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Customer Data Management Reports
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Can Your Commerce Data Talk to You Like a Trusted Business Advisor?
sponsored by IBM
WHITE PAPER: How can retailers efficiently manage diverse data sources and massive volumes of data to gain insight about the customer's journey and make smarter decisions? In this resource, explore how predictive analytics and cognitive commerce technologies can help online merchandisers create highly personalized customer interactions, boost ROI, and more.
Posted: 05 May 2016 | Published: 30 Nov 2015

IBM

Service Excellence Innovation in the Digital Age
sponsored by Oracle Corporation
WHITE PAPER: Exceptional customer experiences are essential to building brand loyalty and increasing revenue. Download this white paper now to learn how your organization can harness the power of the Internet of Things to connect with your customers.
Posted: 05 May 2016 | Published: 05 May 2016

Oracle Corporation

Value Creation in a Digital Economy
sponsored by SAP
WHITE PAPER: In a world every business must become a tech business, you won't want to miss this report on the digitized consumer. Learn how the rules have changed, how to evolve with disruptors, and ways to survive and thrive in the digital economy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: This report explains why delivering engaging omnichannel experiences is an imperative for businesses today. Read on for case studies of companies that got it right, and how to improve customer loyalty and ultimately revenue.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

3,000 Australian Consumers Reveal what they Learned from 7,000 Digital Experiences
sponsored by SAP
WHITE PAPER: The pressure to out-digitize only increases brand expectations among audiences, regardless of industry. Learn now about ways you can capture data, harness its power in real-time, and use it to personalize the customer experience in strategies that go beyond CRM.
Posted: 02 May 2016 | Published: 02 May 2016

SAP

Forecast the Future of Sales
sponsored by SearchCRM
EBOOK: Sales reps can use predictive marketing analytics to identify which prospects will turn into the most ideal customers.
Posted: 02 May 2016 | Published: 29 Apr 2016

SearchCRM

7-Eleven Cuts Campaign Lead Times by 80%, Optimizes Customer Experience
sponsored by Splunk
CASE STUDY: Discover in this case study how 7-Eleven overcame their manual data analysis and operational burdens, delivering a comprehensive overview of all internal data and analyzing the performance at every point-of-sale to optimize customer experience. Read on to experience an 80% reduction in lead time for promotional campaigns.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Splunk

Case Study: How Hipcamp Uses Event Data to Drive Growth
sponsored by Looker
CASE STUDY: Hipcamp, an online travel company, needed a more effective way to manage significant volumes of varied data to gain insights into customer behavior and business performance. Discover how a dynamic data discovery platform empowered them to manage every aspect of their business and fuel the company's growth.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Looker

Data Quality Challenges Hindering Your CRM Initiatives
sponsored by Trillium Software
WHITE PAPER: This white paper explores the top data challenges of CRM. Discover ideas on how you can address poor data quality to help ensure the success of your CRM initiatives.
Posted: 26 Apr 2016 | Published: 31 Dec 2015

Trillium Software

Navigating The Data Quality Challenges of CRM
sponsored by Trillium Software
WHITE PAPER: This white paper examines why data quality is essential to effective CRM initiatives and provides ideas on how you can achieve customer data integrity.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Trillium Software

The Do's and Don'ts of Effective Sales Analytics
sponsored by QlikTech Australia Pty Ltd
WHITE PAPER: As market leaders have discovered, effective sales analytics are much more than running forecast reports from a CRM platform. Access this brief guide to explore ways connecting CRM and additional data sources can help you.
Posted: 22 Apr 2016 | Published: 22 Apr 2016

QlikTech Australia Pty Ltd

How Customer Identity Management Helps Marketers Take Control of Their Data
sponsored by Gigya
WHITE PAPER: Many marketers aren't in control of their customer data, relying on third-party data brokers or waiting on IT to run reports. Customer identity management can empower you to more efficiently capture and organize data into complete user profiles, easily create segments and reports, and offer customized customer journeys.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

Financial Services: Increase Conversion Rates with Customer Identity & Access Management
sponsored by Gigya
WHITE PAPER: Customer identity and access management offers customers a fast and easy way to identify themselves and share permission-based information. Discover how this strategy can empower financial services companies to capture and qualify more leads, balance customer privacy with personalized user experiences, and more.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

