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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software White Papers (View All Report Types)
51 - 75 of 245 Matches Previous Page  |  Next Page
The State of Customer Experience in Financial Services
sponsored by Infor
WHITE PAPER: This white paper explores the gap between intimate interactions at banking institutions and "always on" digital channels. Learn ways to close it with data and analytics, content management, social media marketing, and more.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Infor

Thinking Beyond Technology In Your Customer Service Strategy
sponsored by RBA
WHITE PAPER: This e-book explores the importance of a CRM solution that enables seamless customer experiences across all channels and improves your existing workflows and processes. Plus, you'll learn 3 principles of successful marketing to apply in your customer service strategy.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

RBA

17 Organizations Deliver Amazing Personalized Customer Experiences
sponsored by Microsoft
WHITE PAPER: This white paper explores the real-world experiences of 17 organizations that leveraged a data-forward CRM approach to drive better customer service. Discover their stories, challenges, and the benefits they achieved.
Posted: 22 Feb 2016 | Published: 31 Dec 2015

Microsoft

Optimize Your Workforce for the Omnichannel Revolution
sponsored by Genesys
WHITE PAPER: Where are your customers and what are they doing? Download this white paper now to learn more about the omnichannel revolution. Read on to discover how you can optimize your workforce to effectively serve customers on any channel.
Posted: 18 Feb 2016 | Published: 31 Dec 2015

Genesys

Five Capabilities to Look For In a Customer Experience Platform
sponsored by Genesys
WHITE PAPER: In this white paper you will learn how you can choose the right technology to design and orchestrate your customer engagement to deliver on customer expectations while simultaneously addressing your company needs.
Posted: 16 Feb 2016 | Published: 31 Dec 2015

Genesys

Best practices for a seamless Omnichannel Customer Experience
sponsored by Genesys
WHITE PAPER: It is critical that you consider how to design a memorable experience in the customer lifecycle that maps to the needs of your particular customer segment and aligns to your brand values. Download this white paper now to uncover six best practices to help you design and implement that experience.
Posted: 12 Feb 2016 | Published: 12 Feb 2016

Genesys

Measuring Social Media ROI in the Enterprise: Myths and Facts
sponsored by Oracle Corporation
WHITE PAPER: When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper makes the case that ROI determination can be approached in a unified, structured and straightforward way.
Posted: 11 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

Build Inspired Storefront Experiences in the Cloud
sponsored by Oracle Corporation
WHITE PAPER: Learn about a SaaS strategy that can allow you to launch an innovative online storefront. Discover features like site search and navigation, preview capability without affecting the live site, promotions and recommendations, and much more.
Posted: 29 Jan 2016 | Published: 29 Jan 2016

Oracle Corporation

Strategic Considerations When Building Customer Service for The Next Decade
sponsored by Microsoft
WHITE PAPER: How can organizations keep up with today's mercurial customer service landscape? Access this white paper to uncover a practical approach to creating a customer service strategy while considering the issues that affect customer service today and for the next few years
Posted: 28 Jan 2016 | Published: 30 Nov 2015

Microsoft

Automate Quote-to-Cash Processes to Drive Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper discusses CPQ strategies that enable sales reps to streamline modern quote-to-cash processes. Learn how to use these sales strategies to improve your team's productivity and increase your profit margins.
Posted: 25 Jan 2016 | Published: 31 Dec 2015

Oracle Corporation

Leverage CPQ Strategies to Sell More, Faster
sponsored by Oracle Corporation
WHITE PAPER: This white paper explores cloud-based CPQ (configure, price, quote) strategies that help businesses eliminate human error and speed up quote turnaround time. Learn how to automate your configuration and quoting processes in order to sell more, faster.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

Oracle Corporation

Sales Cloud Constellation Research Report
sponsored by Oracle Corporation
WHITE PAPER: In the following exclusive white paper, learn about Oracle Sales Cloud and its implications on new and seasoned users. Inside uncover three unique case studies that demonstrate the benefits and use cases of this software. Additionally, uncover eight key points that will help you make the most out of Oracle Sales Cloud.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

