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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software White Papers (View All Report Types)
1 - 25 of 202 Matches Previous Page  |  Next Page
Keeping Up With Modern Commerce: Ensure Your CRM Is Up-To-Task
sponsored by Pros Inc.
WHITE PAPER: With modern commerce, it's more vital than ever for businesses to meet changing B2B buying expectations, and continue to keep up their customer relationship to attain growth goals and remain viable. Uncover more about modern commerce, including how it's defined, why business leaders should pay attention, and what it entails.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Pros Inc.

Transforming Workforce Technology Is The Key To Improving Customer Experience
sponsored by Dell India
WHITE PAPER: This Forrester report examines how employee experience, customer experience, and revenue growth are inextricably linked. Read on to leverage employee-facing technologies to improve customer experiences, evaluate the impact of legacy apps on employees, and provide infrastructure support for mobile and SaaS.
Posted: 16 Jun 2017 | Published: 16 Jun 2017

Dell India

Datasheet: SAP Hybris Commerce Cloud
sponsored by SAP Hybris
WHITE PAPER: Learn how SAP Hybris Commerce Cloud can help your business become omnichannel, deliver contextual customer experiences, and unify customer processes.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

Digital Trends Reshaping the Buying Experience
sponsored by SAP Hybris
WHITE PAPER: Forrester has found that 75% of B2B buyers prefer to self-educate rather than speak to a sales representative. Uncover more stats, trends, and technologies reshaping the buying experience and what you can do to leverage new tools.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

CRM Suites For Midsize Organizations
sponsored by SAP Hybris
WHITE PAPER: Large CRM vendors increasingly offer broader and deeper capabilities that increase their complexity. Still, some vendors are delivering modern interfaces and mobile-first strategies that address specific business problems. Which tools truly work in an enterprise setting? Learn how Forrester has rated 11 CRM vendors.
Posted: 12 Jun 2017 | Published: 21 Nov 2016

SAP Hybris

Vendor Analysis for Multichannel Customer Engagement Tools
sponsored by SAP Hybris
WHITE PAPER: Forrester has assessed 22 vendors that offer machine learning, personalization, and ad tech features designed to help marketers interact with their audience. Uncover which 5 capabilities companies should look for to make the decision-making process smoother.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

SAP Hybris

The Microsoft Reseller's Guide to Quotes and Sales Proposals
sponsored by ConnectWise
WHITE PAPER: For Microsoft resellers, losing the deal may not be a question of the money, but how effective the proposal is. Learn 5 steps for building winning sales proposals, to optimize your proposal success rate and your business.
Posted: 07 Jun 2017 | Published: 07 Jun 2017

ConnectWise

The HP Reseller's Guide to Quotes and Sales Proposals
sponsored by ConnectWise
WHITE PAPER: For HP resellers, losing the deal may not be a question of the money, but how effective the proposal is. Learn 5 steps for building winning sales proposals, to optimize your proposal success rate and your business.
Posted: 07 Jun 2017 | Published: 07 Jun 2017

ConnectWise

11 Hot E-Commerce Vendors And How They Stack Up
sponsored by SAP Hybris
WHITE PAPER: In this Forrester Research report, learn why firms are investing in e-commerce technology that supports full spectrum selling, personalized digital customer experiences, data-driven merchant tools, and more.
Posted: 06 Jun 2017 | Published: 24 Mar 2017

SAP Hybris

Critical Capabilities for E-Commerce Platforms
sponsored by SAP Hybris
WHITE PAPER: 30% of e-commerce sites will integrate technology from more than 15 vendors to deliver a digital experience by 2018. Learn which capabilities are critical for B2C and B2B organizations delivering a personalized customer experience across channels.
Posted: 06 Jun 2017 | Published: 06 Jun 2017

SAP Hybris

Your Guide to Quotes and Sales Proposals
sponsored by ConnectWise
WHITE PAPER: If you've ever found yourself wondering why a deal fell through, you may want to reconsider your proposals. In this guide for resellers and sales professionals, discover 5 steps for building winning sales proposals.
Posted: 06 Jun 2017 | Published: 06 Jun 2017

