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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software White Papers (View All Report Types)
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Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: This report explains why delivering engaging omnichannel experiences is an imperative for businesses today. Read on for case studies of companies that got it right, and how to improve customer loyalty and ultimately revenue.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

3,000 Australian Consumers Reveal what they Learned from 7,000 Digital Experiences
sponsored by SAP
WHITE PAPER: The pressure to out-digitize only increases brand expectations among audiences, regardless of industry. Learn now about ways you can capture data, harness its power in real-time, and use it to personalize the customer experience in strategies that go beyond CRM.
Posted: 02 May 2016 | Published: 02 May 2016

SAP

Dynamics CRM Online Deployed Quickly, Easily, and at a Low Cost
sponsored by TechData Corporation
WHITE PAPER: How can you get CRM deployments up and running fast? Learn how you can couple Dynamics CRM Online with a quick-start deployment tool to improve the value you can offer customers.
Posted: 02 May 2016 | Published: 02 May 2016

TechData Corporation

Rethink Marketing Automation: Build Brand Equity, Drive Demand & Expand Customer Relationships
sponsored by Act-On Software
WHITE PAPER: Is demand gen still the rockstar of marketing? Explore survey results to see if it's most responsible for producing marketing results. Learn how top performing organizations vs. laggards approach alignment, brand marketing, customer marketing, and demand gen.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

Critical Links for Sales & Marketing Success
sponsored by Act-On Software
WHITE PAPER: This report demonstrates the clear relationship between marketing and sales alignment and revenue performance. Uncover the link between alignment and revenue by exploring how other organizations are using technology to meet their goals.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

What Sales Should Really Expect from Marketing Automation
sponsored by Act-On Software
WHITE PAPER: This research report examines how marketing automation tools can overcome the top challenges sales reps face today. Learn what you can really expect from marketing automation software.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Act-On Software

Data Quality Challenges Hindering Your CRM Initiatives
sponsored by Trillium Software
WHITE PAPER: This white paper explores the top data challenges of CRM. Discover ideas on how you can address poor data quality to help ensure the success of your CRM initiatives.
Posted: 26 Apr 2016 | Published: 31 Dec 2015

Trillium Software

Trends 2016 The Future Of Customer Service
sponsored by Genesys
WHITE PAPER: This report summarizes the top 10 customer service trends for 2016 that application development and delivery (AD&D) pros supporting customer service operations must pay attention to in order to deliver customer service excellence.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Genesys

Navigating The Data Quality Challenges of CRM
sponsored by Trillium Software
WHITE PAPER: This white paper examines why data quality is essential to effective CRM initiatives and provides ideas on how you can achieve customer data integrity.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Trillium Software

The Do's and Don'ts of Effective Sales Analytics
sponsored by QlikTech Australia Pty Ltd
WHITE PAPER: Effective sales analytics requires more than forecast reports from a CRM platform. Access this "Do's and Don'ts" guide to learn why analyzing additional data sources (from finance, marketing, etc.) can help you improve accuracy and insight into sales performance.
Posted: 22 Apr 2016 | Published: 22 Apr 2016

QlikTech Australia Pty Ltd

Profiting from CRM Deployments in the Cloud
sponsored by Microsoft
WHITE PAPER: This white paper highlights a set of easy-to-deploy cloud CRM products, services and enablement tools that can help you improve your total value proposition.
Posted: 13 Apr 2016 | Published: 13 Apr 2016

Microsoft

Positioning Your Hospitality Cloud to Deliver the Next-Generation Hotel Guest Experience
sponsored by Mitel Networks Limited
WHITE PAPER: Discover in this paper how to leverage the power of the cloud to integrate your existing voice services with hospitality applications and workflows, in order to revolutionize the way you manage operations and staff.
Posted: 12 Apr 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Global State of Multichannel Customer Service Report
sponsored by Microsoft
WHITE PAPER: This global report shows that, on average, consumers regularly use at least 4 different channels when interacting with a brand or organization for customer-related questions and issues. Download now to tap into other insights.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

