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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 

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Customer Data Integration Reports
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How Cloud is Influencing Data Warehousing
sponsored by Cmolds
WHITE PAPER: View this white paper to learn how cloud is influencing the modern day data warehouse. Discover the key functionalities of data warehousing, and learn how a cloud data warehouse can help give your organization a competitive edge.
Posted: 21 Aug 2019 | Published: 21 Aug 2019

Cmolds

Why You Need Master Data Management —Now
sponsored by TIBCO
RESOURCE: Inside, learn how master data management (MDM) can help you refine your data for optimal data usage. Discover the essential features of a successful MDM software, and explore how MDM can help improve your organization's data quality, business insight, and more.
Posted: 21 Aug 2019 | Published: 21 Aug 2019

TIBCO

How Independent Software Vendors Can Quickly Migrate Customers to the Cloud
sponsored by Cintra
WHITE PAPER: View this white paper to learn how to move your customers to state-of-the-art cloud platforms. Discover the benefits of a cloud customer migration, and review your software options with Oracle.
Posted: 19 Aug 2019 | Published: 19 Aug 2019

Cintra

Seven Steps Closer to Intelligent Customer Engagement
sponsored by Informatica
WHITE PAPER: Personalizing the customer experience (CX) is the most important goal of leading data-driven marketers—but, there is an obstacle commonly found when approaching a new personalization initiative. Read this e-book to learn the root cause of CX chaos that is preventing proper customer data use, and how to overcome it.
Posted: 14 Aug 2019 | Published: 14 Aug 2019

Informatica

Etiqa Grows and Retains Customer Relationships Using a 360-Degree View of Customer Activities
sponsored by Informatica
CASE STUDY: Read this case study to discover how an insurance company broke down organizational silos with a single MDM solution that was able to pool customer information across all departments and policy classes.
Posted: 13 Aug 2019 | Published: 13 Aug 2019

Informatica

AIA Singapore Automates Data Delivery, Personalizing Customer Interactions
sponsored by Informatica
CASE STUDY: Read this case study to learn how—through the combined efforts of a newly formed data governance council and Informatica—AIA Singapore was able to tackle its data management in more effective ways, embracing the tools that engage new business and retain existing customers.
Posted: 12 Aug 2019 | Published: 12 Aug 2019

Informatica

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

Boost Website Content Engagement with Personalized Content Recommendations
sponsored by Act-On Software
WHITE PAPER: Read this white paper to learn how personalization bridges the gaps in customer engagement that segmentation strategies could not fill and how you can capitalize on this burgeoning technology to improve website customer engagement.
Posted: 01 Jul 2019 | Published: 31 Dec 2018

Act-On Software

The Future of the Contact Center
sponsored by Avaya
RESEARCH CONTENT: In this Gartner research report, discover what to expect from the future contact center. Learn how AI can help revolutionize your engagement and interactions, and explore the technological changes paving the way for the contact center of the future, including cloud technology, chatbots, and more.
Posted: 24 May 2019 | Published: 25 Apr 2019

Avaya

How to Build, Operate and Run Your Stack to Win in Your Industry
sponsored by TechTarget
CASE STUDY: In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.
Posted: 21 May 2019 | Published: 21 May 2019

TechTarget

Slow Data Kills Business: Improve CX with the Right Data Management System
sponsored by InterSystems
EBOOK: In this e-book, discover how data can help enhance your customer experience and drive business value. Explore the power of modern data management platforms, and learn how to deliver successful customer experiences with data-driven insights.
Posted: 15 May 2019 | Published: 15 May 2019

InterSystems

Is There a Silver Bullet for B2B Marketing Data?; Real Advantages Companies Are Gaining Right Now
sponsored by TechTarget
EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
Posted: 10 Apr 2019 | Published: 10 Apr 2019

TechTarget

GDPR is Just the Beginning for Data Science Programs
sponsored by Immuta, Inc
WHITE PAPER: Download this white paper to learn how you can make data protection a key design feature of your data operations, rather than an afterthought. Explore 7 legal trends as a framework to interpret and prioritize existing and new data regulations, helping you protect your customers' data.
Posted: 13 Mar 2019 | Published: 13 Mar 2019

