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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Data Center Modernization Boosts Application Performance with Scale-Up Infrastructure
sponsored by Hewlett Packard Enterprise
RESOURCE: Discover a scale-up data center infrastructure designed with the power, scale, and reliability to boost your most demanding apps. Read on to reduce complexity with an infrastructure that accelerates mission-critical SAP HANA apps, provides always-on business continuity, and more.
Posted: 07 Dec 2016 | Published: 07 Dec 2016

Hewlett Packard Enterprise

How DBAs Can Drive Oracle Performance With All-Flash Storage
sponsored by Pure Storage
RESOURCE CENTER: In this custom web site, discover how all-flash storage can help optimize the performance of your Oracle databases, and avoid storage bottlenecking. Learn how you can accelerate the availability of analytics, reduce the amount of time required to manage storage programs, cut down on backup time, and more.
Posted: 05 Dec 2016 | Published: 05 Dec 2016

Pure Storage

A Quick Guide for DBAs: Oracle, the Cloud and All-Flash Storage
sponsored by Pure Storage
RESOURCE CENTER: Learn how all-flash storage is helping database administrators (DBAs) keep their Oracle databases on-premises as opposed to taking the risk of the public cloud. Access now to learn how you can provide your database with predictable transaction rates, eliminate the need for data migrations, reduce total cost with extend product lifecycles, and more.
Posted: 02 Dec 2016 | Published: 02 Dec 2016

Pure Storage

SAP S/4HANA In 2 Minutes: IT Benefits
sponsored by SAP
VIDEO: In this brief video, you'll discover ways S/4HANA can provide a simpler data model and improved user experience while bringing new productivity for the line of business. Tune in to also explore ways the tool minimizes IT complexity.
Posted: 01 Dec 2016 | Premiered: 09 Aug 2016

SAP

How To Build A Strong Data Foundation With A Scalable Relational Database
sponsored by IBM
RESOURCE: Investigate the resources provided in this flipbook to discover more about a relational database program that can provide a secure environment for real-time analytics that you can scale to fit your business needs.
Posted: 01 Dec 2016 | Published: 01 Dec 2016

IBM

How You Can Ease Some Common Database Challenges
sponsored by Dell EMC and Intel®
RESOURCE: In this infographic, discover how you can help ease some common database challenges by deploying this flash based Database-as-a-service program in emerging cloud computing environments.
Posted: 30 Nov 2016 | Published: 30 Nov 2016

Dell EMC and Intel®

Benefits and Pitfalls Of Hadoop Adoption
sponsored by IBM
WHITE PAPER: Learn 6 reasons to consider Hadoop for your data management and analytics program, and discover several reasons why such a large program may not be the right fit for you (e.g. you work mainly in SQL or you need high levels of security).
Posted: 21 Nov 2016 | Published: 21 Nov 2016

IBM

Moving Beyond Relational Databases
sponsored by MarkLogic
WHITE PAPER: In this white paper learn about a new DB designed to manage big data and maintain the enterprise capabilities that organizations require. Read on to discover how embracing new databases can be a boon to companies struggling with big data management, 4 features that enterprises can implement to help, and more.
Posted: 15 Nov 2016 | Published: 30 Sep 2015

MarkLogic

How Semantics Can Help You Organize Unstructured Data
sponsored by MarkLogic
EBOOK: Semantics can provide a powerful and flexible way to model unstructured data in your database. Inside this e-book learn why semantics technology is gaining traction now, as well as how it can help you model and graph linked data. Then, discover some real-world examples of semantics in action.
Posted: 14 Nov 2016 | Published: 14 Nov 2016

MarkLogic

Enterprise NoSQL for Dummies
sponsored by MarkLogic
EBOOK: In this special edition e-book, read about the ins and outs of what makes NoSQL different from a traditional RDBMS, and discover its capabilities and limitations. Learn how to combine data from a variety of sources in one platform; discover 10 questions to ask before moving to a NoSQL database, find real-world industries that use NoSQL, and more.
Posted: 11 Nov 2016 | Published: 11 Nov 2016

MarkLogic

Learn How To Reduce The Risk of Data Project Failure
sponsored by MarkLogic
WHITE PAPER: New enterprise data integration projects are always risky. Learn how to succeed in your data projects with guidelines to adopting the right technology and mindset to get it done. In this white paper, find an outline of common challenges facing new data projects, tips for adopting new programs to replace outdated tech like RDBMS, and more.
Posted: 10 Nov 2016 | Published: 10 Nov 2016

MarkLogic

Building a DBaaS Environment With A Strong Hardware and Software Partnership
sponsored by IBM
WEBCAST: In this webcast discover how a DB software built on a scalable nexus architecture, in combination with a powerful hardware can help you create the DBaaS environment needed to handle large data workloads. Learn how you can, enable cloud environments in an on premise system, work across programming platforms, and more.
Posted: 09 Nov 2016 | Premiered: Aug 17, 2016

IBM

Lower The Cost of Real Time In-Process Analytics With a Fast, Reliable Database
sponsored by IBM
WEBCAST: In this webcast, learn about an in-memory database capable of hosting a high-performance, real-time analytics platform. Learn how this database can simplify data structures, allow for infinite scalability, increase the accessibility of complex analytics, and more.
Posted: 09 Nov 2016 | Premiered: Nov 9, 2016

