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Web Analytics

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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis  … 
Definition continues below.
Web AnalyticsReports
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FirstSpirit™ RealtimeTargeting ModuleProvides Customized Content to Attract ReturnCustomers and Boost Sales
sponsored by e-Spirit AG
WHITE PAPER: The following white paper explores the importance of real-time targeting modules for content management strategies. Learn how you can avoid delivering irrelevant content to your customers, attract returning customers, and of course, boost overall sales.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

e-Spirit AG

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

WCM: Best Practices for Mobile and Content Analytics
sponsored by e-Spirit AG
EGUIDE: The following expert e-guide provides readers with the top best practices in web content management. Learn how to identify events and add them to your strategy, how to deliver to mobile, and more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

e-Spirit AG

2014 Gartner Magic Quadrant for Web Application Firewalls
sponsored by Imperva
ANALYST REPORT: Gartner, Inc. has released the 2014 Magic Quadrant for Web Application Firewalls. Imperva has been positioned as the Leader in this quadrant based on completeness of vision and ability to execute in the Web Application Firewall market. Register now to view the complete report.
Posted: 11 Jul 2014 | Published: 11 Jul 2014

Imperva

Digital Marketing with FirstSpirit™ Means Strong Brands, Long-Term Customers and Sales-ready Leads
sponsored by e-Spirit AG
WHITE PAPER: The following white paper explores the importance of having the right content management system when it comes to delivering a powerful web presence. Also learn about a CMS that can help create personalized, dynamic content for targeted user groups in any channel.
Posted: 10 Jul 2014 | Published: 10 Jul 2014

e-Spirit AG

Addressing the Web Team Experience for a Better Digital Presence
sponsored by e-Spirit AG
WHITE PAPER: The following white paper explores the importance of having the right global user experience that can accommodate the entire Web team for better collaboration, content management, and of course, to deliver the best experience to the customer.
Posted: 09 Jul 2014 | Published: 09 Jul 2014

e-Spirit AG

Addressing the Web Team Experience for a Better Digital Presence
sponsored by e-Spirit AG
CASE STUDY: The following white paper explores the importance of having the right global user experience that can accommodate the entire Web team for better collaboration, content management, and of course, to deliver the best experience to the customer.
Posted: 08 Jul 2014 | Published: 08 Jul 2014

e-Spirit AG

Case Study – BGV / Badische Versicherungen
sponsored by e-Spirit AG
CASE STUDY: The following case study explores the content management challenge that was facing BGV / Badische Versicherungen and how by deploying the right CMS that fit their situation; they were able to experience gains such as better synergy, content collaboration, and more.
Posted: 07 Jul 2014 | Published: 07 Jul 2014

e-Spirit AG

Case Study – Knauf Gips KG
sponsored by e-Spirit AG
CASE STUDY: The following case study explores the content management solution Knauf Gips KG used to revamp their operations and realized gains such as improved website dynamics, lower IT reliance, and more.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

e-Spirit AG

How A Top E-Commerce Strategy Leads To Strong Sales
sponsored by Adobe EchoSign
EGUIDE: The following expert e-guide provides readers with the top 6 key factors that can make or break a customer's shopping experience. Learn why these 6 areas are so influential to the e-commerce experience and what you can do to improve each facet.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Adobe EchoSign

Tips For Powerful Real-Time Content Marketing
sponsored by UStream
EGUIDE: The following expert e-guide explores the top 10 tips for powerful content marketing and how to use them to improve your overall digital strategy. Learn the importance of integrating useful content; visually appealing, emotional content, and more.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

UStream

Uncovering the Realities of Today's Digital Marketing Landscape
sponsored by Sitecore
WHITE PAPER: The following white paper explores the current state of digital marketing and why a powerful digital presence is so important for success today. Learn about the strategies and tools digital marketing innovators are using to succeed with their initiatives and what you can do to achieve similar results.
Posted: 13 Jun 2014 | Published: 13 Jun 2014

Sitecore

Erick Steffens on 1st, middle, last mile and symmetric/asymmetric acceleration
sponsored by Limelight Networks, Inc.
VIDEO: In the following FAQ, expert Erick Steffens reveals how innovative businesses are optimizing their systems, strategies and processes, leveraging content delivery networks, and implementing techniques such as symmetric/asymmetric acceleration to vastly improve content delivery to the end user.
Posted: 05 May 2014 | Premiered: 05 May 2014

Limelight Networks, Inc.