10 Customer Service Trends to Watch in 2016
sponsored by Microsoft
WHITE PAPER: In this white paper, well-known customer service thought leaders, advocates, authors and speakers reveal the 10 CRM technology trends they believe will impact every brand and organization in 2016.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

Getting More With Self-Service and Knowledge Management
sponsored by Microsoft
WHITE PAPER: Download this white paper to learn self-service and knowledge management strategies that can help you deliver an excellent customer experience on all channels – social media, web, voice, and mobile/web apps.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

Microsoft

Maximize CRM's Potential with Data Quality
sponsored by Trillium Software
WHITE PAPER: This white paper addresses data quality issues that may be reducing the effectiveness of your CRM initiatives. Learn how you can ensure data quality in your enterprise to establish a foundation for accurate analytics, forecasting, and targeting, ultimately improving the customer experience.
Posted: 01 Apr 2016 | Published: 01 Apr 2016

Trillium Software

10 Ways to Avoid a Customer Experience Horror Story
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper discusses how you can overcome customer experience pitfalls with strategies from customer service experts. Discover 10 ways to keep your customer experiences in good shape no matter what comes at you.
Posted: 28 Mar 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Making CRM Easy and Accessible for Small-to-Midsize Businesses
sponsored by Microsoft
WHITE PAPER: This brief resource provides guidance for small-to-midsize businesses on adopting CRM technologies to better engage customers. Uncover pitch guidance scenarios and key talking points to help you build a case for buying CRM tools.
Posted: 25 Mar 2016 | Published: 25 Mar 2016

Microsoft

10 Tech Tools to Improve The Customer Experience
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper examines tech tools your contact center can use in order to boost productivity, ensure resiliency, and improve efficiency. Uncover 10 features to add to your contact center strategies.
Posted: 25 Mar 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Brand Loyalty in the Digital Age
sponsored by Axway
WHITE PAPER: In this challenging landscape discover how you can drive customer engagement and promote brand loyalty by using API management technologies. Download this white paper now to learn how you can deliver omnichannel engagement while ensuring security for corporate IT systems.
Posted: 24 Mar 2016 | Published: 24 Mar 2016

Axway

Enhance the Customer Experience with Advanced Analytics
sponsored by Microsoft
WHITE PAPER: No one has time to organize massive volumes of customer data to find the most relevant information. This resource reveals how advanced analytics can empower you to forecast demand more accurately, create more targeted and effective marketing campaigns, and more.
Posted: 23 Mar 2016 | Published: 23 Mar 2016

Microsoft

Unifying Critical Data to Formulate Customer Insights
sponsored by IBM
WHITE PAPER: Many organizations find it difficult to combine data from systems like CRM and ERP with inputs from LOB applications which can affect the quality of service they provide their customers. Discover how master data management can help your organization unify and manage data to foster insights that help generate a holistic view of the customer.
Posted: 17 Mar 2016 | Published: 17 Mar 2016

IBM

Social's Shift to Service: Why Customer Service Engagement is the New Marketing
sponsored by Oracle Corporation
WHITE PAPER: How can your business take advantage of consumer's social usage to provide outstanding service? In this white paper you will discover how an increased social media consciousness can help your organization effectively engage with customers to meet their complex expectations.
Posted: 16 Mar 2016 | Published: 16 Mar 2016

Oracle Corporation

Super Bowl 50: The Social Story
sponsored by Oracle Corporation
WHITE PAPER: How can your brand galvanize your campaigns with meaningful messages and unique second screen activations? Click through now to discover the powerful bond between social media and sports that your brand should be leveraging to drive engagement.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

Oracle Corporation

6 Questions To Ask A Social Platform Vendor Before Signing A Contract
sponsored by Oracle Corporation
WHITE PAPER: You've probably noticed the abundance of social relationship management tools on the market today. From long-established companies to fresh start-ups, the space is saturated with solutions for pretty much everything. Download this white paper now to learn what social relationship management platform is right for your business.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

Oracle Corporation
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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