Travel Industry: How to Drive Customer Acquisition and Retention with Personalized, Seamless Experiences
sponsored by Gigya
WHITE PAPER: Legacy technologies built for employee identities aren't effective at transforming customer data into actionable insight. Discover how a purpose-built customer identity and access management platform can help travel companies capture, manage, and leverage customer data across digital channels to drive greater customer engagement and loyalty.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

eCommerce: Benefits of Customer Identity and Access Management
sponsored by Gigya
WHITE PAPER: While eCommerce platforms help enterprises build dynamic digital marketplaces, they aren't ideal for managing customer data. Discover how a specialized customer identity and access management platform can empower you to collect more customer data, build rich customer profiles, create personalized recommendations to drive conversions, and more.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

CGT Research Paper: Transforming Consumer Products with Advanced Analytics
sponsored by IBM
WHITE PAPER: For the consumer product industry, it's critical to unlock a deeper understanding of customers' behaviors and interests to optimize products and distribution channels. This resource reveals key insights from a survey conducted among consumer product companies about the benefits and challenges they've experienced with advanced analytics.
Posted: 20 Apr 2016 | Published: 20 Apr 2016

IBM

Evangelizing Clean Data in CRMs
sponsored by Trillium Software
EGUIDE: This e-guide discusses the importance of maintaining clean data in CRM systems and highlights how Salesforce has implemented a new user interface that enables efficient sharing and managing of data. Read on and see how the right tools can help you successfully maintain your customer data.
Posted: 15 Apr 2016 | Published: 08 Apr 2016

Trillium Software

5 Ways Airports Can Improve Customer Experiences and Drive Revenue
sponsored by Gigya
WHITE PAPER: In the airport industry, customers are likely to expect inconvenience and impersonal interactions. Learn 5 ways airports can create personal experiences and drive revenue by getting a deeper insight into customers' interests and behaviors.
Posted: 15 Apr 2016 | Published: 15 Apr 2016

Gigya

The 360-Degree Customer View
sponsored by TechTarget
RESOURCE: Getting customer information in one place is proving to be a painful task for companies. But customers don't like supplying the same information to different departments-- and they're losing patience. Better CRM practices can help. Find out more in our exclusive e-guide, Seeking the Elusive 360-Degree View.
Posted: 15 Apr 2016 | Published: 15 Apr 2016

TechTarget

How IT Leaders Are Innovating with Customer Identity Management
sponsored by Gigya
WHITE PAPER: To keep up with the competition, it's crucial to optimize the customer experience. Discover how a separate customer identity management layer in the technology stack can transform anonymous visitors into known users, enable actionable intelligence across the business, and maximize ROI.
Posted: 14 Apr 2016 | Published: 14 Apr 2016

Gigya

Improve User Acquisition with Customer Identity & Access Management
sponsored by Gigya
WHITE PAPER: In order to offer customers highly relevant content and drive revenue, media publishing companies need comprehensive user profiles to gain deeper insight into users' preferences and needs. Discover how a customer identity and access management solution can empower you to increase customer acquisition, improve the user experience, and more.
Posted: 14 Apr 2016 | Published: 31 Dec 2015

Gigya

Case Study: American Cancer Society Adopts a Comprehensive Constituent View
sponsored by Gigya
CASE STUDY: The American Cancer Society needed to more efficiently and securely manage the identities of its volunteers, donors, and participants. This case study discusses the authentication strategy that enabled them to capture and organize more data about their constituents' identities to make complete user profiles.
Posted: 14 Apr 2016 | Published: 14 Apr 2016

Gigya

Put The Business Strategy Back In Your Data Management Business Case
sponsored by Microsoft
WHITE PAPER: This report describes which stakeholders architects should engage with to gather the information they'll need to push forward a data-driven business model. Uncover how to incorporate business strategy into your data strategies, and most importantly, how to make the business case for a data management agenda.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

The Internet of Things: Marketing’s Opportunities and Challenges
sponsored by SAS
WHITE PAPER: In this white paper, you'll uncover an analytics approach that addresses the challenges of IoT-driven marketing. Learn now about ways you can make decisions regarding customers with significant events by using IoT data as it occurs.
Posted: 10 Apr 2016 | Published: 08 Apr 2016

SAS

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS
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