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DEFINITION: Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called "Chains."In the 1950's, Ithiel de Sola Pool (MIT) and Manfred Kochen (IBM) set out to prove the theory mathematically.  … 
Definition continues below.
Social Networking White Papers (View All Report Types)
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Trends in Enterprise Mobility
sponsored by
WHITE PAPER: This research report from Comptia offers advice to organisations on provisioning mobile devices, assesses the benefits of mobile and identifies the challenges of remote working.
Posted: 22 Apr 2013 | Published: 22 Apr 2013

Small and Midsize Business guide to Mobile Security
sponsored by
WHITE PAPER: In this mobile security FAQ for small to midsize businesses, hear the answers to all of your pressing questions about the mobile threat landscape and what you can do to protect your mobile workforce. Discover how vulnerable SMBs are to mobile threats, tips for evaluating your solution options, and more.
Posted: 20 Dec 2012 | Published: 20 Dec 2012

Managing Web Security in an increasingly Challenging Threat Landscape
sponsored by
WHITE PAPER: In this expert guide, discover how new trends such as mobility, social networking, and cloud computing may be putting your organization at risk, and learn essential strategies for securing your extended enterprise from Web-based threats – read on to learn more.
Posted: 19 Dec 2012 | Published: 19 Dec 2012

Measuring Return on Knowledge in a Big Data World
sponsored by Coveo
WHITE PAPER: The speed at which business moves today, along with the sheer volume of data created by the social world, demands new approaches to interpreting data. This ebook offers a guide to big data. Read now to find out how to stay competitive and better serve your customers.
Posted: 15 Aug 2013 | Published: 15 Aug 2013


Identity-Centric Security: Enabling and Protecting the Business
sponsored by CA Technologies.
WHITE PAPER: Discover why the enterprise perimeter as we know it is dissolving and how your users are taking its place – creating numerous security issues for your IT department. In addition, learn how identity-centric security can help you protect data and maintain compliance in this new enterprise model.
Posted: 24 Jul 2013 | Published: 31 May 2013

CA Technologies.

Social Business - Patterns in achieving social business success
sponsored by IBM
WHITE PAPER: How can your business become more social? View this resource to learn mroe about the best practices that have emerged and other social business patterns.
Posted: 17 Jul 2013 | Published: 17 Jul 2013


IBM Social Business Adoption QuickStart
sponsored by IBM
WHITE PAPER: Companies are investing in social business software to enhance knowledge exchange and sharing, streamline their operations and improve their response to evolving market demands. Consult this white paper to find out how to implement social business in the most effective way.
Posted: 17 Jul 2013 | Published: 17 Jul 2013


Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013


Developing a Road Map to an Exceptional Web Experience
sponsored by IBM
WHITE PAPER: When it comes to web experiences, customers have high expectations. Consult this resource to learn how you can provide innovative, high-value user experience solutions to satisfy your customers. It explains how to deliver resources that draw from user experience and knowledge.
Posted: 16 Jul 2013 | Published: 16 Jul 2013


Becoming a Social Business: Social Business Enterprise Strategy Accelerator
sponsored by IBM
WHITE PAPER: The way people interact and form relationships is changing, social business is the way of the future. This resource explains more about the opportunities that social business provides. It discusses how to go about adopting social media for both external and internal purposes, read on to learn more tips on transitioning to the social enterprise.
Posted: 16 Jul 2013 | Published: 16 Jul 2013


2016 Gartner Magic Quadrant for the CRM Customer Engagement Center
sponsored by Salesforce
WHITE PAPER: Salesforce has been recognized by Gartner as a leader in this report for the 8th year in a row.In the age of the customer, nothing is more important than customer service. Service Cloud customers agree.
Posted: 08 Jul 2013 | Published: 13 May 2013


Social analytics: Finding opportunity in chaos
sponsored by IBM
WHITE PAPER: Today, all organisations are engaged in social media. Enterprises can no longer escape the need to monitor and analyse social media outlets such as Facebook, Twitter and other news outlets. Enterprise need to adjust to this change quickly or they risk falling behind.
Posted: 08 May 2013 | Published: 08 May 2013


