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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of's customer relationship management (CRM) functionality. Apex allows developers to access's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Multimedia (View All Report Types)
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Case Study: Roofing Company Improves Customer Satisfaction with Cloud CRM
sponsored by Microsoft
VIDEO: This video highlights a cloud-based CRM software that allows organizations to manage customer relations efficiently and automates mundane tasks. Access now to see how this technology can ensure that your customers receive the experience they expect and increase overall customer satisfaction.
Posted: 10 Nov 2015 | Premiered: 10 Nov 2015


Capitalize on Customer Insight and Expand your Business with Cloud
sponsored by IBM
VIDEO: Tune into this brief video to discover how SaaS can help deliver the customer insights you need to generate revenue from social, historical and operational data.
Posted: 04 Nov 2015 | Premiered: 22 Feb 2015


Dell: Refocusing Sales Team by Providing more Accurate and Timely Information
sponsored by Dell, Inc. and Intel®
VIDEO: Discover what solution enabled Dell to bring together multiple data sources and simplify its KPIs to better drive daily decision making and free up sales people for more customer-centric interactions. Access this brief video to hear directly from the decision makers at Dell and learn just what impact this solution had on their sales team.
Posted: 01 Oct 2015 | Premiered: 01 Oct 2015

Dell, Inc. and Intel®

Customer Analytics in Action
sponsored by IBM
VIDEO: This brief video stresses the importance of engaging with your customers. Learn how to enable customer service with business analytics so they can be supportive through every step of the customer experience.
Posted: 04 Aug 2015 | Premiered: 04 Aug 2015


Deliver 3D Actionable Customer Insight and Drive Sales and Satisfaction
sponsored by IBM
VIDEO: This brief video takes you through the process of using big data and analytics to drive sales and enable customer loyalty and satisfaction. Learn advanced techniques that can let you infuse big data and analytics to create the most personalized and precise engagement strategies.
Posted: 03 Aug 2015 | Premiered: 29 Jan 2014


Service Cloud: Philips Success Story
sponsored by
VIDEO: See how Philips connects sales and operations employees globally, as well as connecting more than 7,000 call-center employees with Service Cloud.
Posted: 16 Jul 2015 | Premiered: 16 Jul 2015

Digital Experience on Cloud: Accelerating Speed-to-Market and Reducing Cost
sponsored by IBM
WEBCAST: Watch this exclusive webinar to learn more about how you can accelerate speed-to-market and reduce costs in your organization by using cloud technology. Discover how cloud technology can create exceptional user experiences by enabling easy agent access to customer records.
Posted: 24 Mar 2015 | Premiered: Dec 31, 2014


The Business Value of CX: Attracting New Customers
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from Brian Curran the VP of customer experience at Oracle to learn more about the fundamentals of attracting new customers and fostering loyalty through exceptional customer experiences.
Posted: 13 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

IBM helps TD Bank get social
sponsored by IBM
VIDEO: TD Bank recently implemented IBM Connections to facilitate instant social communication and collaboration between its employees who are spread across North America.
Posted: 22 Jan 2015 | Premiered: 22 Jan 2015


Exceptional Customer Experiences: One Platform for Every Communication Channel
sponsored by IBM
VIDEO: The following video demo highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. Additionally, this demo explores new features coming in the platform such as renditions, new integrations, and more.
Posted: 16 Sep 2014 | Premiered: 16 Sep 2014


Customer experience success in the age of mobile
sponsored by Hewlett-Packard Enterprise
WEBCAST: This brief on-demand video introduces a digital customer experience partner ecosystem that gives you the power to meet the demands of an increasingly connected, mobile consumer base.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

Hewlett-Packard Enterprise

HP helps United Airlines consolidate their IT infrastructure
sponsored by Hewlett-Packard Enterprise
WEBCAST: This brief video case study examines how United Airlines was able to consolidate its IT infrastructure and fuel customer experience success with the right service. Tune in to learn more now.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Enterprise

HPE Social Enterprise Services
sponsored by Hewlett-Packard Enterprise
WEBCAST: Social networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Enterprise