Oracle Corporation

Research Report: The New Age of B2B Selling
sponsored by Oracle Corporation
WHITE PAPER: This research report, by Harvard Business Review, explores how advanced analytics gives B2B sales organizations the intelligence they need to pinpoint opportunities, anticipate customer needs, and hit their goals.
Posted: 25 Jan 2016 | Published: 31 Dec 2014

Oracle Corporation

5 Drivers of the Successful Modern Sales Force
sponsored by Oracle Corporation
WHITE PAPER: Uncover 5 steps your sales team should take to modernize sales tactics in the age of the empowered customer. Plus, learn how to become a mobile, productive sales team, stay ahead of competitors with actionable analytics, collaborate across the enterprise to close more deals, faster, and more.
Posted: 25 Jan 2016 | Published: 31 Mar 2014

Oracle Corporation

How to Use Social Media to Drive Sales
sponsored by Microsoft
WHITE PAPER: In this white paper, uncover how social media is impacting the selling lifecycle and how you can use it to drive sales. Gain insights on the pros and cons of becoming a social seller, the importance of creating your professional brand on LinkedIn, and much more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

How to Turn Leads into Sales in the Digital Era
sponsored by Microsoft
WHITE PAPER: This best practice guide takes a closer look at the role of analytics in helping the modern salesperson do their job successfully. Explore sales analytics best practices, learn how to use KPIs to stay on track, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

The Social Media Guide: Practical Tips to Drive Sales
sponsored by Microsoft
WHITE PAPER: This white paper is the salesperson's complete guide to social media selling strategies that make a meaningful impact on customers. Discover what it means to be a social seller, best practices to make the sale, and more.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

Microsoft

Delivering Effective CRM Today: A Look Into New, Dynamic Approaches
sponsored by Microsoft
WHITE PAPER: This white paper discusses dynamic approaches for delivering effective CRM for today's on-the-go, mobile lifestyles. Plus, learn how an organization used next-gen CRM to bring order to their disparate systems and data while driving better customer experiences.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

Nucleus Research Report: Phase Out Legacy CRM Tools to Drive Business Success
sponsored by Salesforce.com
WHITE PAPER: Download this free Nucleus Research Report to learn the top reasons to upgrade your legacy CRM apps. Discover how you can increase agent productivity, decrease average handle time, and more.
Posted: 15 Jan 2016 | Published: 31 Oct 2015

Salesforce.com

CRM Success Stories: Pandora Jewelry LLC
sponsored by Microsoft
WHITE PAPER: This case study reveals how Pandora implemented a globally connected, collaborative environment to quickly adapt and respond to the needs of its expanding customer base and enabled employees with self-service access to crucial customer data. Discover how you can similarly achieve customer focus.
Posted: 08 Jan 2016 | Published: 06 Nov 2015

Microsoft

CRM Success Stories: Amway Korea
sponsored by Microsoft
WHITE PAPER: Access this infographic and learn how Amway Korea improved service quality and better decision-making by enabling employees with an integrated CRM strategy. Learn how their approach can help you remain competitive and ensure customer satisfaction.
Posted: 08 Jan 2016 | Published: 10 May 2015

Microsoft

CRM Success Stories: Shell Card Services
sponsored by Microsoft
WHITE PAPER: By bringing its CRM approach up to speed, Shell enhanced sales and revenue growth. Access this infographic and learn how you can achieve similar benefits.
Posted: 08 Jan 2016 | Published: 25 Jun 2015

Microsoft

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark

CCM: Connecting Customers to a Deeper Conversation
sponsored by Kofax from Lexmark
WHITE PAPER: Customer communications management empowers you to easily engage with customers across multiple delivery channels. Access this helpful resource to learn more about passive and active multi-channeling and to discover the top 3 benefits of each approach.
Posted: 13 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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