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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Support Your Innovation Needs with SQL Server
sponsored by Microsoft
WHITE PAPER: Access this white paper and uncover ways to leverage the data explosion in the face of customer demand with SQL Server.
Posted: 05 Feb 2016 | Published: 05 Feb 2016

Microsoft

Why Database in the Cloud?
sponsored by Oracle Corporation
VIDEO: When it comes to database in the cloud, this video lays the foundation for a solid business case. Uncover useful statistics that will help you determine your needs for Database as a Service (DBaaS).
Posted: 05 Feb 2016 | Premiered: 05 Feb 2016

Oracle Corporation

Optimizing SQL Server and IT Performance
sponsored by Rackspace
RESOURCE CENTER: This resource discusses how Rackspace DBA Services can help you to augment your in-house staff, architect and optimize infrastructure, alleviate the burden of routine IT maintenance, help extend the life of legacy systems and optimize new technologies such as SQL Server 2014.
Posted: 04 Feb 2016 | Published: 04 Feb 2016

Rackspace

Data Sheet: SQL Server 2016
sponsored by Microsoft
WHITE PAPER: This datasheet lists details on three categories of enhancement in the latest roll-out of SQL Server. Learn about improved scalability, powerful insights on any device, security upgrades, and much more.
Posted: 04 Feb 2016 | Published: 04 Feb 2016

Microsoft

The Total Economic Impact of SQL Server
sponsored by Microsoft
WHITE PAPER: The purpose of the following study is to provide readers with a framework to evaluate the potential financial impact of SQL Server for mission-critical applications and their organizations. See the results of interviews with six businesses and let their experiences drive your decision-making.
Posted: 04 Feb 2016 | Published: 31 Jul 2014

Microsoft

SQL Server and the Data Platform
sponsored by Microsoft
WHITE PAPER: This data sheet presents three reasons SQL Server is beneficial to the enterprise, offering details about each one. Discover why building, deploying, and managing solutions that span on-premises and cloud environments just got easier.
Posted: 03 Feb 2016 | Published: 31 Mar 2014

Microsoft

Searching for Better Big Data Business Value? Look to the Cloud
sponsored by Oracle Corporation
VIDEO: In this brief video, you will discover a big data cloud service that utilizes the latest advances in big data processing and unifies these processes with Oracle's Big Data SQL. Tune in to access the benefits of cloud-enabled data management.
Posted: 03 Feb 2016 | Premiered: 03 Feb 2016

Oracle Corporation

Integrating Big Data Systems with Enterprise Data Warehouses
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, you will learn how to both maximize the business benefits of big data and minimize the risk of adopting new technologies with a unified query system. Read on to allow a single query to access data in multiple stores—be they Hadoop, NoSQL or relational databases.
Posted: 03 Feb 2016 | Published: 31 Jan 2015

Oracle Corporation

The Technical Details of SQL Server 2016
sponsored by Microsoft
WHITE PAPER: This white paper covers new database management features in the latest evolution of SQL Server. Learn how backups, migrations, and more have been enhanced and made simpler in SQL Server 2016.
Posted: 02 Feb 2016 | Published: 29 May 2015

Microsoft

Discovering Dedicated Cloud Services for Big Data Management
sponsored by Oracle Corporation
VIDEO: In this video, you will discover a comprehensive and dedicated cloud service that delivers high performance and agility for your big data environment. Tune in now to learn how this service gives you one fast SQL query over all your data, whether it's in Hadoop, NoSQL, or Oracle Database.
Posted: 28 Jan 2016 | Premiered: 10 Aug 2015

Oracle Corporation

6 Patterns of Big Data & Analytics Adoption
sponsored by Oracle Corporation
WHITE PAPER: Access this research report to discover the importance of information architecture in your big data analytics. Learn 6 patterns of big data analytics adoption that prove the importance of information architecture.
Posted: 21 Jan 2016 | Published: 30 Jun 2015

Oracle Corporation

Gold Client helps Northrop Grumman create an isolated SAP environment
sponsored by Attunity
CASE STUDY: Northrop Grumman Corporation is a $32 billion company that specializes in defense and technology products and services for the global market. Access this case study to learn how they were able to optimize their data for an SAP environment.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Attunity

