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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Data Governance - an Essential Deliverable for Information Driven Companies
sponsored by Winshuttle, LLC
WHITE PAPER: Access this informative white paper to learn how you can reduce cycle times, improve transactional readiness, produce more trustworthy analytics, achieve greater business agility and generally better your operations with improve data governance and data stewardship.
Posted: 27 Feb 2015 | Published: 27 Feb 2015

Winshuttle, LLC

Data Access Governance Infographic
sponsored by RSA
RESOURCE: Did you know that 76% of organizations find it challenging to control access to sensitive data? Access this brief infographic to gain a better understanding of common data governance challenges and the dire consequences if they are not addressed.
Posted: 24 Feb 2015 | Published: 24 Feb 2015

RSA

Harness Your Sales and Marketing Data to Make Discoveries
sponsored by Progress
VIDEO: Access this video to learn about one platform which promises to help you consolidate your data so that you can analyze track and present data effectively.
Posted: 23 Feb 2015 | Premiered: 29 Jul 2014

Progress

Meet Easy: Your Data Consolidation Solution
sponsored by Progress
VIDEO: Manually tracking down data in its various formats: excel, databases, the cloud, can be time consuming and complicated. Learn how to consolidate your data and increase data quality with ease.
Posted: 23 Feb 2015 | Premiered: 15 Jan 2015

Progress

Exclusive Webcast: How Database Archiving is the Key to IT Cost Savings
sponsored by Hewlett-Packard Limited
VIDEO: Watch this informative video to hear from research director Garth Landers of Gartner and VP of HP Autonomy Brian Weiss and discover best practices for application retirement, application optimization, and information governance through structured data archiving.
Posted: 18 Feb 2015 | Premiered: 31 Dec 2013

Hewlett-Packard Limited

Improving Database Performance with Dell Fluid Cache for SAN
sponsored by Dell and Microsoft
RESOURCE: Using caching software can speed up applications to handle more transactions and deliver a better end user experience.Access this test report to see the performance of two configurations compared side by side. Find out which can deliver greater data acceleration for your database workloads, so your applications can handle more transactions.
Posted: 16 Feb 2015 | Published: 30 Sep 2014

Dell and Microsoft

Oracle's Refresh and Save Program
sponsored by Oracle Corporation UK Ltd
VIDEO: Access this concise video to learn about Oracle's new program. With Oracle's refresh and save program you can replace your aging hardware, and seamlessly migrate your existing workloads onto the world's best and fastest new servers with minimal risk, cost finance, and no upfront payment.
Posted: 16 Feb 2015 | Premiered: 09 Dec 2014

Oracle Corporation UK Ltd

Forbes Article: Why Cloud Databases Are In Your Future
sponsored by Oracle Corporation
WHITE PAPER: This article explains why cloud databases are generating so much interest. Read on to learn about DBaaS benefits.
Posted: 12 Feb 2015 | Published: 28 Jan 2015

Oracle Corporation

Analytic Platform Survival Guide: Easy Ways to Maximize your Analytic Performance
sponsored by IBM
WHITE PAPER: In this valuable buyer's guide, gain access to an exclusive study that compares the performance, functionality and features of many popular business analytics systems.
Posted: 09 Feb 2015 | Published: 31 Dec 2014

IBM

Next generation of PowerEdge accelerates ERP, CRM, and database workloads
sponsored by Dell, Inc.
VIDEO: Watch this video to discover the innovations that accelerate your ERP, CRM or database workloads.
Posted: 06 Feb 2015 | Premiered: 07 Sep 2014

Dell, Inc.

Big Data and The Cloud: How You Can Deploy Apache Spark Quickly and Easily
sponsored by Rackspace
VIDEO: Access this informative video to hear about a new cloud-based analytics option from expert John Engates. Watch now to learn how you run Hadoop and Spark workloads quickly and easily with one cloud-based system.
Posted: 06 Feb 2015 | Premiered: 29 Oct 2014

Rackspace

Trial Download: InfoSphere Guardium Vulnerability Evaluation Edition
sponsored by IBM
SOFTWARE DEMO: This resource provides a free trial of a leading vulnerability assessment platform that you can set up easily and use to explore the benefits of database vulnerability assessment without the overhead of an enterprise deployment.
Posted: 02 Feb 2015 | Premiered: 02 Feb 2015

