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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM SoftwareWhite Papers (View All Report Types)
76 - 100 of 153 Matches Previous Page  | Next Page
Integrative CRM Enhances Midsize Business Agility and Performance
sponsored by IBM
WHITE PAPER: This paper is designed to help IT and business leaders at midsize companies find innovative ways to extend their customer relationship management (CRM) capabilities to capitalize on emerging trends such as cloud, mobile, social media and predictive analytics. Gain essential insight to get closer to your customers and ensure your company's survival.
Posted: 16 Aug 2012 | Published: 01 Jul 2012

IBM

Oracle’s Optimized Solution for CRM - A Business Case for Secured Siebel CRM on Oracle’s SPARC T-Series
sponsored by Oracle Corporation
WHITE PAPER: Data privacy and thefts, contractual terms and compliance requirements are issues that all need to be considered when installing a CRM system. This paper outlines how deploying Siebel CRM on Oracle's SPARC T-Series servers mitigates risk while helping maintain a low total cost of ownership by not requiring more equipment.
Posted: 05 Jul 2012 | Published: 16 Mar 2011

Oracle Corporation

A smarter approach to CRM: An IBM perspective
sponsored by IBM
WHITE PAPER: With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.
Posted: 05 Jul 2012 | Published: 15 Feb 2012

IBM

Social Media and Loyalty: Four Customer Success Stories
sponsored by Medallia
WHITE PAPER: Review this brief resource to learn the details of a CRM strategy that boasts the ability to increase online review scores, enhance referral marketing practices, build a loyal social community, and more. Read through 4 customer success stories and discover how they leveraged this tool to generate more business.
Posted: 28 Jun 2012 | Published: 01 Jun 2012

Medallia

Become a social business on the cloud: IBM SmartCloud for Social Business collaboration services
sponsored by IBM
WHITE PAPER: This brief paper outlines a social business cloud solution that provides integrated e-mail, social business capabilities and third-party applications, all delivered through cloud computing. Learn how it offers a security-rich environment that will allow your business to become a social butterfly in addition to reducing costs and complexity.
Posted: 16 Apr 2012 | Published: 16 Apr 2012

IBM

Work Smarter. Sell Better. Win More.
sponsored by SAP America, Inc.
WHITE PAPER: Read this paper and learn how SAP Sales OnDemand provides the solution that sales people need to win in today’s environment.
Posted: 12 Apr 2012 | Published: 12 Apr 2012

SAP America, Inc.

CRM Solutions For The Finance And Insurance Industries
sponsored by SAP America, Inc.
WHITE PAPER: Read this report to learn how Forrester Research rated 24 CRM solutions in terms of their strengths and weaknesses in supporting four key cross-functional processes in the finance and insurance industry.
Posted: 28 Mar 2012 | Published: 14 Feb 2011

SAP America, Inc.

Building a Clear and Socially Connected Enterprise
sponsored by SAP America, Inc.
WHITE PAPER: Read this white paper to learn how financial services firms can leverage social channels to better understand changing customer needs and interaction styles, develop products and services that address those changes, and create marketing campaigns that target these customers.
Posted: 27 Mar 2012 | Published: 31 Dec 2010

SAP America, Inc.

Is Your CRM Solution Keeping Up with the Times?
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the Software-as-a-Service (SaaS) factor.
Posted: 02 Mar 2012 | Published: 01 Dec 2011

Oracle Corporation

Deliver a Superior Cross-Channel Commerce Experience
sponsored by Oracle Corporation
WHITE PAPER: With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

Knowledge-Infused Customer Relationship Management: A Game-Changing Investment for Customer Support
sponsored by Oracle Corporation
WHITE PAPER: Most customer service organizations have recently seen operational budgets cut by nearly 20%. In addition, the goal of maintaining quality customer service has become more difficult to achieve. Organizations must now deliver the same levels of service with fewer resources. Can it be done? Read on, and find out how.
Posted: 01 Mar 2012 | Published: 16 Nov 2011

Oracle Corporation

Cloud Cover for the Call Center: Meeting Demands Intelligently and Efficiently
sponsored by Oracle Corporation
WHITE PAPER: This paper covers many of the complications and complexities of managing a call center. It explores the various solutions available and offers pros and cons to each of the options. It shows the positive financial impact picking the right choice can have.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

Making WFM Work: Best Practices and ROI Model
sponsored by Calabrio, Inc.
WHITE PAPER: There has been tremendous innovation in contact center workforce management (WFM) over the past three years, with new vendors and offerings entering the scene. Find out how the new generation of WFM solutions are easier to use, improve agent satisfaction, enhance customer experience and cut costs.
Posted: 31 Jan 2012 | Published: 24 Jan 2012

Calabrio, Inc.

