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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, and Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Take Control of Your Assets and Take Control of Your Costs
sponsored by Numara Software
WEBCAST: In this webcast, you will see how you can take control of your IT costs by effectively managing your assets with Numara Asset Management Platform (NAMP). You will learn how NAMP automates your resource-intensive IT asset management challenges so you can improve compliance, improve customer satisfaction, reduce risk, and optimize your investments.
Posted: 04 Nov 2009 | Premiered: 04 Nov 2009


Where Angels Fear to Tread: The Problems of Keyword Search in E-Discovery
sponsored by FTI Technology
WHITE PAPER: In this paper – first in a three part series - we will examine the difficulties of working with keywords during a matter, the many challenges associated with relying on keyword search, and the cost and risk associated with attempting to “guess” one’s way to a relevant document set.
Posted: 04 Nov 2009 | Published: 04 Nov 2009


Data Migration for Project Leaders
sponsored by DataFlux Corporation
WHITE PAPER: This guidebook provides the answers with a series of detailed sections including essential activities such as planning, forecasting, risk management, team selection, communication and collaboration.
Posted: 04 Nov 2009 | Published: 04 Nov 2009


The IT Manager’s Guide to SQL Server 2008 Migration
sponsored by SHI
EGUIDE: While SQL Server 2008 is now considered stable and beneficial, many businesses are still hesitant to migrate. In this expert E-Guide, brought to you by SearchSQLServer.com and SHI, you will discover the unique advantages offered by a SQL Server 2008 migration.
Posted: 03 Nov 2009 | Published: 03 Nov 2009


Increase Application Performance Up To 5X With Adaptec MaxIQ™ SSD Cache Performance Solution
sponsored by Adaptec, Inc.
WHITE PAPER: Today’s data centers and cloud computing environments require increased I/O performance to support large-scale applications such as databases, web servers, e-commerce applications, file servers, and email. This whitepaper focuses on the performance benefits of using the Adaptec MaxIQ™ SSD Cache Performance Solution.
Posted: 02 Nov 2009 | Published: 02 Nov 2009


Postgres Plus and JBoss: New Division of Labor for Enterprise Applications
sponsored by EnterpriseDB Corporation
WHITE PAPER: This paper will help you understand the prospects that Postgres Plus RDBMS from EnterpriseDB and the JBoss Application Server from Red Hat can provide when used in combination.
Posted: 30 Oct 2009 | Published: 30 Oct 2009


Data Masking: Process, Policies and Procedures
sponsored by Micro Focus UK
EGUIDE: Read this brief e-guide for an introduction to data masking. This guide provides an explanation of data masking, tips on how to implement it, and a list of data masking vendors.
Posted: 28 Oct 2009 | Published: 28 Oct 2009


Developing a mission-critical hardware strategy for your SAP environment
sponsored by Hewlett-Packard Company
EBOOK: How can you develop the optimal hardware strategy for maximum performance of your SAP environment? This eBook includes tips and insight from server, storage, virtualization and SAP software pros that will help you get the most out of your SAP enterprise software.
Posted: 27 Oct 2009 | Published: 27 Oct 2009


Value Proposition for IBM DB2 9.7 -- Cost Savings Potential Compared to Oracle 11g; International Technology Group; July 2009
sponsored by IBM
WHITE PAPER: Informational applications have become one of the most critical areas of IT activity. How will these challenges be met? This report examines an option -– use of IBM DB2 9.7 as an alternative to Oracle 11g -– that represents a major new opportunity for organizations to meet escalating demand while reducing IT costs.
Posted: 20 Oct 2009 | Published: 20 Oct 2009


Presentation Transcript: The Power of Universal Patterns and Models for Master Data Management
sponsored by Embarcadero Technologies, Inc.
PRESENTATION TRANSCRIPT: In this presentation transcript featuring best-selling author, Len Silverston, learn how to implement universal patterns for data modeling to improve management flexibility. Gain insight into various modeling choices to meet your organization's needs. Discover how to improve quality and reduce management costs by re-using patterns.
Posted: 19 Oct 2009 | Published: 19 Oct 2009


Oracle's Database Machine Delivers Extreme Performance
sponsored by Oracle Corporation
VIDEO: Oracle Exadata provides the reliability, scalability, and extreme performance that database customers have been demanding in today's difficult business environment. Watch this video and learn about the exponential increases in data delivery speeds and system response times that Oracle Exadata provides.
Posted: 19 Oct 2009 | Premiered: 19 Oct 2009


Sun Oracle Exadata Storage Server
sponsored by Oracle Corporation
DATA SHEET: This data sheet highlights the features and benefits of the Sun Oracle Exadata Storage Server, a storage product highly optimized for use with Oracle Database.
Posted: 19 Oct 2009 | Published: 19 Oct 2009


