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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 

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Customer Data Integration Reports
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3 Ways Your Shoppers Have Changed
sponsored by Oracle Corporation
RESOURCE: Find out how you can fulfill the modern retail shopper's desire and expectation for a highly personalized, efficient, omnichannel experience, and learn the 3 ways shoppers have changed.
Posted: 18 May 2018 | Published: 18 May 2018

Oracle Corporation

Connected Government: Insights Into Improving Citizen Services
sponsored by Unisys
RESEARCH CONTENT: As you start or continue your digital transformation journey, learn about top concerns gleaned from the 2018 Connected Government Report that may affect steps you take along the way. Plus, discover 5 requirements for an effective digital transformation and 5 requirements for effective data sharing.
Posted: 09 May 2018 | Published: 28 Feb 2018

Unisys

Creating a Positive Customer Experience with 15 Steps
sponsored by ConvergeOne
EGUIDE: Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.
Posted: 09 May 2018 | Published: 09 May 2018

ConvergeOne

The Guide to Omnichannel Customer Engagement
sponsored by Genesys
RESOURCE: Find out how you can provide your contact center agents and supervisors with omnichannel customer information, while taking your customer experience to the next level.
Posted: 09 May 2018 | Published: 29 Dec 2017

Genesys

The Truth About Cloud in Small Contact Centers
sponsored by Genesys
RESOURCE: Uncover the myths surrounding cloud contact centers, and how the right cloud can be an effective tool to keep track of all customer interactions.
Posted: 07 May 2018 | Published: 29 Dec 2017

Genesys

5 Tech Trends That Redefine the Customer Experience
sponsored by Genesys
RESOURCE: Learn about the technology trends that are shaping the ways in which customers access information and interact with companies during the evolving information journey.
Posted: 03 May 2018 | Published: 03 May 2018

Genesys

The Blueprint Redefined: Building the Experience-Based Digital Foundation
sponsored by Adobe Systems, Inc.
RESOURCE: Delivering a consistent customer experience requires a common set of tools and processes. It's a priority to build a foundation that centralizes the core components of experience creation and delivery. Uncover the foundation marketing teams need today to improve the customer experience.
Posted: 30 Apr 2018 | Published: 30 Dec 2016

Adobe Systems, Inc.

Magic Quadrant for Digital Marketing Analytics
sponsored by Adobe Systems, Inc.
ANALYST REPORT: Explore research to find a digital marketing analytics tool to support your needs, and the crucial ways analytics practitioners support marketing and advertising efforts.
Posted: 27 Apr 2018 | Published: 04 Oct 2017

Adobe Systems, Inc.

Critical Capabilities for Digital Marketing Analytics
sponsored by Adobe Systems, Inc.
ANALYST REPORT: Marketing leaders rely on analytics teams to deliver better measurement, insights and optimization. In this Gartner report, uncover key findings and recommendations and why more than 40% of marketing leaders said analytics is one of their top 5 investment areas.
Posted: 27 Apr 2018 | Published: 08 Jan 2018

Adobe Systems, Inc.

The New Content Frontier: Go Boldly Into the Web Content Management Universe
sponsored by Adobe Systems, Inc.
RESOURCE: Explore a list of best practices to help you build the right foundation to solve the content challenge with a new class of personalization in the digital content universe.
Posted: 26 Apr 2018 | Published: 30 Dec 2016

Adobe Systems, Inc.

The Culture of Content: 9 Steps to Content Marketing Excellence
sponsored by Adobe Systems, Inc.
RESOURCE: 87% of buyers say digital content significantly impacts their purchase decisions.Learn about today's fast changing marketing and ever-growing consumer expectations, and how the evolution will continue as more organizations realize their survival depends on great content and CX.
Posted: 24 Apr 2018 | Published: 30 Dec 2016

Adobe Systems, Inc.

The Key to Making Meaningful Real-Time Experiences
sponsored by Adobe Systems, Inc.
ANALYST REPORT: Find out how real-time interaction management vendors can provide the technology, roadmap and services to empower marketers to act in milliseconds and deliver personalized experiences.
Posted: 23 Apr 2018 | Published: 06 Jun 2017

Adobe Systems, Inc.

