 Mar 2014 | Published: 25 Mar 2014

e-Spirit AG

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Creating a Digital Strategy to Provide Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the 10 factors that make an exceptional digital experience. Learn what you can do to deliver responsive content, what your team needs to accomplish, where to focus future initiatives, and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Speedo dive into e-commerce with e-Spirit
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution the Speedo implemented to optimize customer communication in view of the local markets, countries, and regions. Also learn how they were able to reduce content conflict and ensure brand consistency across their entire influence.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

e-Spirit AG

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following brief white paper to uncover a CMS solution that can automatically detect and deliver your content to any mobile device in a way that is both seamless and properly tailored. Learn how this solution can enable a truly responsive design and maximize the web experience overall.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

e-Spirit AG

Meyer Werft Case Study
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution that Meyer Werft used to improve clarity and innovation with how users navigate their websites, were able to create multichannel and multilingual easily and efficiently, and much more.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

e-Spirit AG

Case Study Hornbach DIY-Stores
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution that Hornbach used to gain a 75% faster time-to-market for creation of multichannel and multilingual sites. Also discover how they used this system to virtually improve every aspect of their customer experience management process.
Posted: 21 Feb 2014 | Published: 21 Feb 2014

e-Spirit AG

Bricks-and-mortar electronics giant Media-Saturn Group cements success with e-commerce sites powered by IBM WebSphere Commerce and FirstSpirit
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the integrated CMS that Media-Saturn Group used to triple their online sales in just one year. Get a firsthand look at how this technology helped them significantly reduce content creation time, engineer multilingual sites, and more.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

e-Spirit AG

The Customer Service Balancing Act
sponsored by Jive Software
WHITE PAPER: New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

Jive Software

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to discover a CMS solution that can prepare your business and all of its content for the rapid influx of mobile internet use. See how with smart content marketing you can improve customer loyalty and reduce attrition, and more.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

e-Spirit AG

e-Spirit and IBM: reinventing content management
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover a CMS solution that has been designed to specifically handle the needs of the dynamic content delivery initiative. Discover how you can empower marketing teams with real-time updates, deliver content to any social media facet or website, alleviate IT dissonance, and much more.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

How Top Performing Organizations Embrace Web Content Management & Ecommerce Intergration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover the strategies and tools that the top performing organizations are using to effectively reach their consumer audience. Discover how to craft a powerful digital presence, integrate key tools, and more.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Solution Spotlight: Effective Content Analytics
sponsored by IBM
EGUIDE: Access the following expert e-guide and gain insight from web content analytics guru, Geoffrey Bock, on how to effectively tag your business events, ultimately improving your overall WCM strategy. Plus, learn how a major police department used text analytics to fight crime.
Posted: 23 Jan 2014 | Published: 23 Jan 2014

IBM

Predictive Performance
sponsored by Limelight Networks, Inc.
WHITE PAPER: Access the following white paper to uncover new, innovative approaches to digital experience performance monitoring. Get a firsthand look at how you can develop a more comprehensive measurement model, predict outcomes, and more.
Posted: 15 Jan 2014 | Published: 15 Jan 2014

Limelight Networks, Inc.

10 Reasons iAPPS Content Manager Should Be On Your CMS Shortlist
sponsored by Bridgeline Digital
WHITE PAPER: Access the following white paper to uncover a CMS solution that offers 10 of the best aspects to look for in an all-inclusive CMS platform and what you stand to gain through deployment.
Posted: 13 Jan 2014 | Published: 13 Jan 2014

Bridgeline Digital

Oracle Social Network
sponsored by Oracle Corporation
WHITE PAPER: Access the following white paper to uncover how you can collect the social networking data you need to stay competitive in today's market. Discover a solution to the collaboration gap that is both efficient, and allows you and your organization to make the right customer-centric decisions to drive innovation and success.
Posted: 02 Jan 2014 | Published: 02 Jan 2014

Oracle Corporation

E-Guide: Web Content Management and the Mobile Revolution
sponsored by Crafter Software_Rivet Logic
EGUIDE: Consult this expert e-guide to uncover the strategies, tips, tricks, and more that you need to consider in order to deliver powerful mobile web content to the user.
Posted: 30 Dec 2013 | Published: 30 Dec 2013

Crafter Software_Rivet Logic
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WEB ANALYTICS DEFINITION (continued): …  operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … 

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