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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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The Basics of Oracle Database Availability
sponsored by Oracle Corporation
EGUIDE: Consult the following e-guide to join database expert Jeff McCormick as he introduces the basic topics around Oracle database availability and what you can do to ensure your database is providing the highest possible availability. Access now to learn more.
Posted: 15 May 2015 | Published: 15 May 2015

Oracle Corporation

Connecting to SQL Server through PHP
sponsored by Rackspace
RESOURCE: Discover how you can take control of your database by accessing this exclusive resource. You can use the following sample script to test connectivity to a Microsoft SQL Server 2012 database through PHP. The script connects to the database and produces a list of the tables contained within it.
Posted: 15 May 2015 | Published: 08 Aug 2014

Rackspace

Getting the Complete Picture on SQL Server Database Performance
sponsored by Dell Software
WHITE PAPER: This white paper examines the case studies of three different organizations that had difficulty troubleshooting underperforming databases and reveals how they solved this problem.
Posted: 14 May 2015 | Published: 14 May 2015

Dell Software

Why Big Data Demands More Out of Databases
sponsored by IBM
EGUIDE: To build or to buy? That is the cloud database question. In this e-guide, explore use cases and trends to help you decide which decision better meets your organization's needs.
Posted: 14 May 2015 | Published: 14 May 2015

IBM

Top Tips for Managing Your Application PaaS
sponsored by Oracle Corporation
WEBCAST: The private cloud cuts hard costs and delivers agility. But, getting there can be a problem. Developers demand flexibility and IT requires standardization. Platform as a Service is the solution. This webcast provides top tips for managing your application PaaS.
Posted: 13 May 2015 | Premiered: May 13, 2015

Oracle Corporation

Handling an InvalidCastException using SQL CLR Data Types on Cloud Sites
sponsored by Rackspace
RESOURCE: Discover the reason behind InvalidCastExectpion errors and learn how you can not only solve them, but prevent them from reoccurring in this technical resource.
Posted: 13 May 2015 | Published: 04 Feb 2013

Rackspace

Configuring SSMS to Connect to SQL Server on Windows
sponsored by Rackspace
RESOURCE: This article will tell you how you can configure SSMS to connect with your SQL server housed on your windows cloud server. In 3 easy, illustrated steps learn how your organization can configure this software with ease.
Posted: 13 May 2015 | Published: 24 Jun 2011

Rackspace

Common Windows Issues: Installing Additional SQL Server Features
sponsored by Rackspace
RESOURCE: For many organizations installing additional SQL server features may be necessary to running your databases. Unfortunately, this is not always and easy task.To learn more about the why you may get an error when trying to install additional SQL server features access this exclusive resource.
Posted: 13 May 2015 | Published: 28 May 2014

Rackspace

MSSQL Management Studio for SQL 2012 Error
sponsored by Rackspace
RESOURCE: There is a known error that occurs in Microsoft SQL Server Management Studio that you may be experiencing when connecting to an MSSQL 2012 database externally. To learn more about this known error and to discover how your organization can fix the problem, access this resource.
Posted: 12 May 2015 | Published: 20 Jun 2012

Rackspace

Backing Up an MS SQL Server 2008 Database
sponsored by Rackspace
RESOURCE: This article will walk you through the process of backing up an MS SQL Server 2008 Database.
Posted: 12 May 2015 | Published: 13 Aug 2012

Rackspace

How Toad™ DBA Suite for Oracle® 12.0 Complements Oracle® Enterprise Manager 12c
sponsored by Dell Software
WHITE PAPER: Many organizations that use Oracle technologies turn to Oracle Enterprise Manager to manage clouds applications and databases, but if your organization is responsible for multiple environments with hundreds of databases as well as your oracle systems, Enterprise Manager may not be enough.
Posted: 12 May 2015 | Published: 31 Dec 2013

Dell Software

How Database as a Service can Enhance Your Business
sponsored by Oracle Corporation
WEBCAST: In this webcast, discover how Database as a Service can provide an efficient and cost-effective alternative to time-consuming database management.
Posted: 11 May 2015 | Premiered: May 11, 2015

Oracle Corporation

SQL Injection in MySQL
sponsored by Rackspace
RESOURCE: This article is intended to discuss some of the ways that MySQL databases can be exposed via SQL Injection techniques.
Posted: 11 May 2015 | Published: 11 Jun 2014

