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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Drowning in Data Management Complexity? Eliminate IT and Storage Inefficiencies
sponsored by Commvault
WHITE PAPER: Discover in this white paper how to lessen complexity, reduce risk, and effectively harness IT resources in your Big Data and database environments. Read on to achieve strategic gains in productivity and backup with expert advice.
Posted: 29 Apr 2016 | Published: 29 Apr 2016

Commvault

SQL Server 2016: Mission-Critical Performance
sponsored by Microsoft
WHITE PAPER: In this white paper, learn how the most recent versions of SQL Server provide advanced security, availability, scalability, and performance capabilities that meet the data needs of modern, global organizations, and the potential cost impacts of this functionality.
Posted: 28 Apr 2016 | Published: 31 May 2015

Microsoft

The Total Economic Impact™ Of Microsoft SQL Server
sponsored by Microsoft
WHITE PAPER: In this Forrester report, learn how Microsoft SQL Server 2014 and 2012 can help companies reduce management and resource costs, drive incremental revenue from improved performance and reliability of systems, and improve IT and end-user productivity.
Posted: 25 Apr 2016 | Published: 31 Jul 2014

Microsoft

Leveraging Expert Managed Services for Optimal SQL Server Performance
sponsored by Rackspace
RESOURCE CENTER: This resource provides insight into leveraging managed services to create and manage SQL Server database environments in today's complex, technical landscapes. Learn how one managed DBA service can provide the balance of expense and expertise that fits your needs.
Posted: 22 Apr 2016 | Published: 31 Dec 2015

Rackspace

Achieving Mission-Critical Application Performance with SQL Server
sponsored by Microsoft
WHITE PAPER: Access this white paper to discover how you can efficiently achieve mission-critical application performance, as well as stability, security, availability, and the ability to use data to gain business insights using SQL Server.
Posted: 22 Apr 2016 | Published: 31 Dec 2015

Microsoft

How businesses can win talent war with mobile apps, HR data analytics, and cloud technology
sponsored by ComputerWeekly.com
EGUIDE: Becoming more digital has emerged as a ruling concept among forward-looking organisations in recent years. Now, while having multi-channel engagement with customers is a big aspect of digital, so too is attracting and retaining the employees who can make a reality of digital transformation.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

ComputerWeekly.com

Clark Integrated Technologies Moves Beyond the Glass Ceiling with a Business Process Management Suite
sponsored by ConnectWise
CASE STUDY: In this case study, discover how Clark Integrated Technologies overcame its cumbersome database with a customizable business suite. Explore the benefits Clark experiences, including organized time, contacts, invoicing, and billing; three-fold business growth; and more.
Posted: 18 Apr 2016 | Published: 18 Apr 2016

ConnectWise

ER/Studio 2016 vs. ERwin 9.64 Comparison Guide
sponsored by Idera
WHITE PAPER: In this detailed white paper, see a side-by-side comparison of ER/Studio 2016 and ERwin 9.64 on a variety of features including data model extensions, forward engineering, modeling automation, and more.
Posted: 14 Apr 2016 | Published: 14 Apr 2016

Idera

Transcript: Does Your Database Infrastructure Need to Go On a DIET?
sponsored by Hitachi Data Systems & Intel
TRANSCRIPT: Applications are beginning to run today's global business market, but the databases are running the applications. With mobile devices and applications becoming the business norm, it is vital that they perform optimally. Access this webcast to learn how to get the largest return from your database infrastructure.
Posted: 13 Apr 2016 | Published: 16 Feb 2016

Hitachi Data Systems & Intel

Podcast: Does Your Database Infrastructure Need to Go On a DIET?
sponsored by Hitachi Data Systems & Intel
PODCAST: Applications are beginning to run today's global business market, but the databases are running the applications. With mobile devices and applications becoming the business norm, it is vital that they perform optimally. Access this webcast to learn how to get the largest return from your database infrastructure.
Posted: 13 Apr 2016 | Premiered: Feb 16, 2016

Hitachi Data Systems & Intel

Does Your Database Infrastructure Need to Go On a DIET?
sponsored by Hitachi Data Systems & Intel
WEBCAST: Applications are beginning to run today's global business market, but the databases are running the applications. With mobile devices and applications becoming the business norm, it is vital that they perform optimally. Access this webcast to learn how to get the largest return from your database infrastructure.
Posted: 13 Apr 2016 | Premiered: Feb 16, 2016

Hitachi Data Systems & Intel

Get the Most Out of Your Oracle Investment for Less
sponsored by Hitachi Data Systems & Intel
WHITE PAPER: Failing to optimize your IT infrastructure reduces the ability of the business, and the ability of your users, to get the most actionable insights and value from your corporate data. Access this white paper to learn how to get the largest return from your database investments.
Posted: 11 Apr 2016 | Published: 27 Jan 2016

