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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software White Papers (View All Report Types)
1 - 25 of 212 Matches Previous Page  |  Next Page
2017 State Of Global Customer Service Report
sponsored by Microsoft
WHITE PAPER: Uncover the Microsoft 2017 State of Global Customer Service report's key findings about digital brand engagement, customer self-service, omnichannel strategies, and more.
Posted: 08 Dec 2017 | Published: 08 Dec 2017

Microsoft

Get Up Close and Personal with Customers
sponsored by Janrain
WHITE PAPER: Personalization done well is a surprising delight, giving users relevant information at an appropriate time and place – but companies are better off doing nothing if they don't know how to apply it properly.
Posted: 04 Dec 2017 | Published: 04 Dec 2017

Janrain

Understanding Omnichannel Customer Behavior
sponsored by BT
WHITE PAPER: Customers seek out different channels based on need and preference, meaning that you need to meet them wherever they go. Find out what it takes to create positive omnichannel customer experiences and learn more about why people choose the channels they do to interact with your business.
Posted: 27 Nov 2017 | Published: 31 Dec 2015

BT

Workload Management: Meet SLA Commitments and Increase Workforce Efficiency
sponsored by Genesys
WHITE PAPER: Find out how to deliver a better customer experience and build your competitive advantage by implementing workload management that enables you to expose inefficiencies in your workflows, meet SLA commitments, and increase employee engagement.
Posted: 21 Nov 2017 | Published: 21 Nov 2017

Genesys

Building the Business Case for Contact Center Modernization
sponsored by Genesys
WHITE PAPER: Discover how to fund and plan your contact center modernization and learn how to reduce infrastructure costs even as you incorporate new digital channels of interaction to deliver better customer experiences.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Genesys

The Total Economic Impact™ Of Zendesk
sponsored by Zendesk
WHITE PAPER: Discover how your organization can provide friction-free customer service experiences, with technology that taps into 5 functional areas, as well as Forrester's Total Economic Impact framework to choose the best customer relationship platform for your business.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Zendesk

The New Era of Digital Retail
sponsored by Microsoft
WHITE PAPER: Find out what some of the retail industry's brightest thought leaders from Microsoft and NORA had to say about the changing digital landscape in terms of personalization, omnichannel customer engagement, customer data management, and more.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Microsoft

Planning and Managing Your Omnichannel Contact Center Workforce
sponsored by Genesys
WHITE PAPER: Discover how to enable data integration and workforce planning for omnichannel strategies so that you can interact with consumers effectively across all of the devices and channels they use to engage with your business.
Posted: 16 Nov 2017 | Published: 16 Nov 2017

Genesys

Proven Practices for Strategically Blending Content and Commerce
sponsored by Sitecore
WHITE PAPER: Today's brand and retail executives are hungering for guidance on how to successfully blend content and commerce to deliver a superior customer experience. Inside, uncover a behind-the-scenes look at how real-world businesses have gone from vision to reality.
Posted: 13 Nov 2017 | Published: 13 Nov 2017

Sitecore

The Challenges of Gaining Contextual Insight
sponsored by Sitecore
WHITE PAPER: Sitecore commissioned independent market research company Vanson Bourne to investigate the data challenges that brands face today. Uncover the key findings about the challenges in trying to create better customer experiences.
Posted: 13 Nov 2017 | Published: 13 Nov 2017

Sitecore

Create Your Roadmap to Customer Experience Excellence
sponsored by Sitecore
WHITE PAPER: Explore the Sitecore Customer Experience Maturity Model (CXMM), and how you can connect people, processes, technology and tactics to help you create a roadmap for customer experience excellence.
Posted: 09 Nov 2017 | Published: 09 Nov 2017

Sitecore

3 Ways to Simplify the Remote Support Experience for Agents
sponsored by LogMeIn Rescue
WHITE PAPER: Tap this paper to explore 3 ways you can simplify the remote support experience for agents.
Posted: 08 Nov 2017 | Published: 08 Nov 2017

LogMeIn Rescue

3 Ways to Simplify the Remote Support Experience for Team Management
sponsored by LogMeIn Rescue
WHITE PAPER: To ensure that customers receive high-quality service, managers of remote support teams need a clear view of everything that happens between agents and users. Unfortunately, remote support operations tools can be complex and inflexible. Learn 3 tips and tricks that can help you optimize agent performance and improve service delivery.
Posted: 08 Nov 2017 | Published: 08 Nov 2017

