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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Tech Horizons: ASG's metaCMDB, The Technology That Rocks
sponsored by ASG Software Solutions
WHITE PAPER: Read this paper to learn the challenging business climate is an opportunity for many enterprises to revisit how IT supports the need for improved business productivity. Better, more efficient IT is often required. This streamlining of IT demands better and more accurate IT management processes in order to reduce waste.
Posted: 08 Feb 2010 | Published: 08 Feb 2010


Business Intelligence Standardization
sponsored by SAP America Inc
WHITE PAPER: Learn the advantages of implementing business intelligence standards and how your organization can benefit from using SAP BusinessObjects BI solution. Standardizing on BI software can deliver similar economies of scale as IT standardization efforts.
Posted: 29 Jan 2010 | Published: 29 Jan 2010


Revenue Management: Exploiting existing data to generate increased revenue
sponsored by Datactics
WHITE PAPER: This white paper considers the potential of exploiting existing data held by organizations in such a way that it can be used to generate increased revenue. It considers the issues facing organizations in terms of the quality of their master data, as well as making recommendations to achieve improved revenue management.
Posted: 28 Jan 2010 | Published: 28 Jan 2010


Master Data Management and Data Quality
sponsored by Datactics
WHITE PAPER: MDM is not just a technology problem. It consists of both creating and maintaining Master Data based on its relevance to business processes. This paper introduces MDM solutions and the benefits of the MDM solution with an integrated data quality component.
Posted: 28 Jan 2010 | Published: 28 Jan 2010


HP LeftHand P4000 iSCSI SAN for SAP Landscapes with HP BladeSystem and HP ProCurve – Configuration and Performance
sponsored by Avnet, HP and Partners
WHITE PAPER: In today’s competitive environment, you need to accelerate business growth, while keeping costs under control. A primary contributor to escalating IT costs is the over-provisioning of storage space to solve growing SAP database and application capacity requirements. Read this paper to learn more.
Posted: 25 Jan 2010 | Published: 25 Jan 2010


The ABCs of Search: Five Steps for Creating and Implementing a Search Strategy
sponsored by Vivisimo, Inc.
WHITE PAPER: A successful search strategy that allows users to find information easily can benefit any organization. By following the ABCs of search presented in this paper, you are sure to build a strong search strategy that will allow your organization to capitalize on it most valuable asset - its people.
Posted: 25 Jan 2010 | Published: 25 Jan 2010


Presentation Transcript: Exchange 2010 Roadmap Series - Virtualization
sponsored by Dell, Inc. and Intel
PRESENTATION TRANSCRIPT: Although virtualization boasts many benefits, you may be wondering if it can help your organization. In this transcript, expert Lee Benjamin discusses the concerns IT pros have about virtualization and how to determine its worth for your company. Learn how Exchange 2010 supports virtualization and can be used to improve your backup strategy.
Posted: 12 Jan 2010 | Published: 12 Jan 2010


E-Guide: Creating, Deploying, and Managing SQL Server Virtual Appliances
sponsored by Dell Inc., Microsoft and AMD
EGUIDE: Deploying SQL Server virtual appliances for Microsoft Hyper-V is often perceived as a complex and costly process. In this expert E-Guide, brought to you by SearchSQLServer.com and Dell, you will discover the basic steps essential for effectively managing SQL Server virtual appliances.
Posted: 08 Jan 2010 | Published: 08 Jan 2010


Backup and Recovery Solution for Oracle® Databases using Sun™ Storage 7000 Series Unified Storage System
sponsored by Sun Microsystems, Inc.
WHITE PAPER: This document shows the methodologies to be followed for performing backup and recovery operation of the Oracle databases using the snapshot, clone and rollback features of the Sun Storage 7000 Series Unified Storage System.
Posted: 24 Dec 2009 | Published: 24 Dec 2009


Accelerating Databases with the Sun™ Storage F5100 Flash Array
sponsored by Sun Microsystems, Inc.
WHITE PAPER: This Sun BluePrints™ article shows how to apply the Sun Storage F5100 Flash Array as storage for database indexes in order to accelerate application performance.
Posted: 24 Dec 2009 | Published: 24 Dec 2009


Zappos Zaps Complexity with the IBM High IOPS SSD PCIe Adapter
sponsored by Fusion-IO
CASE STUDY: Zappos makes providing an optimal customer experience on its web site a top priority. Amazingly, the IBM High IOPS SSD PCIe Adapter powered by Fusion-io technology allowed Zappos to surpass its projected performance capacity needs while actually reducing maintenance.
Posted: 23 Dec 2009 | Published: 23 Dec 2009


Consolidating Oracle Databases with Sun 7000 Storage Systems
sponsored by Sun Microsystems, Inc.
WEBCAST: This webcast discusses the business of database consolidation and how the technology in the Sun storage 7000 helps reduce the cost and minimize the risk of running your business.
Posted: 18 Dec 2009 | Premiered: 18 Dec 2009


