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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
DatabasesReports
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How Technology is Transforming the Business of Hollywood
sponsored by Rackspace
WHITE PAPER: Access this article that describes why Hollywood studios are flocking to the cloud to store and share footage, allowing them to become more nimble in producing films. Discover how the rise of the cloud has also created niche markets online, empowered independent filmmakers, and boosted collaboration between writers, producers and editors.
Posted: 30 Sep 2014 | Published: 27 Jan 2014

Rackspace

Journey To A Million Users
sponsored by Rackspace
WHITE PAPER: Check out this informative and interactive infographic that helps to explain user adoption rates for applications today, and learn about a database-as-a-service that has built a fully sharded MongoDB service that can scale on demand.
Posted: 29 Sep 2014 | Published: 05 Jan 2014

Rackspace

Making Data Matter
sponsored by Rackspace
WHITE PAPER: Are you making data matter? In this paper, learn about six different initiatives that used multi-pronged, data-driven approaches to solve old problems with new data-driven insights. Learn how UPS analyzed data to make fewer left-hand turns, and thus make greener and faster deliveries.
Posted: 29 Sep 2014 | Published: 27 Jan 2014

Rackspace

Open source data grows up: Choosing MySQL, NoSQL, or both
sponsored by Rackspace
WHITE PAPER: Check out this brief article that describes how to gather and interpret data by choosing MySQL, NoSQL, or both. Inside learn how Craigslist integrates structured and unstructured data retrieval.
Posted: 29 Sep 2014 | Published: 04 Mar 2014

Rackspace

The Database Administrator is dead
sponsored by Rackspace
WHITE PAPER: In this informative article, learn from Kenny Gorman, co-founder of ObjectRocket, a premium MongoDB database-as-a-service provider, about the changing role of the DBA in the last few years, and the many more changes to come.
Posted: 29 Sep 2014 | Published: 12 Dec 2013

Rackspace

Is There a sequel to NoSQL?
sponsored by Rackspace
WHITE PAPER: Read this article from Kenny Gorman, founder of ObjectRocket, the premium MongoDB database-as-a-service from Rackspace, as he dives into the question "Is there a sequel to NoSQL?" and reveals that if there is a sequel, it's that the promise of built-in scaling and retrieving massive amounts of data on the fly will finally be fulfilled.
Posted: 25 Sep 2014 | Published: 06 Jan 2014

Rackspace

Actian Video - Interview with Sean Anderson
sponsored by Rackspace
VIDEO: View this brief video to learn about new offerings from a managed cloud provider based around the Apache Hadoop technology. Additionally, see how two IT organizations collaborated to create an SQL relational database management system designed for high performance in analytical database applications.
Posted: 25 Sep 2014 | Premiered: 29 Oct 2013

Rackspace

Automated Online Compaction
sponsored by Rackspace
RESOURCE: Learn how Automated Online Compaction technology works.
Posted: 24 Sep 2014 | Published: 28 Apr 2014

Rackspace

Database Archiving as a Key to Holistic IT Cost Savings
sponsored by Hewlett-Packard Company
WEBCAST: Access this webcast for best practices for application retirement, application optimization and information governance.
Posted: 20 Sep 2014 | Premiered: Dec 31, 2013

Hewlett-Packard Company

What's Next for MongoDB?
sponsored by Rackspace
WHITE PAPER: What MongoDB updates are you looking for? Access this article to learn about the pluggable storage engines that allow users to tailor the NoSQL database for specific use cases while remaining in the wrapper they're familiar with. Additionally, learn about document-level locking for performance improvement.
Posted: 19 Sep 2014 | Published: 11 Aug 2014

Rackspace

Experimental Pluggable Storage Engines in MongoDB
sponsored by Rackspace
WHITE PAPER: Access this short guide that describes how pluggable storage engines provide MongoDB users the ability to choose a storage engine that best suits their workload, and with the API planned to have full support of all MongoDB features. Inside, find an example of how to build mongo with the rocksdb example storage engine presented at MongoDB world.
Posted: 19 Sep 2014 | Published: 18 Jul 2014

Rackspace

Oracle Solutions microsite landing page
sponsored by EMC Corporation
WHITE PAPER: Learn About EMC Solutions for Oracle DBAs.
Posted: 18 Sep 2014 | Published: 18 Sep 2014

EMC Corporation

How Appboy's Marketing Automation for Apps Platform grew 40X on the ObjectRocket MongoDB platform
sponsored by Rackspace
VIDEO: In this on-demand video, learn how Appboy has grown over 40x since mid-2013 by using Database-as-a-Service: from sharding a single MongoDB replica set, to building separate clusters, to becoming a multi-tenant application by isolating Appboy's users on their own MongoDB databases.
Posted: 18 Sep 2014 | Premiered: 25 Jun 2014

