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DEFINITION: Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called "Chains."In the 1950's, Ithiel de Sola Pool (MIT) and Manfred Kochen (IBM) set out to prove the theory mathematically.  … 
Definition continues below.
Social NetworkingWhite Papers (View All Report Types)
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Built for Business: 10 Reasons BlackBerry Smartphones Are Still the Best Way to Do Business
sponsored by BlackBerry
WHITE PAPER: It doesn't matter what device ownership model your organization is using today – BYOD (Bring Your Own Device), corporate-owned, COPE (Corporate-Owned, Personally Enabled) or a blend – your mobile employees need smartphones that can deliver on their specific needs and wants.
Posted: 24 Jul 2014 | Published: 24 Jul 2014

BlackBerry

Magic Quadrant for Multichannel Campaign Management - May 2014
sponsored by IBM
WHITE PAPER: The following Magic Quadrant report on multichannel campaign management compares and contrasts the top MCCM vendors; explore the strengths and weaknesses of each provider, how they are adapting to new market pressures, and more.
Posted: 09 Jul 2014 | Published: 09 Jul 2014

IBM

Social Login 101
sponsored by Gigya
WHITE PAPER: View this white paper to learn why social login -- with permission-based access to first-party identity data -- is the better option for getting the kind of information that creates relevant cross-channel experiences. Read now to explore the basics of social login, best practices, and benefits for consumers and businesses.
Posted: 27 Jun 2014 | Published: 27 Jun 2014

Gigya

Remote Collaboration: How the World Defies Distance
sponsored by Polycom, Inc.
WHITE PAPER: This survey outlines the top 10 remote collaboration challenges – which were determined by 5000 business professionals from around the globe.
Posted: 22 May 2014 | Published: 21 May 2014

Polycom, Inc.

Social is for Closers: Social Intelligence Guide for Sales
sponsored by Microsoft India
WHITE PAPER: If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
Posted: 20 May 2014 | Published: 20 May 2014

Microsoft India

Super Bowl XLVIII infographic
sponsored by Extreme Networks
WHITE PAPER: This informative guide explores analytics recorded during Super Bowl XLVIII and the role of wireless networking.
Posted: 20 May 2014 | Published: 17 Feb 2014

Extreme Networks

A New Paradigm for How Work Gets Done
sponsored by Arkadin
WHITE PAPER: This informative resource explores the needs for communications and collaboration in the manufacturing industry.
Posted: 15 May 2014 | Published: 31 Dec 2013

Arkadin

Improving Multichannel Marketing with Optimization
sponsored by SAS
WHITE PAPER: The following white paper explores the importance of optimization when it comes to identifying the most effective channel to reach your customers regardless of location or channel. Also gain access to 7 steps to take to optimize your marketing strategies and much more.
Posted: 29 Apr 2014 | Published: 29 Apr 2014

SAS

Navigating the New Identity Ecosystem
sponsored by Gigya
WHITE PAPER: The proliferation of mobile, social, and digital channels is causing customer data to rapidly accumulate in today's businesses. Such a large volume of social and identity data inevitably causes some compliance issues and management difficulties. Consult this guide to  learn how to overcome these challenges with the right tools.
Posted: 28 Apr 2014 | Published: 28 Apr 2014

Gigya

How to Realize the Promise of Marketing Operations Management
sponsored by SAS
WHITE PAPER: The following white paper explores the current pressures facing marketers today and how my implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more.
Posted: 28 Apr 2014 | Published: 28 Apr 2014

SAS

Buy the right enterprise collaboration solution the first time
sponsored by IntraLinks, Inc
WHITE PAPER: Access the following buyer's guide to enterprise collaboration to learn what you need to look for when selecting an appropriate vendor for your unique situation.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

IntraLinks, Inc

What Your Customers REALLY Think
sponsored by SDL
WHITE PAPER: Today, thanks to an explosion of new communication channels -- including mobile applications and social media -- more of customers' information is available to businesses than ever before. In this infographic, learn what customers really think about marketing data and privacy.
Posted: 10 Apr 2014 | Published: 10 Apr 2014

SDL

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Social Analytics & Intelligence: Converting Contextual to Actionable Insights
sponsored by IBM
WHITE PAPER: Access the following report from Hypatia Research Group to build a solid foundation for a successful social media analytics and intelligence (SA&I) initiative. Learn what organizations seek and require from SA&I, vendor rankings, the current landscape, ROI by industry, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

IBM

The Market Within
sponsored by OpenText
WHITE PAPER: The following white paper explores the current state of social adoption and where innovative companies are focusing their efforts. Learn how to balance social inside and outside the enterprise, how to use social to improve worker efficiency, and much more.
Posted: 05 May 2014 | Published: 05 May 2014

OpenText

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

Social Media in Government: 5 Key Considerations
sponsored by Hootsuite
WHITE PAPER: Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Hootsuite

Social Media Education: The New Edge for Success
sponsored by Hootsuite
WHITE PAPER: Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Hootsuite

Turning Insight Into Action: The Journey to Social Media Intelligence
sponsored by Hootsuite
WHITE PAPER: Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Hootsuite

Enabling the Business with Social Relationship Platforms
sponsored by Hootsuite
WHITE PAPER: Social media is quickly becoming a key part of enterprise business strategy. According to an IDG Research survey, 73% of respondents expect it to be critical or very important in the coming years. So how can CIOs prepare for and encourage the adoption of social media in the enterprise in a secure, compliant way?
Posted: 10 Apr 2014 | Published: 10 Apr 2014

Hootsuite

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

Make the most of customer interactions in the contact center
sponsored by Calabrio, Inc.
WHITE PAPER: In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company.
Posted: 07 Apr 2014 | Published: 31 Dec 2013

Calabrio, Inc.

Instagram Guide
sponsored by Oracle Corporation
WHITE PAPER: Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well.
Posted: 31 Mar 2014 | Published: 31 Mar 2014

Oracle Corporation

Google+ Guide
sponsored by Oracle Corporation
WHITE PAPER: This guide explores some best practices for utilizing Google+ as an effective user engagement strategy.
Posted: 27 Mar 2014 | Published: 31 Dec 2013

Oracle Corporation

Develop an effective data management strategy for the 3rd platform
sponsored by CommVault Systems, Inc.
WHITE PAPER: This White Paper explores the challenges associated with data management in the context of the 3rd Platform, particularly around Big Data and cloud. In addition, the paper takes a look at how the adoption of CommVault Simpana can help organizations address these data management challenges.
Posted: 26 Mar 2014 | Published: 26 Mar 2014

CommVault Systems, Inc.
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SOCIAL NETWORKING DEFINITION (continued): …  Although they were able to phrase the question (given a set N of people, what is the probability that each member of N is connected to another member via k_1, k_2, k_3...k_n links?), after twenty years they were still unable to solve the problem to their own satisfaction. In 1967, American sociologist Stanley Milgram devised a new way to test the theory, which he called "the small-world problem." He randomly selected people in the mid-West to send packages to a stranger located in Massachusetts. The senders knew the recipient's name, occupation, and general location. They were instructed to send … 
Social Networking definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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