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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 

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Customer Data Integration Reports
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Everything You Need to Know About Customer Experience Management
sponsored by Salesforce
RESOURCE: 72 percent of Americans reported being far more likely to shop with brands that are known for delivering top-notch customer service—says SurveyMonkey. Use this blog post to learn why customer experience (CX) is so important right now, and how you can ensure that the CX you provide truly differentiates your brand.
Posted: 11 Oct 2019 | Published: 11 Oct 2019

Salesforce

24 Hour Fitness Customer Success Video
sponsored by Adobe Inc
VIDEO: Digitally transforming your approach to customer relationship management can dramatically differentiate your brand from competitors—watch this video to see how 24 Hour Fitness took advantage of a well-architected CRM strategy that delivered real results.
Posted: 10 Oct 2019 | Premiered: 10 Oct 2019

Adobe Inc

Mastering Financial Customer Data at Multinational Scale
sponsored by Tamr
WHITE PAPER: Organizations with a wealth of customer data distributed across a variety of systems need a way to unify this data. Read this white paper to find out about a new MDM reference architecture, based on Tamr, that applies machine learning algorithms to remedy these problems—and more.
Posted: 10 Oct 2019 | Published: 10 Oct 2019

Tamr

Analytics Tools: 5 Reasons Free Isn't Always the Best Option
sponsored by Adobe Inc
WHITE PAPER: Companies using paid analytics solutions are 58% more likely to report discovering actionable insights than their peers that don’t, according to London Research. Read this white paper for 5 reasons that using paid analytics tools can deliver better customer intelligence than free alternatives.
Posted: 10 Oct 2019 | Published: 10 Oct 2019

Adobe Inc

Evolution of the DMP: A Guide to Data Management Problems
sponsored by Adobe Inc
WHITE PAPER: Read this guide to learn in more detail how the DMP’s real-time activation capabilities mean that it is increasingly being seen as critical to customer experience.
Posted: 09 Oct 2019 | Published: 09 Oct 2019

Adobe Inc

Case Study: Goldberg HedgeFunds
sponsored by Nextiva
CASE STUDY: Before implementing Nextiva, Goldberg HedgeFunds was frustrated with the quality of their phone service, the lack of customer data visibility across systems, and the overall usability of their CRM. Read this case study to learn how they were able to improve all these problem areas by switching to Nextiva Business Communication Suite.
Posted: 08 Oct 2019 | Published: 08 Oct 2019

Nextiva

Put Data at the Centre of Your Business
sponsored by Adobe Inc
WHITE PAPER: View this white paper to discover how your organization can gain a competitive advantage by becoming more data-centric. Additionally, explore 4 steps to becoming a data-centric organization, and review how to reposition and unleash the true power of your customer data with expert advice from Adobe.
Posted: 02 Oct 2019 | Published: 31 Dec 2018

Adobe Inc

Webinar: The Art and Science Behind Journey Mapping
sponsored by Avtex
VIDEO: Journey maps create a visualization of each step along a customer’s experience while interacting with your brand. Watch this webinar for a demonstration of how journey maps can help organizations uncover improvement opportunities within the customer experience, and inspire long-lasting changes.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

Avtex

APAC: The CX Optimists
sponsored by Verizon
WHITE PAPER: Compared to rest of the world, APAC consumers are most likely to willingly give up their personal data to improve the overall customer experience (CX). Read this white paper to learn how to take advantage of this opportunity, and use the APAC consumer willingness-to-share for testing new CX strategies for your brand before a global rollout.
Posted: 30 Sep 2019 | Published: 30 Sep 2019

Verizon

Europe: High-stakes CX
sponsored by Verizon
WHITE PAPER: How can your organization break through Europe's unique set of CX challenges? Inside, discover the ways brands can overcome the que set of challenges Europe provides to enjoy significant CX success in the region, and learn why Europeans are so distrusting of brands using their data.
Posted: 30 Sep 2019 | Published: 30 Sep 2019

Verizon

Top Tips to Boost Conversions with Personalized Site Search
sponsored by Coveo
WHITE PAPER: Read this white paper for best practices and technical notes that will ensure you—and your customers—get the most from your site search.
Posted: 30 Sep 2019 | Published: 30 Sep 2019

