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DEFINITION: Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called "Chains."In the 1950's, Ithiel de Sola Pool (MIT) and Manfred Kochen (IBM) set out to prove the theory mathematically.  … 
Definition continues below.
Social Networking White Papers (View All Report Types)
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Intelligent Self-Service and Personalization: Rethink the Customer Experience
sponsored by Genesys
WHITE PAPER: In this guide, you'll learn how to equip your contact center with an integrated approach to self-assisted and proactive services that deliver on customer needs as well as revenue generation. Access now for helpful considerations on how to master this balancing act.
Posted: 24 Aug 2015 | Published: 31 Dec 2014


5 Steps to Building a Customer Experience-Driven Contact Center
sponsored by Genesys
WHITE PAPER: This white paper illustrates how organizations are overcoming modern customer experience hurdles to earn customers' satisfaction and long-term loyalty. Read on to uncover 5 important steps to building a customer experience-driven contact center.
Posted: 24 Aug 2015 | Published: 31 Dec 2014


Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014


Social Intelligence Guide for Marketing
sponsored by Microsoft
WHITE PAPER: This informative white paper explores expert insights for maximizing ROI on social channels.
Posted: 04 Aug 2015 | Published: 01 Jul 2015


Delivering Content to the Broadcast Quality Generation
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this white paper, you'll learn why catering to tech-savvy young adults is your new business imperative. Learn which emerging technologies are needed in order to meet the growing demand for immediate content delivery.
Posted: 04 Aug 2015 | Published: 03 Aug 2015

Limelight Networks, Inc.

The ABCs of Sales in the Modern Era
sponsored by Microsoft
WHITE PAPER: In this e-book, you'll explore the issues facing sales today, along with the changes and developments your sales teams need to understand to succeed in the modern market.
Posted: 03 Aug 2015 | Published: 03 Aug 2015


Global C-Suite Study: How to Enable CMOs to be Customer-Focused
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Read on and learn how to help these professionals build a robust digital marketing strategy.
Posted: 03 Aug 2015 | Published: 31 Mar 2014


The New Frontier for Personalized Customer Experience
sponsored by IBM
WHITE PAPER: It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.
Posted: 30 Jul 2015 | Published: 30 Jul 2015


Shoppers Disrupted: Retailing Through the Noise
sponsored by IBM
WHITE PAPER: Continuing to put the transaction at the center of business - instead of the individual - will only work against you. This executive report lays the foundation for understanding the full potential of new technologies to enhance the customer experience.
Posted: 29 Jul 2015 | Published: 29 May 2015


Web Security Threat Report 2015
sponsored by Symantec
WHITE PAPER: By using data from the most comprehensive global intelligence network in the world, this resource provides a breakdown of each type of cyber-attack and how you can prevent it.
Posted: 28 Jul 2015 | Published: 28 Jul 2015


How New Technology is Changing the Way Marketing and Sales Interact With Leads
sponsored by Conversica
WHITE PAPER: In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.
Posted: 17 Jul 2015 | Published: 17 Sep 2014


The Impact of Social Media On Information Security: What Every Company Needs To Know
sponsored by Cyveillance, Inc.
WHITE PAPER: This white paper can show you why security professionals need to pay attention to social media, and what you can do to implement secure social media practices in your organization.
Posted: 17 Jul 2015 | Published: 17 Jul 2015

Cyveillance, Inc.

10 Steps for Protecting Executives Using Cyber Threat Intelligence
sponsored by Cyveillance, Inc.
WHITE PAPER: This white paper analyzes how social engineering and other technologies can help criminals to target your business's executives and assets, and it suggests ten ways you can protect them.
Posted: 17 Jul 2015 | Published: 17 Jul 2015

Cyveillance, Inc.

