Business of Information Technology  >   Business Processes  >   Marketing  >  

Customer Profiles

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Definition continues below.
Customer Profiles Reports
1 - 25 of 59 Matches Previous Page  |  Next Page
Why a “textbook” approach to content marketing doesn’t work in Germany, and what to do about it
sponsored by NetPress
WHITE PAPER: Simply replicating a US or UK-oriented content marketing strategy in Germany, even in the local language, is extremely unlikely to succeed. Learn about the essentials to targeting the German audience and key difference between the largest Eurpoean market and the US and UK markets.
Posted: 21 Jun 2016 | Published: 21 Jun 2016

NetPress

How to Achieve a Unified View of Your Customers
sponsored by Trillium Software
WHITE PAPER: Considering a master data management (MDM) project to achieve a unified view of your customers but worried about cost, complexity and timing? Explore an alternative approach – focused on CRM technology – to see if it can work for your organization.
Posted: 10 Jun 2016 | Published: 10 Jun 2016

Trillium Software

Why Cloud-based CRM Systems Make Sense
sponsored by Microsoft
EGUIDE: One of the last bastions for cloud computing adoption is enterprise-level CRM, primarily because the systems involve so much customer data. Why? Examine the advantages of deploying CRM systems in the cloud, and learn the boons of utilizing cloud alongside newly available technologies like Hadoop for high-volume data processing.
Posted: 08 Jun 2016 | Published: 02 Jun 2016

Microsoft

Executive Report: Preferences of Today's Connected Consumers
sponsored by IBM
WHITE PAPER: With so many digital channels available for consumers to use, how can retailers provide seamless experiences across every touch point for each individual customer? This report reveals the expectations and preferences of today's hyper-connected customers. Explore crucial recommendations on how to enhance experiences with customer data.
Posted: 31 May 2016 | Published: 31 May 2015

IBM

Data Quality Challenges Hindering Your CRM Initiatives
sponsored by Trillium Software
WHITE PAPER: This white paper explores the top data challenges of CRM. Discover ideas on how you can address poor data quality to help ensure the success of your CRM initiatives.
Posted: 26 Apr 2016 | Published: 31 Dec 2015

Trillium Software

Navigating The Data Quality Challenges of CRM
sponsored by Trillium Software
WHITE PAPER: This white paper examines why data quality is essential to effective CRM initiatives and provides ideas on how you can achieve customer data integrity.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Trillium Software

Sales Wave Analytics: Pull Actionable Insights from Sales Cloud Data
sponsored by Salesforce.com
WHITE PAPER: In this white paper, explore how cloud-based analytics can allow your whole sales team—managers, representatives, and operations—to delve deep into sales data to make smarter decisions, close more deals, edge out competitors.
Posted: 18 Mar 2016 | Published: 18 Mar 2016

Salesforce.com

Enhance Your 360-Degree View of the Customer
sponsored by IBM
WHITE PAPER: In this white paper you will learn how to use big data to build an integrated, more personalized approach to marketing, business strategies, customer service and more.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

IBM

CSO Insights Webcast: Raising the Bar on Sales Attainment
sponsored by Microsoft
WEBCAST: In this webcast, Barry Trailer, co-founder of CSO Insights, discusses the role of relationships in the new world of today's buyer, and how these relations impact the ability of sellers to reach their goals.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com

Successful Customer Experience Management Strategy in a Social World
sponsored by Microsoft
EGUIDE: In this e-guide readers will find best practices for a successful CEM strategy which includes social interactions as well as insight into why social CRM is a business imperative that must be addressed.
Posted: 26 May 2015 | Published: 26 May 2015

Microsoft

Frost & Sullivan—When CRM Meets the Contact Center
sponsored by Genesys
WHITE PAPER: Access this informative white paper to learn more about the benefits of integrating your CRM 360 degree customer records with your contact center to boost customer satisfaction and loyalty.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Genesys