Coveo

25+ Data-Driven Tips for Customer Service Teams
sponsored by Nextiva
WHITE PAPER: The average consumer expects a near perfect customer experience (CX), and can jump brands at the drop of a hat. Meeting these expectations is tough, but not impossible. Read this white paper for 25 data-driven tips to improve your customer service teams and create a consistently bar-raising CX.
Posted: 27 Sep 2019 | Published: 27 Sep 2019

Nextiva

Why Headless CMS and Microservices are Synonymous with Hyper Agility in Content Management
sponsored by Jahia
WHITE PAPER: A next-generation CMS utilizes customer data in order to deliver truly personalized user experiences. Good news, though—headless technology and microservices are already revolutionizing content management to optimize for techniques like these. Read this white paper to find out how.
Posted: 13 Sep 2019 | Published: 13 Sep 2019

Jahia

How Cloud is Influencing Data Warehousing
sponsored by CMOLDS
WHITE PAPER: View this white paper to learn how cloud is influencing the modern day data warehouse. Discover the key functionalities of data warehousing, and learn how a cloud data warehouse can help give your organization a competitive edge.
Posted: 21 Aug 2019 | Published: 21 Aug 2019

CMOLDS

How Independent Software Vendors Can Quickly Migrate Customers to the Cloud
sponsored by Cintra
WHITE PAPER: View this white paper to learn how to move your customers to state-of-the-art cloud platforms. Discover the benefits of a cloud customer migration, and review your software options with Oracle.
Posted: 19 Aug 2019 | Published: 19 Aug 2019

Cintra

Seven Steps Closer to Intelligent Customer Engagement
sponsored by Informatica
WHITE PAPER: Personalizing the customer experience (CX) is the most important goal of leading data-driven marketers—but, there is an obstacle commonly found when approaching a new personalization initiative. Read this e-book to learn the root cause of CX chaos that is preventing proper customer data use, and how to overcome it.
Posted: 14 Aug 2019 | Published: 14 Aug 2019

Informatica

Etiqa Grows and Retains Customer Relationships Using a 360-Degree View of Customer Activities
sponsored by Informatica
CASE STUDY: Read this case study to discover how an insurance company broke down organizational silos with a single MDM solution that was able to pool customer information across all departments and policy classes.
Posted: 13 Aug 2019 | Published: 13 Aug 2019

Informatica

AIA Singapore Automates Data Delivery, Personalizing Customer Interactions
sponsored by Informatica
CASE STUDY: Read this case study to learn how—through the combined efforts of a newly formed data governance council and Informatica—AIA Singapore was able to tackle its data management in more effective ways, embracing the tools that engage new business and retain existing customers.
Posted: 12 Aug 2019 | Published: 12 Aug 2019

Informatica

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

Boost Website Content Engagement with Personalized Content Recommendations
sponsored by Act-On Software
WHITE PAPER: Read this white paper to learn how personalization bridges the gaps in customer engagement that segmentation strategies could not fill and how you can capitalize on this burgeoning technology to improve website customer engagement.
Posted: 01 Jul 2019 | Published: 31 Dec 2018

Act-On Software

How to Build, Operate and Run Your Stack to Win in Your Industry
sponsored by TechTarget
CASE STUDY: In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.
Posted: 21 May 2019 | Published: 21 May 2019

TechTarget

Slow Data Kills Business: Improve CX with the Right Data Management System
sponsored by InterSystems
EBOOK: In this e-book, discover how data can help enhance your customer experience and drive business value. Explore the power of modern data management platforms, and learn how to deliver successful customer experiences with data-driven insights.
Posted: 15 May 2019 | Published: 15 May 2019

InterSystems

Is There a Silver Bullet for B2B Marketing Data?; Real Advantages Companies Are Gaining Right Now
sponsored by TechTarget
EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
Posted: 10 Apr 2019 | Published: 10 Apr 2019

TechTarget

Data as a Feature: Turning Data into Your Product's Most Potent Asset
sponsored by TIBCO
EBOOK: With data bombarding consumers and businesses from all angles, product managers face the unique challenge of turning their data from a burden into a benefit. In this e-book, uncover why treating data as a feature in product development is essential to creating a memorable CX and business success.
Posted: 25 Jan 2019 | Published: 31 Jan 2018

TIBCO

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by TIBCO
WHITE PAPER: Reaching your goals in the digital age requires a solid customer data integration strategy. In this white paper, uncover 8 high-impact integration strategies involving Salesforce CRM—and learn how to achieve digital success with customer data integration.
Posted: 23 Jan 2019 | Published: 31 Oct 2018

TIBCO
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