Rackspace

Create a maintenance backup plan in SQL Server 2008 R2 using the wizard
sponsored by Rackspace
RESOURCE: In this walk-through you can learn how to set up a maintenance plan with full backups, differentials and transaction logs. Set up your maintenance backup plan in SQL server 2008 R2 in 8 easy steps.
Posted: 11 May 2015 | Published: 10 Apr 2014

Rackspace

The Real World of the Database Administrator
sponsored by Dell Software
WHITE PAPER: Discover the ways in which database administrators (DBAs) are seeking to get more valuable information out of their relational databases. Learn the top challenges facing DBAs.
Posted: 11 May 2015 | Published: 31 Mar 2015

Dell Software

Four App Deployment Disasters Every Business Should Know About
sponsored by IBM
WHITE PAPER: This white paper examines four situations many IT departments find themselves in during mobile app deployment – situations that can bring productivity to a grinding halt.
Posted: 08 May 2015 | Published: 08 May 2015

IBM

Moving Apache CouchDB Data to Cloudant
sponsored by IBM
WHITE PAPER: This white paper will help you discover the key benefits of DBaaS, including simplified data replication and sync with mobile devices and local data centers.
Posted: 08 May 2015 | Published: 08 May 2015

IBM

Delivering High Availability in the Cloud
sponsored by Oracle Corporation
WEBCAST: In this webcast, discover how the right platform choice can help you achieve high availability while maintaining low costs and levels of complexity.
Posted: 08 May 2015 | Premiered: May 7, 2015

Oracle Corporation

Data-2-Device: The Mobile Data Dilemma
sponsored by IBM
WHITE PAPER: This white paper examines how IT simplify data modeling by moving data closer to the network edge through distributed database-as-a-service (DBaaS) and why it might be a promising alternative to using API abstractions and caching mechanisms.
Posted: 08 May 2015 | Published: 08 May 2015

IBM

Best Practices for Standardizing and Deploying Database Cloud Services
sponsored by Oracle Corporation
VIDEO: The following Cloud Platform Online Forum video examines the best practices for standardizing and deploying database cloud services. Access now and hear from leading firms on how they go about their own cloud database journeys, including the tools and strategies they used to make it all work.
Posted: 08 May 2015 | Premiered: 08 May 2015

Oracle Corporation

Solving the SQL Tuning Problem
sponsored by Dell Software
WHITE PAPER: To learn how your organization can tackle the SQL tuning problem access this informative white paper. Familiarize yourself with the top challenges facing internal database SQL optimizers and discover how you can solve these problems to get a better handle on your databases.
Posted: 08 May 2015 | Published: 06 Jun 2013

Dell Software

Top 10 Benchmarking Misconceptions
sponsored by Dell Software
WHITE PAPER: Discover the top 10 benchmarking misconceptions to prevent your organization from shoddy benchmarking. Learn how to increase efficiency and effectiveness in your databases through accurate benchmarking techniques.
Posted: 08 May 2015 | Published: 31 Dec 2012

Dell Software

Configuring MS SQL Server for Remote Access
sponsored by Rackspace
RESOURCE: To learn how your organization can configure your Microsoft SQL server for remote access, check out this exclusive guide. Learn about the role Windows firewall plays in the issue and discover 5 easy steps to help you configure it to access your SQL server remotely.
Posted: 08 May 2015 | Published: 04 Nov 2013

Rackspace

Overcoming Data Warehouse Performance Gaps with MMP
sponsored by Looker
WHITE PAPER: In the following white paper, learn why conventional warehousing solutions are beginning to break down and can no longer offer the same strategic value they once did. Access now to bridge the gap from old warehousing strategies to far more advanced analytics.
Posted: 07 May 2015 | Published: 07 May 2015

Looker

Real-Time Data Integration and Replication for Cloud Environments
sponsored by Oracle Corporation
WEBCAST: Inside this webcast, you'll learn key integration challenges for the cloud and how Oracle offers a family of data integration products to help. Find out how a single data integration platform can help both on-premises and cloud deployments.
Posted: 07 May 2015 | Premiered: May 7, 2015

Oracle Corporation
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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