Hitachi Data Systems & Intel

Seize The Data: Reduce your risk
sponsored by Hewlett-Packard Enterprise
RESOURCE: Learn how one healthcare provider was able to identify, investigate and resolve security issues before they became an issue. Download now to discover what software helped them along the way.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Hewlett-Packard Enterprise

Medical Management solutions technical case study V0.1
sponsored by Cintra/Oracle
CASE STUDY: When medical billing services provider, Medical Management, needed to upgrade their legacy Oracle database architecture they turned to this trusted Oracle partner for help. Discover how the organization was able to facilitate a smooth transition for Medical Management to boost database performance quickly and easily.
Posted: 06 Apr 2016 | Published: 06 Apr 2016

Cintra/Oracle

Kwik Fit Tech Case Study V0.1
sponsored by Cintra/Oracle
CASE STUDY: When tasked with upgrading their legacy database systems for a high availability infrastructure, automotive repair organization Kwik-Fit, turned to oracle's number one database partner in the US, for architectural guidance. Download now to learn how your organization could benefit from a similar transition.
Posted: 05 Apr 2016 | Published: 05 Apr 2016

Cintra/Oracle

Delivering Oracle RAC on Hitachi UCP 6000
sponsored by Hitachi Data Systems & Intel
WHITE PAPER: Poor choices can lead to sub-optimal outcomes, while wise ones will deliver the functionality and quality needed to satisfy the operational and business requirements. This white paper is a guide to ensuring your business makes the best choice when it comes to choosing how to invest.
Posted: 05 Apr 2016 | Published: 30 Dec 2015

Hitachi Data Systems & Intel

SQL Server 2014
sponsored by Microsoft
WHITE PAPER: As your company grows, so do the demands on the databases that support core business functions, and a slow-performing or unavailable database can cause poor productivity, lost customers and other challenges. Download this white paper now to discover a database that can keep up with your business growth.
Posted: 05 Apr 2016 | Published: 05 Apr 2016

Microsoft

Learn How to Boost Your Database Performance
sponsored by Hitachi Data Systems & Intel
WHITE PAPER: This infographic displays several business and technology problems that effect database performance and the solution to each.
Posted: 05 Apr 2016 | Published: 29 Mar 2016

Hitachi Data Systems & Intel

Cost of Database Downtime Calculator
sponsored by Oracle Corporation
RESOURCE: In order to reduce the impact of database downtime—both planned and unplanned—you must first understand the true costs. Access this simple calculation tool to determine your downtime costs to help prioritize the high availability investments that can reduce your downtime risks.
Posted: 24 Mar 2016 | Published: 24 Mar 2016

Oracle Corporation

Powering the Real-Time Enterprise
sponsored by Oracle Corporation
RESOURCE: In this infographic, learn how an in-memory database can speed time to insights by providing real-time analytics, relevant data at the speed of thought, customer-centric services, and more. Additionally, explore the technology behind this in-memory database offering, and what customers are saying about it.
Posted: 24 Mar 2016 | Published: 31 Dec 2014

Oracle Corporation

Accelerate Analytics and Innovations with Oracle Database In-Memory
sponsored by Oracle Corporation
WEBCAST: This presentation provides a technical overview of Oracle Database In-Memory, as well as the results of an SAP benchmark test on this database compared to SAP HANA on identical servers. Discover the benefits in-memory databases can provide, including real-time analytics capabilities, accelerated mixed workload OLTP, and more.
Posted: 24 Mar 2016 | Premiered: Feb 8, 2016

Oracle Corporation

PulteGroup Ensures Core Business Objectives by Managing Many Databases as One
sponsored by Oracle Corporation
WEBCAST: In this webcast, discover the database PulteGroup adopted as a part of its IT overhaul. Explore how one facet of this database, multitenant architecture, made this option stand out for PulteGroup, including allowing one DBA to support over 40 pluggable databases, easy, fast cloning of databases, extensive cost savings, and more.
Posted: 23 Mar 2016 | Premiered: Mar 23, 2016

Oracle Corporation

Plug into the Cloud with Oracle Database 12c
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, discover how Oracle Database 12c with multitenant architecture enables consolidating databases onto the cloud for improved IT service levels and reduced costs—all without sacrificing time and energy for adapting applications.
Posted: 23 Mar 2016 | Published: 31 Oct 2015

Oracle Corporation

Benchmark Results Reveal Benefits of In-Memory for SAP Applications
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, get an overview of the SAP BW Enhanced Mixed Load Benchmark, details on the benchmark results achieved by Oracle Database 12c, and a description of the unique database technology used to achieve these results.
Posted: 23 Mar 2016 | Published: 30 Sep 2015

Oracle Corporation

Database Consolidation Best Practices
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, learn how to address issues of technology siloes through consolidation and the cloud. Explore how consolidation is a first step toward the cloud and how it can allow you to achieve: greater efficiency by improving resource utilization, lower capital and operational expenditures, and more.
Posted: 22 Mar 2016 | Published: 31 Dec 2014

Oracle Corporation
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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