Automating Data Flows to Your Business Intelligence System
sponsored by Tidal Software
WHITE PAPER: This paper discusses Bad data, or data that is not current, has another, broader impact in leading to distrust of the system. And when the BI system cannot be fully relied on, its uses rapidly become limited. Read on to learn how to achieve trustworthy BI with complete, in-depth visibility and full control over the fragile dataflow processes.
Posted: 10 Dec 2009 | Published: 10 Dec 2009


SQL Server 2008 Upgrade Series: Virtualization
sponsored by Dell, Inc. and Intel
TECHNICAL ARTICLE: If you're a small or mid-sized business thinking about virtualization, particularly in the world of Microsoft, it makes sense to upgrade your database servers as well. This article explains why to upgrade and provides several examples of companies that have successfully made the move.
Posted: 20 Nov 2009 | Published: 20 Nov 2009


SQL Server 2008 Upgrade Series: Business Strategies
sponsored by Dell, Inc. and Intel
TECHNICAL ARTICLE: It isn't always easy to know when to upgrade to the latest hardware or software release. In the case of Microsoft SQL Server 2008, there are many compelling reasons to make the move, including: Enhanced business intelligence; improved business continuity features; better performance and better management capabilities.
Posted: 20 Nov 2009 | Published: 20 Nov 2009


SQL Server 2008 Upgrade Series: Performance
sponsored by Dell, Inc. and Intel
TECHNICAL ARTICLE: This article explores ways in which small and mid-sized businesses can improve the performance of their databases — and their businesses — by upgrading to SQL Server 2008.
Posted: 20 Nov 2009 | Published: 20 Nov 2009


SQL Server 2008 Upgrade Series: Availability & Disaster Recovery
sponsored by Dell, Inc. and Intel
TECHNICAL ARTICLE: With Microsoft SQL Server 2008, small and mid-sized businesses have a variety of options for creating state-ofthe art strategies for ensuring high availability and disaster recovery for their databases. This article explains why upgrading to SQL Server 2008 may help IT sleep better at night.
Posted: 20 Nov 2009 | Published: 20 Nov 2009


Storage Efficiency: The Key to Green Storage Operation
sponsored by Xiotech Corporation
WHITE PAPER: While energy consumption of overall data center operations and server-related equipment is generally understood, the story is quite different when it comes to storage systems. This paper offers practical advice on how to measure storage system efficiency and compares the efficiency numbers of several common storage solutions.
Posted: 19 Nov 2009 | Published: 19 Nov 2009


Protecting and Enhancing SQL Server With Double-Take Availability
sponsored by Double-Take Software
WHITE PAPER: Double-Take Software provides organizations with a solution that offers distinct recovery and protection advantages over manual Microsoft SQL built-in replication capabilities: Double-Take Availability saves more data real-time and restores that data in a much faster manner.
Posted: 16 Nov 2009 | Published: 16 Nov 2009


E-Book: Understanding In-Database Analytics Technology - Benefits, Use Cases and ROI
sponsored by Sybase, Inc.
EBOOK: Learn all about in-database technology in this E-book, designed to give you a complete overview of the technology and how it can be leveraged successfully. Read on to learn why more companies are choosing to leverage this new technology - and learn more about their ROI and business results.
Posted: 11 Nov 2009 | Published: 11 Nov 2009


Data Migration for Project Leaders
sponsored by DataFlux Corporation
WHITE PAPER: This guidebook provides the answers with a series of detailed sections including essential activities such as planning, forecasting, risk management, team selection, communication and collaboration.
Posted: 04 Nov 2009 | Published: 04 Nov 2009


Developing a mission-critical hardware strategy for your SAP environment
sponsored by Hewlett-Packard Company
EBOOK: How can you develop the optimal hardware strategy for maximum performance of your SAP environment? This eBook includes tips and insight from server, storage, virtualization and SAP software pros that will help you get the most out of your SAP enterprise software.
Posted: 27 Oct 2009 | Published: 27 Oct 2009


Oracle's Database Machine Delivers Extreme Performance
sponsored by Oracle Corporation
VIDEO: Oracle Exadata provides the reliability, scalability, and extreme performance that database customers have been demanding in today's difficult business environment. Watch this video and learn about the exponential increases in data delivery speeds and system response times that Oracle Exadata provides.
Posted: 19 Oct 2009 | Premiered: 19 Oct 2009


Sun Oracle Exadata Storage Server
sponsored by Oracle Corporation
DATA SHEET: This data sheet highlights the features and benefits of the Sun Oracle Exadata Storage Server, a storage product highly optimized for use with Oracle Database.
Posted: 19 Oct 2009 | Published: 19 Oct 2009


Sun Oracle Database Machine
sponsored by Oracle Corporation
DATA SHEET: This data sheet highlights the features and facts for the Sun Oracle Database Machine, the world's fastest for any type of database workload, and the only database machine that runs transaction processing applications.
Posted: 19 Oct 2009 | Published: 19 Oct 2009

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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 
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