Introducing Big Data Repository/Reporting to Support Web Analytics and User-Centric APM
sponsored by Dell Software
WHITE PAPER: Learn the capabilities of Dell™ Foglight™ Application Performance Monitoring (APM) 5.9, and how the deep visibility into transaction flows and User Experience capitalize on innovative Big Data Technology.
Posted: 01 May 2014 | Published: 20 Jun 2013

Dell Software

How to ensure web and app performance by addressing the front end
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores what companies need to do to ensure the performance of web and mobile applications. Uncover how front end acceleration can help achieve the desired speed, which technologies make this goal a reality, and how to apply the front end acceleration to 3 key areas.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Limelight Networks, Inc.

Social Analytics & Intelligence: Converting Contextual to Actionable Insights
sponsored by IBM
WHITE PAPER: Access the following report from Hypatia Research Group to build a solid foundation for a successful social media analytics and intelligence (SA&I) initiative. Learn what organizations seek and require from SA&I, vendor rankings, the current landscape, ROI by industry, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

IBM

Vendor Insight Customer analytics profile: IBM
sponsored by IBM
WHITE PAPER: Consult the following Premium Advisory Report to explore the analytic capabilities of one of the leading vendors in the market. Learn what distinguishes smarter analytics and how this company can deliver the analytic need for any organization on any front. Read on to learn more.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

IBM

The Multi-Channel Marketing Chasm
sponsored by e-Spirit AG
BROCHURE: Access the following infographic to uncover 5 tips that can help you close the social marketing gap. Learn how to identify your biggest gaps, why technology needs to be connected to business goals and more.
Posted: 25 Mar 2014 | Published: 25 Mar 2014

e-Spirit AG

NASCAR makes the most of every media channel to ensure more meaningful engagements.
sponsored by Hewlett-Packard Limited
RESOURCE: Access the following resource to uncover how NASCAR is utilizing HP's Interactive Media Command Center to revolutionize fan and media engagement. Get a firsthand look at how this technology enabled NASCAR to make the most out of every media channel and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

Hewlett-Packard Limited

Speedo dive into e-commerce with e-Spirit
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution the Speedo implemented to optimize customer communication in view of the local markets, countries, and regions. Also learn how they were able to reduce content conflict and ensure brand consistency across their entire influence.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

e-Spirit AG

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following brief white paper to uncover a CMS solution that can automatically detect and deliver your content to any mobile device in a way that is both seamless and properly tailored. Learn how this solution can enable a truly responsive design and maximize the web experience overall.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

e-Spirit AG

A fresh approach to analyzing massive amounts of event-level data
sponsored by Looker
WHITE PAPER: This white paper describes the benefits of moving beyond traditional BI tools for analyzing massive amounts of granular, event-level data.
Posted: 16 May 2014 | Published: 31 Jan 2014

Looker

Can you deliver the content the mobile user demands?
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores the current content delivery challenges facing businesses today, but with a focus on delivering video to mobile devices. Also learn about a technology consideration that can provide your users with a superior digital experience without putting more pressure on available resources.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

Limelight Networks, Inc.

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Creating a Digital Strategy to Provide Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the 10 factors that make an exceptional digital experience. Learn what you can do to deliver responsive content, what your team needs to accomplish, where to focus future initiatives, and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM
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WEB ANALYTICS DEFINITION (continued): …  operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … 

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