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Customer Data Management Software Reports
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Tech Overview: How To Make Effective Data-Driven Marketing Choices
sponsored by Birst
PRODUCT OVERVIEW: Marketers need to determine best customers, campaigns and programs. Data is supposed to make that easy – but there are 3 challenges to overcome. Learn the 3 challenges you need to hurdle, and how you can use Birst Marketing Analytics to achieve your customer data goals.
Posted: 27 Apr 2017 | Published: 27 Apr 2017

Birst

Why Retailers Are Implementing Unified Platforms
sponsored by Adyen
EGUIDE: More than 85% of retailers are looking to implement a unified platform in the next 10 years. But in the omnichannel age, how can retailers keep track of customers both on and offline? In this e-guide, learn why retailers are adopting a unified platform and rethinking the value of stores to provide a true omni-channel business.
Posted: 26 Apr 2017 | Published: 26 Apr 2017


How Omnichannel Data is at the Core of New Commerce Offerings
sponsored by Adyen
EGUIDE: Most companies know they need to bring data silos together to improve customer experience, but they're struggling to do it. In response, some technology vendors are creating omnichannel technology to bring together disparate pockets of customer data. Learn how 2 major vendors are targeting customer data silos to create a truly omnichannel picture.
Posted: 26 Apr 2017 | Published: 25 Apr 2017


Get Out of the Queue: Drive Your CX with Attribute Matching
sponsored by Avaya
WHITE PAPER: Today, nearly 90% of companies compete solely on CX – a drastic increase from 36% in 2010. But what exactly does CX consist of? Read this article to learn more about trends and strategies for driving contextualized experiences.
Posted: 26 Apr 2017 | Published: 23 Mar 2017

Avaya

Messaging Automation Made Easy
sponsored by Avaya
VIDEO: Users can now find bots in ubiquitous places, and tech pros like Facebook CEO Mark Zuckerberg are introducing them into various platforms. Watch this video to learn how to provide automated customer support, implement tools that learn from previous conversations with customers, and more.
Posted: 25 Apr 2017 | Premiered: 25 Apr 2017

Avaya

2017 CRM Customer Service Tech Predictions
sponsored by Zendesk
WHITE PAPER: Analytics. Machine Learning. AI. Assess Gartner's predictions for customer service and support tools in 2017 – which ones are actually working?
Posted: 23 Apr 2017 | Published: 07 Nov 2016

Zendesk

15 Customer, Digital Experience Software Vendors, Reviewed
sponsored by OpenText
WHITE PAPER: In this report, analysts reveal their assessment of 15 customer and digital experience enablers, including Adobe, based on 4 key criteria. Uncover must-have features designed to help satisfy today's audiences.
Posted: 17 Apr 2017 | Published: 26 Jan 2017

OpenText

How to Build Engaging, Personalized, and Unforgettable Customer Experiences with Effective Content
sponsored by OpenText
WHITE PAPER: The consumer of today is smarter and savvier than ever before, empowered with information on a company's products, services, competitors and pricing at their fingertips. Are you falling behind?
Posted: 12 Apr 2017 | Published: 12 Apr 2017

OpenText

Project Nightingale: An API-Led Revolution in Retail IT
sponsored by MuleSoft
EBOOK: This e-book presents a hypothetical retail business and follows their journey to meet customer expectations and deliver business agility. Discover how to take a new approach to integration with API-led connectivity and microservices architectures to tackle digital transformation challenges and deliver modern, personalized customer experiences.
Posted: 28 Mar 2017 | Published: 28 Mar 2017

MuleSoft

Predict Customer Behavior With the Power of Big Data
sponsored by [24]7
WHITE PAPER: How do you delve down into data to discern customer behavior patterns and discover what content will provide focused and personalized experiences? Explore how to leverage big data and predictive analytics to turn customer data into critical opportunities in order to enhance decision-making and architect a truly unique, positive customer journey.
Posted: 28 Mar 2017 | Published: 28 Mar 2017

[24]7

Voice of the Customer: Don't Just Collect Data, Act on It
sponsored by OpenText
WHITE PAPER: This report from Aberdeen Group highlights the growing role that voice of the customer (VoC) programs play in helping organizations meet and exceed buyer needs. Learn how to address common challenges that may be preventing you from implementing a modern VoC program.
Posted: 27 Mar 2017 | Published: 27 Mar 2017

OpenText

Enable Enterprise Content Management for Salesforce
sponsored by OpenText
WHITE PAPER: This paper explores how to derive optimal value from your content by bringing together ECM and your CRM systems. Discover how you can get a fuller, more insightful picture of your customers by powering Salesforce with ECM.
Posted: 24 Mar 2017 | Published: 31 Dec 2016