Your Most Crucial Conversation: How Personalized, Real-Time Offers Say All the Right Things
sponsored by Adobe Systems, Inc.
RESOURCE: Find out how marketers can deliver consistent, relevant and personal real-time offers by unifying customer data across channels and keeping a close eye on the customer journey.
Posted: 20 Apr 2018 | Published: 20 Apr 2018

Adobe Systems, Inc.

Cross-Channel Campaign Management for B2C Marketing Professionals
sponsored by Adobe Systems, Inc.
ANALYST REPORT: In this Forrester report, learn about the 12 most significant cross-channel campaign management providers, and how they measure up and help B2C marketing professionals make the right choice.
Posted: 19 Apr 2018 | Published: 19 Apr 2018

Adobe Systems, Inc.

Using Analytics to Improve Customer Engagement
sponsored by SAS
RESEARCH CONTENT: This MIT Sloan Research Report details a statistical overview of the many competitive advantages organizations gain when prioritizing analytics for business insights. Learn about the challenges of using analytics, key trends and how to turn data into stronger customer engagement.
Posted: 19 Apr 2018 | Published: 31 Jan 2018

SAS

Top Digital Intelligence Platforms You Should Know
sponsored by Adobe Systems, Inc.
ANALYST REPORT: Find out how customer insights pros can use digital intelligence to meet and exceed the expectations of their customers, and how the top 10 digital intelligence platform providers compare.
Posted: 19 Apr 2018 | Published: 04 Apr 2017

Adobe Systems, Inc.

12 Best Practices for Modern Data Consumption
sponsored by StreamSets
WHITE PAPER: In this white paper, discover 12 tips to help you manage the performance of data movement as a system and maximize value from your enterprise data.
Posted: 18 Apr 2018 | Published: 31 Dec 2017

StreamSets

Finding Eureka: The New Science of Online Testing
sponsored by Adobe Systems, Inc.
RESOURCE: Find out how you can continually personalize and fine-tune your interactions based on what you learn from your data and test results. Plus, learn how to get better at serving the right experience to the right person by using a marketing cloud platform.
Posted: 18 Apr 2018 | Published: 31 Dec 2015

Adobe Systems, Inc.

Vision from the Harbor: Make Your Customer Journey Legendary
sponsored by Adobe Systems, Inc.
RESOURCE: Find out how marketing has changed so rapidly in the last decade, leaving many businesses paralyzed, and how you can use testing, analysis, and optimization to create a customer journey consumers will never forget.
Posted: 18 Apr 2018 | Published: 30 Dec 2016

Adobe Systems, Inc.

How to Overcome 5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
RESOURCE: Examine 5 massive sales and marketing gaps that could be costing you time, customers, top-line growth and profit, and how you can transform your business processes with 3 critical tips.
Posted: 06 Apr 2018 | Published: 06 Apr 2018

Microsoft

Trusted Customer Data: The Foundation of Modern B2B Marketing
sponsored by Informatica
RESOURCE: Learn about strategic customer data management and how B2B marketers can quickly find the data they need, discover the relationships that deliver the most value, and make the best decisions.
Posted: 06 Apr 2018 | Published: 06 Apr 2018

Informatica

Superior Customer Experience With MDM and Big Data Insights
sponsored by Informatica
WHITE PAPER: Find out how you can ensure that your customer data remains reliable and trustworthy as you access, consolidate, and manage it, making it more complex than ever.
Posted: 06 Apr 2018 | Published: 29 Dec 2017

Informatica

Intelligent Disruptors: Meet the Experts Behind Customer 360 Initiatives
sponsored by Informatica
RESOURCE: Learn how 5 ambitious companies planned, managed, and implemented customer 360 initiatives with intelligent customer data.
Posted: 05 Apr 2018 | Published: 29 Dec 2017

Informatica

7 Steps Closer to Intelligent Customer Engagement
sponsored by Informatica
RESOURCE: Learn about the root cause of customer experience chaos and why it takes intelligent data management to establish a foundation of trusted data that represents a consistent and 360-degree view of your customer relationships.
Posted: 05 Apr 2018 | Published: 29 Dec 2017

Informatica

10 Tips for Better Salesforce Reporting
sponsored by Informatica
WHITE PAPER: Find out how to use trusted data as the backbone of accurate Salesforce reporting for CRM and marketing automation strategies with 10 best practices for Salesforce data quality and governance.
Posted: 05 Apr 2018 | Published: 31 Dec 2017

Informatica
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