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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Intelligent Copy Data Management
sponsored by Catalogic Software
WHITE PAPER: This white paper presents a solution to the challenge of managing copy data.
Posted: 24 Mar 2015 | Published: 24 Mar 2015

Catalogic Software

Magic Quadrant for Data Quality Tools
sponsored by Information Builders
RESOURCE: According to Gardner, by 2017 33% of Fortune 100 companies will experience an information crisis due to their inability to effectively govern and trust their enterprise information—Will you let this happen to your business?Find out how you can effectively manage your data to ensure quality analytic results with this Magic Quadrant report.
Posted: 24 Mar 2015 | Published: 26 Nov 2014

Information Builders

Hadoop cluster implementations take IT teams into uncharted waters
sponsored by Rackspace
EGUIDE: In this e-guide, explore key challenges of Hadoop implementation, and gain valuable tips on how to make it a less daunting task. In 3 distinct sections learn the challenges of cluster implementation and get tips and best practices for how to successfully accomplish your goals.
Posted: 23 Mar 2015 | Published: 23 Mar 2015

Rackspace

Varied NoSQL technologies need careful weighing and sorting
sponsored by IBM
EGUIDE: In this e-guide, explore which features work best for specific applications.
Posted: 20 Mar 2015 | Published: 20 Mar 2015

IBM

NoSQL Databases Best Practices
sponsored by IBM
EGUIDE: In this e-guide, learn how unstructured data types are better managed by NoSQL. Additionally, discover the various features of NoSQL software, and explore which works best for specific applications.
Posted: 20 Mar 2015 | Published: 20 Mar 2015

IBM

When does a NoSQL DB trump a traditional database?
sponsored by IBM
WHITE PAPER: Does your organization need a NoSQL database or a relational database? This e-guide reveals which is better for managing unstructured data.
Posted: 19 Mar 2015 | Published: 19 Mar 2015

IBM

Database as a Service: On-Premises or in the Cloud?
sponsored by Oracle Corporation
VIRTUAL ENVIRONMENT: This webcast describes the benefits of database as a service and how it could improve your database management.
Posted: 17 Mar 2015 | Premiered: 31 Dec 2014

Oracle Corporation

TIBCO Connectors Data Sheet: Integrate applications, databases, and other technologies
sponsored by TIBCO Software Inc.
WHITE PAPER: Read this data sheet to learn about a wide selection of adapters, plug-ins, and connectors that help IT organizations integrate on-premise applications, databases, and other technologies with SaaS and mobile environments.
Posted: 17 Mar 2015 | Published: 17 Mar 2015

TIBCO Software Inc.

Data protection for big data environments
sponsored by IBM
WHITE PAPER: Access this exclusive interview to learn how you can design real-time, business-driven data protection policies across your enterprise. Read on to gain more insight into big data analytics and security in six distinct sections.
Posted: 12 Mar 2015 | Published: 31 Mar 2014

IBM

Database Vulnerability Assessment Tool: Determine the Efficacy of Your Database Protection System
sponsored by IBM
ASSESSMENT TOOL: Access this vulnerability assessment evaluation package which provides you with a simple tool that you can download for free, set up easily, and use to explore the benefits of database vulnerability assessment without the overhead of an enterprise deployment.
Posted: 12 Mar 2015 | Published: 12 Mar 2015

IBM

Top Three Myths about Big Data Security
sponsored by IBM
WHITE PAPER: In this informative white paper get the top 3 myths about big data security that are preventing companies effectively securing their big data. Read on to learn how you can implement an effective big data security system to protect your valuable customer data.
Posted: 11 Mar 2015 | Published: 31 Oct 2012

IBM

The fast, flexible approach to optimize and automate your SAP data operations
sponsored by Winshuttle, LLC
VIDEO: Access this concise video to learn how you can decrease risk, errors and delays in your data entry and processing by shoring up your data quality. Discover how lean data management can streamline collection validation and movement of your data by building upon existing investments.
Posted: 05 Mar 2015 | Premiered: 05 Mar 2015

Winshuttle, LLC

Moving Beyond Simple Data Cleansing: Full Contact Data Quality
sponsored by Melissa Data Corp
WEBCAST: Access this in-depth webinar to hear from Joseph Verido data quality analyst at Melissa Data. Learn more about the concept of data accuracy and how it fits into the data quality hierarchy. Read now to learn the benefits of maximizing your data quality to achieve actionable insights and get the most out of your data.
Posted: 05 Mar 2015 | Premiered: Jan 17, 2015