Taking control of the customer experience in retail banking
sponsored by Hewlett-Packard Enterprise
WEBCAST: This on-demand webcast examines the value of customer-centricity in retail banking, and offers key insights to help you take control of the customer experience.
Posted: 17 Dec 2013 | Premiered: Nov 12, 2013

Hewlett-Packard Enterprise

Managing the Customer Experience
sponsored by SearchCRM
VIRTUAL ENVIRONMENT: This classroom explores important trends in managing the customer experience, including how to successfully implement a social media strategy and as well as how to measure the success of a digital content marketing strategy.
Posted: 02 Oct 2013 | Premiered: 02 Oct 2013


Improve the Customer (and Employee) Experience with Mobile Technology
sponsored by Hewlett-Packard Enterprise
WEBCAST: This brief video walks you through a day in the life of a food store brand advocate, explaining how the right mobile technologies, social intelligence, and enterprise services lead the way for better customer experiences. Tune in now to learn more.
Posted: 03 Sep 2013 | Premiered: Dec 31, 2012

Hewlett-Packard Enterprise

Empower Sales Teams On The Go
sponsored by Microsoft India
VIDEO: To meet the needs of the on-the-go sales rep, you need a CRM system that's flexible, collaborative, and available on any device, from smartphone to tablet to PC. In this video, learn about one such CRM system that provides modern sales teams with the tools they need at the speed and ease necessary for today's fast-paced business world.
Posted: 27 May 2014 | Premiered: 04 Nov 2013

Microsoft India

How user experience is a business differentiator
sponsored by Hewlett-Packard Enterprise
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Enterprise

Puzzling: Finding the Missing Pieces of your Customer Picture
sponsored by IBM
WEBCAST: In this on-demand video, learn about the need for a complete customer view, and discover how the right big data and analytics tools can help you get there by giving you the power to predict customer behaviors, improve customer engagement, and more.
Posted: 27 Dec 2013 | Premiered: Sep 3, 2013


Visa Desjardins Provides a Differentiated Customer Experience
sponsored by Genesys
WEBCAST: Access this video case study today to learn how Visa Desjardins – the largest financial cooperative group in Canada – optimized customer service delivery by investing in a new blended call center environment.
Posted: 16 Sep 2013 | Premiered: Feb 27, 2013


Cognos Business Intelligence for Report Authors
sponsored by IBM
VIRTUAL SEMINAR: Utilize a complete set of enterprise reports that are easy to build, maintain, secure and deploy, all delivered in a collaborative authoring environment and based on the fundamental principle of "author once — consume anywhere."
Posted: 24 Jan 2012 | Premiered: 24 Jan 2012


Microsoft Dynamics CRM Trial Page
sponsored by Microsoft
SOFTWARE DEMO: Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.
Posted: 24 Oct 2011 | Premiered: 24 Oct 2011


Closing the Customer Feedback Loop - Improving Customer Loyalty with Action Management
sponsored by MarketTools, Inc.
WEBCAST: Listening to customers today is a given. This Webinar will explain how companies can improve the customer experience, build loyalty, and deliver real business impact by acting on customer feedback. Attendees will also learn why it’s imperative to take action on the voice of the customer, the benefits of doing so, and the mechanisms that support it.
Posted: 26 Jan 2011 | Premiered: Jan 26, 2011

MarketTools, Inc.

Developing for the Future - The New Trend for Hosted VXML
sponsored by West Interactive
WEBCAST: By taking advantage of the Voice XML platform (VXML) to manage infrastructure scale and support, companies are freeing up IT dollars and resources to focus on creating best-in-class customer experiences using IVR applications. This webinar will provide you with key information necessary to execute a comprehensive PaaS strategy using VXML.
Posted: 27 May 2010 | Premiered: Jun 8, 2010, 11:00 EDT (15:00 GMT)

West Interactive

Getting Started with Microsoft Dynamics CRM Online
sponsored by Microsoft
VIDEO: In this short video, we will show you some useful getting started tips to gain the most value out of your Microsoft Dynamics CRM Online evaluation.
Posted: 14 Dec 2009 | Premiered: 14 Dec 2009

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CRM SOFTWARE DEFINITION (continued): …  on This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange,'s Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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