Sun Oracle Database Machine
sponsored by Oracle Corporation
DATA SHEET: This data sheet highlights the features and facts for the Sun Oracle Database Machine, the world's fastest for any type of database workload, and the only database machine that runs transaction processing applications.
Posted: 19 Oct 2009 | Published: 19 Oct 2009


Acxiom Deploys Business Intelligence for Best-of-Breed Solutions
sponsored by SAP America Inc
CASE STUDY: Find out how Acxiom, specializing in providing customer and information management solutions for companies around the world, uses SAP BusinessObjects Business Intelligence (BI) solutions to transform consumer data into actionable BI.
Posted: 13 Oct 2009 | Published: 13 Oct 2009


Deploying Business Intelligence on Sun Fire X4275 Servers
sponsored by Sun Microsystems, Inc.
WHITE PAPER: Based on open source software and powerful Sun hardware technology, the Sun Business Intelligence Solution for Web Infrastructure provides an easy to manage, enterprise-class, and highly scalable Business Intelligence and Data Warehousing solution that features a low total cost of ownership.
Posted: 12 Oct 2009 | Published: 12 Oct 2009


Speeding ETL Processing in Data Warehouses
sponsored by Syncsort
WHITE PAPER: For processing data for BI analytics and other applications, the usual go-to software products include various extract, transform, load (ETL) and data warehousing solutions. However, these products do not always provide the speed required to deliver data on time. An additional product can speed the processing of high volumes of data.
Posted: 12 Oct 2009 | Published: 12 Oct 2009


eGuide: Mid-Market Guide to Architecting SQL Server for High Performance and 100% Uptime on a budget
sponsored by Dell, Inc.
EGUIDE: Read this expert E-Guide from Dell to learn key concepts that will help you architect your next SQL Server installation.
Posted: 09 Oct 2009 | Published: 09 Oct 2009


BSD Group’s Oracle Extension for Rational Performance Tester Demonstration
sponsored by IBM
PRODUCT DEMO: This quick demo gives you a great overview of the look and feel of BSD Group’s Oracle Extension for Rational Performance Tester, its features, and its capabilities. This plug-in will help you capture, record and playback transactions using Oracle NCA technology. View the demo now to learn more about increasing application visibility during testing.
Posted: 06 Oct 2009 | Published: 06 Oct 2009


The Business Value of Novell SUSE Linux Enterprise Server on HP ProLiant x86 Servers vs. Sun Solaris 10 on Sun Servers
sponsored by Hewlett-Packard Company
WHITE PAPER: Alinean, a leader in IT value measurement, teamed up with HP and Novell to assess the financial merits of moving from a legacy Sun Solaris and SPARC environment to Novell SUSE Linux Enterprise Server (SLES) running on HP ProLiant DL 785 G6 x86 Servers versus upgrading to SUN Solaris 10 running on Sun SPARC T5440. Read this paper for the results.
Posted: 05 Oct 2009 | Published: 05 Oct 2009


Extracting Value from Enterprise Log Data
sponsored by ArcSight, Inc.
WHITE PAPER: This whitepaper outlines the drivers for log management as well as their underlying challenges and drive towards a common set of requirements for evaluation of log management tools.
Posted: 29 Sep 2009 | Published: 29 Sep 2009


Partitioning with Oracle Database 11g Release 2
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to learn about the latest partitioning techniques, enhanced scalability, and extended manageability capabilities available in Oracle Database 11g Release 2.
Posted: 25 Sep 2009 | Published: 25 Sep 2009


Oracle Database 11g Product Family
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to get an overview of the Oracle Database family of products and learn how you can transform your business, budgets, and service levels with Oracle Database 11g Release 2.
Posted: 25 Sep 2009 | Published: 25 Sep 2009


Breaking the Scalability Barrier with Infinite Cache
sponsored by EnterpriseDB Corporation
WHITE PAPER: Infinite Cache™ from EnterpriseDB revolutionizes distributed cache management on commodity blade server hardware by substantially increasing the amount of memory available to hold data including entire databases with outstanding performance.
Posted: 23 Sep 2009 | Published: 23 Sep 2009


Best Practices for Managing an SAP Landscape Using HP Management Solutions
sponsored by Avnet, HP and Partners
WHITE PAPER: This paper describes a comprehensive set of best practices that allow mid-market enterprise SAP customers to appropriately configure and use HP management software to monitor, manage, and operate an SAP® environment.
Posted: 18 Sep 2009 | Published: 18 Sep 2009


SQL Server 2008 Spotlight on Cost - 12 Ways to Reduce Costs with MSFT SQL Server 2008
sponsored by Microsoft
WHITE PAPER: This white paper describes ways in which organizations can use Microsoft SQL Server 2008 to save time and money.
Posted: 18 Sep 2009 | Published: 18 Sep 2009

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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 
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