Melissa Data Corp

Data Governance - an Essential Deliverable for Information Driven Companies
sponsored by Winshuttle, LLC
WHITE PAPER: Access this informative white paper to learn how you can reduce cycle times, improve transactional readiness, produce more trustworthy analytics, achieve greater business agility and generally better your operations with improve data governance and data stewardship.
Posted: 27 Feb 2015 | Published: 27 Feb 2015

Winshuttle, LLC

Data Access Governance Infographic
sponsored by RSA
RESOURCE: Did you know that 76% of organizations find it challenging to control access to sensitive data? Access this brief infographic to gain a better understanding of common data governance challenges and the dire consequences if they are not addressed.
Posted: 24 Feb 2015 | Published: 24 Feb 2015

RSA

Sales & marketing Analytics: Stop Wasting Time, Start Making Discoveries
sponsored by Progress
VIDEO: Access this video to learn about one platform which promises to help you consolidate your data so that you can analyze track and present data effectively.
Posted: 23 Feb 2015 | Premiered: 29 Jul 2014

Progress

So Much Data, So Little Time: Easy, Your Data Consolidation Solution
sponsored by Progress
VIDEO: Manually tracking down data in its various formats: excel, databases, the cloud, can be time consuming and complicated. Learn how to consolidate your data and increase data quality with ease.
Posted: 23 Feb 2015 | Premiered: 15 Jan 2015

Progress

Exclusive Webcast: How Database Archiving is the Key to IT Cost Savings
sponsored by Hewlett-Packard Limited
VIDEO: Watch this informative video to hear from research director Garth Landers of Gartner and VP of HP Autonomy Brian Weiss and discover best practices for application retirement, application optimization, and information governance through structured data archiving.
Posted: 18 Feb 2015 | Premiered: 31 Dec 2013

Hewlett-Packard Limited

Improving Database Performance with Dell Fluid Cache for SAN
sponsored by Dell and Microsoft
RESOURCE: Using caching software can speed up applications to handle more transactions and deliver a better end user experience.Access this test report to see the performance of two configurations compared side by side. Find out which can deliver greater data acceleration for your database workloads, so your applications can handle more transactions.
Posted: 16 Feb 2015 | Published: 30 Sep 2014

Dell and Microsoft

Oracle's Refresh and Save Program
sponsored by Oracle Corporation UK Ltd
VIDEO: Access this concise video to learn about Oracle's new program. With Oracle's refresh and save program you can replace your aging hardware, and seamlessly migrate your existing workloads onto the world's best and fastest new servers with minimal risk, cost finance, and no upfront payment.
Posted: 16 Feb 2015 | Premiered: 09 Dec 2014

Oracle Corporation UK Ltd

Analytic Platform Survival Guide: Easy Ways to Maximize your Analytic Performance
sponsored by IBM
WHITE PAPER: In this valuable buyer's guide, gain access to an exclusive study that compares the performance, functionality and features of many popular business analytics systems.
Posted: 09 Feb 2015 | Published: 31 Dec 2014

IBM

Next generation of PowerEdge accelerates ERP, CRM, and database workloads
sponsored by Dell, Inc.
VIDEO: Watch this video to discover the innovations that accelerate your ERP, CRM or database workloads.
Posted: 06 Feb 2015 | Premiered: 07 Sep 2014

Dell, Inc.

Big Data and The Cloud: How You Can Deploy Apache Spark Quickly and Easily
sponsored by Rackspace
VIDEO: Access this informative video to hear about a new cloud-based analytics option from expert John Engates. Watch now to learn how you run Hadoop and Spark workloads quickly and easily with one cloud-based system.
Posted: 06 Feb 2015 | Premiered: 29 Oct 2014

Rackspace

Trial Download: InfoSphere Guardium Vulnerability Evaluation Edition
sponsored by IBM
SOFTWARE DEMO: This resource provides a free trial of a leading vulnerability assessment platform that you can set up easily and use to explore the benefits of database vulnerability assessment without the overhead of an enterprise deployment.
Posted: 02 Feb 2015 | Premiered: 02 Feb 2015

IBM

Roundtable Q&A with Forrester Research, Inc. and IBM
sponsored by IBM
VIDEO: Access this informative round table discussion to hear from security experts from Forrester and IBM about the top challenges and trends in data security. Learn how you can step up your security game to ensure your data is protected.
Posted: 12 Mar 2015 | Premiered: 12 Mar 2015

IBM
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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