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ALSO CALLED: User Trends, IT Market Research, Online Research, Market Share, Market Size, Online Market Research
DEFINITION: Crowdcasting is a problem-solving and idea-generating tactic in which a corporation disseminates details of a specific problem or situation to a carefully chosen group of people for possible solutions. The process is often conducted as a contest. The results may be used to resolve difficult or complex development and marketing issues. Typically, the selected target group in a crowdcast is well-educated  … 
Definition continues below.
Market Research Reports
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Why is content marketing different in Germany, and how should US and UK businesses approach it?
sponsored by NetPress
WHITE PAPER: It is impossible to translate campaigns from the US/UK for the German market and have them maintain the same level of success. Find out why simple translations won't work, what makes the German market unique, and how to refine your strategy for success.
Posted: 23 Jun 2016 | Published: 23 Jun 2016

NetPress

Why a “textbook” approach to content marketing doesn’t work in Germany, and what to do about it
sponsored by NetPress
WHITE PAPER: Simply replicating a US or UK-oriented content marketing strategy in Germany, even in the local language, is extremely unlikely to succeed. Learn about the essentials to targeting the German audience and key difference between the largest Eurpoean market and the US and UK markets.
Posted: 21 Jun 2016 | Published: 21 Jun 2016

NetPress

Unified Performance Management: Moving Beyond the Silos
sponsored by Riverbed Technology, Inc.
WHITE PAPER: Discover why researchers have found that silos spell trouble for hybrid infrastructure operations, and what you can do to mitigate the pain points of a unified performance monitoring platform.
Posted: 18 May 2016 | Published: 18 May 2016

Riverbed Technology, Inc.

Lead Generation and Management for SMB Sales and Marketing
sponsored by Act-On Software
RESEARCH CONTENT: Take a look at the factors behind successful lead-gen strategies and tactics, with findings most pertinent to the SMB marketer and sales director. Uncover the 4 essential action items of marketers and sales teams that are intent on success.
Posted: 03 May 2016 | Published: 31 Dec 2014

Act-On Software

Global Oil Company Uses Key Pricing Information to Improve Margins
sponsored by Pros.
WHITE PAPER: This case study explores how a global oil company refreshed their pricing process so they could react quickly to changing market conditions, using time-sensitive pricing information to improve margins.
Posted: 18 Apr 2016 | Published: 31 Dec 2013

Pros.

Research Analysis for Advanced Analytics Platforms
sponsored by SAS
WHITE PAPER: This report produced by Gartner includes an analysis of advanced analytics platforms to help you become more familiar with tools heating up the analytics market. Uncover high-rated capabilities that offer reusability of workflows, more automation, analytics guidance and accelerators for common use cases.
Posted: 05 Apr 2016 | Published: 09 Feb 2016

SAS

Analyst Insight: IoT Analytics in Practice
sponsored by SAS
WHITE PAPER: Research analysts conducted deep qualitative interviews with three organizations that invested significant time and resources into their own IoT analytics initiatives. Access now to uncover key themes and lessons learned from your peers.
Posted: 05 Apr 2016 | Published: 30 Sep 2015

SAS

The Total Economic Impact of SQL Server
sponsored by Microsoft
WHITE PAPER: Access this TechTarget e-guide and you'll receive tips on the building blocks of simple and effective SQL Server Administration, including inspecting error logs, verifying scheduled jobs, verifying all server instances are up and more.
Posted: 04 Feb 2016 | Published: 31 Jul 2014

Microsoft

How to Get Social Media Influencers Talking About You
sponsored by Sysomos
WHITE PAPER: How do you bring influencers into your circle and get them to drum up positive reviews? Access this guide to learn 6 tips for doing just that when you find influencers inside and outside the box.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

Sysomos

How to Accurately Track Your Social Media Buzz
sponsored by Sysomos
WHITE PAPER: What is "buzz?" It's something that confuses most marketers, and what smart marketers exploit. Access this step-by-step guide to learn how to create buzz-worthy campaigns like a smart marketer.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

Sysomos

The Top 5 Ways To Tell It's Time For A New ERP
sponsored by SAP
WHITE PAPER: Access this report to discover data revealing the goals and challenges of 400 different companies' ERP adoptions, and what you can do to kick your ERP strategy into high gear.
Posted: 18 Nov 2015 | Published: 30 Jun 2015

