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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Help Your Database Run at Top Speed, Not Out of Gas
sponsored by TechTarget
RESOURCE: In-memory processing, big data applications and NoSQL technologies are pushing traditional database systems to the limit. To make it today, they need to run at top speed. Access our exclusive guide, Help Your Database Run at Top Speed, Not Out of Gas, and learn how to boost your performance management planning.
Posted: 05 Oct 2015 | Published: 05 Oct 2015


Keeping up with Oracle’s Latest Cloud Developments
sponsored by Oracle Corporation
EGUIDE: In this e-guide, readers will learn about the new features for managing hybrid cloud environments in Oracle Enterprise Manager 12c. Access now and you'll also discover how to use a new cloud database service to send your Oracle Database instances to the cloud with "the push of a button."
Posted: 30 Sep 2015 | Published: 30 Sep 2015

Oracle Corporation

Vendor Comparison: Rackspace Cloud Databases faster than Amazon RDS
sponsored by Rackspace
RESOURCE: When it comes to databases, we all know that performance matters. And businesses want their applications to run faster no matter where they are being deployed. In this resource readers will learn how they can get applications to perform up to 229% faster. Read on to learn more.
Posted: 28 Sep 2015 | Published: 27 Apr 2012


Open Source Integration Software in the Enterprise
sponsored by Red Hat
WHITE PAPER: This white paper describes open source integration software and its benefits, including extensibility, stable releases, high-quality service, and more.
Posted: 25 Sep 2015 | Published: 31 Dec 2013

Red Hat

How Keeps Its Website Humming 24/7/365
sponsored by Dell Software
WHITE PAPER: In this white paper, learn how online travel company experiences 99.9% website uptime and seamless upgrades and migrations with reliable replication and proactive monitoring.
Posted: 24 Sep 2015 | Published: 30 Jun 2015

Dell Software

Move It Don't Lose It: Is Your Big Data Collecting Dust?
sponsored by Attunity
WHITE PAPER: This white paper explains some of the biggest issues created by the emergence of big data, and how to combat them. Learn how you can move and replicate large data sets more efficiently so that less of your data goes to waste.
Posted: 22 Sep 2015 | Published: 22 Sep 2015


Model Your Hadoop Hive Databases with Embarcadero ER/Studio
sponsored by Hortonworks
RESOURCE: Discover how a data modeling strategy can allow your business to more effectively leverage your enterprise data, while supporting compliance to business standards and mandatory regulations.
Posted: 16 Sep 2015 | Published: 16 Sep 2015


Achieve a Complete, Affordable High Availability Database
sponsored by Oracle & Intel
WHITE PAPER: This white paper introduces a way you can obtain a high availability database without incurring costs or adding complexity to your data center.
Posted: 31 Aug 2015 | Published: 31 Jan 2015

Oracle & Intel

Case Study: Data Analysis at a Large Federal Agency
sponsored by Splunk
WEBCAST: In this webcast, a senior solutions architect at a large federal agency talks about evaluating various data analysis tools after the product his team was using had "a major meltdown." Watch now to learn about the analytical capabilities of the tool he ended up choosing.
Posted: 31 Aug 2015 | Premiered: Aug 31, 2015


How to Use SSL with Cloud Databases
sponsored by Rackspace
WHITE PAPER: This white paper explains how Secure Socket Layer protection (SSL) is now being used to encrypt data on all Cloud Database instances. Read on to see how ensure that your cloud data is encrypted in-transit.
Posted: 28 Aug 2015 | Published: 22 Oct 2014


Turn Your Ops Team Into NoSQL Believers
sponsored by Rackspace
WHITE PAPER: This white paper goes into detail about how a NoSQL database provides value to everyone involved in developing and supporting an application. Read on to see how to approach adopting NoSQL and how to allay any fears your operations team might have.
Posted: 28 Aug 2015 | Published: 10 Feb 2014


Oracle Database Appliance X5-2: Everything You Need to Know
sponsored by Oracle & Intel
WHITE PAPER: The following white paper introduces the Oracle Database Appliance X5-2 system. Inside, learn about many of the features it brings to the table. Additionally, get a firsthand look at how this technology can benefit your business.
Posted: 27 Aug 2015 | Published: 27 Aug 2015

Oracle & Intel

Are You Ready for Microsoft SQL Server 2016?
sponsored by Global Knowledge
WHITE PAPER: With Microsoft SQL Server 2016, you can distribute your data to the cloud using the Stretch Database feature to improve local access while allowing cloud access to large amounts of historical data. Read this resource now to learn more.
Posted: 26 Aug 2015 | Published: 26 Aug 2015