LogMeIn Rescue

Context Marketing Organization and Governance
sponsored by Sitecore
WHITE PAPER: This white paper covers the organizational and governance best practices related to successfully executing context marketing programs.
Posted: 08 Nov 2017 | Published: 30 Jun 2017

Sitecore

13 Considerations for Deploying a Customer Experience Platform
sponsored by Sitecore
WHITE PAPER: When it comes to a new and improved customer experience management platform, you'll need to consider deployment approaches for each decision maker. Discover a breakdown of 13 considerations, as well as insight on available options and alternatives.
Posted: 07 Nov 2017 | Published: 30 Apr 2017

Sitecore

Transforming the Digital Customer Experience
sponsored by Sophos
WHITE PAPER: In this 8-chapter e-guide, learn how to rapidly deliver better, more sustainable and measurable customer experiences and improve your overall business.
Posted: 03 Nov 2017 | Published: 03 Nov 2017

Sophos

Break Through the Digital Noise with People-Based Marketing
sponsored by Sophos
WHITE PAPER: According to Gartner, most marketers now expect customer experience to be the key differentiator – which is why it's essential to know what your customers want and how to give it to them. Learn how to break through the noise with a people-based marketing approach.
Posted: 03 Nov 2017 | Published: 03 Nov 2017

Sophos

4 Ways Intent-Driven Personalization Can Optimize Your Cross-Channel Digital Marketing Efforts
sponsored by Sophos
WHITE PAPER: In the world of digital marketing, the increasing number of consumer devices is making it harder to connect with your target audience. How can you ensure that your campaigns, bids, and budgets are reaching the right people for maximum ROI? Learn 4 ways intent-driven personalization can help you reach your goals faster.
Posted: 02 Nov 2017 | Published: 02 Nov 2017

Sophos

Personalize Marketing without Being Creepy
sponsored by Sophos
WHITE PAPER: According to Econsultancy, 75% of U.S. consumers like it when brands send them personalized messages and offers. But how do you avoid crossing the line from personalized to downright creepy? Learn how to adapt your marketing personalization strategy to deliver premium customer experiences.
Posted: 02 Nov 2017 | Published: 02 Nov 2017

Sophos

How WFO Suites Can Benefit Small and Mid-Sized Contact Centers
sponsored by NICE Systems
WHITE PAPER: Contact centers of all sizes need management tools and analytics to help enhance employee engagement. But small and mid-sized organizations need tools that are the right size for them, which can be different from what a large contact center requires. Learn about how a unified workforce optimization suite can benefit smaller contact centers.
Posted: 02 Nov 2017 | Published: 02 Nov 2017

NICE Systems

Know Your Customers: Millennials vs. Boomers
sponsored by Sophos
WHITE PAPER: According to Salesforce, 25% of customers would go so far as to not make a purchase if a brand didn't offer their ideal method of interaction with customer service. That's just one major reason why you should know – and identify with – your customers. Learn the difference between millennials vs. boomers.
Posted: 01 Nov 2017 | Published: 01 Nov 2017

Sophos

Know the truth: 3 Busted Myths About CX Alignment
sponsored by Sophos
WHITE PAPER: According to Mary Meeker's Internet Report, 82% of customers stopped doing business with a company in 2016 after a bad experience. With numbers like that, it's vital to stay on top of CX. Learn the truth behind 3 myths of CX alignment, and how you can incorporate AI into your strategy.
Posted: 01 Nov 2017 | Published: 01 Nov 2017

Sophos

Your Guide to Successful CRM Digital Transformation
sponsored by Sophos
WHITE PAPER: In this new digital era of distracted customers and frustrated marketers, you need to learn how to meet consumer expectations. So how do you break through the digital noise and be heard? Discover 5 critical steps to digital success and more.
Posted: 30 Oct 2017 | Published: 30 Oct 2017

Sophos

Your Guide to Omnichannel Customer Support
sponsored by Zendesk
WHITE PAPER: The customer determines the best way to engage with your company based on their needs and preferences. So how can you anticipate which channels a customer will need or want? Learn what omnichannel support entails, how a strategy can benefit your business, what factors are driving channel preferences, and more.
Posted: 30 Oct 2017 | Published: 30 Oct 2017

Zendesk

Chatbots Are Not the Future... They're Right Now
sponsored by Sophos
WHITE PAPER: Companies today have no choice but to become fundamentally digital and harness the power of current technology to improve CX and sales. Learn why chatbots can be employed to boost your business, how to use bots to get ahead, and uncover the 3 ways a bot can be used for engagement.
Posted: 27 Oct 2017 | Published: 27 Oct 2017

Sophos
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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