Business of Information Technology  >   Business Processes  >   Marketing  >  

Customer Profiles

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Definition continues below.
Customer Profiles Reports
1 - 25 of 62 Matches Previous Page  |  Next Page
Secrets to Bolstering Customer Experience Management Strategies
sponsored by Oracle Corporation
EGUIDE: Access this expert e-guide to learn how a strong analytics program can boost customer loyalty by creating engaging personalized customer experiences for your organization. Read on to discover the critical role contact centers play in customer experience management. Uncover tips for optimizing your contact center.
Posted: 26 Mar 2015 | Published: 26 Mar 2015

Oracle Corporation

Data's Pivotal Role in Improving Customer Experience
sponsored by Oracle Corporation
EGUIDE: Access this expert e-guide to learn how you can improve your customer experience with quality customer data. Uncover 5 ways using data can lead to happier customers. Read on to see how companies like 7-Eleven, Walgreens, and Mazda have used cloud and mobile technology to boost customer loyalty and how this strategy could work for your business.
Posted: 25 Mar 2015 | Published: 25 Mar 2015

Oracle Corporation

Digital Experience on Cloud: Accelerating Speed-to-Market and Reducing Cost
sponsored by IBM
WEBCAST: Watch this exclusive webinar to learn more about how you can accelerate speed-to-market and reduce costs in your organization by using cloud technology. Discover how cloud technology can create exceptional user experiences by enabling easy agent access to customer records.
Posted: 24 Mar 2015 | Premiered: Dec 31, 2014

IBM

Get The Most Out Of Multichannel Marketing Automation Software
sponsored by Teradata
EGUIDE: Learn more about how you can implement a seamless omni-channel communications system using automation to engage your customers across multiple touch points. Read on to get marketing automation software buying considerations
Posted: 20 Mar 2015 | Published: 20 Mar 2015

Teradata

The Business Value of CX: Deliver a Great Customer Experience
sponsored by Oracle Corporation
VIDEO: Watch this exclusive video to hear from Brian Curran, VP of customer experience strategy at Oracle. Listen as he gives an insightful overview of the complexities of customer experience, and learn how you can deliver outstanding experiences that fulfill customer desires, encourage loyalty, and boost revenue.
Posted: 19 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Case Study: Q-See Improves Customer Service in the Cloud
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from chief customer care officer Barry Lieberman of Q-See and learn more about their unique customer service needs and how they were able to solve them using oracle products. Continue on to determine if this product could be right for your business.
Posted: 13 Mar 2015 | Premiered: 13 Mar 2015

Oracle Corporation

HOSTING Empowers Customers with Oracle Service Cloud
sponsored by Oracle Corporation
VIDEO: Access this video to learn more about HOSTING's needs and how they were able to create exceptional customer experiences with up-to-the minute data. Watch now to learn how HOSTING was able to improve upon their customer experiences by gathering data along every touch point with cloud technology.
Posted: 13 Mar 2015 | Premiered: 13 Mar 2015

Oracle Corporation

How Personalized, Compliant Service Boosts Loyalty and Avoids Liability
sponsored by Oracle Corporation
WHITE PAPER: Access this informative white paper to learn more about the complex relationship between compliance and personalization. Get 5 steps to boost loyalty and avoid liability.
Posted: 12 Mar 2015 | Published: 12 Mar 2015

Oracle Corporation

Field Service Management in the Cloud
sponsored by Oracle Corporation
WHITE PAPER: Explore this in-depth white paper to learn why the field service industry has been hesitant to adopt cloud technology. Find out more about the potential benefits associated with switching your on-premises systems to cloud solutions
Posted: 12 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

How Finance Companies Lose Out With Bad Customer Service
sponsored by Oracle Corporation
RESOURCE: In this brief resource you can get a concise overview of state of customer service in the financial services industry with raw facts and figures. Learn about omni-channel service in the financial industry and see how financial services stack up against other industries in customer service capabilities.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

Top 10 Questions to Ask Your Cobrowse Vendor
sponsored by Oracle Corporation
WHITE PAPER: What do you need to know before selecting an online customer service option? Access this helpful white paper ot get 10 questions you should ask your Cobrowse vender to determine whether a web based customer service solution is right for you.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Wow Your Customers With Great Customer Experience in the Cloud
sponsored by Genesys
WHITE PAPER: In this informative white paper learn how you can deliver a "wow factor" to your high value customers to boost customer loyalty and increase sales and revenue. Access now to get 4 tips on how you can deliver the seamless outstanding service your customers crave.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Genesys

