The State of Customer Data Integration 2012: The What, Why & How of CRM Integration

The State of Customer Data Integration 2012: The What, Why & How of CRM Integration

Cover

Despite showing that when customer data integration is done right it can help companies solve operational challenges with sales, marketing and customer service, only 4% of businesses say they're very satisfied with their levels of integration. Furthermore, 70% claim to lack a formal process for evaluating customer relationship management (CRM) data integration investments.

Find out why companies are struggling with customer data integration in this survey, featuring over 300 responses from businesses and channel partners. Major findings include:

  • Overall integration of customer-facing systems
  • Why CRM data integration is important
  • How equipped businesses are to meet rising customer service issues
  • And much more.
Vendor:
Scribe Software Corporation
Posted:
20 Aug 2012
Published:
20 Aug 2012
Format:
PDF
Length:
23 Page(s)
Type:
White Paper
Language:
English
Already a Bitpipe member? Login here

Download this White Paper!

By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.