Salesforce Social Customer Service
sponsored by
WHITE PAPER: In today's social world, expectations have changed. Now, more than ever, your customers are turning to social channels for fast and personalized service. Download this free datasheet to learn more.
Posted: 17 Jul 2015 | Published: 16 Jul 2015

Website Security Threat Report Part 3
sponsored by Symantec Corporation
WHITE PAPER: Download part 3 of this Website Security Threat Report to discover how the public made criminal's lives easier in falling for the latest social media attacks and online scams. Plus, take an invaluable look ahead and benefit from our security recommendations and best practices.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

Symantec Corporation

How to Adapt and Thrive in the New Customer Service Paradigm
sponsored by
WHITE PAPER: In this e-book, Mike Milburn, Service Cloud's SVP and GM, discusses his views on how new technology will shape customer service, and how companies can successfully adapt and thrive in this new service paradigm.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

The Customer-Experience Mandate: Build Lasting Engagement with Better Websites
sponsored by Rackspace
WHITE PAPER: The following report will help CIOs, IT leaders, and senior technologists understand how to satisfy the digital customer. Discover which tools are essential for delivering the ultimate web-based customer experience.
Posted: 21 Jun 2015 | Published: 31 Dec 2014


How the Toronto Police Service Implemented a Successful Mobile Strategy
sponsored by BlackBerry
WHITE PAPER: This white paper explains how the Toronto Police Service implemented smartphones and social media training to better prepare the police force to prevent crime while reducing costs.
Posted: 15 Apr 2015 | Published: 15 Apr 2015


Customer Experience: An Enterprise Driver in the New Style of IT
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This brief white paper explains learn how tools developed in the consumer space are being adapted to create organizations that are more collaborative, interaction-oriented, and user-centric than ever before.
Posted: 15 Apr 2015 | Published: 30 Apr 2014

Hewlett-Packard Enterprise

The Future of Tech in the Workplace is Bright, But Not Fully Automated
sponsored by Dell, Inc.
WHITE PAPER: If you are in management and feel that the workplace needs a human touch despite BYOD trends, you'll want to access this detailed infographic. Uncover findings from workforce researchers illustrating employees' technological outlook, with useful statistics and a comprehensive study.
Posted: 13 Apr 2015 | Published: 31 Dec 2014

Dell, Inc.

Anatomy of the New Decision: Five Factors That Are Shaping the Future of Business Analytics
sponsored by Information Builders
WHITE PAPER: Access this informative white paper to find out which technologies are converging to help organizations drive innovation, empowering leaders to make smarter decisions. Learn practical, proven methods you can apply to your current information management strategy, such as cloud-based information services.
Posted: 08 Apr 2015 | Published: 31 Jan 2013

Information Builders

eBook: Best Practices for Social Customer Service
sponsored by Genesys
WHITE PAPER: This resource explains how businesses can integrate social media and customer service in 4 development phases to build customer loyalty and a memorable customer experience.
Posted: 03 Apr 2015 | Published: 31 Dec 2014


Rise to the Next Level of Consumer Intelligence
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: Access this rich white paper to understand how social media and mobile applications engage and influence consumer behaviors. Read on and learn best practices for advancing in these areas.
Posted: 02 Apr 2015 | Published: 30 Jun 2014

Hewlett-Packard Enterprise

5 Trends That are Reshaping Information Technology
sponsored by Qlik
WHITE PAPER: How does IT ensure that they are empowering their users with the tools they need to naturally explore data, ask the next question, and uncover the insight they need to make informed decisions? This white paper illustrates how IT can keep up with employee expectations by optimizing visualization, big data, and the cloud.
Posted: 31 Mar 2015 | Published: 31 Mar 2015


Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013

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SOCIAL NETWORKING DEFINITION (continued): …  Although they were able to phrase the question (given a set N of people, what is the probability that each member of N is connected to another member via k_1, k_2, k_3...k_n links?), after twenty years they were still unable to solve the problem to their own satisfaction. In 1967, American sociologist Stanley Milgram devised a new way to test the theory, which he called "the small-world problem." He randomly selected people in the mid-West to send packages to a stranger located in Massachusetts. The senders knew the recipient's name, occupation, and general location. They were instructed to send … 
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