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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 

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Customer Data Integration Reports
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Is your customer experience making an impact? Or not?
sponsored by Avanade
RESOURCE: Find out how you can meet your business objectives through human-centered, possibility-driven, options-focused and iterative objectives to accelerate to your next great customer experience.
Posted: 13 Mar 2018 | Published: 13 Mar 2018


Is Your Customer Experience Making an Impact?
sponsored by Avanade
RESOURCE: 86% of organizations feel that they are behind the curve in regards to their customers' expectations. Find out why organizations lack understanding of what great customer experiences look like, and how they can get there.
Posted: 13 Mar 2018 | Published: 13 Mar 2018


Consumer Packaged Goods Retailer Unifies Omnichannel Data with Self-Service Integration
sponsored by SnapLogic UK Ltd
CASE STUDY: Find out how a Consumer Packaged Goods Retailer deployed a self-service data integration platform so that marketers could get the most up-to-date omnichannel customer data to drive their decision-making.
Posted: 13 Mar 2018 | Published: 13 Mar 2018

SnapLogic UK Ltd

Healthcare CRM systems for connecting patients
sponsored by
RESEARCH CONTENT: Learn how the world's #1 CRM can help you succeed in value-based care.KLAS — a leading healthcare research organization — recently named Salesforce a leader in healthcare CRM systems for connecting patients, physicians, care teams, and staff in a whole new way.
Posted: 02 Mar 2018 | Published: 31 Jan 2018

GDPR, Personalization Strategies, and the Customer View of Data Protection
sponsored by Tealium
RESEARCH CONTENT: In this DataIQ research report, find out how aware customers are of the way data is collected from their digital footprint, as well as how businesses will have to approach their reliance on customer data to deliver personalized customer experiences in light of GDPR compliance.
Posted: 16 Feb 2018 | Published: 31 Dec 2017


A Powerful Marketing Technology Duo: Customer Data and Demand-Side Platforms
sponsored by Tealium
WHITE PAPER: Find out how to take a data-driven, customer-centric approach to your marketing strategies with customer data platforms (CDPs) and demand-side platforms (DSPs).
Posted: 15 Feb 2018 | Published: 31 Dec 2017


Customer Data Platforms: How they Help you Enable Personalization
sponsored by Tealium
WHITE PAPER: Learn about customer data platforms (CDPs) and find out how to take a data-driven approach to personalization and customer experience management.
Posted: 15 Feb 2018 | Published: 31 Dec 2017


How RedMart Powers Customer-Centric Online Shopping Experiences
sponsored by Tealium
CASE STUDY: In this case study, learn about the platform RedMart, a leading online grocery service in Singapore, used to build a holistic view of their customers across channels and optimize their digital marketing initiatives.
Posted: 14 Feb 2018 | Published: 31 Dec 2016


The Pressures of Personalization on Marketing Strategies
sponsored by Tealium
RESEARCH CONTENT: In this market insight report, learn about the top channels for personalization, and explore the impact personalization is currently having on brand engagement and the customer experience.
Posted: 14 Feb 2018 | Published: 14 Feb 2018


Future-Proof Your Marketing Technology
sponsored by Tealium
WHITE PAPER: Find out how marketers and their teams can attempt to future-proof their architecture by taking a flexibility-first approach that enables seamless data integration, access to unified customer data, analytics, and more.
Posted: 13 Feb 2018 | Published: 31 Dec 2016


2017 State of Global Customer Service Report
sponsored by Microsoft
RESEARCH CONTENT: In this global report on the state of customer service, explore how CX expectations vary by age group and region. Take note of several particular trends that are important across all demographics.
Posted: 15 Jan 2018 | Published: 15 Jan 2018


CRM in the Digital Age: Building Profitable Relationships
sponsored by Microsoft
WHITE PAPER: In this e-book, explore 4 steps that can help you leverage modern technology to connect with customers and accelerate sales.
Posted: 12 Jan 2018 | Published: 31 Dec 2017