The Top 10 Benefits of Cobrowse Technology
sponsored by Oracle Corporation
WHITE PAPER: How can you learn more about the benefits of collaborative customer service tools?Access this informative white paper to get 10 benefits you could gain by employing collaborative customer service software. Read now to find out if this collaborative CRM software could be right for your business.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Why Tech Firms Must Translate Service Into Sales
sponsored by Oracle Corporation
RESOURCE: Customers demand not only great products at great prices but also great service and support--But how can you provide this? Access this concise resource to learn more about why high tech firms aren't translating great service into great sales and what can be done to change this.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Oracle Corporation

Building Brand in Retail With Service Tools
sponsored by Oracle Corporation
RESOURCE: Read now to learn more about how cloud based approach to your customer service could modernize your customer service practices and boost customer loyalty and revenue.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Oracle Corporation

Frost & Sullivan—When CRM Meets the Contact Center
sponsored by Genesys
WHITE PAPER: Access this informative white paper to learn more about the benefits of integrating your CRM 360 degree customer records with your contact center to boost customer satisfaction and loyalty.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Genesys

Lean Data Management is the quickest path to better SAP Master Data
sponsored by Winshuttle, LLC
VIDEO: How can you find a better way to manage the master data in your ERP system?Discover a new strategy for managing master ERP data by accessing this short video. Learn how you can use resource you already have to make changes that are fast, accurate and auditable.
Posted: 06 Mar 2015 | Premiered: 06 Mar 2015

Winshuttle, LLC

Good Service, Happy Customers: Oracle Cloud Customer Service and Support
sponsored by Oracle Corporation
VIDEO: Watch this quick video to learn more about the benefits of using Oracle customer service and support platforms to deliver impeccable customer experiences that drive sales and increase revenue with the ease of cloud technology.
Posted: 04 Mar 2015 | Premiered: 28 Sep 2012

Oracle Corporation

The One that Got Away: How to Identify and Re-Engage Lapsed Customers
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable resource to learn how you can reach out to lapsed customers and shore up your customer loyalty and retention using proven data-driven processes. Read on to learn how retailer Milk&More was able to implement these strategies to win over their lapsed customers.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Silverpop Systems Inc. an IBM Company

Customer Data in Single View: All the Most Up-To-Date Customer Data in One Place
sponsored by IPL
RESOURCE: Access this informative white paper to learn the 6 areas to consider when evaluating the benefits of the single view of a customer, and how to move forward with a case to implement this system in your business.
Posted: 05 Feb 2015 | Published: 31 Dec 2014

IPL

IBM helps TD Bank get social
sponsored by IBM
VIDEO: TD Bank recently implemented IBM Connections to facilitate instant social communication and collaboration between its employees who are spread across North America.
Posted: 22 Jan 2015 | Premiered: 22 Jan 2015

IBM

Create a strong, dynamic customer experience
sponsored by Hewlett-Packard Company
WHITE PAPER: In this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.
Posted: 20 Jan 2014 | Published: 30 Nov 2012

Hewlett-Packard Company

Microsoft Dynamics CRM For Government
sponsored by ComputerWeekly.com
ANALYST REPORT: Analyst group, Nucleus research assesses the business benefits achieved by government organisations deploying Microsoft Dynamics CRM.
Posted: 01 Oct 2013 | Published: 01 Oct 2013

ComputerWeekly.com

Industry Credentials Insurance
sponsored by Azzurri
WHITE PAPER: These top case studies highlight three UK insurance providers and their networking challenges with enhancing customer experience and increasing customer loyalty through better communication and end-user engagement, and how they found a solution that streamlined contact management and more.
Posted: 02 Oct 2013 | Published: 02 Oct 2013

Azzurri

E-Guide: Harnessing Social Analytics
sponsored by IBM
EGUIDE: In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.
Posted: 21 Dec 2012 | Published: 21 Dec 2012

IBM
1 - 25 of 62 Matches Previous Page    1 2 3    Next Page
 
CUSTOMER PROFILES DEFINITION (continued): …  focuses on identifying customer groups based on demographics andattributes such as attitude and psychological profiles. Value-based segmentation, on the otherhand, looks at groups of customers in terms of the revenue they generate and the costs ofestablishing and maintaining relationships with them.Customer segmentation procedures include: deciding what data will be collected and how it willbe gathered; collecting data and integrating data from various sources; developing methods of dataanalysis for segmentation; establishing effective communication among relevant business units (suchas marketing … 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2015, TechTarget | Read our Privacy Statement