IT Management  >   Systems Operations  >   Network Management  >   Network Monitoring  >   Web Site Monitoring  >  

Web Analytics

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis  … 
Definition continues below.
Web AnalyticsReports
1 - 25 of 93 Matches Previous Page  | Next Page
Solution Brief: Delivering Video On Multiple Devices
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores the current content delivery challenges facing businesses today, but with a focus on delivering video to mobile devices. Also learn about a technology consideration that can provide your users with a superior digital experience without putting more pressure on available resources.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

Limelight Networks, Inc.

Examining the Performance of Dynamic Content Delivery Between Leading Content Delivery Networks
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores how middle-mile optimization can be the critical determining factor of dynamic content performance. Learn what you can do to attain mid-mile acceleration, compare and contrast vendor solutions, and much more.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

Limelight Networks, Inc.

A Focus on Front-End Acceleration to Speed Web Performance
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores what companies need to do to ensure the performance of web and mobile applications. Uncover how front end acceleration can help achieve the desired speed, which technologies make this goal a reality, and how to apply the front end acceleration to 3 key areas.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Limelight Networks, Inc.

Social Analytics & Intelligence: Converting Contextual to Actionable Insights
sponsored by IBM
WHITE PAPER: Access the following report from Hypatia Research Group to build a solid foundation for a successful social media analytics and intelligence (SA&I) initiative. Learn what organizations seek and require from SA&I, vendor rankings, the current landscape, ROI by industry, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

IBM

Vendor Insight Customer analytics profile: IBM
sponsored by IBM
WHITE PAPER: Consult the following Premium Advisory Report to explore the analytic capabilities of one of the leading vendors in the market. Learn what distinguishes smarter analytics and how this company can deliver the analytic need for any organization on any front. Read on to learn more.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

IBM

7 Steps to Business Success on the Internet of Things
sponsored by Xively by LogMeIn
WHITE PAPER: The Internet of Things (IoT) allows organizations to gain valuable insights that fuel business growth. How can your company turn ideas into vision and tangible reality that helps your business get the most value from the IoT? Find out in this informative white paper, which outlines 7 steps to success on the IoT.
Posted: 25 Mar 2014 | Published: 25 Mar 2014

Xively by LogMeIn

The Multi-Channel Marketing Chasm
sponsored by e-Spirit AG
BROCHURE: Access the following infographic to uncover 5 tips that can help you close the social marketing gap. Learn how to identify your biggest gaps, why technology needs to be connected to business goals and more.
Posted: 25 Mar 2014 | Published: 25 Mar 2014

e-Spirit AG

Mobile: The New Marketing Frontier
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the key focus areas for mobile marketing success. Discover how to leverage mobile technology and how to make sure that you are delivering the digital presence needed in today's market.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

NASCAR makes the most of every media channel to ensure more meaningful engagements.
sponsored by Hewlett-Packard Limited
RESOURCE: Access the following resource to uncover how NASCAR is utilizing HP's Interactive Media Command Center to revolutionize fan and media engagement. Get a firsthand look at how this technology enabled NASCAR to make the most out of every media channel and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

Hewlett-Packard Limited

Speedo dive into e-commerce with e-Spirit
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution the Speedo implemented to optimize customer communication in view of the local markets, countries, and regions. Also learn how they were able to reduce content conflict and ensure brand consistency across their entire influence.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

e-Spirit AG

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following brief white paper to uncover a CMS solution that can automatically detect and deliver your content to any mobile device in a way that is both seamless and properly tailored. Learn how this solution can enable a truly responsive design and maximize the web experience overall.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

e-Spirit AG

Facebook: Where the Business Can Shop for Clients
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Consult the following white paper to uncover what you can do to reap the benefits of precision targeting. Learn how to mine the right information about potential customers, their groups, and more.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

Oracle Corporation UK Ltd

Meyer Werft Case Study
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution that Meyer Werft used to improve clarity and innovation with how users navigate their websites, were able to create multichannel and multilingual easily and efficiently, and much more.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

e-Spirit AG

Case Study Hornbach DIY-Stores
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution that Hornbach used to gain a 75% faster time-to-market for creation of multichannel and multilingual sites. Also discover how they used this system to virtually improve every aspect of their customer experience management process.
Posted: 21 Feb 2014 | Published: 21 Feb 2014

e-Spirit AG

New corporate website created using FirstSpirit™ simplifies product and brand communication for target groups in 41 countries
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution that Geberit AG used to gain a 50% faster time-to-market for product and brand communication as well as the power to manage multiple, multilingual channels.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

e-Spirit AG

Bricks-and-mortar electronics giant Media-Saturn Group cements success with e-commerce sites powered by IBM WebSphere Commerce and FirstSpirit
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the integrated CMS that Media-Saturn Group used to triple their online sales in just one year. Get a firsthand look at how this technology helped them significantly reduce content creation time, engineer multilingual sites, and more.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

e-Spirit AG

Search Innovation: An Integrated Approach to Merchandising and Content Management
sponsored by IBM
EBOOK: In this Analyst Insight, find out how leading organizations are influencing average order value, customer conversion, and customer satisfaction through an online personalization strategy.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

IBM

The Customer Service Balancing Act
sponsored by Jive Software
WHITE PAPER: New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

Jive Software

7 Simple Steps to Getting a Handle on Social Applications in your Enterprise
sponsored by Jive Software
WHITE PAPER: Access the following white paper to uncover 7 ways you can increase your chances of controlling and properly channeling the use of social media in your organization.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

Jive Software

Success Strategies for Web Content Management & Marketing Automation Integration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover top performing WCM and marketing automation strategies that will enable you to deliver a better digital experience to the customer. Learn about the technologies that support the marketing value chain, disconnects to address, and more.
Posted: 10 Feb 2014 | Published: 10 Feb 2014

e-Spirit AG

Content and the Next-Generation Portal Experience
sponsored by e-Spirit AG
WHITE PAPER: Consult the following white paper to uncover how you can integrate your portal infrastructure with WCM to deliver a completely engaging web experience to the customer.
Posted: 10 Feb 2014 | Published: 10 Feb 2014

e-Spirit AG

FirstSpirit™ with SmartDynamics helps create dynamic websites more efficiently
sponsored by e-Spirit AG
WHITE PAPER: Access the following brief white paper to uncover how you can create dynamic websites with more efficiency to engage the customer within that golden time frame. Also explore SmartDynamics—a CMS solution that can empower a reactive website for mobile content delivery and more.
Posted: 07 Feb 2014 | Published: 07 Feb 2014

e-Spirit AG

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to discover a CMS solution that can prepare your business and all of its content for the rapid influx of mobile internet use. See how with smart content marketing you can improve customer loyalty and reduce attrition, and more.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

e-Spirit AG

Creating a Digital Strategy to Provide Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the 10 factors that make an exceptional digital experience. Learn what you can do to deliver responsive content, what your team needs to accomplish, where to focus future initiatives, and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM
1 - 25 of 93 Matches Previous Page    1 2 3 4    Next Page
 
WEB ANALYTICS DEFINITION (continued): …  operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement