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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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SQL Server 2014 – Big Benefits for Analytics: Part 2
sponsored by Insight
WEBCAST: View now to see how experts Aaron Goldberg and Joe Benik believe the new features of SQL Server 2014 can bring important advances to the world of business analytics.
Posted: 23 Jan 2015 | Premiered: Dec 19, 2014

Insight

Podcast: SQL Server 2014 – Big Benefits for Analytics: Part 2
sponsored by Insight
PODCAST: Listen now to hear how experts Aaron Goldberg and Joe Benik believe the new features of SQL Server 2014 can bring important advances to the world of business analytics.
Posted: 23 Jan 2015 | Premiered: Dec 19, 2014

Insight

Big Data, Bigger Savings: One Company's Data Management Success
sponsored by Hortonworks
CASE STUDY: Read now to discover how Western Digital was able to lower costs and improve customer satisfaction with the help of one commonly used data management platform.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Hortonworks

Big Data, Big Sales: Effective Data Management for Retailers
sponsored by Hortonworks
WHITE PAPER: Read this whitepaper to discover how retail businesses effectively store, manage, and analyze their data.
Posted: 22 Jan 2015 | Published: 30 Sep 2014

Hortonworks

Putting the Data Lake to Work - A Guide to Best Practices
sponsored by Hortonworks
WHITE PAPER: Learn more about the concept of data lakes, and the next generation of data systems built to master new big data challenges to help you understand the best practices for amplifying existing investments and creating new business value.
Posted: 22 Jan 2015 | Published: 30 Apr 2014

Hortonworks

Telcos and Cable Companies Use Hortonworks for Service, Security and Sales
sponsored by Hortonworks
WHITE PAPER: Read more to find out about how one platform boasts easy data storage and processing for telecommunications and cable companies at a price to meet their budgets.
Posted: 22 Jan 2015 | Published: 31 Aug 2014

Hortonworks

Rise of the Data-First Enterprise
sponsored by Hortonworks
WHITE PAPER: Discover how to manage data like the pros with this informative white paper.
Posted: 22 Jan 2015 | Published: 31 Dec 2014

Hortonworks

Hadoop Accelerates Earnings Growth in Banking and Insurance
sponsored by Hortonworks
WHITE PAPER: Explore this white paper to find out more about how one platform can increase data processing speeds with ease for many common types of financial data.
Posted: 22 Jan 2015 | Published: 31 Aug 2014

Hortonworks

SQL Server 2014 – Big Benefits for Analytics: Part 2
sponsored by Insight
TRANSCRIPT: Read now to see how experts Aaron Goldberg and Joe Benik believe the new features of SQL Server 2014 can bring important advances to the world of business analytics.
Posted: 21 Jan 2015 | Published: 21 Jan 2015

Insight

IBM Cloudant: The Do-More NoSQL Data Layer
sponsored by IBM
WHITE PAPER: Access this resource to learn about a fully managed database-as-a-service approach that enables applications and their developers to be more agile. You'll learn how this approach provides a NoSQL data layer, delivered as a fully managed service, liberating developers from the cost, complexity, and risk of do-it-yourself data later solutions.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

IBM

Podcast: SQL Server 2014 – Big Benefits for Analytics: Part 1
sponsored by Insight
PODCAST: Uncover the key features of the most recent version of SQL Server, including high availability, improved security and new features for business analytics.
Posted: 06 Jan 2015 | Premiered: Dec 19, 2014

Insight

SQL Server 2014 – Big Benefits for Analytics: Part 1
sponsored by Insight
WEBCAST: Dive deep into what a real end user needs for business analytics success and find out how SQL Server 2014 can help.
Posted: 05 Jan 2015 | Premiered: Dec 19, 2014

Insight

Microsoft SQL Server on XtremIO - Meeting SQL DBA challenges
sponsored by EMC Corporation
VIDEO: Learn how to empower your SQL Server.
Posted: 31 Dec 2014 | Premiered: 31 Dec 2014