Immuta, Inc

Trends in Customer Trust
sponsored by Salesforce
RESEARCH CONTENT: As lines between digital and physical worlds blur, today's customers demand deeply relevant, personalized experiences across devices, channels, and interactions. Download this research brief to explore why trust is foundational to CX and what businesses can do to foster trust while meeting the demands for tailored engagement.
Posted: 11 Mar 2019 | Published: 11 Mar 2019

Salesforce

Data as a Feature: Turning Data into Your Product's Most Potent Asset
sponsored by TIBCO
EBOOK: With data bombarding consumers and businesses from all angles, product managers face the unique challenge of turning their data from a burden into a benefit. In this e-book, uncover why treating data as a feature in product development is essential to creating a memorable CX and business success.
Posted: 25 Jan 2019 | Published: 31 Jan 2018

TIBCO

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by TIBCO
WHITE PAPER: Reaching your goals in the digital age requires a solid customer data integration strategy. In this white paper, uncover 8 high-impact integration strategies involving Salesforce CRM—and learn how to achieve digital success with customer data integration.
Posted: 23 Jan 2019 | Published: 31 Oct 2018

TIBCO

The Definitive Guide to Integrating HubSpot with Your CRM
sponsored by TIBCO
WHITE PAPER: Digital businesses run on cloud applications and automated business processes to engage employees and customers alike. In this white paper, gain the technical insight necessary to integrate HubSpot's marketing automation system with your current CRM software, and discover the benefits of integrating your customer data with help from TIBCO Cloud.
Posted: 23 Jan 2019 | Published: 20 Nov 2018

TIBCO

10 Best Practices for Integrating Your Customer Data
sponsored by TIBCO
WHITE PAPER: In this white paper, learn how to leverage customer information with 10 best practices from industry experts. Download now to learn more about how the following best practices can help you not only better understand your current customers, but target larger audiences with increased accuracy.
Posted: 22 Jan 2019 | Published: 31 Oct 2018

TIBCO

Proactively Responding to the Mobile Shift to Deliver a Better CX
sponsored by West IP Communications
ANALYST REPORT: Digital disruption is changing the market as we know it forever. Businesses can find solace in this, though, as the increasing use and reliance on mobile devices delivers us valuable insights into improving CX. Read this white paper to find out how.
Posted: 17 Dec 2018 | Published: 30 Nov 2018

West IP Communications

Lessons from the Front Lines: Making ABM Work for You
sponsored by TechTarget
PRESENTATION: This presentation draws on TechTarget's experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Read on to understand best practices and lessons learned based on real life customer use cases.
Posted: 27 Nov 2018 | Published: 31 Mar 2017

TechTarget

If They Can't Find It, They Can't Buy It: 12 Must-Have Query Types for E-Commerce Search
sponsored by Lucidworks
WHITE PAPER: A recent survey observing users' search functionality shopping experience found that if customers can't find the results they're searching for, it will result in a lost sale and a bad impression. Inside, uncover 12 must-have query types for e-commerce search to improve customer experiences.
Posted: 27 Jul 2018 | Published: 27 Jul 2018

Lucidworks

Fusion Head-Tail Analysis Reveals Why Users Leave
sponsored by Lucidworks
WHITE PAPER: Customers will likely jump to your competitor if they can't find exactly what they're looking for on your site. In this white paper, learn how head-tail analysis can uncover different search strategies and find the root cause of why customers are leaving.
Posted: 27 Jul 2018 | Published: 27 Jul 2018

Lucidworks

Search and Retail: What’s next for online retail and ecommerce
sponsored by Lucidworks
RESOURCE: As shoppers moved to online purchases, the industry followed and retailers started to deploy the kind of online storefronts we see today. Search has become the center of retail. Take a look inside to learn about new technologies, customer expectations and more.
Posted: 26 Jul 2018 | Published: 26 Jul 2018

Lucidworks

Managing Customer Data in the GDPR Era
sponsored by GearsDesign
EGUIDE: Download this expert guide to learn more about why enterprises need to train agents on how to properly process incoming customer requests to delete or reduce customer data, while maintaining GDPR compliance.
Posted: 17 Jan 2019 | Published: 17 Jan 2019

GearsDesign

Transforming Customer Support with Artificial Intelligence Capabilities
sponsored by Zendesk
RESOURCE CENTER: Download this e-guide to learn about the evolving role of AI in CRM and how chatbots can help enterprises transform their customer service functions. You'll also uncover how AI technologies use customer data to provide valuable insights into emotions, buying behaviors, identities and more to help you take action.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Zendesk
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