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Customer Profiles

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ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Definition continues below.
Customer Profiles Reports
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Improving the Customer Experience: Why Integration is Key
sponsored by Microsoft
EGUIDE: This e-guide will provide best practices and tactics to take to help overcome these integration challenges. Discover how to overcome challenges like limiting customer data silos and the transition to multichannel integration by accessing this resource now.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


Dell: Refocusing Sales Team by Providing more Accurate and Timely Information
sponsored by Dell, Inc. and Intel®
VIDEO: Discover what solution enabled Dell to bring together multiple data sources and simplify its KPIs to better drive daily decision making and free up sales people for more customer-centric interactions. Access this brief video to hear directly from the decision makers at Dell and learn just what impact this solution had on their sales team.
Posted: 01 Oct 2015 | Premiered: 01 Oct 2015

Dell, Inc. and Intel®

6 Steps to Deliver a Complete Service Experience
sponsored by
WHITE PAPER: This white paper highlights 6 steps in delivering a complete customer service experience, and will equip your agents with the tools and intelligence they need to deliver excellent service.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

The City of Elgin: A public sector ROI story
sponsored by
CASE STUDY: The best way to deliver industry-leading customer service is to start with the world's #1 customer service solution. Building on the Salesforce1 Platform affords the type of flexibility that the public sector needs, while also providing an enterprise-grade solution that promotes interdepartmental sharing and greater efficiency and agility.
Posted: 16 Jul 2015 | Published: 31 Mar 2015

Give digital a business focus
sponsored by Hewlett-Packard Limited
WHITE PAPER: Businesses need a way to consolidate this data to unify communications and deliver a seamless experience across multiple channels.For many organizations, the solution lies in outsourcing. Discover if outsourcing is right to manage your multichannel communications data in this informative white paper.
Posted: 21 Apr 2015 | Published: 31 Mar 2014

Hewlett-Packard Limited

How Personalized, Compliant Service Boosts Loyalty and Avoids Liability
sponsored by Oracle Corporation
WHITE PAPER: Access this informative white paper to learn more about the complex relationship between compliance and personalization. Get 5 steps to boost loyalty and avoid liability.
Posted: 12 Mar 2015 | Published: 12 Mar 2015

Oracle Corporation

Field Service Management in the Cloud
sponsored by Oracle Corporation
WHITE PAPER: Explore this in-depth white paper to learn why the field service industry has been hesitant to adopt cloud technology. Find out more about the potential benefits associated with switching your on-premises systems to cloud solutions
Posted: 12 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Top 10 Questions to Ask Your Cobrowse Vendor
sponsored by Oracle Corporation
WHITE PAPER: What do you need to know before selecting an online customer service option? Access this helpful white paper ot get 10 questions you should ask your Cobrowse vender to determine whether a web based customer service solution is right for you.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

The Top 10 Benefits of Cobrowse Technology
sponsored by Oracle Corporation
WHITE PAPER: How can you learn more about the benefits of collaborative customer service tools?Access this informative white paper to get 10 benefits you could gain by employing collaborative customer service software. Read now to find out if this collaborative CRM software could be right for your business.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Sell More, Pay Less: The Benefits of Real-Time Sales Analytics
sponsored by Oracle Corporation
ASSESSMENT TOOL: This resource discusses how you can get access to mobile-friendly, real-time analytics and recommendations that can help your reps close more sales faster
Posted: 17 Oct 2014 | Published: 17 Oct 2014

Oracle Corporation

Create a strong, dynamic customer experience
sponsored by Hewlett-Packard Company
WHITE PAPER: In this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.
Posted: 20 Jan 2014 | Published: 30 Nov 2012

Hewlett-Packard Company

Microsoft Dynamics CRM For Government
sponsored by
ANALYST REPORT: Analyst group, Nucleus research assesses the business benefits achieved by government organisations deploying Microsoft Dynamics CRM.
Posted: 01 Oct 2013 | Published: 01 Oct 2013

Solution Spotlight: Creating a Strong Customer Experience Management Strategy
sponsored by SearchCRM
EGUIDE: In this e-guide, learn how to resolve communication issues between the IT and contact center departments by creating internal service-level agreements, recognizing that what's right for the organization is the same as what's right for the customer, and more.
Posted: 05 Dec 2012 | Published: 05 Dec 2012