Infor Epiphany Brochure
sponsored by Infor
WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.
Posted: 30 Apr 2013 | Published: 31 Dec 2012


CyberAgent translates blog user insights into a more engaging experience
sponsored by IBM
WHITE PAPER: View this white paper to learn how Japan's largest blog service provider, CyberAgent, found a way to create a new level of engagement and loyalty among its blog readers. By developing an analytics framework that enabled a new kind of insight into blogging preferences and behavior.
Posted: 29 Apr 2013 | Published: 29 Apr 2013


Oracle Mobile and Social Service: The Next Step in IAM
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: As cloud computing, mobile computing and social computing infiltrate the enterprise, an "identity explosion" is occurring – one which requires a new IAM strategy. This whitepaper explores the next steps in IAM and how to keep your enterprise safe.
Posted: 24 Apr 2013 | Published: 30 Nov 2012

Oracle Corporation UK Ltd

Advanced Identity Tracking for Social Networking Sites
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This resource details the methods used to assist social networking sites in identifying online predators and thwarting potentially serious attacks. View now to learn more!
Posted: 22 Apr 2013 | Published: 31 May 2012

Hewlett Packard Enterprise

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013


Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013


Information Optimization Transformation Experience Workshop
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Many organizations continue to struggle with basic BI competencies, such as information quality, data integration, governance, and accessibility. Read on to learn how you can benefit from an online Big Data workshop where your business and IT leaders can collaborate on the latest strategies and trends about strategic information management.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

Hewlett Packard Enterprise

Beyond Business as Usual: The Mega Shift Toward Social Communications
sponsored by IBM
WHITE PAPER: Discover how integrating social software with communications is transforming the modern workplace, maximizing the potential of human capital, and generating value for businesses worldwide.
Posted: 09 Apr 2013 | Published: 02 Oct 2012


Anticipate, engage and deliver exceptional web experiences
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now.
Posted: 09 Apr 2013 | Published: 09 Apr 2013


Introducing Social Business for the Mid-Market
sponsored by IBM
WHITE PAPER: Consult this resource to learn more about the insight Aberdeen research discovered by studying 229 mid-sized companies. They looked to uncover if there were specific characteristics that made companies more interested in using social business.
Posted: 09 Apr 2013 | Published: 09 Apr 2013


The Future of Email and Applications is Social
sponsored by IBM
WHITE PAPER: The workplace is evolving – is your email application keeping pace? This resource details why the future of email and applications is social and details the many benefits a socially relevant email experience provides.
Posted: 05 Apr 2013 | Published: 28 Feb 2013


Making the Most of Customer Data Using CRM Analytics
sponsored by SearchCRM
WHITE PAPER: Explore this expert e-book for advice on choosing a CRM platform that suits your needs, and learn how to construct a well-defined plan to put social media analytics into a broader enterprise context.
Posted: 02 Apr 2013 | Published: 02 Apr 2013


Putting Web Threat Protection and Content Filtering in the Cloud
sponsored by Webroot
WHITE PAPER: In this informative white paper, discover the benefits of deploying security solutions, such as secure web gateways, in the cloud rather than on local servers and appliances. See how you can maximize security and minimize costs using a cloud-based architecture – read on to learn more.
Posted: 05 Feb 2013 | Published: 31 Dec 2012

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SOCIAL NETWORKING DEFINITION (continued): …  Although they were able to phrase the question (given a set N of people, what is the probability that each member of N is connected to another member via k_1, k_2, k_3...k_n links?), after twenty years they were still unable to solve the problem to their own satisfaction. In 1967, American sociologist Stanley Milgram devised a new way to test the theory, which he called "the small-world problem." He randomly selected people in the mid-West to send packages to a stranger located in Massachusetts. The senders knew the recipient's name, occupation, and general location. They were instructed to send … 
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