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DEFINITION: Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called "Chains."In the 1950's, Ithiel de Sola Pool (MIT) and Manfred Kochen (IBM) set out to prove the theory mathematically.  … 
Definition continues below.
Social Networking White Papers (View All Report Types)
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Selling with Social: How Social Curation Drives Engagement and Sales
sponsored by Bazaarvoice
WHITE PAPER: Access this white paper now to learn how your business can use rich social content and customer feedback to drive engagement trust and conversion.
Posted: 24 Nov 2015 | Published: 24 Nov 2015


Social meets retail banking: How customer conversations drive acquisition, retention, and innovation
sponsored by Bazaarvoice
WHITE PAPER: Access this white paper to discover how your bank can seize the opportunity to redefine your brand and earn new customers by tapping into conversations via social.
Posted: 24 Nov 2015 | Published: 24 Nov 2015


A Smarter Process Approach to Accelerating Customer Engagements with Mobile and Social
sponsored by IBM
WHITE PAPER: The personalization phenomenon is reshaping customer service as we knew it. Explore this resource and uncover customer-centric strategies that deliver top-line growth, starting with your business processes.
Posted: 20 Nov 2015 | Published: 20 Nov 2015


How to Get Social Media Influencers Talking About You
sponsored by Sysomos
WHITE PAPER: How do you bring influencers into your circle and get them to drum up positive reviews? Access this guide to learn 6 tips for doing just that when you find influencers inside and outside the box.
Posted: 19 Nov 2015 | Published: 19 Nov 2015


How to Accurately Track Your Social Media Buzz
sponsored by Sysomos
WHITE PAPER: What is "buzz?" It's something that confuses most marketers, and what smart marketers exploit. Access this step-by-step guide to learn how to create buzz-worthy campaigns like a smart marketer.
Posted: 19 Nov 2015 | Published: 19 Nov 2015


6 Best Practices for Influencer Marketing
sponsored by Sysomos
WHITE PAPER: Access this white paper for six best practices on increasing influencer marketing success in the social media age.
Posted: 19 Nov 2015 | Published: 31 Dec 2013


Turn Social Intelligence into Smart Crisis Prevention
sponsored by Sysomos
WHITE PAPER: This white paper has tips on how to plan ahead and leverage social media to stave off any crisis that could occur. Read on to learn how social intelligence can help your organization's reputation instead of hurting it.
Posted: 19 Nov 2015 | Published: 31 Dec 2013


8 Ways to Build Your Brand Using Social Media
sponsored by Sysomos
WHITE PAPER: Discover how to take advantage of the incredible opportunities available in the social space with eight tips in the following guide.
Posted: 18 Nov 2015 | Published: 18 Nov 2015


5 Tips for Setting Measurable Social Media Goals
sponsored by Sysomos
WHITE PAPER: Access this guide to learn five practical tips for setting social media goals, and why customer engagement benefits - such as awareness, reach and sentiment - are equally as valid as the monetary outcomes of your social efforts.
Posted: 18 Nov 2015 | Published: 18 Nov 2015


Case Study: Build your Online Community with Social Data and Insights
sponsored by Sysomos
WHITE PAPER: Access this brief case study to learn how social media data and insights helped one organization attract and retain its audience by delivering relevant information to them at key decision points.
Posted: 18 Nov 2015 | Published: 18 Nov 2015


5 Questions Every Sales Department Should be Able to Answer and How Analytics can Help Answer Them
sponsored by
WHITE PAPER: In this white paper, learn how organizations can empower their sales reps with answers to 5 questions that are crucial to sales success. Additionally, see how sales reps are better able to tackle new challenges with analytical insights that can be accessed on any device.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Infographic: Redefining Networks for Cloud, Analytics, Mobile, Social and Security
sponsored by IBM
WHITE PAPER: Access this infographic to learn ways you can prepare your network for the rapidly escalating volume, variety and velocity of traffic from multiple devices.
Posted: 06 Nov 2015 | Published: 31 Dec 2014


The State of the User Experience: What Baby Boomers and Millennials Expect from Digital Content
sponsored by Limelight Networks, Inc.
WHITE PAPER: Access this survey report to examine consumer perceptions and behaviors around digital content. You'll learn what's changed since 2014 and discover what users expect from their online experiences to ensure that your organization's digital content can meet user's expectations.
Posted: 03 Nov 2015 | Published: 30 Oct 2015

Limelight Networks, Inc.