Rackspace

Keynote presentation from MongoDB World
sponsored by Rackspace
VIDEO: Join Kenny Gorman, Founder of ObjectRocket by Rackspace, in this video from MongoDB World as he demonstrates how MongoDB users can use a one-click, automated compaction tool to effectively eliminate the need for what can be a difficult and time consuming manual database maintenance process.
Posted: 17 Sep 2014 | Premiered: 25 Jun 2014

Rackspace

Choosing Among IaaS, PaaS and Database as A Service for a Cloud Database
sponsored by CDW Corporation
EGUIDE: This expert e-guide will help you pick the right deployment method for your database in the cloud.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

CDW Corporation

Using Cloud Big Data with Rackspace Cloud Files
sponsored by Rackspace
WEBCAST: View this in-depth webcast to get an overview of a reference architecture for Apache Hadoop-ready infrastructure, and learn about key drivers and use cases for when a virtual Hadoop makes sense.
Posted: 16 Sep 2014 | Premiered: Nov 7, 2013

Rackspace

MongoDB and Hadoop: Connect Your Data
sponsored by Rackspace
WHITE PAPER: This brief white paper gives an overview of two popular data platforms: MongoDB and Hadoop-based cloud big data platform. Read on to find a tutorial that will help you setup a cloud big data platform cluster with the mongo-hadoop connector and connect to a MongoDB instance.
Posted: 16 Sep 2014 | Published: 05 Jun 2014

Rackspace

IBM DB2 with BLU Acceleration for Linux, UNIX, and Windows
sponsored by IBM
PRODUCT DEMO: IBM® DB2® for Linux®, UNIX® and Windows® is a next generation that combines always-on transactional processing with analytics at breakthrough speed in order to simplify the IT landscape to deliver better performance with fewer resources. Download this trial version and get a glimpse of the solution's many new and enhanced features.
Posted: 12 Sep 2014 | Premiered: 12 Sep 2014

IBM

Big Ideas, Big Tech: Oracle and Cloud Computing
sponsored by EMC Corporation
VIDEO: This video explains the steps involved with moving from a physical to a virtual infrastructure and how organizations can start delivering IT-as-a-Service with centralized management and monitoring.
Posted: 11 Sep 2014 | Premiered: 11 Sep 2014

EMC Corporation

Migrating from Redis to MongoDB
sponsored by Rackspace
CASE STUDY: In this case study, learn about the decision one organization had to make – bend Redis to the task and document what data was where, hoping that future developers could read it, or could take advantage of the self-documenting datastore of MongoDB. Inside, discover which method enabled on-the-fly flexibility as they developed their product.
Posted: 11 Sep 2014 | Published: 30 Apr 2014

Rackspace

The Ten Most Useful Toad Features
sponsored by Dell Software
WHITE PAPER: Check out the following white paper to examine the top 10 most useful features Toad users need to know about as well as a step-by-step guide on how to access them.
Posted: 27 Aug 2014 | Published: 27 Aug 2014

Dell Software

What’s New in Toad for Oracle v12.5
sponsored by Dell Software
WHITE PAPER: The following technical brief explores the enhancements and new features of Toad for Oracle 12.5 and intends to guide readers through evaluation including the best practices for use and more.
Posted: 21 Aug 2014 | Published: 21 Aug 2014

Dell Software

HP Software Licensing Service for Oracle Solutions
sponsored by Hewlett-Packard Limited
WHITE PAPER: This white paper will point you to a software licensing service that will identify the best fit system for your needs and explain how to get the most from your licensing agreement. Read on to explore Oracle's line of applications, and discover a better way to license and manage all software across your organization.
Posted: 20 Aug 2014 | Published: 31 Oct 2012

Hewlett-Packard Limited

Computer Weekly – 22 July 2014: Time to get serious about endpoint security
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, with billions of devices joining corporate networks every year, our latest buyer's guide looks at endpoint security. IBM and Apple have announced plans to work together on corporate mobility – we analyse what the deal means for IT leaders. And we take an in-depth look at in-memory databases. Read the issue now.
Posted: 21 Jul 2014 | Published: 21 Jul 2014

ComputerWeekly.com

The Total Cost of (Non) Ownership of a NoSQL Database Cloud Service
sponsored by Amazon Web Services and Intel
WHITE PAPER: This white paper will help you better understand the different cost factors of deploying and managing a scalable NoSQL service. Dive deep into a total cost of ownership (TCO) analysis of three different options, and discover why a cloud-based database service may provide more economic benefits than the others.
Posted: 18 Jul 2014 | Published: 31 Mar 2012

Amazon Web Services and Intel
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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