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Consumer Market

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ALSO CALLED: Digital Home Market, Home Education Market, Home Networking Market, Digital Consumer Market, Consumer Services Market, Consumer Devices Market, Home Automation Market, Home Productivity Market, Consumer Electronics Market, Consumers
DEFINITION: Purchasers of goods and services by consumers who personally consume or benefit from the purchased products and do not buy products primarily to make a profit, such as groceries, magazines, television sets, haircuts, etc.
Consumer Market Reports
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Making Targeted, Personalized and Timely Marketing Messages Deliver Value
sponsored by IBM
WHITE PAPER: This white paper addresses consumer insight challenges as well as today's market dynamics. Uncover quick, cost-effective methods for organizing and analyzing a wealth of consumer information while improving returns on marketing spend.
Posted: 05 Aug 2015 | Published: 31 Mar 2015


Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014


The Future of Tech in the Workplace is Bright, But Not Fully Automated
sponsored by Dell, Inc.
WHITE PAPER: If you are in management and feel that the workplace needs a human touch despite BYOD trends, you'll want to access this detailed infographic. Uncover findings from workforce researchers illustrating employees' technological outlook, with useful statistics and a comprehensive study.
Posted: 13 Apr 2015 | Published: 31 Dec 2014

Dell, Inc.

Technology: The Secret to Happy (and Productive) Employees
sponsored by Dell, Inc.
WHITE PAPER: Access this detailed infographic to gain insights on current trends in employer technology. Learn IT decision makers' new approaches to considering updated devices for workers, and where employees and their leaders clash.
Posted: 13 Apr 2015 | Published: 31 Dec 2014

Dell, Inc.

The New Era of Self-Service Analytics
sponsored by Information Builders
WHITE PAPER: Access this informative white paper to learn how organizations are taking advantage of the boom in self-service analytic apps by deploying them to users. Discover solutions that let consumers visualize, analyze and explore data that matters to them, while helping them convert insights into action in real-time.
Posted: 08 Apr 2015 | Published: 08 Apr 2015

Information Builders

KPMG Global Technology Innovation Survey
sponsored by
ESSENTIAL GUIDE: KPMG's Global Technology Innovation Survey identifies 3D printing, internet of things (IoT), and biotech/healthcare IT are among the top five disruptive technologies over the next three years.
Posted: 02 Oct 2014 | Published: 02 Oct 2014

Analytics Insights Deliver Competitive Differentiation
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this resource, learn how retailers should capitalize on omni-channel commerce by leveraging business intelligence from social media and use predictive analytics to optimize business strategies and maximize profitability.
Posted: 22 Jan 2014 | Published: 31 Jul 2013

Hewlett Packard Enterprise

Consumerisation and BYOD Purchasing Intentions Europe 2013
sponsored by
RESEARCH CONTENT: This exclusive Computer Weekly/TechTarget research reveals European organisations plans for BYOD and Consumerisation of IT.
Posted: 19 Dec 2013 | Published: 19 Dec 2013

Delivering Omni-Channel Shopping: Using Information Management and Analytics in Consumer Industries and Retail
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation analytics strategies that are driving success.
Posted: 17 Dec 2013 | Published: 28 Feb 2013

Hewlett-Packard Enterprise

Network Purchasing Intentions 2013
sponsored by
ESSENTIAL GUIDE: This exclusive Computer Weekly/TechTarget research ,based on a survey of over 400 European IT professionals, reveals organisations’ investment plans for networking technology.
Posted: 02 Dec 2013 | Published: 02 Dec 2013

The trust advantage: How to win at big data
sponsored by
ANALYST REPORT: Without consumer trust, most of the trillions of dollars of social and economic value promised from big data will go to waste, this report from The Boston Consulting Group reveals.
Posted: 11 Nov 2013 | Published: 11 Nov 2013

Next Generation Data centre Index – Cycle III
sponsored by
ANALYST REPORT: Organisations that are investing in key areas of IT and changing their mindset in the way they approach IT are well ahead of those just trying to save money,  say analysts Clive Longbottom and Bob Tarzey.
Posted: 27 Aug 2013 | Published: 27 Aug 2013

Security Think Tank: Bring your own device
sponsored by
ESSENTIAL GUIDE: With the growth of BYOD, what measures can IT take to ensure the security of enterprise data and does Mobile Device Management (MDM) really have a role? Leading security specialists offer their advice.
Posted: 21 Jun 2013 | Published: 21 Jun 2013

IT Security Case Studies
sponsored by
CASE STUDY: Warwick Ashford presents 4 critical IT security case-studies selected from the winners of Computer Weekly's European User Awards.
Posted: 21 Jun 2013 | Published: 21 Jun 2013

The Future of Corporate IT
sponsored by
ESSENTIAL GUIDE: This research study from CEB identifies five opportunities for CIOs to drive productivity and growth as organisations adopt new working practices.
Posted: 05 Jun 2013 | Published: 05 Jun 2013

The Deloitte Consumer Review: A more secure customer
sponsored by
ESSENTIAL GUIDE: This report from Deloitte assesses the impact of cybercrime on consumers and offers advice to businesses on how to respond.
Posted: 12 Mar 2013 | Published: 12 Mar 2013

Musings on datacentres
sponsored by
ANALYST REPORT: Analyst Clive Longbottom discusses the key issues in managing and designing data centres.
Posted: 11 Mar 2013 | Published: 11 Mar 2013

Super themes shaping the ICT agenda in 2013
sponsored by
ANALYST BRIEF: Tim Jennings, chief IT analyst at Ovum identifies seven super themes that will shape the ICT agenda for the year ahead.
Posted: 06 Feb 2013 | Published: 06 Feb 2013

Selecting a Web Content Management Solution for Your Business
sponsored by IBM
WHITE PAPER: Access this rich white paper to learn the the properties of a high quality WCM platform. Learn what the newer products are capable of, and you'll be aware of what qualifies as an up-to-date and effective system for your business. Discover the attributes of WCM tools that offer a personalized, enhanced experience for your customer.
Posted: 25 Mar 2015 | Published: 03 Apr 2014


Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013


Emerging Trends Radar Screen
sponsored by Gartner
WEBCAST: Tune in to this in-depth Gartner webcast to learn about emerging trends and how consumerization and mobile devices are driving innovation in the enterprise, and how you can tap into these rising trends to take your organization to the next level.
Posted: 02 Jul 2014 | Premiered: Jul 2, 2014, 01:00 EDT (05:00 GMT)


Securing Mobile Worker Data in the Age of IT Consumerization
sponsored by Code42
WHITE PAPER: This white paper highlights the benefits of consumerization and focuses on the challenges that it presents while also presenting a solution to handle those challenges.
Posted: 24 Feb 2014 | Published: 24 Feb 2014


Financial Firms: Successfully Embracing the Workflow Transformation
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: The following white paper entails exactly what the workflow transformation is as well as expert advice from leading organizations on how to improve upon the integral areas of financial firms.
Posted: 29 Oct 2013 | Published: 29 Oct 2013

Hewlett-Packard Enterprise

IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011


Managing Volatility Through Smart Inventory Planning
sponsored by IBM
WHITE PAPER: This resource explores the key trends shaping the consumer products sector, and details how you can use smart inventory optimization tools to drive critical savings across the entire supply chain. See if these tools can solve your manufacturing troubles by reading on now.
Posted: 03 May 2013 | Published: 31 Jan 2012

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