SAP

Enterprise Development in the Cloud: Top Benefits, Drivers, and Concerns
sponsored by Red Hat
WHITE PAPER: According to a survey of 408 enterprise IT software development professionals, enterprises using the cloud see improvements in time to market as well as higher productivity. Read this white paper for key findings from this survey regarding enterprise development in the cloud.
Posted: 21 Apr 2015 | Published: 17 Jun 2014

Red Hat

Social Media: IT Purchasers get social, marketers play catch up ?
sponsored by ComputerWeekly.com
RESEARCH CONTENT: IT decision makers are using social media effectively at work, but marketers are playing catch up, according to this research snapshot.
Posted: 26 Aug 2014 | Published: 26 Aug 2014

ComputerWeekly.com

The Global ICT Supplier Top 50
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from Booz & Co evalutes the 50 largest publicly traded suppliers of ITC products and services and assesses their readiness to meet the demands of an increasingly digital world.
Posted: 24 Aug 2012 | Published: 24 Aug 2012

ComputerWeekly.com

Tablets in the enterprise: five steps for successful adoption
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Tablet devices will give enterprises a competitive advantage according to this in-depth report from Booz&Co.
Posted: 27 Jun 2012 | Published: 27 Jun 2012

ComputerWeekly.com

The western European Datacentre Market
sponsored by ComputerWeekly.com
RESEARCH CONTENT: This report extract from BroadGroup assesses the Western European data centre market and the factors driving its growth.
Posted: 01 Jun 2012 | Published: 01 Jun 2012

ComputerWeekly.com

Capturing opportunity: Cleantech business booms
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Cleantech is emerging as a suitable alternative source of energy or a means of reducing  consumption of expensive resources, this report from Grant Thornton reveals.
Posted: 01 May 2012 | Published: 01 May 2012

ComputerWeekly.com

How Micro-Electro-Mechanical systems are taking over mobile devices
sponsored by ComputerWeekly.com
ANALYST BRIEF: In this report extract Juniper Research looks at the growing use of MEMS (micro-electro-mechanical systems) in mobile devices, tables, laptops and notebooks.
Posted: 23 Apr 2012 | Published: 06 Feb 2012

ComputerWeekly.com

Briefing: Handheld PCs, smart phones and mobile payments.
sponsored by ComputerWeekly.com
IT BRIEFING: The latest trends, market research and analysis, on handheld PCs, smartphones, and the mobile payment market from KPMG.
Posted: 23 Apr 2012 | Published: 23 Apr 2012

ComputerWeekly.com

Unlocking growth potential in emerging markets
sponsored by ComputerWeekly.com
IT BRIEFING: Emerging markets offer huge potential for technology companies to expand. This report from Grant Thornton assess the opportunities in a range of emerging markets.
Posted: 23 Apr 2012 | Published: 23 Apr 2012

ComputerWeekly.com

Ultrabooks & Mobile Computing
sponsored by ComputerWeekly.com
ANALYST BRIEF: In this report extract, Juniper Research looks at the market challenges and opportunities of ultrabooks, the next generation of note book PCs.
Posted: 05 Apr 2012 | Published: 05 Jan 2012

ComputerWeekly.com

Tablet & eReaders: strategies and opportunities
sponsored by ComputerWeekly.com
ANALYST BRIEF: In this report extract, Juniper Research discusses trends in the market for tablet PCs and eReaders.
Posted: 16 Mar 2012 | Published: 05 Sep 2011

ComputerWeekly.com

Magic Quadrant for Master Data Management of Product Data Solutions
sponsored by TIBCO Software Inc.
WHITE PAPER: The master data management (MDM) of product data solutions market continues to grow and evolve. Increasingly, end-user organizations are using MDM to transform into a digital business.This Magic Quadrant evaluates 15 providers. Read on to find the right vendor for your needs.
Posted: 19 Mar 2015 | Published: 06 Nov 2014

TIBCO Software Inc.

Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013

ConnectWise

Scale-out Storage Market Forecast 2010-2015
sponsored by Red Hat
WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   
Posted: 14 Feb 2012 | Published: 14 Feb 2012

Red Hat
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MARKET RESEARCH DEFINITION (continued): …  but not part of the culture of the corporation seeking the solution. Such a group may consist of consumers who buy the company's products or services but who have no other connection with the company or its affiliates. When the event is a competition, these people are treated as contestants. The most creative or promising solutions, as determined by a set of judges, win the contest. Cash prizes generate an incentive for participants to take the contest seriously.Crowdcasting has been proven to stimulate the evolution of products, processes, technologies, services or trademarks that executives … 

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