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Consumer Market

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ALSO CALLED: Digital Home Market, Home Education Market, Home Networking Market, Digital Consumer Market, Consumer Services Market, Consumer Devices Market, Home Automation Market, Home Productivity Market, Consumer Electronics Market, Consumers
DEFINITION: Purchasers of goods and services by consumers who personally consume or benefit from the purchased products and do not buy products primarily to make a profit, such as groceries, magazines, television sets, haircuts, etc.
Consumer Market Reports
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Making Targeted, Personalized and Timely Marketing Messages Deliver Value
sponsored by IBM
WHITE PAPER: This white paper addresses consumer insight challenges as well as today's market dynamics. Uncover quick, cost-effective methods for organizing and analyzing a wealth of consumer information while improving returns on marketing spend.
Posted: 05 Aug 2015 | Published: 31 Mar 2015

IBM

Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014

IBM

Royal Caribbean Cruises Ltd. Speeds Ahead with IBM FlashSystem
sponsored by IBM
VIDEO: This video explains why this cruise line chose a flash system in order to get information faster and serve customers better.
Posted: 19 Jun 2015 | Premiered: 15 Jan 2014

IBM

The New Era of Self-Service Analytics
sponsored by Information Builders
WHITE PAPER: Access this informative white paper to learn how organizations are taking advantage of the boom in self-service analytic apps by deploying them to users. Discover solutions that let consumers visualize, analyze and explore data that matters to them, while helping them convert insights into action in real-time.
Posted: 08 Apr 2015 | Published: 08 Apr 2015

Information Builders

10 Digital Marketing Tips for a Successful 2015
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about the top 10 digital marketing trends from last year that are making a big splash in the field today
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

5 Tips for "White Space" Emails That Educate, Entertain, and Engage
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about informative "white space" emails as a contrast to the traditional sales driven marketing email. With informative tricks and educational tips and trends to build intimate relationships with the customer, read on to find out how white space emails could ultimately fuel revenue for your company.
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

KPMG Global Technology Innovation Survey
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: KPMG's Global Technology Innovation Survey identifies 3D printing, internet of things (IoT), and biotech/healthcare IT are among the top five disruptive technologies over the next three years.
Posted: 02 Oct 2014 | Published: 02 Oct 2014

ComputerWeekly.com

The Impact of OpenStack Commercialization
sponsored by Global Knowledge
WHITE PAPER: This whitepaper covers the impact that comnsumerization is having on the progress and development of the open-source cloud and will help you sort through the different approaches.
Posted: 20 Mar 2014 | Published: 18 Mar 2014

Global Knowledge

Consumerisation and BYOD Purchasing Intentions Europe 2013
sponsored by ComputerWeekly.com
RESEARCH CONTENT: This exclusive Computer Weekly/TechTarget research reveals European organisations plans for BYOD and Consumerisation of IT.
Posted: 19 Dec 2013 | Published: 19 Dec 2013

ComputerWeekly.com

Delivering omni-channel shopping - Using information management and analytics in consumer industries and retail
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation analytics strategies that are driving success.
Posted: 17 Dec 2013 | Published: 28 Feb 2013

Hewlett-Packard Limited

Network Purchasing Intentions 2013
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This exclusive Computer Weekly/TechTarget research ,based on a survey of over 400 European IT professionals, reveals organisations’ investment plans for networking technology.
Posted: 02 Dec 2013 | Published: 02 Dec 2013

ComputerWeekly.com

The trust advantage: How to win at big data
sponsored by ComputerWeekly.com
ANALYST REPORT: Without consumer trust, most of the trillions of dollars of social and economic value promised from big data will go to waste, this report from The Boston Consulting Group reveals.
Posted: 11 Nov 2013 | Published: 11 Nov 2013

ComputerWeekly.com

Next Generation Data centre Index – Cycle III
sponsored by ComputerWeekly.com
ANALYST REPORT: Organisations that are investing in key areas of IT and changing their mindset in the way they approach IT are well ahead of those just trying to save money,  say analysts Clive Longbottom and Bob Tarzey.
Posted: 27 Aug 2013 | Published: 27 Aug 2013

ComputerWeekly.com

IT Security Case Studies
sponsored by ComputerWeekly.com
CASE STUDY: Warwick Ashford presents 4 critical IT security case-studies selected from the winners of Computer Weekly's European User Awards.
Posted: 21 Jun 2013 | Published: 21 Jun 2013

ComputerWeekly.com

Security Think Tank: Bring your own device
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: With the growth of BYOD, what measures can IT take to ensure the security of enterprise data and does Mobile Device Management (MDM) really have a role? Leading security specialists offer their advice.
Posted: 21 Jun 2013 | Published: 21 Jun 2013

ComputerWeekly.com

The Future of Corporate IT
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This research study from CEB identifies five opportunities for CIOs to drive productivity and growth as organisations adopt new working practices.
Posted: 05 Jun 2013 | Published: 05 Jun 2013

ComputerWeekly.com

The Deloitte Consumer Review: A more secure customer
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from Deloitte assesses the impact of cybercrime on consumers and offers advice to businesses on how to respond.
Posted: 12 Mar 2013 | Published: 12 Mar 2013

ComputerWeekly.com

Musings on datacentres
sponsored by ComputerWeekly.com
ANALYST REPORT: Analyst Clive Longbottom discusses the key issues in managing and designing data centres.
Posted: 11 Mar 2013 | Published: 11 Mar 2013

ComputerWeekly.com

Selecting a Web Content Management Solution for Your Business
sponsored by IBM
WHITE PAPER: Access this rich white paper to learn the the properties of a high quality WCM platform. Learn what the newer products are capable of, and you'll be aware of what qualifies as an up-to-date and effective system for your business. Discover the attributes of WCM tools that offer a personalized, enhanced experience for your customer.
Posted: 25 Mar 2015 | Published: 03 Apr 2014

IBM

Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013

IBM

Emerging Trends Radar Screen
sponsored by Gartner
WEBCAST: Tune in to this in-depth Gartner webcast to learn about emerging trends and how consumerization and mobile devices are driving innovation in the enterprise, and how you can tap into these rising trends to take your organization to the next level.
Posted: 02 Jul 2014 | Premiered: Jul 2, 2014, 01:00 EDT (05:00 GMT)

Gartner

Securing Mobile Worker Data in the Age of IT Consumerization
sponsored by Code42
WHITE PAPER: This white paper highlights the benefits of consumerization and focuses on the challenges that it presents while also presenting a solution to handle those challenges.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

Code42

Financial Firms: Successfully Embracing the Workflow Transformation
sponsored by Hewlett-Packard Limited
WHITE PAPER: The following white paper entails exactly what the workflow transformation is as well as expert advice from leading organizations on how to improve upon the integral areas of financial firms.
Posted: 29 Oct 2013 | Published: 29 Oct 2013

Hewlett-Packard Limited

IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011

IBM

Managing Volatility Through Smart Inventory Planning
sponsored by IBM
WHITE PAPER: This resource explores the key trends shaping the consumer products sector, and details how you can use smart inventory optimization tools to drive critical savings across the entire supply chain. See if these tools can solve your manufacturing troubles by reading on now.
Posted: 03 May 2013 | Published: 31 Jan 2012

IBM
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