Microsoft Dynamics CRM For Government
sponsored by ComputerWeekly.com
ANALYST REPORT: Analyst group, Nucleus research assesses the business benefits achieved by government organisations deploying Microsoft Dynamics CRM.
Posted: 01 Oct 2013 | Published: 01 Oct 2013

ComputerWeekly.com

Solution Spotlight: Creating a Strong Customer Experience Management Strategy
sponsored by SearchCRM
EGUIDE: In this e-guide, learn how to resolve communication issues between the IT and contact center departments by creating internal service-level agreements, recognizing that what's right for the organization is the same as what's right for the customer, and more.
Posted: 05 Dec 2012 | Published: 05 Dec 2012

SearchCRM

New CRM Technologies bring sales success to businesses
sponsored by SearchCRM
EGUIDE: In [this expert e-guide], read about how one emergency response software company integrated a CRM platform, resulting in major time-saving efficiencies – most importantly, an improved process that enables the company to sell product licensing. Also read about a lumber executive who recently bought into a successful social CRM.
Posted: 26 Nov 2012 | Published: 26 Nov 2012

SearchCRM

Customer experience strategy hinges on insight from analytics
sponsored by [24]7 Customer, Inc.
EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
Posted: 28 Jun 2016 | Published: 24 Jun 2016

[24]7 Customer, Inc.

Driving multichannel engagement with the voice of the customer
sponsored by Oracle Corporation
EGUIDE: In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
Posted: 23 Feb 2016 | Published: 16 Feb 2016

Oracle Corporation

The Struggle to Make Multichannel Singular
sponsored by SearchCRM
EBOOK: This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

SearchCRM

Strategies for Data-Driven Marketing
sponsored by Microsoft
EGUIDE: In this e-guide, experts help marketers determine which technologies and practices will allow them to derive action and insight from a vast amount of data. Access now and learn how to keep up with today's marketing disruptors.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

Improving the Customer Experience: Why Integration is Key
sponsored by Microsoft
EGUIDE: This e-guide will provide best practices and tactics to take to help overcome these integration challenges. Discover how to overcome challenges like limiting customer data silos and the transition to multichannel integration by accessing this resource now.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

4 Ways to Improve Your Mobile and Social CRM
sponsored by SearchCRM
EBOOK: This expert e-book outlines the leading challenges in delivering great customer experiences via mobile and social channels. Discover how to achieve your mobile and social CRM goals with a four-point business strategy.
Posted: 28 May 2015 | Published: 28 May 2015

SearchCRM

Sell More, Pay Less: The Benefits of Real-Time Sales Analytics
sponsored by Oracle Corporation
ASSESSMENT TOOL: Access this ROI calculator to determine the return on investment you can expect to see when choosing a cloud option that can help your sales reps close more sales, faster.
Posted: 17 Oct 2014 | Published: 17 Oct 2014

Oracle Corporation

Create a strong, dynamic customer experience
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.
Posted: 20 Jan 2014 | Published: 30 Nov 2012

Hewlett Packard Enterprise

Industry Credentials Insurance
sponsored by Azzurri
WHITE PAPER: These top case studies highlight three UK insurance providers and their networking challenges with enhancing customer experience and increasing customer loyalty through better communication and end-user engagement, and how they found a solution that streamlined contact management and more.
Posted: 02 Oct 2013 | Published: 02 Oct 2013

Azzurri

E-Guide: Harnessing Social Analytics
sponsored by IBM
EGUIDE: In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.
Posted: 21 Dec 2012 | Published: 21 Dec 2012

IBM
1 - 25 of 59 Matches Previous Page    1 2 3    Next Page
 
CUSTOMER PROFILES DEFINITION (continued): …  focuses on identifying customer groups based on demographics andattributes such as attitude and psychological profiles. Value-based segmentation, on the otherhand, looks at groups of customers in terms of the revenue they generate and the costs ofestablishing and maintaining relationships with them.Customer segmentation procedures include: deciding what data will be collected and how it willbe gathered; collecting data and integrating data from various sources; developing methods of dataanalysis for segmentation; establishing effective communication among relevant business units (suchas marketing … 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2016, TechTarget | Read our Privacy Statement