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| Nov 21, 2009 |
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Vertical Industries >
Market Segments >
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ALSO CALLED:
Digital Home Market,
Home Education Market,
Home Networking Market,
Digital Consumer Market,
Consumer Services Market,
Consumer Devices Market,
Home Automation Market,
Home Productivity Market,
Consumer Electronics Market,
Consumers
DEFINITION: Purchasers of goods and services by consumers who personally consume or benefit from the purchased products and do not buy products primarily to make a profit, such as groceries, magazines, television sets, haircuts, etc.
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Consumer Market Reports
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1 Match
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Brand Management - Leveraging the Power of Integrated Marketing
sponsored by SAP America Inc
WHITE PAPER:
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
Posted: 01 Feb 2008 | Published: 01 Feb 2008
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