Cincinnati Zoo improves customer experience and enhances performance
sponsored by IBM
WHITE PAPER: Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more.
Posted: 24 Jan 2012 | Published: 24 Jan 2012

IBM

Implementing Web Chat: How to Launch, Staff, and Monitor
sponsored by Citrix Online- GoToAssist
WHITE PAPER: Read this white paper to learn more about why you should implement web chat into your current customer support operations.
Posted: 27 Oct 2011 | Published: 27 Oct 2011

Citrix Online- GoToAssist

The Total Economic Impact Of Microsoft Dynamics CRM 2011
sponsored by Microsoft
WHITE PAPER: Businesses widely deploy CRM solutions, and interest in expanding their use is high. Access this Forrester report to examine the total economic impact and potential return on investment(ROI) of one CRM software deployment.
Posted: 21 Oct 2011 | Published: 21 Oct 2011

Microsoft

Effectively Balancing Speed, Quality and Cost Metrics
sponsored by Citrix Online- GoToAssist
WHITE PAPER: Read this white paper to gain insight to new ways to leverage remote support platforms to create effective dashboards for customer and technical support. Along with recommendations for what to include in service dashboards.
Posted: 10 Oct 2011 | Published: 10 Oct 2011

Citrix Online- GoToAssist

CRM and Small Business: Smaller, Faster, Better
sponsored by SugarCRM Inc.
WHITE PAPER: The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business.
Posted: 01 Sep 2011 | Published: 31 Aug 2011

SugarCRM Inc.

Build Your Own SAP CRM Solution — and Know Exactly How Much It Will Cost
sponsored by SAP America, Inc.
WHITE PAPER: This white paper provides an overview of a rapid deployment strategy designed to take the guesswork out of implementing CRM. Inside, learn how this approach can let you pick and choose features which matter the most to your organization while avoiding playing for ones you don't to provide an accurate, upfront price.
Posted: 19 Jul 2011 | Published: 19 Jul 2011

SAP America, Inc.

CRM Total Cost of Ownership: Fees, Subscriptions and Hidden Costs
sponsored by SugarCRM Inc.
WHITE PAPER: The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees.
Posted: 15 Jul 2011 | Published: 15 Jul 2011

SugarCRM Inc.

From Transaction to Action -- How Business Events Processing is Helping Banks to Improve Business Transactions
sponsored by IBM
WHITE PAPER: Numerous technological advances, including ATMs, credit cards and online banking, have significantly altered the ways in which the banking industry conducts its business. Read this white paper to learn how business event processing (BEP) can help create tailored systems to enhance customer service.
Posted: 07 Jul 2011 | Published: 01 Mar 2011

IBM

All SaaS Is Not Created Equal
sponsored by Oracle Corporation
WHITE PAPER: Read this guide to learn five areas to consider when choosing a SaaS CRM solution.
Posted: 06 Jun 2011 | Published: 31 Jan 2010

Oracle Corporation

The Best Strategies for a Successful CRM Strategy Implementation
sponsored by Epicor Software Corporation
WHITE PAPER: How to have a successful customer relationship management (CRM) implementation.
Posted: 23 May 2011 | Published: 23 May 2011

Epicor Software Corporation

Give Microsoft Dynamics CRM Users What They Want: Their Data
sponsored by Scribe Software Corporation
WHITE PAPER: This brief paper discusses a data migration approach that has the sophisticated capabilities to transform and merge your source data into a format that is highly usable for uses of Microsoft CRM. Learn how to get the right information, in the right place, at the right time.
Posted: 09 May 2011 | Published: 09 May 2011

Scribe Software Corporation
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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