Customer Data Management

EBOOK: This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.

Posted: 07 Feb 2012 | Published: 07 Feb 2012

EBOOK: This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.

Posted: 07 Feb 2012 | Published: 07 Feb 2012

WHITE PAPER: In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs.

Posted: 06 Feb 2012 | Published: 06 Feb 2012

CASE STUDY: Read this Bloomberg Businessweek case study to learn how Israeli auto importer Colmobil Corp. changed its entire organizational structure and business processes, and, as part of the transformation, overhauled its legacy technology infrastructure to improve its customers' experiences and create business growth.

Posted: 01 Feb 2012 | Published: 01 Feb 2012

VIRTUAL SEMINAR: Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.

Posted: 30 Jan 2012 | Premiered: 30 Jan 2012

PODCAST: Join author David J. Gardner for a podcast that explains the key to making mass customization more efficient. Using examples of cable service providers and McDonald’s, clients will see how they can tune their infrastructure to make exceptions less exceptional and keep profitability on track.

Posted: 30 Jan 2012 | Premiered: 30 Jan 2012

WHITE PAPER: Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.

Posted: 30 Jan 2012 | Published: 30 Jan 2012

WHITE PAPER: Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.

Posted: 24 Jan 2012 | Published: 24 Jan 2012

EGUIDE: This tip guide from our editorial team features an article on overcoming single-view issues and how customer experience management (CEM) technologies are a valuable tool for this problem.

Posted: 24 Jan 2012 | Published: 24 Jan 2012

WHITE PAPER: In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.

Posted: 20 Jan 2012 | Published: 20 Jan 2012

VIDEOCAST: Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship.

Posted: 17 Jan 2012 | Premiered: 17 Jan 2012

VIDEOCAST: With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.

Posted: 17 Jan 2012 | Premiered: 17 Jan 2012

VIDEOCAST: Watch this videocast to learn how IBM LotusLive provides a secure, robust and integrated communication environment to help you manage email, projects, remote teams and global clients. Take advantage of these collaborative tools so your employees can be more productive — regardless of device or geographic location.

Posted: 17 Jan 2012 | Premiered: 17 Jan 2012

EBOOK: Want to know how the most successful companies deliver exceptional customer value? Do you know the best practices for using customer analytics? This e-book answers these questions and a lot more about winning trends and practices in customer relationship management (CRM).

Posted: 17 Jan 2012 | Published: 17 Jan 2012

WHITE PAPER: Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.

Posted: 16 Jan 2012 | Published: 16 Jan 2012

ANALYST REPORT: This report explores how best-in-class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability.

Posted: 13 Jan 2012 | Published: 13 Jan 2012

PODCAST: In this podcast, get an executive-level overview of CEM methodologies and solutions that companies use to gather this data into a single location, allowing agents to serve customers faster and more accurately.

Posted: 13 Jan 2012 | Premiered: 13 Jan 2012

WHITE PAPER: Read this paper now to learn how you can implement social data practices into your current customer analytics program.

Posted: 05 Jan 2012 | Published: 05 Jan 2012

WHITE PAPER: Read this informative paper to discover how you can tap into your consumer's social media behaviours for useful data.

Posted: 05 Jan 2012 | Published: 05 Jan 2012

VIDEOCAST: You can consolidate all data warehousing and analytical processing using Oracle Exadata. With its integrated analytics, there are no more slow data loads and everything is run off your data warehouse, no matter how much data you have. Watch this video and learn how to get up-to-date information faster while managing all of it in one place.

Posted: 12 Dec 2011 | Premiered: 12 Dec 2011

WHITE PAPER: This paper reviews the current problems with data silos and how customer data management services can help companies create a consolidated view of their customers and ultimately increase their revenues.

Posted: 07 Dec 2011 | Published: 07 Dec 2011

ANALYST REPORT: Access this essential resource to learn about Avaya’s data networking concept. Discover how Avaya is leveraging this approach to compete against other networking companies through innovation and unified communication solutions to maximize customer relationships.

Posted: 02 Dec 2011 | Published: 02 Dec 2011

VIDEO: This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles.

Posted: 18 Nov 2011 | Premiered: 18 Nov 2011

WHITE PAPER: This white paper outlines steps that financial institutions can take to become more business savvy and efficient in the age of the consumer. Read on and learn how to leverage information and reduce risk, properly set product prices, learn about your clients and more.

Posted: 18 Nov 2011 | Published: 18 Nov 2011

WHITE PAPER: Putting the customer at the center of your operations is not a new idea, but truly operationalizing this strategy can be challenging. Read this paper to find out how to improve collaboration and visibility for your customers and partners and deliver consistent and predictable outcomes by synchronizing your entire value chain.

Posted: 17 Nov 2011 | Published: 17 Nov 2011