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Customer Profiles

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ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Definition continues below.
Customer Profiles Reports
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The Knowledge Base of the Future :Five Cutting-Edge Ideas You Can Implement Now
sponsored by Verint Systems
WHITE PAPER: Access this white paper to get 5 cutting edge ideas you can implement now to build a CRM-focused knowledge base.
Posted: 27 May 2015 | Published: 31 Dec 2014

Verint Systems

Successful Customer Experience Management Strategy in a Social World
sponsored by Microsoft
EGUIDE: In this e-guide readers will find best practices for a successful CEM strategy which includes social interactions as well as insight into why social CRM is a business imperative that must be addressed.
Posted: 26 May 2015 | Published: 26 May 2015

Microsoft

Simplify Customer Service with 360-Degree View of the Customer
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can work to simplify your customer service applications with a 360-degree view of the customer. Learn how your employees can have access to transaction, interaction, and profile information in a single place to pick up customer conversations where they left off.
Posted: 26 May 2015 | Published: 31 Dec 2014

Verint Systems

DMPs and CDPs and CRMs – Oh My!
sponsored by BlueConic
VIDEO: Access this webinar to hear from Cory Munchbach, Director of Product Marketing at BlueConic. Learn how customer data platforms can provide you with full access to your customers' information and enable your company to tackle specific roadblocks in the full utilization of your consumer data.
Posted: 18 May 2015 | Premiered: 30 Apr 2015

BlueConic

Start Using Always-on Optimization in Four Steps
sponsored by BlueConic
VIRTUAL SEMINAR: Learn how your organization can gain a competitive edge with accurate testing in this official webinar. Discover how 4 easy steps can bring you closer to optimizing your customer journey to drive sales and increase customer satisfaction.
Posted: 15 May 2015 | Premiered: 25 Mar 2015

BlueConic

4 Steps To a User-driven Marketing Strategy
sponsored by BlueConic
VIDEO: Access this in-depth webinar hosted by the American Marketing Association to discover a roadmap for creating or developing your user-driven marketing experience. In 4 easy steps learn how you can cater to your customers' needs to reap the benefits of a personalized marketing strategy.
Posted: 15 May 2015 | Premiered: 10 Feb 2015

BlueConic

From transactions to relationships: Connecting with a transitioning shopper
sponsored by IBM
WHITE PAPER: Access this exclusive white paper to learn how organizations are fostering relationships through customer experience to promote stickiness. Discover how your business can boost sales drive revenue with top notch customer service across media channels.
Posted: 13 May 2015 | Published: 31 May 2013

IBM

Guiding the Customer Journey: Gain Brand Advantage from the Very First Click
sponsored by BlueConic
WHITE PAPER: Discover how you can guide the customer journey to gain brand advantage from the very first click.
Posted: 08 May 2015 | Published: 08 May 2015

BlueConic

Know Your Customer Inside and Out: Building Integrated, Personalized Customer Relationships
sponsored by IBM
WHITE PAPER: Today's organizations are beginning to enhance personalization by including unstructured big data like social media posts. In this informative white paper, discover how previously unused customer information can help your organization deliver personalized experiences to create smarter business strategies.
Posted: 04 May 2015 | Published: 31 Mar 2015

IBM

Bloor Research Report - Extending Your 360° View of Customers to Include Social Media
sponsored by IBM
WHITE PAPER: In this white paper discover the benefits behind extending your organizations' view into customer profiles to include analytics from social media channels.
Posted: 01 May 2015 | Published: 30 Sep 2014

IBM

Give digital a business focus
sponsored by Hewlett-Packard Limited
WHITE PAPER: Businesses need a way to consolidate this data to unify communications and deliver a seamless experience across multiple channels.For many organizations, the solution lies in outsourcing. Discover if outsourcing is right to manage your multichannel communications data in this informative white paper.
Posted: 21 Apr 2015 | Published: 31 Mar 2014

Hewlett-Packard Limited

Success Won't Drive Itself When Google Impacts Insurance
sponsored by GMC Software
WHITE PAPER: In this exclusive white paper discover how Google's search engine success is leading them to price auto insurance online more accurately than traditional insurers. Learn how your organization can compete with their success and uncover strategies you can implement to remain competitive.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

Communicating in the New Age of the Digital Banker
sponsored by GMC Software
WHITE PAPER: In this white paper discover how your bank can devise a plan to cater to connected customers. Find new ways to communicate in the modern world including mobile, multichannel, and more.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

