Business of Information Technology  >   Business Processes  >   Marketing  >  

Customer Profiles

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Definition continues below.
Customer ProfilesReports
1 - 25 of 43 Matches Previous Page  | Next Page
Great Customer Service Takes off at WestJet
sponsored by IBM
VIDEO: Learn why WestJet turned to IBM Security Identity and Access Management to gain a better understanding of its guests.
Posted: 09 Oct 2014 | Premiered: 24 Oct 2013

IBM

Aberdeen Knowledge Brief: No App Stands Alone: Augmenting CPQ with Key Technology Enablers
sponsored by Oracle Corporation
WHITE PAPER: In this Aberdeen research report, learn more about configure/price/quote (CPQ) technologies and how they remove speed bumps from the enterprise selling journey. Discover how CPQ adds a crucial layer of automation, time savings, collaboration, and visibility that allow the best sellers to use their time and capabilities most effectively.
Posted: 03 Sep 2014 | Published: 31 May 2014

Oracle Corporation

Create a strong, dynamic customer experience
sponsored by Hewlett-Packard Company
WHITE PAPER: In this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.
Posted: 20 Jan 2014 | Published: 30 Nov 2012

Hewlett-Packard Company

Microsoft Dynamics CRM For Government
sponsored by ComputerWeekly.com
ANALYST REPORT: Analyst group, Nucleus research assesses the business benefits achieved by government organisations deploying Microsoft Dynamics CRM.
Posted: 01 Oct 2013 | Published: 01 Oct 2013

ComputerWeekly.com

Reinventing the Customer Service Experience to Capture Loyalty
sponsored by Five9
WHITE PAPER: In today's fast paced environment, customer interaction is at a high level of importance - it can make or break the reputation of your business. Consult this informative white paper to learn more about how you can deliver proactive customer service at the right time and other best practices.
Posted: 15 Aug 2013 | Published: 28 Jan 2013

Five9

New CRM Technologies bring sales success to businesses
sponsored by SearchCRM
EGUIDE: In [this expert e-guide], read about how one emergency response software company integrated a CRM platform, resulting in major time-saving efficiencies – most importantly, an improved process that enables the company to sell product licensing. Also read about a lumber executive who recently bought into a successful social CRM.
Posted: 26 Nov 2012 | Published: 26 Nov 2012

SearchCRM

Evaluating Netsuit Suitecommerce
sponsored by ComputerWeekly.com
ANALYST REPORT: NetSuite recently announced SuiteCommerce, a unified platform that enables businesses to centrally manage all aspects of their e-commerce and optimize interactions regardless of device or location, Nucleus Research reports.
Posted: 26 Jul 2012 | Published: 05 Jun 2012

ComputerWeekly.com

Industry Credentials Insurance
sponsored by Azzurri
WHITE PAPER: These top case studies highlight three UK insurance providers and their networking challenges with enhancing customer experience and increasing customer loyalty through better communication and end-user engagement, and how they found a solution that streamlined contact management and more.
Posted: 02 Oct 2013 | Published: 02 Oct 2013

Azzurri

E-Guide: Harnessing Social Analytics
sponsored by IBM
EGUIDE: In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.
Posted: 21 Dec 2012 | Published: 21 Dec 2012

IBM

Solution Spotlight: Creating a Strong Customer Experience Management Strategy
sponsored by IBM and Crossview
EGUIDE: In this e-guide, learn how to resolve communication issues between the IT and contact center departments by creating internal service-level agreements, recognizing that what's right for the organization is the same as what's right for the customer, and more.
Posted: 05 Dec 2012 | Published: 05 Dec 2012

IBM and Crossview

Presentation Transcript: Eliminate Information Silos and Drive Customer Spend
sponsored by Infor
PRESENTATION TRANSCRIPT: The need for top-notch CRM tools that enhance sales strategies has never been more vital. Leveraging traditional technologies can offer impressive benefits, but savvy businesses are taking it one step further. In this transcript, learn about a technology that integrates CRM with ERP to empower sales and drive your business forward.
Posted: 26 Nov 2012 | Published: 26 Nov 2012

Infor

CallPro CRM e-marketing features
sponsored by CallPro CRM
WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
Posted: 27 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

Why CRM Implementations Fail….And What To Do About It
sponsored by Scribe Software Corporation
WHITE PAPER: Companies are scrambling to implement CRM systems, but they might not be getting what they bargained for if they're not careful. Up to 80% are reporting they're not getting what they were promised. Read this paper and learn how to avoid pitfalls, develop a strategy for your CRM system, and much more.
Posted: 20 Aug 2012 | Published: 01 Mar 2011

Scribe Software Corporation

E-Guide: Implementing a CRM Strategy to improve the customer experience
sponsored by SAP America, Inc.
EGUIDE: This expert e-guide highlights the need for a unified customer information hub to improve the quality, consistency and availability of customer data by detailing how one cement manufacturer implemented a successful customer experience initiative. Gain insight into the findings of a recent survey of top CRM challenges faced by today's businesses.
Posted: 12 Jun 2012 | Published: 12 Jun 2012

SAP America, Inc.

