Customer Data Management

RESEARCH CONTENT: Savvy businesses are looking to expand their traditional master data management (MDM) strategies to other domains and across multiple applications. In this comprehensive best practices report, learn about all modern MDM has to offer, so that you can optimize and take full advantage of your current MDM strategies.

Posted: 19 Jun 2013 | Published: 30 Jun 2012

WHITE PAPER: In this comprehensive resource, you'll learn how a decision management ecosystem allows you to harness the analytic insight from customer data to make better, real-time decisions throughout the customer lifecycle. Read on to discover the three essential steps to decision management and use cases for a cloud deployment of decision management.

Posted: 17 Jun 2013 | Published: 17 Jun 2013

WHITE PAPER: View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.

Posted: 05 Jun 2013 | Published: 05 Jun 2013

WHITE PAPER: The auto industry needs to harness data to tailor customer interactions and marketing campaigns, creating needed change.

Posted: 05 Jun 2013 | Published: 05 Jun 2013

WHITE PAPER: This insightful resources explores the changing landscape of email marketing and explains why customer engagement, rather than permissions, is the most valuable asset you have for effective customer relationship management and successful marketing campaigns.

Posted: 08 May 2013 | Published: 31 Dec 2012

CASE STUDY: This brief case study illustrates how Tommy Bahama, a men's and women's lifestyle retailer, developed a better understanding of customers, improved cultivation of their customer data, and implemented more customer-focused outreach thanks to a CRM interaction management system.

Posted: 03 May 2013 | Published: 31 Dec 2012

WHITE PAPER: For most companies, data mining for customer analytics fails to live up to its potential, due to the complexity and cost of traditional tools. Inside, discover the challenges that traditional data mining systems pose and gain insight on how you can overcome them to enable customer analytics success.

Posted: 01 May 2013 | Published: 28 Feb 2013

WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.

Posted: 30 Apr 2013 | Published: 31 Dec 2012

EBOOK: This expert e-book outlines best practices for ensuring data quality throughout your Oracle environment.  Inside, compare options for handling both customer and product data, and learn the steps you need to take on you data quality initiative.

Posted: 30 Apr 2013 | Published: 30 Apr 2013

WHITE PAPER: Customers are using a variety of channels to interact with businesses, but if your company cannot cohesively connect across all channels, you could lose customers and revenue. Download this white paper for advice from industry experts on how to maintain a multichannel customer relationship, leading to longer, more beneficial customer relationships.

Posted: 26 Apr 2013 | Published: 31 Dec 2012

WEBCAST: This webinar details the evolution of enterprise processes and describes how smart process applications (SPAs) are transforming HR shared services. Learn how SPAs work, uncover the benefits and challenges of this strategy, and more – tune in now to get started.

Posted: 22 Apr 2013 | Premiered: Apr 22, 2013

WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.

Posted: 18 Apr 2013 | Published: 18 Apr 2013

WHITE PAPER: In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.

Posted: 11 Apr 2013 | Published: 31 Dec 2012

WHITE PAPER: This case study details how the Cincinnati Zoo utilized business analytics to gain deeper insight into visitor behaviors and habits – allowing it to transform customer experience while also reducing its reliance on subsidies.

Posted: 10 Apr 2013 | Published: 31 Mar 2012

WHITE PAPER: The proliferation of smart meters and sensors, along with new channels for customer interaction have provided North American utilities with unprecedented access to data from the grid and from their customers. The challenge now is to take full advantage of all that data. Read on to find out how you can get started on your big data strategy.

Posted: 10 Apr 2013 | Published: 10 Apr 2013

WHITE PAPER: This resource introduces a portfolio of cloud-based strategies that allow organizations of all shapes and sizes to benefit from advanced analytics – without the need for infrastructural changes, expensive software, or analytics expertise.

Posted: 10 Apr 2013 | Published: 31 Mar 2013

WHITE PAPER: More and more information hidden in big data lies beyond a retailer's information management assets- residing in social data, customer data, market data and supplier data. Access this exclusive resource to discover how to tap into these valuable insights.

Posted: 10 Apr 2013 | Published: 10 Apr 2013

WHITE PAPER: This resource introduces a personal analytics platform that can provide valuable business insights in functional areas such as finance, customer service, sales, and marketing – empowering you to make smarter, more strategic decisions.

Posted: 10 Apr 2013 | Published: 30 Sep 2012

WEBCAST: In this on demand webinar explore the impact of cloud initiatives and new customer relationships on integration strategy. Continue on to learn what you should take into account when preparing your integration initiatives.

Posted: 05 Apr 2013 | Premiered: Feb 28, 2013

WHITE PAPER: Enterprise mobility can do wonders for businesses, but not all organizations are ready to make the mobile jump. Read this white paper and learn how to prepare your business for mobility and reap all the benefits it provides.

Posted: 03 Apr 2013 | Published: 03 Apr 2013

VIDEO: This brief video offers insight into how traditional CRM and traditional intelligence prototype customers based on transactions, but leave out the important aspect of social intelligence. Find out how connecting social and enterprise intelligence will give you a more complete view of the customer.

Posted: 02 Apr 2013 | Premiered: 02 Apr 2013

WHITE PAPER: This tutorial introduces a data connectivity platform that allows you to migrate, replicate, cleanse, and synchronize Salesforce customer relationship management (CRM) data. Find step-by-step configuration instructions that let you successfully integrate your CRM data – read on to learn more now.

Posted: 02 Apr 2013 | Published: 31 May 2012

WHITE PAPER: View this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now.

Posted: 02 Apr 2013 | Published: 02 Apr 2013

RESOURCE: It's now possible to leverage social intelligence by combining insight from your customers' social media behavior with the classic customer intelligence from conventional marketing and CRM. Access this helpful resource to start on the path to gain the full potential of social intelligence.

Posted: 01 Apr 2013 | Published: 01 Apr 2013

WHITE PAPER: Walsh Construction Company is recognized as the largest construction company in Chicago, and they did not have a method to effectively communicate to their employees. View this white paper to find out how Walsh developed a centralized, cloud based, platform to gather and organize information. It helped manage their large mobile workforce.

Posted: 01 Apr 2013 | Published: 01 Apr 2013