IBM

Speed Up the Pace of Business: High Performance, Rapid Recovery, and Data Protection for Your SQL Server
sponsored by EMC Corporation
WHITE PAPER: Access this informative white paper to learn more about how you can speed up the pace of your business with high performance, rapid recovery, and data protection.
Posted: 02 Feb 2015 | Published: 30 Jun 2014

EMC Corporation

Discover the Benefits of Database as a Service
sponsored by Oracle Corporation UK Ltd
VIDEO: Watch this video to learn about a Oracle's Exadata and SuperCluster Engineered Systems that deliver extreme database performance—while reducing costs and complexity.
Posted: 02 Feb 2015 | Premiered: 18 Jul 2014

Oracle Corporation UK Ltd

Assess Database Vulnerabilities and Eliminate Risk
sponsored by IBM
VIDEO: This video introduces a vulnerability assessment solution that utilizes in-depth evaluations to examine patch levels and database configurations, highlighting vulnerabilities in your environment so you can quickly remediate problems and safeguard your critical data.
Posted: 30 Jan 2015 | Premiered: 11 Nov 2014

IBM

Database-in-Memory Innovation: Changing the Data Warehousing Landscape
sponsored by Oracle Corporation
WEBCAST: This webcast features database experts Maria Colgan and Hermann Baer, revealing how to improve upon data warehousing technology to make your system faster, simpler, more forgiving, more powerful and capable of handling more complex queries.
Posted: 28 Jan 2015 | Premiered: Jan 20, 2015

Oracle Corporation

Redefining Oracle Database Infrastructures with All-Flash Arrays
sponsored by EMC Corporation
WHITE PAPER: This white paper examines the benefits of using an all-flash array that is uniquely engineered for Oracle database requirements and utilizes a simplified, scale-out performance architecture.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

EMC Corporation

4 Steps to Prevent a Data Breach: Address Your Weak Spots Before it's Too Late
sponsored by IBM
WHITE PAPER: Access this valuable resource to learn more about the common threats to data security, and how you can address your database vulnerabilities in 4 critical steps.
Posted: 27 Jan 2015 | Published: 31 Dec 2014

IBM

Five steps to successful application consolidation and retirement
sponsored by IBM
WHITE PAPER: Explore this white paper to gain valuable insight into processes that can streamline your application infrastructure and consolidate your data in five steps.
Posted: 26 Jan 2015 | Published: 30 Jun 2014

IBM

ITG analyst report - Value of Database Resilience - Comparing Costs of Downtime for IBM DB2 10.5 and Microsoft SQL Server 2014
sponsored by IBM
WHITE PAPER: For many businesses considering high performance analytics, comparing IBM DB2 and Microsoft SQL is forthcoming. The following white paper examines the full TCO, installation summaries, top capabilities, and compatibilities of each system. Read on to ultimately learn which one is right for your business.
Posted: 26 Jan 2015 | Published: 26 Jan 2015

IBM

Microsoft SQL Server on XtremIO - Meeting SQL DBA challenges
sponsored by EMC Corporation
VIDEO: Learn how to empower your SQL Server.
Posted: 31 Dec 2014 | Premiered: 31 Dec 2014

EMC Corporation

Top Reasons Why EMC XtremIO for SQL Server
sponsored by EMC Corporation
WHITE PAPER: Transform your SQL Server with XtremIO.
Posted: 31 Dec 2014 | Published: 31 Dec 2014

EMC Corporation

Introduction to In-Memory Data Grids
sponsored by Red Hat
WHITE PAPER: Read this brief resource to learn some of the benefits of in-memory data grids, including fast access to data and elastic scalability that will improve application performance and the user experience.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

Red Hat

Dell XC hyper-converged systems launch, based on Nutanix IP
sponsored by Dell
EGUIDE: In this expert e-guide, learn about this new product offering and how it compares to other vendors on the market. Find out how the hyper-converged appliance can help to easily manage virtualized environments.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

Dell

App architecture savings through Oracle multitenant
sponsored by Oracle Corporation
PODCAST: Access this podcast that highlights 7 sources of savings with Oracle Multitenant – a new option for 12c that allows a multitenant container database to hold many pluggable databases. Tune in to learn how this option helps reduce capital expenses, reduce operating expenses, and more.
Posted: 20 Nov 2014 | Premiered: Nov 14, 2014

Oracle Corporation
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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