IBM

Resume Business Faster with Engineered Oracle Database Recovery
sponsored by Oracle Corporation UK Ltd
VIDEO: This brief video examines the only backup and recovery system co-engineered with Oracle databases and Oracle cloud. Access now to discover a zero data loss recovery appliance that will minimize the time it takes to recover your databases fully with cloud-connected automated backups that eliminate silos and vastly improve user experiences.
Posted: 08 Nov 2016 | Premiered: 26 Oct 2016

Oracle Corporation UK Ltd

Learn How CERN Managed And Organized The Data From The Large Hadron Collider's 4 Experiments
sponsored by Oracle
WEBCAST: In this webcast case-study, learn why CERN, the company which runs the Large Hadron Collider, uses Oracle DB management technology to simultaneously run multiple databases. Learn what this program provides and if such benefits make sense for you (like application continuity, cloning and restoration of individual databases, and Oracle's Far Sync).
Posted: 08 Nov 2016 | Premiered: Nov 8, 2016

Oracle

Unleash Transformational Business Change by Modernizing Your Database Technology Platform
sponsored by Cintra/Oracle
WHITE PAPER: Access this white paper to learn why many organizations struggle to develop an integrated technology strategy, and how a strong Oracle database could drive your company's digital transformation. Inside learn the quantifiable benefits of moving to a hyper-converged platform, a strategy for modernizing your Oracle database, and more.
Posted: 07 Nov 2016 | Published: 07 Nov 2016

Cintra/Oracle

Why Smart Organizations are Transforming Their Oracle Technology Platforms
sponsored by Cintra/Oracle
WHITE PAPER: In this white paper, explore the problem many legacy-based companies are having keeping up with cloud-native enterprises, as well as learn some ways in which Oracle technologies could help even the playing field. Discover 4 distinct challenges facing older companies, and an enterprise-wide technology strategy focused around an agile Oracle database
Posted: 07 Nov 2016 | Published: 07 Nov 2016

Cintra/Oracle

The Enterprise Guide to SAP HANA's Cloud Models and Migration Checklist
sponsored by UXC Oxygen and Amazon Web Services
EGUIDE: If you're considering HANA but are unsure about SAP's models of cloud computing, you'll want to fully outline your deployment options before migration. Discover three options for cloud-based HANA, as well as 6-point checklist for crafting a successful cloud migration strategy.
Posted: 07 Nov 2016 | Published: 28 Oct 2016

UXC Oxygen and Amazon Web Services

Discover and Quantify the Benefits of Modernizing your Oracle Technology Platform
sponsored by Cintra/Oracle
WHITE PAPER: Legacy environments can no longer keep pace with today's business needs. You need to be agile, improve customer experience, and take advantage of the cloud. Learn how to modernize your Oracle database and how hyper-converged platforms stand to benefit your business.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Cintra/Oracle

Delivering Transformation: A Proven Way to Modernize your Oracle Database Technology Platform
sponsored by Cintra/Oracle
WHITE PAPER: As more companies undergo digital transformations, we're seeing a clearer path to success emerge. Explore the 5 stages of delivering Oracle database technology modernization and learn several best practices that can be applied to other areas of your digital transformation strategy.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Cintra/Oracle

The Benefits of Migrating Your Database to the Cloud
sponsored by Oracle Corporation UK Ltd
RESOURCE: There are many questions that can come about when you're thinking of migrating your database to the cloud. Use this infographic to get some answers to your questions. Discover how the cloud can benefit your database in many ways from simplifying workloads, to rapidly provisioning your database for development testing.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Oracle Corporation UK Ltd

Inside CA Technologies' Database Performance Management Products
sponsored by CA Technologies
EGUIDE: In this expert guide by data strategist Craig Mullins you'll learn about the full suite of database performance management products from CA Technologies. Craig reviews CA's 2 products for managing database structural performance, CA's SQL Performance Suite, how CA uses in-depth probes to monitor performance for a myriad of databases, and more.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

CA Technologies

Scaling SQL Server to New Limits
sponsored by Hewlett Packard Enterprise
WHITE PAPER: To avoid delays in reporting and responsiveness, learn how to turn transaction processing into a core differentiator. Discover ways the SQL Server 2016 release focuses on enhancing mission-critical performance, allowing you to empower analytics through deeper insights across data the cloud.
Posted: 02 Nov 2016 | Published: 02 Nov 2016

Hewlett Packard Enterprise

Ctac Drives Competitive Advantage with Real-Time Cloud Apps on SAP HANA
sponsored by IBM
RESOURCE: Ctac, an ICT solution provider and SAP Value Added Reseller, wanted to enable its customers to gain the advantages of real-time analytics, without imposing high, up-front investments in new infrastructure. Access this case study to learn how they achieved this goal with a scalable, flexible cloud infrastructure for S/4HANA.
Posted: 02 Nov 2016 | Published: 02 Nov 2016

IBM

The Data Explosion: A Guide to Oracle's Data Management Cloud Services
sponsored by Oracle
WHITE PAPER: In this white paper, learn about Oracle's cloud-based database program that is highly scalable – giving you the ability to adapt your DB as IoT data becomes critical to businesses. Discover how you can build, deploy, and scale applications on your terms, simplify data management, and enable proactive analytics to gain actionable insights.
Posted: 31 Oct 2016 | Published: 31 Oct 2016

Oracle
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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