Cincinnati Zoo improves customer experience and enhances performance
sponsored by IBM
WHITE PAPER: Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more.
Posted: 24 Jan 2012 | Published: 24 Jan 2012

IBM

A Proven Roadmap to Business Agility by Industry
sponsored by IBM
EBOOK: This ebook discusses 23+ stories about how you can use BPM, decision management, SOA and application infrastructure including virtualization and cloud to achieve business agility.
Posted: 01 Jan 2012 | Published: 07 Oct 2011

IBM

Making Support Social: Turning Customer Engagement Into Customer Success
sponsored by Consona Corporation
WHITE PAPER: Social media is fundamentally changing how businesses and their customers interact. In this paper, learn of some of the broad trends in social media, and then provide specific guidance on how to use social media to deliver support better, faster and cheaper.
Posted: 17 Jun 2011 | Published: 01 May 2010

Consona Corporation

Cross-Channel Commerce: A Consumer Research Study
sponsored by Oracle Corporation
WHITE PAPER: The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation

IBM Smart Analytics System Demo
sponsored by IBM
PRODUCT DEMO: This demo helps customers learn about IBM Smart Analytics System product offerings and benefits. 
Posted: 17 Mar 2011 | Premiered: 17 Mar 2011

IBM

Bell Rings in Improved Customer Address Information
sponsored by DataFlux Corporation
CASE STUDY: Canada's largest communications company used Modern Analytics and DataFlux technology to de-duplicate records and gain an accurate view of domestic dwellings.
Posted: 28 Feb 2011 | Published: 28 Feb 2011

DataFlux Corporation

Exceptional Experiences: The key to customer engagement
sponsored by IBM
BROCHURE: Frustrated customers, lower satisfaction, declining loyalty and plummeting sales are potential consequences of a poor online experience. Looking ahead, both analysts and industry leaders agree that an exceptional experience will be the key to dazzling, acquiring and retaining customers.
Posted: 15 Dec 2010 | Published: 14 Dec 2010

IBM

Business-strength Geocoding: Ten requirements for more cost-efficient and effective business decisions
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.
Posted: 22 Sep 2010 | Published: 22 Sep 2010

Pitney Bowes Business Insight

Customer Communication Management
sponsored by Pitney Bowes Business Insight
WEBCAST: CCM helps businesses transform routine business documents into communications that truly enhance the customer experience. CCM is an integrated end-to-end solution that enables companies to create, manage and deliver effective multichannel communications all while reducing the cost of communicating with and providing superior service to customers.
Posted: 06 Jul 2010 | Premiered: Jul 6, 2010

Pitney Bowes Business Insight

JN Data Improves End-User Services through More Effective Web Application Management
sponsored by CA Technologies.
CASE STUDY: Read this paper to learn how using the CA Technologies Wily Application Performance Management (APM) solution consisting of CA Technologies Wily Introscope® and CA Technologies Wily Customer Experience Manager™, JN Data better manages Web applications through faster diagnosis of problem root causes in its customers’ heterogeneous environments.
Posted: 05 Mar 2010 | Published: 19 Feb 2009

CA Technologies.

The End User Experience: The Working End User
sponsored by Intel Technology Provider
PRESENTATION TRANSCRIPT: This presentation transcript will discuss the End User. Ultimately, all of us are trying to look after are our end users. It does not matter whether we are the supplier or the customer that is receiving goods. We are all end users in this world, and what we are trying to do is to look at the end user and actually think about how they work today.
Posted: 08 Dec 2009 | Published: 07 Dec 2009

Intel Technology Provider
1 - 25 of 43 Matches Previous Page    1 2    Next Page
 
CUSTOMER PROFILES DEFINITION (continued): …  focuses on identifying customer groups based on demographics andattributes such as attitude and psychological profiles. Value-based segmentation, on the otherhand, looks at groups of customers in terms of the revenue they generate and the costs ofestablishing and maintaining relationships with them.Customer segmentation procedures include: deciding what data will be collected and how it willbe gathered; collecting data and integrating data from various sources; developing methods of dataanalysis for segmentation; establishing effective communication among relevant business units (suchas marketing … 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement