sponsored by Scribe Software Corporation
Posted:  20 Aug 2012
Published:  20 Aug 2012
Format:  PDF
Length:  23  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

Despite showing that when customer data integration is done right it can help companies solve operational challenges with sales, marketing and customer service, only 4% of businesses say they're very satisfied with their levels of integration. Furthermore, 70% claim to lack a formal process for evaluating customer relationship management (CRM) data integration investments.

Find out why companies are struggling with customer data integration in this survey, featuring over 300 responses from businesses and channel partners. Major findings include:

  • Overall integration of customer-facing systems
  • Why CRM data integration is important
  • How equipped businesses are to meet rising customer service issues
  • And much more.





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CRM | CRM Analytics | CRM Analytics Software | CRM Best Practices | CRM Services | CRM Software | Customer Data Integration | Customer Data Management | Customer Data Management Software | Customer Interaction Services | Customer Loyalty | Customer Retention | Customer Satisfaction | Customer Service | Customer Service Best Practices | Customer Support Software | Data Analytics | Data Collection | Data Entry | Data Management | Data Management Software

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