A smarter approach to CRM: An IBM perspective

A smarter approach to CRM: An IBM perspective

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With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.

Vendor:
IBM
Posted:
05 Jul 2012
Published:
15 Feb 2012
Format:
PDF
Length:
16 Page(s)
Type:
White Paper
Language:
English
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