ConnectWise

Transforming The Member Experience Starting With Your Contact Center
sponsored by Salesforce
WHITE PAPER: What does it take to turn patients into happy members of your health plan for life? In this white paper, uncover the building blocks of an effective call center strategy in order to make the most of your customer relationships.
Posted: 02 Jun 2017 | Published: 02 Jun 2017

Salesforce

How CRM is Opening Senior Care to New Frontiers
sponsored by Salesforce
WHITE PAPER: In this resource, uncover 3 major trends shaking up the healthcare industry and how you can leverage customer relationship management (CRM) to stay ahead of them.
Posted: 02 Jun 2017 | Published: 02 Jun 2017

Salesforce

The Age of the Patient: How CRM Guides Providers in this New Era of Healthcare
sponsored by Salesforce
WHITE PAPER: The shift toward value-based reimbursement and advances in CRM technology has created an opportunity to transform the patient experience. In this e-book, uncover how you can engage your patients and maintain relationships to improve satisfaction in this "Age of the Patient."
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

Reasons Why Executives Choose SAP Hybris Commerce Cloud
sponsored by SAP Hybris
WHITE PAPER: Find out why more executives at both small and large organizations are choosing SAP Hybris Commerce Cloud for their private cloud-based, integrated commerce, CRM, and content management strategies.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Customer Engagement Takes the Spotlight
sponsored by Avaya
WHITE PAPER: Your organization must connect users seamlessly across physical and digital touchpoints. Learn about the 3 pillars of customer experience management and how to digitally transform your customers' experience using Avaya Customer Engagement.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Avaya

CMO Review: Navigating Change in the Digital Landscape
sponsored by SAP Hybris
WHITE PAPER: Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Enhance Customer Engagement for Increased Loyalty and Retention
sponsored by Avaya
WHITE PAPER: Few of the enterprises undergoing digital transformation have actually mapped their customers' journeys as a way of guiding strategies. Learn how to enhance your contact center with a more complete view of your customer's activities.
Posted: 30 May 2017 | Published: 30 May 2017

Avaya

The Retailer's Blueprint For Success: Enabling Great Customer Experiences
sponsored by NetSuite
WHITE PAPER: Today, the consumer is in the driver's seat. They expect information and products from multiple channels at any time – leading retail and commerce to adopt omnichannel approaches to CX. Inside, learn the challenges retailers are up against, 5 pillars of building a unified CX, and receive an overview of NetSuite's business system.
Posted: 23 May 2017 | Published: 23 May 2017

NetSuite

Personalize the Member Experience to Deepen Member Engagement
sponsored by Infogix
WHITE PAPER: Personalization is the key to success in today's consumer-motivated setting. But in the health care industry, personalization is expected at a challengingly high level. Learn about how to build member engagement through personalization and data analytics, using the health care industry as an example.
Posted: 11 May 2017 | Published: 11 May 2017

Infogix

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: This white paper examines the top driver behind improved customer engagement: digital transformation. Find out why top-performing sales organizations are increasing their revenues by prioritizing technology as they form new and evolving relationships with their customers.
Posted: 10 May 2017 | Published: 10 May 2017

Microsoft

Legal services Marketplace Relies on Call Tracking to Demonstrate ROI for Lawyers
sponsored by Twilio
WHITE PAPER: Learn how Avvo implemented trackable numbers with Twilio to satisfy customers, increase conversion rates, deliver metrics, give business a boost.
Posted: 09 May 2017 | Published: 09 May 2017

Twilio

CX Technology Shaping Business Brand Images: Learn How to Stay Ahead of Change
sponsored by Comarch
WHITE PAPER: How is new technology shaping brand image and influencing customer purchase decisions? This question is outstanding in every business's mind in recent years. Learn which CX technologies have the biggest impact on retailers, and discover how to embrace the changes for better customer loyalty.
Posted: 08 May 2017 | Published: 08 May 2017

Comarch

How to Create Compelling CX with Online Personalization
sponsored by Cxense
WHITE PAPER: In an environment where 62% of customers prefer to receive offers and promotions based on previous experiences, learn how to influence purchasing decisions for your demanding audience.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

How to Increase Your Conversion Rates with Website and App Personalization
sponsored by Cxense
WHITE PAPER: Today, e-commerce retailers need to address the immediate feelings and goals of their followers. Learn how fusing real time data with conventional data from CRM tools set off personalization algorithms to deliver better one-to-one experiences.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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