IBM helps TD Bank get social
sponsored by IBM
VIDEO: TD Bank recently implemented IBM Connections to facilitate instant social communication and collaboration between its employees who are spread across North America.
Posted: 22 Jan 2015 | Premiered: 22 Jan 2015

IBM

Sell More. Pay Less. Better ROI with Oracle Sales Cloud
sponsored by Oracle Corporation
ASSESSMENT TOOL: Discover the benefits of Oracle Sales Cloud.
Posted: 17 Oct 2014 | Published: 17 Oct 2014

Oracle Corporation

Oracle Sales Cloud Analytics Data Sheet
sponsored by Oracle Corporation
WHITE PAPER: Sales teams need actionable insights to close more deals in less time. Learn how Oracle Sales Cloud Analytics can help.
Posted: 17 Oct 2014 | Published: 17 Oct 2014

Oracle Corporation

Modern Sales in the Cloud
sponsored by Oracle Corporation
EBOOK: Discover how Oracle Sales Cloud enables modern selling with tools that are easy for organizations to deploy and use.
Posted: 17 Oct 2014 | Published: 17 Oct 2014

Oracle Corporation

Create a strong, dynamic customer experience
sponsored by Hewlett-Packard Company
WHITE PAPER: In this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.
Posted: 20 Jan 2014 | Published: 30 Nov 2012

Hewlett-Packard Company

HP's Proactive Customer Support within Social Media Channels
sponsored by Hewlett-Packard Company
WEBCAST: View this webcast to learn how a cloud-based customer engagement service monitors social media traffic in real-time to gain actionable information to strengthen customer relationships.
Posted: 17 Jan 2014 | Premiered: Jan 17, 2014

Hewlett-Packard Company

Microsoft Dynamics CRM For Government
sponsored by ComputerWeekly.com
ANALYST REPORT: Analyst group, Nucleus research assesses the business benefits achieved by government organisations deploying Microsoft Dynamics CRM.
Posted: 01 Oct 2013 | Published: 01 Oct 2013

ComputerWeekly.com

Maximize customer insight to achieve your goals
sponsored by IBM
WHITE PAPER: This white paper explains how enterprise feedback management (EFM) can help your business by centralizing the collection, management, and use of feedback. With EFM, your business can deliver insights to guide planning and improve processes , and combining customer feedback with transactional data can offer insight into your operational systems.
Posted: 06 Dec 2012 | Published: 31 May 2010

IBM

Solution Spotlight: Creating a Strong Customer Experience Management Strategy
sponsored by SearchCRM
EGUIDE: In this e-guide, learn how to resolve communication issues between the IT and contact center departments by creating internal service-level agreements, recognizing that what's right for the organization is the same as what's right for the customer, and more.
Posted: 05 Dec 2012 | Published: 05 Dec 2012

SearchCRM

New CRM Technologies bring sales success to businesses
sponsored by SearchCRM
EGUIDE: In [this expert e-guide], read about how one emergency response software company integrated a CRM platform, resulting in major time-saving efficiencies – most importantly, an improved process that enables the company to sell product licensing. Also read about a lumber executive who recently bought into a successful social CRM.
Posted: 26 Nov 2012 | Published: 26 Nov 2012

SearchCRM

Industry Credentials Insurance
sponsored by Azzurri
WHITE PAPER: These top case studies highlight three UK insurance providers and their networking challenges with enhancing customer experience and increasing customer loyalty through better communication and end-user engagement, and how they found a solution that streamlined contact management and more.
Posted: 02 Oct 2013 | Published: 02 Oct 2013

Azzurri

E-Guide: Harnessing Social Analytics
sponsored by IBM
EGUIDE: In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.
Posted: 21 Dec 2012 | Published: 21 Dec 2012

IBM
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CUSTOMER PROFILES DEFINITION (continued): …  focuses on identifying customer groups based on demographics andattributes such as attitude and psychological profiles. Value-based segmentation, on the otherhand, looks at groups of customers in terms of the revenue they generate and the costs ofestablishing and maintaining relationships with them.Customer segmentation procedures include: deciding what data will be collected and how it willbe gathered; collecting data and integrating data from various sources; developing methods of dataanalysis for segmentation; establishing effective communication among relevant business units (suchas marketing … 

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