New CRM Technologies bring sales success to businesses
sponsored by SearchCRM
EGUIDE: In [this expert e-guide], read about how one emergency response software company integrated a CRM platform, resulting in major time-saving efficiencies – most importantly, an improved process that enables the company to sell product licensing. Also read about a lumber executive who recently bought into a successful social CRM.
Posted: 26 Nov 2012 | Published: 26 Nov 2012


Evaluating Netsuit Suitecommerce
sponsored by
ANALYST REPORT: NetSuite recently announced SuiteCommerce, a unified platform that enables businesses to centrally manage all aspects of their e-commerce and optimize interactions regardless of device or location, Nucleus Research reports.
Posted: 26 Jul 2012 | Published: 05 Jun 2012

Industry Credentials Insurance
sponsored by Azzurri
WHITE PAPER: These top case studies highlight three UK insurance providers and their networking challenges with enhancing customer experience and increasing customer loyalty through better communication and end-user engagement, and how they found a solution that streamlined contact management and more.
Posted: 02 Oct 2013 | Published: 02 Oct 2013


E-Guide: Harnessing Social Analytics
sponsored by IBM
EGUIDE: In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.
Posted: 21 Dec 2012 | Published: 21 Dec 2012


Presentation Transcript: Eliminate Information Silos and Drive Customer Spend
sponsored by Infor
PRESENTATION TRANSCRIPT: The need for top-notch CRM tools that enhance sales strategies has never been more vital. Leveraging traditional technologies can offer impressive benefits, but savvy businesses are taking it one step further. In this transcript, learn about a technology that integrates CRM with ERP to empower sales and drive your business forward.
Posted: 26 Nov 2012 | Published: 26 Nov 2012


CallPro CRM e-marketing features
sponsored by CallPro CRM
WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
Posted: 27 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

Why CRM Implementations Fail….And What To Do About It
sponsored by Scribe Software Corporation
WHITE PAPER: Companies are scrambling to implement CRM systems, but they might not be getting what they bargained for if they're not careful. Up to 80% are reporting they're not getting what they were promised. Read this paper and learn how to avoid pitfalls, develop a strategy for your CRM system, and much more.
Posted: 20 Aug 2012 | Published: 01 Mar 2011

Scribe Software Corporation

E-Guide: Implementing a CRM Strategy to improve the customer experience
sponsored by SAP America, Inc.
EGUIDE: This expert e-guide highlights the need for a unified customer information hub to improve the quality, consistency and availability of customer data by detailing how one cement manufacturer implemented a successful customer experience initiative. Gain insight into the findings of a recent survey of top CRM challenges faced by today's businesses.
Posted: 12 Jun 2012 | Published: 12 Jun 2012

SAP America, Inc.

Cincinnati Zoo improves customer experience and enhances performance
sponsored by IBM
WHITE PAPER: Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more.
Posted: 24 Jan 2012 | Published: 24 Jan 2012


A Proven Roadmap to Business Agility by Industry
sponsored by IBM
EBOOK: This ebook discusses 23+ stories about how you can use BPM, decision management, SOA and application infrastructure including virtualization and cloud to achieve business agility.
Posted: 01 Jan 2012 | Published: 07 Oct 2011


Making Support Social: Turning Customer Engagement Into Customer Success
sponsored by Consona Corporation
WHITE PAPER: Social media is fundamentally changing how businesses and their customers interact. In this paper, learn of some of the broad trends in social media, and then provide specific guidance on how to use social media to deliver support better, faster and cheaper.
Posted: 17 Jun 2011 | Published: 01 May 2010

Consona Corporation

Cross-Channel Commerce: A Consumer Research Study
sponsored by Oracle Corporation
WHITE PAPER: The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation
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CUSTOMER PROFILES DEFINITION (continued): …  focuses on identifying customer groups based on demographics andattributes such as attitude and psychological profiles. Value-based segmentation, on the otherhand, looks at groups of customers in terms of the revenue they generate and the costs ofestablishing and maintaining relationships with them.Customer segmentation procedures include: deciding what data will be collected and how it willbe gathered; collecting data and integrating data from various sources; developing methods of dataanalysis for segmentation; establishing effective communication among relevant business units (suchas marketing … 

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