Marketing Information Systems

WHITE PAPER: Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks.

Posted: 05 Jan 2010 | Published: 05 Jan 2010

WHITE PAPER: The Options Symbology Initiative (OSI) is an industry-wide overhaul of the existing five-character options symbol to a 21-character symbol. Effective February 12, 2010, all market participants and firms that trade in options must be fully converted to the new symbology. Read this paper to learn how your firm can prepare for this change.

Posted: 04 Jan 2010 | Published: 04 Jan 2010

CASE STUDY: intouch Group turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with benefits that include an attractive dashboard and the ability to create flexible reports and scalable, on-demand mobile metrics. Read on to learn more about how Birst aided intouch with their marketing analytics and reporting.

Posted: 01 Jan 2010 | Published: 01 Jan 2010

WHITE PAPER: This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.

Posted: 04 Dec 2009 | Published: 04 Dec 2009

ANALYST BRIEF: This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.

Posted: 02 Mar 2009 | Published: 02 Mar 2009