EMC Corporation

Top Reasons Why EMC XtremIO for SQL Server
sponsored by EMC Corporation
WHITE PAPER: Transform your SQL Server with XtremIO.
Posted: 31 Dec 2014 | Published: 31 Dec 2014

EMC Corporation

Introduction to In-Memory Data Grids
sponsored by Red Hat
WHITE PAPER: Read this brief resource to learn some of the benefits of in-memory data grids, including fast access to data and elastic scalability that will improve application performance and the user experience.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

Red Hat

Dell XC hyper-converged systems launch, based on Nutanix IP
sponsored by Dell
EGUIDE: In this expert e-guide, learn about this new product offering and how it compares to other vendors on the market. Find out how the hyper-converged appliance can help to easily manage virtualized environments.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

Dell

App architecture savings through Oracle multitenant
sponsored by Oracle Corporation
PODCAST: Access this podcast that highlights 7 sources of savings with Oracle Multitenant – a new option for 12c that allows a multitenant container database to hold many pluggable databases. Tune in to learn how this option helps reduce capital expenses, reduce operating expenses, and more.
Posted: 20 Nov 2014 | Premiered: Nov 14, 2014

Oracle Corporation

7 Hard Cost Savings with Oracle Multitenant
sponsored by Oracle Corporation
WEBCAST: Access this webcast that highlights 7 sources of savings with Oracle Multitenant – a new option for 12c that allows a multitenant container database to hold many pluggable databases. Watch now to learn how this option helps reduce capital expenses, reduce operating expenses, and more.
Posted: 20 Nov 2014 | Premiered: Nov 14, 2014

Oracle Corporation

Redbook: Faster DB2 Performance with IBM FlashSystem
sponsored by IBM
RESOURCE: I/O performance is critical to DB2 operations. How about a system that provides low latency of approximately 25 microseconds write time and 110 microseconds read time? Explore this resource to discover how this system will immediately increase I/O performance, while reducing costs for power, cooling and administration.
Posted: 19 Nov 2014 | Published: 22 Apr 2014

IBM

Oracle Engineered Systems, Engineered for Extreme Performance
sponsored by CDW Corporation
WHITE PAPER: Access this resource that provides details on Oracle's engineered systems that decrease risk, lower costs and improve performance.
Posted: 18 Nov 2014 | Published: 18 Nov 2014

CDW Corporation

Exadata Smart Flash Cache Features and the Oracle Exadata Database Machine
sponsored by CDW Corporation
WHITE PAPER: This resource describes an innovative flash optimized platform for running Oracle databases that is simple and fast to implement, protects your most important databases, and is the ideal foundation for a consolidated database cloud.
Posted: 17 Nov 2014 | Published: 31 Dec 2013

CDW Corporation

Critical Capabilities for Data Warehouse Database Management Systems
sponsored by Cloudera
RESOURCE: Uncover a complete list of findings from a report that focuses on customer's experiences with data warehouse DBMA products, as well as the important information you need to select the appropriate technology for your business needs.
Posted: 14 Nov 2014 | Published: 18 Aug 2014

Cloudera

Data Consolidation and Multi-Tenancy in Financial Services
sponsored by Cloudera
WHITE PAPER: Find out why the idea of applying a data hub strategy to the enterprise architecture so enticing to financial services firms.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Cloudera

Kindred Healthcare, Inc. reduces system recovery time from days to hours
sponsored by IBM
WHITE PAPER: Access this whitepaper to find out how Kindred protects the data generated in its increasingly virtual environment and how its storage solution accelerated backup processing times while decreasing data storage and reducing the amount of data going across the network.
Posted: 14 Nov 2014 | Published: 31 Oct 2013

IBM

Why Big Data Demands More Out of Databases
sponsored by Oracle Corporation
EGUIDE: To build or to buy? That is the cloud database question. In this e-guide, explore use cases and trends to help you decide which decision better meets your organization's needs. Additionally, Michael Minelli, co-author of a book on big data analytics, offers insight on how in-memory analytics can help accelerate big data analytics needs.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Oracle Corporation
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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