Microsoft Lays Out Linkedin CRM Strategy
sponsored by Microsoft
WHITE PAPER: Per Nuclear Research, Microsoft Relationship Sales users can receive a 12%-15% sales productivity boost. Access this research note for an overview of the solution.
Posted: 12 Jan 2018 | Published: 30 Jun 2017


A Best-In-Class Plan for Business Transformation and Improves Customer Experience
sponsored by Mega International
RESEARCH CONTENT: In this Aberdeen Group research paper, find out what the top technology issues are for businesses, and what strategies organizations are using to make these technologies thrive for them.
Posted: 05 Jan 2018 | Published: 30 Nov 2016

Mega International

The Digital Transformation Race Has Begun
sponsored by Virtusa
RESEARCH CONTENT: Forrester Consulting conducted a study to evaluate the state of digital transformation across 6 industries, including retail, banking, healthcare, insurance, telco, and media. Uncover the report's key findings and find out how each of these industries is faring in a digital and customer-first world.
Posted: 26 Dec 2017 | Published: 30 Sep 2017


The End User Is Always Right (Especially When They're Wrong)
sponsored by Energized Work
RESOURCE: Learn how you can involve your users throughout every aspect of a digital project to increase value and leverage their feedback to help drive business decisions.
Posted: 15 Dec 2017 | Published: 15 Dec 2017

Energized Work

Report: A 36-Criteria Evaluation of CRM Suites
sponsored by Microsoft
WHITE PAPER: In this Forrester report, explore a 36-criteria evaluation of CRM suites to help you identify which tools may best fit your organization's needs.
Posted: 04 Dec 2017 | Published: 04 Dec 2017


Create Your Roadmap to Customer Experience Excellence
sponsored by Sitecore
WHITE PAPER: Explore the Sitecore Customer Experience Maturity Model (CXMM), and how you can connect people, processes, technology and tactics to help you create a roadmap for customer experience excellence.
Posted: 09 Nov 2017 | Published: 09 Nov 2017


A 5 Minute Guide to Cognitive Search for Customer Support
sponsored by Attivio, Inc.
WHITE PAPER: Explore the basics of a cognitive search platform – from natural language processing to robust security and big data analytics – and find out how cognitive search apps can help contact centers revitalize customer interactions and self-service.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Attivio, Inc.

Customer Analytics: Taking the First Step
sponsored by SAS
WHITE PAPER: In this white paper, learn about a program that can help you gain better customer insights through data visualization. Discover how intuitive dashboards, predictive analytics, and more can help you gain a better view of what your customers want; both now and in the future.
Posted: 30 May 2017 | Published: 30 May 2017


Your Guide to Becoming a Modern Marketer
sponsored by SAS
WHITE PAPER: As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. Meet 3 modern marketers from SAS and discover marketing analytics examples, plus new ideas on how to become more analytical.
Posted: 25 May 2017 | Published: 25 May 2017


How Financial Services Can Be Customer-Centric in the New Digital Landscape
sponsored by Microsoft
RESEARCH CONTENT: This IDC white paper explores how financial services organizations can build a positive digital customer experience across multiple channels. Learn how to create a connected, customer-centric experience with key enablers for cloud content management, mobility, analytics, and more.
Posted: 20 Nov 2017 | Published: 30 Apr 2017


The New Era of Digital Retail
sponsored by Microsoft
WHITE PAPER: Find out what some of the retail industry's brightest thought leaders from Microsoft and NORA had to say about the changing digital landscape in terms of personalization, omnichannel customer engagement, customer data management, and more.
Posted: 17 Nov 2017 | Published: 17 Nov 2017


The Salesforce Wave Analytics Platform: An Overview
sponsored by
EGUIDE: In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Detangle the Agent Desktop Disaster Empower Your Team to Deliver a Seamless Customer Experience
sponsored by Genesys
VIRTUAL ENVIRONMENT: Here's the truth: Your desktops are inhibiting your employees and hurting your customer relations. Watch this webcast to learn how to optimize your desktops, improve customer relations, and how to better manage customer data.
Posted: 05 Jun 2017 | Premiered: 02 Jun 2017

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