Simplify Database Administration with All-Flash Array
sponsored by EMC
WHITE PAPER: This brief white paper discusses how all-flash arrays can alleviate the stresses of SQL database administrators (DBAs) by providing scale-out performance architecture. Access now and discover how this all-flash array can simplify your database layout and provide consistent, dependable database performance.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

EMC

Date Lake: Adoption and Maturity Survey Findings Report
sponsored by Attunity
RESEARCH CONTENT: Back by insights from 385 IT practitioners, this report, produced by Radiant Advisors and Unisphere Research, reveals the findings of data lake adoption and use cases.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Attunity

Redefine DBA Productivity With All-Flash Arrays
sponsored by EMC
WHITE PAPER: This brief white paper discusses how all-flash arrays can alleviate the stresses of Oracle DBAs by providing scale-out performance architecture. Access now and discover how this all-flash array can simplify your database layout and enable continuous and efficient operations.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

EMC

Dealing with Data Dimensions
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Clive Longbottom and Rob Bamforth explain how to get the most from data analytics by considering data from different angles.
Posted: 08 Jan 2016 | Published: 08 Jan 2016

ComputerWeekly.com

Strategies, Solutions, and Advice for Leveraging Big Data and Unlocking Your Competitive Edge
sponsored by Cisco Systems, Inc.
WHITE PAPER: Access this exclusive e-zine to learn the strategies, solutions, and providers that can help you unlock your big data competitive edge – including insight and updates from leading Hadoop vendors, solution bundles that take the guesswork and complexity out of big data deployments, and more.
Posted: 09 Dec 2015 | Published: 09 Dec 2015

Cisco Systems, Inc.

Pros and Cons of Oracle Database Cloud
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This white paper examines how Oracle's cloud database strategy has taken a step forward. Read on to explore an analysis of their latest cloud database offering that looks into strengths, weaknesses, and more.
Posted: 01 Dec 2015 | Published: 31 Dec 2014

Oracle Corporation UK Ltd

Databases: Why All Signs Point to the Cloud
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This white paper discusses how many organizations are turning to a Database as a Service (DBaaS) cloud strategy to provide instant availability of resources. Explore the differences in DBaaS cloud models, delve into DBaaS use cases, and more.
Posted: 01 Dec 2015 | Published: 01 Dec 2015

Oracle Corporation UK Ltd

Maximizing the Value of Data in the Cloud
sponsored by Attunity
WHITE PAPER: In this THINKstrategies white paper, learn how to tackle big data challenges, and how a new generation of cloud alternatives can respond to the challenges.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Attunity

How Does your Database Measure Up?
sponsored by IBM
ASSESSMENT TOOL: This simple assessment is designed to help you evaluate your organization's database needs. With just a few simple questions, you'll be able to determine what in-memory computing, removable nodes, and more can do for you.
Posted: 12 Nov 2015 | Published: 12 Nov 2015

IBM

Why the Core Database Matters - landing page
sponsored by IBM
RESOURCE: How can you tell if your database can handle the transactional data necessary to launch effective big data initiatives? Access this brief resource to learn why having the right database infrastructure can mean the difference between success and failure on your next big data project.
Posted: 10 Nov 2015 | Published: 10 Nov 2015

IBM

Stop Throwing Hardware at SQL Server Performance
sponsored by SolarWinds, Inc.
WHITE PAPER: Access this white paper now to discover why the most practical way to gather and analyze performance data is through a third-party tool that performs database analysis. Discover how your organization can find the right tool to improve your database performance today.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

SolarWinds, Inc.

Jumpstarting Integrated Data Virtualization
sponsored by Red Hat
WHITE PAPER: In this white paper, learn how you can virtually unify your data to improve agility, efficiency, and effectiveness with one data virtualization option. Also explore the data virtualization implementations available with this provider, including construction of a virtual database, planning and enablement, and more.
Posted: 08 Oct 2015 | Published: 31 Dec 2013

Red Hat

Computer Weekly – 27 October 2015: Blockchain Sparks Change in Banking Industry
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, find out why blockchain, the technology that underpins bitcoin, is making waves in the banking sector. Also learn why EasyJet says digital is increasingly important for airlines, and take a look at the forces driving digital disruption and why some sectors are changing faster than others.
Posted: 23 Oct 2015 | Published: 23 Oct 2015

ComputerWeekly.com
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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