How Cybercriminals Exploit the Human Factor
sponsored by Proofpoint, Inc.
WHITE PAPER: This report explores data on end-user behavior and how it contributes to security incidents. Take a look to learn why your users click on malicious linksĀ and how you can put a stop to their dangerous behavior.
Posted: 21 Oct 2015 | Published: 21 Oct 2015

Proofpoint, Inc.

Gain New Insights and Enhance Consumer Engagements
sponsored by IBM
WHITE PAPER: Access this white paper and discover ways to capitalize on consumer data to drive desired business outcomes and increase marketing ROI.
Posted: 20 Oct 2015 | Published: 29 May 2015


Technology Offers Convenience, Privacy Pays the Price
sponsored by Global Knowledge
WHITE PAPER: Technology is a wonderful thing, but it comes with a price: your privacy. This white paper can help you learn more about what kind of personal data is collected by web sites and applications, and how to secure your information online.
Posted: 20 Oct 2015 | Published: 20 Oct 2015

Global Knowledge

Enabling New Levels of Customer Engagement with Predictive Analytics
sponsored by IBM
WHITE PAPER: Access this white paper and uncover the questions you'll be able to answer with a combined predictive- and social-analytics strategy. Additionally, you'll learn 6 key positive outcomes you can gain with predictive-powered customer insights.
Posted: 14 Oct 2015 | Published: 30 Jun 2015


How to Create an Effective Social CRM Strategy
sponsored by Microsoft
WHITE PAPER: This insightful white paper reveals proven guidelines for conducting customer experience management using social. Learn from a series of social thought leaders about the practice of social listening and building a social CRM strategy.
Posted: 13 Oct 2015 | Published: 13 Oct 2015


Forrester Market Overview: Social Media Archiving
sponsored by Smarsh
WHITE PAPER: This report by Forrester highlights the key differentiating features of social archiving vendors that are important for risk and compliance professionals to understand. Access now and uncover what it takes to archive social media properly and in a way that delivers the greatest benefit to the business.
Posted: 30 Sep 2015 | Published: 30 Sep 2015


Security Insights: Building Secure Social Media Monitoring
sponsored by Unisys
WHITE PAPER: This white paper discusses how you can alleviate customer fears about social media monitoring with better data management and security practices.
Posted: 24 Sep 2015 | Published: 24 Sep 2015


How to Deliver Effective Social Customer Service
sponsored by Oracle Corporation
WHITE PAPER: In this discussion, Scott Landry, Vice President of Global Customer Support at Akamai Technologies, highlights the numerous ways companies can communicate with customers via social media. Read more to learn how you can utilize social media as an effective channel to deliver quality customer support.
Posted: 10 Sep 2015 | Published: 01 Jul 2014

Oracle Corporation

IT Analytics: Optimize IT Delivery, Accelerate Innovation
sponsored by IBM
WHITE PAPER: This white paper presents strategies that offer aid to IT leaders facing the challenges of new technologies. Access now and learn how analytics can help streamline IT management - yes, even in cloud computing environments.
Posted: 08 Sep 2015 | Published: 31 Dec 2014


Big Data: Delivering an Agile Infrastructure for Time-Critical Analytics in Telecom
sponsored by IBM
WHITE PAPER: This guide highlights the changes business decision makers must make in order to develop a deeper understanding of customer preferences. Learn what it takes to improve business processes and increase your use of time-critical big data analytics.
Posted: 03 Sep 2015 | Published: 31 Oct 2013


Embracing Digital Technology to Deliver Better Business Outcomes
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This report invites you to build a business case for your organization's transformation to a digitized customer experience strategy. Uncover methodologies that will initiate a personalized approach to your audience's journey.
Posted: 27 Aug 2015 | Published: 27 Aug 2015

Interactive Intelligence, Inc.

Intelligent Self-Service and Personalization: Rethink the Customer Experience
sponsored by Genesys
WHITE PAPER: In this guide, you'll learn how to equip your contact center with an integrated approach to self-assisted and proactive services that deliver on customer needs as well as revenue generation. Access now for helpful considerations on how to master this balancing act.
Posted: 24 Aug 2015 | Published: 31 Dec 2014

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SOCIAL NETWORKING DEFINITION (continued): …  Although they were able to phrase the question (given a set N of people, what is the probability that each member of N is connected to another member via k_1, k_2, k_3...k_n links?), after twenty years they were still unable to solve the problem to their own satisfaction. In 1967, American sociologist Stanley Milgram devised a new way to test the theory, which he called "the small-world problem." He randomly selected people in the mid-West to send packages to a stranger located in Massachusetts. The senders knew the recipient's name, occupation, and general location. They were instructed to send … 
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