OpenText

Case Study: CareFirst Breaks Through Process Silos to Improve Customer Experience
sponsored by Salesforce.com
CASE STUDY: Learn how CareFirst, the largest health insurance provider in the US mid-Atlantic region, leveraged the Salesforce Service Cloud in order to decrease interaction times, increase customer satisfaction, and empower their employees.
Posted: 23 Mar 2017 | Published: 23 Mar 2017

Salesforce.com

CX Executive's Agenda 2017: A Data-Driven Approach to Satisfying Customers
sponsored by OpenText
WHITE PAPER: In January 2017, analysts surveyed 124 organizations of various sizes and industries. Learn how to use a data-driven approach to alleviate the challenges impacting your ability to satisfy customers.
Posted: 22 Mar 2017 | Published: 28 Feb 2017

OpenText

Connect Your Data Across Every Team, Vendor, and Touchpoint in Real Time
sponsored by Tealium
WHITE PAPER: Learn about an integrated approach to collecting and managing customer data, and making it available in real time. Learn about benefits that can help you gain a deeper understanding of customer behavior.
Posted: 22 Mar 2017 | Published: 22 Mar 2017

Tealium

Salesforce Health Cloud: Patient Relationships, Not Records
sponsored by Salesforce.com
DATA SHEET: In this brief data sheet, explore a run-down of features and benefits of Salesforce's new Health Cloud.
Posted: 22 Mar 2017 | Published: 22 Mar 2017

Salesforce.com

Increase Campaign Effectiveness, Maximize Existing Customer Relationships, and Lower Attrition
sponsored by Tealium
WHITE PAPER: Real-time data focuses on influencing visitor activity, leading to conversion, retention and loyalty. Explore capabilities of real-time data management tools that can help you take action to increase revenue.
Posted: 21 Mar 2017 | Published: 21 Mar 2017

Tealium

Analysts Tackle Digital Transformation, CX Struggles
sponsored by Dell EMC
EGUIDE: Learn about key issues impeding multinational organizations' efforts to achieve successful digital transformation strategies. Discover what The Economist Intelligence Unit (EIU) and analysts at Forrester have to say about overcoming barriers.
Posted: 09 Mar 2017 | Published: 06 Mar 2017

Dell EMC

The Road to Strategic Website Design
sponsored by OpenText
WHITE PAPER: Despite efforts (and money) to attract website traffic, conversions remain low. Learn why organizations need comprehensive tools that help them listen to customer data, leverage in-house or basic testing features, and improve both revenue and engagement.
Posted: 08 Mar 2017 | Published: 08 Mar 2017

OpenText

Oracle Customer Data Management Overview
sponsored by Triniti
VIDEO: Watch this brief video to learn how to implement a user-friendly, integrated interface that makes master data in Oracle radically more accurate and available in real-time. Discover how to leverage an industry-leading governance framework to make sure the right users have the right capabilities and create a 360 degree view of the customer.
Posted: 07 Mar 2017 | Premiered: 02 Dec 2016

Triniti

Aberdeen Research Report: Managing The Customer Experience Across Multiple Channels
sponsored by OpenText
RESEARCH CONTENT: For many businesses, delivering consistent customer experiences across all channels remains a challenge. Inside this Aberdeen report, learn how aligning your business around the customer influences organizational success, and discover how top firms turn this challenge into a competitive advantage.
Posted: 06 Mar 2017 | Published: 01 Apr 2016

OpenText

Digital Experience Portals: A Modern Approach To Secure, Multichannel Customer Experiences
sponsored by OpenText
WHITE PAPER: This report provides insights into what customers expect in the age of the web-based customer experience – a.k.a. the digital experience (DX.)
Posted: 06 Mar 2017 | Published: 06 Mar 2017

OpenText

ICMI MarketPulse Reveals How to Increase Customer Engagement Through Proper Use of Data
sponsored by OpenText
RESEARCH CONTENT: Unstructured data can cause a lot of problems for organizations today. It pollutes systems and reports, which in turn can lead to high customer effort and low engagement – 2 things that are very bad for business. In this ICMI MarketPulse report, gain insights into how you can increase customer engagement through using your data correctly.
Posted: 03 Mar 2017 | Published: 03 Mar 2017

OpenText

Product Overview: Oracle SFDC Customer Master Data Management Software
sponsored by Triniti
VIDEO: There is a wide range of master data management (MDM) tools available on the market, which can make decision-making a confusing process. Inside, discover an overview tutorial of one such product – Oracle SFDC Customer master data management software, which manages your customer data in Oracle EBusiness suite and SalesForce.com.
Posted: 02 Mar 2017 | Premiered: 02 Dec 2016

Triniti

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by Salesforce.com
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

Salesforce.com
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