Global Knowledge

Using NoSQL for High-Performance Applications: Introducing the NoSQL Maturity Model
sponsored by Basho Technologies
WHITE PAPER: This white paper describes what NoSQL database technology is and how it makes taking advantage of unstructured data possible. Additionally, you will learn the steps to implementing a NoSQL solution in your organization with a NoSQL maturity model.
Posted: 25 Aug 2015 | Published: 25 Aug 2015

Basho Technologies

Penton WP: Modernizing Your SQL Server Infrastructure
sponsored by NetApp
WHITE PAPER: Access this white paper to discover how 24x7 availability could ensure that your SQL server databases and IT infrastructure are agile and effective. Read now to devise your own SQL server infrastructure plan.
Posted: 24 Aug 2015 | Published: 25 Aug 2015


NoSQL: The Challenges Beyond Multi-Model and integrating into big data applications
sponsored by Basho Technologies
WEBCAST: Access this webinar, led by Matt Aslett of 451 Research, to understand the challenges beyond multi-model and integrating into big data applications. Get an introduction to the NoSQL landscape, how it was developed over time and how we move beyond polyglot persistence.
Posted: 19 Aug 2015 | Premiered: Aug 19, 2015

Basho Technologies

Understanding NoSQL Databases: Which is Right for You?
sponsored by Basho Technologies
EGUIDE: This e-guide provides an overview of the types of NoSQL database management systems (DBMS) and helps you to cut through this cluttered market to find the right solution.  An overview of the Riak NoSQL DBMS is also included, providing an in-depth look at one of the many options available.
Posted: 17 Aug 2015 | Published: 17 Aug 2015

Basho Technologies

NoSQL Operational Checklist
sponsored by Basho Technologies
WHITE PAPER: In this white paper you will discover alternative to traditional relational database with a focus on no SQL. Access this white paper now to get the no SQL information you need to consider the system of your modern application business needs.
Posted: 10 Aug 2015 | Published: 10 Aug 2015

Basho Technologies

ESG Lab Validation: NetApp EF560 All Flash Array for Oracle: Enterprise Storage for Latency-sensitive Databases
sponsored by NetApp
WHITE PAPER: This ESG Lab Report test the real world performance, reliability, availability, and serviceability of NetApp EF-Series all flash arrays in Oracle database environments.
Posted: 14 Jul 2015 | Published: 14 Jul 2015


RP Data Technical Case Study: Converting Real Estate Property Data into Actionable Information
sponsored by NetApp
WHITE PAPER: Read this technical case study to learn how RP Data reduced report processing time with all-flash arrays by 70% leading to faster access to valuable property information.
Posted: 13 Jul 2015 | Published: 13 Jul 2015


ESG Brief: Enhancing Database Environments with NetApp Storage
sponsored by NetApp
WHITE PAPER: Whether planning for a major upgrade of existing databases or considering a net new project, enterprise solution architects should realize that the storage capabilities will matter. NetApp's systems, software, and services offer a number of advantages as a foundation for better operational results.
Posted: 13 Jul 2015 | Published: 31 Dec 2014


App Accel: Penton Modernizing Your SQL Server Infrastructure
sponsored by NetApp
WHITE PAPER: This NetApp-sponsored whitepaper was written by SQL Server industry influencer, Michael Otey, and discusses the need for modernizing your database infrastructure with SQL Server 2014 and NetApp to accelerate database performance while acheiving greater ROI.
Posted: 08 Jul 2015 | Published: 08 Jul 2015


Embracing New BI Tools: Drive Instant Value Across Your Business
sponsored by SAP
VIDEO: Understanding your business analytics and being able to respond to trends in your datasets as they are unfolding will keep you ahead of your competition. Access this short video now to learn how you can reimagine your business models to incorporate simplicity and power, and drive more business value across your departments.
Posted: 08 Jul 2015 | Premiered: 13 Mar 2015


High Performance Oracle Workloads with the Dell Acceleration Appliances for Databases
sponsored by Dell, Inc.
WHITE PAPER: This white paper describes the reference architecture of an Oracle database acceleration appliance pairing, and demonstrates how this solution can significantly boost the storage IO performance of Oracle database. Access now to learn whether this strategy can help your organization boost database performance.
Posted: 06 Jul 2015 | Published: 31 Aug 2014

Dell, Inc.

The Top 30 Data Quality Issues You Need to Know About
sponsored by Melissa Data Corp
WHITE PAPER: While technology is always changing, industry experts have noticed 30 top trends over the past 30 years that continue to reappear as companies attempt to clean up their databases. This white paper presents these 30 data quality trends and gives helpful hints on how your organization can overcome these pervasive issues.
Posted: 06 Jul 2015 | Published: 06 Jul 2015

Melissa Data Corp
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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